CN113379475B

CN113379475B - Object delivery method, device and storage medium

Info

Publication number: CN113379475B
Application number: CN202110889042.5A
Authority: CN
Inventors: 张新星; 王路敏; 王广兴; 刘亚辉; 苏慧; 杜宏辉
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-08-04
Filing date: 2021-08-04
Publication date: 2022-10-11
Anticipated expiration: 2041-08-04
Also published as: CN113379475A

Abstract

The present disclosure relates to an object delivery method, an object delivery device, and a storage medium, wherein the method includes: responding to an object putting instruction, and putting an object to be put based on a target putting amount in a current putting period, wherein the target putting amount is an expected upper limit of the exposure in the current putting period; in the releasing process, acquiring the object type of the object to be released; and if the object type is a target type, stopping the putting of the object to be put, wherein the object of the target type is an object with the accumulated exposure more than or equal to the preset exposure. The method and the device for determining the target delivery destination quickly achieve determination of the target delivery destination quickly and save flow resources.

Description

Object delivery method, device and storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a method and an apparatus for delivering an object, and a storage medium.

Background

In the related technology, in the process of creating internet works, the exposure of the works plays an important role in continuously activating and continuously creating creators on a platform. At present, the method for judging whether the exposure of a work reaches a preset exposure is to directly throw a certain exposure to a work in operation, and if the exposure does not reach the preset exposure within a preset long time period, the work is continuously thrown; the method cannot quickly know whether the real-time exposure of the works reaches the preset value, can only determine the exposure after the putting is finished, wastes time and labor for operation, and wastes a lot of flow resources. Therefore, it is necessary to provide an object delivery method, an object delivery device, and a storage medium, which implement quick determination of an object delivery endpoint and save traffic resources during object delivery.

Disclosure of Invention

The present disclosure provides an object delivery method, an object delivery apparatus, and a storage medium, which at least solve the problems in the related art that an object delivery destination cannot be determined quickly and traffic resources are wasted. The technical scheme of the disclosure is as follows:

according to a first aspect of an embodiment of the present disclosure, there is provided an object delivery method, including:

responding to an object putting instruction, and putting an object to be put in based on a target putting amount in a current putting period, wherein the target putting amount is an expected upper limit of the exposure in the current putting period;

in the releasing process, acquiring the object type of the object to be released;

and if the object type is a target type, stopping the putting of the object to be put, wherein the object of the target type is an object with the accumulated exposure more than or equal to the preset exposure.

In an exemplary embodiment, the method further comprises:

if the object type is a non-target type, acquiring the real-time exposure of the object to be released in the current release period when the current release period is finished;

determining the amount to be released according to the target release amount and the real-time exposure amount;

and updating the target putting amount based on the to-be-put amount, and skipping to the step of putting the to-be-put object based on the target putting amount in the current putting period.

In an exemplary embodiment, the updating the target bet amount based on the amount to be bet includes:

and if the to-be-released amount is larger than or equal to a preset threshold value, taking the to-be-released amount as the target released amount, wherein the preset threshold value is a released amount lower limit of a single release of the object.

In an exemplary embodiment, the updating the target bet amount based on the amount to be bet further includes:

and if the to-be-released amount is smaller than the preset threshold, taking the preset threshold as the target released amount.

In an exemplary embodiment, the delivering the object to be delivered based on the target delivery amount in the current delivery cycle in response to the object delivery instruction includes:

responding to an object putting instruction, and determining the object to be put;

and delivering the object to be delivered based on the target delivery amount in the current delivery period.

In an exemplary embodiment, the object delivering instruction includes object filtering information, and the determining the object to be delivered in response to the object delivering instruction includes:

and responding to the object putting instruction, and determining the object to be put based on the object screening information.

In an exemplary embodiment, the determining the object to be delivered based on the object screening information includes:

determining a plurality of target objects based on the object screening information;

determining first weight information of historical performance data of each target object, second weight information of content tags and third weight information of release time;

acquiring historical performance data, content tags and release time of each target object;

determining delivery index data of each target object according to the historical performance data, the content tag, the release time, the first weight information, the second weight information and the third weight information of each target object; the putting index data represent the probability of putting the target object;

and determining the object to be launched according to the launching index data of each target object.

In an exemplary embodiment, the object delivery instruction includes delivery channel information, and the method further includes:

determining a delivery channel of the object to be delivered according to the delivery channel information;

correspondingly, the responding to the object putting instruction, and putting the object to be put based on the target putting amount in the current putting period includes:

and responding to the object putting instruction, and putting the object to be put in based on the target putting amount in the current putting period in the putting channel.

In an exemplary embodiment, the number of the delivery channels is multiple, and delivering, in response to the object delivery instruction, the object to be delivered on the delivery channel based on the target delivery amount in the current delivery cycle includes:

responding to the object putting instruction, and acquiring channel putting configuration information of each putting channel;

determining the corresponding release amount of each release channel in the current release period according to the channel release configuration information of each release channel;

and at each release channel, releasing the objects to be released based on the corresponding release amount in the current release period.

In an exemplary embodiment, the channel delivery configuration information includes delivery mode information, and the method further includes:

determining a target delivery mode of the object to be delivered based on the delivery mode information;

correspondingly, each delivery channel delivers the object to be delivered based on the corresponding delivery amount in the current delivery period, and the delivering includes:

and at each release channel, releasing the object to be released based on the corresponding release amount in the current release period and the target release mode.

In an exemplary embodiment, the object delivery instructions include a total delivery budget for the object to be delivered, the channel delivery configuration information includes a delivery budget for each delivery channel, and before delivering the object to be delivered on the basis of the corresponding delivery amount in the current delivery cycle and the target delivery pattern on the basis of each delivery channel, the method further includes:

determining the comprehensive delivery budget of each delivery channel according to the delivery budget of each delivery channel;

comparing the comprehensive delivery budget with the total delivery budget;

correspondingly, each delivery channel delivers the object to be delivered based on the corresponding delivery amount in the current delivery period and the target delivery mode, and the method comprises the following steps:

and under the condition that the comprehensive delivery budget is less than or equal to the total delivery budget, executing the delivery of the target to be delivered on each delivery channel based on the corresponding delivery amount in the current delivery period and the target delivery mode.

In an exemplary embodiment, the method further comprises:

determining the priority of each delivery channel under the condition that the comprehensive delivery budget is larger than the total delivery budget and the target delivery mode is a delivery mode associated with the delivery cost of the object to be delivered;

determining a target delivery channel according to the priority, the delivery budget and the total delivery budget of each delivery channel;

correspondingly, each delivery channel delivers the to-be-delivered object based on the corresponding delivery amount in the current delivery period and the target delivery mode, and the delivering method includes:

and in the target delivery channel, delivering the object to be delivered based on the corresponding delivery amount in the current delivery period and the target delivery mode.

In an exemplary embodiment, after the delivering the object to be delivered based on the target delivery amount in the current delivery cycle in response to the object delivery instruction, the method further includes:

acquiring the accumulated putting time of the object to be put;

and if the accumulated putting duration is greater than the putting duration threshold, stopping putting the object to be put.

acquiring the accumulated exposure of the object to be put;

and if the accumulated exposure of the object to be put is monitored to be larger than or equal to the target exposure, stopping putting the object to be put.

According to a second aspect of the embodiments of the present disclosure, there is provided an object delivering apparatus, including:

the object putting module is configured to execute putting of an object to be put based on a target putting quantity in a current putting period in response to an object putting instruction, wherein the target putting quantity is an expected upper limit of exposure in the current putting period;

the object type acquisition module is configured to acquire the object type of the object to be released in the releasing process;

and the releasing stopping module is configured to stop releasing the object to be released if the object type is a target type, wherein the accumulated exposure amount of the object of the target type is more than or equal to a preset exposure amount.

In an exemplary embodiment, the object delivering apparatus further includes:

the real-time exposure acquisition module is configured to execute the acquisition of the real-time exposure of the object to be released in the current release period when the current release period is finished if the object type is a non-target type;

the to-be-released amount determining module is configured to determine the to-be-released amount according to the target released amount and the real-time exposure amount;

and the target putting amount updating module is configured to update the target putting amount based on the to-be-put amount and jump to the step of putting the to-be-put object based on the target putting amount in the current putting period.

In an exemplary embodiment, the target placement amount updating module includes:

and the first target putting amount determining submodule is configured to execute that if the amount to be put is greater than or equal to a preset threshold value, the amount to be put is taken as the target putting amount, and the preset threshold value is a lower limit of the putting amount of the object put in a single time.

In an exemplary embodiment, the target placement amount update module includes:

and the second target putting amount determining submodule is configured to execute the step of taking the preset threshold value as the target putting amount if the to-be-put amount is smaller than the preset threshold value.

In an exemplary embodiment, the object delivery module includes:

the object to be launched determining submodule is configured to execute responding to an object launching instruction and determine the object to be launched;

and the first object delivery sub-module is configured to deliver the object to be delivered based on the target delivery amount in the current delivery period.

In an exemplary embodiment, the object placement instruction includes object filtering information, and the to-be-placed object determining submodule includes:

and the to-be-delivered object determining unit is configured to execute determining the to-be-delivered object based on the object screening information in response to the object delivery instruction.

In an exemplary embodiment, the to-be-delivered object determining unit includes:

a target object determination subunit configured to perform determination of a plurality of target objects based on the object screening information;

a weight information determination subunit configured to perform determination of first weight information of the historical performance data of each target object, second weight information of the content tag, and third weight information of the release time;

a data acquisition subunit configured to perform acquisition of the historical performance data, the content tag, and the release time of each target object;

a delivery index data determination subunit configured to perform determination of delivery index data of each target object according to the historical performance data, the content tag, the release time, and the first, second, and third weight information of each target object; the putting index data represent the probability of putting the target object;

and the to-be-released object determining subunit is configured to determine the to-be-released object according to the release index data of each target object.

In an exemplary embodiment, the object delivery instruction includes delivery channel information, and the object delivery apparatus further includes:

the release channel determining module is configured to determine a release channel of the object to be released according to the release channel information;

correspondingly, the object delivery module comprises:

and the second object delivery sub-module is configured to execute delivery of the object to be delivered based on the target delivery amount in the current delivery period in the delivery channel in response to the object delivery instruction.

In an exemplary embodiment, the number of the delivery channels is plural, and the second object delivery submodule includes:

a channel delivery configuration information acquisition unit configured to perform acquisition of channel delivery configuration information of each delivery channel in response to the object delivery instruction;

a release amount determining unit configured to determine a corresponding release amount of each release channel in the current release period according to the channel release configuration information of each release channel;

and the object putting unit is configured to carry out putting on the object to be put in based on the corresponding putting amount in the current putting period in each putting channel.

In an exemplary embodiment, the channel delivery configuration information includes delivery mode information, and the object delivery apparatus further includes:

a target delivery mode determining module configured to determine a target delivery mode of the object to be delivered based on the delivery mode information;

correspondingly, the object delivery unit comprises:

and the object delivery subunit is configured to deliver the objects to be delivered on the basis of the corresponding delivery amount in the current delivery period and the target delivery mode in each delivery channel.

In an exemplary embodiment, the object delivery instruction includes a total delivery budget of the object to be delivered, the channel delivery configuration information includes a delivery budget of each delivery channel, and the object delivery apparatus further includes:

the comprehensive delivery budget determining module is configured to determine comprehensive delivery budgets of the delivery channels according to the delivery budgets of the delivery channels;

a budget comparison module configured to perform a comparison of the integrated delivery budget and the size of the total delivery budget;

correspondingly, the object delivery subunit includes:

and the release execution subunit is configured to execute, in the case that the comprehensive release budget is less than or equal to the total release budget, releasing the object to be released in each release channel based on the corresponding release amount in the current release period and the target release mode.

In an exemplary embodiment, the object delivering apparatus further includes:

a priority determination module configured to perform, in a case that the comprehensive delivery budget is greater than the total delivery budget and the target delivery mode is a delivery mode associated with a delivery cost of the object to be delivered, determining a priority of each delivery channel;

a target delivery channel determining module configured to determine a target delivery channel according to the priority of each delivery channel, the delivery budget and the total delivery budget;

correspondingly, the object delivery subunit comprises:

and the releasing subunit is configured to release the object to be released on the basis of the corresponding releasing amount in the current releasing period and the target releasing mode in the target releasing channel.

In an exemplary embodiment, the object delivering apparatus further includes:

the accumulated putting duration acquisition module is configured to acquire the accumulated putting duration of the object to be put;

and the first object putting stopping module is configured to stop putting the object to be put if the accumulated putting time length is greater than the putting time length threshold.

In an exemplary embodiment, the object delivering apparatus further includes:

a cumulative exposure amount acquisition module configured to perform acquisition of a cumulative exposure amount of the object to be delivered;

and the second object putting stopping module is configured to stop putting the object to be put if the accumulated exposure of the object to be put is monitored to be larger than or equal to the target exposure.

According to a third aspect of embodiments of the present disclosure, there is provided an electronic device comprising a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the object delivery method as described above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the object delivery method as described above.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program, wherein the computer program is configured to implement the object delivery method as described above when executed by a processor.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

the method comprises the steps that an object putting instruction is responded, an object to be put in is put in based on a target putting amount in a current putting period, and the target putting amount is an expected upper limit of exposure in the current putting period; in the releasing process, acquiring the object type of the object to be released; the method realizes the type judgment of the object to be launched in each launching period in the launching process of the object; if the object type is a target type, stopping putting the object to be put in, wherein the object of the target type is an object with the accumulated exposure amount more than or equal to the preset exposure amount; when the object to be thrown is determined to reach the hot exposure, the object throwing is stopped in time; therefore, the releasing termination time can be accurately and timely determined, the object releasing destination can be rapidly determined, and the flow resource is saved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a diagram of an application environment illustrating a method for target object determination in accordance with an exemplary embodiment;

FIG. 2 is a flow chart illustrating a method of object delivery in accordance with an exemplary embodiment;

fig. 3 is a flowchart illustrating a method for delivering objects to be delivered based on a target delivery amount in a current delivery cycle in response to an object delivery instruction in accordance with an exemplary embodiment;

fig. 4 is a flowchart illustrating a method for determining the object to be delivered based on the object screening information according to an exemplary embodiment;

fig. 5 is a flowchart illustrating a method for delivering the object to be delivered in the delivery channel based on the target delivery amount in the current delivery period in response to the object delivery instruction according to an exemplary embodiment;

FIG. 6 is a flow diagram illustrating a method of performing delivery of an object in accordance with a delivery budget, according to an exemplary embodiment;

FIG. 7 is a flowchart illustrating a method for object delivery when an object type is a non-target type in accordance with an illustrative embodiment;

FIG. 8 is a diagram illustrating a destination page in accordance with an illustrative embodiment;

FIG. 9 is a block diagram illustrating an object delivery apparatus in accordance with an exemplary embodiment;

fig. 10 is a schematic diagram illustrating a configuration of a server according to an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in other sequences than those illustrated or described herein. The implementations described in the exemplary embodiments below do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the disclosure, as detailed in the appended claims.

At present, the method for judging whether the object reaches the preset exposure is to directly put a certain exposure into a work, if not, the work continues to be put, the method cannot quickly know whether the real-time exposure of the work reaches the preset exposure, and can only determine after the putting is finished, so that time and labor are wasted for operation, and a lot of flow resources are wasted.

In order to realize rapid determination of an object delivery end point and save traffic resources in an object delivery process, the disclosure provides an object delivery method, an object delivery device and a storage medium.

Referring to fig. 1, a diagram of an application environment of an object delivery method according to an exemplary embodiment is shown, where the application environment may include a server 01 and a client 02.

Specifically, in this embodiment of the present disclosure, the server 01 may include a server that operates independently, or a distributed server, or a server cluster composed of a plurality of servers, and may also be a cloud server that provides basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), and a big data and artificial intelligence platform. The server 01 may comprise a network communication unit, a processor and a memory, etc. Specifically, the server 01 may be configured to execute an object delivery method, acquire an object type of the object to be delivered during a delivery process, and send a delivery stop instruction to the client 02 if the object type is a target type.

Specifically, in the embodiment of the present disclosure, the client 02 may include a type of physical device such as a smart phone, a desktop computer, a tablet computer, a notebook computer, a digital assistant, a smart wearable device, and a vehicle-mounted terminal, and may also include software running in the physical device, such as a web page provided by some service providers to a user, and an application provided by the service providers to the user. Specifically, the client 02 may be configured to expose the object to be delivered, and stop exposing the object to be delivered when receiving the delivery stop instruction.

Fig. 2 is a flowchart illustrating an object delivery method according to an exemplary embodiment, where the object delivery method is applied to the server 01 shown in fig. 1, as shown in fig. 2, and includes the following steps.

In step S21, in response to a target delivery instruction, a target delivery amount, which is an upper limit of an exposure amount expected in a current delivery cycle, is delivered to a target to be delivered based on the target delivery amount in the current delivery cycle.

In the embodiment of the present disclosure, the object delivery instruction may be an instruction triggered by a delivery user on a display interface, and the object to be delivered may be a work made by an authoring user, for example, a video, an audio, a picture, a text, and the like.

In the embodiment of the disclosure, in the releasing process, a plurality of releasing periods can be set, and the current releasing period can be a first releasing period or an Nth releasing period; wherein N is more than or equal to 2 and is a positive integer; in the first release period, the target release amount may be a preset value.

In some embodiments, in response to the object delivery instruction, the object to be delivered may be determined first, and then the object to be delivered is delivered according to the target delivery amount in the current delivery cycle.

In the embodiment of the present disclosure, as shown in fig. 3, delivering, in response to the object delivery instruction, the object to be delivered based on the target delivery amount in the current delivery cycle includes:

in step S2101, in response to an object drop instruction, the object to be dropped is determined.

In some embodiments, the objects to be delivered may be screened according to user requirements.

In an embodiment of the present disclosure, the object launching instruction includes object screening information, and determining the object to be launched in response to the object launching instruction includes:

In an exemplary embodiment, the object launching instruction may be an instruction triggered by a user, and in an exemplary embodiment, the object launching instruction may be a "submit" button in a page, and when the user determines the object screening information and clicks the "submit" button, the server may determine the object to be launched that is matched with the object screening information.

In an exemplary embodiment, as shown in FIG. 8, FIG. 8 is a schematic view of a target page; wherein the object screening area 03 may be used to determine object screening information.

In the embodiment of the disclosure, the object delivery instruction includes the object screening information, so that the object to be delivered can be determined according to the object screening information set by the user, and the object to be delivered can better meet the requirements of the user.

In some embodiments, a plurality of target objects may be determined based on the object screening information; determining putting index data according to the plurality of attribute information and corresponding weights of each target object; and determining the object to be released according to the release index data.

In some embodiments, as shown in fig. 4, the determining the object to be delivered based on the object screening information includes:

in step S41, a plurality of target objects are determined based on the object screening information;

in some embodiments, the object screening information may include user identification information and/or object identification information, where the user identification information may be information that uniquely identifies a user, such as a user ID and a user nickname; the object identification information may be information such as an object ID, an object name set by an authoring user for the object, and the like. In practical application, at least one of the user identification information and the object identification information may be acquired. The object filtering information may include, but is not limited to, author ID, work filtering, affiliated verticals, video tags, work designation ID; the works screening can be used for screening according to attribute information of the works to be selected, for example, the options can comprise real-time works, high quality of impression review and common impression review; wherein, the high-quality impression review and the common impression review works can be determined through manual review.

In some embodiments, the method may further comprise:

determining user type information based on the user identification information; and/or

Determining object type information based on the object identification information;

in the embodiment of the disclosure, potential high-quality authors can be determined according to conditions and data indexes of historical authors for releasing works, such as the activity of the authors, the pollen expansion, the number/week of released works, the number of high-quality works and the like. The objects can be classified according to the historical attribute information of the objects, and the high-quality objects of the impressions and the audits are determined. Whether the authoring user is a potential high-quality user can be determined according to the user type information, and whether the object is a viewing and reviewing high-quality object can be determined according to the object type information.

In some embodiments, the method may further comprise:

and determining the target putting amount of the object to be put in the first putting period based on the user type information and/or the object type information.

In the embodiment of the specification, different target putting amounts can be set for different works and different authors. Whether the authoring user is a potential high-quality author or not can be judged according to the user type information, and if the authoring user is the potential high-quality author, the target putting amount of the first putting period can be set to be a larger value; judging whether the object is a high-quality product of the impression and examination according to the object type information, and if the object is the high-quality product, setting the target putting amount of the first putting period to be a larger value; if two conditions of potential high-quality authors and impression and review high-quality works are met, the target putting amount of the first putting period can be further increased, and therefore the success rate of the object to be put into the hot object is increased.

In step S42, first weight information of the historical performance data of each target object, second weight information of the content tag, and third weight information of the distribution time are determined;

in step S43, obtaining the historical performance data, the content tag, and the release time of each target object;

in the embodiment of the present disclosure, the historical performance data may include information such as exposure, play amount, whether to go to a hot door, release time, whether to previously check for good quality, and the like of the target object. The content tag is a tag set by an author of the target object, and can represent specific attribute information of the target object, for example, a tag "spring festival activity" is attached when the author publishes the work, and the work is represented to be applied to the spring festival activity. The publishing time is the time when the authoring user publishes the target object.

In step S44, determining delivery index data of each target object according to the historical performance data, the content tag, the release time, and the first, second, and third weight information of each target object; the putting index data represent the probability of putting the target object;

in the embodiment of the present disclosure, step S44 may include:

calculating the product of the historical performance data of each target object and first weight information to obtain a first numerical value;

calculating the product of the content label of each target object and second weight information to obtain a second numerical value;

calculating the product of the release time of each target object and third weight information to obtain a third numerical value;

and calculating the sum of the first numerical value, the second numerical value and the third numerical value to obtain the putting index data of each target object.

In the embodiment of the present disclosure, the releasing user may set the historical performance data, the tags, and the weight information of the release time according to an actual requirement, for example, the release time may be set to a higher weight, so as to obtain an object to be released that is closer to the current time.

In step S45, the object to be delivered is determined according to the delivery index data of each target object.

In the embodiment of the disclosure, the delivery index data can be obtained according to the historical performance data, the content tags, the release time and the corresponding weight of each target object; therefore, the releasing user can conveniently adjust the weight values of all indexes to determine different objects to be released, and the objects to be released when the important indexes occupy larger weight can be determined.

In some embodiments, the determining, according to the delivery index data of each target object, the object to be delivered includes:

sequencing the target objects according to the delivery index data of each target object;

and determining the object to be launched according to the sequencing result.

In the embodiment of the present disclosure, the target objects may be arranged in an ascending order or a descending order according to the delivery index data, and the target object with the maximum delivery index data or larger than the preset weight threshold is determined as the object to be delivered.

In some embodiments, the determining the object to be delivered according to the delivery index data of each target object includes:

determining a threshold value of putting index data;

and determining the target object with the delivery index data larger than the delivery index data threshold value as the object to be delivered.

In the embodiment of the disclosure, the releasing index data threshold value can be set according to actual demands, and the target object meeting the conditions is determined according to the releasing index data threshold value and is taken as the object to be released.

In step S2102, the object to be delivered is delivered based on the target delivery amount in the current delivery cycle.

In the embodiment of the disclosure, the delivery time can be decomposed into a plurality of delivery periods, and the target delivery amount of each delivery period is delivered to the target to be delivered, wherein in the delivery process, the target delivery amount is continuously reduced, and the target delivery amount corresponding to the delivery period with the later time is smaller; and the releasing is carried out based on the releasing period, so that the releasing terminal point can be quickly determined in real time.

In some embodiments, an object delivery channel for delivering an object can be set, so that the object can be delivered in different delivery channels according to user requirements.

In some embodiments, the object delivery instructions include delivery channel information, the method further comprising:

and determining the delivery channel of the object to be delivered according to the delivery channel information.

In the embodiment of the present disclosure, the release channel information may release versions for the object, and the exposure amounts of different release versions are different, for example, in a courier application, the release versions may include a master station, a setting version, and an extreme speed version, and the exposure amounts of the three release versions are sequentially increased. The target delivery channels can be one or more, that is, the delivery user can select one delivery channel for object delivery, or can simultaneously deliver objects through a plurality of delivery channels, for example, object delivery is performed in a plurality of delivery versions. As shown in fig. 8, the delivery channel screening area 04 includes three delivery channels, namely a master station, a setting edition, and a top-speed edition, and determines that the master station and the setting edition are target delivery channels in response to a selection instruction for the master station and the setting edition triggering area.

In the embodiment of the disclosure, the object delivery instruction can carry delivery channel information, and the delivery user can independently select the delivery channel to deliver the object to be delivered, so that the selection flexibility of the delivery channel is improved, the requirement of the delivery user for determining different delivery channels is better met, and the user experience is improved.

In some embodiments, there may be a plurality of delivery channels, and in the current delivery cycle, a corresponding delivery amount of each delivery channel may be set to deliver the object to be delivered.

In some embodiments, the number of the delivery channels is multiple, as shown in fig. 5, and the delivering, in response to the object delivery instruction, the object to be delivered in the delivery channel based on the target delivery amount in the current delivery cycle includes:

in step S51, in response to the object delivery instruction, channel delivery configuration information of each delivery channel is acquired;

in step S52, determining a corresponding release amount of each release channel in the current release period according to the channel release configuration information of each release channel;

in step S53, in each delivery channel, delivering the object to be delivered based on the corresponding delivery amount in the current delivery cycle.

In the embodiment of the disclosure, when a plurality of delivery channels exist, the delivery amount corresponding to each delivery channel in the current delivery period can be determined according to the channel delivery configuration information of each delivery channel, so that object delivery is performed on the plurality of delivery channels according to the delivery amount corresponding to each delivery channel, and the delivery flexibility is improved.

In some embodiments, different delivery modes can be set according to user requirements to deliver the object.

In some embodiments, the channel placement configuration information comprises placement mode information, the method further comprising:

and determining a target putting mode of the object to be put based on the putting mode information.

In the embodiment of the disclosure, only one launching mode can be selected at a time, and the launching modes can include two modes of optimal speed and optimal cost.

In some embodiments, said delivering, at each delivery channel, the object to be delivered based on the corresponding delivery amount in the current delivery cycle includes:

In the embodiment of the present disclosure, the channel delivery configuration information may include delivery mode information, and a corresponding delivery mode may be set in each delivery channel to deliver an object. The setting of the delivery mode is convenient for a delivery user to independently select the delivery mode for delivering the object, different delivery modes may be required for different objects in the delivery process of the object, the delivery speed is emphasized in some cases, and the delivery cost is emphasized in other cases; the delivery modes of the present disclosure are not limited to these two modes, and other delivery modes are also possible. The releasing user can flexibly select the releasing mode, the flexibility of releasing the object to be released by the releasing user is further improved, the user requirements are better met, and the user experience is improved.

In some embodiments, the channel delivery configuration information may include a delivery budget for each delivery channel, such that the object delivery is made in each delivery channel if the delivery budget is as expected.

In some embodiments, the object delivery instructions include a total delivery budget for the objects to be delivered, the channel delivery configuration information includes a delivery budget for each delivery channel, and before delivering the objects to be delivered on the basis of the corresponding delivery amount in the current delivery cycle and the target delivery pattern on each delivery channel, as shown in fig. 6, the method further includes:

in step S61, determining a comprehensive delivery budget for each delivery channel according to the delivery budget for each delivery channel;

in step S62, the size of the comprehensive delivery budget and the total delivery budget are compared.

In the embodiment of the present disclosure, each delivery channel corresponds to a certain delivery budget, and as shown in fig. 4, the delivery version master station and the set version budget are 1000 rmb.

In some embodiments, said delivering, at each delivery channel, the object to be delivered based on the corresponding delivery amount in the current delivery cycle and the target delivery mode includes:

in step S63, when the comprehensive delivery budget is less than or equal to the total delivery budget, delivering the object to be delivered based on the corresponding delivery amount in the current delivery cycle and the target delivery mode in each delivery channel.

In the embodiment of the disclosure, the sum of the delivery budgets of each delivery channel can be compared with the total delivery budget, and the object to be delivered is delivered in the delivery channel on the premise of not exceeding the delivery budget expected by the delivery user; therefore, the situation that the budget is over-supported in the object releasing process is avoided.

In some embodiments, in a case that the comprehensive delivery budget is greater than the total delivery budget and the target delivery mode is a delivery mode associated with the delivery cost of the object to be delivered, a target delivery channel may be selected for delivery of the object according to the priority of each delivery channel, the delivery budget, and the total delivery budget.

In some embodiments, the method further comprises:

in step S64, determining the priority of each delivery channel when the comprehensive delivery budget is greater than the total delivery budget and the target delivery mode is a delivery mode associated with the delivery cost of the object to be delivered;

in step S65, a target delivery channel is determined according to the priority of each delivery channel, the delivery budget, and the total delivery budget.

In the embodiment of the present disclosure, the mode associated with the launch cost of the object to be launched may be a cost optimal mode, that is, the launch cost required in the mode is the lowest.

In some embodiments, said placement channels may comprise a first placement channel, a second placement channel and a third placement channel, said determining a priority for each placement channel comprises:

determining the priority of each delivery channel based on preset channel priority information; the priority of the first delivery channel is higher than that of the second delivery channel, and the priority of the second delivery channel is higher than that of the third delivery channel; the priority represents the delivery priority order of a plurality of delivery channels;

the determining a target delivery channel according to the priority, the delivery budget and the total delivery budget of each delivery channel comprises:

comparing the first delivery budget of the first delivery channel with the total delivery budget;

when the first delivery budget is smaller than the total delivery budget, deducting the first delivery budget from the total delivery budget to obtain a residual budget;

comparing a second delivery budget of the second delivery channel with the size of the residual budget;

and when the second delivery budget is less than or equal to the residual budget, determining the first delivery channel and the second delivery channel as the target delivery channel.

And when the second delivery budget is larger than the residual budget, determining the first delivery channel as the target delivery channel.

In the embodiment of the disclosure, on the premise that the total delivery budget does not satisfy all delivery channels, a delivery channel with a high priority can be preferentially selected for delivering the object according to the delivery budget, so that the accumulated exposure of the object to be delivered is guaranteed to the maximum extent, and the object to be delivered can quickly reach a delivery destination.

In some embodiments, a threshold of the object launching duration may be set according to a user requirement, and if the object to be launched cannot become the target type for a long time, launching of the object to be launched may be stopped.

In some embodiments, after delivering the object to be delivered based on the target delivery amount in the current delivery cycle in response to the object delivery instruction, the method further includes:

acquiring the accumulated putting time of the object to be put;

In the embodiment of the present disclosure, the release duration threshold may be determined according to the number of days to be released and the release duration of each day. The release duration threshold value can be set autonomously by a release user. As shown in fig. 8, in the delivery limitation condition, the maximum time after the release of the work may be set and used as the delivery duration threshold.

In the embodiment of the disclosure, in the object putting process, the accumulated putting duration can be continuously calculated, and when the accumulated putting duration reaches the putting duration threshold, the object putting can be stopped; the flow waste caused by the fact that the object to be put in cannot become the target type for a long time can be avoided.

In some embodiments, the user may autonomously set the target exposure amount, and the target exposure amount may be satisfied when the target type of the object to be delivered is not satisfied, and the delivery of the object to be delivered may be stopped.

acquiring the accumulated exposure of the object to be put;

In some embodiments, as shown in fig. 8, the target exposure amount may be the single-work maximum exposure amount, and this value may be set to 50000.

In the embodiment of the disclosure, the target exposure amount can be set based on the user requirement, and when the object to be launched does not become the target type but meets the target exposure amount, the launching of the object to be launched is stopped, so that different launching requirements of the user can be better met.

In some embodiments, if the object type of the object to be delivered is a target type, the method further includes:

and pushing the object to be released to a target user, wherein the target user is a user except an authoring user corresponding to the object to be released in the target application program.

In the embodiment of the disclosure, the target application program is an application program corresponding to an object to be launched, and the target user is a user in the target application program. After the object to be delivered becomes a popular object, recommendation can be made to other users.

In step S22, in the delivering process, the object type of the object to be delivered is acquired.

In the embodiment of the disclosure, in each release period, other servers can be called to determine the labeling result of the object type of the object to be released based on the accumulated exposure, and the object type of the object to be released with the accumulated exposure reaching the hot exposure is the target type. The object types of the objects to be launched comprise a target type and a non-target type, wherein the objects of the target type can be popular objects; objects of a non-target type are non-trending objects.

In step S23, if the object type is a target type, the delivery of the object to be delivered is stopped, and the target type object is an object with an accumulated exposure amount greater than or equal to a preset exposure amount.

In the embodiment of the present disclosure, the preset exposure may be an exposure required for a hot object to be dropped, that is, the hot object to be dropped.

In some embodiments, if the object type is a non-target type, it indicates that the cumulative exposure of the object to be delivered does not reach the preset exposure, and the object to be delivered needs to be delivered continuously, so that the object to be delivered is quickly converted from the non-target type to the target type.

In some embodiments, as shown in fig. 7, the method further comprises:

in step S71, if the object type is a non-target type, acquiring the real-time exposure of the object to be released in the current releasing period when the current releasing period is over;

in step S72, determining the amount to be released according to the target release amount and the real-time exposure amount;

in the embodiment of the disclosure, the difference between the target input amount and the real-time exposure amount can be calculated to obtain the input amount to be input.

In step S73, the target release amount is updated based on the release amount to be released, and the step of releasing the object to be released based on the target release amount in the current release period is skipped.

In some embodiments, when the target input amount is updated according to the input amount to be input, a preset threshold value may be set, the input amount to be input is compared with the preset threshold value, and then the target input amount is determined according to the comparison result.

In some embodiments, said updating said target bid amount based on said amount to be bid comprises:

In some embodiments, the preset threshold may be set according to actual requirements, for example, the preset threshold may be set to 1000.

In the embodiment of the disclosure, a preset threshold value may be set in the server, and when the amount to be released is greater than the preset threshold value, the amount to be released is directly used as the target amount to be released, so that the object to be released becomes the target type quickly, and the release destination is determined quickly.

In some embodiments, said updating said target bid amount based on said amount to be bid further comprises:

In the embodiment of the disclosure, a preset threshold may be set in the server, and when the amount to be released is too small, the preset threshold may be used as the target release amount for the convenience of statistics and release of the server.

In the embodiment of the disclosure, when the object type is a non-target type, and the current release period is finished, acquiring the real-time exposure of the object to be released in the current release period; and calculating the amount to be released, updating the target release amount, and continuously releasing the object to be released according to the target release amount. With the increase of the putting period, the numerical value of the to-be-put amount is continuously reduced, the to-be-put object is continuously close to the target type, and the to-be-put amount is continuously updated and the object type is determined by taking the putting period as a unit, so that the to-be-put object can be quickly converted from the non-target type to the target type.

In a specific embodiment, the object to be delivered may be a work of an author, and the object delivery method may include:

1. selecting a work:

the author ID: and (4) putting works issued by an author in real time and common works with high quality and impression and audit, wherein the quality does not reach high heat audit.

Product ID: the designated works are put and do not reach high hot trial;

2. putting works:

the user selects the delivered version, and can select more versions;

and (3) releasing logic:

when the user only selects one version to put:

judging whether the works are potential high-quality authors or impression-audited high-quality works;

in some embodiments, when the work is determined to be a potential high-quality author-corresponding work or a look-and-feel-approved high-quality work, the work delivery method includes:

initial casting

Exposure dose = [ 1.5 w-work current total exposure ]

If the required exposure > =1000, the exposure to be put = the required exposure = [ 1.5 w-total work exposure ] and

if the required exposure is less than 1000, the exposure to be put is =1000;

and if the current total exposure of the work fails to be obtained, putting according to 1.5 w.

The putting time is as follows: 2 hours (every day)

And (3) tracking conditions: after the previous throwing is finished, if the works do not enter high thermal trial, continuing throwing, wherein the throwing strategy is consistent with the above;

in some embodiments, when it is determined that the work is a work other than a potential high-quality author and a look-and-feel-and-review high-quality work, the work delivery method includes:

initial feeding

Exposure dose = [ 2 w-total work current exposure ]

If the required exposure > =1000, putting the exposure = the required exposure = [ 2 w-total exposure of the work ] and

if the required exposure is less than 1000, the exposure is put in =1000;

if the current total exposure of the work fails to be obtained, putting the work according to 2 w;

the releasing time is as follows: 2 hours (every day)

and (4) termination conditions: the maximum exposure of a single work is reached after the high heat examination or the X days (user input) after the work is released or the accumulated exposure of the work reaches the maximum exposure of the single work.

When a user selects a plurality of versions for delivery:

a putting mode: speed optimization

Version: release versions are released simultaneously as selected by the user (not released if there is no budget or a preset order is not sufficient)

The releasing logic is the same as the above;

termination conditions were as follows: the maximum exposure of a single work is achieved X days after high heat examination or work release (user input) or all order exposures of the work under the plan (release + finished)

And (3) putting mode: cost optimization

Version: releasing versions simultaneously according to user selection (if there is no budget or a preset order is not enough, then not releasing)

Release version priority: the master station > the top speed version > the setting version, and the budget of the master station is taken priority;

the release logic is the same as above.

The method comprises the steps that an object putting instruction is responded, an object to be put in is put in based on a target putting amount in a current putting period, and the target putting amount is an expected upper limit of exposure in the current putting period; in the releasing process, acquiring the object type of the object to be released; the type judgment of the object to be launched is realized in each launching period in the object launching process; if the object type is a target type, stopping putting the object to be put in, wherein the object of the target type is an object with the accumulated exposure amount more than or equal to the preset exposure amount; when the object to be put in is determined to reach the hot exposure, the object putting is stopped in time; therefore, the releasing termination time can be accurately and timely determined, the object releasing destination can be rapidly determined, and the flow resource is saved.

Fig. 9 is a block diagram illustrating an apparatus for delivering an object according to an exemplary embodiment. Referring to fig. 9, the apparatus 900 includes:

an object putting module 910 configured to perform putting on an object to be put in response to an object putting instruction based on a target putting amount in a current putting period, where the target putting amount is an expected upper limit of an exposure amount in the current putting period;

an object type obtaining module 920, configured to obtain an object type of the object to be delivered during a delivery process;

and the release stopping module 930 configured to stop releasing the object to be released if the object type is a target type, where the target type is an object with an accumulated exposure amount greater than or equal to a preset exposure amount.

In some embodiments, the object delivery apparatus further comprises:

the real-time exposure acquisition module is configured to execute the step of acquiring the real-time exposure of the object to be put in the current putting period when the current putting period is finished if the object type is a non-target type;

the to-be-released amount determining module is configured to determine the to-be-released amount according to the target release amount and the real-time exposure amount;

In some embodiments, the target placement update module comprises:

In some embodiments, the object delivery module comprises:

and the first object putting sub-module is configured to put the object to be put based on the target putting amount in the current putting period.

In some embodiments, the object placement instruction includes object filtering information, and the to-be-placed object determination submodule includes:

and the to-be-delivered object determining unit is configured to execute the object screening information based on the object screening information in response to the object delivery instruction, and determine the to-be-delivered object.

In some embodiments, the to-be-delivered object determination unit includes:

a delivery index data determination subunit configured to perform determination of delivery index data of each target object according to the historical performance data, the content tag, the release time, and the first, second, and third weight information of each target object; the putting index data represents the probability of putting a target object;

and the object to be put determining subunit is configured to determine the object to be put according to the putting index data of each target object.

In some embodiments, the object delivery instructions include delivery channel information, and the object delivery apparatus further comprises:

correspondingly, the object delivery module comprises:

In some embodiments, the number of delivery channels is plural, and the second object delivery sub-module includes:

In some embodiments, the channel delivery configuration information includes delivery mode information, and the object delivery apparatus further includes:

correspondingly, the object delivery unit comprises:

In some embodiments, the object delivery instruction includes a total delivery budget for the object to be delivered, the channel delivery configuration information includes a delivery budget for each delivery channel, and the object delivery apparatus further includes:

the comprehensive release budget determination module is configured to determine comprehensive release budgets of the release channels according to the release budget of each release channel;

correspondingly, the object delivery subunit includes:

In some embodiments, the object delivery apparatus further comprises:

correspondingly, the object delivery subunit includes:

In some embodiments, the object delivery apparatus further comprises:

a memory for storing the processor-executable instructions;

With regard to the apparatus in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.

In an exemplary embodiment, there is also provided an electronic device including:

a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the object delivery method described above.

In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as a memory comprising instructions, executable by a processor of an electronic device to perform the above-described method is also provided. Alternatively, the computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, comprising a computer program which, when being executed by a processor, realizes the object delivery method as described above.

The object delivery method provided by the embodiment of the disclosure can be executed in a mobile terminal, a computer terminal, a server or a similar computing device. Taking an example of the application running on a server, fig. 10 is a hardware structure block diagram of the server of the object delivery method provided in the embodiment of the present application. As shown in fig. 10, the server 1000 may have a relatively large difference due to different configurations or performances, and may include one or more Central Processing Units (CPUs) 1010 (the processor 1010 may include but is not limited to a Processing device such as a microprocessor MCU or a programmable logic device FPGA), a memory 1030 for storing data, and one or more storage media 1020 (e.g., one or more mass storage devices) for storing applications 1023 or data 1022. Memory 1030 and storage media 1020 may be, among other things, transient or persistent storage. The program stored in the storage medium 1020 may include one or more modules, each of which may include a series of instruction operations for a server. Still further, the central processor 1010 may be configured to communicate with the storage medium 1020 and execute a series of instruction operations in the storage medium 1020 on the server 1000. The server 1000 may also include one or more power supplies 1060, one or more wired or wireless network interfaces 1050, one or more input-output interfaces 1040, and/or one or more operating systems 1021, such as Windows Server, mac OS XTM, unixTM, linuxTM, freeBSDTM, and so forth.

Input/output interface 1040 may be used to receive or transmit data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the server 1000. In one example, i/o Interface 1040 includes a Network adapter (NIC) that may be coupled to other Network devices via a base station to communicate with the internet. In one example, the input/output interface 1040 can be a Radio Frequency (RF) module, which is used to communicate with the internet in a wireless manner.

It will be understood by those skilled in the art that the structure shown in fig. 10 is merely illustrative and is not intended to limit the structure of the electronic device. For example, server 1000 may also include more or fewer components than shown in FIG. 10, or have a different configuration than shown in FIG. 10.

The method comprises the steps that an object putting instruction is responded, an object to be put in is put in based on a target putting amount in a current putting period, and the target putting amount is an expected upper limit of exposure in the current putting period; in the releasing process, acquiring the object type of the object to be released; the method realizes the type judgment of the object to be launched in each launching period in the launching process of the object; if the object type is a target type, stopping putting the object to be put in, wherein the object of the target type is an object with the accumulated exposure amount more than or equal to the preset exposure amount; when the object to be put in is determined to reach the hot exposure, the object putting is stopped in time; therefore, the releasing termination time can be accurately and timely determined, the object releasing destination can be quickly determined, and the flow resource can be saved.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for delivering an object, the method comprising:

responding to an object putting instruction, and putting an object to be put in based on a target putting amount in a current putting period, wherein the target putting amount is an expected upper limit of the exposure in the current putting period; the releasing process of the object to be released comprises a plurality of releasing periods, and the current releasing period is one of the plurality of releasing periods; the current release period comprises a first release period;

in the release process, acquiring the object type of the object to be released in the current release period;

if the object type is a target type, stopping putting the object to be put in, wherein the object of the target type is an object with the accumulated exposure amount more than or equal to the preset exposure amount;

if the object type is a non-target type, acquiring the real-time exposure of the object to be released in the current release period when the current release period is finished; the non-target type of object is an object with accumulated exposure less than the preset exposure;

calculating the difference value between the target input amount and the real-time exposure amount to obtain the input amount to be input;

if the to-be-released amount is larger than or equal to a preset threshold value, taking the to-be-released amount as the target released amount, wherein the preset threshold value is a released amount lower limit of a single release of the object; jumping to the step of delivering the object to be delivered based on the target delivery amount in the current delivery period;

the delivering the object to be delivered based on the target delivery volume in the current delivery cycle comprises: determining a target putting amount of the object to be put in a first putting period based on user type information and/or object type information; the user type information is determined based on user identification information, and the object type information is determined based on object identification information.

2. The object delivery method according to claim 1, further comprising:

and if the to-be-released amount is smaller than the preset threshold value, taking the preset threshold value as the target release amount.

3. The object delivery method according to any one of claims 1-2, wherein delivering the object to be delivered based on the target delivery amount in the current delivery cycle in response to the object delivery instruction comprises:

4. The object delivery method according to claim 3, wherein the object delivery instruction comprises object filtering information, and the determining the object to be delivered in response to the object delivery instruction comprises:

5. The object delivery method according to claim 4, wherein the determining the object to be delivered based on the object screening information comprises:

determining delivery index data of each target object according to the historical performance data, the content tag, the release time, the first weight information, the second weight information and the third weight information of each target object; the putting index data represents the probability of putting a target object;

6. The object delivery method according to any of claims 1-2, wherein the object delivery instructions comprise delivery channel information, the method further comprising:

correspondingly, the delivering the object to be delivered based on the target delivery amount in the current delivery cycle in response to the object delivery instruction includes:

7. The object delivery method according to claim 6, wherein the delivery channels are plural in number, and the delivering the object to be delivered in the delivery channels based on the target delivery amount in the current delivery cycle in response to the object delivery instruction comprises:

and at each release channel, releasing the object to be released based on the corresponding release amount in the current release period.

8. The object delivery method of claim 7, wherein the channel delivery configuration information comprises delivery mode information, the method further comprising:

correspondingly, each delivery channel delivers the object to be delivered based on the corresponding delivery amount in the current delivery period, and the delivering method comprises the following steps:

9. The object delivery method according to claim 8, wherein the object delivery instructions include a total delivery budget for the objects to be delivered, the channel delivery configuration information includes a delivery budget for each delivery channel, and before delivering the objects to be delivered based on the corresponding delivery volume in the current delivery cycle and the target delivery pattern in each delivery channel, the method further comprises:

determining a comprehensive delivery budget of each delivery channel according to the delivery budget of each delivery channel;

comparing the comprehensive delivery budget with the total delivery budget;

10. The object delivery method according to claim 9, further comprising:

determining the priority of each delivery channel under the condition that the comprehensive delivery budget is greater than the total delivery budget and the target delivery mode is a delivery mode associated with the delivery cost of the object to be delivered;

11. The method for object delivery according to any one of claims 1-2, wherein after delivering the object to be delivered based on the target delivery amount in the current delivery cycle in response to the instruction for object delivery, the method further comprises:

acquiring the accumulated putting duration of the object to be put;

and if the accumulated putting time length is greater than the putting time length threshold value, stopping putting the object to be put.

12. The method for object delivery according to any one of claims 1-2, wherein after delivering the object to be delivered based on the target delivery amount in the current delivery cycle in response to the instruction for object delivery, the method further comprises:

acquiring the accumulated exposure of the object to be put;

and if the accumulated exposure of the object to be put is monitored to be more than or equal to the target exposure, stopping putting the object to be put.

13. An object delivery device, comprising:

the object putting module is configured to execute putting of an object to be put based on a target putting quantity in a current putting period in response to an object putting instruction, wherein the target putting quantity is an expected upper limit of exposure in the current putting period; the releasing process of the object to be released comprises a plurality of releasing periods, and the current releasing period is one of the plurality of releasing periods; the current release period comprises a first release period;

the object type acquisition module is configured to acquire the object type of the object to be released in the current release period in the release process;

the delivery stopping module is configured to stop delivery of the target to be delivered if the target type is a target type, wherein the target type is a target with accumulated exposure more than or equal to a preset exposure;

the real-time exposure acquisition module is configured to execute the step of acquiring the real-time exposure of the object to be put in the current putting period when the current putting period is finished if the object type is a non-target type; the non-target type of object is an object whose cumulative exposure is less than the preset exposure;

the to-be-released amount determining module is configured to calculate a difference value between the target released amount and the real-time exposure amount to obtain the to-be-released amount;

a target putting amount updating module configured to execute the step of updating the target putting amount based on the to-be-put amount and skipping to the step of putting the to-be-put object based on the target putting amount in the current putting period;

the target putting amount updating module comprises:

a first target putting quantity determining submodule configured to execute, if the amount to be put is greater than or equal to a preset threshold, taking the amount to be put as the target putting quantity, where the preset threshold is a lower limit of the putting quantity of a single putting of the object;

the object delivery module is further configured to determine a target delivery amount of the object to be delivered in a first delivery period based on user type information and/or object type information; the user type information is determined based on user identification information, and the object type information is determined based on object identification information.

14. The object delivery apparatus according to claim 13, wherein the target delivery amount update module comprises:

15. Object delivery device according to any of claims 13-14, wherein the object delivery module comprises:

16. The object delivery apparatus according to claim 15, wherein the object delivery instruction includes object filtering information, and the to-be-delivered object determination submodule includes:

17. The object delivery apparatus according to claim 16, wherein the to-be-delivered object determination unit comprises:

18. Object delivery apparatus according to any of claims 13-14, wherein said object delivery instructions comprise delivery channel information, said object delivery apparatus further comprising:

correspondingly, the object delivery module comprises:

and the second object putting sub-module is configured to execute and respond to the object putting instruction, and put the object to be put in the putting channel based on the target putting amount in the current putting period.

19. The object delivery apparatus according to claim 18, wherein the delivery channels are plural in number, and the second object delivery sub-module comprises:

a channel delivery configuration information acquisition unit configured to execute channel delivery configuration information of each delivery channel in response to the object delivery instruction;

and the object delivery unit is configured to deliver the objects to be delivered based on the corresponding delivery amount in the current delivery period in each delivery channel.

20. The object delivery apparatus of claim 19, wherein the channel delivery configuration information comprises delivery mode information, the object delivery apparatus further comprising:

correspondingly, the object delivery unit comprises:

21. The object delivery apparatus according to claim 20, wherein the object delivery instructions comprise a total delivery budget for the objects to be delivered, the channel delivery configuration information comprises a delivery budget for each delivery channel, and the object delivery apparatus further comprises:

correspondingly, the object delivery subunit includes:

22. The object delivery device of claim 21, further comprising:

correspondingly, the object delivery subunit includes:

and the releasing subunit is configured to release the object to be released in the target releasing channel based on the corresponding releasing amount in the current releasing period and the target releasing mode.

23. Object delivery device according to any of claims 13-14, wherein the object delivery device further comprises:

an accumulated putting duration obtaining module configured to perform obtaining of an accumulated putting duration of the object to be put;

and the first object putting stopping module is configured to execute the step of stopping putting the object to be put if the accumulated putting time length is greater than the putting time length threshold.

24. The object delivery device according to any of claims 13-14, further comprising:

and the second object putting stopping module is configured to stop putting the object to be put if the accumulated exposure of the object to be put is monitored to be more than or equal to the target exposure.

25. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the object delivery method of any of claims 1 to 12.

26. A computer-readable storage medium, wherein instructions in the computer-readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the object delivery method of any of claims 1 to 12.