KR20140139671A - Personalized digital signage management system using cloud computing - Google Patents

Personalized digital signage management system using cloud computing Download PDF

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Publication number
KR20140139671A
KR20140139671A KR1020130059742A KR20130059742A KR20140139671A KR 20140139671 A KR20140139671 A KR 20140139671A KR 1020130059742 A KR1020130059742 A KR 1020130059742A KR 20130059742 A KR20130059742 A KR 20130059742A KR 20140139671 A KR20140139671 A KR 20140139671A
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KR
South Korea
Prior art keywords
digital signage
content
editing
display terminal
contents
Prior art date
Application number
KR1020130059742A
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Korean (ko)
Inventor
백점석
류지창
Original Assignee
주식회사 레이월드
백점석
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Priority to KR1020130059742A priority Critical patent/KR20140139671A/en
Publication of KR20140139671A publication Critical patent/KR20140139671A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F15/00—Digital computers in general; Data processing equipment in general
    • G06F15/16—Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements

Abstract

The present invention relates to a digital signage management system, and more particularly, to a digital signage management system, in which a plurality of users, such as an advertiser, accesses a digital signage server and a database server using software provided in a SaaS manner on a cloud- And more particularly, to a personalized digital signage management system using cloud computing that enables a user to personalize or personalize a digital signage system by allowing editing and scheduling of contents.

Figure P1020130059742

Description

[0001] PERSONALIZED DIGITAL SIGNAGE MANAGEMENT SYSTEM USING CLOUD COMPUTING [0002]

The present invention relates to a digital signage management system, and more particularly, to a digital signage management system, in which a plurality of users, such as an advertiser, accesses a digital signage server and a database server using software provided in a SaaS manner on a cloud- And more particularly, to a personalized digital signage management system using cloud computing that enables a user to personalize or personalize a digital signage system by allowing editing and scheduling of contents.

In general, digital signage refers to a medium that transmits information to a display device installed in a place other than the home, such as outside, in front of a store, or in a transportation facility. In a broader sense, an electronic POP advertisement in front of a store using a small- It refers to the whole market including large outdoor vision using LED (Light Emitting Diode), and it is used as a part excluding the market of electronic POP and large vision in wide market by consultation.

Accordingly, current digital signage is often defined as an evolved form of digital display that conveys a variety of information and advertising messages and contents in public and commercial spaces via display means such as LCDs, LEDs, Plasma, and CRT .

Such digital signage is capable of providing a variety of multimedia contents such as images and moving pictures through various kinds of display terminals installed in various regions and has a new media feature that facilitates the provision of interactive contents and easy change of messages, It is possible to provide customized advertisement for target customers according to the place where the terminal is installed and time, and the effectiveness of the advertisement effect can be measured and analyzed in real time.

In order to reproduce contents such as advertisements using such a digital signage, a content to be reproduced is produced first on a plurality of display terminals, and a schedule for reproducing the contents on each display terminal is set, It is necessary to store the content to be reproduced on each display terminal according to the schedule set in the large capacity database server.

Accordingly, in the conventional digital signage, it is possible to select and change the display terminal and adjust the reproduction schedule of contents only through a small number of management companies that manage a large-capacity database server, And editing and adjustment of the contents can be made only through the corresponding management companies.

This is because not only management authority for each display terminal is concentrated on the management company but also a management program for adjusting the reproduction schedule of the contents or an editing program for editing and adjusting the interface displayed on the display terminal or the content itself, This is because it costs too much to purchase and manipulate, and it is not easy to manipulate.

In this way, a digital signage system that attempts to open the reproduction of multimedia contents in order to achieve the efficiency of providing optimized interactive contents and optimized targeted advertisement by using display terminals distributed in various regions, There has been a problem that the operation is forced to be closed as in the conventional general advertisement.

Therefore, a new type of digital signage operation, in which the reproduction schedule of the content, the editing of the content itself, or the editing or adjustment of the interface displayed on the display terminal can be appropriately performed for each advertiser, There is a growing demand for systems.

Korean Patent Publication No. 10-0987653

A problem to be solved by the present invention is that a plurality of users such as an advertiser can access the digital signage server and the database server by using software provided in the SaaS system under the cloud computing basis to edit and schedule contents To provide a personalized digital signage operating system using cloud computing that enables a user to personalize or operate a digital signage system.

A personalized digital signage management system using cloud computing for solving the above-

A client terminal for uploading a content to be displayed on a communication network using a digital signage or a control command for editing and schedule adjustment on a communication network by receiving an editing tool of content displayed on each display terminal by a SaaS system; And an editing tool for content editing and schedule adjustment is provided to the client terminal connected on the communication network in a SaaS system. The client terminal receives and stores the editing information and the adjusted schedule information transmitted from the client terminal, A digital signage server for transmitting contents to a plurality of display terminals through a communication network; A database server for receiving and storing contents transmitted from the client terminal and for personalizing and storing a reproduction schedule to be reproduced in a plurality of display terminals according to editing information of content transmitted from the digital signage server and adjusted schedule information; And a display terminal distributedly installed on a large area and receiving and reproducing contents transmitted from the digital signage server.

At this time,

An editing tool activating unit for receiving an editing tool capable of editing and scheduling contents from the digital signage server on a communication network and activating the editing tool in a SaaS manner; And an editing tool activated by the SaaS method in the editing tool activating unit, the user can directly edit the content, select the display terminal for reproducing the content, adjust the reproduction schedule in each display terminal, And a personalization information input unit for receiving the personalization information for personalization and transmitting the personalization information to the digital signage server.

The digital signage server may further include:

A core unit having a plurality of modules for overall control and management of digital signage; A presentation unit having a plurality of tools for editing and playing back content to be played on the display terminal; A SaaS management unit which forms a communication path with the client terminal connected over a communication network and provides an editing tool for editing and schedule adjustment of contents through a communication path in a SaaS manner; And a content sending unit for forming a communication path with a display terminal of a large area through a communication network and extracting contents to be reproduced from the database server and transmitting the contents to each display terminal.

The database server may further include:

A content storage unit for receiving and storing content to be played back on each display terminal; And a personalization information storage unit for receiving the personalization information of the user received from the digital signage server and storing the personalization information for each user or each display terminal.

The present invention can access the digital signage server and the database server by using the software delivered in the SaaS system under the cloud computing, and edit and schedule the content, thereby enabling to customize the digital signage system at low cost There is an effect.

In addition, the present invention enables editing and schedule adjustment of contents to be played back in a digital signage system in a web-based environment, thereby greatly reducing the initial construction cost and the infrastructure installation cost for using the digital signage system The use of the digital signage system can be further activated.

1 is a system diagram of a personalized digital signage operating system using cloud computing according to the present invention.
BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to a digital signage server.
3 is a block diagram of a personalized digital signage management system using cloud computing according to the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

FIG. 1 is a system diagram of a personalized digital signage management system using cloud computing according to the present invention, FIG. 2 is a diagram illustrating a system configuration in which functions implemented in a digital signage server are expressed in the form of modules according to the present invention, 3 is a block diagram of a personalized digital signage management system using cloud computing according to the present invention.

1 to 3, the personalized digital signage management system using cloud computing according to the present invention can be realized by uploading contents to be displayed using digital signage on a communication network or editing A client terminal 100 that receives a tool in SaaS mode and inputs a control command for editing and schedule adjustment on a communication network, and an editing tool for editing content and schedule adjustment to the client terminal connected on the communication network by SaaS A digital signage server 200 for receiving and storing edited information and adjusted schedule information of contents transmitted from the client terminal and transmitting contents to a plurality of display terminals distributed over the network through a communication network, The content to be transmitted A database server 300 for personalizing and storing a playback schedule to be played on a plurality of display terminals according to editing information of content transmitted from the digital signage server and adjusted schedule information, And a display terminal 400 for receiving and reproducing contents transmitted from the digital signage server.

The client terminal 100 may be a terminal such as a personal computer or a notebook computer equipped with communication means for establishing a communication path for connecting and receiving data to the digital signage server or the database server on a communication network such as the Internet, .

The client terminal 100 includes an editing tool activating unit 110 for receiving an editing tool capable of editing contents and schedules from the digital signage server on a communication network and activating the editing tool in SaaS mode, A personalization information input unit for inputting personalization information for selecting a display terminal for editing a content or reproducing a content by the editing tool activated by the user and for adjusting a reproduction schedule in each display terminal and transmitting the personalization information to the digital signage server, (120).

At this time, the editing tool activating unit 110 is provided on the basis of a cloud computing service of SaaS (Software as a Service) method from the digital signage server 200 on a communication network such as the Internet, It is not necessary for each user to separately purchase an editing tool for editing content, selecting a display terminal, or adjusting a schedule of contents to be reproduced on each display terminal, thereby establishing a digital signage operating system It is possible to remarkably reduce the initial cost for the operation. In this case, it is also possible to change the arrangement structure displayed when the content is reproduced according to the size or the outline of each display terminal by using the editing tool.

In addition, the personalization information inputting unit 120 may use the editing tool provided by the editing tool activating unit 110 in a SaaS manner to allow each user to edit information of a content, selection information of a display terminal, An input interface for allowing the user to input personalization information for personalizing the content displayed on the digital terminal such that each content is reproduced on the display terminal so that the content can be displayed in a desired form, .

In this manner, the information inputted by operating the input interface displayed on the client terminal 100 of each user is transmitted to the digital signage server 200 and the database server 300 through the communication network, and is stored in the personalization information of each user .

The user editing the content or adjusting the schedule of the display terminal by receiving the editing tool required by the SaaS system on the communication network can be an advertiser who wants to display contents such as advertisements on each display terminal, Or may be a user for schedule adjustment that is played back on the display terminal of ownership. It may also be a separate content creator who is commissioned by the advertiser.

The client terminal connected to the digital signage server on the communication network may be a general user such as an advertiser as described above. However, as shown in FIG. 2, the client terminal connected to the digital signage server may be a general manager And a terminal of the intermediate manager. As a result, all administrators or intermediate administrators can remotely control the digital signage operating system using the network from all over the world.

The digital signage server 200 includes a core 210 having a plurality of modules for overall control and management of a digital signage, and a plurality of tools for editing and playing back content to be played on the display terminal A SaaS management unit 230 for providing an editing tool for editing and schedule adjustment of content through a communication path in a SaaS manner forming a communication path with the client terminal connected on a communication network, And a content sending unit 240 for forming a communication path with a display terminal of a large area and extracting the content to be reproduced from the database server and transmitting the extracted content to each display terminal.

At this time, the core 210 includes modules such as user management, remote control, scheduling, statistical analysis, etc., in which an entire administrator or an intermediate manager accesses through the communication network from outside to control the overall management of the operating system. . 2, the core unit 210 includes various management modules such as XML Parse, group management, power control, content analysis, network, layout, data I / O, .

The presentation 220 may be composed of content objects such as Movie, Flash, Rss, Text, and Image. As shown in FIG. 2, the presentation unit 220 may include various tools for editing and playing back contents such as Multi, Webbrowser, Sound, Stream Movie, PowerPoint, and Media Sync. .

In addition, the SaaS management unit 230 is configured to provide various tools provided in the presentation unit 220 to the client terminal 100 via a communication path in a SaaS manner. At this time, the SaaS management unit 230 need not be configured to supply all the tools to the client terminal, but may be configured to provide only a specific tool that can be partially edited according to a request from the client terminal, or to provide only some functions of a specific tool .

As described above, the SaaS management unit 230 can provide the tools needed by the SaaS management unit 230 for editing or scheduling adjustment. Therefore, the user does not have to build all the tools and the network, And can be activated.

The content transmitting unit 240 extracts and transmits the content stored in the database server 300 after being connected to each of the display terminals 400 on the communication network in accordance with a predetermined schedule so that the content is reproduced on each display terminal 400 .

At this time, the content transmitting unit 240 may simply transmit the content extracted from the database server 300 to the display terminal 400, and each receiving display terminal may reproduce the received content by a self- In addition, the extracted contents may be reproduced in the digital signage server and then transmitted to the respective display terminals 400 in a reproduced form to be displayed in a streaming manner.

It is needless to say that the display terminal 400 must be distributed over the whole area and be provided with communication means capable of receiving contents transmitted from the digital signage server 200 or the database server 300.

As described above, the content transmitted from the content transmitting unit 240 displays U-Health, exchange rate / interest rate, IPTV, Display, ERP, etc. in accordance with a schedule set on each display terminal 400 as an external device.

As shown in FIG. 2, the digital signage server 200 may include a Zigbee, an RS-232, an RS-485, a USB, a Device, and so on for communication with the client terminal 100 and the display terminal 400. [ Control, sensor, bluetooth, network, and the like.

The database server 300 includes a content storage unit 310 for receiving and storing contents to be reproduced in each display terminal, and a server 300 for receiving the personalization information of the user received from the digital signage server, And a personalization information storage unit 320 for storing the personalization information.

The content storage unit 310 includes a database for storing contents such as images, images, graphics, documents, and the like to be played back on the display terminal. The contents transmitter unit 240 included in the digital signage server And is transmitted to each display terminal 400 after being extracted according to the schedule of the display terminal.

In addition, the personalization information storage unit 320 receives the edit information, the display terminal selection information, or the schedule information of the display terminal, which the user operates by operating the client terminal 100, from the digital signage server 200, . The personalization information stored in the personalization information storage unit 320 is activated in conjunction with the schedule information extracted by the content transmission unit 240 included in the digital signage server, To be displayed.

As described above, the digital signage server and the database server are provided to the client terminals of each user in the form of cloud computing, so that the user can access the various types of tools and networks, The contents reproduced on the display terminal can be displayed in a personalized form using the tool.

In addition, since the digital signage system is operated using the tool provided by the SaaS method, it is possible to improve the scalability and portability of the newly added contents or display terminal, and the platform can be independently constructed in various environments Cost, maintenance, and the like can be significantly reduced.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the scope of the present invention.

100 - client terminal 110 - editing tool activation unit
120 - personalization information input unit 200 - digital signage server
210 - Core part 220 - Presentation part
230 - SaaS management unit 240 - Content transmission unit
300 - Database server 310 - Content storage unit
320 - personalization information storage unit 400 - display terminal

Claims (4)

In a digital signage operating system,
A client terminal for uploading a content to be displayed on a communication network using a digital signage or a control command for editing and schedule adjustment on a communication network by receiving an editing tool of content displayed on each display terminal by a SaaS system;
And an editing tool for content editing and schedule adjustment is provided to the client terminal connected on the communication network in a SaaS system. The client terminal receives and stores the editing information and the adjusted schedule information transmitted from the client terminal, A digital signage server for transmitting contents to a plurality of display terminals through a communication network;
A database server for receiving and storing contents transmitted from the client terminal and for personalizing and storing a reproduction schedule to be reproduced in a plurality of display terminals according to editing information of content transmitted from the digital signage server and adjusted schedule information; And
And a display terminal that is distributed over the network and receives and reproduces contents transmitted from the digital signage server. The method according to claim 1,
Wherein the client terminal comprises:
An editing tool activating unit for receiving an editing tool capable of editing and scheduling contents from the digital signage server on a communication network and activating the editing tool in a SaaS manner; And
The editing tool activating unit activates the editing tool activated by the SaaS method to directly edit the content or select the display terminal for reproducing the content and adjust the reproduction schedule in each display terminal, And a personalization information input unit for receiving the personalization information and transmitting the personalization information to the digital signage server. 3. The method of claim 2,
The digital signage server comprises:
A core unit having a plurality of modules for overall control and management of digital signage;
A presentation unit having a plurality of tools for editing and playing back content to be played on the display terminal;
A SaaS management unit which forms a communication path with the client terminal connected over a communication network and provides an editing tool for editing and schedule adjustment of contents through a communication path in a SaaS manner; And
And a content sending unit for forming a communication path with a display terminal of a large area through a communication network and extracting contents to be reproduced from the database server and transmitting the contents to each display terminal. Operating system. The method of claim 3,
The database server,
A content storage unit for receiving and storing content to be played back on each display terminal; And
And a personalization information storage unit for receiving the personalization information of the user received from the digital signage server and storing the personalization information for each user or each display terminal.
KR1020130059742A 2013-05-27 2013-05-27 Personalized digital signage management system using cloud computing KR20140139671A (en)

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2016175348A1 (en) * 2015-04-28 2016-11-03 김남균 Display space provision system
KR101893466B1 (en) 2017-02-27 2018-08-31 스마트쿱(주) Small store contents management system for digital signage advertising based cloud
KR102523043B1 (en) * 2022-05-18 2023-04-18 주식회사 빛가람시스템 Method, device and system for remotely controlling content of a cloud-based video output device
KR102564521B1 (en) * 2022-06-15 2023-08-08 (주) 알트소프트 Service system for providing emotional art for signage

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2016175348A1 (en) * 2015-04-28 2016-11-03 김남균 Display space provision system
KR101893466B1 (en) 2017-02-27 2018-08-31 스마트쿱(주) Small store contents management system for digital signage advertising based cloud
KR102523043B1 (en) * 2022-05-18 2023-04-18 주식회사 빛가람시스템 Method, device and system for remotely controlling content of a cloud-based video output device
WO2023224167A1 (en) * 2022-05-18 2023-11-23 주식회사 빛가람시스템 Method, device, and system for remotely controlling content of cloud-based image output device
KR102564521B1 (en) * 2022-06-15 2023-08-08 (주) 알트소프트 Service system for providing emotional art for signage
WO2023243839A1 (en) * 2022-06-15 2023-12-21 (주) 알트소프트 Emotional art service provision system for signage

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