CN113379472A - User popularization method based on Internet - Google Patents
User popularization method based on Internet Download PDFInfo
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- CN113379472A CN113379472A CN202110790188.4A CN202110790188A CN113379472A CN 113379472 A CN113379472 A CN 113379472A CN 202110790188 A CN202110790188 A CN 202110790188A CN 113379472 A CN113379472 A CN 113379472A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q10/063—Operations research, analysis or management
- G06Q10/0639—Performance analysis of employees; Performance analysis of enterprise or organisation operations
- G06Q10/06393—Score-carding, benchmarking or key performance indicator [KPI] analysis
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0263—Targeted advertisements based upon Internet or website rating
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
- G06Q30/0643—Graphical representation of items or shoppers
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Abstract
The invention provides an internet-based user popularization method which is used for displaying, spreading and popularizing pictures and texts which are issued by sharing members and linked with a merchant display module so as to cause users to purchase products or services. The commercial platform is provided with a registration module, a merchant display module, a sharing goods taking module, a goods taking reward distribution module and a ranking module; the sharing and carrying module is used for issuing images and texts on a commercial platform for members to share the processes of life, work and travel, the images and texts are linked with a merchant display module of at least one merchant, and the members issuing the images and texts are sharing members; other members enter the merchant display module through links in the pictures and texts issued by the sharing members and buy products or services, the transaction is a delivery transaction, and after the delivery transaction is completed, the delivery reward distribution module rewards delivery of the sharing members; the ranking module calculates the number of clicks or praise obtained by the pictures and texts issued by the sharing members according to the time periods and ranks the pictures and texts, and the sharing members with the top ranking obtain the ranking reward.
Description
Technical Field
The invention relates to a business operation method of an internet business platform, in particular to a method for promoting and popularizing the business platform by a user.
Background
The internet is enjoying the promise. In order to enable more users to know, contact and experience, some commercial platforms put advertisements at a huge advertising cost, and some commercial platforms promote even at a low cost of loss lower than the commodity cost to attract the users, but the effect is not detailed in the era of information explosion. This results in most commercial platforms being tired of liabilities, unable to convert the loss into the gain for a long time, and unable to operate for a long time to break the birth and block, and disappearing.
If the commercial platform is not promoted, the user cannot know the commercial platform and cannot continuously operate.
Object of the Invention
The invention aims to provide an internet-based user popularization method, which is characterized in that pictures and texts which are issued by sharing members and are linked with a merchant display module are displayed, spread and popularized in the sharing goods carrying module, other users feel more real and true after reading or watching the pictures and texts, and are easy to cause the users to register and buy products or services on a commercial platform.
In order to achieve the purpose, the technical scheme adopted by the invention is as follows:
the user promotion method based on the internet comprises a business platform running on the internet, wherein the business platform is provided with a registration module, a merchant display module, a sharing and bringing module, a bringing reward distribution module and a ranking module;
the registration module comprises a merchant registration module and a member registration module; the merchant registration module registers merchant information of merchants which are prepared to be operated or displayed on the commercial platform, including merchant names, products or services; the member registration module registers the member information of the member entering the business platform and registering, wherein the member information comprises a member ID and corresponding basic information;
each merchant has a merchant display module, and the merchant display module comprises the name of the merchant, the provided products or services and the price of the products or services;
the sharing and carrying module is used for the members to publish images and texts on the business platform in the process of sharing life, work and travel, the images and texts comprise pictures, videos or texts, the images and texts are linked with at least one merchant display module of a merchant, and the members publishing the images and texts are called sharing members;
other members enter the merchant display module through the links in the pictures and texts issued by the sharing member and buy products or services, the transaction is called a delivery transaction, and after the delivery transaction is completed, the delivery reward distribution module rewards the sharing member for delivery;
the ranking module calculates the number of clicks or praise obtained by the pictures and texts issued by the sharing members according to the time periods and ranks the pictures and texts, and a plurality of sharing members with the number of clicks or praise before obtain the reward of ranking the pictures and texts.
The in-stock reward is determined according to a certain proportion of the in-stock transaction amount, or is a determined amount.
In the user promotion method based on the internet, the ranking module ranks according to time periods (such as weeks, time periods, seasons and years), the time periods comprise weeks, months, seasons and years, and the ranking reward limit is correspondingly set.
According to the user popularization method based on the Internet, the reward for calling the list is determined according to a certain proportion of the sum of the commodity carrying transaction amounts of all the sharing members, or is a determined amount.
According to the user popularization method based on the Internet, when unregistered users enter a business platform and register for the first time through sharing module codes (including codes formed in a pattern form such as a two-dimensional code) of sharing members or merchant display module links in pictures issued by the sharing members, the members are called binding members, and the binding members are bound under the sharing member names;
the binding member also transfers part of the profit to the sharing member account bound with the binding member after the business platform purchases the product or service.
In the user popularization method based on the internet, the business platform is further provided with a member scoring module, and the member evaluation module is used for scoring the pictures and texts issued by the sharing members by the members and used as a basis for sequencing the pictures and texts issued by the sharing members on the business platform.
The user popularization method based on the internet is used for products or services with goods transaction, and comprises products or services of various merchants on a commercial platform, including hotels, restaurants, scenic spots and entertainment shops.
The invention has the beneficial effects that:
1. after the sharing member issues the pictures and the texts and takes the goods, other users see that the products or the services are good, and the products or the services can be purchased through the merchant display module linked with the pictures and the texts to form a goods taking transaction. And after the goods carrying transaction is completed, carrying reward to the sharing member. The in-stock reward is determined according to a certain proportion of the in-stock transaction amount, or is a determined amount. Thus, the sharing member can actively release the pictures and texts. Each consumer can become a sharing member, and the method has a popularization effect on merchants and business platforms.
2. The more clicks or praise obtained by the pictures and texts, the more the ranking is, and the ranking is awarded to a plurality of famous sharing members with the more advanced clicks or praise, so that the sharing members are further encouraged to write the pictures and texts with hearts, the forwarding of users is more easily obtained, and the commercial platform can be further popularized.
The ranking module ranks according to time periods (such as week, time period, season and year), and the ranking reward amount is correspondingly set, namely the ranking module ranks according to time periods, and the ranking reward amount is determined according to a certain proportion of the total of the trading money with goods in the time periods or is determined according to a certain sum.
3. For the users who are not registered in the business platform before, the users enter the business platform for the first time and register through a merchant display module link in a picture issued by a sharing member, the member is called a binding member, and the binding member is bound under the name of the sharing member; the binding member also transfers part of the profit to the sharing member account bound with the binding member after the business platform purchases the product or service. The portion of the profit is related to the amount of money the bound member purchases the product or service at the merchant platform. The system of binding members can also encourage sharing members to actively release pictures and texts, so that the business platform is easier to be publicized, popularized and clicked.
4. And the member scoring module scores the pictures and texts and sorts the pictures and texts according to the grade. Therefore, high-quality pictures with high scores can be displayed on the home page in the sharing and delivery module and can be seen or searched by other users more easily. The scoring basis may be the number of clicks or praise obtained by the teletext. The more clicks or praise the number of pictures and texts gets, the higher the ranking gets.
5. The merchant display module link in the figure may be a merchant display module link of any merchant of the business platform. If the products or services are traded with goods, the products or services of other merchants on the commercial platform, including hotels, restaurants, scenic spots and entertainment points, are also included. Therefore, the sharing members can publicize and popularize more products or services in the pictures and texts without limitation, and the sharing of the sharing members is facilitated.
6. The user popularization method based on the Internet is mainly characterized in that the sharing members are used for issuing the pictures and texts to publicize and popularize the commercial tenants and the commercial platforms, so that the feeling is more real and more realistic, the cost of the commercial platforms is basically not needed, and the popularization effect is better.
Detailed Description
The system comprises a business platform running on the Internet, a management platform and a management platform, wherein the business platform is provided with a registration module, a merchant display module, a sharing and taking module, a taking and rewarding distribution module, a ranking module, a member scoring module and a bean vermicelli counting module;
the registration module comprises a merchant registration module and a member registration module; the merchant registration module registers merchant information of merchants which are prepared to be operated or displayed on the commercial platform, including merchant names, products or services; the member registration module registers the member information of the member entering the business platform and registering, wherein the member information comprises a member ID and corresponding basic information, such as a member name, a mobile phone number and the like.
Each merchant has a merchant display module that includes the name of the merchant, the products or services offered, and their price.
The commercial tenant registered on the commercial platform through the commercial tenant registration module is provided with a hotel a and a hotel b which mainly provide accommodation service, a restaurant c and a restaurant d which mainly provide catering service, a scenic spot e which mainly provides people for playing and a recreational shop f which mainly provides chess and card service. Each of these merchants has its own merchant display module to illustrate the name of the merchant, the products or services offered and their prices, the characteristics of the merchant, etc.
When a user enters the business platform, one is guest identity and the other is registration. When entering the business platform with the visitor's identity, need not to record user's information. When the registration enters, the business platform can register the user information, and the user is a member after the registration. The member information recorded by the business platform comprises a member ID and corresponding basic information, such as a member name, a mobile phone number and the like.
x, y, z are members that enter the business platform and register.
The member x plays in the scenic spot e after accommodation of the hotel a, feels that the environments and services of the hotel a and the scenic spot e are good, and then writes pictures and texts with related picture introduction and publishes in the sharing and bringing module, wherein the pictures and texts are linked with each other, one link is linked to the merchant display module of the hotel a, and the other link is linked to the merchant display module of the scenic spot e. At this time, member x is the sharing member.
After eating at restaurant c, member y feels cheap and good in taste, and writes an article (also called as graph and text) to introduce and release in the sharing and carrying module, wherein one of the graph and text is linked to the link of the restaurant c merchant display module. At this time, member y is the sharing member.
And the member y sees one link in the pictures and texts issued by the sharing member x to enter a merchant display module of the hotel a and pays for the accommodation of the hotel a, and the transaction is called a delivery transaction. And the distribution module with goods reward awards the sharing member x with goods, and the distribution module with goods reward is determined according to a certain proportion of the payment amount of the member y to the hotel a due to accommodation or is a determined amount.
Certainly, the member y accommodation hotel a does not enter the merchant display module of the hotel a through the link in the picture of the shared member x and pays, but directly enters the merchant display module of the hotel a on the business platform and purchases the payment, and the member x cannot get the reward of bringing goods.
The ranking module is divided into industries such as accommodation industry, catering industry, tourism industry and the like, the number of clicks or praise obtained by pictures and texts issued by sharing members is calculated and ranked, ranking is carried out according to time periods (such as weeks, months, seasons or years) by aiming at ranking modules in different industries, and a plurality of sharing members with the highest number of clicks or praise obtained in each industry obtain the reward of ranking. For example, for the catering industry, the reward is played according to time periods, the number of prawns obtained by the sharing member y in a certain time period is the largest, and the sharing member y obtains a certain proportion of the sum of the goods-carrying transaction amounts of the sharing members in the certain time period, or the sum is a determined amount.
The member evaluation module is divided into industries such as accommodation industry, catering industry, travel industry and the like, and is used for scoring the pictures and texts issued by the sharing members by the members and serving as a basis for sequencing the pictures and texts issued by the sharing members on a business platform. For example, for the travel industry, on time of day
When the image and text published by the member x are scored, because the content of the introduction of the scenic spot e is written comprehensively, popular and easy to understand, the pictures are many and the like, each member considers that the image and text are high in quality and have guiding significance, and the scoring is high, so that after the statistics of the member evaluation module, the total scoring sum of the image and text published by the member x is the highest for the tourism industry in the period, and the image and text published by the member x can be placed at the first position of the tourism industry in the member evaluation module in the next period.
And after seeing the pictures and texts distributed by the sharing member x, the user u which is not registered in the business platform before clicks the link of the scenic spot e in the pictures and texts to enter the business platform in a registration mode, and at the moment, the member u is a binding member and is bound under the name of the sharing member x.
After the binding member u enters the business platform through the link of the scenic spot e in the picture of the sharing member x and purchases the entrance ticket of the scenic spot e through the link to the scenic spot e merchant display module, the business platform generates profit due to the fact that the binding member u purchases the entrance ticket of the scenic spot e, and part of the profit is transferred to the account of the sharing member x.
However, if the member u purchases the entrance ticket of the scenic spot e, the member u does not enter the merchant display module of the scenic spot e through the link in the picture of the sharing member x, but enters the merchant display module of the scenic spot e through other ways, and the sharing member cannot earn the profit.
The other members can pay attention to the pictures and texts issued by the sharing members, and the fan counting module counts the number of people who pay attention to the pictures and texts issued by the sharing members by the other members.
Claims (6)
1. The user promotion method based on the Internet comprises a business platform operating on the Internet, and is characterized in that: the commercial platform is provided with a registration module, a merchant display module, a sharing goods taking module, a goods taking reward distribution module and a ranking module;
the registration module comprises a merchant registration module and a member registration module; the merchant registration module registers merchant information of merchants which are prepared to be operated or displayed on the commercial platform, including merchant names, products or services; the member registration module registers the member information of the member entering the business platform and registering, wherein the member information comprises a member ID and corresponding basic information;
each merchant has a merchant display module, and the merchant display module comprises the name of the merchant, the provided products or services and the price of the products or services;
the sharing and carrying module is used for the members to publish images and texts on the business platform in the process of sharing life, work and travel, the images and texts comprise pictures, videos or texts, the images and texts are linked with at least one merchant display module of a merchant, and the members publishing the images and texts are called sharing members;
the user enters the merchant display module through the link in the image-text issued by the sharing member and purchases products or services, the transaction is called a delivery transaction, and after the delivery transaction is completed, the delivery reward distribution module rewards the sharing member;
the ranking module calculates the number of clicks or praise obtained by the pictures and texts issued by the sharing members according to the time periods and ranks the pictures and texts, and a plurality of sharing members with the number of clicks or praise before obtain the reward of ranking the pictures and texts.
2. The internet-based user promotion method according to claim 1, wherein: the ranking module ranks according to time periods, wherein the time periods comprise weeks, months, seasons and years, and the ranking module ranks the prize quota according to the time periods and correspondingly sets the prize quota.
3. The internet-based user promotion method according to claim 1, wherein: the reward of putting the leaderboard is determined according to a certain proportion of the sum of the trading money of the shared members in the goods, or is a determined money.
4. The internet-based user promotion method according to claim 1, wherein: when an unregistered user enters a business platform and registers for the first time through a sharing module code (containing a code composed of patterns such as a two-dimensional code) of a sharing member or a merchant display module link in a picture issued by the sharing member, the member is called a binding member and the binding member is bound under the sharing member name;
the binding member also transfers part of the profit to the sharing member account bound with the binding member after the business platform purchases the product or service.
5. The internet-based user promotion method according to claim 1, wherein: the business platform is also provided with a member scoring module, and the member scoring module is used for scoring the pictures and texts issued by the sharing members by the members and used as the basis for sequencing the pictures and texts issued by the sharing members on the business platform.
6. The internet-based user promotion method according to claim 1, wherein: the products or services with goods trade comprise products or services of various merchants on the commercial platform, including hotels, restaurants, scenic spots and entertainment shops.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110790188.4A CN113379472A (en) | 2021-07-13 | 2021-07-13 | User popularization method based on Internet |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110790188.4A CN113379472A (en) | 2021-07-13 | 2021-07-13 | User popularization method based on Internet |
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| CN113379472A true CN113379472A (en) | 2021-09-10 |
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| US20130191179A1 (en) * | 2012-01-20 | 2013-07-25 | Efuture (Beijing) Royalstone Information Technology Inc, | Information processing method and system for network transaction platform |
| KR20170062879A (en) * | 2015-11-30 | 2017-06-08 | 최우혁 | Mail order sales mediating system and method using social networking |
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| CN108921606A (en) * | 2018-06-26 | 2018-11-30 | 广州市领路网络科技有限公司 | A kind of cross-border electric business BC distribution system |
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