CN113191808A - Method and device for publishing crowd packets - Google Patents
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- CN113191808A CN113191808A CN202110486260.4A CN202110486260A CN113191808A CN 113191808 A CN113191808 A CN 113191808A CN 202110486260 A CN202110486260 A CN 202110486260A CN 113191808 A CN113191808 A CN 113191808A
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Abstract
The application discloses a method and a device for publishing a crowd packet. Wherein, the method comprises the following steps: receiving a crowd packet to be uploaded from a target device, wherein the crowd packet to be uploaded is a packed file obtained by classifying crowds according to a preset rule, and the target device is a device corresponding to an advertiser for initiating an advertising campaign; determining a target advertisement publishing platform selected by an advertiser; determining a target type of a reference crowd packet corresponding to a target advertisement publishing platform, wherein the target type is at least used for indicating a terminal type supported by the target advertisement publishing platform and a file size threshold of the crowd packet; and uploading the crowd packet to be uploaded corresponding to the target type to a target advertisement publishing platform. The advertisement publishing platform solves the technical problems that in the related art, an advertiser uploads a crowd packet to the advertisement publishing platform by manual selection, so that the operation is complex, the efficiency is low, and mistakes are easily made.
Description
Technical Field
The application relates to the field of advertisement putting, in particular to a method and a device for issuing crowd packets.
Background
When the advertiser puts the advertisement in the media, the advertiser can set the equipment (crowd bag) for which the advertisement is put, and the advertiser has the crowd bag collected by the advertiser and needs to push the crowd bag to the media background for orientation. An advertiser usually needs to put in a plurality of media (target advertisement publishing platforms), the advertiser has a plurality of account numbers in each media according to media rules, the advertiser needs to log in a media background to upload a crowd package to the media, and the crowd package is larger than a common file, and is repeated, inconvenient and low in efficiency.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the application provides a method and a device for publishing crowd packets, which at least solve the technical problems of complex operation, low efficiency and easy error caused by uploading crowd packets to an advertisement publishing platform by an advertiser through manual selection in the related art.
According to an aspect of an embodiment of the present application, there is provided a method for publishing a crowd package, the method being applied between an advertiser and a target advertisement publishing platform, and including: receiving a crowd packet to be uploaded from a target device, wherein the crowd packet to be uploaded is a packed file obtained by classifying crowds according to a preset rule, and the target device is a device corresponding to an advertiser for initiating an advertising campaign; determining a target advertisement publishing platform selected by an advertiser; determining a target type of a reference crowd packet corresponding to a target advertisement publishing platform, wherein the target type is at least used for indicating a terminal type supported by the target advertisement publishing platform and a file size threshold of the crowd packet; and uploading the crowd packet to be uploaded corresponding to the target type to a target advertisement publishing platform.
Optionally, before uploading the crowd package to the target advertising platform according to the target type, the method further includes: and checking the file format of the crowd package to be uploaded, and uploading the crowd package to a target advertisement publishing platform according to the target type after the verification is passed.
Optionally, after the verification passes, uploading the crowd package to the target advertisement publishing platform according to the target type, including: classifying the crowd packets to be uploaded according to the terminal type and the file size threshold; and uploading the classified crowd packets to be uploaded to a corresponding target advertisement publishing platform.
Optionally, classifying the crowd packets to be uploaded according to the terminal type and the file size includes: obtaining a crowd packet set to be uploaded matched with the terminal type based on the terminal type; and determining the crowd packets to be uploaded which are smaller than the file size threshold value in the crowd packet set to be uploaded.
Optionally, uploading the classified crowd packets to be uploaded to a corresponding target advertisement publishing platform, including: determining standard uploading steps corresponding to a target advertisement publishing platform, wherein each standard uploading step corresponds to an uploading interface; splitting the crowd packet to be uploaded according to the uploading interface to obtain a target uploading step corresponding to the crowd packet to be uploaded; and uploading the classified crowd packets to be uploaded to a corresponding target advertisement publishing platform according to the target uploading step.
Optionally, the method further comprises: setting a target timing task for the target uploading step, wherein the target timing task corresponds to the target uploading step one by one, and the target timing task is used for monitoring the running state of the target uploading step; and sending alarm information when the uploading time of the target uploading step indicated by the running state is longer than the time set by the timing task or the uploading step is interrupted.
Optionally, the method further comprises: the target uploading step is completed by target application program nodes deployed in the computer cluster;
under the condition that the target application program node is down, acquiring other application program nodes except the target application program node; and switching the target application program node to other application program nodes, and executing the target uploading step by the other application program nodes.
Optionally, before determining the target type of the reference crowd packet corresponding to the target advertisement publishing platform, the method further includes: acquiring a target account corresponding to a target advertisement publishing platform; judging whether a crowd packet to be uploaded already exists in the historical record of the target account; and if the crowd packet to be uploaded exists in the historical record, determining to cancel the crowd packet to be uploaded.
According to another aspect of the embodiments of the present application, there is also provided an apparatus for publishing a crowd package, the apparatus being applied between an advertiser and a target advertisement publishing platform, and including: the system comprises a receiving module, a receiving module and a display module, wherein the receiving module is used for receiving a crowd packet to be uploaded from a target device, the crowd packet to be uploaded is a packed file obtained by classifying crowds according to a preset rule, and the target device is a device corresponding to an advertiser for initiating an advertising campaign; the first determining module is used for determining a target advertisement publishing platform selected by an advertiser; the second determination module is used for determining a target type of a reference crowd packet corresponding to a target advertisement publishing platform, wherein the target type is at least used for indicating a terminal type supported by the target advertisement publishing platform and a file size threshold of the crowd packet; and the uploading module is used for uploading the crowd packet to be uploaded corresponding to the target type to the target advertisement publishing platform.
According to another aspect of the embodiments of the present application, there is also provided a non-volatile storage medium, which includes a stored program, wherein the program controls a device in which the non-volatile storage medium is located to execute any one of the methods for publishing the crowd package when the program is running.
According to another aspect of the embodiments of the present application, there is also provided a processor for executing a program, where the program executes any one of the methods for publishing a crowd package.
In the embodiment of the application, a mode of screening the crowd packets to be uploaded based on the target type corresponding to the target advertisement publishing platform is adopted, and the crowd packets to be uploaded from the target equipment are received, wherein the crowd packets to be uploaded are packed files obtained by classifying crowds according to a preset rule, and the target equipment is equipment corresponding to an advertiser for initiating an advertisement activity; determining a target advertisement publishing platform selected by an advertiser; determining a target type of a reference crowd packet corresponding to a target advertisement publishing platform, wherein the target type is at least used for indicating a terminal type supported by the target advertisement publishing platform and a file size threshold of the crowd packet; the purpose of uploading the crowd package to be uploaded corresponding to the target type to the target advertisement publishing platform is achieved, the technical effects that the crowd package to be uploaded is automatically classified according to the type supported by the target advertisement publishing platform and is automatically uploaded based on the classification result are achieved, and the technical problems that in the related technology, an advertiser uploads the crowd package to the advertisement publishing platform by manual selection, operation is complex, efficiency is low and mistakes are easily made are solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
FIG. 1 is a schematic flow chart diagram illustrating an alternative method for publishing a crowd package according to an embodiment of the present application;
FIG. 2 is a schematic diagram of an alternative push crowd service through a programmatic ad exchange desktop according to an embodiment of the present application;
FIG. 3 is a schematic illustration of a display interface for selectable crowd sourcing status in accordance with an embodiment of the present application;
FIG. 4 is a schematic diagram of an alternative scheduling system for a cluster of scheduling centers according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of an alternative crowd distribution device according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
To facilitate a better understanding of the embodiments related to the present application for those skilled in the art, technical terms or partial terms related to the embodiments of the present application are now explained as follows:
the advertiser refers to a legal person, other economic organization or individual who designs, makes and issues advertisements for selling goods or providing services by oneself or entrusting others. The advertiser is the initiator of the advertising campaign, is the merchant who sells or promotes own products and services on the internet, and is the provider of the alliance marketing advertisement. Any merchant that promotes, sells, or sells its products or services may act as an advertiser. The advertiser issues an advertising campaign and pays the website owner in accordance with the total number of marketing effects and the unit effect price specified in the advertising campaign completed by the website owner.
The crowd package is a file package formed by users on a data management platform in some ways, and is a crowd package which classifies the users, and generally divides the users into a plurality of categories according to the equipment numbers, the mobile phone numbers, the types of the equipment and the like of the users.
Timed tasks-a portion of a program is run at a specified point in time to perform a particular task (e.g., call a media platform API to obtain data).
In accordance with an embodiment of the present application, there is provided an embodiment of a method for publishing a crowd package, it should be noted that the steps illustrated in the flowchart of the figure may be performed in a computer system, such as a set of computer-executable instructions, and that while a logical order is illustrated in the flowchart, in some cases the steps illustrated or described may be performed in an order different than here.
Fig. 1 is a method for publishing a crowd package according to an embodiment of the present application, which is applied between an advertiser and a target advertisement publishing platform, as shown in fig. 1, and the method includes the following steps:
step S102, receiving a crowd packet to be uploaded from a target device, wherein the crowd packet to be uploaded is a packed file obtained by classifying crowds according to a preset rule, and the target device is a device corresponding to an advertiser for initiating an advertising campaign;
step S104, determining a target advertisement publishing platform selected by an advertiser;
step S106, determining a target type of a reference crowd packet corresponding to a target advertisement publishing platform, wherein the target type is at least used for indicating a terminal type supported by the target advertisement publishing platform and a file size threshold of the crowd packet;
and S108, uploading the crowd packet to be uploaded corresponding to the target type to a target advertisement publishing platform.
In the method for releasing the crowd package, the crowd package to be uploaded from the target device can be received at first, wherein the crowd package to be uploaded is a packaged file obtained by classifying crowds according to a preset rule, and the target device is a device corresponding to an advertiser for initiating an advertising campaign; then determining a target advertisement publishing platform selected by an advertiser; then, determining a target type of a reference crowd packet corresponding to a target advertisement publishing platform, wherein the target type is at least used for indicating a terminal type supported by the target advertisement publishing platform and a file size threshold of the crowd packet; and finally, uploading the crowd package to be uploaded corresponding to the target type to a target advertisement publishing platform, so that the technical effects of automatically classifying the crowd package to be uploaded according to the type supported by the target advertisement publishing platform and automatically uploading based on the classification result are achieved, and the technical problems of complex operation, low efficiency and easy error caused by manual selection of the crowd package uploading by an advertiser to the advertisement publishing platform in the related technology are solved.
It should be noted that the method for publishing the crowd package can be applied to a demander service platform, and the method is implemented by the demander service platform, which includes but is not limited to: a programmed advertisement trading desktop (platform), a purchase trading platform, etc., it can be understood that the demand side service platform refers to a platform capable of serving advertisers and a platform applied between the advertisers and a target advertisement publishing platform.
In some embodiments of the application, before uploading the crowd package to the target advertisement publishing platform according to the target type, the file format of the crowd package to be uploaded can be verified, and after the verification is passed, the crowd package is uploaded to the target advertisement publishing platform according to the target type. It should also be noted that the target types of the reference crowd packets may also include, but are not limited to: the user is divided into a plurality of categories by the device number, the mobile phone number, the platform account number and the like of the user, it can be understood that the crowd packet to be uploaded is a predetermined rule in a packed file after classifying the crowd according to the predetermined rule, and is a rule for classifying the crowd packet according to at least the terminal type supported by the target advertisement publishing platform and the file size threshold of the crowd packet.
In some embodiments of the present application, after the verification passes, the crowd package may be uploaded to the target advertisement publishing platform according to the target type, specifically, by: classifying the crowd packets to be uploaded according to the terminal type and the file size threshold; and uploading the classified crowd packets to be uploaded to a corresponding target advertisement publishing platform. Fig. 2 is a schematic diagram of an alternative crowd service pushed through a programmed advertisement trading desk according to the present application, and as shown in fig. 2, an advertiser selects a crowd package and pushes the crowd package to each target advertisement publishing platform through the crowd pushing service provided by the programmed advertisement trading desk.
In some optional embodiments of the present application, the crowd packets to be uploaded may be classified according to the terminal type and the file size, and specifically, a crowd packet set to be uploaded matching the terminal type is obtained based on the terminal type; determining the crowd package to be uploaded which is smaller than the file size threshold in the crowd package set to be uploaded, for example, the target advertisement publishing platform a supports a mobile terminal of which the terminal type is an IOS system, and the requirement of the target advertisement publishing platform a on the file size is smaller than 1GB, that is, the file size threshold is 1GB, then the mobile terminal of which the system type is the IOS system and carried by the crowd package to be uploaded can be screened out first, and further the crowd package of which the file size is smaller than 1GB is screened out, and then the crowd package is uploaded to the target advertisement publishing platform a, and it needs to be explained that the terminal types include but are not limited to: IOS, Android, Linux, etc., and the terminal includes but is not limited to: removable terminals, non-removable terminals, and various types of computer equipment.
In some embodiments of the present application, the classified crowd packets to be uploaded are uploaded to a corresponding target advertisement publishing platform, and the classified crowd packets to be uploaded can be uploaded in the following manner: determining standard uploading steps corresponding to a target advertisement publishing platform, wherein each standard uploading step corresponds to an uploading interface; splitting the crowd packet to be uploaded according to the uploading interface to obtain a target uploading step corresponding to the crowd packet to be uploaded; and uploading the classified crowd packets to be uploaded to a corresponding target advertisement publishing platform according to the target uploading step. Specifically, since the uploading interfaces of each media (target advertising platform) are different, and the individual media have certain limitation on the interfaces, the push crowd package can be roughly divided into the following steps: initializing- > downloading the crowd package to the local- > splitting the crowd package- > uploading the crowd package- > waiting for the media to calculate the crowd package- > the media is calculated successfully, and pushing is finished. It will be appreciated that new steps may be added to this basis, as the manner of processing different media may vary. Taking the platform B as an example, the target uploading step of the crowd package to be uploaded can be divided into the following steps according to the corresponding standard uploading step of the platform B: initializing- > downloading the crowd package to the local- > splitting the crowd package- > uploading the crowd package- > creating a data source- > waiting for the media to calculate the crowd package- > calculating the media successfully, pushing the crowd package- > waiting for the media to push the crowd package- > pushing the media successfully, and finishing pushing.
In some optional embodiments of the present application, a target timing task may be set for the target uploading step, where it should be noted that the target timing task corresponds to the target uploading step one by one, and the target timing task is used to monitor the running state of the target uploading step; sending alarm information when the uploading time of the target uploading step is longer than the set time of the timing task or the uploading step is interrupted; in order to ensure the fault tolerance in the pushing process, a separate timing task is created for each step, the timing task can be used for processing the crowd packets in the current state, and after the processing is completed, the next step is skipped, if the processing fails, the timing task continues to be executed until the next timing task period, it needs to be explained that the timing task can be uniformly managed by a scheduling center, the scheduling center is deployed by an open-source third-party system, the timing task is driven mainly in a mode of network interface calling, and feedback is given after the timing task is executed.
It should be noted that, the target uploading step is completed by the target application node deployed in the computer cluster, and when the target application node goes down, the other application nodes except the target application node are acquired and switched to the other application nodes by the target application node, and the target uploading step is executed by the other application nodes.
In some examples of the application, a target account corresponding to a target advertisement publishing platform may be obtained before determining a target type of a reference crowd packet corresponding to the target advertisement publishing platform; judging whether a crowd packet to be uploaded already exists in the historical record of the target account; if the crowd packets to be uploaded exist in the historical records, the crowd packets to be uploaded are determined to be cancelled, obviously, before some crowd packets to be uploaded are uploaded, whether the crowd packets to be uploaded exist in the historical records can be judged firstly, and then repeated uploading is avoided. Specifically, different media (target advertisement publishing platforms) have different limitations on the crowd package, and a prejudgment is made for avoiding meaningless pushing and improving the pushing success rate, specifically, when an advertiser selects the crowd package to be pushed to a media account on a page (a plurality of crowd packages can be simultaneously selected to be pushed to a plurality of accounts), whether the crowd package is pushed by the media according to the account query and whether the format of the crowd package is correct is verified, and repeated pushing is avoided. After the verification is passed, the crowd packet enters an initialization state, as shown in fig. 3, which is a schematic view of a display interface of an optional crowd packet state in the present application, and as can be seen from the figure, the display interface includes: a crowd pack ID, a crowd pack name, a crowd pack description, a crowd pack data format, a number of people and a source and update time, etc. Fig. 4 is a schematic diagram of an optional scheduling system of a scheduling center cluster according to the present application, as shown in fig. 4, a scheduling center clustered deployment mode is adopted, so that high availability of a call center can be ensured, and as can be seen from fig. 4, even if a certain step is abnormal in an uploading process, for example, the step of "splitting" is abnormal, a rollback can be performed, that is, the step of "downloading" is returned, and the step of "downloading" is returned again, as can be seen from the diagram, even if one scheduling center node is down, other scheduling center nodes can immediately take over scheduling tasks. For the node downtime caused in the process of operating the file processing, the file is downloaded again when the node is switched to other nodes; and when special conditions occur, such as network fluctuations, media processing anomalies, etc. The time for processing a certain step is too long or fails, a timing task is provided to monitor the pushing condition, so that manual intervention processing is performed in a mail alarm mode.
Fig. 5 is a device for publishing crowd packets according to an embodiment of the present application, as shown in fig. 5, the device is applied between an advertiser and a target advertisement publishing platform, and includes:
the receiving module 40 is configured to receive a crowd packet to be uploaded from a target device, where the crowd packet to be uploaded is a packed file obtained by classifying crowds according to a predetermined rule, and the target device is a device corresponding to an advertiser for initiating an advertisement campaign;
a first determining module 42, configured to determine a target advertisement publishing platform selected by an advertiser;
a second determining module 44, configured to determine a target type of a reference crowd package corresponding to a target advertisement publishing platform, where the target type is at least used to indicate a terminal type supported by the target advertisement publishing platform and a file size threshold of the crowd package;
and the uploading module 46 is used for uploading the crowd packets to be uploaded corresponding to the target types to the target advertisement publishing platform.
In the device for publishing the crowd package, a receiving module 40 is used for receiving the crowd package to be uploaded from a target device, wherein the crowd package to be uploaded is a packaged file obtained by classifying crowds according to a preset rule, and the target device is a device corresponding to an advertiser for initiating an advertising campaign; a first determining module 42, configured to determine a target advertisement publishing platform selected by an advertiser; a second determining module 44, configured to determine a target type of a reference crowd package corresponding to a target advertisement publishing platform, where the target type is at least used to indicate a terminal type supported by the target advertisement publishing platform and a file size threshold of the crowd package; the uploading module 46 is used for uploading the crowd packets to be uploaded corresponding to the target types to the target advertisement publishing platform, so that the technical effects that the crowd packets to be uploaded are automatically classified according to the types supported by the target advertisement publishing platform and are automatically uploaded based on the classification result are achieved, and the technical problems that in the related art, an advertiser uploads the crowd packets to the advertisement publishing platform by manual selection, so that the operation is complex, the efficiency is low and mistakes are easily made are solved.
In some embodiments of the application, before uploading the crowd package to the target advertisement publishing platform according to the target type, the file format of the crowd package to be uploaded can be verified, and after the verification is passed, the crowd package is uploaded to the target advertisement publishing platform according to the target type. It should also be noted that the target types of the reference crowd packets may also include, but are not limited to: the user's device number, mobile phone number, platform account number, etc.
In some embodiments of the present application, after the verification passes, the crowd package may be uploaded to the target advertisement publishing platform according to the target type, specifically, by: classifying the crowd packets to be uploaded according to the terminal type and the file size threshold; and uploading the classified crowd packets to be uploaded to a corresponding target advertisement publishing platform.
According to another aspect of the embodiments of the present application, there is also provided a non-volatile storage medium, which includes a stored program, wherein the program controls a device in which the non-volatile storage medium is located to execute any one of the methods for publishing the crowd package when the program is running.
Receiving a crowd packet to be uploaded from a target device, wherein the crowd packet to be uploaded is a packed file obtained by classifying crowds according to a preset rule, and the target device is a device corresponding to an advertiser for initiating an advertising campaign; determining a target advertisement publishing platform selected by an advertiser; determining a target type of a reference crowd packet corresponding to a target advertisement publishing platform, wherein the target type is at least used for indicating a terminal type supported by the target advertisement publishing platform and a file size threshold of the crowd packet; and uploading the crowd packet to be uploaded corresponding to the target type to a target advertisement publishing platform.
According to another aspect of the embodiments of the present application, there is also provided a processor for executing a program, where the program executes any one of the methods for publishing a crowd package.
Specifically, the processor is configured to call a program instruction in the memory, and implement the following functions: receiving a crowd packet to be uploaded from a target device, wherein the crowd packet to be uploaded is a packed file obtained by classifying crowds according to a preset rule, and the target device is a device corresponding to an advertiser for initiating an advertising campaign; determining a target advertisement publishing platform selected by an advertiser; determining a target type of a reference crowd packet corresponding to a target advertisement publishing platform, wherein the target type is at least used for indicating a terminal type supported by the target advertisement publishing platform and a file size threshold of the crowd packet; and uploading the crowd packet to be uploaded corresponding to the target type to a target advertisement publishing platform.
The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.
In the above embodiments of the present application, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units may be a logical division, and in actual implementation, there may be another division, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The foregoing is only a preferred embodiment of the present application and it should be noted that those skilled in the art can make several improvements and modifications without departing from the principle of the present application, and these improvements and modifications should also be considered as the protection scope of the present application.
Claims (11)
1. A method for publishing crowd packets, the method being applied between an advertiser and a targeted advertising publishing platform, comprising:
receiving a crowd packet to be uploaded from a target device, wherein the crowd packet to be uploaded is a packed file obtained by classifying crowds according to a preset rule, and the target device is a device corresponding to an advertiser for initiating an advertising campaign;
determining a target advertisement publishing platform selected by the advertiser;
determining a target type of a reference crowd packet corresponding to the target advertisement publishing platform, wherein the target type is at least used for indicating a terminal type supported by the target advertisement publishing platform and a file size threshold of the crowd packet;
and uploading the crowd packet to be uploaded corresponding to the target type to the target advertisement publishing platform.
2. The method of claim 1, wherein prior to uploading the crowd package to the targeted advertising platform based on the target type, the method further comprises:
and checking the file format of the crowd package to be uploaded, and uploading the crowd package to the target advertisement publishing platform according to the target type after the verification is passed.
3. The method of claim 2, wherein uploading the crowd package to the targeted advertising platform according to the target type after the verification passes comprises:
classifying the crowd packets to be uploaded according to the terminal type and the file size threshold;
and uploading the classified crowd packets to be uploaded to a corresponding target advertisement publishing platform.
4. The method of claim 3, wherein classifying the crowd packets to be uploaded according to the terminal type and the file size comprises:
obtaining a crowd packet set to be uploaded matched with the terminal type based on the terminal type;
and determining the crowd packets to be uploaded which are smaller than the file size threshold value in the crowd packet set to be uploaded.
5. The method of claim 3, wherein uploading the classified crowd packets to be uploaded to a corresponding target advertising platform comprises:
determining standard uploading steps corresponding to the target advertisement publishing platform, wherein each standard uploading step corresponds to an uploading interface;
splitting the crowd packet to be uploaded according to the uploading interface to obtain a target uploading step corresponding to the crowd packet to be uploaded;
and uploading the classified crowd packets to be uploaded to the corresponding target advertisement publishing platform according to the target uploading step.
6. The method of claim 5, further comprising:
setting a target timing task for the target uploading step, wherein the target timing task corresponds to the target uploading step one by one, and the target timing task is used for monitoring the running state of the target uploading step;
and sending alarm information when the running state indicates that the uploading time of the target uploading step is longer than the set time of the timing task or the uploading step is interrupted.
7. The method of claim 5, further comprising:
the target uploading step is completed by target application program nodes deployed in the computer cluster;
under the condition that the target application program node is down, acquiring other application program nodes except the target application program node;
and switching the target application program node to the other application program nodes, and executing the target uploading step by the other application program nodes.
8. The method of claim 1, wherein prior to determining the target type of the reference crowd package corresponding to the target advertising platform, the method further comprises:
acquiring a target account corresponding to the target advertisement publishing platform;
judging whether the crowd package to be uploaded already exists in the historical record of the target account;
and if the crowd packet to be uploaded exists in the historical record, determining to cancel uploading of the crowd packet to be uploaded.
9. An apparatus for publishing crowd packets, the apparatus being adapted to be used between an advertiser and a targeted advertising platform, comprising:
the system comprises a receiving module, a receiving module and a display module, wherein the receiving module is used for receiving a crowd packet to be uploaded from a target device, the crowd packet to be uploaded is a packed file obtained by classifying crowds according to a preset rule, and the target device is a device corresponding to an advertiser for initiating an advertising campaign;
the first determination module is used for determining a target advertisement publishing platform selected by the advertiser;
a second determining module, configured to determine a target type of a reference crowd packet corresponding to the target advertisement publishing platform, where the target type is at least used to indicate a terminal type supported by the target advertisement publishing platform and a file size threshold of the crowd packet;
and the uploading module is used for uploading the crowd packet to be uploaded corresponding to the target type to the target advertisement publishing platform.
10. A non-volatile storage medium, comprising a stored program, wherein the program, when executed, controls a device on which the non-volatile storage medium is located to perform the method of publishing a crowd package as claimed in any one of claims 1 to 8.
11. A processor for running a program, wherein the program is run to perform the method of publishing a crowd package of any one of claims 1 to 8.
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