CN113362091A - Outdoor advertisement putting flexible scheduling method - Google Patents
Outdoor advertisement putting flexible scheduling method Download PDFInfo
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- CN113362091A CN113362091A CN202010144068.2A CN202010144068A CN113362091A CN 113362091 A CN113362091 A CN 113362091A CN 202010144068 A CN202010144068 A CN 202010144068A CN 113362091 A CN113362091 A CN 113362091A
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- 238000000034 method Methods 0.000 title claims abstract description 15
- 230000003203 everyday effect Effects 0.000 claims abstract description 4
- 230000001174 ascending effect Effects 0.000 claims description 3
- 239000002699 waste material Substances 0.000 abstract description 4
- 230000002159 abnormal effect Effects 0.000 abstract 1
- 230000002222 downregulating effect Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000003247 decreasing effect Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
- G06Q30/0635—Processing of requisition or of purchase orders
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Abstract
The invention discloses an outdoor advertisement putting flexible scheduling method, which comprises the following steps: s1 appointing the candidate range and expected quantity of terminal resources and submitting orders; s2 configures scheduling policy and scheduling number coefficient: supporting the configuration of different terminal resource scheduling strategies, thereby specifying the sequence of terminal resource scheduling in the candidate range; s3 orders the orders according to the order dispatching sequence; s4 scheduling each order in sequence; s5 repeats steps S1-S4 every day or as needed, reschedules the existing order record, and keeps the latest scheduling result. In the invention, the terminal resources required by the flexible scheduling order are only scheduled with the minimum required quantity, so that less terminal resource waste is ensured, and the scheduling of the terminal resources which are abnormal or have full stock is avoided from the terminal resources in the candidate range; the strategy of selecting terminal resources can be controlled in a fine-grained manner, and different scheduling requirements are supported; the supported final scheduling number is dynamically configurable.
Description
Technical Field
The invention belongs to the technical field of advertisement putting, and particularly relates to an outdoor advertisement putting flexible scheduling method.
Background
The existing outdoor advertisement delivery system needs to place an order in advance according to the delivery requirements of an advertiser, and specify the terminal resources (such as an intelligent billboard) to be scheduled in the order. When the advertisement is pushed, part of the terminal resources corresponding to the placed order may be detached or damaged, so that the final quantity of the terminal resources placed in the order does not meet the requirement. In order to make up for the problem of terminal resource transaction (damage, detachment, and the like), service personnel make up for the transaction part of terminal resources by assigning a certain number of terminal resources when placing orders. The multiple distributed terminal resources reduce the range of terminal resources selectable by other orders to a certain extent. Meanwhile, a concept of resource package is derived, a part of terminal resources are packaged into resource packages, and each package is provided with a minimum terminal resource quantity requirement. And when the order is placed, the resource package is appointed to place the order, and when the advertisement is pushed, the advertisement is pushed according to the packaged terminal resource. To compensate for the resource movement, each package still needs to be allocated more than the minimum required terminal resource for the package when dividing the package. In the prior art, in order to compensate for the transaction, more terminal resources are allocated to the order, which is equivalent to the resources given in the original order price format, so that a certain waste is caused to the terminal resource inventory and the actual profit, and the range of terminal resources selectable by other orders is narrowed. The terminal resources specified by each order are fixed, resulting in a portion of the hot terminal resources being filled by orders and the cold terminal resources having no or few orders. No domestic patent literature reports have been searched for that could solve the above technical problems.
Disclosure of Invention
In view of the above, the present invention provides an outdoor advertisement delivery flexible scheduling method to solve the deficiencies in the prior art.
In order to achieve the purpose, the invention is realized by the following technical scheme:
the method for flexibly scheduling the outdoor advertisement delivery is provided, and comprises the following steps:
s1, specifying the candidate range and the expected quantity of the terminal resources and submitting an order: the candidate range represents a terminal resource range which can be selected by the order, and the expected quantity represents the quantity of the terminal resources which need to be scheduled by the order;
s2, configuring scheduling strategy and scheduling quantity coefficient: supporting the configuration of different terminal resource scheduling strategies, thereby specifying the sequence of terminal resource scheduling in the candidate range;
s3, ordering the orders according to the configured order scheduling sequence;
s4, scheduling each order in sequence;
and S5, repeating the steps S1 to S4 every day or as required, rescheduling the existing order record and keeping the latest scheduling result.
In the flexible scheduling method for outdoor advertisement delivery, in S4, the transaction resources in the candidate terminal resources in the order are filtered, the candidate terminal resources with insufficient inventory are filtered, and in the optional candidate range, the terminal resources with the specified quantity are sequentially scheduled according to the scheduling policy and the scheduling quantity coefficient in S2.
According to the flexible scheduling method for outdoor advertisement delivery, the scheduling quantity coefficient comprises a terminal resource scheduling sequence, a scheduling terminal resource quantity ascending and descending proportion and an order scheduling sequence.
According to the flexible scheduling method for outdoor advertisement delivery, the terminal resource scheduling strategy comprises the priority scheduling according to the large residual stock of the terminal resources.
The technical scheme of the invention has the beneficial effects that:
-flexibly scheduling terminal resources required for the order, while avoiding scheduling transaction or terminal resources with insufficient inventory, scheduling only a minimum required amount, ensuring less waste of terminal resources, and avoiding scheduling transaction or terminal resources with full inventory from among terminal resources within a candidate range;
-a strategy capable of fine-grained control of terminal resource selection, supporting different scheduling requirements, such as different numbers of orders in busy seasons and off seasons, and different scheduling strategies;
-supporting the number of terminal resources for final scheduling to be dynamically configurable, and flexibly floating/down-regulating scheduling.
Drawings
FIG. 1 is a schematic flow chart of the method of the present invention.
Detailed Description
The invention is further described with reference to the following drawings and specific examples, which are not intended to be limiting.
Referring to fig. 1, the flexible scheduling method for outdoor advertisement delivery of the present invention includes:
s1, specifying the candidate range and the expected quantity of the terminal resources and submitting an order: the candidate range represents the range of terminal resources that the order can select, and the expected quantity represents the quantity of terminal resources that the order needs to be scheduled. The larger the number of candidate ranges is than the desired number, the larger the space available for selection in scheduling. When terminal resources are scheduled, expected amount of terminal resources are scheduled from the candidate range, and if the resources or the resource inventory of the transaction is full, other terminal resources can be selected from the candidate range. The final scheduling quantity only needs to meet the requirement of the expected quantity, and terminal resources in the whole candidate range do not need to be occupied.
S2, configuring scheduling strategy and scheduling quantity coefficient: and supporting the configuration of different terminal resource scheduling strategies, thereby specifying the sequence of terminal resource scheduling in the candidate range. And supporting configuration of a scheduling quantity coefficient, wherein the scheduling quantity coefficient comprises a terminal resource scheduling sequence, a scheduling terminal resource quantity ascending and descending proportion, an order scheduling sequence and the like. In scheduling terminal resources, a proportion of the terminal resources may be increased/decreased from the desired amount. For example, the expected scheduling quantity of the order is 100, when the resource is free, the configuration quantity coefficient is 20%, and in the final scheduling, 120 terminal resources are scheduled at most from the candidate range. Or 520 terminal resources are arranged under the suit, the minimum suit quantity requirement is 500, the configurable quantity coefficient is negative in busy season, and finally the suit only needs to schedule 500 terminal resources. Different terminal resource scheduling strategies can be configured, so that the sequence of terminal resource scheduling in the candidate range is specified. Such as according to a priority schedule with a large remaining stock of terminal resources.
And S3, ordering the orders according to the configured order scheduling sequence.
And S4, scheduling each order in sequence. Preferably, the transaction resources in the order candidate terminal resources are filtered, the candidate terminal resources with insufficient inventory are filtered, and within the optional candidate range, the terminal resources with the specified quantity are scheduled in sequence according to the scheduling policy and the scheduling quantity coefficient in the S2.
And S5, repeating the steps S1 to S4 every day or as required, rescheduling the existing order record and keeping the latest scheduling result.
The invention flexibly schedules terminal resources required by orders, only schedules the minimum required quantity while avoiding scheduling transaction or terminal resources with insufficient stock, ensures less terminal resource waste, and avoids scheduling transaction or terminal resources with full stock from the terminal resources in a candidate range; the strategy for selecting the terminal resources can be controlled in a fine-grained manner, different scheduling requirements are supported, for example, the number of orders in busy seasons and the number of orders in off seasons are different, and the scheduling strategies are different; and the number of terminal resources supporting final scheduling is dynamically configurable, and the scheduling is flexibly performed in an up-floating/down-regulating manner.
While the invention has been described with reference to a preferred embodiment, it will be understood by those skilled in the art that various changes in form and detail may be made therein without departing from the spirit and scope of the invention.
Claims (4)
1. An outdoor advertisement delivery flexible scheduling method is characterized by comprising the following steps:
s1, specifying the candidate range and the expected quantity of the terminal resources and submitting an order: the candidate range represents a terminal resource range which can be selected by the order, and the expected quantity represents the quantity of the terminal resources which need to be scheduled by the order;
s2, configuring scheduling strategy and scheduling quantity coefficient: supporting the configuration of different terminal resource scheduling strategies, thereby specifying the sequence of terminal resource scheduling in the candidate range;
s3, ordering the orders according to the configured order scheduling sequence;
s4, scheduling each order in sequence;
and S5, repeating the steps S1 to S4 every day or as required, rescheduling the existing order record and keeping the latest scheduling result.
2. The flexible scheduling method for outdoor advertisement delivery according to claim 1, wherein in S4, the transaction resources among the candidate terminal resources for order are filtered, the candidate terminal resources with insufficient inventory are filtered, and the terminal resources with specified quantity are scheduled in sequence according to the scheduling policy and the scheduling quantity coefficient in S2 within the selectable candidate range.
3. An outdoor advertisement delivery flexible scheduling method according to claim 1 or 2 wherein the scheduling number coefficient includes a terminal resource scheduling order, a scheduling terminal resource number ascending and descending proportion, and an order scheduling order.
4. A flexible scheduling method for outdoor advertisement delivery according to claim 1 or 2, characterized in that the terminal resource scheduling policy includes a priority scheduling according to the large remaining stock of the terminal resource.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010144068.2A CN113362091A (en) | 2020-03-04 | 2020-03-04 | Outdoor advertisement putting flexible scheduling method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010144068.2A CN113362091A (en) | 2020-03-04 | 2020-03-04 | Outdoor advertisement putting flexible scheduling method |
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Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102136118A (en) * | 2010-11-12 | 2011-07-27 | 华为软件技术有限公司 | Advertisement order booking method, advertisement delivering method and system |
| CN103595749A (en) * | 2012-08-16 | 2014-02-19 | 亿赞普(北京)科技有限公司 | Internet advertisement scheduling method and device, internet advertisement system |
| CN106548385A (en) * | 2015-09-23 | 2017-03-29 | 北大方正集团有限公司 | A kind of order resource allocation methods and device |
| CN109508839A (en) * | 2017-09-14 | 2019-03-22 | 北京小度信息科技有限公司 | Order allocation method and device |
| CN110764911A (en) * | 2019-10-23 | 2020-02-07 | 北京百度网讯科技有限公司 | Resource scheduling method, device and control system based on order |
-
2020
- 2020-03-04 CN CN202010144068.2A patent/CN113362091A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102136118A (en) * | 2010-11-12 | 2011-07-27 | 华为软件技术有限公司 | Advertisement order booking method, advertisement delivering method and system |
| CN103595749A (en) * | 2012-08-16 | 2014-02-19 | 亿赞普(北京)科技有限公司 | Internet advertisement scheduling method and device, internet advertisement system |
| CN106548385A (en) * | 2015-09-23 | 2017-03-29 | 北大方正集团有限公司 | A kind of order resource allocation methods and device |
| CN109508839A (en) * | 2017-09-14 | 2019-03-22 | 北京小度信息科技有限公司 | Order allocation method and device |
| CN110764911A (en) * | 2019-10-23 | 2020-02-07 | 北京百度网讯科技有限公司 | Resource scheduling method, device and control system based on order |
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