CN111199420A - User invitation method and device and electronic equipment - Google Patents
User invitation method and device and electronic equipment Download PDFInfo
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
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Abstract
The application provides a user invitation method, which comprises the steps of selecting a target user by constructing a screening model, selectively and directionally displaying a first activity page with an invitation activity and an invitation icon, responding to the triggering of the invitation icon by a user, generating invitation information for requesting to access a second activity page, and directionally issuing the invitation information to the selected invitation user through an invitation channel appointed by the target user, so that the efficiency of inviting the user is improved.
Description
Technical Field
The present application relates to the field of internet, and in particular, to a user invitation method, apparatus and electronic device.
Background
Generally, service providers can be promoted through various approaches, so that potential users can be exposed to the application programs and activities, and the purposes of inviting the users and promoting the users to participate are achieved.
At present, conventional methods for inviting a user include that an icon for embedding a page request is displayed to the user through a channel, and after browsing the icon, the user can request to access a corresponding download page or activity page, or display promoted applications, activities, and the like through resource bits in application programs of other service parties to invite the user.
However, this approach is inefficient and an efficient user invitation method is needed.
Disclosure of Invention
The embodiment of the specification provides a user invitation method, a user invitation device and electronic equipment, which are used for solving the problem of low efficiency of the user invitation method in the prior art.
The application provides a user invitation method, which comprises the following steps:
selecting a target user by constructing a screening model;
displaying a first activity page to the target user, wherein the first activity page comprises an invitation activity and an invitation icon corresponding to the invitation activity;
responding to the invitation icon triggered by the user, and generating invitation information, wherein the invitation information comprises page request information attached with the target user information, and the page request information points to a second activity interface;
and establishing connection with an invitation channel appointed by the target user, and issuing the invitation information to the invitation user selected by the target user through the invitation channel.
Optionally, the selecting the target user by constructing the screening model includes:
acquiring attribute information and behavior information of a user;
constructing a screening model by using the attribute information and the behavior information;
screening target users of the first activity by using the screening model;
the displaying a first activity page to the target user includes:
a first activity page is presented to the target user with an invitation activity, an invitation icon, and reward cue information.
Optionally, the presenting a first activity page to the target user includes:
and responding to the request of the target user, sending data of a first activity page to the terminal, and enabling the terminal to display the first activity page to the target user.
Optionally, the method further comprises:
and pushing the touch information carrying the reward prompt information and the link of the first activity page to the terminal of the target user.
Optionally, the invitation information is further accompanied with invitation user information selected by the target user;
the establishing connection with the invitation channel appointed by the target user, and issuing the invitation information to the invitation user selected by the target user through the invitation channel, further comprises:
receiving an appointed invitation channel and a selected invitation user in the sharing operation of the user, and recording the invitation relation among the invitation user, the target user and the page request information;
and configuring reward values for the inviting user and the target user according to the recorded inviting relationship.
Optionally, the method further comprises:
and responding to a request sent by the inviting user based on the page request information, returning a reward value and data of a second activity page to the terminal of the inviting user, and enabling the terminal to display a second activity interface with a reward identifier, an inviting activity and an invitation icon corresponding to the inviting activity to the inviting user.
Optionally, the method further comprises:
taking the target user and the inviting user as sample users, and acquiring attribute information of the sample users and behavior information of the rewarding activities;
and modifying the screening model based on the attribute information of the sample user and the behavior information of the reward activity.
Optionally, the behavior information of the reward activity includes: the operation information of the invitation icon and the operation information of the reward identification.
An embodiment of the present specification further provides a user invitation apparatus, including:
the screening module is used for selecting a target user by constructing a screening model;
the sending module is used for showing a first activity page to the target user, wherein the first activity page comprises an invitation activity and an invitation icon corresponding to the invitation activity;
the invitation information generating module responds to the invitation icon triggered by the user and generates invitation information, wherein the invitation information comprises page request information attached with the target user information, and the page request information points to a second activity interface;
and the invitation information sending module establishes connection with an invitation channel appointed by the target user and issues the invitation information to the invitation user selected by the target user through the invitation channel.
Optionally, the selecting the target user by constructing the screening model includes:
acquiring attribute information and behavior information of a user;
constructing a screening model by using the attribute information and the behavior information;
screening target users of the first activity by using the screening model;
the displaying a first activity page to the target user includes:
a first activity page is presented to the target user with an invitation activity, an invitation icon, and reward cue information.
Optionally, the presenting a first activity page to the target user includes:
and responding to the request of the target user, sending data of a first activity page to the terminal, and enabling the terminal to display the first activity page to the target user.
Optionally, the sending module is further configured to:
and pushing the touch information carrying the reward prompt information and the link of the first activity page to the terminal of the target user.
Optionally, the invitation information is further accompanied with invitation user information selected by the target user;
the establishing connection with the invitation channel appointed by the target user, and issuing the invitation information to the invitation user selected by the target user through the invitation channel, further comprises:
receiving an appointed invitation channel and a selected invitation user in the sharing operation of the user, and recording the invitation relation among the invitation user, the target user and the page request information;
and configuring reward values for the inviting user and the target user according to the recorded inviting relationship.
Optionally, the sending module is further configured to:
and responding to a request sent by the inviting user based on the page request information, returning a reward value and data of a second activity page to the terminal of the inviting user, and enabling the terminal to display a second activity interface with a reward identifier, an inviting activity and an invitation icon corresponding to the inviting activity to the inviting user.
Optionally, the screening module is further configured to:
taking the target user and the inviting user as sample users, and acquiring attribute information of the sample users and behavior information of the rewarding activities;
and modifying the screening model based on the attribute information of the sample user and the behavior information of the reward activity.
Optionally, the behavior information of the reward activity includes: the operation information of the invitation icon and the operation information of the reward identification.
An embodiment of the present specification further provides an electronic device, where the electronic device includes:
a processor; and the number of the first and second groups,
a memory storing computer-executable instructions that, when executed, cause the processor to perform any of the methods described above.
The present specification also provides a computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement any of the above methods.
Various embodiments described in the embodiments of the present specification select a target user by constructing a screening model, selectively perform an oriented display of a first activity page having an invitation activity and an invitation icon, generate invitation information in response to a user triggering the invitation icon, and request to access a second activity page, and further directionally issue the invitation information to an invitation user selected by the target user through an invitation channel specified by the target user, thereby improving efficiency of user invitation.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
FIG. 1 is a schematic diagram illustrating a user invitation method according to an embodiment of the present disclosure;
fig. 2 is a schematic structural diagram of a user invitation device according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure;
fig. 4 is a schematic diagram of a computer-readable medium provided in an embodiment of the present specification.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. The exemplary embodiments, however, may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. The same reference numerals denote the same or similar elements, components, or parts in the drawings, and thus their repetitive description will be omitted.
Features, structures, characteristics or other details described in a particular embodiment do not preclude the fact that the features, structures, characteristics or other details may be combined in a suitable manner in one or more other embodiments in accordance with the technical idea of the invention.
In describing particular embodiments, the present invention has been described with reference to features, structures, characteristics or other details that are within the purview of one skilled in the art to provide a thorough understanding of the embodiments. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific features, structures, characteristics, or other details.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The term "and/or" and/or "includes all combinations of any one or more of the associated listed items.
Fig. 1 is a schematic diagram of a user invitation method provided in an embodiment of the present specification, where the method may include:
and S101, selecting a target user by constructing a screening model.
In consideration of actual application, opportunity costs such as capital cost, time cost and the like are needed by popularizing and inviting users, so that if the users can be evaluated and screened in advance and are possibly sensitive to the inviting mode, the users can more easily participate in the inviting process, and the success rate of the inviting process of the users is greatly improved.
Therefore, we can build a screening model and use the model to screen the target users.
In this embodiment, the target user may be a user sensitive to an invitation activity, so that inertia of such user sharing activity to invite other users (such as friends of the user) is utilized to share the activity with the other users to invite a new user.
In this embodiment, the target user may be a user sensitive to a benefit activity, such as a coupon, a interest free debit, a red envelope, and the like, and the benefit activity is carried in the invitation activity, so that the target user invites a new user under the driving of the benefit activity.
When constructing the screening model, as one embodiment, the selecting the target user by constructing the screening model may include:
acquiring attribute information and behavior information of a user;
constructing a screening model by using the attribute information and the behavior information;
and screening the target users of the first activity by using the screening model.
Wherein, the campaign may refer to product advertisement, service advertisement, advertisement of application program, task campaign, etc., which are not specifically illustrated and limited herein.
The behavior information of the user may include: at least one of behavior information for an invitation activity, behavior information for a benefit activity.
Therefore, as an embodiment, the acquiring the attribute information and the behavior information of the user may include:
and acquiring the attribute information of the user and the behavior information of the reward exciting activities.
As another embodiment, for an invitation activity with a bonus activity, the behavior information of the bonus activity may further include: the operation information of the invitation icon and the operation information of the reward identification.
In this way, labels are set for the operation information of the invitation icon and the operation information of the reward identification, and a screening model is constructed and trained, so that the screening model can screen out target users sensitive to both invitation activities and reward activities.
Therefore, the acquiring of the attribute information and the behavior information of the user includes:
and at least acquiring attribute information of the user, operation information of the invitation icon and operation information of the reward identifier.
The constructing of the screening model by using the attribute information and the behavior information comprises the following steps:
and constructing a screening model by using at least attribute information of the user, operation information of the invitation icon and operation information of the reward identification.
Therefore, the constructed screening model can screen out target users sensitive to both inviting activities and rewarding activities, and for inviting activities carrying rewarding activities, the model enables the screened target users to be more easily driven to invite the users.
Wherein, the operation information may include: click and not click.
In the embodiment of the present specification, the model may be constructed and trained by using a supervised learning manner, and different labels may be set according to different behavior information of a user for training.
In the embodiment of the present specification, if the same bonus value is uniformly set for different users, the utilization rate of bonus resources may be reduced in consideration of different sensitivities of different users to bonus activities.
Therefore, the obtaining of the attribute information of the user, the operation information of the invitation icon and the operation information of the reward identifier can also comprise obtaining the attribute information of the user, the operation information of the invitation icon, the operation information of the reward identifier and a reward value corresponding to the reward activity;
the constructing a screening model by using the attribute information and the behavior information further comprises:
and constructing and training a screening model by using the attribute information of the user, the operation information of the invitation icon, the operation information of the reward identification and the reward value corresponding to the reward activity.
Wherein the screening model is further configured to predict a reward threshold for the target user.
The constructing and training a screening model by using the attribute information of the user, the operation information on the invitation icon, the operation information on the reward identifier and the reward value corresponding to the reward activity may include:
and setting labels by utilizing the operation information of the invitation icon, the operation information of the reward identification and the reward value corresponding to the reward activity.
Therefore, the constructed screening model can screen out which users are target users and can predict corresponding reward threshold values, so that different reward rules are set for different target users according to the predicted reward threshold values, and the utilization rate of reward resources can be integrally improved.
When a screening model is constructed, the Euclidean distance can be used as a neighbor value, attributes used for calculation comprise attribute information of a user desensitized region, gender, age and the like, behavior information of historical APP browsing, clicking and the like and related data of a third-party database, all the attributes are subjected to unified regularization processing after feature engineering, and a distance calculation formula is shown in (1).
Wherein d ismnDenotes the distance (feature similarity) from sample m to sample n, fmiAnd fniAnd respectively representing normalized characteristic values of the sample m and the sample n, and generating the model parameter K through training data tuning.
In consideration of links involved in the whole invitation activity, each reference factor may become a factor influencing whether the user participates in the invitation process, so that constructing a model according to other modes and deleting users sensitive to the invitation activity should also be within the protection scope of the present application.
And S102, showing a first activity page to the target user, wherein the first activity page can comprise an invitation activity and an invitation icon corresponding to the invitation activity.
In an embodiment of the present specification, before presenting the first activity page to the target user, the method may further include:
and pushing the touch information carrying the reward prompt information and the link of the first activity page to the terminal of the target user.
Wherein, the reward prompt message can carry the reward value for display.
In this way, after the terminal of the target user receives and displays the link, the user can send an access request to the server through the link under the actuation of the reward prompt message, and the server sends the first activity page information in response to the request, so that the terminal generates and displays the first activity page based on the received first activity page information.
In an embodiment of this specification, the acquiring attribute information and behavior information of a user includes:
acquiring at least attribute information of a user, operation information of the invitation icon and operation information of the reward identifier;
the constructing of the screening model by using the attribute information and the behavior information comprises the following steps:
constructing a screening model by using at least attribute information of a user, operation information of the invitation icon and operation information of the reward identifier;
thus, the presenting a first activity page to the target user includes:
a first activity page is presented to the target user with an invitation activity, an invitation icon, and reward cue information.
Here, the bonus prompt message may carry a bonus value for display.
In an embodiment of the present specification, the method may further include:
screening target users by using the constructed screening model and predicting reward threshold values of the target users;
and setting a reward value carried by the reward prompt information and used for displaying based on the reward threshold value.
This can increase the utilization of the reward resources and also increase the probability of promoting the user to invite.
Of course, the reward prompt message may also be displayed on the first activity page, and therefore, in this embodiment of the present specification, the presenting the first activity page to the target user may include:
a first activity page is presented to the target user with an invitation activity, an invitation icon, and reward cue information.
S103, responding to the invitation icon triggered by the user, generating invitation information, wherein the invitation information is attached with page request information of the target user information, and the page request information points to a second activity interface.
After the first activity page is displayed, the user can click the invitation icon, and the server responds to the user triggering the invitation icon to generate invitation information.
The page request information of the target user information is attached to the invitation information, and is used for enabling the invited user to access the second activity interface.
In this embodiment of the present specification, the invitation information may further include invitation user information selected by the target user.
In this way, the invitation information can be shared with the user specified by the target user.
And S104, establishing connection with an invitation channel appointed by the target user, and issuing the invitation information to the invitation user selected by the target user through the invitation channel.
The method comprises the steps of selecting a target user by constructing a screening model, selectively and directionally displaying a first activity page with an invitation activity and an invitation icon, responding to the user triggering the invitation icon, generating invitation information for requesting to access a second activity page, and directionally issuing the invitation information to the selected invitation user through an invitation channel appointed by the target user, so that the efficiency of user invitation is improved.
In this embodiment of the present specification, after issuing the invitation information to the inviting user selected by the target user, the method may further include:
and configuring the reward value for the target user according to the reward value for reward carried in the reward prompt information.
In this way, by taking a target user sensitive to the welfare as a display object and configuring a reward value for the target user after the target user completes the sharing operation through the first activity page, the target user is encouraged to perform page sharing to invite new information.
In an embodiment of the present specification, the method may further include:
and recording the invitation relation.
In this embodiment of the present specification, the establishing a connection with an invitation channel specified by the target user, and issuing the invitation information to an inviting user selected by the target user through the invitation channel may further include:
receiving an appointed invitation channel and a selected invitation user in the sharing operation of the user, and recording the invitation relation among the invitation user, the target user and the page request information;
and configuring reward values for the inviting user and the target user according to the recorded inviting relationship.
In an embodiment of the present specification, the method may further include:
and responding to a request sent by the inviting user based on the page request information, returning a reward value and data of a second activity page to the terminal of the inviting user, and enabling the terminal to display a second activity interface with a reward identifier, an inviting activity and an invitation icon corresponding to the inviting activity to the inviting user.
Thus, in embodiments of the present specification, reward values may also be configured for the inviting user and the target user after the inviting user requests access to the second activity page.
In an embodiment of the present specification, the method may further include:
taking the target user and the inviting user as sample users, and acquiring attribute information of the sample users and behavior information of the rewarding activities;
and modifying the screening model based on the attribute information of the sample user and the behavior information of the reward activity.
Fig. 2 is a schematic structural diagram of a user invitation device provided in an embodiment of the present specification, where the device may include:
a screening module 201, which selects a target user by constructing a screening model;
a sending module 202, configured to display a first activity page to the target user, where the first activity page may include an invitation activity and an invitation icon corresponding to the invitation activity;
the invitation information generating module 203 responds to the user triggering the invitation icon to generate invitation information, wherein the invitation information may include page request information attached with the target user information, and the page request information points to a second activity interface;
and the invitation information sending module establishes connection with an invitation channel appointed by the target user and issues the invitation information to the invitation user selected by the target user through the invitation channel.
Optionally, the selecting the target user by constructing the filtering model may include:
acquiring attribute information and behavior information of a user;
constructing a screening model by using the attribute information and the behavior information;
screening target users of the first activity by using the screening model;
the presenting the first activity page to the target user may include:
a first activity page is presented to the target user with an invitation activity, an invitation icon, and reward cue information.
Optionally, the presenting the first activity page to the target user may include:
and responding to the request of the target user, sending data of a first activity page to the terminal, and enabling the terminal to display the first activity page to the target user.
Optionally, the sending module is further configured to:
and pushing the touch information carrying the reward prompt information and the link of the first activity page to the terminal of the target user.
Optionally, the invitation information is further accompanied with invitation user information selected by the target user;
the establishing connection with the invitation channel designated by the target user, and issuing the invitation information to the inviting user selected by the target user through the invitation channel, may further include:
receiving an appointed invitation channel and a selected invitation user in the sharing operation of the user, and recording the invitation relation among the invitation user, the target user and the page request information;
and configuring reward values for the inviting user and the target user according to the recorded inviting relationship.
Optionally, the sending module is further configured to:
and responding to a request sent by the inviting user based on the page request information, returning a reward value and data of a second activity page to the terminal of the inviting user, and enabling the terminal to display a second activity interface with a reward identifier, an inviting activity and an invitation icon corresponding to the inviting activity to the inviting user.
Optionally, the screening module 201 is further configured to:
taking the target user and the inviting user as sample users, and acquiring attribute information of the sample users and behavior information of the rewarding activities;
and modifying the screening model based on the attribute information of the sample user and the behavior information of the reward activity.
Optionally, the behavior information of the reward activity may include: the operation information of the invitation icon and the operation information of the reward identification.
The device selects a target user by constructing a screening model, selectively and directionally displays a first activity page with an invitation activity and an invitation icon, responds to the user triggering the invitation icon, generates invitation information for requesting to access a second activity page, and directionally issues the invitation information to the selected invitation user through an invitation channel specified by the target user, so that the efficiency of user invitation is improved.
Based on the same inventive concept, the embodiment of the specification further provides the electronic equipment.
In the following, embodiments of the electronic device of the present invention are described, which may be regarded as specific physical implementations for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.
Fig. 3 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure. An electronic device 300 according to this embodiment of the invention is described below with reference to fig. 3. The electronic device 300 shown in fig. 3 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 3, electronic device 300 is embodied in the form of a general purpose computing device. The components of electronic device 300 may include, but are not limited to: at least one processing unit 310, at least one memory unit 320, a bus 330 connecting the various system components (including the memory unit 320 and the processing unit 310), a display unit 340, and the like.
Wherein the storage unit stores program code executable by the processing unit 310 to cause the processing unit 310 to perform the steps according to various exemplary embodiments of the present invention described in the above-mentioned processing method section of the present specification. For example, the processing unit 310 may perform the steps as shown in fig. 1.
The storage unit 320 may include readable media in the form of volatile storage units, such as a random access memory unit (RAM)3201 and/or a cache storage unit 3202, and may further include a read only memory unit (ROM) 3203.
The storage unit 320 may also include a program/utility 3204 having a set (at least one) of program modules 3205, such program modules 3205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 300 may also communicate with one or more external devices 400 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 300, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 300 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 350. Also, the electronic device 300 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via the network adapter 360. Network adapter 360 may communicate with other modules of electronic device 300 via bus 330. It should be appreciated that although not shown in FIG. 3, other hardware and/or software modules may be used in conjunction with electronic device 300, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention. The computer program, when executed by a data processing apparatus, enables the computer readable medium to implement the above-described method of the invention, namely: such as the method shown in fig. 1.
Fig. 4 is a schematic diagram of a computer-readable medium provided in an embodiment of the present specification.
A computer program implementing the method shown in fig. 1 may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in embodiments in accordance with the invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP). The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
While the foregoing embodiments have described the objects, aspects and advantages of the present invention in further detail, it should be understood that the present invention is not inherently related to any particular computer, virtual machine or electronic device, and various general-purpose machines may be used to implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments.
The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. A user invitation method, comprising:
selecting a target user by constructing a screening model;
displaying a first activity page to the target user, wherein the first activity page comprises an invitation activity and an invitation icon corresponding to the invitation activity;
responding to the invitation icon triggered by the user, and generating invitation information, wherein the invitation information comprises page request information attached with the target user information, and the page request information points to a second activity interface;
and establishing connection with an invitation channel appointed by the target user, and issuing the invitation information to the invitation user selected by the target user through the invitation channel.
2. The method of claim 1, wherein selecting the target user by constructing a screening model comprises:
acquiring attribute information and behavior information of a user;
constructing a screening model by using the attribute information and the behavior information;
screening target users of the first activity by using the screening model;
the displaying a first activity page to the target user includes:
a first activity page is presented to the target user with an invitation activity, an invitation icon, and reward cue information.
3. The method of any of claims 1-2, wherein the presenting the first activity page to the target user comprises:
and responding to the request of the target user, sending data of a first activity page to the terminal, and enabling the terminal to display the first activity page to the target user.
4. The method according to any one of claims 1-3, wherein the invitation information is further accompanied by invitation user information selected by the target user;
the establishing connection with the invitation channel appointed by the target user, and issuing the invitation information to the invitation user selected by the target user through the invitation channel, further comprises:
receiving an appointed invitation channel and a selected invitation user in the sharing operation of the user, and recording the invitation relation among the invitation user, the target user and the page request information;
and configuring reward values for the inviting user and the target user according to the recorded inviting relationship.
5. The method according to any one of claims 1-4, further comprising:
and responding to a request sent by the inviting user based on the page request information, returning a reward value and data of a second activity page to the terminal of the inviting user, and enabling the terminal to display a second activity interface with a reward identifier, an inviting activity and an invitation icon corresponding to the inviting activity to the inviting user.
6. The method according to any one of claims 1-5, further comprising:
taking the target user and the inviting user as sample users, and acquiring attribute information of the sample users and behavior information of the rewarding activities;
and modifying the screening model based on the attribute information of the sample user and the behavior information of the reward activity.
7. The method of any of claims 1-6, wherein the behavior information for rewarding activities comprises: the operation information of the invitation icon and the operation information of the reward identification.
8. A user invitation apparatus comprising:
the screening module is used for selecting a target user by constructing a screening model;
the sending module is used for showing a first activity page to the target user, wherein the first activity page comprises an invitation activity and an invitation icon corresponding to the invitation activity;
the invitation information generating module responds to the invitation icon triggered by the user and generates invitation information, wherein the invitation information comprises page request information attached with the target user information, and the page request information points to a second activity interface;
and the invitation information sending module establishes connection with an invitation channel appointed by the target user and issues the invitation information to the invitation user selected by the target user through the invitation channel.
9. An electronic device, wherein the electronic device comprises:
a processor; and the number of the first and second groups,
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 1-7.
10. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-7.
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| CN201911328907.XA CN111199420A (en) | 2019-12-20 | 2019-12-20 | User invitation method and device and electronic equipment |
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| CN201911328907.XA CN111199420A (en) | 2019-12-20 | 2019-12-20 | User invitation method and device and electronic equipment |
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| CN111199420A true CN111199420A (en) | 2020-05-26 |
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| CN201911328907.XA Pending CN111199420A (en) | 2019-12-20 | 2019-12-20 | User invitation method and device and electronic equipment |
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