CN112733013A - Client behavior message pushing method and related device - Google Patents
Client behavior message pushing method and related device Download PDFInfo
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- CN112733013A CN112733013A CN202011603966.6A CN202011603966A CN112733013A CN 112733013 A CN112733013 A CN 112733013A CN 202011603966 A CN202011603966 A CN 202011603966A CN 112733013 A CN112733013 A CN 112733013A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9538—Presentation of query results
Abstract
The application discloses a client behavior message pushing method, which comprises the following steps: carrying out data analysis pretreatment on the received dotting data to obtain behavior data provided with event key values; matching a corresponding client behavior message template according to the event key value and the behavior data, and generating a corresponding event ID; assembling the dotting data according to the customer behavior message template to obtain a customer behavior message corresponding to the event ID; and pushing the client behavior messages according to the sequence of the event IDs. Data is pushed and displayed through the configured customer behavior message template instead of being displayed by adopting a fixed business end display page, corresponding configuration is carried out when the data is changed, development operation of the corresponding page is not needed, and development cost caused by business change is reduced. The application also discloses a client behavior message pushing device, a server and a computer readable storage medium, which have the beneficial effects.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a client behavior message pushing method, a client behavior message pushing apparatus, a server, and a computer-readable storage medium.
Background
With the continuous development of internet technology, many industries face the dual challenges of high customer acquisition cost and high drain rate, and the main problems facing website internet application are more and more caused by accurate positioning of customer acquisition channels, refined operation, mining of user value and reduction of user drain. Therefore, the user behavior analysis is to find out the rules of using the product by the user through counting and analyzing the user behavior data, and combine the rules with the marketing strategy, the product function and the operation strategy of the network, to find out the possible problems in marketing, product and operation, and solve the problems, so as to optimize the user experience, realize more precise and precise operation and marketing, and enable the product to obtain better growth.
In the related art, front-end monitoring is generally adopted to obtain user behavior data. The front-end monitoring is a process of reporting user information (mouse click position/page error/dwell time) to a server by a Web page after a certain condition is met. Generally, the report data is encoded into a character string by url _ encode or JSON (JavaScript Object Notation), transmitted to the server by url (uniform resource locator), and then processed uniformly at the server. The front-end monitoring refers to a process of dotting a webpage, and the operation of setting each monitoring point in the webpage is the webpage embedding point. And when the corresponding dotting data are acquired, the dotting data are directly sent to the service party, and the service party displays the received dotting data. However, when the dotting page changes or the display page of the business side changes, the page needs to be redeveloped, which increases the cost and reduces the display efficiency.
Therefore, how to reduce the modification cost caused by the service change is a key issue of attention of those skilled in the art.
Disclosure of Invention
The purpose of the application is to provide a customer behavior message pushing method, a customer behavior message pushing device, a server and a computer readable storage medium, by matching the processed behavior data with a corresponding customer behavior message template according to an event key value, the purpose of pushing and displaying the data by using the configured customer behavior message template is realized, instead of displaying by using a fixed business end display page, when the data is changed, corresponding configuration is performed, development operation of the corresponding page is not needed, and development cost caused by business change is reduced.
In order to solve the above technical problem, the present application provides a method for pushing a client behavior message, including:
carrying out data analysis pretreatment on the received dotting data to obtain behavior data provided with event key values;
matching a corresponding client behavior message template according to the event key value and the behavior data, and generating a corresponding event ID;
assembling the dotting data according to the customer behavior message template to obtain a customer behavior message corresponding to the event ID;
and pushing the client behavior messages according to the sequence of the event IDs.
Optionally, the data analysis and preprocessing are performed on the received dotting data to obtain behavior data with event key values, and the method includes:
carrying out data statistics on the received dotting data, and filtering invalid data to obtain behavior data;
and performing event analysis on the behavior data according to a customer behavior analysis engine to obtain the behavior data with the event key value.
Optionally, the method further includes:
and carrying out configuration processing according to the received template configuration and the event key value to obtain the dotting configuration.
Optionally, matching a corresponding client behavior message template with the behavior data according to the event key value, and generating a corresponding event ID;
determining a corresponding dotting configuration according to the event key value;
determining a corresponding customer behavior message template according to the template ID in the dotting configuration;
generating an event ID for the behavior data.
The present application further provides a client behavior message pushing apparatus, including:
the data processing module is used for carrying out data analysis preprocessing on the received dotting data to obtain behavior data provided with event key values;
the template matching module is used for matching a corresponding client behavior message template with the behavior data according to the event key value and generating a corresponding event ID;
the message assembly module is used for assembling the dotting data according to the customer behavior message template to obtain a customer behavior message corresponding to the event ID;
and the message pushing module is used for pushing the client behavior message according to the sequence of the event ID.
Optionally, the data processing module includes:
the data filtering unit is used for carrying out data statistics on the received dotting data and filtering invalid data to obtain behavior data;
and the event analysis unit is used for carrying out event analysis on the behavior data according to a customer behavior analysis engine to obtain the behavior data provided with the event key value.
Optionally, the method further includes:
and the dotting configuration module is used for carrying out configuration processing according to the received template configuration and the event key value to obtain the dotting configuration.
Optionally, the template matching module includes:
a dotting configuration determining unit, configured to determine a corresponding dotting configuration according to the event key value;
the message template determining unit is used for determining a corresponding customer behavior message template according to the template ID in the dotting configuration;
and the event ID generating unit is used for generating an event ID for the behavior data.
The present application further provides a server comprising:
a memory for storing a computer program;
a processor for implementing the steps of the client behavior message pushing method as described above when executing the computer program.
The present application also provides a computer-readable storage medium having stored thereon a computer program which, when being executed by a processor, implements the steps of the client behavior message pushing method as described above.
The application provides a client behavior message pushing method, which comprises the following steps: carrying out data analysis pretreatment on the received dotting data to obtain behavior data provided with event key values; matching a corresponding client behavior message template according to the event key value and the behavior data, and generating a corresponding event ID; assembling the dotting data according to the customer behavior message template to obtain a customer behavior message corresponding to the event ID; and pushing the client behavior messages according to the sequence of the event IDs.
The data is pushed and displayed by adopting the configured customer behavior message template instead of a fixed business end display page through matching the processed behavior data with the corresponding customer behavior message template according to the event key value, and the corresponding configuration is carried out when the data is changed without carrying out development operation of the corresponding page, so that the development cost caused by business change is reduced.
The application also provides a client behavior message pushing device, a server and a computer readable storage medium, which have the above beneficial effects and are not described herein again.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a flowchart of a method for pushing a client behavior message according to an embodiment of the present application;
fig. 2 is a schematic structural diagram of a message pushing system according to an embodiment of the present application;
fig. 3 is a data processing flow chart of a message pushing system according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of a client behavior message pushing apparatus according to an embodiment of the present application.
Detailed Description
The core of the application is to provide a client behavior message pushing method, a client behavior message pushing device, a server and a computer readable storage medium, the client behavior message template corresponding to the processed behavior data is matched according to event key values, the purpose that the data are pushed and displayed by the configured client behavior message template is achieved, the data are not displayed by a fixed business end display page, when the data are changed, corresponding configuration is carried out, development operation of the corresponding page is not needed, and development cost caused by business change is reduced.
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
In the related art, front-end monitoring is generally adopted to obtain user behavior data. The front-end monitoring is a process of reporting user information (mouse click position/page error/dwell time) to a server by a Web page after a certain condition is met. Generally, the report data is encoded into a character string by url _ encode or JSON, transmitted to a server through url parameters, and then processed uniformly at the server. The front-end monitoring refers to a process of dotting a webpage, and the operation of setting each monitoring point in the webpage is the webpage embedding point. And when the corresponding dotting data are acquired, the dotting data are directly sent to the service party, and the service party displays the received dotting data. However, when the dotting page changes or the display page of the business side changes, the page needs to be redeveloped, which increases the cost and reduces the display efficiency.
Therefore, the client behavior message pushing method provided by the application realizes pushing and displaying data by adopting the configured client behavior message template instead of displaying by adopting a fixed business end display page by matching the processed behavior data with the corresponding client behavior message template according to the event key value, and performs corresponding configuration when the data is changed without performing development operation of the corresponding page, thereby reducing the development cost caused by business change.
The following describes a client behavior message pushing method provided by the present application, by way of an embodiment.
Referring to fig. 1, fig. 1 is a flowchart of a method for pushing a client behavior message according to an embodiment of the present disclosure.
In this embodiment, the method may include:
s101, carrying out data analysis pretreatment on the received dotting data to obtain behavior data provided with event key values;
the method aims to carry out data analysis and pretreatment on the received dotting data to obtain behavior data with event key values.
The dotting data may be input into a BI (behavior identification), and the data analysis and preprocessing are performed on the dotting data through the BI, so as to analyze and set corresponding event key values. The method mainly analyzes the dotting data through a behavior recognition system.
Of course, the data analysis preprocessing may further include data cleaning processing, invalid data filtering processing, and the like, so as to retain valid data in the dotting data and improve the data processing effect.
The data cleaning process and the invalid data filtering process may be any one of the processing methods provided in the prior art, and are not specifically limited herein.
Further, in order to improve the data processing effect and improve the processing efficiency of dotting data, the step may include:
step 1, carrying out data statistics on the received dotting data, and filtering invalid data to obtain behavior data;
and 2, performing event analysis on the behavior data according to the customer behavior analysis engine to obtain the behavior data with event key values.
It can be seen that the present alternative scheme mainly explains how to perform data analysis to obtain behavior data. In the alternative scheme, firstly, data statistics is carried out on received dotting data, invalid data are filtered, and behavior data are obtained; and then, performing event analysis on the behavior data according to the customer behavior analysis engine to obtain the behavior data with the event key value. In the alternative, data statistics is performed on the dotting data, then invalid data is filtered to obtain behavior data, and event analysis is performed on the behavior data so that the behavior data is matched with corresponding event key values.
S102, matching corresponding client behavior message templates according to the event key value and the behavior data, and generating corresponding event IDs;
on the basis of S101, this step aims to match the corresponding client behavior message template according to the event key value pair behavior data, and generate a corresponding event ID (Identity document).
The customer behavior message template refers to a template which is displayed after behavior data is assembled. Since the customer behavior message in this embodiment is mainly used for marketing, it is mostly shown by non-professional and non-technical persons. If the behavior data is directly used, the understanding difficulty is increased, and the using effect of the behavior data of the client is reduced. Therefore, in the embodiment, the behavior data is assembled into the customer behavior template, and the customer behavior is visually displayed through the assembled data, not the bottom layer data.
In the related art, a set of corresponding business end display pages is developed for a set of dotting pages, and is used for displaying corresponding dotting data so as to promote marketing. However, in the related art, if the dotting page or the service-side display page is changed, the dotting page or the service-side display page needs to be redeveloped, which reduces the display efficiency and increases the cost.
Therefore, in this embodiment, a dotting configuration configured in advance is directly adopted so as to identify dotting data acquired by different dotting pages, and the pages are displayed corresponding to different service ends.
The event ID may be a sequence label for the behavior data, may be a classification for the behavior data, or may be a sequence label for the behavior data while classifying the behavior data. For example, the event ID is a four digit number, the first digit number identifies the implementation of the classification, and the second to fourth digits identify the sequence number of the event, which is a unique number.
Further, in order to acquire a message template corresponding to the configuration and generate a corresponding event ID, the method may include:
step 1, determining corresponding dotting configuration according to event key values;
step 2, determining a corresponding customer behavior message template according to the template ID in the dotting configuration;
and 3, generating an event ID for the behavior data.
It can be seen that the present alternative is mainly described how to determine the template and event ID. In the alternative, firstly, the corresponding dotting configuration is determined according to the event key value; then, determining a corresponding customer behavior message template according to the template ID in the dotting configuration; finally, an event ID is generated for the behavior data.
S103, assembling the dotting data according to the customer behavior message template to obtain a customer behavior message corresponding to the event ID;
on the basis of S102, the step aims to assemble the dotting data according to the customer behavior message template to obtain the customer behavior message corresponding to the event ID.
The client behavior message template has a fixed format, and the client behavior message is obtained only by filling the behavior data into the format.
The client behavior message template may be as follows:
{
"templateId":1,
"fTemp" [ {0} ] looks at your product, quickly asks customers what you want,
"temp" [ {0} ] 1 st view your product, give the customer a detailed introduction soon,
"fTempHolder":"customerNickname",
"tempHolder":"customerNickname,eventCount",
"fTempHtml" [ {0} ] < font color '#1AAD1A' > View </font > your < font color '#1AAD1A' > product </font >, quickly ask the client what wants,
"tempHtml" [ {0} ] No. 1} time < font color ═ 1AAD1A '> View </font > your < font color ═ 1AAD1A' > product </font >, give the customer a detailed introduction soon "
}。
The assembled message may be as follows:
"15487 user looks up your product, quickly ask about what the customer wants;
"user No. 15487 views your product 4, giving the customer a detailed introduction.
And S104, pushing the client behavior messages according to the sequence of the event IDs.
On the basis of S103, this step is intended to push the client behavior message in the order of event IDs.
Wherein the classification and order of the client behavior messages can be identified due to the event ID. Therefore, the client behavior messages can be pushed according to the corresponding classification and sequence through the event ID, so that the client behavior messages can be displayed accurately and timely.
In addition, the present embodiment may further include:
and carrying out configuration processing according to the received template configuration and the event key value to obtain dotting configuration.
It can be seen that, in this alternative scheme, dotting configuration in this embodiment is mainly explained, and configuration processing is mainly performed through received template configuration and event key values, so as to obtain the dotting configuration. Furthermore, when the data obtained by different dotting pages needs to be adapted, or when a new service end display page needs to be adapted, only new dotting configuration needs to be added, and the pages at the front end and the back end do not need to be changed, and new customer behavior messages can be displayed in the service end display page only through the new dotting configuration.
In summary, in the embodiment, the behavior data after being processed is matched with the corresponding customer behavior message template according to the event key value, so that the data is pushed and displayed by using the configured customer behavior message template instead of being displayed by using the fixed business-side display page, and corresponding configuration is performed when the data is changed, so that development operation of the corresponding page is not required, and development cost caused by business change is reduced.
The following further describes a client behavior message pushing method provided by the present application through a specific embodiment.
In this embodiment, the method may include:
step 1, carrying out data analysis pretreatment on the received dotting data to obtain behavior data provided with event key values;
step 2, matching corresponding customer behavior message templates according to the event key value and behavior data, and generating corresponding event IDs;
step 3, assembling the dotting data according to the customer behavior message template to obtain a customer behavior message corresponding to the event ID;
and 4, pushing the client behavior messages according to the sequence of the event IDs.
Steps 1 to 4 may be applied to a message push system.
Referring to fig. 2, fig. 2 is a schematic structural diagram of a message pushing system according to an embodiment of the present disclosure.
Referring to fig. 3, fig. 3 is a data processing flow chart of a message push system according to an embodiment of the present application.
The message pushing system is used for reporting the behavior data to a log warehouse by the front end after a client generates a behavior triggering buried point, and pushing a message to a BI (business information center) through a flash after the behavior data is stored; after the BI receives the data, real-time statistics (behavior times and the like) and offline statistical analysis are carried out, and invalid data are filtered; the BI may push the processed data to a data collection and analysis service after the real-time statistics are completed. The data is then further cleaned, processed, analyzed, etc., and some valuable data is pushed and stored as a client interaction message (interaction message).
The data collection module is used for collecting data, and data collection services are all placed in the module. Including asynchronous collection (messages) and synchronous collection (interface calls); the data analysis module is used for analyzing, calculating and complementing data; the data storage module is used for interacting with the database; and the data routing module is used for distributing the data.
The definition of the interactive message body may be as follows:
wherein, info contains the specific information in dotting, (service function point) such as product service, id of product, product name, etc., and by key: the value form is stored. The source value represents a service scene, which is used for entering through different entrances and pushing corresponding business opportunities. The method can be realized by forwarding the applet card, scanning the poster or promoting the applet card by enterprises.
Wherein, dotting can be configured, including pv point and tap point. Where the pv point is used to record that a page was visited several times. the top point is used to record what page the user clicked on. The method can be applied to business card details, business card list pages, product details, product list pages, official website pages, subordinate page pages thereof and the like.
Based on this, the dotting configuration may be as follows:
the dotting configuration may be stored in apollo.
The interactive message body design can also be as follows:
for the interactive template design, refer to table 1.
Table 1 template design table
Interactive template, example:
the configuration information of the interactive template is stored in apollo.
The design of the interactive message template matching needs to firstly standardize the form dotting format of each party, and the format can be as follows:
and then calling a method for uniformly acquiring the template text, and returning texts with different formats (html, without nicknames and the like) according to different incoming enumerations.
Wherein, the determination is needed, if eventCount is null, the first action file is displayed by default.
String getTemplateText(Map<String,String>info,TemplateTextEnum type)；
Template message type enumeration
When a dotting page is added, dotting configuration is added, and corresponding template configuration is added.
In addition, the design of the database in this embodiment may be as follows:
CREATE TABLE`t_visitor_interaction`(
'id' big (20) NOT NULL AUTO _ INCREMENT COMMENT 'AUTO-increment key',
'pid' big (20) NOT NULL COMMENT 'merchant id',
'employee wid' of NOT NULL company (20),
c _ uuid ' varchar (20) NOT NULL COMMENT ' client uuid ',
"template _ id ' int (11) NOT NULL COMMENT ' template id ',
"event _ id ' int (11) NOT NULL COMMENT ' event id, refer to apollo configuration ',
`event_count`int(11)NOT NULL DEFAULT'0',
context ' varchar (5000) CHARACTER SET utf8mb4 NOT NULL COMMENT ' mq message data JSON ',
the "slave _ time" data NOT NULL common 'BI processing time',
'states' tinyint (4) NOT NULL DEFAULT '0' COMMENT '0 push 1 mask',
' md5 ' varchar (255) NOT NULL DEFAULT ' COMMENT ' md5 message idempotent ',
"update _ time" time NOT NULL DEFAULT CURRENT _ TIMESTAMP ON UPDATE CURRENT _ TIMESTAMP COMMENT 'modification time',
"create _ time" data NOT NULL DEFAULT CURRENT _ TIMESTAMP COMMENT 'creation time',
PRIMARY KEY(`id`),
UNIQUE KEY`MD5`(`md5`),
KEY 'search _ index' ("pid '," elementary _ wid', "c _ uuid '," event _ id') USE BTREE COMMENT 'query index'
) The present invention relates to an interactive message table, and more particularly to an interactive message table, which includes an originating AUTO _ INCREMENT ═ 1DEFAULT longitudinally CHARSET ═ utf8 common ═ interactive message table'.
It can be seen that in this embodiment, the behavior data after being processed is matched with the corresponding customer behavior message template according to the event key, so that the data is pushed and displayed by using the configured customer behavior message template instead of being displayed by using the fixed business-side display page, and corresponding configuration is performed when the data is changed, so that development operation of the corresponding page is not required, and development cost caused by business change is reduced.
In the following, the client behavior message pushing apparatus provided in the embodiment of the present application is introduced, and the client behavior message pushing apparatus described below and the client behavior message pushing method described above may be referred to correspondingly.
Referring to fig. 4, fig. 4 is a schematic structural diagram of a client behavior message pushing device according to an embodiment of the present disclosure.
In this embodiment, the apparatus may include:
the data processing module 100 is configured to perform data analysis preprocessing on the received dotting data to obtain behavior data with event key values;
the template matching module 200 is used for matching the corresponding client behavior message template according to the event key value pair behavior data and generating a corresponding event ID;
the message assembly module 300 is configured to assemble the dotting data according to the customer behavior message template to obtain a customer behavior message corresponding to the event ID;
and a message pushing module 400, configured to push the client behavior messages in the order of the event IDs.
Optionally, the data processing module may include:
the data filtering unit is used for carrying out data statistics on the received dotting data and filtering invalid data to obtain behavior data;
and the event analysis unit is used for carrying out event analysis on the behavior data according to the client behavior analysis engine to obtain the behavior data provided with the event key value.
Optionally, the apparatus may further include:
and the dotting configuration module is used for carrying out configuration processing according to the received template configuration and the event key value to obtain dotting configuration.
Optionally, the template matching module may include:
the dotting configuration determining unit is used for determining corresponding dotting configuration according to the event key value;
the message template determining unit is used for determining a corresponding customer behavior message template according to the template ID in the dotting configuration;
and the event ID generating unit is used for generating an event ID for the behavior data.
An embodiment of the present application further provides a server, including:
a memory for storing a computer program;
a processor for implementing the steps of the client behavior message pushing method according to the above embodiments when executing the computer program.
The embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when being executed by a processor, the computer program implements the steps of the client behavior message pushing method according to the above embodiment.
The embodiments are described in a progressive manner in the specification, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. The device disclosed by the embodiment corresponds to the method disclosed by the embodiment, so that the description is simple, and the relevant points can be referred to the method part for description.
Those of skill would further appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may reside in Random Access Memory (RAM), memory, Read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The client behavior message pushing method, the client behavior message pushing device, the server and the computer readable storage medium provided by the present application are described in detail above. The principles and embodiments of the present application are explained herein using specific examples, which are provided only to help understand the method and the core idea of the present application. It should be noted that, for those skilled in the art, it is possible to make several improvements and modifications to the present application without departing from the principle of the present application, and such improvements and modifications also fall within the scope of the claims of the present application.
Claims (10)
1. A client behavior message pushing method, comprising:
carrying out data analysis pretreatment on the received dotting data to obtain behavior data provided with event key values;
matching a corresponding client behavior message template according to the event key value and the behavior data, and generating a corresponding event ID;
assembling the dotting data according to the customer behavior message template to obtain a customer behavior message corresponding to the event ID;
and pushing the client behavior messages according to the sequence of the event IDs.
2. The customer behavior message pushing method according to claim 1, wherein performing data analysis preprocessing on the received dotting data to obtain behavior data with event key values, includes:
carrying out data statistics on the received dotting data, and filtering invalid data to obtain behavior data;
and performing event analysis on the behavior data according to a customer behavior analysis engine to obtain the behavior data with the event key value.
3. The customer behavior message pushing method according to claim 1, wherein the behavior data is matched with a corresponding customer behavior message template according to the event key value, and a corresponding event ID is generated;
determining a corresponding dotting configuration according to the event key value;
determining a corresponding customer behavior message template according to the template ID in the dotting configuration;
generating an event ID for the behavior data.
4. The customer behavior message pushing method according to claim 3, further comprising:
and carrying out configuration processing according to the received template configuration and the event key value to obtain the dotting configuration.
5. A client behavior message pushing apparatus, comprising:
the data processing module is used for carrying out data analysis preprocessing on the received dotting data to obtain behavior data provided with event key values;
the template matching module is used for matching a corresponding client behavior message template with the behavior data according to the event key value and generating a corresponding event ID;
the message assembly module is used for assembling the dotting data according to the customer behavior message template to obtain a customer behavior message corresponding to the event ID;
and the message pushing module is used for pushing the client behavior message according to the sequence of the event ID.
6. The client behavior message pushing apparatus according to claim 5, wherein the data processing module comprises:
the data filtering unit is used for carrying out data statistics on the received dotting data and filtering invalid data to obtain behavior data;
and the event analysis unit is used for carrying out event analysis on the behavior data according to a customer behavior analysis engine to obtain the behavior data provided with the event key value.
7. The client behavior message pushing apparatus according to claim 5, wherein the template matching module comprises:
a dotting configuration determining unit, configured to determine a corresponding dotting configuration according to the event key value;
the message template determining unit is used for determining a corresponding customer behavior message template according to the template ID in the dotting configuration;
and the event ID generating unit is used for generating an event ID for the behavior data.
8. The client behavior message pushing apparatus according to claim 7, further comprising:
and the dotting configuration module is used for carrying out configuration processing according to the received template configuration and the event key value to obtain the dotting configuration.
9. A server, comprising:
a memory for storing a computer program;
a processor for implementing the steps of the customer behaviour message pushing method according to any one of claims 1 to 4 when executing said computer program.
10. A computer-readable storage medium, having stored thereon a computer program which, when being executed by a processor, carries out the steps of the client behaviour message pushing method according to any one of claims 1 to 4.
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
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