CN113242282A - Continuous information pushing method and device for target crowd and electronic equipment - Google Patents
Continuous information pushing method and device for target crowd and electronic equipment Download PDFInfo
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- CN113242282A CN113242282A CN202110457740.8A CN202110457740A CN113242282A CN 113242282 A CN113242282 A CN 113242282A CN 202110457740 A CN202110457740 A CN 202110457740A CN 113242282 A CN113242282 A CN 113242282A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/10—Protocols in which an application is distributed across nodes in the network
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention relates to the technical field of computers, in particular to a method and a device for pushing continuous information of target people and electronic equipment, wherein the method comprises the following steps: acquiring a target crowd, and configuring a multi-push strategy for guiding the target crowd to complete a business task for the target crowd, wherein the multi-push strategy at least comprises a first push strategy and a second push strategy; executing the first push policy; and acquiring the service task execution result information, when the service task execution result information shows that the service task is not completed, screening the target group according to a preset condition, replacing a push strategy, and executing a second push strategy on the screened target group. The invention configures a continuous pushing strategy for the appointed user, does not need to repeatedly screen the crowd and then arrange the pushing strategy, saves cluster calculation and storage resources, can avoid errors caused by manual operation, and more intuitively observes the effect of the pushing strategy.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a novel consultation method, a novel consultation device and electronic equipment.
Background
In the operation process, strategies such as sending coupons, short messages and the like are often arranged for users, then when the user coupons are due, short messages or telephone strategies are arranged to remind the user that the coupons are due, and if the user does not purchase other strategies after reminding, such as increasing the preferential amount and the like, the user purchases the coupons until the user purchases the coupons. The prior art solution requires separate deployment of multiple strategies, one for each crowd, and elimination of those who have used coupons among the crowd when the second strategy is deployed. The operation cost is high, and the policies are independent from each other, so that the situation that the first policy fails to be executed and the second policy succeeds to be executed may occur.
Disclosure of Invention
The invention provides a continuous information pushing method and device for a target crowd and electronic equipment, which are used for configuring a continuous pushing strategy for a specified user, the pushing strategy is not required to be arranged after the crowd is repeatedly screened, errors caused by manual operation can be avoided, and the pushing strategy effect can be observed more visually. .
The embodiment of the specification provides a continuous information pushing method for a target crowd, which comprises the following steps:
acquiring a target crowd, and configuring a multi-push strategy for guiding the target crowd to complete a business task for the target crowd, wherein the multi-push strategy at least comprises a first push strategy and a second push strategy;
executing the first push policy;
and acquiring the service task execution result information, when the service task execution result information shows that the service task is not completed, screening the target group according to a preset condition, replacing a push strategy, and executing a second push strategy on the screened target group.
Preferably, the method further comprises the following steps:
and when the business task execution result information shows that the business task is completed, stopping executing the push strategy.
Preferably, the acquiring the target population includes:
and obtaining the target population by uploading target user information or screening the target user information through a user tag.
Preferably, the configuring the target group with a multi-push strategy for guiding the target group to complete a business task includes:
configuring, by a configuration interface, a multi-push policy for guiding the target group to complete a business task for the target group, the push policy comprising: the method comprises the steps of pushing strategy execution time, pushing strategy reaching modes and pushing strategy reaching contents.
Preferably, the executing the first push policy includes:
sorting the multiple pushing strategies according to preset rules, wherein the preset rules comprise discount degrees of coupons and/or pushing cost proportions;
and executing the first push strategy on the target crowd according to the sequence of the multiple push strategies.
Preferably, the screening the target population according to the preset condition and performing the push strategy replacement includes:
querying the crowd completing the business task in the target crowd through an information query interface;
filtering out the crowd completing the business task from the target crowd;
and replacing the first pushing strategy according to the sequence of the multiple pushing strategies.
Preferably, the multiple push policies include multiple continuous push policies created at a time and/or continuous push policies created subsequently.
The embodiment of the present specification further provides a continuous information pushing apparatus for a target group, which is characterized by comprising:
the target crowd acquisition module is used for acquiring a target crowd and configuring a multi-pushing strategy for guiding the target crowd to complete a business task for the target crowd, wherein the multi-pushing strategy at least comprises a first pushing strategy and a second pushing strategy;
the push strategy execution module executes the first push strategy;
and the target group screening module is used for acquiring the service task execution result information, screening the target group according to a preset condition and replacing a pushing strategy when the service task execution result information shows that the service task is not completed, and executing a second pushing strategy on the screened target group.
An electronic device, wherein the electronic device comprises:
a processor and a memory storing computer executable instructions that, when executed, cause the processor to perform the method of any of the above.
A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of the above.
The beneficial effects are that:
the invention configures a continuous pushing strategy for the appointed user, does not need to repeatedly screen the crowd and then arrange the pushing strategy, saves cluster calculation and storage resources, can avoid errors caused by manual operation, and more intuitively observes the effect of the pushing strategy.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
FIG. 1 is a schematic diagram illustrating a novel consulting method provided by an embodiment of the present disclosure;
fig. 2 is a schematic structural diagram of a novel advisory facility provided by an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure;
fig. 4 is a schematic diagram of a computer-readable medium provided in an embodiment of the present specification.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. The exemplary embodiments, however, may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. The same reference numerals denote the same or similar elements, components, or parts in the drawings, and thus their repetitive description will be omitted.
Features, structures, characteristics or other details described in a particular embodiment do not preclude the fact that the features, structures, characteristics or other details may be combined in a suitable manner in one or more other embodiments in accordance with the technical idea of the invention.
In describing particular embodiments, the present invention has been described with reference to features, structures, characteristics or other details that are within the purview of one skilled in the art to provide a thorough understanding of the embodiments. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific features, structures, characteristics, or other details.
The diagrams depicted in the figures are exemplary only, and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order depicted. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The term "and/or" and/or "includes all combinations of any one or more of the associated listed items.
Referring to fig. 1, a schematic diagram of a continuous information pushing method for a target group provided by an embodiment of the present specification includes:
s101: acquiring a target crowd, and configuring a multi-push strategy for guiding the target crowd to complete a business task for the target crowd, wherein the multi-push strategy at least comprises a first push strategy and a second push strategy;
in a preferred embodiment of the present invention, a list based on user IDs is generated by uploading target user information or screening target user information through user tags, where the list includes target groups of push policies.
S102: executing the first push policy;
in a preferred embodiment of the present invention, the multiple push policies are sorted according to a preset rule, where the preset rule includes but is not limited to a discount degree of the coupon and/or a push cost ratio, then the sorting of the multiple push policies is obtained, and then the first push policy is pushed to the target group according to the sorting of the multiple push policies, where the first push policy is the first push policy.
S103: and acquiring the service task execution result information, when the service task execution result information shows that the service task is not completed, screening the target group according to a preset condition, replacing a push strategy, and executing a second push strategy on the screened target group.
In a preferred embodiment of the present invention, after executing the first push strategy, the actual feedback of the user is obtained, so as to generate the service task execution result information, then whether to continue executing the push strategy is judged according to the service task execution result information, when the target group does not finish the service task, the group completing the task corresponding to the first push strategy in the target group is filtered, and the second push strategy is executed for the group not completing the task corresponding to the first push strategy, the filtering and execution of the group after executing the push strategy each time are repeated, until after executing a certain push strategy, the service task execution result information displays that the service task is completed, and the push strategy execution is stopped. The business task execution result information comprises business task completion states corresponding to the target crowd.
Further, still include:
and when the business task execution result information shows that the business task is completed, stopping executing the push strategy.
In a preferred embodiment of the present invention, if the service task execution result information shows that the service task is completed, the execution of the new push policy is stopped, and the push policy for the target group is terminated.
Further, the acquiring the target population includes:
and obtaining the target population by uploading target user information or screening the target user information through a user tag.
In a preferred embodiment of the present invention, the background executive can screen out the target user information through the personal information uploaded by the user or through the user tag, and generate a list based on the user ID, where the list includes the target group of the push policy.
Further, the configuring the target group with a multi-push strategy for guiding the target group to complete a business task includes:
configuring, by a configuration interface, a multi-push policy for guiding the target group to complete a business task for the target group, the push policy comprising: the method comprises the steps of pushing strategy execution time, pushing strategy reaching modes and pushing strategy reaching contents.
In a preferred embodiment of the present invention, a configuration page is used to configure a multiple push policy for guiding a target group to complete a business task, wherein the business task is a task target configured by a configuration staff, and only when the target group completes the business task and reaches the task target, the execution of a new push policy is terminated. The push strategy includes, but is not limited to, a push strategy execution time, a push strategy reach mode, and a push strategy reach content, and the push strategy reach content should be adapted to the target group of people to facilitate the completion of the business task.
Further, the executing the first push policy includes:
sorting the multiple pushing strategies according to preset rules, wherein the preset rules comprise discount degrees of coupons and/or pushing cost proportions;
and executing the first push strategy on the target crowd according to the sequence of the multiple push strategies.
In a preferred embodiment of the present invention, the multiple push policies are sorted according to discount degrees of coupons and/or specific gravity of push cost, and then the first push policy is pushed to the target group according to the sorting of the multiple push policies, where the first push policy is the first push policy.
Further, the screening the target population according to the preset conditions and replacing the pushing strategy comprises:
querying the crowd completing the business task in the target crowd through an information query interface;
filtering out the crowd completing the business task from the target crowd;
and replacing the first pushing strategy according to the sequence of the multiple pushing strategies.
In a preferred embodiment of the present invention, after a first push strategy is executed, actual feedback of a user is obtained, so as to generate business task execution result information, before a next push strategy is executed, a system queries people who complete a business task in a target group through an information query interface, then judges whether to continue executing the push strategy according to the business task execution result information, when the target group does not complete the business task, the people who complete a task corresponding to the first push strategy in the target group are filtered, a second push strategy is executed for the people who do not complete the task corresponding to the first push strategy, filtering and executing other push strategies are repeated for the people who execute each push strategy until after a certain push strategy is executed, the business task execution result information shows that the business task is completed, and the push strategy execution is stopped.
Further, the multiple push policies include multiple continuous push policies created at once and/or continuous push policies created subsequently.
In a preferred embodiment of the present invention, the multiple push policies may be multiple pre-created continuous push policies, or may be continuous push policies that are created continuously after the execution of multiple push policies still does not complete the service task.
In the preferred embodiment of the present invention, for example: the users who are registered for the whole year and have purchased products during the october period can enjoy the five-fold preferential promotion activities. In the same day of October, sending a short message prompt to all old users, namely, returning old users, and registering that any product purchased in eleven days of the users all year round shares five-fold discount benefits, wherein in order to expand sales volume, the old users have 1000 people but actually purchase 200 products from No. one to No. six, and in order to promote sales volume, 800 people who do not purchase the product are promoted, and at the moment, a strategy is continuously arranged to call the rest 800 people for prompting when the number of the 800 people is seven: the old user purchases five-fold benefits in eleven days.
In the aspect of push strategy configuration, firstly, a strategy task target is set to be that a user purchases any product, 1000 old users are selected, then a first push strategy is configured, a push strategy is selected to execute october day, a touch mode short message is configured, a second push strategy is configured, a push strategy is selected to execute october day, a touch mode telephone is configured, and people who finish the strategy task target can be automatically filtered when the second push strategy is executed.
Fig. 2 is a schematic structural diagram of a continuous information pushing apparatus for a target group according to an embodiment of the present disclosure, including:
a target group obtaining module 201, configured to obtain a target group, and configure a multi-push policy for guiding the target group to complete a business task for the target group, where the multi-push policy at least includes a first push policy and a second push policy;
in a preferred embodiment of the present invention, a list based on user IDs is generated by uploading target user information or screening target user information through user tags, where the list includes target groups of push policies.
A push policy execution module 202, configured to execute the first push policy;
in a preferred embodiment of the present invention, the multiple push policies are sorted according to a preset rule, where the preset rule includes but is not limited to a discount degree of the coupon and/or a push cost ratio, then the sorting of the multiple push policies is obtained, and then the first push policy is pushed to the target group according to the sorting of the multiple push policies, where the first push policy is the first push policy.
The target group screening module 203 acquires the service task execution result information, screens the target group according to a preset condition and performs pushing strategy replacement when the service task execution result information shows that the service task is not completed, and executes a second pushing strategy on the screened target group.
In a preferred embodiment of the present invention, after executing the first push strategy, the actual feedback of the user is obtained, so as to generate the service task execution result information, then whether to continue executing the push strategy is judged according to the service task execution result information, when the target group does not finish the service task, the group completing the task corresponding to the first push strategy in the target group is filtered, and the second push strategy is executed for the group not completing the task corresponding to the first push strategy, the filtering and execution of the group after executing the push strategy each time are repeated, until after executing a certain push strategy, the service task execution result information displays that the service task is completed, and the push strategy execution is stopped.
The invention configures a continuous pushing strategy for the appointed user, does not need to repeatedly screen the crowd and then arrange the pushing strategy, saves cluster calculation and storage resources, can avoid errors caused by manual operation, and more intuitively observes the effect of the pushing strategy.
Based on the same inventive concept, the embodiment of the specification further provides the electronic equipment.
In the following, embodiments of the electronic device of the present invention are described, which may be regarded as specific physical implementations for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.
Fig. 3 is a schematic structural diagram of an electronic device provided in an embodiment of the present specification. An electronic device 300 according to this embodiment of the invention is described below with reference to fig. 3. The electronic device 300 shown in fig. 3 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 3, electronic device 300 is embodied in the form of a general purpose computing device. The components of electronic device 300 may include, but are not limited to: at least one processing unit 310, at least one memory unit 320, a bus 330 connecting different device components (including the memory unit 320 and the processing unit 310), a display unit 340, and the like.
Wherein the storage unit stores program code executable by the processing unit 310 to cause the processing unit 310 to perform the steps according to various exemplary embodiments of the present invention described in the above-mentioned processing method section of the present specification. For example, the processing unit 310 may perform the steps as shown in fig. 1.
The storage unit 320 may include readable media in the form of volatile storage units, such as a random access memory unit (RAM)3201 and/or a cache storage unit 3202, and may further include a read only memory unit (ROM) 3203.
The storage unit 320 may also include a program/utility 3204 having a set (at least one) of program modules 3205, such program modules 3205 including, but not limited to: an operating device, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 300 may also communicate with one or more external devices 400 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 300, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 300 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 350. Also, the electronic device 300 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via the network adapter 360. Network adapter 360 may communicate with other modules of electronic device 300 via bus 330. It should be appreciated that although not shown in FIG. 3, other hardware and/or software modules may be used in conjunction with electronic device 300, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID devices, tape drives, and data backup storage devices, to name a few.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention. The computer program, when executed by a data processing apparatus, enables the computer readable medium to implement the above-described method of the invention, namely: such as the method shown in fig. 1.
Fig. 4 is a schematic diagram of a computer-readable medium provided in an embodiment of the present disclosure.
A computer program implementing the method shown in fig. 1 may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. The readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor device, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution apparatus, device, or apparatus. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in embodiments in accordance with the invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP). The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
While the foregoing embodiments have described the objects, aspects and advantages of the present invention in further detail, it should be understood that the present invention is not inherently related to any particular computer, virtual machine or electronic device, and various general-purpose machines may be used to implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments.
The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. A method for continuous information push for a target group of people, comprising:
acquiring a target crowd, and configuring a multi-push strategy for guiding the target crowd to complete a business task for the target crowd, wherein the multi-push strategy at least comprises a first push strategy and a second push strategy;
executing the first pushing strategy to obtain the service task execution result information;
and when the business task execution result information shows that the business task is not completed, screening the target population according to a preset condition, replacing a pushing strategy, and executing a second pushing strategy on the screened target population.
2. The method of claim 1, further comprising:
and when the business task execution result information shows that the business task is completed, stopping executing the push strategy.
3. The method for pushing continuous information for target people as claimed in any one of claims 1-2, wherein said obtaining target people comprises:
and obtaining the target population by uploading target user information or screening the target user information through a user tag.
4. A continuous information push method for target people as claimed in any one of claims 1 to 3, wherein said configuring multiple push strategies for guiding said target people to complete business tasks comprises:
configuring, by a configuration interface, a multi-push policy for guiding the target group to complete a business task for the target group, the push policy comprising: the method comprises the steps of pushing strategy execution time, pushing strategy reaching modes and pushing strategy reaching contents.
5. A continuous information push method for target groups of people according to any of claims 1-4, characterized in that said performing of said first push strategy comprises:
sorting the multiple pushing strategies according to preset rules, wherein the preset rules comprise discount degrees of coupons and/or pushing cost proportions;
and executing the first push strategy on the target crowd according to the sequence of the multiple push strategies.
6. The method for pushing continuous information of target people according to any one of claims 1 to 5, wherein the screening and pushing strategy replacement of the target people according to preset conditions comprises:
querying the crowd completing the business task in the target crowd through an information query interface;
filtering out the crowd completing the business task from the target crowd;
and replacing the first pushing strategy according to the sequence of the multiple pushing strategies.
7. A continuous information push method for a target group of people according to any of claims 1-6, characterized in that said multiple push policies comprise a plurality of continuous push policies created at once and/or a subsequently created continuous push policy.
8. A continuous information push apparatus for a target group of people, comprising:
the target crowd acquisition module is used for acquiring a target crowd and configuring a multi-pushing strategy for guiding the target crowd to complete a business task for the target crowd, wherein the multi-pushing strategy at least comprises a first pushing strategy and a second pushing strategy;
the push strategy execution module executes the first push strategy;
and the target group screening module is used for acquiring the service task execution result information, screening the target group according to a preset condition and replacing a pushing strategy when the service task execution result information shows that the service task is not completed, and executing a second pushing strategy on the screened target group.
9. An electronic device, wherein the electronic device comprises:
a processor and a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 1-7.
10. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-7.
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| CN110688579A (en) * | 2019-10-08 | 2020-01-14 | 北京星选科技有限公司 | Object pushing method and device, electronic equipment and storage medium |
| CN111814062A (en) * | 2020-09-10 | 2020-10-23 | 平安国际智慧城市科技股份有限公司 | Information pushing method and device, server and storage medium |
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