CN112911345A

CN112911345A - Method and server for pushing media assets

Info

Publication number: CN112911345A
Application number: CN201911219057.XA
Authority: CN
Inventors: 徐孝春; 张硕; 杜萌; 吴相升
Original assignee: Qingdao Hisense Media Network Technology Co Ltd
Current assignee: Qingdao Hisense Media Network Technology Co Ltd
Priority date: 2019-12-03
Filing date: 2019-12-03
Publication date: 2021-06-04
Anticipated expiration: 2039-12-03
Also published as: CN112911345B

Abstract

The application discloses a method for pushing media assets, and belongs to the technical field of multimedia. The method comprises the following steps: the method comprises the steps that a server obtains a media asset recommendation list corresponding to each of a plurality of pit positions included in a first column on a user interface of a terminal, determines a media asset displayed on each of the plurality of pit positions according to the media asset recommendation list corresponding to each of the plurality of pit positions, obtains a media asset recommendation strategy, and sends the media asset recommendation strategy to the terminal. Because the media asset recommendation list corresponding to at least one pit position in the plurality of pit positions comprises a plurality of media assets, for the pit positions comprising the plurality of media assets in the media asset recommendation list, when the media assets corresponding to the pit positions cannot be successfully displayed due to mismatching of the media assets, other media assets in the media asset recommendation list corresponding to the pit positions can be used as bit-supplementing media assets to be filled in the corresponding pit positions, and the media assets displayed on other pit positions do not need to be filled in the pit positions, so that the flexibility of displaying the media assets by the terminal is improved.

Description

Method and server for pushing media assets

Technical Field

The present application relates to the field of multimedia technologies, and in particular, to a method and a server for pushing media assets.

Background

At present, multimedia resources such as dramas, art programs, or movies are generally called assets, and with the development of the multimedia technology field, a server corresponding to a terminal such as a television can screen out high-popularity assets and push the screened assets to the terminal such as the television. After receiving the assets pushed by the server, the terminal can present the assets on the current user interface so as to present some popular television shows, comprehensive programs or movies and the like to the audience.

In the related art, the user interface of the terminal includes a plurality of columns, each column being used to display one type of asset. Any column of the plurality of columns includes a plurality of pit sites, each pit site of the plurality of pit sites is used for displaying a media asset. For any column, the server may determine all media assets corresponding to the column first, and then determine a media asset recommendation list for the column according to the popularity of each media asset in all the media assets. The number of the media assets in the media asset recommendation list is larger than the number of the pit positions in the column, and the media assets in the media asset recommendation list are sorted according to the sequence of the heat degree from large to small. Therefore, when a request for acquiring recommendation information sent by the terminal is received, the media assets ranked in the media asset recommendation list in the top can be used for being displayed on each pit position, and the media assets corresponding to each pit position are obtained. And when the media assets on a certain pit position can not be successfully displayed, the media assets for displaying on the following pit position are sequentially advanced by one pit position, and the last pit position selects one media asset from the rest of the media assets for displaying on the pit position. And finally, the server sends the determined media assets corresponding to the pit positions one by one to the terminal so that the terminal displays the media assets. But the flexibility of recommending the assets to the terminal is low.

Disclosure of Invention

The embodiment of the application provides a method and a server for pushing media assets, and the server can push the media assets which are more in line with the preference of a user when pushing the media assets to a user interface of a terminal so as to increase the activity of a terminal user. The technical scheme is as follows:

in a first aspect, a method for pushing media assets is provided, and is applied to a server, and the method includes:

in response to a request for acquiring recommendation information sent by a terminal, acquiring a media asset recommendation list corresponding to each of a plurality of pit positions included in a first column on a user interface of the terminal, wherein the media asset recommendation list corresponding to at least one pit position in the plurality of pit positions comprises a plurality of media assets, and the plurality of media assets corresponding to the same pit position are all used for being displayed on the corresponding pit position;

determining a media asset displayed on each pit position in the plurality of pit positions according to the media asset recommendation list corresponding to each pit position in the plurality of pit positions to obtain a media asset recommendation strategy;

and sending the media asset recommendation strategy to the terminal.

In a second aspect, a method for pushing media assets is provided, and is applied to a server, and the method includes:

responding to a request for acquiring recommendation information sent by a terminal, and acquiring a first media asset recommendation list and a second media asset recommendation list, wherein the first media asset recommendation list corresponds to a first pit position on a user interface of the terminal, the second media asset recommendation list corresponds to a second pit position, the first pit position is adjacent to the second pit position and is positioned in front of the second pit position, the media asset list corresponding to the first pit position comprises a plurality of media assets, the second media asset recommendation list comprises one media asset, and the first pit position and the second pit position are two pit positions in a first column on the user interface;

in response to the fact that the first media asset recommendation list comprises media assets with weights larger than a weight threshold value, determining first media assets used for being displayed on the first pit position in the media assets with the weights larger than a preset threshold value in the first media asset recommendation list;

determining the media assets in the second media asset recommendation list as first media assets for displaying on a first pit position in response to the first media asset recommendation list not containing the media assets with weights larger than a weight threshold;

and sending the first media asset to the terminal so that the first media asset is displayed on a first pit position of a terminal user interface.

In a third aspect, a server is provided, where the server includes:

the processing module is used for responding to a request for acquiring recommendation information sent by a terminal, acquiring a media asset recommendation list corresponding to each pit position in a plurality of pit positions included in a first column on a user interface of the terminal, wherein the media asset recommendation list corresponding to at least one pit position in the pit positions comprises a plurality of media assets, and the plurality of media assets corresponding to the same pit position are all used for being displayed on the corresponding pit position;

the processing module is further configured to determine a media asset displayed on each of the plurality of pit positions according to the media asset recommendation list corresponding to each of the plurality of pit positions, so as to obtain a media asset recommendation strategy;

and the sending module is used for sending the media asset recommendation strategy to the terminal.

In a fourth aspect, a server is provided, where the server includes:

the processing module is used for responding to a request for acquiring recommendation information sent by a terminal, and acquiring a first media asset recommendation list and a second media asset recommendation list, wherein the first media asset recommendation list corresponds to a first pit position on a user interface of the terminal, the second media asset recommendation list corresponds to a second pit position, the first pit position is adjacent to the second pit position and is positioned in front of the second pit position, the media asset list corresponding to the first pit position comprises a plurality of media assets, the second media asset recommendation list comprises one media asset, and the first pit position and the second pit position are two pit positions in a first column on the user interface;

the processing module is further used for responding to the media assets with the weights larger than the weight threshold value in the first media asset recommendation list, and determining first media assets used for being displayed on the first pit position in the media assets with the weights larger than the preset threshold value in the first media asset recommendation list;

the processing module is further configured to determine the media assets in the second media asset recommendation list as first media assets for displaying on the first pit bit in response to that the first media asset recommendation list does not contain media assets with weights greater than a weight threshold;

and the sending module is used for sending the first media asset to the terminal so as to display the first media asset on a first pit position of a terminal user interface.

In a fifth aspect, a computer-readable storage medium is provided, in which a computer program is stored, and the computer program is executed by a processor to implement the steps of the method for pushing media assets provided in any one of the previous aspects.

The beneficial effects brought by the technical scheme provided by the embodiment of the application at least comprise:

in the embodiment of the application, a server acquires a media asset recommendation list corresponding to each of a plurality of pit positions included in a first column on a user interface of a terminal, determines a media asset displayed on each of the plurality of pit positions according to the media asset recommendation list corresponding to each of the plurality of pit positions, obtains a media asset recommendation strategy, and sends the media asset recommendation strategy to the terminal. Because the media asset recommendation list corresponding to at least one pit position in the plurality of pit positions comprises a plurality of media assets, for the pit positions comprising the plurality of media assets in the media asset recommendation list, when the media assets corresponding to the pit positions cannot be successfully displayed due to mismatching of the media assets, other media assets in the media asset recommendation list corresponding to the pit positions can be used as bit-supplementing media assets to be filled in the corresponding pit positions, and the media assets displayed on other pit positions do not need to be filled in the pit positions, so that the flexibility of displaying the media assets by the terminal is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a system architecture diagram for pushing media assets according to an embodiment of the present application;

fig. 2 is a flowchart of a method for pushing media assets according to an embodiment of the present application;

FIG. 3 is a schematic diagram of a user interface of a terminal according to an embodiment of the present disclosure;

FIG. 4 is a schematic diagram of a recommendation medium provided in an embodiment of the present application;

fig. 5 is a flowchart of another method for pushing assets according to an embodiment of the present application;

fig. 6 is a schematic structural diagram of a server provided in an embodiment of the present application;

fig. 7 is a schematic structural diagram of another server provided in the embodiment of the present application;

fig. 8 is a schematic structural diagram of another server provided in the embodiment of the present application.

Detailed Description

To make the objects, technical solutions and advantages of the exemplary embodiments of the present application clearer, the technical solutions in the exemplary embodiments of the present application will be clearly and completely described below with reference to the drawings in the exemplary embodiments of the present application, and it is obvious that the described exemplary embodiments are only a part of the embodiments of the present application, but not all the embodiments.

All other embodiments, which can be derived by a person skilled in the art from the exemplary embodiments shown in the present application without inventive effort, shall fall within the scope of protection of the present application. Moreover, while the disclosure herein has been presented in terms of exemplary one or more examples, it is to be understood that each aspect of the disclosure can be utilized independently and separately from other aspects of the disclosure to provide a complete disclosure.

It should be understood that the terms "first," "second," "third," and the like in the description and in the claims of the present application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used are interchangeable under appropriate circumstances and can be implemented in sequences other than those illustrated or otherwise described herein with respect to the embodiments of the application, for example.

Furthermore, the terms "comprises" and "comprising," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a product or device that comprises a list of elements is not necessarily limited to those elements explicitly listed, but may include other elements not expressly listed or inherent to such product or device.

The term "module," as used herein, refers to any known or later developed hardware, software, firmware, artificial intelligence, fuzzy logic, or combination of hardware and/or software code that is capable of performing the functionality associated with that element.

The term "remote control" as used in this application refers to a component of an electronic device (such as the display device disclosed in this application) that is typically wirelessly controllable over a relatively short range of distances. Typically using infrared and/or Radio Frequency (RF) signals and/or bluetooth to connect with the electronic device, and may also include WiFi, wireless USB, bluetooth, motion sensor, etc. For example: the hand-held touch remote controller replaces most of the physical built-in hard keys in the common remote control device with the user interface in the touch screen.

The term "gesture" as used in this application refers to a user's behavior through a change in hand shape or an action such as hand motion to convey a desired idea, action, purpose, or result.

Before explaining the method for pushing the media assets provided by the embodiment of the application, an application scenario of the embodiment of the application is explained first. With the development of the multimedia technology field, when a terminal needs to recommend media assets which are interesting to a user to the user, the terminal generally needs to preset a user interface, and the terminal can recommend the media assets which are interesting to the user based on the preset user interface so as to improve the activity of the user. In addition, the server can also actively recommend the media assets which are interested by the user to the user based on the preset user interface so as to improve the activity of the user. The user interface comprises a plurality of columns, each column is used for displaying one type of media assets, namely, the type corresponding to each column can indicate the type of the media assets included in the corresponding column. For example, the type can be war subject or youth subject. In addition, each column includes a plurality of pit sites for displaying the same type of asset that is relatively hot. The method for pushing the media resources provided by the embodiment of the application can push the media resources based on each pit position included in any column.

Fig. 1 is an architecture diagram of a system for pushing media assets according to an embodiment of the present application. As shown in fig. 1, the system includes one or more terminals 101 and a server 102. Any terminal 101 may be connected to the server 102 in a wireless or wired manner for communication.

Any terminal 101 may be a television, a cell phone, a tablet, a desktop computer, etc. The terminal can show the media assets with higher current popularity to the user based on the user interface. The server 102 may be a server corresponding to the terminal, and the server 102 is configured to obtain a media asset library and configuration information of each media asset in the media asset library, where the configuration information includes, but is not limited to, an identifier of the media asset, content of the media asset, and a type of the media asset. The server is further used for acquiring the types of the media assets corresponding to the columns of the user interface of the terminal and the user information of the user of the terminal. The server can delete a plurality of media assets which are high in popularity at the current time and interesting to the user according to the acquired information, and push the media assets to the terminal, and meanwhile, the terminal displays the media assets pushed by the server on the pit positions corresponding to the user interface, namely, the media assets interesting to the user are displayed on the user interface. The specific implementation will be described in detail in the following embodiments, which will not be set forth herein.

For example, when the terminal 101 needs to recommend the media asset to the user, a media asset acquisition request may be sent to the server 102, where the media asset acquisition request carries the user information of the user of the terminal at the current time and the column of the media asset to be pushed. After receiving the media asset acquisition request, the server determines a media asset recommendation list corresponding to each pit position in part or all pit positions in the column by using the acquired media asset library and configuration information of each media asset in the media asset library and the type of the media asset corresponding to the column, and determines the media asset displayed on each pit position according to the media asset recommendation list corresponding to each pit position to obtain a media asset recommendation strategy, so that the media asset recommendation strategy is sent to the terminal.

The method for pushing assets provided by the embodiment of the present application is explained in detail below.

Fig. 2 is a flowchart of a method for pushing media assets, which is provided in an embodiment of the present application and is applied to the server shown in fig. 1, where the method includes the following steps:

step 201: the method comprises the steps that a server responds to a request for acquiring recommendation information sent by a terminal, a media asset recommendation list corresponding to each pit position in a plurality of pit positions included in a first column on a user interface of the terminal is acquired, the media asset recommendation list corresponding to at least one pit position in the plurality of pit positions comprises a plurality of media assets, and the plurality of media assets corresponding to the same pit position are all used for being displayed on the corresponding pit position.

Media assets are also multimedia assets. Such as a television show or movie, etc. When the terminal needs to push the media assets of the first column through the server and manage the pushed media assets, a request for acquiring recommendation information can be sent to the server, and the request for acquiring the recommendation information carries the user information of the user of the terminal and the identification of the first column. The server can recommend the user preferred and popular media assets to the user according to the user information of the user of the terminal and the identification of the first column through steps 201 to 203.

Therefore, in one possible implementation manner, the possible implementation procedures of step 201 are: and the server determines the type corresponding to the first column from the corresponding relation between the column identification and the type according to the identification of the first column carried by the acquired media asset acquisition request. And then acquiring configuration information of each media asset included in a media asset library, wherein the configuration information includes types of corresponding media assets, selecting the media assets with the types consistent with the type corresponding to the first column from the media asset library to obtain a plurality of media assets corresponding to the first column, and determining a media asset recommendation list corresponding to each pit position in the plurality of pit positions by the server according to the plurality of media assets.

The corresponding relation between the column identification and the type can be obtained from the arranging subsystem server. In addition, the configuration information of each asset included in the asset library may be obtained from the content subsystem server, and is not explained one by one here. In this case, the server in the embodiment shown in fig. 2 may be a terminal-oriented subsystem server.

For example, after the server receives the request for obtaining the recommendation information, 20 pieces of media assets are obtained from the media asset library. The types of 10 of the 20 media assets are war assets, which are respectively media asset a to media asset j. The types of the media assets in the 20 media assets are adolescent materials which are respectively media assets h-q. Assuming that the type corresponding to the first column is a war material, 10 media resources from the media resources a to the media resources j are obtained as a plurality of media resources corresponding to the first column.

In addition, the server can also actively push the media assets to the terminal. That is, the server does not obtain the media asset recommendation list corresponding to each of the plurality of pit positions included in the first column on the user interface of the terminal in response to receiving the request for obtaining the recommendation information sent by the terminal, but actively obtains the media asset recommendation list corresponding to each of the plurality of pit positions included in the first column on the user interface of the terminal. For example, the server may perform the step of acquiring a media asset recommendation list corresponding to each of a plurality of pit positions included in a first column on a user interface of the terminal at intervals of reference time, so as to periodically push media assets to the terminal. At this time, the terminal may report the identifier of the first column to the server when the system is initialized, so that media resources are actively pushed to the terminal according to the identifier of the first column in the following process.

The media asset included in the media asset recommendation list corresponding to each pit bit may be one media asset or multiple media assets. The server determines a media asset recommendation list corresponding to each of the plurality of pit positions according to the plurality of media assets through the following steps.

Step (1): and the server determines a plurality of media assets corresponding to the first pit position according to the heat degree of each of the plurality of media assets and the heat degree interval corresponding to the first pit position for the first pit position in the plurality of pit positions, wherein the first pit position is one of the plurality of pit positions.

In the embodiment of the application, each pit position in a plurality of pit positions corresponding to a first column of a user interface of a terminal corresponds to a heat interval. And the plurality of pit positions in the first column are sequentially displayed according to the sequence of the corresponding heat intervals from large to small. For example, the plurality of pit sites may be sequentially displayed from left to right in the first column in descending order of the corresponding heat intervals.

In addition, the heat intervals corresponding to two adjacent pit positions are connected with each other, that is, in the two heat intervals corresponding to two adjacent pit positions, the difference value between the lowest value of the higher heat interval and the highest value of the lower heat interval is smaller than the reference value.

The reference value is a preset value, and the difference between the lowest value of the higher-heat interval and the highest value of the lower-heat interval is smaller than the reference value, namely, the lowest value of the higher-heat interval is closer to the highest value of the lower-heat interval. For example, when the heat interval corresponding to the pit position 1 and the heat interval corresponding to the pit position 2 included in the first column are two adjacent heat intervals, the heat interval corresponding to the pit position 1 is [ 100-90 ], and the heat interval corresponding to the pit position 2 may be [ 90-20 "), the heat intervals of the two pit positions are connected with each other.

In one possible implementation manner, the possible implementation procedures of step (1) are: traversing each media asset in the plurality of media assets corresponding to the first column, judging whether the heat degree of each media asset is in the heat degree interval corresponding to the first pit position or not for each media asset, and if the heat degree of each media asset is in the heat degree interval corresponding to the first pit position, determining the media asset as the media asset determined in the step (1). And after traversing each of the plurality of media assets corresponding to the first column, acquiring the plurality of media assets corresponding to the first pit position.

For example, when the first pit bit is pit bit 1, the type corresponding to the column in which pit bit 1 is located is a war material, and the corresponding heat interval is 100-90, the server obtains a plurality of media assets with the types of the war material from the media asset library, and the heat corresponding to each media asset included in the obtained plurality of media assets is respectively as shown in table 1 below. As shown in table 1, the server may determine that the assets in the heat interval corresponding to the first pit position are asset a, asset e, asset g, and asset h, respectively.

TABLE 1

Media asset a	Media asset b	Media asset c	Media asset d	Media asset e	Media asset f	Media resource g	Media asset h	Media asset i	Media asset j
										95	85	73	65	97	76	93	92	82	85

Step (2): and the server sorts the plurality of media assets corresponding to the first pit position according to the sequence of the user matching degree of each media asset from large to small to obtain a media asset recommendation list corresponding to the first pit position, wherein the user matching degree of each media asset is used for indicating the similarity degree between the access group of the corresponding media asset and the user of the terminal.

In a possible implementation manner, a possible implementation process for determining the user matching degree between the user of the terminal and the access group is as follows: acquiring user attributes of a user of a terminal; for any one of the plurality of media assets, determining the user attribute of the access group of any one of the media assets; and determining the user matching degree of any medium asset according to the user attribute of the access group of any medium asset and the user attribute of the user of the terminal.

Wherein the user attributes include, but are not limited to, one or more of user age, user gender, and area in which the user is located. At this time, the possible implementation process of determining the user matching degree of any media asset according to the user attribute of the access group of any media asset and the user attribute of the user of the terminal is as follows: for any medium resource, determining the matching degree between the user age of the access group of the medium resource and the age of the user of the terminal, determining the matching degree between the user gender of the access group of the medium resource and the user of the terminal, determining the matching degree between the area where the access group of the medium resource is located and the area where the user of the terminal is located, adding or weighted adding the determined three matching degrees, and taking the obtained added value or weighted added value as the user matching degree of the medium resource.

The matching degree between the user age of the access group of the medium resources and the age of the user of the terminal can be determined by using an age matching degree algorithm, the matching degree between the user gender of the access group of the medium resources and the user of the terminal can be determined by using a gender matching degree algorithm, and the matching degree between the area where the access group of the medium resources is located and the area where the user of the terminal is located is determined by using an area matching degree algorithm. And will not be described in detail herein.

For example, the user of the terminal is user 0, and the user attribute of user 0 is: age 78, located in Shaanxi province, sex for women. And the user attributes of the access group for asset 1 are shown in table 2:

TABLE 2

	User 1	User 2	User 3	User 4	User 5
						Age (age)	86	74	55	66	53
Region(s)	Shaanxi province	Henan province	(Jiangxi)	Hunan province	North of a lake
						Sex	Woman	Woman	For male	For male	Woman

According to table 2, the server may determine that the age matching degree between the user 0 and the access group is 0.7 through an age matching degree algorithm, determine that the gender matching degree between the user 0 and the access group is 0.5 through a gender matching degree algorithm, determine that the region matching degree between the user 0 and the access group is 0.4 through a region matching degree algorithm, and add the age matching degree of 0.7, the gender matching degree of 0.5, and the region matching degree of 0.4 to obtain the user matching degree between the user 0 and the access group of 1.6. Alternatively, the age matching degree may be weighted by w1, the gender matching degree may be weighted by w2, and the region matching degree may be weighted by w3, which may result in that the user matching degree between the user 0 and the visiting group is 0.7w1+0.5w2+0.4w 3. The age matching degree algorithm, the gender matching degree algorithm and the region matching degree algorithm can be obtained in the data center in advance by the server.

Suppose that the media resources corresponding to the first pit position acquired by the terminal at the current time are respectively a media resource a, a media resource e, a media resource g and a media resource h. The corresponding user matching degrees are respectively 0.5, 0.7, 0.8 and 0.4. Then the four media assets are sorted according to the matching degree of the user from high to low to obtain a media asset recommendation list: { media asset g, media asset e, media asset a, media asset h }.

The popularity of any asset in the asset list corresponding to the first pit bit is determined according to the access amount of any access group, and the higher the access amount is, the higher the popularity of any asset is. And the user matching degree indicates the similarity degree between the access group of the corresponding media assets and the user of the terminal, and the higher the similarity degree is, the closer the preference of the access group is to the preference of the user of the terminal. Therefore, the media assets which are more suitable for the preference of the user of the terminal can be quickly determined through two dimensions of the popularity of the media assets and the user matching degree of the user of the terminal and the access group corresponding to the terminal.

In addition, after the media asset recommendation lists corresponding to other remaining pit positions are obtained according to the obtaining mode of the media asset recommendation list corresponding to the first pit position, if other remaining media assets exist in the media asset corresponding to the first column, a plurality of media assets, except the media assets in the media asset recommendation list corresponding to each pit position in one or more pit positions, in a plurality of media assets corresponding to the first column are determined to be a position supplementing media asset list. The function of the reservationmediascapement list will be explained in step 204 below, which will not be explained first.

In addition, when the terminal acquires the pushed media asset from the server through the request for acquiring the recommendation information in step 201, the user information of the user carried in the request for acquiring the recommendation information includes the user attribute of the user. In addition, when the server actively pushes the media assets to the terminal, at this time, the terminal can report the user information of the user to the server when the system is initialized, and the user information comprises the user attribute of the user.

It should be noted that, the above is only a way of determining the media recommendation list and the reselling media asset list, and the method for pushing media assets provided by the embodiment of the present application may be applied to a scene of a media asset recommendation list determined by other ways. That is, the embodiment of the present application does not limit the manner in which the server determines the media asset recommendation list and the resegment media asset list, nor the sorting manner of each media asset included in the media asset recommendation list.

Step 202: and the server determines a media asset displayed on each pit position in the plurality of pit positions according to the media asset recommendation list corresponding to each pit position in the plurality of pit positions to obtain a media asset recommendation strategy.

After the server obtains the media asset recommendation list corresponding to each pit position in step 201, the server may determine the media assets displayed on each pit position in step 203, that is, determine the media asset recommendation strategy.

For a first pit position on a plurality of pit positions, if a media asset recommendation list corresponding to the first pit position comprises a plurality of media assets, the server can obtain a plurality of media assets according to the media asset recommendation list corresponding to the first pit position, and at this time, one media asset needs to be selected for displaying on the first pit position. And the other residual media assets in the media asset recommendation list are used as standby media assets. When the media assets displayed on the first pit position are filtered due to time-sharing or media assets off-line, that is, the media assets on the pit position cannot be successfully displayed, at this time, one media asset can be selected from the standby media assets to be filled on the first pit position. The fact that the media assets are filtered in different periods means that the current time is not within the pushing time period of the media assets. For example, the pushing time period of the media asset 1 is 9 am to 11 am, and if the current time is two pm, the media asset 1 cannot be displayed on the first pit site, that is, the media asset 1 is filtered out due to time intervals.

Therefore, in a possible implementation manner, for a media asset recommendation list including a plurality of first pit bits of media assets, a plurality of media assets in the media asset recommendation list corresponding to the first pit bits are arranged in sequence, at this time, a possible implementation process of step 202 is: selecting the media assets with the top sequence from the media asset recommendation list corresponding to the first pit position; and when the weight of the media assets sorted most at the front is lower than the weight threshold, sequentially selecting the media assets sorted later from the media asset recommendation list corresponding to the first pit position until the media assets with the weight not smaller than the weight threshold are selected, and determining the selected media assets as the media assets displayed on the first pit position.

And the weight of the medium assets displayed on the first pit position is greater than the weight threshold value. That is, only when the weight of the asset is greater than the weight threshold, the asset can be successfully displayed in the first pit site, and at this time, the server considers that the asset is displayed in the first pit site.

The weight of the assets can be determined according to the related information of the assets. Such as the playing time of the media assets, whether the media assets are offline, the user click volume of the media assets, and the like. This is not particularly limited in the embodiments of the present application.

For example, it is assumed that the media assets in the media asset recommendation list corresponding to the first pit bit are arranged in the order from high to low matching degree of the user, and the media asset recommendation list corresponding to the first pit bit is { media asset g, media asset e, media asset a, media asset h }. And when the media asset g is newly updated due to the upgrade of the server version, the media asset g is filtered due to the offline of the media asset, and at the moment, the weight of the media asset g is lower than the weight threshold, and the media asset e with the highest user matching degree in the standby media asset is used for being displayed on the first pit position.

And taking the medium resource with the highest user matching degree as the medium resource corresponding to the first pit position, namely taking the medium resource corresponding to the first pit position as the medium resource g, and taking other medium resources as bit-complementing medium resources of the first pit position. And when the media assets g cannot be displayed due to the fact that the media assets g are filtered out in different time periods, selecting the media assets e which are ranked later for displaying on the first pit position. And indicating different time periods by time periods to correspondingly push different media resources, for example, pushing media resources of household ethical materials by a server in the time period at night for a user to play.

In addition, for the first pit position in the plurality of pit positions included in the first column, when none of the assets in the asset recommendation list corresponding to the first pit position can be displayed, that is, when the weights of the media assets in the media asset recommendation list corresponding to the first pit bit are all lower than the weight threshold, if the first pit position is not the last pit position in the sequence, determining the media assets on the first pit position which is sequenced after the first pit position and the media asset quantity of which is 1 in the corresponding media asset recommendation list as the media assets displayed on the first pit position, determining the media assets displayed on the first pit position from the media assets displayed on the pit position behind the sequence, sequentially determining the media assets displayed on each pit bit after the first pit bit according to the sequence of the plurality of pit bits until the last pit bit is sequenced, and for the position of the last pit sequenced, selecting one medium resource from the position supplementing medium resource list to determine as the medium resource on the position of the last pit sequenced.

Correspondingly, if the first pit position is the last pit position in the sequence, selecting a medium resource from the position supplementing medium resource list, and determining the selected medium resource as the medium resource displayed on the first pit position.

That is, in a possible scenario, when the media asset included in the media asset recommendation list corresponding to the first pit site is multiple media assets, the most front media asset in the media asset recommendation list of the first pit site is displayed on the first pit site. When the media assets corresponding to the first pit position are filtered and can not be displayed, selecting the front media assets from the media asset recommendation list and displaying the front media assets on the current pit position. When the media assets in the media asset recommendation list corresponding to the current pit position are all filtered and cannot be displayed, the media assets displayed by the adjacent pit position with the lower heat interval are displayed in the first pit position, and the processing procedures of other pit positions are basically the same as the processing procedures of the adjacent pit position with the lower heat interval, and are not described in detail herein. And the last pit bit selects a medium resource from the position supplement medium resource list to be displayed on the last pit bit.

For example, as shown in fig. 3, the user interface of the terminal includes a plurality of columns, which are column 1, column 2, and column 3. The column 1 is used for displaying the media with the type of war subject matter, the column 2 is used for displaying the media with the type of youth subject matter, and the column 3 is used for displaying the media with the type of family subject matter. Meanwhile, each column comprises a plurality of pit positions, the plurality of pit positions are a pit position 1, a pit position 2, a pit position 3 and a pit position 4 respectively, and each pit position can correspondingly display one media asset. As shown in fig. 4, the media asset recommendation list corresponding to the pit position 2 included in the column 1 determined by the server through the above steps is { media asset 2, media asset 3, media asset 4, media asset 5}, and the position-complementing media asset list corresponding to the column 1 is { media asset 8, media asset 9 }. When the media assets 2 in the pit position 2 are filtered, the media assets 3 in the media asset recommendation list { media assets 2, media assets 3, media assets 4, media assets 5} corresponding to the pit position 2 can be used for displaying on the pit position 2, when the media assets in the media asset recommendation list are all filtered, the media assets 6 adjacent to the pit position can be used for displaying on the pit position 2, the media assets 7 can be used for displaying on the pit position 3, and the media assets 8 can be used for displaying on the pit position 4.

Or, optionally, when all the media assets in the media asset recommendation list corresponding to the pit position 2 are filtered, the server may also directly use the bit-supplemented media assets in the part media asset list as the media assets 8 for displaying on the pit position 2.

In another possible scenario, when the media asset included in the media asset recommendation list corresponding to the first pit position is a media asset, the media asset is used for being displayed on the first pit position, when the media asset is filtered out and cannot be successfully displayed, and the media assets in the media asset recommendation lists of other pit positions of the first column are all one media asset, the media asset displayed by the adjacent pit position with the lower heat interval is used for being displayed on the first pit position, and the processing procedures of the other pit positions are basically the same as the processing procedures of the adjacent pit position with the lower heat interval, which are not described in detail herein. The last pit bit selects a medium from the padding medium resource list to be displayed on the last pit bit.

In another possible scenario, when the media asset included in the media asset recommendation list corresponding to the first pit position is one media asset, the media asset is used for being displayed on the first pit position, when the media asset is filtered out and cannot be successfully displayed, the media asset displayed by the adjacent pit position with the lower heat interval is used for being displayed on the first pit position, and when the media asset in the media asset recommendation list of the adjacent pit position with the lower heat interval is a plurality of media assets, one media asset is firstly acquired from the media asset recommendation list corresponding to the pit position and is displayed on the pit position.

In another possible scenario, when the media asset included in the media asset recommendation list corresponding to the first pit position is one media asset, the media asset is used for being displayed on the first pit position, when the media asset is filtered and cannot be successfully displayed, the media asset displayed by the adjacent pit position with the lower heat interval is used for being displayed on the first pit position, when the media asset in the media asset recommendation list of the adjacent pit position with the lower heat interval is a plurality of media assets, the media assets in the media asset recommendation list cannot be successfully displayed, and the media asset displayed on the pit position adjacent to the adjacent pit position with the lower heat interval and the lower heat interval is continuously displayed on the current pit position. The processing procedure of the other pit bits is substantially the same as that of the adjacent and lower-heat-level pit bit, and will not be described in detail here. The last pit bit selects a medium from the list of padding media for display on the last pit bit.

The server can determine the media assets which are finally required to be displayed on each pit position of the first column through the step 202, that is, the media asset recommendation strategy is determined, and then the media asset recommendation strategy is sent to the terminal through the following step 203

Step 203: and the server sends the media asset recommendation strategy to the terminal.

And when the terminal receives the media asset recommendation strategy sent by the server, displaying the corresponding pit positions according to the media assets corresponding to the pit positions in the media asset recommendation strategy.

All the above optional technical solutions can be combined arbitrarily to form an optional embodiment of the present application, and the present application embodiment is not described in detail again.

Fig. 5 is a flowchart of another method for pushing media assets, which is applied to the server shown in fig. 1 according to an embodiment of the present disclosure. As shown in fig. 5, the method includes the steps of:

step 501: the server responds to a request for acquiring recommendation information sent by a terminal and acquires a first media asset recommendation list and a second media asset recommendation list, wherein the first media asset recommendation list corresponds to a first pit position on a user interface of the terminal, the second media asset recommendation list corresponds to a second pit position, the first pit position is adjacent to the second pit position and is positioned in front of the second pit position, the first media asset recommendation list comprises a plurality of media assets, the second media asset recommendation list comprises one media asset, and the first pit position and the second pit position are two pit positions in a first column on the user interface.

The server may refer to an implementation manner of determining, by the server in step 201 in the embodiment of fig. 2, the media asset recommendation list corresponding to each pit position, which is not described herein again.

Step 502: and the server responds to the media assets with the weight larger than the weight threshold value in the first media asset recommendation list, and determines the first media assets for displaying on the first pit bit in the media assets with the weight larger than the preset threshold value in the first media asset recommendation list.

That is, if the first asset recommendation list includes assets with weights greater than the weight threshold, determining assets for displaying on the first pit site according to the assets with weights greater than the weight threshold.

Step 503: and the server determines the media assets in the second media asset recommendation list as the first media assets for displaying on the first pit position in response to the first media asset recommendation list not containing the media assets with the weights larger than the weight threshold value.

That is, if the first asset recommendation list does not include assets with weights greater than the weight threshold, the assets on the adjacent pit positions are determined as assets for displaying on the first pit position.

Step 504: and the server sends the first media asset to the terminal so that the first media asset is displayed on a first pit position of a terminal user interface.

The foregoing steps 501 to 504 are to illustrate the media asset recommendation method provided in the embodiment of the present application by taking an example that the first column includes two pit positions.

Optionally, if the first column includes a pit counting position, the server further needs to acquire a third media asset recommendation list after acquiring the first media asset recommendation list and the second media asset recommendation list, where the third media asset recommendation list corresponds to a third pit position on the user interface, the third pit position is adjacent to and behind the second pit position, and the third media asset recommendation list includes one media asset.

At this time, if the server responds to the assets with the weights greater than the weight threshold value contained in the first asset recommendation list, determining the first assets for displaying on the first pit bit in the assets with the weights greater than the weight threshold value in the first asset list. The server also determines the media assets in the second media asset recommendation list as second media assets for display on the second pit site.

And if the server responds that the first media asset recommendation list does not contain the media assets with the weights larger than the weight threshold value, determining the media assets in the second media asset recommendation list as the first media assets for displaying on the first pit position, and determining the media assets in the third media asset recommendation list as the second media assets for displaying on the second pit position.

That is, the server needs to determine the second medium asset displayed on the second pit location. In addition, the server may also determine the third medium asset displayed on the third pit position in the above manner, and the specific implementation is described in detail in the embodiment shown in fig. 2, and therefore, the description is not repeated here.

After determining the first media asset and the second media asset, the server can send the first media asset and the second media asset to the terminal, so that the first media asset is displayed on a first pit position of the user interface, and the second media asset is displayed on a second pit position of the user interface.

Similarly, based on the embodiment shown in fig. 2, the server may further obtain a padding asset list, assuming that the second pit bit is the last pit bit of the first column, and the padding asset list includes one asset. At this time, if the server responds to the media assets with the weight threshold value in the first media asset recommendation list, determining first media assets for displaying on the first pit position in the media assets with the weight in the first media asset recommendation list being greater than the weight threshold value, and determining the media assets in the second media asset recommendation list as second media assets;

if the server responds to the fact that the first media asset recommendation list does not contain media assets with weights larger than the weight threshold value, determining the media assets in the second media asset recommendation list as first media assets for being displayed on the first pit position; determining the assets in the slot-padding assets list as second assets for presentation on the second pit bit.

Fig. 6 is a schematic structural diagram of a server provided in an embodiment of the present application, where the server may be implemented by software, hardware, or a combination of the two. The server 600 may include:

a processing module 601, configured to, in response to a request for acquiring recommendation information sent by a terminal, acquire a media asset recommendation list corresponding to each of multiple pit positions included in a first column on a user interface of the terminal, where a media asset recommendation list corresponding to at least one pit position among the multiple pit positions includes multiple media assets, and multiple media assets corresponding to the same pit position are all used to be displayed on the corresponding pit position;

the processing module 601 is further configured to determine a media asset displayed on each of the plurality of pit positions according to the media asset recommendation list corresponding to each of the plurality of pit positions, so as to obtain a media asset recommendation policy;

a sending module 602, configured to send the media asset recommendation policy to the terminal.

Optionally, for a media asset recommendation list including a plurality of first pit positions of media assets, a plurality of media assets in the media asset recommendation list corresponding to the first pit positions are arranged in sequence;

the processing module 601 is specifically configured to 601:

selecting the media assets with the top sequence from the media asset recommendation list corresponding to the first pit position;

when the weight of the media assets which are sorted most at the front is lower than the weight threshold, sequentially selecting the media assets which are sorted later from the media asset recommendation list corresponding to the first pit position until the media assets of which the weight is not smaller than the weight threshold are selected, and determining the selected media assets as the media assets displayed on the first pit position;

and the weight of the medium assets displayed on the first pit position is greater than the weight threshold value.

Alternatively, the plurality of pit positions are arranged in sequence;

the processing module 601 is further configured to:

acquiring a position supplementing media asset list;

after sequentially selecting media assets ranked later from the media asset recommendation list corresponding to the first pit position, the method further comprises the following steps:

when the weights of the media assets in the media asset recommendation list corresponding to the first pit position are all lower than the weight threshold, if the first pit position is not the last pit position in the sequence, the media assets on the first pit position which is sequenced after the first pit position and the number of the media assets in the corresponding media asset recommendation list is 1 are determined as the media assets displayed on the first pit position, the media assets displayed on the first pit position are determined from the media assets displayed on the pit position behind the sequence, the media assets displayed on each pit position behind the first pit position are sequentially determined according to the sequence of the plurality of pit positions until the last pit position is sequenced, and for the last pit position in the sequence, one media asset is selected from the bit-complementing media asset list and determined as the media assets displayed on the last pit position in the sequence.

Optionally, when the weights of the assets in the asset recommendation list corresponding to the first pit bit are all lower than the weight threshold, the processing module 601 is further configured to: and if the first pit bit is the last pit bit in the sequence, selecting a medium resource from the bit-complementing medium resource list, and determining the selected medium resource as the medium resource displayed on the first pit bit.

Optionally, a plurality of media assets included in the media asset recommendation list corresponding to the first pit position are sorted in a descending order of user matching degrees, and the user matching degree of each media asset is used for indicating the similarity degree between an access group of the corresponding media asset and a user of the terminal;

the processing module 601 is further configured to:

determining a plurality of media assets corresponding to the first pit position according to the heat degree of each of the plurality of media assets and the heat degree interval corresponding to the first pit position;

and sequencing a plurality of media assets corresponding to the first pit position according to the sequence of the user matching degree of each media asset from large to small to obtain a media asset recommendation list corresponding to the first pit position, wherein the user matching degree of each media asset is used for indicating the similarity degree between the access group of the corresponding media asset and the user of the terminal.

Optionally, the processing module 601 is further used for

Acquiring user attributes of a user of a terminal;

for any one of the plurality of media assets, determining the user attribute of the access group of any one of the media assets;

and determining the user matching degree of any medium asset according to the user attribute of the access group of any medium asset and the user attribute of the user of the terminal.

Optionally, the user attributes include, but are not limited to, one or more of the age of the user, the gender of the user, the region in which the user is located.

It should be noted that: in the above embodiment, when recommending media assets, the server is only illustrated by dividing the functional modules, and in practical applications, the function distribution may be completed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules to complete all or part of the functions described above. In addition, the server provided by the above embodiment and the media asset recommendation method embodiment belong to the same concept, and the specific implementation process thereof is described in the method embodiment in detail and is not described herein again.

Fig. 7 is a schematic structural diagram of another server provided in the embodiment of the present application, where the server may be implemented by software, hardware, or a combination of the two. The server 700 may include:

a processing module 701, configured to, in response to a request for acquiring recommendation information sent by a terminal, acquire a first media asset recommendation list and a second media asset recommendation list, where the first media asset recommendation list corresponds to a first pit position on a user interface of the terminal, the second media asset recommendation list corresponds to a second pit position, the first pit position is adjacent to the second pit position and is located in front of the second pit position, the first media asset recommendation list includes multiple media assets, the second media asset recommendation list includes one media asset, and the first pit position and the second pit position are two pit positions in a first column on the user interface;

the processing module 701 is further configured to, in response to a medium resource whose weight is greater than a weight threshold included in the first medium resource recommendation list, determine, from the medium resources whose weight is greater than a preset threshold in the first medium resource recommendation list, a first medium resource for displaying on the first pit site;

the processing module 701 is further configured to determine, in response to that no media asset whose weight is greater than the weight threshold is included in the first media asset recommendation list, a media asset in the second media asset recommendation list as a first media asset for displaying on the first pit bit;

a sending module 702, configured to send the first medium asset to the terminal, so that the first medium asset is displayed on a first pit position of the user interface.

Optionally, the processing module is further configured to:

acquiring a third media asset recommendation list, wherein the third media asset recommendation list corresponds to a third pit position on the user interface, the third pit position is adjacent to the second pit position and is positioned behind the second pit position, and the third media asset recommendation list comprises one media asset;

at this time, the processing module is specifically configured to:

in response to the fact that the first medium resource list contains medium resources with weights larger than the weight threshold, determining first medium resources used for being displayed on the first pit position in the medium resources with weights larger than the weight threshold in the first medium resource list, and determining the medium resources in the second medium resource recommendation list as second medium resources used for being displayed on the second pit position;

determining the media assets in the second media asset recommendation list as first media assets for displaying on the first pit position in response to the first media asset recommendation list not containing the media assets with the weights larger than the weight threshold; and determining the media assets in the third media asset recommendation list as second media assets for displaying on the second pit position.

A sending module, specifically configured to:

and sending the first medium asset and the second medium asset to the terminal so as to display the first medium asset on a first pit position of the user interface and display the second medium asset on a second pit position of the user interface.

Optionally, the processing module is further configured to:

acquiring a position-supplementing medium resource list, wherein the second pit position is the last pit position of the first column, and the position-supplementing medium resource list comprises a medium resource;

at this time, the processing module is specifically configured to:

in response to the fact that the first media asset recommendation list comprises media assets with weights larger than the weight threshold, determining first media assets used for being displayed on the first pit bit in the media assets with the weights larger than the weight threshold in the first media asset recommendation list, and determining the media assets in the second media asset recommendation list as second media assets;

determining the media assets in the second media asset recommendation list as first media assets displayed on the first pit position in response to the first media asset recommendation list not containing the media assets with the weights larger than the weight threshold; determining the media assets in the position supplementing media asset list as second media assets for displaying on a second pit position;

at this time, the sending module is specifically configured to:

Fig. 8 is a schematic structural diagram of a server according to an embodiment of the present application. The server may be a server in a cluster of background servers. Specifically, the method comprises the following steps:

the server 800 includes a Central Processing Unit (CPU)801, a system memory 804 including a Random Access Memory (RAM)802 and a Read Only Memory (ROM)803, and a system bus 805 connecting the system memory 804 and the central processing unit 801. The server 800 also includes a basic input/output system (I/O system) 806, which facilitates transfer of information between devices within the computer, and a mass storage device 807 for storing an operating system 813, application programs 814, and other program modules 815.

The basic input/output system 806 includes a display 808 for displaying information and an input device 809 such as a mouse, keyboard, etc. for user input of information. Wherein a display 808 and an input device 809 are connected to the central processing unit 801 through an input output controller 810 connected to the system bus 805. The basic input/output system 806 may also include an input/output controller 810 for receiving and processing input from a number of other devices, such as a keyboard, mouse, or electronic stylus. Similarly, input-output controller 810 also provides output to a display screen, a printer, or other type of output device.

The mass storage device 807 is connected to the central processing unit 801 through a mass storage controller (not shown) connected to the system bus 805. The mass storage device 807 and its associated computer-readable media provide non-volatile storage for the server 800. That is, the mass storage device 807 may include a computer-readable medium (not shown) such as a hard disk or CD-ROM drive.

Without loss of generality, computer readable media may comprise computer storage media and communication media. Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Computer storage media includes RAM, ROM, EPROM, EEPROM, flash memory or other solid state memory technology, CD-ROM, DVD, or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices. Of course, those skilled in the art will appreciate that computer storage media is not limited to the foregoing. The system memory 804 and mass storage 807 described above may be collectively referred to as memory.

According to various embodiments of the present application, server 800 may also operate as a remote computer connected to a network through a network, such as the Internet. That is, the server 800 may be connected to the network 812 through the network interface unit 811 coupled to the system bus 805, or may be connected to other types of networks or remote computer systems (not shown) using the network interface unit 811.

The memory further includes one or more programs, and the one or more programs are stored in the memory and configured to be executed by the CPU. The one or more programs comprise instructions for executing the method for recommending the media assets provided by the embodiment of the application

The embodiment of the application also provides a non-transitory computer-readable storage medium, and when instructions in the storage medium are executed by a processor of a server, the server can execute the media asset recommendation method provided by the embodiment.

The embodiment of the application also provides a computer program product containing instructions, and when the computer program product runs on a server, the server is enabled to execute the media asset recommendation method provided by the embodiment.

It will be understood by those skilled in the art that all or part of the steps of implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, and the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The present invention is not intended to be limited to the particular embodiments shown and described, but is to be accorded the widest scope consistent with the principles and novel features herein disclosed.

Claims

1. A method for pushing media assets is applied to a server, and the method comprises the following steps:

and sending the media asset recommendation strategy to the terminal.

2. The method of claim 1, wherein for a media asset recommendation list comprising a plurality of first pit locations of media assets, the plurality of media assets in the media asset recommendation list corresponding to the first pit locations are arranged in sequence;

the determining a medium asset displayed on each of the plurality of pit positions according to the medium asset recommendation list corresponding to each of the plurality of pit positions includes:

when the weight of the media assets which are sorted most at the front is lower than a weight threshold, sequentially selecting media assets which are sorted later from a media asset recommendation list corresponding to the first pit position until the media assets which are not smaller than the weight threshold are selected, and determining the selected media assets as the media assets displayed on the first pit position;

3. The method of claim 2, wherein the plurality of pit bits are arranged in sequence;

after the obtaining of the media asset recommendation list corresponding to each of the plurality of pit positions included in the first column on the user interface of the terminal, the method further includes:

acquiring a position supplementing media asset list;

after sequentially selecting media assets ranked later from the media asset recommendation list corresponding to the first pit position, the method further includes:

when the weights of the media assets in the media asset recommendation list corresponding to the first pit position are all lower than the weight threshold, if the first pit position is not the last pit position in the sequence, determining the media assets on the first pit position which is sequenced after the first pit position and in which the number of the media assets in the corresponding media asset recommendation list is 1 as the media assets displayed on the first pit position, determining the media assets displayed on the first pit position from the media assets displayed on the pit position behind the sequence, sequentially determining the media assets displayed on each pit position behind the first pit position according to the sequence of the plurality of pit positions until the last pit position in the sequence, and for the last pit position in the sequence, selecting one media asset from the bit-complementing media asset list to determine the media assets displayed on the last pit position in the sequence.

4. The method of claim 3, wherein when the weights of the assets in the asset recommendation list corresponding to the first pit bit are all lower than the weight threshold, the method further comprises:

and if the first pit position is the last pit position in the sequence, selecting a medium resource from the bit-complementing medium resource list, and determining the selected medium resource as the medium resource displayed on the first pit position.

5. The method according to claim 2, wherein the media assets included in the media asset recommendation list corresponding to the first pit site are sorted in descending order of user matching degree, and the user matching degree of each media asset is used for indicating the degree of similarity between the access group of the corresponding media asset and the user of the terminal;

the method further comprises the following steps:

and sequencing the plurality of media assets corresponding to the first pit position according to the descending order of the user matching degree of each media asset to obtain a media asset recommendation list corresponding to the first pit position, wherein the user matching degree of each media asset is used for indicating the similarity degree between the access group of the corresponding media asset and the user of the terminal.

6. The method of claim 5, wherein the method further comprises:

acquiring the user attribute of a user of the terminal;

for any one of the plurality of media assets, determining the user attribute of the access group of the any media asset;

and determining the user matching degree of any media asset according to the user attribute of the access group of any media asset and the user attribute of the user of the terminal.

7. The method of claim 5, wherein the user attributes include, but are not limited to, one or more of user age, user gender, region in which the user is located.

8. A method for pushing media assets is applied to a server, and the method comprises the following steps:

responding to a request for acquiring recommendation information sent by a terminal, and acquiring a first media asset recommendation list and a second media asset recommendation list, wherein the first media asset recommendation list corresponds to a first pit position on a user interface of the terminal, the second media asset recommendation list corresponds to a second pit position, the first pit position is adjacent to the second pit position and is positioned in front of the second pit position, the first media asset recommendation list comprises a plurality of media assets, the second media asset recommendation list comprises one media asset, and the first pit position and the second pit position are two pit positions in a first column on the user interface;

in response to the fact that the first media asset recommendation list comprises media assets with weights larger than a weight threshold, determining first media assets used for being displayed on the first pit position in the media assets with the weights larger than a preset threshold in the first media asset recommendation list;

determining the media assets in the second media asset recommendation list as first media assets for displaying on a first pit bit in response to the first media asset recommendation list not containing the media assets with weights larger than a weight threshold;

and sending the first media asset to the terminal so that the first media asset is displayed on a first pit position of the user interface.

9. The method of claim 8, wherein after obtaining the first media asset recommendation list and the second media asset recommendation list, further comprising:

acquiring a third media asset recommendation list, wherein the third media asset recommendation list corresponds to a third pit position on the user interface, the third pit position is adjacent to the second pit position and is positioned behind the second pit position, and the third media asset recommendation list comprises a media asset;

in response to the assets with weights greater than the weight threshold value included in the first asset recommendation list, determining a first asset for displaying on the first pit site from the assets with weights greater than the weight threshold value in the first asset list, including:

in response to the fact that the first media asset list comprises media assets with weights larger than a weight threshold, determining first media assets used for being displayed on a first pit position in the media assets with weights larger than the weight threshold in the first media asset list, and determining the media assets in the second media asset recommendation list as second media assets used for being displayed on a second pit position;

determining the media assets in the second media asset recommendation list as first media assets for displaying on the first pit bit in response to the first media asset recommendation list not containing media assets with weights larger than a weight threshold, including:

determining the media assets in the second media asset recommendation list as first media assets for displaying on the first pit position in response to the first media asset recommendation list not containing media assets with weights larger than a weight threshold; and determining the media assets in the third media asset recommendation list as second media assets for displaying on the second pit position.

The sending the first media asset to the terminal so that the first media asset is displayed on a first pit position of the user interface includes:

and sending the first media asset and the second media asset to the terminal so as to display the first media asset on a first pit position of the user interface and display the second media asset on a second pit position of the user interface.

10. The method of claim 8, wherein after obtaining the first media asset recommendation list and the second media asset recommendation list, further comprising:

the determining, in response to the first media asset recommendation list including media assets with weights greater than a weight threshold, first media assets for display on the first pit site from among the media assets with weights greater than the weight threshold in the first media asset recommendation list, includes:

in response to the fact that the first media asset recommendation list comprises media assets with weights larger than a weight threshold, determining first media assets used for being displayed on a first pit position in the media assets with the weights larger than the weight threshold in the first media asset recommendation list, and determining the media assets in the second media asset recommendation list as second media assets;

determining the media assets in the second media asset recommendation list as first media assets for displaying on a first pit bit in response to the first media asset recommendation list not containing media assets with weights larger than a weight threshold, including:

determining the media assets in the second media asset recommendation list as first media assets displayed on a first pit position in response to the first media asset recommendation list not containing the media assets with weights larger than a weight threshold; determining the media assets in the position supplementing media asset list as second media assets for displaying on the second pit position;

sending the first media asset to the terminal so that the first media asset is displayed on a first pit position of the user interface comprises the following steps:

11. A server, characterized in that the server comprises:

12. A server, characterized in that the server comprises:

the processing module is used for responding to a request for acquiring recommendation information sent by a terminal, and acquiring a first media asset recommendation list and a second media asset recommendation list, wherein the first media asset recommendation list corresponds to a first pit position on a user interface of the terminal, the second media asset recommendation list corresponds to a second pit position, the first pit position is adjacent to the second pit position and is positioned in front of the second pit position, the first media asset recommendation list comprises a plurality of media assets, the second media asset recommendation list comprises one media asset, and the first pit position and the second pit position are two pit positions in a first column on the user interface;

the processing module is further configured to determine, in response to the first media asset recommendation list including media assets whose weights are greater than a weight threshold, first media assets for display on the first pit site from the media assets whose weights in the first media asset recommendation list are greater than a preset threshold;

the processing module is further configured to determine the media assets in the second media asset recommendation list as first media assets for displaying on a first pit bit in response to that the first media asset recommendation list does not contain media assets with weights greater than a weight threshold;

and the sending module is used for sending the first media asset to the terminal so as to display the first media asset on a first pit position of the user interface.