CN112925871A - Data processing method and device based on map information - Google Patents

Data processing method and device based on map information Download PDF

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Publication number
CN112925871A
CN112925871A CN202110336888.6A CN202110336888A CN112925871A CN 112925871 A CN112925871 A CN 112925871A CN 202110336888 A CN202110336888 A CN 202110336888A CN 112925871 A CN112925871 A CN 112925871A
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China
Prior art keywords
user
map information
information
entity
target
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CN202110336888.6A
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Chinese (zh)
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赵越
李洋
袁起康
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Rajax Network Technology Co Ltd
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Rajax Network Technology Co Ltd
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Priority to CN202110336888.6A priority Critical patent/CN112925871A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/29—Geographical information databases
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/907—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/909—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using geographical or spatial information, e.g. location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries

Abstract

The application discloses a data processing method and a device based on map information, wherein the method comprises the following steps: displaying regional map information; determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the regional map information; and outputting the information of the target entity. According to the method, the output process of the merchant information is combined with the geographic attribute of the merchant and the spatial perception of the user in a mode of displaying the regional map information which can be selected by the user and outputting the merchant information based on the selection result, and the user can perform autonomous and visual interaction in a mode of map selection, so that the user can perform visual autonomous search on the merchant information based on the geographic attribute and the spatial perception of the user, the search experience of the user is effectively improved, and the output path of the merchant information can be widened.

Description

Data processing method and device based on map information
Technical Field
The application relates to the technical field of computers, in particular to a data processing method based on map information. The application also relates to a data processing device based on the map information, an electronic device and a computer readable storage medium.
Background
In a business information output scene aiming at the living service type network application, the mode of outputting business information to a user is single, for example, in a takeout distribution application for providing distribution services such as catering, freshness and retail for the user, a business diversion application for guiding the user to store consumption, or a network shopping application, a search interface is mostly displayed for the user, the user performs business or commodity search in a text search mode (business information, commodity class or name), corresponding business information is displayed on a corresponding page based on a search request of the user, or business information is recommended for the user based on historical behaviors of the user, position information of the user, business attribute information (where the business is located, business rating information, business operation class) and the like, the processes do not combine the geographic attributes of the businesses and the spatial perception of the user to provide a visual search interface for the user, the user can not carry out visual autonomous search based on geographic attributes and spatial perception thereof, so that the output process of merchant information has limitation and user experience is influenced.
Disclosure of Invention
The embodiment of the application provides a data processing method and device based on map information, electronic equipment and a computer readable storage medium, so as to solve the problems in the prior art.
The embodiment of the application provides a data processing method based on map information, which comprises the following steps: displaying regional map information; determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the regional map information; and outputting the information of the target entity.
Optionally, the determining, based on a circle selection operation of the user for the area map information, a target entity corresponding to the circle selection operation includes: and determining a target entity corresponding to the candidate entity identification of the selected target based on the selection operation of the user for the candidate entity identification in the regional map information.
Optionally, the method further includes: responding to entity identifications not shown in the regional map information, and displaying the alternative entity identifications matched with the search request in the regional map information based on the search request of the user; or, in response to the entity identifiers shown in the regional map information, the alternative entity identifiers matched with the search request in the entity identifiers are shown in the regional map information in a highlighted manner based on the search request of the user.
Optionally, the determining, based on a circle selection operation of the user for the area map information, a target entity corresponding to the circle selection operation includes: and determining a target entity in the circled area of the regional map information based on the circled operation of the user on the regional map information.
Optionally, the method further includes: receiving a search request of the user; the determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the area map information includes: and responding to a search request of the user and the circle selection operation of the user for the regional map information, and outputting information of a target entity which meets the search request and corresponds to the circle selection operation.
Optionally, the displaying of the regional map information includes one of the following: displaying the regional map information matched with the search request based on the search request of the user; displaying the regional map information matched with the position information based on the position information of the user; and displaying the regional map information matched with the position information and the search request based on the position information of the user and the search request of the user.
Optionally, the search request of the user includes at least one of the following: a search request of the user for a resource object; a search request by the user for an entity; the user requests for search of regional information.
Optionally, the circling operation includes: and the selection operation is based on the self-defining selection operation of any shape or the selection operation of the preset regular shape.
Optionally, the method further includes: and displaying a distribution area boundary identifier corresponding to a preset distribution range of the target entity on the area map information.
Optionally, the target entity includes an associated entity of a target network platform, and the target network platform is a network service platform corresponding to an application to which the regional map information belongs; the information of the target entity includes: the target entity corresponds to entity-related information of the target network platform, or link information corresponding to the target entity, the link information being associated with the entity-related information.
Optionally, the number of the target entities is multiple, and the information of the target entities includes: a plurality of link information corresponding to a plurality of the target entities; the method further comprises the following steps: and in response to the triggering of the link information corresponding to the first target entity in the target entities, displaying an entity-related page of the first target entity corresponding to the target network platform.
Optionally, the target entity includes an alternative associated entity of a target network platform, and the target network platform is a network service platform to which the regional map information belongs; the information of the target entity includes: and the association level information is used for representing the association priority of the alternative association entity corresponding to the target network platform.
Optionally, the information of the target entity further includes at least one of the following: business characteristic data corresponding to the target entity; position characteristic data corresponding to the target entity; data traffic information corresponding to the target entity; the crowd characteristic data corresponding to the target entity; resource preference attribute data corresponding to the target entity; and channel flow data corresponding to the target entity.
Optionally, the outputting the information of the target entity includes: displaying the information of the target entity in a data panel corresponding to the regional map information, wherein the regional map information and the data panel correspond to different regions of the same display page; or, the information of the target entity is displayed on the upper layer of the regional map information.
Optionally, the method further includes: and displaying at least one of the following information: the crowd characteristic data corresponding to the circled area; resource preference attribute data corresponding to the circled area; and channel flow data corresponding to the circled area.
Optionally, the method further includes: and displaying at least one of the following information: the crowd characteristic data of the area corresponding to the area map information; resource preference attribute data of a region corresponding to the region map information; and channel flow data of the area corresponding to the area map information.
Optionally, the method further includes: and transmitting the information of the target entity to a preset entity information processing link.
Optionally, the regional map information includes regional cellular map information divided based on a predetermined index.
An embodiment of the present application further provides a data processing apparatus based on map information, including: the regional map information display unit is used for displaying regional map information; the target entity determining unit is used for determining a target entity corresponding to the selection operation based on the selection operation of the user for the regional map information; and the information output unit is used for outputting the information of the target entity.
Optionally, the determining, based on a circle selection operation of the user for the area map information, a target entity corresponding to the circle selection operation includes: and determining a target entity corresponding to the candidate entity identification of the selected target based on the selection operation of the user for the candidate entity identification in the regional map information.
Optionally, the apparatus further comprises: and the alternative entity identifier display unit is used for responding to the entity identifier which is not displayed in the regional map information, displaying the alternative entity identifier matched with the search request in the regional map information based on the search request of the user, or responding to the entity identifier displayed in the regional map information, and highlighting the alternative entity identifier matched with the search request in the entity identifier in the regional map information based on the search request of the user.
Optionally, the determining, based on a circle selection operation of the user for the area map information, a target entity corresponding to the circle selection operation includes: and determining a target entity in the circled area of the regional map information based on the circled operation of the user on the regional map information.
Optionally, the apparatus further comprises: a search request receiving unit for receiving a search request of the user; the determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the area map information includes: and responding to a search request of the user and the circle selection operation of the user for the regional map information, and outputting information of a target entity which meets the search request and corresponds to the circle selection operation.
Optionally, the displaying of the regional map information includes one of the following: displaying the regional map information matched with the search request based on the search request of the user; displaying the regional map information matched with the position information based on the position information of the user; and displaying the regional map information matched with the position information and the search request based on the position information of the user and the search request of the user.
Optionally, the search request of the user includes at least one of the following: a search request of the user for a resource object; a search request by the user for an entity; the user requests for search of regional information.
Optionally, the circling operation includes: and the selection operation is based on the self-defining selection operation of any shape or the selection operation of the preset regular shape.
Optionally, the apparatus further comprises: and the distribution area boundary identifier display unit is used for displaying a distribution area boundary identifier corresponding to the preset distribution range of the target entity on the area map information.
Optionally, the target entity includes an associated entity of a target network platform, and the target network platform is a network service platform corresponding to an application to which the regional map information belongs; the information of the target entity includes: the target entity corresponds to entity-related information of the target network platform, or link information corresponding to the target entity, the link information being associated with the entity-related information.
Optionally, the number of the target entities is multiple, and the information of the target entities includes: a plurality of link information corresponding to a plurality of the target entities; the device further comprises: and the entity-related page display unit is used for displaying the entity-related page of the first target entity corresponding to the target network platform in response to the triggering of the link information corresponding to the first target entity in the target entities.
Optionally, the target entity includes an alternative associated entity of a target network platform, and the target network platform is a network service platform to which the regional map information belongs; the information of the target entity includes: and the association level information is used for representing the association priority of the alternative association entity corresponding to the target network platform.
Optionally, the information of the target entity further includes at least one of the following: business characteristic data corresponding to the target entity; position characteristic data corresponding to the target entity; data traffic information corresponding to the target entity; the crowd characteristic data corresponding to the target entity; resource preference attribute data corresponding to the target entity; and channel flow data corresponding to the target entity.
Optionally, the outputting the information of the target entity includes: displaying the information of the target entity in a data panel corresponding to the regional map information, wherein the regional map information and the data panel correspond to different regions of the same display page; or, the information of the target entity is displayed on the upper layer of the regional map information.
Optionally, the apparatus further comprises: the circle selection area related information display unit is used for displaying at least one of the following information: the crowd characteristic data corresponding to the circled area; resource preference attribute data corresponding to the circled area; and channel flow data corresponding to the circled area.
Optionally, the apparatus further comprises: the regional map related information display unit is used for displaying at least one of the following information: the crowd characteristic data of the area corresponding to the area map information; resource preference attribute data of a region corresponding to the region map information; and channel flow data of the area corresponding to the area map information.
Optionally, the apparatus further comprises: and the information transmission unit is used for transmitting the information of the target entity to a preset entity information processing link.
Optionally, the regional map information includes regional cellular map information divided based on a predetermined index.
The embodiment of the application also provides an electronic device, which comprises a processor and a memory; wherein the memory is configured to store one or more computer instructions, wherein the one or more computer instructions are executed by the processor to implement the above-described method.
Embodiments of the present application also provide a computer-readable storage medium having one or more computer instructions stored thereon, which are executed by a processor to implement the above-mentioned method.
Compared with the prior art, the embodiment of the application has the following advantages:
the data processing method based on the map information, provided by the embodiment of the application, firstly displays the regional map information, and outputs the information of the target entity to a user after determining the target entity corresponding to the circle operation based on the circle operation of the user aiming at the regional map information. According to the method, the output process of the merchant information is combined with the geographic attribute of the merchant and the spatial perception of the user in a mode of displaying the regional map information which can be selected by the user and outputting the merchant information based on the selection result, and the user can perform autonomous and visual interaction in a mode of map selection, so that the user can perform visual autonomous search on the merchant information based on the geographic attribute and the spatial perception of the user, the search experience of the user is effectively improved, and the output path of the merchant information can be widened.
Drawings
Fig. 1 is a flowchart of a data processing method based on map information according to a first embodiment of the present application;
FIG. 2 is a schematic diagram illustrating a circle of regional map information provided by an embodiment of the present application;
fig. 3 is a block diagram of a map information-based data processing apparatus according to a second embodiment of the present application;
fig. 4 is a schematic logical structure diagram of an electronic device according to a third embodiment of the present application.
Detailed Description
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.
Aiming at a merchant information output scene of the living service type network application, in order to combine the output process of merchant information with the geographic attribute of a merchant and the spatial perception of a user so that the user can carry out visual and autonomous search on the merchant information based on the geographic attribute and the spatial perception thereof, the application provides a data processing method based on map information, a device corresponding to the method, electronic equipment and a computer readable storage medium. The following provides embodiments for detailed description of the above method, apparatus, electronic device, and computer-readable storage medium.
A first embodiment of the present application provides a data processing method based on map information, where an application body of the method may be a computing device application that outputs merchant information based on regional map information, and the computing device application may be a living service type web application or a web shopping application running on a user terminal. Fig. 1 is a flowchart of a data processing method based on map information according to a first embodiment of the present application, and the method according to the present embodiment is described in detail below with reference to fig. 1. The following description refers to embodiments for the purpose of illustrating the principles of the methods, and is not intended to be limiting in actual use.
As shown in fig. 1, the data processing method based on map information provided by the present embodiment includes the following steps:
s101, displaying the regional map information.
An Electronic map (Electronic map), i.e., a digital map, is a visual real-world map generated based on a digital map making technology using an Electronic screen as a medium, and is stored and referred in a digital manner, and regional map information refers to Electronic map information preset for different regions, such as xx city Electronic map information, xx regional Electronic map information, xx business district Electronic map information, and the like.
In this embodiment, the area map information may be displayed in a life service type network application (for example, a takeout delivery application that provides a delivery service such as catering, freshness, retail, and the like for a user or a merchant drainage application that guides a user to store consumption), where the takeout delivery application or the merchant drainage application is an application to which the area map information belongs, and a corresponding display interface may be used as a functional interface for searching for merchant information based on the area map information, so that the user searches for merchants based on the area map information.
In this embodiment, the regional map information may be specifically displayed in the following manner:
based on a user's search request, presenting regional map information matching the search request, the search request may be one or more of a user's search request for a resource object (e.g., a name or category of a good, service), a user's search request for an entity (e.g., a name or category of a merchant, store), and a user's search request for regional information (e.g., a name or other identification of a city, region, business district), for example, based on a search request of a user for a certain type of goods, displaying area map information corresponding to an area with more goods coverage to the user, based on a search request of the user for a certain type of merchants, displaying area map information corresponding to an area with higher distribution density of the type of merchants to the user, and based on a search request of the user for a certain business circle, displaying area map information corresponding to the business circle to the user;
based on the position information of the user, displaying the area map information matched with the position information, for example, obtaining the position information of the user after the authorization of the user, and correspondingly displaying the area map information corresponding to a certain city, a certain region or a certain business circle if the position information is in the range of the city, the certain region or the business circle;
based on the position information of the user and the search request of the user, displaying the area map information matched with the position information and the search request, for example, if the position information of the user is in a city A, and the search request of the user is a search request for a B-type merchant, displaying the area map information corresponding to a business circle with dense distribution of the B-type merchant in the city A to the user, and if the position information of the user is in a place C of the city A, and the search request of the user is a search request for a D-type commodity, displaying the area map information corresponding to a business circle which is closer to the place C and has more coverage of the D-type commodity in the city A to the user.
In this embodiment, while displaying the area map information, other information associated with the area map information may be displayed, for example, crowd characteristic data of an area corresponding to the area map information (for example, for the area map information corresponding to the business district E, the crowd characteristic data may be data of an age stage, a gender, an occupation category, and the like of a main coverage group of the business district E, and the crowd characteristic data is data obtained by summarizing corresponding data after being authorized by a user), resource preference attribute data of an area corresponding to the area map information (for example, for the area map information corresponding to the business district E, the resource preference attribute data may be a commodity category or a service category with a higher order volume in the business district E), channel traffic data of an area corresponding to the area map information (for example, for the area map information corresponding to the business district E, the channel traffic data can be the traffic data such as order volume, passenger flow volume, user click volume and volume of finished goods of the business circle E corresponding to a certain network platform). The crowd characteristic data, the resource preference attribute data, the channel flow data and the like can be used as reference data when the user browses the regional map information.
S102, determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the regional map information.
After the regional map information is displayed in the above step, the step is configured to determine, based on a selection operation of the user for the regional map information, a target entity corresponding to the selection operation, where the target entity may be a target merchant, and the number of the target merchants corresponding to the selection operation may be one or more. The user's selection operation for the area map information may be the selection operation performed by the user based on the entity identifier shown in the area map information (the entity identifier may be information such as a name of a merchant, a service category of the merchant, a graphic representation of the merchant, etc.), or the user's selection operation for the area map information itself, and the circle selection operation can be a user-defined circle selection operation based on any shape or a circle selection operation based on a preset regular shape, as shown in fig. 2, the user may circle a circled area with any shape on the area map according to his or her needs (corresponding to "circled 1" in fig. 2), or may circle a corresponding circled area according to a regular shape shown in the page (e.g., a regular shape such as a rectangle, a triangle, a circle, an equilateral polygon, etc.) (corresponding to "circled 2" in fig. 2).
In this embodiment, the target entity corresponding to the circling operation may be specifically determined in the following manner:
the first method is as follows: the method includes the steps that entity identifiers are not displayed in displayed regional map information, alternative entity identifiers matched with search requests are displayed in the regional map information based on the search requests of users, target entities corresponding to the alternative entity identifiers of the selected targets are determined based on selection operation of the users for the alternative entity identifiers in the regional map information, for example, the users search certain commodities or certain brand merchants through search windows in a display interface of the regional map information, the alternative entity identifiers displayed in the regional map information are names of multiple merchants related to the commodities or the brands in the search requests, the users perform map selection based on the names of the multiple merchants, selected regions containing merchants A and merchants B are selected, and the merchants A and the merchants B are the target entities.
The second method comprises the following steps: the entity identification is displayed in the outputted regional map information, the alternative entity identification matched with the search request in the displayed entity identification is highlighted in the regional map information based on the search request of the user, the target entity corresponding to the highlighted alternative entity identification in the regional map information is determined based on the selection operation of the user aiming at the highlighted alternative entity identification in the regional map information, and the highlighting mode can be a highlighting, amplifying, thickening and other displaying mode. For example, names of a plurality of merchants are displayed in the regional map information in advance, a user searches for a certain type of goods or a certain brand of merchants through a search window in a display interface of the regional map information, names of alternative merchants, which are related to the searched certain type of goods or the certain brand of merchants, in the plurality of pre-displayed merchants are highlighted, the user performs map selection based on the names of the highlighted alternative merchants, and the alternative merchants in the circled region are target merchants.
The third method comprises the following steps: the target entity in the circled area is determined based on the user's operation of circled area in the area map information, that is, the user does not perform the circled operation based on the entity identifier, but performs the circled operation based on the area map itself.
The method is as follows: receiving a search request of a user, and in response to the search request and a circle selection operation of the user on the regional map information, determining a target entity which satisfies the search request and corresponds to the circle selection operation, where the search request may also be one or more of a search request of the user for a resource object (e.g., a name or a category of a good, a service), a search request of the user for an entity (e.g., a name or a category of a merchant, a shop), and a search request of the user for regional information (e.g., a name or other identification of a city, a region, a business circle), for example, if the user searches for a product a in a search window in a display interface of the regional map information and the user performs a circle selection operation on the regional map, the determined target entity is a merchant which is in the circle selected region and contains the product a.
In this embodiment, the related data display may be performed on the circled area, for example, after the circled area is determined based on the user's operation of circling the area map information, one or more of the crowd characteristic data corresponding to the circled area, the resource preference attribute data corresponding to the circled area, the channel traffic data corresponding to the circled area, and the like may be correspondingly displayed, the crowd characteristic data corresponding to the circled area may be data of an age stage, a gender, an occupation category, and the like of a main coverage group of the circled area, the crowd characteristic data is data obtained by summarizing corresponding data after being authorized by the user, the resource preference attribute data corresponding to the circled area may be a commodity category or a service category with a higher order quantity in the circled area, and the channel traffic data corresponding to the circled area may be data of a single order quantity, a service quantity, and the like of a network platform corresponding to the circled area, Traffic data such as passenger flow, user click rate, volume of transaction, and the like. By carrying out related data display on the circled area, the integrity of display content in the map information of the area can be improved, and multi-dimensional data reference is provided for a user.
And S103, outputting the information of the target entity.
After the target entity corresponding to the circle selection operation is determined based on the circle selection operation of the user for the area map information in the above steps, the step is used for displaying the information of the target entity to the user.
In this embodiment, the target entity may be an associated entity of a target network platform, where the target network platform is a network service platform corresponding to an application to which the area map information belongs, for example, the application to which the area map information belongs is a takeout delivery application, the target network platform is a takeout delivery platform that provides takeout delivery service, a display interface corresponding to the area map information is a functional interface that searches for merchant information based on the area map information in the takeout delivery application, and if a merchant is pre-resident on the takeout delivery platform, the merchant is an associated merchant of the takeout delivery platform. Correspondingly, the information of the target entity may be entity-related information of the target entity corresponding to the target network platform or link information corresponding to the target entity, where the link information is associated with the entity-related information, for example, the entity-related information may be detail information of a target merchant, detail information of a commodity supplied by the target merchant, and the like, and the link information corresponding to the target entity is a link address of the target merchant, and when the link address is triggered by the user, the page jumps to a target merchant detail page or a commodity detail page. For example, the number of the target entities is multiple, the information of the target entity is multiple link information corresponding to the multiple target entities, and after the multiple link information corresponding to the multiple target entities is presented, an entity-related page of a target network platform corresponding to a first target entity of the multiple target entities may be presented in response to the link information corresponding to the first target entity being triggered by a user. For the takeaway delivery field, a delivery area boundary identifier corresponding to a predetermined delivery range of the target merchant can be displayed on the area map information, and the user can visually know the delivery range of the target merchant through the delivery area boundary identifier.
It should be noted that the target entity may also be an alternative associated entity of the target network platform, the alternative associated entity is not associated with the target network platform (the target merchant is not resident in the target network platform), and it may be used as an alternative associated object of the target network platform, in this case, the application subject of this embodiment may also be an application extension for the merchant corresponding to the target network platform, and the merchant extender of the target network platform may mine the potential merchant and provide corresponding auxiliary work based on the application extension for the merchant, for example, in the field of the living service network application, along with the rapid development of the new catering service, the fresh food distribution service, and the new retail service of the living service network application platform, a large number of offline workers need to perform offline store mining according to the business information provided by the network platform, that is, the product meeting the requirements of the new catering service, the fresh food distribution service, and the fresh food distribution service, The off-line store with the service requirement of the new retail service is converted into an off-line associated store of the network platform, the merchant expansion application can be used as a carrier for providing merchant opportunity information for off-line operators, and a display interface corresponding to the regional map information can be used as a functional interface based on the regional map information provider opportunity information. For example, after the offline worker performs circle selection on the displayed regional map information, a candidate associated merchant which can be used as a target network platform is determined based on the circle selection operation, and information of the candidate associated merchant is output to the offline worker as merchant information for the offline worker to perform offline store mining. In this case, the information of the target entity further includes association level information for characterizing an association priority of the alternative association entity corresponding to the target network platform, for example, if the degree of engagement between the target merchant and the target network platform is high, the target merchant corresponds to a high-potential merchant of the target network platform, the target merchant is converted into an offline association store of the network platform, which has a high priority, and the corresponding association level information is a high association level.
It should be noted that the information of the target entity may further include at least one of the following: the business characteristic data corresponding to the target entity (for example, the business category of the target merchant is catering, fresh food, retail, etc., and the target merchant); location feature data corresponding to the target entity (e.g., target merchant in x business circles, target merchant); data traffic information corresponding to the target entity (e.g., passenger traffic, order volume, etc. of the target merchant); the crowd characteristic data corresponding to the target entity (for example, suitable crowd of the target merchant is old people, children, and the like); resource preference attribute data corresponding to the target entity (e.g., information such as a user preference degree of the goods offered by the target merchant, a category of the goods with a higher user preference degree in the goods offered by the target merchant, etc.); and channel traffic data corresponding to the target entity (for example, data such as order volume, passenger flow volume, passenger order price and the like corresponding to different network platforms of the target merchant).
The information of the output target entity may specifically be: the information of the target entity is displayed in the data panel corresponding to the area map information, or the information of the target entity is displayed on the upper layer of the area map information, the data panel may be displayed on the same display page or a different display page as the area map information, for example, the area map information may correspond to a different area of the same display page as the data panel.
In this embodiment, before or after the information of the target entity is output, the information of the target entity may be further subjected to data derivation to be provided to a downstream processing link for use, for example, the information of the target entity is transmitted to a preset entity information processing link for storing, analyzing, summarizing, and the like, the information of the target entity.
In this embodiment, the user may also click on the candidate entity identifier in the area map information, and correspondingly, the application main body of this embodiment may further output information of the target entity corresponding to the clicked candidate entity identifier in response to a clicking operation of the user on the candidate entity identifier in the area map information, for example, after the user clicks on a merchant anchor point associated with coordinate data and shown in the area map information, information of a merchant corresponding to the merchant anchor point is correspondingly output.
For regional map information, in addition to providing the above circle selection and click selection functions, this embodiment also provides a selection function based on a label, which specifically includes: the user may select an entity selection tag corresponding to the area map information, where the entity selection tag is used to represent a selection index of the candidate entity object, for example, the entity identifier shown in the area map information is classified according to selection indexes such as a selection range (full selection or partial selection), a selection category (a merchant category, a functional location of a merchant corresponding to the network platform, whether the merchant is a related merchant of the network platform, and whether a rating level of the merchant reaches a designated rating equivalence), and accordingly, the application main body of this embodiment may output information of a target entity matching the entity selection tag in response to a selection operation of the user on the entity selection tag corresponding to the area map information.
According to the data processing method based on the map information, the regional map information is firstly displayed, and after the target entity corresponding to the circle selection operation is determined based on the circle selection operation of the user aiming at the regional map information, the information of the target entity is output to the user. According to the method, the output process of the merchant information is combined with the geographical attribute of the merchant and the spatial perception of the user in a mode of displaying the regional map information which can be selected by the user and outputting the merchant information based on the selection result, and the user can perform autonomous and visual interaction in the mode of map selection, so that the user can perform visual autonomous search on the merchant information based on the geographical attribute and the spatial perception of the geographical attribute, the search experience of the user is effectively improved, and the output path of the merchant information can be widened.
The second embodiment of the present application also provides a data processing apparatus based on map information, since the apparatus embodiment is basically similar to the method embodiment, the description is relatively simple, and the details of the related technical features can be found in the corresponding description of the method embodiment provided above, and the following description of the apparatus embodiment is only illustrative.
Referring to fig. 3 to understand the embodiment, fig. 3 is a block diagram of a unit of the map information-based data processing apparatus provided in the embodiment, and as shown in fig. 3, the map information-based data processing apparatus provided in the embodiment includes: a regional map information display unit 201 for displaying regional map information; a target entity determining unit 202, configured to determine, based on a selection operation of a user for the area map information, a target entity corresponding to the selection operation; an information output unit 203, configured to output information of the target entity.
The determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the area map information includes: and determining a target entity corresponding to the candidate entity identification of the selected target based on the selection operation of the user for the candidate entity identification in the regional map information.
The device further comprises: and the alternative entity identifier display unit is used for responding to the entity identifier which is not displayed in the regional map information, displaying the alternative entity identifier matched with the search request in the regional map information based on the search request of the user, or responding to the entity identifier displayed in the regional map information, and highlighting the alternative entity identifier matched with the search request in the entity identifier in the regional map information based on the search request of the user.
The determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the area map information includes: and determining a target entity in the circled area of the regional map information based on the circled operation of the user on the regional map information.
The device further comprises: a search request receiving unit for receiving a search request of the user; the determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the area map information includes: and responding to a search request of the user and the circle selection operation of the user for the regional map information, and outputting information of a target entity which meets the search request and corresponds to the circle selection operation.
The display area map information includes one of the following: displaying the regional map information matched with the search request based on the search request of the user; displaying the regional map information matched with the position information based on the position information of the user; and displaying the regional map information matched with the position information and the search request based on the position information of the user and the search request of the user.
The search request of the user comprises at least one of the following: a search request of the user for a resource object; a search request by the user for an entity; the user requests for search of regional information.
The circling operation comprises: and the selection operation is based on the self-defining selection operation of any shape or the selection operation of the preset regular shape.
The device further comprises: and the distribution area boundary identifier display unit is used for displaying a distribution area boundary identifier corresponding to the preset distribution range of the target entity on the area map information.
The target entity comprises an associated entity of a target network platform, and the target network platform is a network service platform corresponding to the application to which the regional map information belongs; the information of the target entity includes: the target entity corresponds to entity-related information of the target network platform, or link information corresponding to the target entity, the link information being associated with the entity-related information.
The number of the target entities is multiple, and the information of the target entities comprises: a plurality of link information corresponding to a plurality of the target entities; the device further comprises: and the entity-related page display unit is used for displaying the entity-related page of the first target entity corresponding to the target network platform in response to the triggering of the link information corresponding to the first target entity in the target entities.
The target entity comprises a candidate associated entity of a target network platform, and the target network platform is a network service platform to which the regional map information belongs; the information of the target entity includes: and the association level information is used for representing the association priority of the alternative association entity corresponding to the target network platform.
The information of the target entity further comprises at least one of the following: business characteristic data corresponding to the target entity; position characteristic data corresponding to the target entity; data traffic information corresponding to the target entity; the crowd characteristic data corresponding to the target entity; resource preference attribute data corresponding to the target entity; and channel flow data corresponding to the target entity.
The outputting the information of the target entity comprises: displaying the information of the target entity in a data panel corresponding to the regional map information, wherein the regional map information and the data panel correspond to different regions of the same display page; or, the information of the target entity is displayed on the upper layer of the regional map information.
The device further comprises: the circle selection area related information display unit is used for displaying at least one of the following information: the crowd characteristic data corresponding to the circled area; resource preference attribute data corresponding to the circled area; and channel flow data corresponding to the circled area.
The device further comprises: the regional map related information display unit is used for displaying at least one of the following information: the crowd characteristic data of the area corresponding to the area map information; resource preference attribute data of a region corresponding to the region map information; and channel flow data of the area corresponding to the area map information.
The device further comprises: and the information transmission unit is used for transmitting the information of the target entity to a preset entity information processing link.
The regional map information includes regional cellular map information divided based on a predetermined index.
The data processing device based on the map information, provided by the embodiment of the application, combines the output process of the merchant information with the geographical attributes of the merchant and the spatial perception of the user by showing the regional map information for the user to select and outputting the merchant information based on the selection result, and the user can perform autonomous and visual interaction in the map selection mode, so that the user can perform visual autonomous search on the merchant information based on the geographical attributes and the spatial perception of the geographical attributes, the search experience of the user is effectively improved, and the output path of the merchant information can be widened.
In the embodiments described above, a data processing method based on map information and a data processing apparatus based on map information are provided, and in addition, a third embodiment of the present application also provides an electronic device, which is basically similar to the method embodiment and therefore is relatively simple to describe, and please refer to the corresponding description of the method embodiment for the details of the related technical features, and the following description of the embodiment of the electronic device is only illustrative. The embodiment of the electronic equipment is as follows:
please refer to fig. 4 for understanding the present embodiment, fig. 4 is a schematic view of an electronic device provided in the present embodiment.
As shown in fig. 4, the electronic device provided in this embodiment includes: a processor 301 and a memory 302; the memory 302 is used for storing computer instructions for data processing, which when read and executed by the processor 301, perform the following operations: displaying regional map information; determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the regional map information; and outputting the information of the target entity.
The determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the area map information includes: and determining a target entity corresponding to the candidate entity identification of the selected target based on the selection operation of the user for the candidate entity identification in the regional map information.
Further comprising: responding to entity identifications not shown in the regional map information, and displaying the alternative entity identifications matched with the search request in the regional map information based on the search request of the user; or, in response to the entity identifiers shown in the regional map information, the alternative entity identifiers matched with the search request in the entity identifiers are shown in the regional map information in a highlighted manner based on the search request of the user.
The determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the area map information includes: and determining a target entity in the circled area of the regional map information based on the circled operation of the user on the regional map information.
Further comprising: receiving a search request of the user; the determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the area map information includes: and responding to a search request of the user and the circle selection operation of the user for the regional map information, and outputting information of a target entity which meets the search request and corresponds to the circle selection operation.
The display area map information includes one of the following: displaying the regional map information matched with the search request based on the search request of the user; displaying the regional map information matched with the position information based on the position information of the user; and displaying the regional map information matched with the position information and the search request based on the position information of the user and the search request of the user.
The search request of the user comprises at least one of the following: a search request of the user for a resource object; a search request by the user for an entity; the user requests for search of regional information.
The circling operation comprises: and the selection operation is based on the self-defining selection operation of any shape or the selection operation of the preset regular shape.
Further comprising: and displaying a distribution area boundary identifier corresponding to a preset distribution range of the target entity on the area map information.
The target entity comprises an associated entity of a target network platform, and the target network platform is a network service platform corresponding to the application to which the regional map information belongs; the information of the target entity includes: the target entity corresponds to entity-related information of the target network platform, or link information corresponding to the target entity, the link information being associated with the entity-related information.
The number of the target entities is multiple, and the information of the target entities comprises: a plurality of link information corresponding to a plurality of the target entities; the method further comprises the following steps: and in response to the triggering of the link information corresponding to the first target entity in the target entities, displaying an entity-related page of the first target entity corresponding to the target network platform.
The target entity comprises a candidate associated entity of a target network platform, and the target network platform is a network service platform to which the regional map information belongs; the information of the target entity includes: and the association level information is used for representing the association priority of the alternative association entity corresponding to the target network platform.
The information of the target entity further comprises at least one of the following: business characteristic data corresponding to the target entity; position characteristic data corresponding to the target entity; data traffic information corresponding to the target entity; the crowd characteristic data corresponding to the target entity; resource preference attribute data corresponding to the target entity; and channel flow data corresponding to the target entity.
The outputting the information of the target entity comprises: displaying the information of the target entity in a data panel corresponding to the regional map information, wherein the regional map information and the data panel correspond to different regions of the same display page; or, the information of the target entity is displayed on the upper layer of the regional map information.
Further comprising: and displaying at least one of the following information: the crowd characteristic data corresponding to the circled area; resource preference attribute data corresponding to the circled area; and channel flow data corresponding to the circled area.
Further comprising: and displaying at least one of the following information: the crowd characteristic data of the area corresponding to the area map information; resource preference attribute data of a region corresponding to the region map information; and channel flow data of the area corresponding to the area map information.
Further comprising: and transmitting the information of the target entity to a preset entity information processing link.
The regional map information includes regional cellular map information divided based on a predetermined index.
By using the electronic equipment provided by the embodiment, the output process of the merchant information can be combined with the geographical attribute of the merchant and the spatial perception of the user by showing the regional map information which can be selected by the user and outputting the merchant information based on the selection result, and the user can perform autonomous and visual interaction in the map selection mode, so that the user can perform visual autonomous search on the merchant information based on the geographical attribute and the spatial perception thereof, the search experience of the user is effectively improved, and the output path of the merchant information can be widened.
In the above embodiments, a data processing method based on map information, a data processing device based on map information, and an electronic device are provided, and in addition, a sixth embodiment of the present application also provides a computer readable storage medium for implementing the above data processing method based on map information. The embodiments of the computer-readable storage medium provided in the present application are described relatively simply, and for relevant portions, reference may be made to the corresponding descriptions of the above method embodiments, and the embodiments described below are merely illustrative.
The present embodiments provide a computer readable storage medium having stored thereon computer instructions that, when executed by a processor, perform the steps of: displaying regional map information; determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the regional map information; and outputting the information of the target entity.
The determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the area map information includes: and determining a target entity corresponding to the candidate entity identification of the selected target based on the selection operation of the user for the candidate entity identification in the regional map information.
Further comprising: responding to entity identifications not shown in the regional map information, and displaying the alternative entity identifications matched with the search request in the regional map information based on the search request of the user; or, in response to the entity identifiers shown in the regional map information, the alternative entity identifiers matched with the search request in the entity identifiers are shown in the regional map information in a highlighted manner based on the search request of the user.
The determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the area map information includes: and determining a target entity in the circled area of the regional map information based on the circled operation of the user on the regional map information.
Further comprising: receiving a search request of the user; the determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the area map information includes: and responding to a search request of the user and the circle selection operation of the user for the regional map information, and outputting information of a target entity which meets the search request and corresponds to the circle selection operation.
The display area map information includes one of the following: displaying the regional map information matched with the search request based on the search request of the user; displaying the regional map information matched with the position information based on the position information of the user; and displaying the regional map information matched with the position information and the search request based on the position information of the user and the search request of the user.
The search request of the user comprises at least one of the following: a search request of the user for a resource object; a search request by the user for an entity; the user requests for search of regional information.
The circling operation comprises: and the selection operation is based on the self-defining selection operation of any shape or the selection operation of the preset regular shape.
Further comprising: and displaying a distribution area boundary identifier corresponding to a preset distribution range of the target entity on the area map information.
The target entity comprises an associated entity of a target network platform, and the target network platform is a network service platform corresponding to the application to which the regional map information belongs; the information of the target entity includes: the target entity corresponds to entity-related information of the target network platform, or link information corresponding to the target entity, the link information being associated with the entity-related information.
The number of the target entities is multiple, and the information of the target entities comprises: a plurality of link information corresponding to a plurality of the target entities; the method further comprises the following steps: and in response to the triggering of the link information corresponding to the first target entity in the target entities, displaying an entity-related page of the first target entity corresponding to the target network platform.
The target entity comprises a candidate associated entity of a target network platform, and the target network platform is a network service platform to which the regional map information belongs; the information of the target entity includes: and the association level information is used for representing the association priority of the alternative association entity corresponding to the target network platform.
The information of the target entity further comprises at least one of the following: business characteristic data corresponding to the target entity; position characteristic data corresponding to the target entity; data traffic information corresponding to the target entity; the crowd characteristic data corresponding to the target entity; resource preference attribute data corresponding to the target entity; and channel flow data corresponding to the target entity.
The outputting the information of the target entity comprises: displaying the information of the target entity in a data panel corresponding to the regional map information, wherein the regional map information and the data panel correspond to different regions of the same display page; or, the information of the target entity is displayed on the upper layer of the regional map information.
Further comprising: and displaying at least one of the following information: the crowd characteristic data corresponding to the circled area; resource preference attribute data corresponding to the circled area; and channel flow data corresponding to the circled area.
Further comprising: and displaying at least one of the following information: the crowd characteristic data of the area corresponding to the area map information; resource preference attribute data of a region corresponding to the region map information; and channel flow data of the area corresponding to the area map information.
Further comprising: and transmitting the information of the target entity to a preset entity information processing link.
The regional map information includes regional cellular map information divided based on a predetermined index.
By executing the computer instructions stored in the computer-readable storage medium provided by this embodiment, the output process of the merchant information can be combined with the merchant geographic attribute and the spatial perception of the user in a manner of displaying the area map information for the user to select and outputting the merchant information based on the selection result, and the user can perform autonomous and visual interaction in a manner of selecting and selecting the map, so that the user can perform visual autonomous search on the merchant information based on the geographic attribute and the spatial perception thereof, the search experience of the user is effectively improved, and the output path of the merchant information can be widened.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
1. Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
2. As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Although the present application has been described with reference to the preferred embodiments, it is not intended to limit the present application, and those skilled in the art can make variations and modifications without departing from the spirit and scope of the present application, therefore, the scope of the present application should be determined by the claims that follow.

Claims (10)

1. A data processing method based on map information is characterized by comprising the following steps:
displaying regional map information;
determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the regional map information;
and outputting the information of the target entity.
2. The method according to claim 1, wherein the determining, based on a selection operation of the user for the area map information, a target entity corresponding to the selection operation comprises: and determining a target entity corresponding to the candidate entity identification of the selected target based on the selection operation of the user for the candidate entity identification in the regional map information.
3. The method of claim 2, further comprising:
responding to entity identifications not shown in the regional map information, and displaying the alternative entity identifications matched with the search request in the regional map information based on the search request of the user; alternatively, the first and second electrodes may be,
and responding to entity identifications displayed in the regional map information, and highlighting the alternative entity identifications matched with the search request in the entity identifications in the regional map information based on the search request of the user.
4. The method according to claim 1, wherein the determining, based on a selection operation of the user for the area map information, a target entity corresponding to the selection operation comprises: and determining a target entity in the circled area of the regional map information based on the circled operation of the user on the regional map information.
5. The method of claim 1, further comprising: receiving a search request of the user; the determining a target entity corresponding to the circle selection operation based on the circle selection operation of the user for the area map information includes:
and in response to the search request of the user and the selection operation of the user for the regional map information, determining a target entity which meets the search request and corresponds to the selection operation.
6. The method of claim 1, wherein the presenting regional map information comprises one of:
displaying the regional map information matched with the search request based on the search request of the user;
displaying the regional map information matched with the position information based on the position information of the user;
and displaying the regional map information matched with the position information and the search request based on the position information of the user and the search request of the user.
7. The method of any one of claims 3, 5, and 6, wherein the search request of the user comprises at least one of:
a search request of the user for a resource object;
a search request by the user for an entity;
the user requests for search of regional information.
8. The method of any of claims 1-2, 4-5, wherein the circled operation comprises:
and the selection operation is based on the self-defining selection operation of any shape or the selection operation of the preset regular shape.
9. The method of claim 1, further comprising: and displaying a distribution area boundary identifier corresponding to a preset distribution range of the target entity on the area map information.
10. The method according to claim 1, wherein the target entity comprises an associated entity of a target network platform, and the target network platform is a network service platform corresponding to an application to which the regional map information belongs;
the information of the target entity includes: the target entity corresponds to entity-related information of the target network platform, or link information corresponding to the target entity, the link information being associated with the entity-related information.
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