CN113205374A - Payment advertisement delivery system and method based on two-dimensional code - Google Patents
Payment advertisement delivery system and method based on two-dimensional code Download PDFInfo
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Abstract
A payment advertisement delivery system based on two-dimensional codes comprises a network identification module, a selection module, a standby advertisement module and a screening module; the network identification module is positioned at the client and used for sending network test information to the server to obtain whether the current network condition is good or poor; the selection module is positioned at the client and used for requesting advertisements from the server when the current network condition is good; when the current network condition is poor, selecting from the standby advertisements; the standby advertisement module is positioned at the client and used for downloading all classified standby advertisements from the server and updating the standby advertisements periodically; and the screening module is positioned at the server and used for screening out the optimal advertisement which accords with the targeting condition of the advertiser according to the advertisement request of the client and sending the advertisement to the client. The invention ensures that the advertisement can be displayed to the client in a perfect and stable manner, and the displayed advertisement has stronger relevance with the client, thereby improving the advertisement display effect.
Description
Technical Field
The invention relates to the technical field of internet advertisements, in particular to a payment advertisement delivery system and method based on two-dimension codes.
Background
Mobile payment is increasingly used in life, and advertisement display after payment is completed becomes an important internet advertisement space. Because the position in the mobile payment is more flexible, the position signals of a plurality of merchants are unstable. For the user, the network traffic is first required to be used for payment, but not for the loading of the advertisement, so how to complete the loading of the advertisement with the least traffic without affecting the payment is a technical problem to be solved.
The invention discloses an advertisement putting method and an advertisement putting system based on two-dimension code offline payment, wherein the system comprises the following steps: the mobile phone terminal is provided with an APP (application) of a software program which can be used for two-dimensional code payment; the payment device comprises a scanning module, an information processing and checking module and an acoustic wave generation module; and the system settlement platform is used for communicating with the mobile phone terminal and the payment device so as to realize rapid advertisement putting action. According to the advertisement putting method and the advertisement putting system based on the two-dimensional code offline payment, information exchange is carried out between the payment equipment and the user terminal in a sound wave mode, on one hand, dependence of payment on network quality can be reduced, on the other hand, payment waiting time can be greatly reduced, in addition, the payment method and the payment system are particularly suitable for rapid payment application scenes of buses, subways and the like, advertisement putting can be carried out, and operation benefits are improved.
The invention discloses an advertisement information display method based on mobile payment equipment, which is used for analyzing a two-dimensional code image received by an intelligent terminal of a user; and selecting and displaying the analyzed advertisement information related to the commodity information in the two-dimensional code image. The method analyzes the advertisement pushed to the mobile payment device through the acquisition of the information of the transaction user. The consumption experience and applicability of the user through the mobile payment device are enhanced more effectively.
Disclosure of Invention
The technical problem to be solved by the invention is to provide a payment advertisement delivery system and method based on two-dimensional codes, so that the system can enable advertisements to be displayed to customers perfectly and stably under the condition of not influencing payment, and the displayed advertisements have stronger relevance with the customers, thereby improving the advertisement display effect.
In order to solve the technical problem, the invention provides a payment advertisement delivery system based on a two-dimensional code, which comprises a network identification module, a selection module, a standby advertisement module and a screening module;
the network identification module is positioned at the client and used for sending network test information to the server to obtain whether the current network condition is good or poor;
the selection module is positioned at the client and used for requesting advertisements from the server when the current network condition is good; when the current network condition is poor, selecting from the standby advertisements;
the standby advertisement module is positioned at the client and used for downloading all classified standby advertisements from the server and updating the standby advertisements periodically;
and the screening module is positioned at the server and used for screening out the optimal advertisement which accords with the targeting condition of the advertiser according to the advertisement request of the client and sending the advertisement to the client.
As an improvement of the above solution, the network identification module includes:
the scanning unit is used for sending network test information to the server to obtain a first network condition when the client scans account information in the two-dimensional code;
the payment unit is used for sending the network test information to the server again to obtain a second network condition when the client receives a payment success signal;
and the summarizing unit is used for obtaining whether the current network condition is good or bad according to the first network condition and the second network condition.
In the technical scheme, the current network condition is judged according to the network conditions of the two time nodes after the scanning and the payment are finished, the communication time in the payment is avoided, the network judgment does not influence the completion of the payment, and meanwhile, the network condition is judged by adopting two adjacent and close points, so that the obtained result is more reliable. The technical scheme sends the network test information to the server, the network test information is the same as the transmission path of the network advertisement, the result can be more accurate, the network quality of the client can be tested, the server fault which possibly occurs under special conditions can be detected, and the accuracy of judging the network condition is ensured.
As an improvement of the above solution, the spare advertisement module includes:
the classified advertisement unit is used for downloading the standby advertisements under all the classifications, updating the standby advertisements periodically and providing targeted advertisements for different classified merchants;
and the universal advertisement unit is used for downloading the universal standby advertisement, updating the standby advertisement at regular intervals and providing advertisements for merchants who cannot obtain the classification.
In the technical scheme, the standby advertisements are downloaded for each classification, so that the advertisements with higher relevancy can be displayed by paying each time, and the advertisement display effect can be improved. Meanwhile, the general standby advertisements are downloaded for the advertisements which cannot be classified, so that all the paid advertisements can be displayed.
As an improvement of the scheme, the standby advertisements are advertisements with long delivery period and sufficient budget of an advertiser.
In the technical scheme, the standby advertisements can not be updated in real time due to the regular updating of the standby advertisements, so that the promotion of the advertisements is still carried out when the advertisements with long delivery periods and sufficient budget of advertisers can be ensured, the problem that the advertisements are off shelf during display is avoided, and the timeliness of advertisement display is ensured.
As an improvement of the scheme, when the selection module selects from the standby advertisements, targeted advertisement extraction is carried out according to the classification identified by the client from the two-dimensional code.
In the technical scheme, the two-dimensional code comprises payment information and classification information of merchants. The client reads the classification information so that the selection module can select the advertisement under the corresponding classification. According to the technical scheme, the advertisements are selected from the client according to the classification information contained in the two-dimensional code, the network is not depended on, the stability of advertisement display is improved, the advertisements are pointed, and the advertisements with high relevance can be still displayed to the user under the condition of poor network.
As an improvement of the above scheme, when the selection module selects from the alternative advertisements, if the classification identified by the client from the two-dimensional code is not clear, the selection module selects the alternative advertisement which is common.
In the above technical solution, when the two-dimensional code does not include the classification information, the system cannot select the relevant advertisement according to the classification information, and thus the universal standby advertisement is required. Wherein, the general spare advertisement is the advertisement of the living necessities, and can be guaranteed to be related to each person. The technical scheme enables the application range of the system to be wider and more stable.
As an improvement of the above scheme, the standby advertisement module downloads one standby advertisement for each category.
In the technical scheme, the standby advertisements are downloaded in each category, so that the client can be ensured to have the standby advertisements in the same category to be displayed when scanning all the categories. And only one standby advertisement is downloaded under each classification, so that the minimum number of advertisements can be ensured, the space occupation of the client is reduced, the flow consumption of the client and the server is reduced, and the efficiency is improved.
As an improvement of the above scheme, when the standby advertisement module updates the standby advertisement, the standby advertisement module sends current standby advertisement information to the server, and the server judges whether the standby advertisement meets the standby advertisement standard; if not, the screening module selects the advertisements under the corresponding classification as standby advertisements and sends the standby advertisements to the client for updating; if so, the alternate advertisement is not changed.
In the technical scheme, only the standby advertisement which needs to be replaced is updated, so that the traffic consumption of the client and the server can be further reduced, and the transmission efficiency is improved.
As an improvement of the above scheme, the scanning unit is configured to, when the client scans account information in the two-dimensional code, read a network connection status of the client to obtain a first network status; the payment unit is used for reading the network connection state of the client again to obtain a second network state when the client receives the payment success signal; and the summarizing unit is used for obtaining whether the current network condition is good or bad according to the first network condition and the second network condition.
Correspondingly, the invention also provides a payment advertisement putting method based on the two-dimensional code, which comprises the following steps.
A. And sending network test information to the server by using the network identification module to obtain whether the current network condition is good or poor.
In this step, the client sends network test information to the server, so that the network condition of the line for transmitting the advertisement can be accurately evaluated, and the advertisement selection mode in the subsequent step can be directly guided.
B. When the current network condition is good, the selection module is used for requesting advertisements to a server; and when the current network condition is poor, selecting from the standby advertisements by using the selection module.
In this step, the advertisement is requested from the server or selected from the backup advertisements according to the current network conditions, so that the user can obtain the advertisement and successfully show the advertisement under various conditions. Because the advertisement obtained when the network condition is better is real-time, more effects can be realized; and when the network condition is poor, the obtained advertisement is a local standby advertisement, so that the stability can be ensured.
C. And screening the optimal advertisement which meets the targeting condition of the advertiser by using the screening module according to the advertisement request of the client, and sending the advertisement to the client.
In this step, the server can target the terminal user more specifically and more finely according to various factors such as the targeting conditions set by the advertiser, so that the promotion intention of the advertiser can be better realized, and the advertisement promotion quality can be improved.
D. And downloading all classified standby advertisements from a server by using the standby advertisement module, and updating the standby advertisements periodically.
In this step, the standby advertisements are downloaded according to different categories, so that the advertisements with higher current payment relevance can be obtained even if the current network condition is poor, and therefore, the advertisement display can obtain better advertisement effect and the advertisement display quality is improved.
The invention has the following beneficial effects.
The invention sends the network test information from the client to the server, and tests the network environment of the client and the network environment of the server by the consistency of the transmission network of the advertisement, so that the test result is more accurate. The invention reads the classification of the merchants from the two-dimensional code, does not depend on the analysis of the server on the merchants, and can still recommend advertisements with higher relevance to the user when the current network condition is poor, thereby improving the advertisement display effect. The standby advertisements are downloaded according to different categories, so that the management of the advertisements is more precise, and the fine management degree of advertisement display is improved.
Drawings
Fig. 1 is a schematic structural diagram of a payment advertisement delivery system based on two-dimensional codes according to a first embodiment of the present invention.
Fig. 2 is a schematic structural diagram of a payment advertisement delivery system based on two-dimensional codes according to a second embodiment of the present invention.
Fig. 3 is a flowchart of a payment advertisement delivery method based on two-dimensional codes according to a first embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the accompanying drawings.
In the present invention, an "advertiser" refers to a person who needs to promote an advertisement and use the system. "user" refers to the audience of the internet advertisement, and is also a potential user for advertisement promotion.
In a first embodiment of the present invention, as shown in fig. 1, a two-dimensional code-based payment advertisement delivery system is provided, which includes a network identification module 100, a selection module 200, a standby advertisement module 300, and a screening module 400.
Specifically, the network identification module 100 is located at the client, and configured to send network test information to the server to obtain whether the current network condition is good or poor. When the network identification module 100 sends the network test information to the server, the communication time of the client during payment is avoided, so as to avoid affecting the completion of payment. For example, the network identification module 100 performs a network test on the server by using a Ping command, and when the average round trip time is less than 100 milliseconds and the loss rate is 0, determines that the current network status is good, otherwise, determines that the current network status is bad.
A selection module 200, located at the client, for requesting an advertisement from the server when the current network status is good; when the current network condition is poor, selecting from the standby advertisements. When the network identification module 100 determines that the current network status is good, the network identification module 100 requests the server for an advertisement, and the request information includes the classification information included in the two-dimensional code, so that the server can more accurately deliver the advertisement. When the client scans the two-dimensional code, the client obtains account information and classification information of the merchant, wherein the account information is used for payment, and the classification information is obtained by the selection module 200 and is used for matching with corresponding advertisements. Each two-dimensional code of the merchant is selected in a preset classification by the merchant when the merchant configures a collection account, and only one two-dimensional code can be selected. The merchant selectable category is the same as the category in the server so that the server can select advertisements with higher relevance based on the merchant's category. The classification can be performed in various ways, such as industry, crowd, etc., and the present invention is not limited thereto.
And the standby advertisement module 300 is positioned at the client and used for downloading standby advertisements of different classifications from the server and updating the standby advertisements periodically. Wherein, the standby advertisements are advertisements with long delivery period and sufficient budget of the advertiser. The placement period of the standby advertisement is at least longer than the update interval period of the standby advertisement. Sufficient advertiser budget means that the total budget for delivery is greater, not just a single-day budget. The standby advertisements are selected from all the advertisements to be delivered by the server, the total budget and the daily budget of the advertisements are considered, the advertisement delivery style of the advertiser is also considered, and the advertisements of the advertiser with high delivery budget and long duration are preferentially selected. When the selection module 200 selects from the standby advertisements, targeted advertisement extraction is performed according to the classification identified by the client from the two-dimensional code; if the classification identified by the client from the two-dimensional code is not clear, the selection module 200 selects a generic alternate advertisement. Because the classification is not clear, the selection can not be carried out according to the classification of merchants, so that the universal standby advertisement is an advertisement closely related to the daily life of people, the audience of the advertisement can be ensured to be a potential user, and the problem that the audience of the advertisement is wrong can be effectively avoided. For example, the universal standby advertisement can be selected from various daily product advertisements such as toothpaste, toilet paper, socks, fruits, clothes and the like.
The alternate advertisement module 300 downloads one of the alternate advertisements for each category. When the standby advertisement module 300 updates the standby advertisement, current standby advertisement information is sent to the server, and the server judges whether the standby advertisement meets the standby advertisement standard; if not, the screening module 400 selects the advertisement under the corresponding classification as a standby advertisement and sends the standby advertisement to the client for updating; if so, the alternate advertisement is not changed. When the server selects the standby advertisement, the advertisement with long delivery period and sufficient advertiser budget is preferentially selected, so that the advertisement can be guaranteed to be an effective advertisement when displayed, the updating times and content of the advertisement at the client can be reduced, and the data updating amount of the client is reduced.
And the screening module 400 is located at the server and is used for screening out the optimal advertisement meeting the targeting condition of the advertiser according to the advertisement request of the client and sending the advertisement to the client. The screening module 400 is the only module located at the server in this embodiment, and may communicate with the client to select an appropriate advertisement from the server to send to the client. The specific method for selecting the advertisement by the filtering module 400 is various, and various factors such as user orientation, advertiser budget, geographical location, etc. may be considered, which is not limited in this embodiment. The screening module 400 may employ various server-located advertisement screening techniques known in the art, and may achieve various technical effects.
Compared with the previous embodiment, in the present embodiment, the network identification module 100 further includes a scanning unit 101, a payment unit 102, and a summary unit 103, and the standby advertisement module 300 further includes a classified advertisement unit 301 and a general advertisement unit 302.
Specifically, the network identification module 100 further includes a scanning unit 101, a payment unit 102, and a summary unit 103.
The scanning unit 101 is configured to send network test information to the server to obtain a first network status when the client scans account information in the two-dimensional code. When the customer scans the two-dimensional code, various information, not all of which are payment information, may be included therein. Only when the client identifies account information to be paid from the two-dimensional code, the scanning unit 101 is required to send network test information to the server to realize the network pre-test. Since the testing time interval and the payment time interval are short, the network testing process needs to be completed quickly. For example, the Ping command can be used to send network test information to multiple server addresses at the same time, so as to shorten the information transmission time.
And the payment unit 102 is configured to send the network test information to the server again to obtain a second network status when the client receives the payment success signal. And when the client receives the payment completion signal, corresponding payment is carried out after the client needs to identify. For example, after payment is completed, the user needs to manually confirm the payment, and then the advertisement is displayed. Before the payment completion interface, the payment unit 102 sends network test information to the client to obtain current network condition data as soon as possible.
A summarizing unit 103, configured to derive the current network condition as good or bad according to the first network condition and the second network condition. The summary unit 103 evaluates the first network condition and the second network condition, respectively, according to a preset criterion to determine "good" or "bad". And combining the two conditions to obtain the current network condition. The summarizing unit 103 may adopt various methods when determining the current network condition, for example, the summarizing unit 103 determines that the current network condition is "good" only when the first network condition and the second network condition are both "good". In addition to this, an average value of the data of the first network condition and the second network condition may be used as the determination criterion.
The alternate advertising module 300 further includes a classified advertising unit 301 and a general advertising unit 302.
And the classified advertisement unit 301 is configured to download the standby advertisements in all the classifications, and update the standby advertisements periodically to provide targeted advertisements for different classified merchants. The classified advertisement unit 301 downloads all classified advertisements from the server and is responsible for the management of all classified alternative advertisements at the client.
And a general advertisement unit 302, configured to download the general backup advertisement, and update the backup advertisement periodically, so as to provide an advertisement for a merchant who cannot obtain a classification. The universal advertisement unit 302 downloads the universal backup advertisement from the server and is responsible for the management of the universal backup advertisement at the client. In this embodiment, the classified advertisement unit 301 and the general advertisement unit 302 respectively manage the classified standby advertisement and the general standby advertisement, so that the recognition speed of the standby advertisement can be increased, and the response speed of the system can be increased.
As a variation of this embodiment, for part of application scenarios, it takes too long time for the client to send the network test information to the server, which is difficult to meet the display requirement of the client, and the network identification module 100 may also identify the network connection status of the mobile phone to obtain whether the current network status is good or poor, so as to save the determination time of the system. Namely, the scanning unit 101 is configured to, when the client scans the account information in the two-dimensional code, read the network connection status of the client, and obtain a first network status. And the payment unit 102 is configured to, when the client receives the payment success signal, read the network connection status of the client again to obtain a second network status. A summarizing unit 103, configured to derive the current network condition as good or bad according to the first network condition and the second network condition. The method of the summary unit 103 determining the current network condition is the same as described above.
In other partial payment scenes, the customer is connected with the WIFI of the merchant, but the number of connected people of the WIFI of the merchant is large, so that network advocacy is caused, the realized network speed is very slow, but the connection condition of the mobile phone of the customer is good, so that the actual network condition is judged wrongly. Therefore, when the current network condition is good, if the client does not receive the returned advertisement after the preset time, the selection module 200 selects from the standby advertisements. If the selection module 200 receives the advertisement content sent by the server side in the selection process, the selection is still performed from the standby advertisement.
Accordingly, as shown in fig. 3, a payment advertisement delivery method based on two-dimensional codes is provided, which comprises the following steps.
When the user makes a payment for the two-dimensional code scan using the client, step S1 is performed.
S1, sending network test information to a server by using the network identification module to obtain whether the current network condition is good or poor.
In this step, network test information is sent to the server, and specifically, in what manner to perform the test, this embodiment is not limited as long as the current network status can be evaluated. The network identification module sends the network test information to the server, which is the optimal scheme of the embodiment, but in some applications, the time reserved for the step is very short, and the implementation of the optimal scheme is difficult to implement, so that the network connection condition of the mobile phone can be directly read as a judgment basis. When the current network condition is poor, step S2 is performed. When the current network condition is good, step S3 is performed.
S2, selecting from the standby advertisements by using the selection module.
In this step, when the current network condition is poor, requesting an advertisement from the server may result in too slow or failed advertisement loading, and it is difficult to form an effective advertisement display, so that a corresponding advertisement needs to be directly selected from the client, and the advertisement display can be effectively ensured. Meanwhile, when the current network condition is poor and the standby advertisement is selected from the client, the standby advertisement with the same classification can be read from the standby advertisement by utilizing the classification information read from the two-dimensional code by the client, so that the function of accurately matching the advertisement when the current network condition is poor can be realized. The step can realize the display of the advertisement on the client.
And S3, requesting the advertisement from the server by using the selection module.
In this step, when the current network status is good, a real-time advertisement may be requested to the server by means of the network, so that various controllable and fine technical effects may be achieved, and step S4 is performed.
And S4, screening out the optimal advertisement which meets the targeting condition of the advertiser by using the screening module according to the advertisement request of the client, and sending the advertisement to the client.
In the step, when the current network condition of the client is good, the server screens out the real-time optimal advertisement according to the requirements of the advertiser and various optimization requirements and sends the advertisement to the client, so that dynamic and fine popularization of the advertisement can be realized. Since most terminal devices are in a good networking state in real life, the step is also a relatively large number of steps.
And S5, downloading all classified standby advertisements from the server by using the standby advertisement module, and updating periodically.
This step is performed periodically and therefore needs to be performed when the current network conditions are good, but is not necessarily triggered by scanning. As long as the client is running and meets the 'regular' requirement of the step, the step can be executed.
While, for purposes of simplicity of explanation, the foregoing method embodiments have been described as a series of acts or combination of acts, it will be appreciated by those skilled in the art that the present invention is not limited by the illustrated ordering of acts, as some steps may occur in other orders or concurrently with other steps in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
It should be noted that, in the present specification, the embodiments are all described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. For the device-like embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The steps in the method of the embodiments of the present application may be sequentially adjusted, combined, and deleted according to actual needs.
The device and the modules and sub-modules in the terminal in the embodiments of the present application can be combined, divided and deleted according to actual needs.
In the several embodiments provided in the present application, it should be understood that the disclosed terminal, apparatus and method may be implemented in other manners. For example, the above-described terminal embodiments are merely illustrative, and for example, the division of a module or a sub-module is only one logical division, and there may be other divisions when the terminal is actually implemented, for example, a plurality of sub-modules or modules may be combined or integrated into another module, or some features may be omitted or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or modules, and may be in an electrical, mechanical or other form.
The modules or sub-modules described as separate parts may or may not be physically separate, and parts that are modules or sub-modules may or may not be physical modules or sub-modules, may be located in one place, or may be distributed over a plurality of network modules or sub-modules. Some or all of the modules or sub-modules can be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
In addition, each functional module or sub-module in the embodiments of the present application may be integrated into one processing module, or each module or sub-module may exist alone physically, or two or more modules or sub-modules may be integrated into one module. The integrated modules or sub-modules may be implemented in the form of hardware, or may be implemented in the form of software functional modules or sub-modules.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (10)
1. The utility model provides a pay advertisement delivery system based on two-dimensional code which characterized in that: the system comprises a network identification module, a selection module, a standby advertisement module and a screening module;
the network identification module is positioned at the client and used for sending network test information to the server to obtain whether the current network condition is good or poor;
the selection module is positioned at the client and used for requesting advertisements from the server when the current network condition is good; when the current network condition is poor, selecting from the standby advertisements;
the standby advertisement module is positioned at the client and used for downloading all classified standby advertisements from the server and updating the standby advertisements periodically;
and the screening module is positioned at the server and used for screening out the optimal advertisement which accords with the targeting condition of the advertiser according to the advertisement request of the client and sending the advertisement to the client.
2. The two-dimensional code based payment advertisement delivery system of claim 1, wherein the network identification module comprises:
the scanning unit is used for sending network test information to the server to obtain a first network condition when the client scans account information in the two-dimensional code;
the payment unit is used for sending the network test information to the server again to obtain a second network condition when the client receives a payment success signal;
and the summarizing unit is used for obtaining whether the current network condition is good or bad according to the first network condition and the second network condition.
3. The payment advertising system based on the two-dimensional code as claimed in claim 1, wherein the spare advertising module comprises:
the classified advertisement unit is used for downloading the standby advertisements under all the classifications, updating the standby advertisements periodically and providing targeted advertisements for different classified merchants;
and the universal advertisement unit is used for downloading the universal standby advertisement, updating the standby advertisement at regular intervals and providing advertisements for merchants who cannot obtain the classification.
4. The payment advertisement delivery system based on two-dimensional code of claim 1, wherein the standby advertisements are all advertisements with long delivery period and sufficient advertiser budget.
5. The two-dimensional code based payment advertisement delivery system of claim 3, wherein when the selection module selects from the backup advertisements, the targeted advertisement extraction is performed according to the classification identified by the client from the two-dimensional code.
6. The two-dimensional code based payment advertising system of claim 3, wherein when the selection module selects from the alternative advertisements, the selection module selects the alternative advertisements that are common if the classification identified by the client from the two-dimensional code is not clear.
7. The two-dimensional code based payment advertising system of claim 1, wherein the alternate advertising module downloads one of the alternate advertisements for each category.
8. The payment advertisement delivery system based on the two-dimension code as claimed in claim 5, wherein when the standby advertisement module updates the standby advertisement, the standby advertisement module sends current standby advertisement information to the server, and the server determines whether the standby advertisement meets the standby advertisement standard; if not, the screening module selects the advertisements under the corresponding classification as standby advertisements and sends the standby advertisements to the client for updating; if so, the alternate advertisement is not changed.
9. The payment advertising system based on the two-dimensional code as claimed in claim 2, wherein:
the scanning unit is used for reading the network connection status of the client to obtain a first network status when the client scans the account information in the two-dimensional code;
the payment unit is used for reading the network connection state of the client again to obtain a second network state when the client receives the payment success signal;
and the summarizing unit is used for obtaining whether the current network condition is good or bad according to the first network condition and the second network condition.
10. A payment advertisement putting method based on two-dimension codes is characterized by comprising the following steps:
A. using the network identification module of any of claims 1-9 to send network test information to a server to obtain whether the current network condition is good or bad;
B. requesting an advertisement from a server using the selection module of any of claims 1-9 when the current network condition is good; selecting from a backup advertisement when the current network condition is poor using a selection module according to any one of claims 1-9;
C. screening out the optimal advertisements which accord with the targeting conditions of the advertisers according to the advertisement requests of the client by using the screening module of any one of claims 1-9, and sending the advertisements to the client;
D. the backup advertisement module of any of claims 1-9 is used to download all categories of the backup advertisements from a server and periodically update.
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