CN113242445A - Method for pushing media material library in commercial short video production process - Google Patents
Method for pushing media material library in commercial short video production process Download PDFInfo
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- 238000007726 management method Methods 0.000 claims abstract description 5
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2665—Gathering content from different sources, e.g. Internet and satellite
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N2201/00—Indexing scheme relating to scanning, transmission or reproduction of documents or the like, and to details thereof
- H04N2201/32—Circuits or arrangements for control or supervision between transmitter and receiver or between image input and image output device, e.g. between a still-image camera and its memory or between a still-image camera and a printer device
- H04N2201/3201—Display, printing, storage or transmission of additional information, e.g. ID code, date and time or title
- H04N2201/3261—Display, printing, storage or transmission of additional information, e.g. ID code, date and time or title of multimedia information, e.g. a sound signal
- H04N2201/3267—Display, printing, storage or transmission of additional information, e.g. ID code, date and time or title of multimedia information, e.g. a sound signal of motion picture signals, e.g. video clip
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Abstract
The invention discloses a method for pushing a media material library in a commercial short video production process, which comprises the steps of selecting a corresponding release account; carrying out asynchronous processing; intelligent retry and analysis; the invention records the successful pushing state, calls the unified standard interface after the fragmented materials manufactured by the platform are authorized by each media platform, and pushes the fragmented materials to the ad media library to be released through the unified standard interface, thereby saving the operation of different media ad platforms to log in and upload, improving the releasing efficiency of the fragmented materials, facilitating the users to complete the releasing with high efficiency, ensuring the successful pushing to the material library by realizing the unified management and the intelligent pushing retry mechanism to the pushing result, ensuring the commercial short video to generate the value corresponding to the commercial short video more quickly and efficiently, providing the capability of one-station pushing the commercial short video materials of the whole market to each media platform material library, and having outstanding advantages in the aspects of ensuring the completeness, timeliness and accuracy of the materials.
Description
Technical Field
The invention relates to the technical field of commercial short video pushing, in particular to a method for pushing a media material library by a commercial short video production process.
Background
Short videos are a new trend of current audiovisual content consumption, under the heat tide of content consumption upgrading, the short videos have advantages of three-dimensional content, polymorphic scenes, strong interactivity and the like, can be simply divided into types such as life skills, fun sections, music performances, street interviews and the like, at present, more and more government affair short video numbers are added, in recent years, with continuous progress of scientific technology, particularly improvement of internet technology, development of the short videos is full of more possibilities, development of the short video advertisements in recent years can be called as rapid, people can refresh the short videos through short video platforms in free time, and in the period that the short video platforms are so exploded, more and more enterprises see the flow of the short videos in dispute, and the short video advertisements are made for putting;
the existing short video is delivered to a material library, which is an ad developed by each media platform, and a huge amount of short videos, a wide-point communication system and a fast-hand system have respective platforms for uploading maintenance, so that the short videos need to be downloaded and uploaded to the respective media platforms again after the online platform is manufactured to be delivered, and are time-consuming and independent.
Disclosure of Invention
The invention provides a method for pushing a media material library by a commercial short video production process, which can effectively solve the problems that the existing short video is launched to the material library which is ads developed by each media platform, and a huge amount of short videos, wide-point videos and express clients have respective platforms to upload and maintain, so that the short videos need to be downloaded and uploaded to the respective media platforms again to be launched after the online platform is produced, and are time-consuming and isolated.
In order to achieve the purpose, the invention provides the following technical scheme: a method for pushing a media material library in a commercial short video production process specifically comprises the following steps:
A. selecting a corresponding release account;
B. carrying out asynchronous processing;
C. intelligent retry and analysis;
D. and recording the state of successful pushing.
According to the technical scheme, the commercial short video production process specifically comprises the following steps:
a. deeply knowing the style of the product;
b. making a script according to the product information;
c. determining suitable actors and scenes;
d. carrying out artistic processing according to the requirement.
According to the technical scheme, in the pushing method step A, after the commercial short video is obtained into the video, the video is pushed into the film to preferentially select the corresponding release account of the user, the material information and the release push account information are transmitted to the release account of the user, data assembly processing is carried out by transmitting the material information and the release push account information to the release account of the user, and the data are transmitted to the background in a one-key pushing mode based on an adaptive interface (adapter).
According to the technical scheme, in the pushing method step B, after receiving pushed information parameters, a background sends the information to a consumption end server through rabbitMq message middleware for asynchronous processing, and the consumption end server calls related media interface information to complete pushing according to material related information;
the problem of timeliness of material information pushing under high concurrency conditions is solved through a distributed asynchronous message processing mode, meanwhile, a standard interface is provided for a user, and cross-platform unified operation service is achieved.
According to the technical scheme, in the pushing method step C, after the message of the consumption end server is processed, the processing log information is recorded, the recorded processing log information is recorded in the processing log information base, the offline timing scanning processing failure information is recorded, the problem of pushing failure of the material information due to network jitter, service abnormity and other inefficacy is solved by regular feedback, and intelligent pushing retry and analysis service of the material information is provided for a user.
According to the technical scheme, in the pushing method step D, after the pushing is successful, the platform can record the state information of the successful pushing, the user can conveniently track the progress in real time through the information record, and meanwhile, the user can conveniently and quickly know the information of the completion of the delivery, so that the service of unified management of the pushing result is provided for the user.
According to the above technical solution, in the manufacturing process a, when manufacturing a commercial short video delivery material, a short video producer needs to communicate with a client effectively, grasp a pain point of the user, understand a product, understand an audience target and a client type, and further understand a suitable manufacturing style of the product and a current topic about the product.
According to the technical scheme, in the manufacturing process b, after communication work is well done and information is known, a script is manufactured by combining related information;
when making scripts, it is noted that the typical client's investment is higher in the first six seconds, and the interest decreases substantially after 22 seconds, so that the client is tempted to watch it in the first three seconds when making commercial short video feed material scripts.
According to the technical scheme, in the manufacturing process c, when shooting commercial short video advertisement delivery materials, attention is paid to selection of actors, the actors most conforming to the advertisement style are selected according to the advertisement style and product information, clothes and makeup of the actors are confirmed, in addition, attention is paid to selection of a proper scene suitable for the advertisement style, a sense of substitution is given to audiences, for example, household products need to select spacious and bright families, and places similar to teachers are selected as much as possible in the education industry.
According to the technical scheme, in the manufacturing process d, when the short video advertisement release material is manufactured, the later link is also crucial, and the original material is roughly cut in combination with the script structure to perform artistic processing;
in addition, the transition special effect is well held so as to ensure that the short video is more complete and beautiful, a post-maker can make some subtitles, the application of the subtitles can increase the interest and the attraction of the short video, and meanwhile, the corresponding expression forms can be added according to the requirements.
Compared with the prior art, the invention has the beneficial effects that:
1. the method calls the unified standard interface after the fragmented materials manufactured by the platform are authorized by each media platform, and pushes the fragmented materials to the ad media library to be launched through the unified standard interface, so that the operation of logging in and uploading by different media ad platforms is omitted, the launching efficiency of the fragmented materials is directly improved, the video manufactured on the platform is pushed to the material library of each media platform in a one-key pushing mode, the launching can be efficiently completed by a user, meanwhile, the successful pushing to the material library is ensured by realizing unified management and an intelligent pushing retry mechanism on the pushing result, and the commercial short video can generate the value corresponding to the commercial short video more quickly and efficiently;
in addition, under the condition that the existing short video platforms are various, the invention provides the capability of pushing the commercial short video materials in the whole market to each media platform material library in a one-stop manner for related brands, and has outstanding advantages in the aspects of ensuring the completeness, timeliness and accuracy of the materials.
2. The invention is convenient to fully and deeply understand the manufactured commercial short video by communicating with the client when manufacturing the commercial short video release material, and conveniently increases the desire of the client to watch the commercial short video by controlling the manufacturing time of the commercial short video, thereby realizing the full understanding from the video style to the client type, further leading the video to be more in line with the requirement of the current commercial propaganda after being manufactured, simultaneously, the invention realizes the combination of the best showing mode and the product by selecting the actors and the field when shooting the commercial short video, further leading the advertising style and the product information of the product to be displayed to the maximum extent, and finally, carrying out artistic processing on the shot short video through the later link, further improving the propaganda performance effect of the short video, and the interest and the attraction of the short video are directly increased.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention.
In the drawings:
FIG. 1 is a flow chart of the steps of a method for pushing a library of media materials in accordance with the present invention;
FIG. 2 is a flow chart of the commercial short video production of the present invention;
fig. 3 is a block flow diagram of the media material library pushing method of the present invention.
Detailed Description
The preferred embodiments of the present invention will be described in conjunction with the accompanying drawings, and it will be understood that they are described herein for the purpose of illustration and explanation and not limitation.
Example (b): as shown in fig. 1 and 3, the present invention provides a technical solution, a method for pushing a media material library in a commercial short video production process, and the method for pushing the media material library specifically includes the following steps:
A. selecting a corresponding release account;
B. carrying out asynchronous processing;
C. intelligent retry and analysis;
D. and recording the state of successful pushing.
As shown in fig. 2, based on the above technical solution, the commercial short video production process specifically includes the following steps:
a. deeply knowing the style of the product;
b. making a script according to the product information;
c. determining suitable actors and scenes;
d. carrying out artistic processing according to the requirement.
As shown in fig. 1 and 3, based on the above technical solution, in the pushing method step a, after a commercial short video is obtained into a film, the film-cutting pushing preferentially selects a corresponding release account of the user, transmits material information and release push account information to the release account of the user, performs data assembly processing by transmitting the material information and the release push account information to the release account of the user, and transmits the film-cutting data to the background in a one-key pushing manner based on an adapted interface (adapter: which is an interface that converts an interface of one class into an interface expected by a client, so that two classes that cannot work together due to interface mismatch can work together).
Based on the technical scheme, in the pushing method step B, after receiving the pushed information parameters, the background sends the information to the consumption end server through rabbitMq (which is a communication method of an application program to the application program) message middleware for asynchronous processing, and the consumption end server calls related media interface information to complete pushing according to the material related information;
the problem of timeliness of material information pushing under high concurrency conditions is solved through a distributed asynchronous message processing mode, meanwhile, a standard interface is provided for a user, and cross-platform unified operation service is achieved.
Based on the technical scheme, in the pushing method step C, after the message of the consumption end server is processed, the processing log information is recorded, the recorded processing log information is recorded in a processing log information base, meanwhile, offline timing scanning processing failure information is recorded, the problem of pushing failure of material information caused by inefficacy force such as network jitter, service abnormity and the like is solved by periodically performing feedback, and intelligent pushing retry and analysis service of the material information is provided for a user.
Based on the technical scheme, in the pushing method step D, after the pushing is successful, the platform can record the state information of the successful pushing, the user can conveniently track the progress in real time through the information record, and meanwhile, the user can conveniently and quickly know the information of the completion of the delivery, so that the service of unified management of the pushing result is provided for the user.
As shown in fig. 2, based on the above technical solution, in the manufacturing process a, when manufacturing a commercial short video delivery material, a short video producer needs to communicate with a client effectively, grasp a pain point of a user, understand a product, understand an audience target and a client type, and further understand a suitable manufacturing style of the product and a current topic about the product.
Based on the technical scheme, in the manufacturing process b, after communication work is well done and information is known, a script is manufactured by combining related information;
when making scripts, it is noted that the typical client's investment is higher in the first six seconds, and the interest decreases substantially after 22 seconds, so that the client is tempted to watch it in the first three seconds when making commercial short video feed material scripts.
Based on the above technical solution, in the manufacturing process c, when shooting commercial short video advertisement delivery material, attention is paid to the selection of actors, the actors most conforming to the advertisement style are selected in combination with the advertisement style and product information, and the costumes and makeup of the actors are confirmed, and in addition, attention is paid to the selection of a suitable scene suitable for the advertisement style, and a sense of substitution is given to viewers, for example, household products need to select a spacious and bright home, and places similar to teachers are selected as much as possible in the education industry.
Based on the technical scheme, in the manufacturing process d, when the short video advertisement release material is manufactured, the later link is also crucial, and the original material is roughly cut in combination with the script structure to perform artistic processing;
in addition, the transition special effect is well held so as to ensure that the short video is more complete and beautiful, a post-maker can make some subtitles, the application of the subtitles can increase the interest and the attraction of the short video, and meanwhile, the corresponding expression forms can be added according to the requirements.
Finally, it should be noted that: although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that changes may be made in the embodiments and/or equivalents thereof without departing from the spirit and scope of the invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A method for pushing a media material library in a commercial short video production process is characterized by comprising the following steps: the pushing method of the media material library specifically comprises the following steps:
A. selecting a corresponding release account;
B. carrying out asynchronous processing;
C. intelligent retry and analysis;
D. and recording the state of successful pushing.
2. The method of claim 1, wherein the method comprises: the commercial short video production process specifically comprises the following steps:
a. deeply knowing the style of the product;
b. making a script according to the product information;
c. determining suitable actors and scenes;
d. carrying out artistic processing according to the requirement.
3. The method of claim 1, wherein the method comprises: in the pushing method step A, after the commercial short video is obtained into a film, the film-cutting pushing can preferentially select a corresponding release account under the user, transmit material information and release push account information to the release account of the user, perform data assembly processing by transmitting the material information and the release push account information to the release account of the user, and transmit the material information and the release push account information to a background in a one-key pushing mode based on an adaptive interface (adapter).
4. The method of claim 3, wherein the method comprises: in the pushing method step B, after receiving the pushed information parameters, the background sends the information to the consumption end server through the rabbitMq message middleware for asynchronous processing, and the consumption end server calls related media interface information to complete pushing according to the material related information;
the problem of timeliness of material information pushing under high concurrency conditions is solved through a distributed asynchronous message processing mode, meanwhile, a standard interface is provided for a user, and cross-platform unified operation service is achieved.
5. The method of claim 4, wherein the method comprises: in the pushing method step C, after the message of the consumption end server is processed, processing log information is recorded, the recorded processing log information is recorded in a processing log information base, off-line timing scanning processing failure information is recorded, the problem of pushing failure of material information caused by inefficacy such as network jitter, service abnormity and the like is solved by regularly feeding back, and intelligent pushing retry and analysis service of the material information is provided for a user.
6. The method of claim 5, wherein the method comprises: in the step D of the pushing method, after the pushing is successful, the platform records the state information of the successful pushing, the user can conveniently track the progress in real time through the information record, and meanwhile, the user can conveniently and quickly know the information of the completion of the delivery, and the service of unified management of the pushing result is provided for the user.
7. The method of claim 2, wherein the method comprises: in the manufacturing process a, when manufacturing a commercial short video delivery material, a short video producer needs to communicate with a client effectively, grasp the pain of the user, understand the product, understand the target of the audience and the type of the client, and further understand the suitable manufacturing style of the product and the current topic of the product.
8. The method of claim 2, wherein the method comprises: in the manufacturing process b, after the communication work is well done and the information is known, a script is manufactured by combining the relevant information;
when making scripts, it is noted that the typical client's investment is higher in the first six seconds, and the interest decreases substantially after 22 seconds, so that the client is tempted to watch it in the first three seconds when making commercial short video feed material scripts.
9. The method of claim 2, wherein the method comprises: in the manufacturing process c, when shooting commercial short video advertisement delivery materials, attention is paid to the selection of actors, the actors most conforming to the advertisement style are selected by combining the advertisement style and the product information, the clothes and the makeup of the actors are confirmed, in addition, attention is paid to the selection of a proper scene suitable for the advertisement style, and the substitution feeling of audiences is given.
10. The method of claim 2, wherein the method comprises: in the manufacturing process d, when the short video advertisement release material is manufactured, the later link is also crucial, and the original material is roughly cut in combination with the script structure to perform artistic processing;
in addition, the transition special effect is well held so as to ensure that the short video is more complete and beautiful, a post-maker can make some subtitles, the application of the subtitles can increase the interest and the attraction of the short video, and meanwhile, the corresponding expression forms can be added according to the requirements.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115348459A (en) * | 2022-08-16 | 2022-11-15 | 支付宝(杭州)信息技术有限公司 | Short video processing method and device |
| CN117336539A (en) * | 2023-09-28 | 2024-01-02 | 北京风平智能科技有限公司 | Video script production method and system for short video IP (Internet protocol) construction |
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| CN110691026A (en) * | 2019-08-16 | 2020-01-14 | 深圳市普特斯科技有限公司 | Image-text video editing and publishing platform connected with two micro ends |
| CN111416764A (en) * | 2020-03-17 | 2020-07-14 | 北京掌心互联科技有限公司 | Video distribution processing method, control method, storage medium and electronic device |
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- 2021-06-18 CN CN202110677293.7A patent/CN113242445A/en active Pending
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| CN105868383A (en) * | 2016-04-11 | 2016-08-17 | 北京华网汇通技术服务有限公司 | Method and system for multi-channel information release |
| CN110691026A (en) * | 2019-08-16 | 2020-01-14 | 深圳市普特斯科技有限公司 | Image-text video editing and publishing platform connected with two micro ends |
| CN111416764A (en) * | 2020-03-17 | 2020-07-14 | 北京掌心互联科技有限公司 | Video distribution processing method, control method, storage medium and electronic device |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115348459A (en) * | 2022-08-16 | 2022-11-15 | 支付宝(杭州)信息技术有限公司 | Short video processing method and device |
| CN117336539A (en) * | 2023-09-28 | 2024-01-02 | 北京风平智能科技有限公司 | Video script production method and system for short video IP (Internet protocol) construction |
| CN117336539B (en) * | 2023-09-28 | 2024-05-14 | 北京风平智能科技有限公司 | Video script production method and system for short video IP (Internet protocol) construction |
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