CN113014637B

CN113014637B - Information display method and information push method

Info

Publication number: CN113014637B
Application number: CN202110197710.8A
Authority: CN
Inventors: 郭隽侠; 王钰; 周勋; 严伟锋; 韩楠; 周浩傑; 张卫东; 孔祥明; 李昱蓉; 顾珊珊; 张健; 章宇通
Original assignee: China Unionpay Co Ltd
Current assignee: China Unionpay Co Ltd
Priority date: 2021-02-22
Filing date: 2021-02-22
Publication date: 2023-09-19
Anticipated expiration: 2041-02-22
Also published as: CN113014637A

Abstract

The application discloses an information display method and an information push method, which belong to the technical field of information processing, wherein the information display method comprises the steps of receiving broadcast information sent by beacon equipment under the condition that electronic equipment is positioned in a position range covered by the beacon equipment; the broadcast information comprises a beacon identifier corresponding to the beacon equipment; according to the beacon identification, broadcast information is sent to a first server corresponding to the first application program, so that the first server obtains push information corresponding to the position range according to the beacon identification in the broadcast information; wherein the first application is associated with a beacon device; and receiving the push information sent by the first server and displaying the push information. According to the embodiment of the application, the problems that the clicking rate of the existing user on the pushed information is low, the information utilization rate is low, and the expected pushing effect cannot be achieved can be at least solved.

Description

Information display method and information push method

Technical Field

The application belongs to the technical field of information processing, and particularly relates to an information display method and an information pushing method.

Background

In many scenarios, the information pushing platform can push some information to the user of the client, for example, merchants need to push some preferential information, promotion information and the like to the user, so that how to enable the client to receive the information in time when the client needs the preferential information becomes a problem to be solved urgently for improving the use experience of the client.

In the prior art, when an information pushing platform pushes information to a user, the user does not need the information in the current scene, so that the click rate of the user on the pushed information is low, the information utilization rate is low, and the expected pushing effect cannot be achieved.

Disclosure of Invention

The embodiment of the application provides an information display method and an information pushing method, which can solve the problems that the clicking rate of the existing user on pushed information is low, the information utilization rate is low, and the expected pushing effect cannot be achieved.

In a first aspect, an embodiment of the present application provides an information display method, applied to an electronic device, where the method may include:

receiving broadcast information sent by the beacon equipment under the condition that the electronic equipment is positioned in a position range covered by the beacon equipment; the broadcast information comprises a beacon identifier corresponding to the beacon device;

according to the beacon identification, the broadcast information is sent to a first server corresponding to a first application program, so that the first server obtains push information corresponding to the position range according to the beacon identification in the broadcast information; wherein the first application is associated with the beacon device;

And receiving the push information sent by the first server and displaying the push information.

In a second aspect, an embodiment of the present application provides an information pushing method, applied to a server, where the method may include:

receiving broadcast information sent by electronic equipment; the broadcast information is broadcast information sent to the electronic equipment by the beacon equipment under the condition that the electronic equipment is located in a position range covered by the beacon equipment, and the broadcast information comprises a beacon identifier corresponding to the beacon equipment;

according to the beacon identification in the broadcast information, push information corresponding to the position range is obtained;

and sending the push information to the electronic equipment.

In a third aspect, an embodiment of the present application provides an information display apparatus configured in an electronic device, where the apparatus may include:

a broadcast receiving module, configured to receive broadcast information sent by a beacon device when the electronic device is located within a location range covered by the beacon device; the broadcast information comprises a beacon identifier corresponding to the beacon device;

the information sending module is used for sending the broadcast information to a first server corresponding to a first application program according to the beacon identification, so that the first server obtains push information corresponding to the position range according to the beacon identification in the broadcast information; wherein the first application is associated with the beacon device;

The push receiving module is used for receiving the push information sent by the first server and displaying the push information.

In a fourth aspect, an embodiment of the present application provides an information pushing apparatus configured in a server, where the apparatus may include:

the information receiving module is used for receiving broadcast information sent by the electronic equipment; the broadcast information is broadcast information sent to the electronic equipment by the beacon equipment under the condition that the electronic equipment is located in a position range covered by the beacon equipment, and the broadcast information comprises a beacon identifier corresponding to the beacon equipment;

the pushing acquisition module is used for acquiring pushing information corresponding to the position range according to the beacon identification in the broadcast information;

and the equipment pushing module is used for sending the pushing information to the electronic equipment.

In a fifth aspect, an embodiment of the present application provides an electronic device, which may include:

a processor and a memory storing computer program instructions;

the processor, when executing the computer program instructions, implements the information display method as shown in any embodiment of the first aspect.

In a sixth aspect, embodiments of the present application provide a server, which may include:

a processor and a memory storing computer program instructions;

the processor, when executing the computer program instructions, implements an information push method as shown in any one of the embodiments of the second aspect.

In a seventh aspect, embodiments of the present application provide a computer storage medium having stored thereon computer program instructions which, when executed by a processor, implement an information display method as shown in any of the embodiments of the first aspect or an information push method as shown in any of the embodiments of the second aspect.

According to the information display method and the information pushing method, the beacon equipment is utilized to locate the electronic equipment used by the user in a short distance, the scene of the position of the user is determined according to the position range corresponding to the beacon equipment, and then the information needing to be pushed in the specific scene is determined, so that the information pushed in the specific scene is received and displayed, the click rate of the user on the pushed information can be improved in the specific scene, the utilization rate of the information is improved, and the information pushing can achieve the expected pushing effect.

Drawings

In order to more clearly illustrate the technical solution of the embodiments of the present application, the drawings that are needed to be used in the embodiments of the present application will be briefly described, and it is possible for a person skilled in the art to obtain other drawings according to these drawings without inventive effort.

FIG. 1 is a diagram of an architecture for information push provided by one embodiment of the present application;

FIG. 2 is a schematic diagram of information push provided in another embodiment of the present application;

FIG. 3 is a flow chart of an information display method according to an embodiment of the present application;

FIG. 4 is a flowchart of an information display method according to another embodiment of the present application;

fig. 5 is a schematic flow chart of an information pushing method according to an embodiment of the present application;

FIG. 6 is a schematic diagram of an information processing flow of an information push system according to an embodiment of the present application;

FIG. 7 is a schematic diagram of an information processing flow of an information push system according to another embodiment of the present application;

fig. 8 is a schematic structural view of an information display device according to an embodiment of the present application;

FIG. 9 is a schematic structural diagram of an information pushing device according to an embodiment of the present application;

FIG. 10 is a schematic diagram of a computing device provided in one embodiment of the application.

Detailed Description

Features and exemplary embodiments of various aspects of the present application will be described in detail below, and in order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be described in further detail below with reference to the accompanying drawings and the detailed embodiments. It should be understood that the particular embodiments described herein are meant to be illustrative of the application only and not limiting. It will be apparent to one skilled in the art that the present application may be practiced without some of these specific details. The following description of the embodiments is merely intended to provide a better understanding of the application by showing examples of the application.

It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises the element.

In order to solve the problems in the prior art, the embodiment of the application provides an information display method and an information pushing method. The information display method and the information push method provided by the embodiment of the application are first described below.

Fig. 1 shows a structure diagram of information push provided by an embodiment of the present application. The information display method and the information pushing method provided by the embodiment of the application can be applied to the architecture shown in fig. 1, and are specifically described in detail with reference to fig. 1.

As shown in fig. 1, the architecture diagram may include a beacon device 10, an electronic device 11, and a first server 12, where the electronic device 11 and the first server 12 may establish a connection through a network. The beacon device 10 may be a device in which a short-range communication means, such as bluetooth low energy (Bluetooth Low Energy, BLE), is installed. The electronic device 11 may be a mobile device with communication function, such as a mobile phone, a tablet computer, a smart bracelet, a smart watch, etc., and the electronic device 11 is provided with a first application program associated with the beacon device 10. In addition, the electronic device 11 is further provided with a receiver for the short-range communication device, and the device system of the electronic device 11 supports monitoring the broadcast information sent by the short-range communication device, and waking up the first application program associated with the beacon device 10 through the broadcast information to send information to a background server of the first application program, that is, the first server 12. The first server 12 may be a cloud server or a cluster of servers or the like having storage and computing capabilities.

Based on the above architecture, the beacon device 10 may send information to the electronic device 11 located in the signal coverage area thereof in a broadcast manner, after the electronic device 11 receives the broadcast information sent by the beacon device 10, the electronic device 11 may upload the broadcast information to the first server 12 corresponding to the specified first application program through the network, so that the first server 12 can push the corresponding information to the electronic device 11 according to the location scenario where the beacon device 10 is located.

Therefore, specific information can be pushed to the user in a specific scene, so that the click rate of the user on the pushed information is improved, the utilization rate of the information is improved, and the information pushing can achieve the expected pushing effect.

In addition, fig. 2 shows a structure diagram of information push provided in another embodiment of the present application. The information display method and the information pushing method provided by the embodiment of the application can also be applied to the architecture shown in fig. 2, and are specifically described in detail with reference to fig. 2.

As shown in fig. 2, the architecture diagram may include a beacon device 20, an electronic device 21, a first server 22, and a second server 23, where a connection may be established between the electronic device 21, the first server 22, and the second server 23 through a network. The beacon device 20 may be a device in which a short-range communication means, such as BLE, is installed. The electronic device 21 may be a mobile device with communication function, such as a mobile phone, a tablet computer, a smart bracelet, a smart watch, etc., a receiver for a short-range communication device may be disposed on the electronic device 21, and at least one second application program is installed on the electronic device 21 in addition to a first application program associated with the beacon device 20, where the second application program may be an application program including a broadcast monitoring process, and the broadcast monitoring process may be used to monitor broadcast information sent by the short-range communication device, for example, a software development kit (Software Development Kit, SDK) that may monitor bluetooth broadcast signals in linkage with a plurality of application programs. The first server 22 and the second server 23 may be devices having a storage function and a computing function, such as a cloud server or a server cluster. The first server 22 is a background server of the first application program, and the second server 23 is a background server of the broadcast listening process.

Based on the above architecture, the beacon device 20 may send information to the electronic device 21 located in the signal coverage area thereof in a broadcast manner, in the case that at least one second application installed in the electronic device 21 is in an operating state, monitor the broadcast information sent by the beacon device 20 through a broadcast monitoring process contained therein, and then the electronic device 21 may inform the second server 23 through a network, forward the broadcast information to the first server 22 corresponding to the first application associated with the beacon device 20 through the second server 23, so that the first server 22 can push corresponding information to the electronic device 21 according to the location scenario where the beacon device 20 is located.

Therefore, even if the device does not support monitoring of broadcast signals, broadcast information sent by the beacon device can be monitored in linkage through a broadcast monitoring process configured in some application programs, and then the broadcast information is forwarded to a server of the application program associated with the beacon device through a background server, so that a function of pushing specific information to a user in a specific scene is realized.

According to the above architecture, the detailed description of the information display method provided by the embodiment of the application is first provided with reference to fig. 3 to 4.

Fig. 3 is a flowchart of an information display method according to an embodiment of the present application. The information display method provided by the embodiment of the present application may be performed by the electronic device 11 shown in fig. 1 or the electronic device 21 shown in fig. 2.

As shown in fig. 3, the information display method may specifically include the following:

first, in step 310, in the case that the electronic device is located within the location range covered by the beacon device, broadcast information sent by the beacon device is received; the broadcast information comprises a beacon identifier corresponding to the beacon equipment;

step 320, according to the beacon identifier, sending broadcast information to the first server corresponding to the first application program, so that the first server obtains push information corresponding to the location range according to the beacon identifier in the broadcast information; wherein the first application is associated with a beacon device;

then, in step 330, the push information sent by the first server is received, and the push information is displayed.

Therefore, the electronic equipment used by the user is positioned in a short distance by using the beacon equipment, the scene of the position of the user is determined according to the position range corresponding to the beacon equipment, and the information needing to be pushed in the specific scene is further determined, so that the information pushed in the specific scene is received and displayed, the click rate of the user on the pushed information can be improved in the specific scene, the utilization rate of the information is further improved, and the information pushing can achieve the expected pushing effect.

The following describes the above steps in detail, as follows:

first, referring to step 310, the beacon device in the embodiment of the present application may be a device mounted with a short-range communication apparatus, which periodically transmits broadcast information to a surrounding preset range through a short-range communication signal. The beacon device may be placed in a particular scenario where pushing information is actually needed, such as by placing the beacon device near a checkout counter to push coupon information that may be used when paying for an electronic device near the checkout counter.

In an alternative embodiment, the beacon device may be a bluetooth low energy beacon device, and the broadcast information may be information that the beacon device broadcasts to electronic devices located within the location range via bluetooth signals, accordingly.

Here, the location range may be a range that can be covered by the bluetooth signal of the beacon device at the current location, the coverage may be adjusted as needed, and optionally, the location range may include a range that is not more than 2 meters away from the beacon device, for example, a location range corresponding to the beacon device disposed near the cash register may be adjusted to be within a radius of 2 meters around the beacon device, so as to precisely lock a user who pays near the cash register, and pushing preferential information usable in paying to the user.

Compared with the existing mature and widely used communication modes such as traditional Bluetooth, infrared and WIFI, the low-power Bluetooth beacon equipment provided by the embodiment of the application has the characteristics of low power consumption cost, adjustable communication distance, strong anti-interference capability, wide application range and the like, and has higher matching performance with a service target of pushing information to users in a short distance under a line, thus not only establishing a foundation for wide arrangement of the beacon equipment, but also accurately locking the users in a specific scene because of realizing ultra-short distance information broadcasting, thereby carrying out accurate pushing and further improving the click rate and the use rate of pushing information. In addition, because the cost of each Bluetooth pushing beacon is controllable, compared with the advertisement propaganda cost and marketing expenditure with high short term, the marketing cost can be reduced.

In addition, when the beacon device in the embodiment of the application sends the broadcast information to the electronic device in the covered position range, the broadcast information can include the beacon identifier corresponding to the beacon device, so that the first application program associated with the beacon device can be determined through the beacon identifier, and the information is pushed to the user through the first server corresponding to the first application program aiming at the specific environment of the position of the beacon device.

Next, referring to step 320, in the embodiment of the present application, the beacon identifier may be information capable of uniquely representing the beacon device, for example, the length of bluetooth broadcast information sent by the beacon device to the outside is 31 bytes, where the beacon identifier may include a total of 4 bytes (about 42 hundred million size ranges) for characterizing the Serial Number (SN) of the beacon.

Here, in the case where the device system of the electronic device supports monitoring broadcast information sent by the beacon device and supports waking up the first application program associated with the beacon device through the broadcast information, the broadcast information may be sent to the first server corresponding to the first application program according to the beacon identifier corresponding to the beacon device.

In addition, it should be noted that the first server may be one server, or may include two servers, that is, an application program (APP) server and an activity management server, where the APP server may be used to communicate with the first application program, and the activity management server may be used to generate push information. The electronic device may send the broadcast information and the target user information to the APP server through the first application program, the APP server forwards the broadcast information and the target user information to the campaign management server, the campaign management server generates corresponding push information, and then the push information is transmitted back to the APP server, where the APP server pushes the broadcast information and the target user information to the electronic device where the first application program logged in with the target user information is located.

In an alternative embodiment, the step 320 may specifically include:

operating a first application program according to the beacon identification;

transmitting target user information and broadcast information to a first server corresponding to the first application program through the first application program, so that the first server generates push information corresponding to the position range according to the target user information and the beacon identifier; the target user information is user information logged in the first application program.

Here, the target user information may be used to identify a user who logs in to the first application program, and may be, for example, a user ID or the like. In this way, the first server may generate push information with user personalization based on the target user information.

In one particular example, for a beacon device disposed near a checkout counter, the first Application associated with the beacon device may be a payment Application (APP). After receiving the broadcast information sent by the beacon equipment, the payment APP in the electronic equipment can be opened according to the beacon identification in the broadcast information, and the user ID logged in on the payment APP and the broadcast information sent by the beacon equipment are sent to the background server through the payment APP.

Therefore, by running the appointed application program and sending the user information logged in the application program to the corresponding background server through the application program, the background server can generate personalized push information according to the user information, the pertinence of the push information to different users is improved, the click rate and the utilization rate of the user to the push information can be further improved, and the push effect is improved.

Based on this, in an alternative embodiment, the first server comprises an activity management server and an application server;

the step of sending, by the first application, the target user information and the broadcast information to the first server corresponding to the first application may specifically include:

and sending the target user information and the broadcast information to an application server corresponding to the first application program through the first application program, so that the application server forwards the target user information and the broadcast information to an activity management server, generates push information corresponding to the position range through the activity management server, forwards the push information to the application server, and pushes the push information to the electronic equipment through the application server.

In a specific example, after receiving broadcast information sent by a beacon device, a payment APP in an electronic device may be opened according to a beacon identifier in the broadcast information, and a user ID logged in on the payment APP and the broadcast information sent by the beacon device may be sent to an APP server by the payment APP, and then forwarded to an activity management server by the APP server.

In this way, the first server is divided into the activity management server and the application program server, the special activity management server is utilized to manage the activities corresponding to the push information, and then the application program server and the electronic equipment where the client is located interact uniformly, so that the push activities can be conveniently updated and managed in a centralized way.

Next, referring to step 330, after the first server generates the push information in the specific scene corresponding to the location range of the beacon device, the push information may be pushed to the electronic device, so that the electronic device may receive the push information sent by the first server, and display the push information in the electronic device. Specifically, the push information receiving form includes, but is not limited to, popup window, short message, APP station internal message, etc.

In an alternative embodiment, the push information may be a marketing page in which at least one marketing message is displayed.

Here, the marketing page may be, for example, a marketing page of a merchant in a location range corresponding to the beacon device, or may be a marketing page of a corresponding merchant in a specific scene corresponding to the location range. In addition, the marketing information included in the page may be, for example, discount information, coupon information, lottery information, full-down information of a specific bank card, or the like.

In addition, it should be noted that the pushing information may also be a link corresponding to the marketing page, and the user may open the corresponding marketing page by clicking the link.

Based on this, after the above step 330, the information display method provided in the embodiment of the present application may further include:

receiving a second input of the user for at least one marketing message in the marketing page;

responding to the second input, and acquiring virtual resources corresponding to the marketing information;

in the case where the user performs the payment operation based on the first application, the payment operation is completed based on the virtual resource in the first application.

Here, the second input may be, for example, an input by which the user clicks on at least one marketing message displayed in the marketing page. The virtual resource corresponding to the marketing message may be, for example, a discount coupon corresponding to discount information, a lottery ticket corresponding to lottery information, a full-down coupon corresponding to bank card full-down information, or the like.

In a specific example, in a case where the specific scenario is a payment scenario, the user may enjoy the preferential payment by using the payment APP, that is, the first application, to perform the payment operation, that is, by using the coupon of the retrieved merchant, the full coupon when using the specific bank card for payment, or the like.

Therefore, through the selection of the user to the pushed marketing information, the user can enjoy the preferential effect during payment, the user is promoted to use the pushed marketing information, and the pushing effect of the marketing information is improved.

In addition, after the step of receiving the second input of the user for at least one marketing message in the marketing page, the information display method provided by the embodiment of the application may further include:

recording user operation behavior data corresponding to the second input;

and sending the user operation behavior data to the first server through the first application program.

Here, the user operation behavior data may be data related to the second input, such as behavior data of a user click, a prize, or the like. By recording the user operation behavior data and uploading the user operation behavior data to the first server, service personnel can conveniently inquire and export the data so as to evaluate the pushing effect.

On the basis of the above embodiment, if at least one second application program is installed in the electronic device and the at least one second application program is in an operating state, broadcast information sent by the target device may be monitored and received through a broadcast monitoring process included in the second application program. Correspondingly, the broadcast information can also comprise an application identifier of the first application program, and the first server can comprise an activity management server, so that the broadcast information can be sent to a second server corresponding to the broadcast monitoring process according to the beacon identifier, the second server can forward the broadcast information to the activity management server according to the application identifier, and push information corresponding to the position range is acquired through the activity management server. As shown in fig. 4, in one possible embodiment, another information display method provided in an embodiment of the present application may include steps 410 to 430, which are specifically shown as follows:

Step 410, monitoring and receiving broadcast information sent by the beacon device through a broadcast monitoring process under the condition that the electronic device is located within a position range covered by the beacon device and at least one second application program in the electronic device is in an operating state; the broadcast information comprises a beacon identifier corresponding to the beacon device and an application identifier of the first application program.

Here, the second application may be an application including a broadcast listening process, and the second application may include the first application, that is, the first application may also be an application including a broadcast listening process. The broadcast monitoring process may be used to monitor broadcast information sent by the short-range communication device, where the broadcast monitoring process may be, for example, a push SDK for bluetooth signal collection, where the APPs carrying the push SDKs may monitor bluetooth broadcast signals in a coordinated manner, that is, as long as one APP carrying the push SDK is running in the electronic device, broadcast information sent by the beacon device through bluetooth may be monitored, without a first application associated with the beacon device remaining running, so that, even if the device system of the electronic device does not support monitoring bluetooth broadcast signals, broadcast information sent by the beacon device may be monitored in a coordinated manner through the push SDKs configured in some applications.

In addition, the application identifier corresponding to the first application program may be information capable of uniquely representing the application program. For example, the length of the bluetooth broadcast information sent by the beacon device to the outside is 31 bytes, where UUID/Major/Minor is used to uniquely identify the bluetooth beacon. The 16 bytes corresponding to UUID (Universally Unique Identifier, universal unique identification code) are used for representing a specific APP, and of course, personalized setting can be performed according to different services; the Major/Minor total 4 bytes are used to characterize the SN number of the beacon device.

And step 420, according to the beacon identification, sending broadcast information to a second server corresponding to the broadcast monitoring process, so that the second server forwards the broadcast information to the activity management server according to the application identification, and the activity management server obtains push information corresponding to the position range.

The broadcast information can be forwarded to the first server corresponding to the corresponding first application program through the second server corresponding to the broadcast monitoring process, so that information push for the first application program is realized. In addition, when the first server comprises the APP server and the activity management server, the second server can forward the broadcast information to the corresponding activity management server, and after the activity management server analyzes the broadcast information, the corresponding push information is generated and pushed to the electronic equipment by calling a push interface of the APP server.

In a specific example, the bluetooth collecting SDK may send the scanned broadcast information to the SDK background, that is, the second server, and the SDK background forwards the broadcast information to the activity management background, that is, the activity management server, and identifies the beacon identifier in the broadcast information through the activity management background, so as to generate corresponding push information, and push the corresponding push information to the electronic device.

In an alternative implementation manner, the first server may further include an application server, and accordingly, after step 420 and before step 430, the information display method provided by the embodiment of the present application may further include:

receiving link information pushed by an application server; the link information is information which is generated by the activity management server according to the beacon identification and is associated with the first application program, the activity management server forwards the link information to the application program server, and the link information is pushed to the electronic equipment through the application program server;

running a first application upon receiving a first input for linking information;

transmitting target user information to an activity management server through a first application program so that the activity management server generates push information corresponding to a position range according to the target user information; the target user information is user information logged in the first application program.

Here, the link information may be information for triggering the opening of the first application. The first input may be, for example, an input of the user clicking on the link information. When the first server comprises an APP server and an activity management server, link information pushed by the APP server can be received, after a first input aiming at the link information is received, a first application program is operated, target user information is sent to the activity management server through the first application program, so that the activity management server generates push information corresponding to a position range according to the target user information, and then the activity management server sends the push information to the electronic equipment for display.

In a specific example, before pushing information to a user, link information may be pushed first, the user may open a corresponding APP, that is, a first application program, by clicking on the link information, and then send a user ID logged on the APP to a first server, so as to generate, by using the first server, personalized push information of the user in the specific scene position, for example, query, by using the user information, a type of a bank card bound by the user on the APP, and further push, to the user, preference information related to the bank card bound by the user.

Therefore, by operating the first application program, the user information logged in the first application program is collected, so that the generated push information has the characteristic of individuation of the user.

Step 430, receiving the push information sent by the activity management server, and displaying the push information.

The information pushing method provided by the embodiment of the present application is described in detail below with reference to fig. 5 with respect to the first server side.

Fig. 5 is a flowchart of an information pushing method according to an embodiment of the present application. The information pushing method provided by the embodiment of the present application may be performed by the first server 12 shown in fig. 1 or the first server 22 shown in fig. 2.

As shown in fig. 5, the information pushing method specifically may include the following steps:

firstly, step 510, receiving broadcast information sent by an electronic device; the broadcast information is broadcast information sent to the electronic equipment by the beacon equipment under the condition that the electronic equipment is located in a position range covered by the beacon equipment, and the broadcast information comprises a beacon identifier corresponding to the beacon equipment;

Step 520, obtaining push information corresponding to the position range according to the beacon identifier in the broadcast information;

then, in step 530, push information is sent to the electronic device.

Therefore, the beacon equipment is utilized to carry out close-range positioning on the electronic equipment used by the user, namely, after the electronic equipment sends the received broadcast information to the first server, the first server can determine the position range corresponding to the beacon equipment according to the broadcast information, further determine the scene of the position of the user and the information needing to be pushed in the specific scene, and accordingly information pushing is carried out, in this way, the clicking rate of the user on the pushed information can be improved in the specific scene, the utilization rate of the information is improved, and the information pushing can achieve the expected pushing effect.

The following describes the above steps in detail, as follows:

first, referring to step 510, in an embodiment of the present application, the first server may be a background server of a first application program, where the first application program is associated with a beacon device.

Here, the first server may be one server, or may include two servers, that is, an APP server and an activity management server, where the APP server may be used to communicate with the first application program, and the activity management server may be used to generate push information. The broadcast information sent by the electronic device may be received by the APP server, or the broadcast information sent by the electronic device and transmitted from another server, for example, a second server corresponding to the broadcast listening process, may be received by the activity management server.

In addition, other relevant explanations of the present step can be found in the foregoing descriptions of the embodiments, and are not repeated here.

Secondly, referring to step 520 and step 530, when the beacon device is placed in the early stage, the signal coverage range corresponding to the beacon device can be adjusted, and the scene information corresponding to the position range and the beacon identifier of the beacon device are registered and uploaded, so that the background server can establish the binding relationship between the push information and the beacon identifier in the corresponding scene with the uploaded information, and the functions of adding, deleting, modifying, checking and batch deriving the binding relationship by the manager of the background server are supported. Wherein the background server may be the first server. Further, when the first server includes an APP server and an activity management server, the background server may be the activity management server. For example, the activity management server may obtain push information corresponding to the location range according to the beacon identifier in the broadcast information, and then the activity management server or the activity management server invokes a push interface of the APP server to send the push information to the electronic device where the APP is located.

In addition, different beacon devices may be placed at different locations, corresponding to different scenarios, e.g., a beacon device placed near a checkout counter, corresponding to a payment scenario, such that the first server may correspondingly generate different push information according to the different scenarios in which the user is located within the location range corresponding to the beacon device, e.g., push information related to payment corresponding to the payment scenario within the location range corresponding to the beacon device, including, but not limited to, coupon information of related merchants located near the location range, bank card payment coupon information, and so forth. And pushing the pushing information to the electronic equipment in the position range under the scene.

In an alternative embodiment, the step 520 may specifically include:

generating link information associated with the first application program according to the beacon identification, and sending the link information to the electronic equipment; the first application program is an application program corresponding to the first server on the electronic equipment;

receiving target user information sent by electronic equipment aiming at the link information; the target user information is user information logged in a first application program;

and generating push information corresponding to the position range according to the target user information and the beacon identifier.

The method mainly aims at the situation that a device system of electronic equipment does not support monitoring broadcast signals, broadcast information sent by a beacon device is monitored in linkage through a broadcast monitoring process configured in some application programs installed on the electronic equipment, the monitored broadcast information is forwarded to a first server through a background server corresponding to the broadcast monitoring process, namely a second server, so that the first server can trigger and operate the first application program by sending link information to the electronic equipment firstly, and user information logged in the first application program is uploaded to the first server under the condition that a user clicks the link information, so that personalized information of the user is obtained, and then the personalized information of the user and template information to be pushed are spliced and the like, and personalized pushing information for the user is finally generated.

In an optional implementation manner, before the step 520, the information pushing method provided by the embodiment of the present application may further include:

receiving target user information sent by electronic equipment; the target user information is user information logged in a first application program, and the first application program is an application program corresponding to a first server on the electronic equipment;

accordingly, the step 520 may specifically include:

and generating push information corresponding to the position range according to the target user information and the beacon identification in the broadcast information.

Here, mainly for the case that the device system of the electronic device supports monitoring broadcast signals, in this case, the electronic device may directly open and run a specified application program, that is, a first application program, and further may upload target user information logged on the first application program, together with the received broadcast information, to a first server corresponding to the first application program, and generate personalized push information for the user in the specific scenario by using the first server.

Thus, based on the two alternative embodiments, the target user information corresponding to the first application program on the electronic device is obtained, and user personalized push information is generated according to the target user information, so that the generated push information has the characteristic of user personalization, the click rate and the use rate of the user on the push information can be further improved, and the information push effect is improved.

The information display method and the information push method provided by the embodiment of the application are further described below by combining two specific examples.

In a specific example, as shown in fig. 6, the situation that some applications installed on the mobile phone of the user carry a push SDK (i.e. bluetooth collection SDK), and the SDK can monitor broadcast information sent by the bluetooth beacon in a linkage manner is mainly aimed at.

Specifically, the bluetooth beacon continuously transmits BLE broadcast to its covered surrounding geographical area (e.g., surrounding 2 meters) through BLE signal, and the broadcast content contains beacon identification. After the user enters the range, the APP which is in the running state and carries the Bluetooth acquisition SDK on the mobile phone scans the broadcast information. And the Bluetooth collection SDK sends the scanned Bluetooth signals to the SDK background. The SDK background forwards such broadcast information to the campaign management background. And identifying and analyzing the beacon identification in the broadcast information by the activity management background, and generating a front-end push link under the scene corresponding to the beacon. The activity management background invokes a push interface in the APP background. And pushing the link generated by the activity management background to the mobile phone of the user by the APP background. And the user checks and clicks the push link, wakes up the APP, and uploads the user information logged in on the APP to the activity management background. And the activity management background acquires corresponding user information according to the clicking action of the user, and generates a personalized marketing activity page according to the user information. And pushing the marketing campaign page to the APP at the front end, and displaying the marketing campaign page to the user in the APP. The user can carry out corresponding operations such as clicking, winning a prize, paying, and the like in the marketing campaign page, record user operation data and upload the operation data to the campaign management background so as to facilitate the inquiry and export of the background management personnel.

In another specific example, as shown in fig. 7, the case of a mobile phone system supporting the call-out of a designated APP by BLE signals is mainly aimed at.

Specifically, the bluetooth beacon continuously transmits BLE broadcast to its covered surrounding geographical area (e.g., surrounding 2 meters) through BLE signal, and the broadcast content contains beacon identification. After the user enters the range, the mobile phone system can scan the broadcast information. After the mobile phone system of the user mobile phone searches the broadcasting information of the Bluetooth signal, the beacon identification in the broadcasting information can be analyzed. And the mobile phone system wakes up the appointed APP according to the beacon identification. And the APP uploads the logged-in user information and the received broadcast information to an APP background. The APP background transfers the user information and the broadcast information to the activity management background. The activity management background recognizes and analyzes the beacon identification in the broadcast information, and generates a link of the personalized marketing activity page by combining the user information. The activity management background calls an APP push interface of the APP background. And pushing the link generated by the activity management background to the mobile phone of the user by the APP background. The user clicks the pushed link and jumps to the APP to display the corresponding marketing activity page. The user can carry out corresponding operations such as clicking, winning a prize, paying, and the like in the marketing campaign page, record user operation data and upload the operation data to the campaign management background so as to facilitate the inquiry and export of the background management personnel.

It should be noted that, the application scenario described in the foregoing embodiments of the present disclosure is for more clearly describing the technical solution of the embodiments of the present disclosure, and does not constitute a limitation on the technical solution provided by the embodiments of the present disclosure, and as a person of ordinary skill in the art can know that, with the appearance of a new application scenario, the technical solution provided by the embodiments of the present disclosure is equally applicable to similar technical problems.

Based on the same inventive concept, the present disclosure also provides an information display apparatus, which is configurable in an electronic device. This is described in detail with reference to fig. 8.

Fig. 8 is a schematic structural view of an information display device according to an exemplary embodiment.

As shown in fig. 8, the information display device 80 may specifically include:

a broadcast receiving module 801, configured to receive broadcast information sent by a beacon device when the electronic device is located within a location range covered by the beacon device; the broadcast information comprises a beacon identifier corresponding to the beacon equipment;

the information sending module 802 is configured to send broadcast information to a first server corresponding to a first application according to the beacon identifier, so that the first server obtains push information corresponding to the location range according to the beacon identifier in the broadcast information; wherein the first application is associated with a beacon device;

The push receiving module 803 is configured to receive push information sent by the first server, and display the push information.

The information display device 80 will be described in detail, specifically as follows:

in one embodiment, in a case where at least one second application in the electronic device is in an operating state, the broadcast receiving module 801 may specifically include:

the process monitoring sub-module is used for monitoring and receiving the broadcast information sent by the beacon equipment through the broadcast monitoring process;

the second application program is an application program comprising a broadcast monitoring process.

In one embodiment, the broadcast information may further include an application identifier of the first application program; the first server may include an activity management server;

correspondingly, the information sending module 802 may specifically include:

and the process sending sub-module is used for sending broadcast information to a second server corresponding to the broadcast monitoring process according to the beacon identifier, so that the second server forwards the broadcast information to the activity management server according to the application identifier, and the push information corresponding to the position range is obtained through the activity management server.

Based on this, in one embodiment, the first server may further comprise an application server;

Accordingly, the above-mentioned information display device 80 may further include:

the link receiving module is used for receiving the link information pushed by the application program server after sending the broadcast information to the first server corresponding to the first application program according to the beacon identification and before receiving the push information sent by the first server; the link information is information which is generated by the activity management server according to the beacon identification and is associated with the first application program, the activity management server forwards the link information to the application program server, and the link information is pushed to the electronic equipment through the application program server;

the first operation module is used for operating the first application program under the condition of receiving a first input aiming at the link information;

the user information sending module is used for sending target user information to the activity management server through the first application program so that the activity management server generates pushing information corresponding to the position range according to the target user information; the target user information is user information logged in the first application program.

In addition, in one embodiment, the information sending module 802 may specifically include:

The second operation submodule is used for operating the first application program according to the beacon identification;

the target information sending sub-module is used for sending target user information and broadcast information to a first server corresponding to the first application program through the first application program, so that the first server generates push information corresponding to the position range according to the target user information and the beacon identifier; the target user information is user information logged in the first application program.

Based on this, in one embodiment, the first server may include an activity management server and an application server;

accordingly, the target information sending submodule may specifically be configured to:

In addition, in one embodiment, the push information related to the foregoing may be a marketing page, where at least one marketing message is displayed.

In one embodiment, the information display device 80 described above may further include:

the input receiving module is used for receiving second input of at least one marketing message in the marketing page by a user after receiving the pushing message sent by the first server and displaying the pushing message;

the resource acquisition module is used for responding to the second input and acquiring virtual resources corresponding to the marketing information;

and the payment operation module is used for completing the payment operation based on the virtual resource in the first application program under the condition that the user performs the payment operation based on the first application program.

Based on this, in one of the embodiments, the information display apparatus 80 related to the above may further include:

the behavior recording module is used for recording user operation behavior data corresponding to the second input after receiving the second input of the user for at least one marketing message in the marketing page;

and the data sending module is used for sending the user operation behavior data to the first server through the first application program.

In one embodiment, the beacon device may be a bluetooth low energy beacon device, and the broadcast information may be information that the beacon device broadcasts to electronic devices located within a location range through a bluetooth signal.

In one embodiment, the above-mentioned range of locations may include a range of no more than 2 meters from the beacon device.

In addition, the disclosure further provides an information pushing device, which can be configured in the first server. This is described in detail with reference to fig. 9.

Fig. 9 is a schematic structural view of an information pushing apparatus according to an exemplary embodiment.

As shown in fig. 9, the information pushing device 90 may specifically include:

an information receiving module 901, configured to receive broadcast information sent by an electronic device; the broadcast information is broadcast information sent to the electronic equipment by the beacon equipment under the condition that the electronic equipment is located in a position range covered by the beacon equipment, and the broadcast information comprises a beacon identifier corresponding to the beacon equipment;

A push acquiring module 902, configured to acquire push information corresponding to the location range according to the beacon identifier in the broadcast information;

the device pushing module 903 is configured to send the pushing information to the electronic device.

The information pushing device 90 will be described in detail, and is specifically as follows:

in one embodiment, the pushing obtaining module 902 may specifically include:

a link information sending sub-module, configured to generate link information associated with a first application according to the beacon identifier, and send the link information to the electronic device; the first application program is an application program corresponding to the first server on the electronic equipment;

the user information receiving sub-module is used for receiving target user information sent by the electronic equipment aiming at the link information; the target user information is user information logged in a first application program;

and the push information generation sub-module is used for generating push information corresponding to the position range according to the target user information and the beacon identifier.

In one embodiment, the information pushing device 90 may further include:

The user information receiving module is used for receiving target user information sent by the electronic equipment before pushing information corresponding to the position range is acquired according to the beacon identification in the broadcast information; the target user information is user information logged in a first application program, and the first application program is an application program corresponding to the first server on the electronic equipment;

correspondingly, the pushing obtaining module 902 specifically may include:

and the personality push generation sub-module is used for generating push information corresponding to the position range according to the target user information and the beacon identifier in the broadcast information.

Fig. 10 is a schematic structural diagram of a computing device according to an embodiment of the present application.

As shown in fig. 10, the computing device 100 can implement an information display method and an information display apparatus, or a structure diagram of an exemplary hardware architecture of the computing device of the information push method and the information push apparatus according to an embodiment of the present application. The computing device may refer to an electronic device or a first server in embodiments of the application.

The computing device 100 may include a processor 1001 and a memory 1002 storing computer program instructions.

In particular, the processor 1001 described above may include a Central Processing Unit (CPU), or an application specific integrated circuit (application specific integrated circuit, ASIC), or may be configured as one or more integrated circuits that implement embodiments of the present application.

Memory 1002 may include a mass storage for information or instructions. By way of example, and not limitation, memory 1002 may include a Hard Disk Drive (HDD), floppy disk drive, flash memory, optical disk, magneto-optical disk, magnetic tape, or universal serial bus (universal serial bus, USB) drive, or a combination of two or more of these. The memory 1002 may include removable or non-removable (or fixed) media, where appropriate. The memory 1002 may be internal or external to the integrated gateway device, where appropriate. In a particular embodiment, the memory 1002 is a non-volatile solid state memory. In a particular embodiment, the memory 1002 includes Read Only Memory (ROM). The ROM may be mask programmed ROM, programmable ROM (PROM), erasable PROM (EPROM), electrically Erasable PROM (EEPROM), electrically rewritable ROM (EAROM), or flash memory, or a combination of two or more of these, where appropriate.

The processor 1001 reads and executes the computer program instructions stored in the memory 1002 to implement the method in the embodiments shown in fig. 3 to 7 and achieve the corresponding technical effects, which are not described herein for brevity.

In one embodiment, the computing device 100 may also include a transceiver 1003 and a bus 1004. As shown in fig. 10, the processor 1001, the memory 1002, and the transceiver 1003 are connected by a bus 1004 and perform communication with each other.

Bus 1004 includes hardware, software, or both. By way of example, and not limitation, the buses may include an Accelerated Graphics Port (AGP) or other graphics bus, an Enhanced Industry Standard Architecture (EISA) bus, a Front Side Bus (FSB), a HyperTransport (HT) interconnect, an Industry Standard Architecture (ISA) bus, an infiniband interconnect, a Low Pin Count (LPC) bus, a memory bus, a micro channel architecture (MCa) bus, a Peripheral Control Interconnect (PCI) bus, a PCI-Express (PCI-X) bus, a Serial Advanced Technology Attachment (SATA) bus, a video electronics standards association local (VLB) bus, or other suitable bus, or a combination of two or more of the above. Bus 1003 may include one or more buses, where appropriate. Although embodiments of the application have been described and illustrated with respect to a particular bus, the application contemplates any suitable bus or interconnect.

The embodiment of the application also provides a computer storage medium, wherein the computer storage medium stores computer executable instructions, and the computer executable instructions are used for realizing the information pushing method described in the embodiment of the application.

In some possible embodiments, aspects of the method provided by the present application may also be implemented in the form of a program product, which includes a program code for causing a computer device to perform the steps of the method according to the various exemplary embodiments of the present application described in the present specification, when the program product is run on the computer device, for example, the computer device may perform the information pushing method described in the embodiments of the present application.

The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. The readable storage medium may be, for example, but not limited to: an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium would include the following: an electrical connection having one or more wires, a portable disk, a hard disk, random Access Memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus and computer program products according to the application. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable information processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable information processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable information processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable information processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

It will be apparent to those skilled in the art that various modifications and variations can be made to the present application without departing from the spirit or scope of the application. Thus, it is intended that the present application also include such modifications and alterations insofar as they come within the scope of the appended claims or the equivalents thereof.

Claims

1. An information display method applied to an electronic device, comprising the following steps:

Receiving the push information sent by the first server and displaying the push information;

in a case where at least one second application in the electronic device is in an operating state, the receiving the broadcast information sent by the beacon device includes:

monitoring and receiving broadcast information sent by the beacon equipment through a broadcast monitoring process;

the second application program is an application program comprising the broadcast monitoring process;

the broadcast information further includes an application identifier of the first application program; the first server comprises an activity management server;

the sending the broadcast information to the first server corresponding to the first application program according to the beacon identification comprises the following steps:

according to the beacon identification, the broadcast information is sent to a second server corresponding to the broadcast monitoring process, so that the second server forwards the broadcast information to the activity management server according to the application identification, and push information corresponding to the position range is obtained through the activity management server;

the first server further comprises an application server;

after the broadcast information is sent to the first server corresponding to the first application program according to the beacon identification, and before the push information sent by the first server is received, the method further comprises:

Receiving link information pushed by the application server; the link information is information which is generated by the activity management server according to the beacon identifier and is associated with the first application program, the activity management server forwards the link information to the application program server, and the link information is pushed to the electronic equipment through the application program server;

running the first application upon receiving a first input for the linking information;

sending target user information to the activity management server through the first application program so that the activity management server generates push information corresponding to the position range according to the target user information; the target user information is user information logged in the first application program.

2. The method of claim 1, wherein the sending the broadcast information to the first server corresponding to the first application according to the beacon identifier comprises:

operating a first application program according to the beacon identification;

transmitting target user information and the broadcast information to a first server corresponding to the first application program through the first application program, so that the first server generates push information corresponding to the position range according to the target user information and the beacon identifier; the target user information is user information logged in the first application program.

3. The method according to claim 2, wherein the sending, by the first application, the target user information and the broadcast information to the first server corresponding to the first application includes:

and sending target user information and the broadcast information to an application server corresponding to the first application program through the first application program, so that the application server forwards the target user information and the broadcast information to the activity management server, generates push information corresponding to the position range through the activity management server, forwards the push information to the application server, and pushes the push information to the electronic equipment through the application server.

4. The method of claim 1, wherein the push information is a marketing page in which at least one marketing message is displayed.

5. The method of claim 4, wherein after receiving the push information sent by the first server and displaying the push information, the method further comprises:

receiving a second input of a user for at least one marketing message in the marketing page;

in the case that the user performs a payment operation based on the first application program, the payment operation is completed based on the virtual resource in the first application program.

6. The method of claim 5, wherein after receiving a second input by the user for at least one marketing message in the marketing page, the method further comprises:

recording user operation behavior data corresponding to the second input;

7. The method of claim 1, wherein the beacon device is a bluetooth low energy beacon device and the broadcast information is information that the beacon device broadcasts to electronic devices located within the location range via bluetooth signals.

8. The method of claim 7, wherein the location range comprises a range of no more than 2 meters from the beacon device.

9. An information pushing method applied to a first server is characterized by comprising the following steps:

sending the push information to the electronic equipment;

the broadcast information is monitored and received by the electronic device through a broadcast monitoring process under the condition that at least one second application program is in an operating state, and the second application program is an application program containing the broadcast monitoring process;

the obtaining push information corresponding to the position range according to the beacon identifier in the broadcast information includes:

generating link information associated with a first application program according to the beacon identification, and sending the link information to the electronic equipment so as to run the first application program under the condition that the electronic equipment receives a first input aiming at the link information; the first application program is an application program corresponding to the first server on the electronic equipment;

Receiving target user information sent by the electronic equipment through the first application program; the target user information is user information logged in a first application program;

10. The method of claim 9, wherein prior to obtaining push information corresponding to the location range based on the beacon identification in the broadcast information, the method further comprises:

receiving target user information sent by the electronic equipment; the target user information is user information logged in a first application program, and the first application program is an application program corresponding to the first server on the electronic equipment;

and generating push information corresponding to the position range according to the target user information and the beacon identifier in the broadcast information.

11. An information display device, configured in an electronic apparatus, comprising:

the push receiving module is used for receiving the push information sent by the first server and displaying the push information;

in the case that at least one second application program in the electronic device is in an operating state, the broadcast receiving module specifically includes:

the process monitoring sub-module is used for monitoring and receiving the broadcast information sent by the beacon equipment through a broadcast monitoring process;

The information sending module comprises:

the process sending sub-module is used for sending the broadcast information to a second server corresponding to the broadcast monitoring process according to the beacon identifier, so that the second server forwards the broadcast information to the activity management server according to the application identifier, and the push information corresponding to the position range is obtained through the activity management server;

the first server further comprises an application server;

the apparatus further comprises:

the link receiving module is used for receiving the link information pushed by the application program server after the broadcast information is sent to the first server corresponding to the first application program according to the beacon identification and before the push information sent by the first server is received; the link information is information which is generated by the activity management server according to the beacon identifier and is associated with the first application program, the activity management server forwards the link information to the application program server, and the link information is pushed to the electronic equipment through the application program server;

a first running module, configured to run the first application program if a first input for the link information is received;

The user information sending module is used for sending target user information to the activity management server through the first application program so that the activity management server generates push information corresponding to the position range according to the target user information; the target user information is user information logged in the first application program.

12. An information push device, configured in a first server, comprising:

the device pushing module is used for sending the pushing information to the electronic device;

The pushing acquisition module comprises:

a link information sending sub-module, configured to generate link information associated with a first application according to the beacon identifier, and send the link information to the electronic device, so as to run the first application when the electronic device receives a first input for the link information; the first application program is an application program corresponding to the first server on the electronic equipment;

the user information receiving sub-module is used for receiving target user information sent by the electronic equipment through the first application program; the target user information is user information logged in a first application program;

13. An electronic device, the electronic device comprising: a processor and a memory storing computer program instructions;

the processor, when executing the computer program instructions, implements the information display method according to any one of claims 1-8.

14. A server, the server comprising: a processor and a memory storing computer program instructions;

The information pushing method according to any of claims 9-10, when said computer program instructions are executed by said processor.

15. A computer storage medium having stored thereon computer program instructions which, when executed by a processor, implement the information display method of any one of claims 1-8 or the information push method of any one of claims 9-10.