CN114943044A

CN114943044A - Content display method, device, equipment and storage medium

Info

Publication number: CN114943044A
Application number: CN202210457651.8A
Authority: CN
Inventors: 张鑫
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2022-04-27
Filing date: 2022-04-27
Publication date: 2022-08-26

Abstract

The disclosure provides a content display method, a content display device, content display equipment and a storage medium, and relates to the technical field of computers, in particular to the technical fields of automatic driving, map application, intelligent cabins and the like. The content display method comprises the following steps: acquiring first position information of the interest point and second position information of a position point indicated by the recommended content; determining target recommended content associated with the interest point based on the first position information and the second position information; and displaying the target recommendation content on the three-dimensional map model of the interest point. The present disclosure can improve the content presentation effect.

Description

Content display method, device, equipment and storage medium

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to the field of technologies such as autopilot, map application, and intelligent cockpit, and in particular, to a content display method, apparatus, device, and storage medium.

Background

The intelligent passenger cabin is an intelligent mobile space, realizes the intelligent interaction of passenger cabin and people, car, way based on-vehicle intelligent system, compares traditional cockpit, and intelligent passenger cabin is more intelligent and humanized.

The screen of the vehicle-mounted machine is the most direct interactive interface between a person and the vehicle-mounted intelligent system. With the enhancement of the screen performance of the car machine, three-dimensional (3D) map rendering becomes an important development direction.

Disclosure of Invention

The disclosure provides a content presentation method, device, equipment and storage medium.

According to an aspect of the present disclosure, there is provided a content presentation method including: acquiring first position information of the interest point and second position information of a position point indicated by the recommended content; determining target recommended content associated with the interest point based on the first position information and the second position information; and displaying the target recommendation content on the three-dimensional map model of the interest point.

According to another aspect of the present disclosure, there is provided a content presentation apparatus including: the acquisition module is used for acquiring first position information of the interest point and second position information of the position point indicated by the recommended content; a determining module, configured to determine, based on the first location information and the second location information, a target recommended content associated with the point of interest; and the display module is used for displaying the target recommendation content on the three-dimensional map model of the interest point.

According to another aspect of the present disclosure, there is provided an electronic device including: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of the above aspects.

According to another aspect of the present disclosure, there is provided a non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method according to any one of the above aspects.

According to another aspect of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the method according to any one of the above aspects.

According to another aspect of the present disclosure, there is provided an autonomous vehicle comprising an electronic device according to any one of the above aspects.

According to the technical scheme of the disclosure, the content display effect can be improved.

It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present disclosure, nor do they limit the scope of the present disclosure. Other features of the present disclosure will become apparent from the following description.

Drawings

The drawings are included to provide a better understanding of the present solution and are not to be construed as limiting the present disclosure. Wherein:

FIG. 1 is a schematic illustration according to a first embodiment of the present disclosure;

FIG. 2 is a schematic diagram of an application scenario for implementing the content presentation method of the disclosed embodiment;

FIG. 3 is a schematic diagram according to a second embodiment of the present disclosure;

FIG. 4 is a schematic illustration of advertisement management in an embodiment of the present disclosure;

FIG. 5 is a schematic illustration of targeting advertisements in an embodiment of the disclosure;

FIG. 6 is a schematic illustration of two different targeted advertisements presented for two different users in an embodiment of the present disclosure;

FIG. 7 is a schematic diagram of a 3D map model of a point of interest with multiple ad slots in an embodiment of the present disclosure;

FIG. 8 is a schematic diagram of a jump page after clicking on a targeted advertisement in an embodiment of the present disclosure;

FIG. 9 is a schematic diagram according to a third embodiment of the present disclosure;

FIG. 10 is a schematic diagram according to a fourth embodiment of the present disclosure;

fig. 11 is a schematic diagram of an electronic device for implementing the content presentation method according to the embodiment of the present disclosure.

Detailed Description

Exemplary embodiments of the present disclosure are described below with reference to the accompanying drawings, in which various details of the embodiments of the disclosure are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present disclosure. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

In the related art, since the map is generally a two-dimensional (2D) map, and is limited by a display space of the 2D map, recommended content is generally not displayed on the 2D map, for example, advertisements are hardly displayed on the 2D map.

As the 2D map progresses to the 3D map, the 3D map may provide more content presentation space, for which more content may be presented on the 3D map, e.g., an advertisement may be presented on the 3D map.

In order to improve the content exhibition effect, the present disclosure provides the following embodiments.

Fig. 1 is a schematic diagram according to a first embodiment of the present disclosure, which provides a content display method, including:

101. first position information of the point of interest is acquired, and second position information of the position point indicated by the recommended content is acquired.

102. And determining target recommended content associated with the interest point based on the first position information and the second position information.

103. And displaying the target recommendation content on the three-dimensional map model of the interest point.

The method of the embodiment may be applied to map Applications (APPs), and the map APPs may be installed on a vehicle or a mobile terminal (e.g., a mobile phone).

A Point Of Interest (POI) is a position Point that is significant in a geographic information system, and may be, for example, a building, a gas station, a station, or the like, and the building may be further classified into a shopping mall, an office mall, or the like.

The recommended content refers to content to be presented, such as advertisements, traffic guidance information, and the like, and the traffic guidance information is, for example, guidance of the user to a certain place.

A location point indicated by the recommended content, for example, if the recommended content is an advertisement, the location point indicated by the advertisement is a merchant who issues the advertisement; alternatively, if the recommended content is traffic guidance information, the location point indicated by the traffic guidance information is a guided point.

The location information of the point of interest may be referred to as first location information, and the location information of the location point indicated by the recommended content may be referred to as second location information.

The recommended content may be plural, and the recommended content finally shown at the point of interest may be referred to as target recommended content.

Unlike general web page retrieval, in a map application, in order to more effectively present information, it is necessary to consider a geographical position relationship between a point of interest and a position point indicated by recommended content. For example, if the POI is a certain building and the recommended content is an advertisement, the advertisement of a merchant located in the building (or located close to the building) may be used as the advertisement related to the building, whereas the advertisement of a merchant located far away from the building may not be the advertisement related to the building.

With the performance improvement of the car screen, the car machine can display the 3D map through the car screen, for example, after 3D rendering is performed on the POI, the 3D map model of the POI is displayed.

To improve the presentation effect, the recommended content associated with the POI may be presented on a 3D map model of the POI, for example, on a 3D map model of a certain shopping mall, showing advertisements of one or more merchants within the shopping mall.

Since the 3D display effect is better than the 2D display effect, in this embodiment, the target recommended content associated with the interest point is displayed on the 3D map model of the interest point, so that the content display effect can be improved. In addition, the target recommendation content related to the interest point is determined based on the first position information and the second position information, and the recommendation content of the position point closer to the interest point can be used as the target recommendation memory related to the interest point due to the consideration of the position information, so that more effective recommendation content can be obtained.

For better understanding of the embodiments of the present disclosure, application scenarios of the embodiments of the present disclosure are described below. In the following application scenarios: recommending the content as an advertisement; the map is a 3D map, and can be a high-precision automobile map specifically; the vehicle is exemplified by an autonomous vehicle.

As shown in fig. 2, the application scenario includes: an autonomous vehicle 201, a map server 202, an advertisement server 203, and an advertiser-oriented user terminal 204. The autonomous vehicle 201, the map server 202, the advertisement server 203, and the advertiser-oriented user terminal 204 are connected to each other via a communication network. The communication network may be a wide area network, a local area network, the internet, or any other public or private network or combination of the above.

Automatic driving vehicle 201 has intelligent passenger cabin, and intelligent passenger cabin has on-vehicle intelligent system, and the user is mutual through car machine screen and on-vehicle intelligent system. The onboard intelligence system may employ a 3D map to perform map-related control of navigation, path planning, etc. of the autonomous vehicle 201.

The 3D map may be displayed to the user through the car screen.

The map server 202 is configured to provide 3D map data to the autonomous vehicle 201, and after the autonomous vehicle 201 obtains the 3D map data from the map server 202, the autonomous vehicle 201 may perform 3D rendering by using a 3D map rendering engine to display a 3D map on a screen of a vehicle.

The advertisement server 203 is used to provide advertisement data.

Advertisers may interact with the ad server 203 through an advertiser-oriented user terminal 204, such as uploading specific content of an advertisement to be published, managing advertisements themselves, bidding for ad spots, and so forth.

If the advertisement is shown in the 3D map, the map server 202 may interact with the advertisement server 203, obtain advertisement data of the advertisement to be shown from the advertisement server 203, send the advertisement data and the map data to the autonomous vehicle 201, and render the 3D map and place the advertisement on a corresponding POI while the autonomous vehicle 201 renders the 3D map.

The trigger for ad placement may be based on a user retrieval trigger or an active trigger based on location information. For example, a user retrieving a certain POI in a mapping application, or a user driving a vehicle to the vicinity of a certain POI, may trigger placement of an advertisement on a 3D map model of the POI.

The following describes a content presentation method provided by the embodiment of the present disclosure, taking user search triggering as an example, with reference to an application scenario shown in fig. 2.

Fig. 3 is a schematic diagram according to a second embodiment of the present disclosure, which provides a content display method, including:

301. receiving a search term (query) input by a user, wherein the search term comprises the name of the POI.

For example, a user needs to go to a destination, the name of which can be entered in a map application, followed by a query to trigger the map APP to search for the destination.

After receiving a query, the map APP may analyze whether the query corresponds to an accurate requirement or a general requirement, where the accurate requirement means that a specific place can be located based on the name of a POI in the query, for example, an XX building, and if the query can be located at a specific place, the query corresponds to the accurate requirement, otherwise, if the query is a similar term such as "nearby food, nearby hotel" or the like, the query corresponds to the general requirement. For some chain quotient supernumerators, if a specific address is not specified, the general demand is also considered.

Specifically, each word slot in the query can be labeled by using a sequence labeling model, the query is performed in a geographic information system based on each word slot, if a certain precise location is queried, the precision requirement corresponding to the query is determined, and otherwise, the universal requirement is determined. The sequence labeling model is, for example: a Logistic Regression (LR) model, a Bi-directional Long Short-Term Memory (Bi-LSTM) model, or a Bidirectional Encoder Representation from transformations (Bert) model.

And if the query corresponds to the accurate requirement, executing a subsequent flow, otherwise, adopting a processing flow aiming at the universal requirement.

302. And acquiring first position information of the POI based on the name of the POI.

The geographic information system may record information of each POI, and the information of each POI may include: POI name, location information (x, y), and POI details.

Accordingly, the location information of the POI, which may be referred to as first location information, may be obtained from the geographic information system.

In addition, whether the POI has an advertisement space or not can be recorded in the POI details, if the POI has the advertisement space, a subsequent process is executed, otherwise, the POI is directly rendered, and advertisement recommendation is not carried out.

303. And determining the distance between the merchant and the POI based on the first position information and the second position information of the merchant of the advertisement to be issued, and taking the advertisement of the merchant with the distance smaller than a preset value as a candidate advertisement.

The advertiser can interact with the service server through the client side so as to manage the advertisement to be issued. The client may be a mobile client, a Personal Computer (PC) client, a web page (web) client, or the like.

In particular, the management items performed by the advertiser may be as shown in FIG. 4, for example, managing financial information, managing user information, logging into the system, managing advertisements, and the like. The specific content of the management item can be stored in the storage resource, and the specific content of the advertisement to be released, the webpage linked with the displayed advertisement and the like can be managed when the advertisement is managed.

The map server may obtain location information of each merchant from the advertisement server, and the location information of the merchant may be referred to as second location information.

Specifically, taking a POI as an example of a certain building, each merchant may be from a commercial hiring advertisement with the building, a merchant in the building, or a guided advertisement (e.g., XX m commercial stores ahead of the building).

After the map server acquires the first position information and the second position information, the distance between the first position information and the second position information can be calculated, the preset value can be 1000 meters, and therefore advertisements of merchants within 1000 meters around the POI can be used as candidate advertisements.

304. And determining the target advertisement associated with the POI in the candidate advertisements based on the content characteristics and the user characteristics corresponding to the candidate advertisements and the scene characteristics of the scene where the user is located.

The user refers to a driver of the automatic driving vehicle, and the scene where the user is located, such as the time-space information of the user and the like.

The content characteristics may include one or more of the following: the time of the merchant's business, the location from the POI, the merchant's category, label, review, rating, star rating, bid, etc.

The user characteristics may include one or more of: age, gender, occupation, travel characteristics, dietary preferences, user behavior data (map reviews, click behaviors, purchase behaviors, etc.).

In the technical scheme of the disclosure, the collection, storage, use, processing, transmission, provision, disclosure and other processing of the personal information of the related user are all in accordance with the regulations of related laws and regulations and do not violate the good customs of the public order.

The scene characteristics may include one or more of: context characteristics (time, place, season, holidays, road congestion conditions and the like), statistical class characteristics (hot degree of a merchant, popularity degree, goodness degree, historical Click-Through-Rate (CTR)) and the like.

Specifically, as shown in FIG. 5, a recommendation model may be employed, with the above features as inputs to the recommendation model and the output of the recommendation model as targeted advertisements.

The recommendation model is a common recommendation model such as an LR (Gradient Boosting Decision Tree) model, a Factorization Machine (FM) model, or a deep factorization Machine (deep FM) model, and an appropriate model is selected according to an actual effect.

In the embodiment, the target advertisement is determined based on the content characteristics, the user characteristics and the scene characteristics, a more appropriate target advertisement can be recommended for the user based on the user, the scene where the user is located and the like, the personalized requirements of the user are met, and the pertinence and the accuracy of the target advertisement are improved.

305. And displaying the target advertisement associated with the POI on the 3D map model of the POI.

The targeted advertisement may specifically be a logo of a merchant.

Different users may present different advertisements due to the consideration of user characteristics.

For example, as shown in FIG. 6, a first advertisement and a second advertisement may be presented for two users, the first advertisement and the second advertisement being different.

Further, the target recommended content may be displayed on a display area of a corresponding height of the three-dimensional map model of the point of interest based on height information of a position point indicated by the target recommended content.

Wherein, for a 3D model of a certain shopping mall, the surface layer may have a plurality of advertisement spots, as shown in fig. 7. When the targeted advertisement is presented, the presentation may be performed based on the height information. For example, if a certain merchant is located at the first floor of the shopping mall, the targeted advertisement of the merchant is displayed on the advertisement slot corresponding to the first floor of the shopping mall (the advertisement slot at the lowest floor shown in fig. 7).

Since the height information of the position point indicated by the target recommended content can reflect the real physical position of the position point, in this embodiment, the target recommended content is displayed in the display area of the 3D map model at the corresponding height based on the height information of the position point indicated by the target recommended content, so that the display effect can be ensured to be consistent with the real effect, and the user can conveniently access the corresponding position point.

For example, there are a plurality of ad spots, a first ad spot, a second ad spot, and a third ad spot, and assuming that the merchant is located at the second floor, the merchant's ad can be shown in the ad spot corresponding to the second floor.

In addition, merchants may bid on ad spots in order to show targeted ads on the bid ad spots. Different advertisement slots can have different basic prices based on factors such as geographic positions, retrieved Page View (PV), and people flow, and the size and floor of the advertisement slot also affect the price of the advertisement slot. Accordingly, storage resources and computing resources may be included in the system, the storage resources providing relevant data, such as geographic location, etc., and the computing resources may count data such as PV, traffic, etc., and calculate the price of the ad spots based on the relevant data.

306. And jumping to a webpage linked by the link information in response to a click instruction of a user on the link information in the target advertisement.

The target advertisement can contain link information, specifically, the whole target advertisement can be used as link information, and skipping can be performed after clicking the target advertisement; alternatively, the targeted advertisement may include an item (e.g., viewing details) that can be clicked to jump to.

The web pages linked by the link information may be referred to as landing pages, which may be specified by the advertiser. The method can be realized by adopting H5 technology.

For example, referring to fig. 8, taking a webpage linked by the link information as a reserved landing page, the user may jump to the reserved landing page after clicking the target advertisement.

After jumping to the web page linked by the link information, the user can perform related operations on the page, such as reservation of seats in restaurants, maintenance of cars in 4S stores, reservation of fitting in shopping malls, and the like.

In the embodiment, by jumping to the webpage linked by the link information in the target advertisement, the webpage for subsequent operation can be accessed through the target advertisement, so that the operation of the user is facilitated, and the user experience is improved.

In some embodiments, the method may further comprise: acquiring statistical information of the target recommended content; updating the recommendation model based on the statistical information.

Wherein the statistical information may comprise one or more of: the display times of the target recommended content, the click rate of a webpage linked by the target recommended content, the arrival rate of ordering and other operations through the linked webpage and the like.

During training, the recommendation model can be trained by taking the optimized statistical information as a target, so that after new statistical information is obtained, the recommendation model can be updated by adopting the new statistical information.

In this embodiment, the recommendation model is updated based on the statistical information of the target recommendation content, so that closed-loop feedback can be achieved, that is, the statistical information of the current target advertisement can be used in the subsequent determination process of the target advertisement, thereby achieving continuous optimization of the target advertisement and improving the accuracy of the target advertisement.

Fig. 9 is a schematic diagram according to a third embodiment of the present disclosure, which provides a content display apparatus. As shown in fig. 9, the content presentation apparatus 900 includes: an acquisition module 901, a determination module 902 and a presentation module 903.

The obtaining module 901 is configured to obtain first location information of a point of interest and second location information of a location point indicated by recommended content; the determining module 902 is configured to determine, based on the first location information and the second location information, a target recommended content associated with the point of interest; the display module 903 is configured to display the target recommendation content on the three-dimensional map model of the interest point.

Since the 3D display effect is better than the 2D display effect, in this embodiment, the content display effect can be improved by displaying the target recommended content associated with the interest point on the 3D map model of the interest point. In addition, the target recommendation content related to the interest point is determined based on the first position information and the second position information, and the recommendation content of the position point closer to the interest point can be used as the target recommendation memory related to the interest point due to the consideration of the position information, so that more effective recommendation content can be obtained.

In some embodiments, the target recommended content includes: link information; the device further comprises: and the skipping module is used for responding to a click instruction of the user on the link information and skipping to the webpage linked by the link information.

In the embodiment, the webpage linked by the link information in the target advertisement is jumped to, and the webpage for subsequent operation can be accessed through the target advertisement, so that the user operation is facilitated, and the user experience is improved.

In some embodiments, the determining module 902 is further configured to: determining the distance between the position point and the interest point based on the first position information and the second position information, and taking the recommended content corresponding to the position point of which the distance is smaller than a preset value as a candidate recommended content; and determining target recommended content associated with the interest points in the candidate recommended content based on the content characteristics corresponding to the candidate recommended content, the receiver characteristics of the receiver of the recommended content and the scene characteristics of the scene where the receiver is located.

In some embodiments, the target recommended content is determined by using a recommendation model, and the recommendation model is generated based on statistical information of recommended content; the device further comprises: the updating module is used for acquiring the statistical information of the target recommended content; and updating the recommendation model based on the statistical information of the target recommendation content.

In this embodiment, the recommendation model is updated based on the statistical information of the target recommendation content, so that closed-loop feedback can be implemented, that is, the statistical information of the current target advertisement can be used in the subsequent determination process of the target advertisement, thereby implementing continuous optimization of the target advertisement and improving the accuracy of the target advertisement.

In some embodiments, the display module 903 is specifically configured to: and displaying the target recommended content on a display area with the corresponding height of the three-dimensional map model of the interest point based on the height information of the position point indicated by the target recommended content.

Because the height information of the position point indicated by the target recommended content can reflect the real physical position of the position point, in this embodiment, the target recommended content is displayed in the display area of the 3D map model with the corresponding height based on the height information of the position point indicated by the target recommended content, so that the display effect can be ensured to be consistent with the real effect, and the user can conveniently access the corresponding position point.

It is to be understood that in the disclosed embodiments, the same or similar elements in different embodiments may be referenced.

It is to be understood that "first", "second", and the like in the embodiments of the present disclosure are used for distinction only, and do not indicate the degree of importance, the order of timing, and the like.

Fig. 10 is a schematic diagram according to a fourth embodiment of the present disclosure, which provides an autonomous vehicle. Referring to fig. 10, an autonomous vehicle 1000 includes an electronic device 1001. For a description of the electronic device 1001, reference may be made to the related embodiments.

The present disclosure also provides an electronic device, a readable storage medium, and a computer program product according to embodiments of the present disclosure.

FIG. 11 shows a schematic block diagram of an example electronic device 1100 that may be used to implement embodiments of the present disclosure. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital assistants, cellular telephones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the disclosure described and/or claimed herein.

As shown in fig. 11, the electronic device 1100 includes a computing unit 1101, which can perform various appropriate actions and processes according to a computer program stored in a Read Only Memory (ROM)1102 or a computer program loaded from a storage unit 1108 into a Random Access Memory (RAM) 1103. In the RAM 1103, various programs and data necessary for the operation of the electronic device 1100 may also be stored. The calculation unit 1101, the ROM1102, and the RAM 1103 are connected to each other by a bus 1104. An input/output (I/O) interface 1105 is also connected to bus 1104.

A number of components in electronic device 1100 connect to I/O interface 1105, including: an input unit 1106 such as a keyboard, a mouse, and the like; an output unit 1107 such as various types of displays, speakers, and the like; a storage unit 1108 such as a magnetic disk, optical disk, or the like; and a communication unit 1109 such as a network card, a modem, a wireless communication transceiver, and the like. The communication unit 1109 allows the electronic device 1100 to exchange information/data with other devices through a computer network such as the internet and/or various telecommunication networks.

The computing unit 1101 can be a variety of general purpose and/or special purpose processing components having processing and computing capabilities. Some examples of the computing unit 1101 include, but are not limited to, a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), various dedicated Artificial Intelligence (AI) computing chips, various computing units running machine learning model algorithms, a Digital Signal Processor (DSP), and any suitable processor, controller, microcontroller, and the like. The computing unit 1101 performs the various methods and processes described above, such as a content presentation method. For example, in some embodiments, the content presentation method may be implemented as a computer software program tangibly embodied in a machine-readable medium, such as storage unit 1108. In some embodiments, part or all of the computer program may be loaded and/or installed onto the electronic device 1100 via the ROM1102 and/or the communication unit 1109. When the computer program is loaded into RAM 1103 and executed by the computing unit 1101, one or more steps of the content presentation method described above may be performed. Alternatively, in other embodiments, the computing unit 1101 may be configured to perform the content presentation method by any other suitable means (e.g., by means of firmware).

Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuitry, Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), system on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.

Program code for implementing the methods of the present disclosure may be written in any combination of one or more programming languages. These program codes may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable content presentation device such that the program codes, when executed by the processor or controller, cause the functions/operations specified in the flowchart and/or block diagram to be performed. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package partly on the machine and partly on a remote machine or entirely on the remote machine or server.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.

The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.

The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The Server can be a cloud Server, also called a cloud computing Server or a cloud host, and is a host product in a cloud computing service system, so as to solve the defects of high management difficulty and weak service expansibility in the traditional physical host and VPS service ("Virtual Private Server", or simply "VPS"). The server may also be a server of a distributed system, or a server incorporating a blockchain.

It should be understood that various forms of the flows shown above, reordering, adding or deleting steps, may be used. For example, the steps described in the present disclosure may be executed in parallel, sequentially, or in different orders, as long as the desired results of the technical solutions disclosed in the present disclosure can be achieved, and the present disclosure is not limited herein.

The above detailed description should not be construed as limiting the scope of the disclosure. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present disclosure should be included in the scope of protection of the present disclosure.

Claims

1. A method of content presentation, comprising:

acquiring first position information of the interest point and second position information of a position point indicated by the recommended content;

determining target recommended content associated with the interest point based on the first position information and the second position information;

and displaying the target recommendation content on the three-dimensional map model of the interest point.

2. The method of claim 1, wherein,

the target recommendation content comprises: link information;

the method further comprises the following steps:

and responding to a click instruction of the user on the link information, and jumping to a webpage linked by the link information.

3. The method of claim 1, wherein the determining the target recommended content associated with the point of interest based on the first location information and the second location information comprises:

determining the distance between the position point and the interest point based on the first position information and the second position information, and taking the recommended content corresponding to the position point with the distance smaller than a preset value as a candidate recommended content;

and determining target recommended content associated with the interest point in the candidate recommended content based on the content features corresponding to the candidate recommended content, the receiver features of the receiver of the recommended content and the scene features of the scene where the receiver is located.

4. The method of claim 3, wherein,

the target recommended content is determined by adopting a recommendation model, and the recommendation model is generated based on statistical information of the recommended content;

the method further comprises the following steps:

acquiring statistical information of the target recommended content;

and updating the recommendation model based on the statistical information of the target recommendation content.

5. The method of any one of claims 1-4, wherein the presenting the target recommendation on the three-dimensional map model of the point of interest comprises:

and displaying the target recommended content on a display area with the corresponding height of the three-dimensional map model of the interest point based on the height information of the position point indicated by the target recommended content.

6. A content presentation device, comprising:

the acquisition module is used for acquiring first position information of the interest point and second position information of the position point indicated by the recommended content;

a determining module, configured to determine, based on the first location information and the second location information, a target recommended content associated with the point of interest;

and the display module is used for displaying the target recommendation content on the three-dimensional map model of the interest point.

7. The apparatus of claim 6, wherein,

the target recommendation content comprises: link information;

the device further comprises:

and the skipping module is used for responding to a click instruction of the user on the link information and skipping to the webpage linked by the link information.

8. The apparatus of claim 6, wherein the means for determining is further for:

determining the distance between the position point and the interest point based on the first position information and the second position information, and taking the recommended content corresponding to the position point of which the distance is smaller than a preset value as a candidate recommended content;

9. The apparatus of claim 8, wherein,

the device further comprises:

the updating module is used for acquiring the statistical information of the target recommended content; and updating the recommendation model based on the statistical information of the target recommendation content.

10. The device according to any one of claims 6-9, wherein the presentation module is specifically configured to:

11. An electronic device, comprising:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-5.

12. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-5.

13. A computer program product comprising a computer program which, when executed by a processor, implements the method according to any one of claims 1-5.

14. An autonomous vehicle comprising: the electronic device of claim 11.