CN110188276B - Data transmission device, method, electronic device, and computer-readable storage medium - Google Patents
Data transmission device, method, electronic device, and computer-readable storage medium Download PDFInfo
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- CN110188276B CN110188276B CN201910468366.4A CN201910468366A CN110188276B CN 110188276 B CN110188276 B CN 110188276B CN 201910468366 A CN201910468366 A CN 201910468366A CN 110188276 B CN110188276 B CN 110188276B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
The application provides a data transmission device and a method, wherein the device comprises: the first determining module is used for determining a first user identity identification set with the same label; the acquisition module is used for acquiring a second user identity mark of a first user behavior on a first application in a first user identity mark set mode; the screening module is used for screening the second user identity so as to determine a target user identity of the second user identity, wherein the second user identity has a second user behavior on the second application; the second determining module is used for determining the user corresponding to the target user identity as the accurate tag user; and the sending module is used for sending the data to be sent to the accurate label user. According to the method and the device, the target user identity marks of the first user behavior and the second user behavior on the first application and the second application are screened out, the data are sent to the accurate label users corresponding to the target user identity marks, and therefore the accuracy of data sending is improved.
Description
Technical Field
The present application relates to the field of information technology, and in particular, to a data transmission device, a data transmission method, an electronic device, and a computer-readable storage medium.
Background
When activities are performed on the network, various information of people is recorded. In order to more accurately understand the needs of the user and improve the user experience, enterprises generally label the user with information left on the internet by people and perform accurate marketing for the labeled user.
However, some users are not true users, for example, some users may fill in some wrong information, and thus cannot accurately generate tags of the user group, resulting in low accuracy of data transmitted to the tag users.
Disclosure of Invention
In view of the above, an object of the present application is to provide a data transmission apparatus, a data transmission method, an electronic device and a computer-readable storage medium, so as to improve accuracy of data transmission.
In a first aspect, an embodiment of the present application provides a data sending apparatus, including: the device comprises a first determining module, an obtaining module, a screening module, a second determining module and a sending module;
the first determining module is used for determining a first user identity identification set with the same label;
the acquisition module is used for acquiring a second user identity of a first user behavior on a first application in a first user identity set;
the screening module is used for screening the second user identity according to the first user behavior and the second user identity so as to determine a target user identity of the second user behavior on a second application in the second user identity; wherein the second user behavior matches the first user behavior;
the second determining module is used for determining the user corresponding to the target user identity as an accurate tag user;
and the sending module is used for sending the data to be sent to the accurate label user.
With reference to the first aspect, an embodiment of the present application provides a first possible implementation manner of the first aspect, where the obtaining module is further configured to: acquiring historical data corresponding to the first user identity identification set in a preset time period; wherein the historical data comprises: and the corresponding relation between the user behavior and the user identity.
With reference to the first possible implementation manner of the first aspect, an embodiment of the present application provides a second possible implementation manner of the first aspect, where the method further includes: a third determination module;
the third determining module is used for determining a second user identity of the first user behavior on the first application according to the first user behavior and the historical data; wherein the first user behavior comprises a preset user behavior.
In a second aspect, an embodiment of the present application provides a data sending method, including:
determining a first user identity identification set with the same label;
acquiring a second user identity mark of which the first user identity mark is concentrated on the first application and the first user behavior appears;
screening the second user identity according to the first user behavior and the second user identity so as to determine a target user identity of the second user behavior on a second application in the second user identity; wherein the second user behavior matches the first user behavior;
determining the user corresponding to the target user identity as an accurate tag user;
and sending the data to be sent to the accurate label user.
With reference to the second aspect, this embodiment provides a first possible implementation manner of the second aspect, where the obtaining a second user identity where the first user identity is concentrated on the first application and the first user behavior occurs includes:
acquiring historical data corresponding to the first user identity identification set in a preset time period; wherein the historical data comprises: and the corresponding relation between the user behavior and the user identity.
With reference to the first possible implementation manner of the second aspect, an embodiment of the present application provides a second possible implementation manner of the first aspect, where the method further includes:
determining a second user identity of the first user behavior on the first application according to the first user behavior and the historical data; wherein the first user behavior comprises a preset user behavior.
In combination with the second aspect, embodiments of the present application provide a third possible implementation manner of the second aspect, where the second user behavior includes at least one of: and searching, browsing and purchasing the user behaviors of the commodity corresponding to the label.
With reference to the second aspect, an embodiment of the present application provides a fourth possible implementation manner of the second aspect, where the user identity includes at least one of: the system comprises a user equipment identification code, a user identity card number and a user telephone number.
In a third aspect, an embodiment of the present application further provides an electronic device, including: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating via the bus when the electronic device is running, the machine-readable instructions when executed by the processor performing the steps of any one of the possible embodiments of the second aspect.
In a fourth aspect, the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and the computer program is executed by a processor to perform the steps in any one of the possible implementation manners of the second aspect.
An embodiment of the present application provides a data sending apparatus, including: the device comprises a first determining module, an obtaining module, a screening module, a second determining module and a sending module; the first determining module is used for determining a first user identity identification set with the same label; the acquisition module is used for acquiring a second user identity mark of the first user behavior on the first application in a first user identity mark set mode; the screening module is used for screening the second user identity according to the first user behavior and the second user identity so as to determine a target user identity of the second user behavior on the second application in the second user identity; the second determining module is used for determining the user corresponding to the target user identity as the accurate tag user; and the sending module is used for sending the data to be sent to the accurate label user. According to the method and the device, the target user identity of the first user behavior and the second user behavior on the first application and the second application are screened out by determining, the data are sent to the accurate label user corresponding to the target user identity, and the accuracy of data sending can be improved.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 is a flowchart illustrating a data transmission method according to an embodiment of the present application;
fig. 2 is a flowchart illustrating another data transmission method provided in an embodiment of the present application;
fig. 3 is a schematic structural diagram illustrating a data transmission apparatus according to an embodiment of the present application;
fig. 4 shows a schematic structural diagram of an electronic device provided in an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
Embodiments of the present application provide a data transmission apparatus and method, an electronic device, and a computer-readable storage medium, which are described below by way of embodiments.
To facilitate understanding of the present embodiment, a detailed description is first given of a data transmission method disclosed in the embodiments of the present application.
The following describes a data transmission method provided in an embodiment of the present application in detail with reference to the following application scenarios. The data sending method provided by the embodiment of the application can be used for judging the accuracy of the media end user label.
When an enterprise carries out marketing activities, accurate marketing is usually carried out on the users according to the labels of the users. For example, when a mother-and-infant product manufacturer can push advertisements at an odds and ends media end, in order to realize accurate marketing, the mother-and-infant product manufacturer can only push corresponding advertisements to the users according to the mother-and-infant labels. However, when some users see the advertisement of the mother-and-baby product at the love-and-art media end, the users may not be real mother-and-baby product users, and therefore, the labels corresponding to the label user groups are not accurate, so that the advertisement delivered by mother-and-baby product manufacturers is not accurate, and advertisement resources are wasted.
Based on this, the present application provides a data transmission method, as shown in the flowchart of the data transmission method shown in fig. 1, the method includes the following steps:
s101: a first set of user identities having the same label is determined.
S102: and acquiring a second user identity of the first user behavior on the first application in the first user identity set.
S103: and screening the second user identity according to the first user behavior and the second user identity so as to determine a target user identity of the second user behavior on the second application in the second user identity.
S104: and determining the user corresponding to the target user identity as the accurate tag user.
S105: and sending the data to be sent to the accurate label user.
In step S101, a target tag is first determined, a user group corresponding to the target tag is then determined according to the determined target tag, and finally, a first user identity set of the user group is obtained according to the determined user group.
Here, the user population corresponding to the target tag may be determined on the software application. For example, a user population of mother-to-infant tags may be determined in the art of love.
The first set of user identities may be a set of user identities of the tagged user. The first user identity may be an identification code of the user equipment, a telephone number or an identification number which is filled in by the user when the user registers at the media terminal. For example a unique identification code in the user's handset. Since the first user identity is the unique identity of the user on the software application and has authenticity, the tag user can be determined from the first user identity.
In step S102, the first application may be a media end, or an e-commerce service platform, such as an arcade media end, or an e-commerce service platform such as a wanbao network and a kyoto.
The first user behavior may be a preset user behavior, that is, a user behavior customized according to a behavior feature corresponding to the tag. The first user behavior may include user behavior of a user group corresponding to the target tag appearing on the first application, for example, user behavior of a user group of a mother-and-baby tag browsing on the curiosity and viewing mother-and-baby advertisement details.
The second user identity may also include an identification code of the user equipment, a telephone number or an identification number that is filled in by the user when the user registers at the media terminal.
The second user identity is selected from the first set of user identities and the user identity of the first user activity appears on the first application.
The specific acquisition process of the second user identity comprises the following steps:
s201: and acquiring historical data corresponding to the first user identity identification set in a preset time period.
S202: and determining a second user identity of the first user behavior on the first application according to the first user behavior and the historical data.
In step S201, corresponding historical data may be obtained from background data according to a first user identity of a target tag user group within a preset time period.
The historical data may include user behavior and a correspondence between the user behavior and the user identity.
According to the first user identity and the corresponding relation between the user behavior and the user identity, the first user behavior can be determined.
In step S202, a user id, that is, a second user id, of the first user behavior occurring on the first application may be determined according to the first user behavior and the historical data.
Here, the second subscriber identity is determined from the first set of subscriber identities. Moreover, the labels corresponding to the second user identifiers are the same as the labels corresponding to the first user identifier set, and a plurality of second user identifiers may be present or absent, or all of the first user identifiers may be present.
That is, through the above steps S201 and S202, the second user id where the first user behavior occurs on the first application is determined from the first user ids.
Here, by way of specific explanation, for example, the number of the user mobile phone identifiers of the maternal-infant tag determined at the erichian media end is 100, and the number of the user mobile phone identifiers of the maternal-infant product where the action of clicking the advertisement detail page occurs at the erichian media end is 60. That is to say, the 60 user mobile phone identification codes are obtained from the 100 user mobile phone identification codes, are all users in the love art media terminal and all have mother-infant tags, but the 60 user mobile phone identification codes have the behavior of clicking the advertisement detail page at the love art media terminal.
In step S103, the second application may be an e-commerce platform, such as a pai net, a kyoto, and the like.
Here, the second user behavior is matched with the first user behavior, and specifically, for the maternal-fetal product advertisement, the second user behavior may include behaviors of searching, browsing, viewing an advertisement detail page, collecting and purchasing maternal-fetal products, and the like.
In particular implementations, the second user behavior may be the same as the first user behavior or may be related to the first user behavior. It should be understood here that the behavior of the user on the second application that is related to the first user behavior may be determined as the second user behavior.
In this step, according to the first user behavior and the second user identity, a target user identity where the second user behavior occurs on the second application is screened from the determined second user behavior identities.
That is, in this step, it is verified, through the second application and the second user behavior, whether the user corresponding to the second user id where the first user behavior occurs on the first application has the second user behavior on the second application. And when the user corresponding to the second user identity generates a second user behavior on the second application, determining the second user identity corresponding to the part of users as the target user identity.
In step S104, a user corresponding to the target user identity where the first user behavior occurs on the first application and the second user behavior occurs on the second application is determined as an accurate tag user.
For example, if the mobile phone identification codes of users who click the mother-infant advertisement detail page on the ace media terminal are purchased in the kyoto in 180 days, the users corresponding to the mobile phone identification codes of the users are the accurate label users.
In step S105, the data to be transmitted may be data in audio, video or text form, and in a specific implementation, the data to be transmitted may also be an advertisement. The advertiser sends the advertisement to the accurate tag user through the server.
By the method, the advertiser can send the advertisement to the accurate tag user, so that the sent advertisement is more accurate.
Based on the same technical concept, embodiments of the present application further provide a data transmission device, an electronic device, a computer storage medium, and the like, which can be specifically referred to in the following embodiments.
Fig. 3 is a block diagram illustrating a data transmission apparatus according to some embodiments of the present application, which implements functions corresponding to the above-described steps of performing a data transmission method on a terminal device. The apparatus may be understood as a component of a server including a processor, which is capable of implementing the above data transmission method, as shown in fig. 3, the data transmission apparatus 300 may include: a first determining module 301, an obtaining module 302, a second determining module 303 and a judging module 304;
a first determining module 301, configured to determine a first user identity set with the same tag;
an obtaining module 302, configured to obtain a second user identity of a first user behavior occurring on a first application in the first user identity set;
the screening module 303 is configured to screen the second user identity according to the first user behavior and the second user identity, so as to determine a target user identity of the second user behavior occurring on the second application in the second user identity; wherein the second user behavior matches the first user behavior;
a second determining module 304, configured to determine a user corresponding to the target user identity as an accurate tag user;
a sending module 305, configured to send data to be sent to a user corresponding to the accuracy tag.
Further, the obtaining module 302 is further configured to obtain historical data corresponding to the first user identity set within a preset time period; wherein the historical data comprises: the corresponding relation between the user behavior and the user identity;
further, the data transmission apparatus 300 may further include: a third determination module;
the third determining module is used for determining a second user identity of the first user behavior on the first application according to the first user behavior and the historical data; wherein the first user behavior comprises a preset user behavior.
Further, the second user action includes at least one of: and searching, browsing and purchasing the user behaviors of the commodity corresponding to the label.
Further, the user identity includes at least one of: the system comprises a user equipment identification code, a user identity card number and a user telephone number.
As shown in fig. 4, a schematic structural diagram of an electronic device 400 provided in this embodiment of the present application includes a processor 401, a memory 402, and a bus 403, where the memory 402 stores machine-readable instructions executable by the processor 401, when a network-side device operates, the processor 401 and the memory 402 communicate via the bus 403, and when the machine-readable instructions are executed by the processor 401, the machine-readable instructions are executed by the processor 401 to perform the following processes:
determining a first user identity identification set with the same label;
acquiring a second user identity mark of which the first user identity mark is concentrated on the first application and the first user behavior appears;
screening the second user identity according to the first user behavior and the second user identity so as to determine a target user identity of the second user behavior on a second application in the second user identity; wherein the second user behavior matches the first user behavior;
determining the user corresponding to the target user identity as an accurate tag user;
and sending the data to be sent to the accurate label user.
Further, the machine readable instructions when executed by the processor 401 may further perform the following:
acquiring historical data corresponding to the first user identity identification set in a preset time period; wherein the historical data comprises: the corresponding relation between the user behavior and the user identity;
further, the machine readable instructions when executed by the processor 401 may further perform the following:
determining a second user identity of the first user behavior on the first application according to the first user behavior and the historical data; wherein the first user behavior comprises a preset user behavior.
Further, the second user action includes at least one of: and searching, browsing and purchasing the user behaviors of the commodity corresponding to the label.
Further, the user identity includes at least one of: the system comprises a user equipment identification code, a user identity card number and a user telephone number.
The computer program product for performing the data transmission method provided in the embodiment of the present application includes a computer-readable storage medium storing a nonvolatile program code executable by a processor, where instructions included in the program code may be used to execute the method described in the foregoing method embodiment, and specific implementation may refer to the method embodiment, and is not described herein again.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present application, and are used for illustrating the technical solutions of the present application, but not limiting the same, and the scope of the present application is not limited thereto, and although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the exemplary embodiments of the present application, and are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (10)
1. A data transmission apparatus, comprising: the device comprises a first determining module, an obtaining module, a screening module, a second determining module and a sending module;
the first determining module is used for determining a first user identity identification set with the same label;
the acquisition module is used for acquiring a second user identity of a first user behavior on a first application in a first user identity set;
the screening module is used for screening the second user identity according to the first user behavior and the second user identity so as to determine a target user identity of the second user behavior on a second application in the second user identity; wherein the second user behavior matches the first user behavior;
the second determining module is used for determining the user corresponding to the target user identity as an accurate tag user;
and the sending module is used for sending the data to be sent to the accurate label user.
2. The data transmission apparatus according to claim 1, wherein the obtaining module is further configured to: acquiring historical data corresponding to the first user identity identification set in a preset time period; wherein the historical data comprises: and the corresponding relation between the user behavior and the user identity.
3. The data transmission apparatus according to claim 2, further comprising: a third determination module;
the third determining module is used for determining a second user identity of the first user behavior on the first application according to the first user behavior and the historical data; wherein the first user behavior comprises a preset user behavior.
4. A data transmission method is applied to a data transmission device, and the data transmission device comprises the following steps: the data transmission method comprises a first determining module, an obtaining module, a screening module, a second determining module and a transmitting module, and is characterized by comprising the following steps:
determining a first user identity identification set with the same label;
acquiring a second user identity mark of which the first user identity mark is concentrated on the first application and the first user behavior appears;
screening the second user identity according to the first user behavior and the second user identity so as to determine a target user identity of the second user behavior on a second application in the second user identity; wherein the second user behavior matches the first user behavior;
determining the user corresponding to the target user identity as an accurate tag user;
and sending the data to be sent to the accurate label user.
5. The data transmission method according to claim 4, wherein the obtaining the second subscriber identity where the first subscriber identity is concentrated on the first application and the first subscriber behavior occurs comprises:
acquiring historical data corresponding to the first user identity identification set in a preset time period; wherein the historical data comprises: and the corresponding relation between the user behavior and the user identity.
6. The data transmission method according to claim 5, further comprising:
determining a second user identity of the first user behavior on the first application according to the first user behavior and the historical data; wherein the first user behavior comprises a preset user behavior.
7. The data transmission method according to claim 4, wherein the second user action comprises at least one of: and searching, browsing and purchasing the user behaviors of the commodity corresponding to the label.
8. The data transmission method according to claim 4, wherein the user identity comprises at least one of: the system comprises a user equipment identification code, a user identity card number and a user telephone number.
9. An electronic device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating over the bus when the electronic device is operating, the machine-readable instructions when executed by the processor performing the steps of the data transmission method of any of claims 4 to 8.
10. A computer-readable storage medium, having stored thereon a computer program which, when being executed by a processor, carries out the steps of the data transmission method according to one of claims 4 to 8.
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| CN111290713B (en) * | 2020-01-22 | 2023-11-03 | 恩亿科(北京)数据科技有限公司 | Data storage method and device, electronic equipment and storage medium |
| CN111951040A (en) * | 2020-07-20 | 2020-11-17 | 上海淇馥信息技术有限公司 | Information sending method and device, electronic equipment and storage medium |
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| 基于用户兴趣标签的混合推荐方法;朱雨晗;《电子制作》;20181115;全文 * |
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|---|---|
| CN110188276A (en) | 2019-08-30 |
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