CN113362084A - Client data tracking method, device, equipment and computer readable storage medium - Google Patents
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Abstract
The application discloses a client data tracking method, a client data tracking device, client data tracking equipment and a computer readable storage medium, wherein the method comprises the following steps: receiving behavior data of a bound client; analyzing the behavior data and determining the type of the behavior data; calling a preset message notification template according to the type of the behavior data, and generating a message notification of the bound client based on the behavior data; and sending the message notification to the binding account number to which the binding client belongs. According to the method and the device, the behavior data of the bound client are analyzed, the preset message notification template is called according to the type of the behavior data, the message notification of the bound client is generated and fed back to the bound account number to which the bound client belongs, so that the bound account number can track the behavior data of the bound client, the behavior data of the bound client can be clearly counted and displayed, and a basis is provided for the client of a participating enterprise.
Description
Technical Field
The present application relates to the field of internet data management technologies, and in particular, to a method, an apparatus, a device, and a computer-readable storage medium for tracking client data.
Background
With the rapid development of information technology, it has been an inevitable trend to apply digitization to various industries. The exhibition industry is traditional large-scale industry, and its digital process also accelerates constantly, and nowadays, more and more online exhibitions are in synchronous exhibition and online to the customer that can't arrive off-line exhibition on-the-spot can directly visit in exhibition cloud platform.
In the process of visiting the exhibition on the line, the client binds the client information with the account number of the enterprise to which the visited exhibition belongs. As an important market research means, the passenger flow analysis is one of the important ways for exhibitors to obtain passengers, and needs to be supported by accurate data tracking.
In order to more clearly count and display behavior data of bound customers and provide a basis for customers of exhibition enterprises, it is urgently needed to provide a customer data tracking method, device, equipment and computer-readable storage medium by those skilled in the art.
Disclosure of Invention
The application provides a client data tracking method, a client data tracking device, client data tracking equipment and a computer readable storage medium, which realize clear statistics and display of behavior data of bound clients and provide a basis for client acquisition of participating enterprises.
In view of the above, a first aspect of the present application provides a customer data tracking method, including:
receiving behavior data of a bound client;
analyzing the behavior data and determining the type of the behavior data;
calling a preset message notification template according to the type of the behavior data, and generating a message notification of the bound client based on the behavior data;
and sending the message notification to the binding account number to which the binding client belongs.
Optionally, the type of the behavior data specifically includes:
view behavior data, forward behavior data, and like behavior data.
Optionally, the invoking a preset message notification template according to the type of the behavior data, and generating the message notification of the bound client based on the behavior data specifically includes:
calling a preset message notification template according to the type of the behavior data, wherein the preset message notification template comprises: a customer data home page message notification template and a customer data detail page message notification template;
analyzing the behavior data, and determining basic data, behavior channel data, behavior time data, action type data and action content data of the bound client;
generating a client message home page message notification of the binding client according to the basic data, the behavior channel data, the behavior time data, the action type data and the action content data of the binding client;
calling historical behavior data of the bound client according to the basic data of the bound client;
generating the customer data detail page message notification based on the behavior data of the bound customer and the historical behavior data.
Optionally, the method further comprises:
receiving a negotiation instruction sent by a binding account number to which the binding client belongs;
and updating communication state data in the message notice of the client message home page according to the negotiation instruction.
A second aspect of the present application provides a client data tracking apparatus, the apparatus comprising:
a first receiving unit, configured to receive behavior data of a bound client;
the analysis unit is used for analyzing the behavior data and determining the type of the behavior data;
the processing unit is used for calling a preset message notification template according to the type of the behavior data and generating a message notification of the bound client based on the behavior data;
and the sending unit is used for sending the message notification to the binding account to which the binding client belongs.
Optionally, the type of the behavior data specifically includes:
view behavior data, forward behavior data, and like behavior data.
Optionally, the processing unit is specifically configured to:
calling a preset message notification template according to the type of the behavior data, wherein the preset message notification template comprises: a customer data home page message notification template and a customer data detail page message notification template;
analyzing the behavior data, and determining basic data, behavior channel data, behavior time data, action type data and action content data of the bound client;
generating a client message home page message notification of the binding client according to the basic data, the behavior channel data, the behavior time data, the action type data and the action content data of the binding client;
calling historical behavior data of the bound client according to the basic data of the bound client;
generating the customer data detail page message notification based on the behavior data of the bound customer and the historical behavior data.
Optionally, the method further comprises:
the second receiving unit is used for receiving a negotiation instruction sent by a binding account number to which the binding client belongs;
and the updating unit is used for updating the communication state data in the client message home page message notification according to the negotiation instruction.
A third aspect of the present application provides a customer data tracking device, the device comprising a processor and a memory:
the memory is used for storing program codes and transmitting the program codes to the processor;
the processor is configured to execute the customer data tracking method according to any one of the first aspect of the present application according to instructions in the program code.
A fourth aspect of the present application provides a computer-readable storage medium for storing program code for executing the customer data tracking method of any one of the first aspects of the present application.
According to the technical scheme, the embodiment of the application has the following advantages:
the application provides a customer data tracking method, which comprises the following steps: receiving behavior data of a bound client; analyzing the behavior data and determining the type of the behavior data; calling a preset message notification template according to the type of the behavior data, and generating a message notification of the bound client based on the behavior data; and sending the message notification to the binding account number to which the binding client belongs. According to the method and the device, the behavior data of the bound client are analyzed, the preset message notification template is called according to the type of the behavior data, the message notification of the bound client is generated and fed back to the bound account number to which the bound client belongs, so that the bound account number can track the behavior data of the bound client, the behavior data of the bound client can be clearly counted and displayed, and a basis is provided for the client of a participating enterprise.
Drawings
FIG. 1 is a flow chart of a method for tracking customer data according to the present application;
fig. 2 is a schematic structural diagram of a client data tracking device according to the present application.
Detailed Description
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The application designs a client data tracking method, a client data tracking device, client data tracking equipment and a computer readable storage medium, which realize clear statistics and display of behavior data of bound clients and provide a basis for client acquisition of participating enterprises.
For easy understanding, please refer to fig. 1, in which fig. 1 is a flowchart illustrating a method for tracking client data according to an embodiment of the present application, and as shown in fig. 1, the method specifically includes:
101. receiving behavior data of a bound client;
it should be noted that, for tracking the customer data, the customer is first required to be a bound customer, that is, the customer is bound with the parent account or the child account of the participating enterprise, so that all the behavior data of the customer will be automatically sent to the bound account to which the bound customer belongs.
102. Analyzing the behavior data and determining the type of the behavior data;
it should be noted that, for the received behavior data, the type of the behavior data is further determined through analysis, where the type of the behavior data includes viewing behavior data, forwarding behavior data, and praise behavior data, and the viewing behavior, the forwarding behavior, and the praise behavior are performed through the account corresponding to the bound customer, respectively.
103. Calling a preset message notification template according to the type of the behavior data, and generating a message notification of the bound client based on the behavior data;
it should be noted that after the type of the behavior data is determined, a preset message notification template is further called to generate a message notification of the bound client, specifically:
analyzing the behavior data, and determining basic data, behavior channel data, behavior time data, action type data and action content data of the bound client;
generating a client message home page message notification of the binding client according to the basic data, the behavior channel data, the behavior time data, the action type data and the action content data of the binding client;
calling historical behavior data of the bound client according to the basic data of the bound client;
generating the customer data detail page message notification based on the behavior data of the bound customer and the historical behavior data.
It should be noted that, first, the preset message notification template includes two types, one is a client message home page message notification, and the other is a client data detail page message notification, it is understood that, in one client message home page message notification page, data information of a plurality of different clients may be included, and in the client data detail page message notification, only data information of the client is included.
Analyzing the behavior data of the bound client so as to determine basic data, behavior channel data, behavior time data, action type data and action content data of the bound client, wherein the basic data comprises a client name, a belonging account number and the like, the behavior channel data comprises an ios channel, a WeChat channel, a computer terminal channel and the like, the behavior time data is latest operation time data, the action type data comprises action scene data of the behavior, such as an enterprise home page, an enterprise 3D panorama, an enterprise exhibit and the like, and the action content data is action content data generated by combining the type of the behavior data and the action type data, for example: actively sharing the enterprise home page; initiatives complied with the enterprise home page, etc.
According to basic data of the bound client, historical behavior data of the bound client also needs to be called, so that the accumulated times of action type data of the client are counted further based on the behavior data and the historical behavior data of the bound client, for example, the number of times of actively sharing an enterprise home page is accumulated for 5 times, the number of times of actively agreeing is accumulated for 10 times, and the like, so that a client data detail page message notification of the bound client is finally generated, and data of all behaviors of the bound client is counted.
104. And sending the message notification to the binding account number to which the binding client belongs.
It should be noted that after analyzing the behavior data of the bound client and generating the message notification, the message notification needs to be sent to the bound account to which the bound client belongs, and it can be understood that if the bound account is an enterprise parent account, the message notification only needs to be sent to the enterprise parent account, otherwise, the message notification needs to be sent to the enterprise parent account to which the sub-account is bound in addition to the message notification sent to the bound sub-account of the bound client, so that both the enterprise parent account and the enterprise sub-account can track the client data.
Further, still include:
receiving a negotiation instruction sent by a binding account number to which the binding client belongs;
and updating communication state data in the message notice of the client message home page according to the negotiation instruction.
It should be noted that after the message notification of the bound client is sent to the affiliated bound account, the communication status data, that is, negotiated or not negotiated, may be displayed in the message notification of the client message home page. The enterprise primary account or the enterprise secondary account can send a negotiation instruction by clicking negotiation, can update communication state data in a client message home page message notification according to the negotiation instruction, and can be updated from negotiation to negotiation, so that a basis for client data tracking is provided conveniently.
As shown in fig. 2, an embodiment of the present application further provides a client data tracking apparatus, where the apparatus includes:
a first receiving unit 201, configured to receive behavior data of a bound client;
the analyzing unit 202 is configured to analyze the behavior data and determine the type of the behavior data;
the processing unit 203 is configured to invoke a preset message notification template according to the type of the behavior data, and generate a message notification of the bound client based on the behavior data;
a sending unit 204, configured to send the message notification to the binding account to which the binding client belongs.
Further, the types of the behavior data specifically include:
view behavior data, forward behavior data, and like behavior data.
Further, the processing unit 203 is specifically configured to:
calling a preset message notification template according to the type of the behavior data, wherein the preset message notification template comprises: a customer data home page message notification template and a customer data detail page message notification template;
analyzing the behavior data, and determining basic data, behavior channel data, behavior time data, action type data and action content data of the bound client;
generating a client message home page message notification of the binding client according to the basic data, the behavior channel data, the behavior time data, the action type data and the action content data of the binding client;
calling historical behavior data of the bound client according to the basic data of the bound client;
generating the customer data detail page message notification based on the behavior data of the bound customer and the historical behavior data.
Further, still include:
the second receiving unit is used for receiving a negotiation instruction sent by a binding account number to which the binding client belongs;
and the updating unit is used for updating the communication state data in the client message home page message notification according to the negotiation instruction.
An embodiment of the present application further provides a client data tracking device, where the device includes a processor and a memory:
the memory is used for storing program codes and transmitting the program codes to the processor;
the processor is configured to execute any one of the implementation manners of the customer data tracking method according to the foregoing embodiments according to instructions in the program code.
The present application further provides a computer-readable storage medium for storing a program code, where the program code is configured to execute any one implementation of a customer data tracking method described in the foregoing embodiments.
In an embodiment of the present application, a method, an apparatus, a device, and a computer-readable storage medium for tracking client data are provided, including: receiving behavior data of a bound client; analyzing the behavior data and determining the type of the behavior data; calling a preset message notification template according to the type of the behavior data, and generating a message notification of the bound client based on the behavior data; and sending the message notification to the binding account number to which the binding client belongs. According to the method and the device, the behavior data of the bound client are analyzed, the preset message notification template is called according to the type of the behavior data, the message notification of the bound client is generated and fed back to the bound account number to which the bound client belongs, so that the bound account number can track the behavior data of the bound client, the behavior data of the bound client can be clearly counted and displayed, and a basis is provided for the client of a participating enterprise.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
The terms "first," "second," "third," "fourth," and the like in the description of the application and the above-described figures, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are, for example, capable of operation in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
It should be understood that in the present application, "at least one" means one or more, "a plurality" means two or more. "and/or" for describing an association relationship of associated objects, indicating that there may be three relationships, e.g., "a and/or B" may indicate: only A, only B and both A and B are present, wherein A and B may be singular or plural. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. "at least one of the following" or similar expressions refer to any combination of these items, including any combination of single item(s) or plural items. For example, at least one (one) of a, b, or c, may represent: a, b, c, "a and b", "a and c", "b and c", or "a and b and c", wherein a, b, c may be single or plural.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (10)
1. A customer data tracking method, comprising:
receiving behavior data of a bound client;
analyzing the behavior data and determining the type of the behavior data;
calling a preset message notification template according to the type of the behavior data, and generating a message notification of the bound client based on the behavior data;
and sending the message notification to the binding account number to which the binding client belongs.
2. The customer data tracking method according to claim 1, wherein the type of the behavior data specifically includes:
view behavior data, forward behavior data, and like behavior data.
3. The customer data tracking method according to claim 2, wherein the invoking a preset message notification template according to the type of the behavior data and generating the message notification of the bound customer based on the behavior data specifically includes:
calling a preset message notification template according to the type of the behavior data, wherein the preset message notification template comprises: a customer data home page message notification template and a customer data detail page message notification template;
analyzing the behavior data, and determining basic data, behavior channel data, behavior time data, action type data and action content data of the bound client;
generating a client message home page message notification of the binding client according to the basic data, the behavior channel data, the behavior time data, the action type data and the action content data of the binding client;
calling historical behavior data of the bound client according to the basic data of the bound client;
generating the customer data detail page message notification based on the behavior data of the bound customer and the historical behavior data.
4. The customer data tracking method according to claim 3, further comprising:
receiving a negotiation instruction sent by a binding account number to which the binding client belongs;
and updating communication state data in the message notice of the client message home page according to the negotiation instruction.
5. A customer data tracking device, comprising:
a first receiving unit, configured to receive behavior data of a bound client;
the analysis unit is used for analyzing the behavior data and determining the type of the behavior data;
the processing unit is used for calling a preset message notification template according to the type of the behavior data and generating a message notification of the bound client based on the behavior data;
and the sending unit is used for sending the message notification to the binding account to which the binding client belongs.
6. The customer data tracking device according to claim 5, wherein the type of the behavior data specifically includes:
view behavior data, forward behavior data, and like behavior data.
7. The customer data tracking device of claim 6 wherein the processing unit is specifically configured to:
calling a preset message notification template according to the type of the behavior data, wherein the preset message notification template comprises: a customer data home page message notification template and a customer data detail page message notification template;
analyzing the behavior data, and determining basic data, behavior channel data, behavior time data, action type data and action content data of the bound client;
generating a client message home page message notification of the binding client according to the basic data, the behavior channel data, the behavior time data, the action type data and the action content data of the binding client;
calling historical behavior data of the bound client according to the basic data of the bound client;
generating the customer data detail page message notification based on the behavior data of the bound customer and the historical behavior data.
8. The customer data tracking device according to claim 7, further comprising:
the second receiving unit is used for receiving a negotiation instruction sent by a binding account number to which the binding client belongs;
and the updating unit is used for updating the communication state data in the client message home page message notification according to the negotiation instruction.
9. A customer data tracking device, the device comprising a processor and a memory:
the memory is used for storing program codes and transmitting the program codes to the processor;
the processor is configured to execute the customer data tracking method of any one of claims 1-4 according to instructions in the program code.
10. A computer-readable storage medium for storing program code for performing the customer data tracking method of any one of claims 1-4.
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