CN112905921A

CN112905921A - Page content display method and device

Info

Publication number: CN112905921A
Application number: CN202010777229.1A
Authority: CN
Inventors: 邵和明
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-08-05
Filing date: 2020-08-05
Publication date: 2021-06-04
Anticipated expiration: 2040-08-05
Also published as: CN112905921B

Abstract

The invention discloses a page content display method and a device, wherein the method comprises the following steps: responding to the display operation of a target user on a target page, and acquiring the heat information of a plurality of content segments in the target page from a server; the popularity information is generated according to the browsing behavior data of the target page by the user; generating a content heat indication bar of the target page according to the heat information of the content fragments and the scroll control bar of the target page; displaying the target page and the content heat indicator bar in a visual area of a display window; responding to the selection operation of the target user on a first position in the content heat degree indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area. The invention can improve the efficiency of acquiring the core content in the page by the user.

Description

Page content display method and device

Technical Field

The invention relates to the technical field of computers, in particular to a page content display method and device.

Background

With the development of network technology, more and more users acquire various information through the information application in the terminal, and the opened information application can enter a related information page, which can include contents such as pictures, characters and the like. However, the beginning part of the page content is presented with the current review of some irrelevant core content, and sometimes, many contents guiding the user to forward or focus on are added at the end, so that the user cannot quickly acquire the core content in the page content, the efficiency of acquiring information by the user is influenced, and the user experience effect is reduced.

Disclosure of Invention

In order to solve the problems in the prior art, embodiments of the present invention provide a page content display method and apparatus, and an electronic device. The technical scheme is as follows:

in one aspect, a method for displaying page content is provided, where the method includes:

responding to the display operation of a target user on a target page, and acquiring the heat information of a plurality of content segments in the target page from a server; the popularity information is generated according to the browsing behavior data of the target page by the user;

generating a content heat indication bar of the target page according to the heat information of the content fragments and the scroll control bar of the target page;

displaying the target page and the content heat indicator bar in a visual area of a display window;

responding to the selection operation of the target user on a first position in the content heat degree indication bar, and determining a target content segment corresponding to the first position;

highlighting the target content segment in the viewable area.

In another aspect, a method for displaying page content is provided, the method including:

acquiring browsing behavior data of a target page by a user;

generating heat information of a plurality of content segments in the target page according to the browsing behavior data;

when the display operation of a target user on the target page is determined, the heat information of a plurality of content segments in the target page is sent to a target terminal corresponding to the target user, so that the target terminal generates a content heat indication bar of the target page according to the heat information of the content segments and a scroll control bar of the target page; displaying the target page and the content heat indication bar in a visual area of a display window; responding to the selection operation of the target user on a first position in the content heat degree indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area.

In another aspect, there is provided a page content display apparatus, the apparatus including:

the first response module is used for responding to the display operation of a target user on a target page and acquiring the heat information of a plurality of content segments in the target page from a server; the popularity information is generated according to the browsing behavior data of the target page by the user;

the first generation module is used for generating a content hot degree indication bar of the target page according to the hot degree information of the content fragments and the scroll control bar of the target page;

the first display module is used for displaying the target page and the content heat indication bar in a visual area of a display window;

a second response module, configured to respond to a selection operation of the target user on a first position in the content popularity indicator bar, and determine a target content segment corresponding to the first position;

a first highlighting module for highlighting the target content segment in the visible area.

Optionally, the first generating module includes:

the first generation submodule is used for generating a scroll control bar of the target page;

a first determining module, configured to determine a corresponding scroll control segment of each content segment of the plurality of content segments on the scroll control bar;

the second determining module is used for determining a content heat indication identifier corresponding to the heat information of each content fragment according to the heat information of the plurality of content fragments;

and the association module is used for associating the content heat indication mark with the corresponding rolling control segment of the corresponding content segment to obtain a content heat indication bar of the target page.

Optionally, the apparatus further comprises:

a third determining module, configured to determine a page area corresponding to a first content segment in the target page, where the first content segment is a content segment of the multiple content segments whose heat is less than a first preset heat threshold;

the page folding module is used for folding a page area corresponding to the first content segment in the target page to obtain a first target page;

a fourth determining module, configured to take the first target page as the target page and take content segments other than the first content segment as the plurality of content segments.

Optionally, a first original text viewing option is arranged at the folding position of the target page;

correspondingly, the device further comprises:

and the first original text display module is used for responding to the triggering operation of the target user on the first original text viewing option and displaying the first content segment corresponding to the folding position.

Optionally, the first display module includes:

the abstract acquiring module is used for acquiring abstract information of a second content segment, wherein the second content segment is a content segment of which the heat degree exceeds a second preset heat degree threshold value;

a fifth determining module, configured to determine a page area corresponding to the second content segment in the target page;

the covering module is used for covering the summary information of the second content segment on the page area corresponding to the second content segment to obtain a second target page;

and the display sub-module is used for displaying the target page and the content heat indication bar in a visual area of a display window by taking the second target page as the target page.

Optionally, a second original text viewing option associated with the summary information of the second content segment is set in the target page;

correspondingly, the device further comprises:

and the second original text display module is used for responding to the triggering operation of the target user on the second original text viewing option and displaying a second content segment corresponding to the summary information.

Optionally, the apparatus further comprises:

the first acquisition module is used for acquiring fixation hotspot information corresponding to each content segment in the target page, wherein the fixation hotspot information is generated according to fixation behavior data of a user on the corresponding content segment;

a sixth determining module, configured to determine at least one visual content segment currently displayed in the visual area, where the at least one visual content segment includes the target content segment;

the fixation hotspot determining module is used for determining a fixation hotspot in the at least one visual content segment according to fixation hotspot information corresponding to the at least one visual content segment;

and the second highlighting module is used for highlighting the fixation hotspot.

Optionally, the first response module includes:

the response submodule is used for responding to the display operation of a target user on a target page and determining a target user portrait of the target user;

the second acquisition module is used for acquiring the class heat information of a plurality of content segments in the target page matched with the target user portrait from a server; the server stores mapping relations between user portraits and the class popularity information of a plurality of content segments in the target page, and the user portraits comprise the target user portraits;

the popularity information of the content segments in the target page is generated according to the browsing behavior data of the user corresponding to the corresponding user portrait.

the data acquisition module is used for acquiring browsing behavior data of a target page by a user;

the popularity information generation module is used for generating popularity information of a plurality of content segments in the target page according to the browsing behavior data;

the sending module is used for sending the heat information of the plurality of content segments in the target page to a target terminal corresponding to the target user when the display operation of the target page by the target user is determined, so that the target terminal generates a content heat indication bar of the target page according to the heat information of the plurality of content segments and a rolling control bar of the target page; displaying the target page and the content heat indicator bar in a visual area of a display window; responding to the selection operation of the target user on a first position in the content heat degree indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the visible region.

Optionally, the browsing behavior data includes a display duration of each content segment;

the heat information generation module includes:

the first calculation module is used for calculating the total display duration of each content segment according to the display duration of each content segment in the target page corresponding to different users;

a weight determination module, configured to determine a weight coefficient corresponding to each content segment in the plurality of content segments;

and the second calculation module is used for calculating the product of the total display duration of each content segment and the corresponding weight coefficient, and the product is used as the heat information of the content segment.

Optionally, the apparatus further comprises:

the third acquisition module is used for acquiring the watching behavior data of the user on each content segment in the target page; the gazing behavior data comprises gazing areas of the user in the content segments and gazing duration corresponding to each gazing area;

the counting module is used for counting the number of watching users and the total watching duration corresponding to each watching area in each content segment;

a seventh determining module, configured to determine a gazing hotspot in the content segment according to the number of gazing users and a total gazing duration corresponding to each gazing area in the content segment;

and the gazing hotspot information generating module is used for generating gazing hotspot information corresponding to the content segments according to the gazing hotspots in each content segment.

Optionally, the apparatus further comprises:

the eighth determining module is used for determining a second content segment of which the heat exceeds a second preset heat threshold value in the plurality of content segments according to the heat information of the plurality of content segments in the target page;

the abstract determining module is used for determining abstract information of the second content segment based on a text abstract algorithm;

and the abstract sending module is used for sending the abstract information of the second content segment to the target terminal when the display operation of the target user on the target page is determined, so that the target terminal covers the abstract information of the second content segment on a page area corresponding to the second content segment to obtain a second target page, the second target page is used as the target page, and the target page and the content heat indication bar are displayed in a visual area of a display window.

In another aspect, an electronic device is provided, which includes a processor and a memory, where at least one instruction or at least one program is stored in the memory, and the at least one instruction or the at least one program is loaded and executed by the processor to implement the above-mentioned page content display method.

In another aspect, a computer-readable storage medium is provided, in which at least one instruction or at least one program is stored, and the at least one instruction or the at least one program is loaded and executed by a processor to implement the page content display method as described above.

In another aspect, a computer program product or computer program is provided, the computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions to cause the computer device to perform the method provided in the various alternative implementations described above.

In the embodiment of the invention, the heat information of a plurality of content segments in the target page is acquired from the server by responding to the display operation of the target page by the target user, the content heat indication bar of the target page is generated according to the heat information of the content segments and the scroll control bar of the target page, the target page and the content heat indication bar are displayed in the visual area of the display window, the target content segment corresponding to the first position is determined by responding to the selection operation of the target user on the first position in the content heat indication bar, and the target content segment is highlighted and displayed in the visual area, in the technical scheme, the content heat indication bar indicates the attention degree of each content segment in the target page to the user, when the user selects the position with the highest attention degree (namely, the first position is the position with the highest heat) in the content heat indication bar, the target page can be quickly and anchor-point-jumped to the content segment corresponding to the heat and highlighted in the visual area, so that the user can quickly acquire the core content of the target page, and further the user can acquire more information in a shorter time, and the efficiency of acquiring the core information by the user is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without creative efforts.

FIG. 1 is a schematic illustration of an implementation environment provided by an embodiment of the invention;

fig. 2 is a schematic flowchart of a page content display method according to an embodiment of the present invention;

FIG. 3a is a schematic diagram illustrating a content hotness indicator according to an embodiment of the present invention;

FIG. 3b is a schematic diagram of an alternative display of the visual area when the user slides or clicks to the PointA position in FIG. 3a according to an embodiment of the present invention;

FIG. 4 is a flowchart illustrating another method for displaying page content according to an embodiment of the present invention;

FIG. 5a is a schematic diagram of an alternative display of a destination page provided by an embodiment of the present invention;

FIG. 5b is a schematic diagram illustrating summary information display of content segments in a target page according to an embodiment of the present invention;

FIG. 6 is a schematic flow chart of an alternative process for displaying a target page and a content hot indicator bar in a visible area of a display window according to an embodiment of the present invention;

FIG. 7 is a flowchart illustrating another method for displaying page content according to an embodiment of the present invention;

FIG. 8 is an alternative schematic diagram providing highlighting of a fixation hotspot, in accordance with embodiments of the present invention;

FIG. 9 is a flowchart illustrating another method for displaying page content according to an embodiment of the present invention;

FIG. 10 is a flowchart illustrating another method for displaying page content according to an embodiment of the present invention;

FIG. 11 is a flowchart illustrating another method for displaying page content according to an embodiment of the present invention;

FIG. 12 is a flowchart illustrating another method for displaying page content according to an embodiment of the present invention;

fig. 13 is a schematic structural diagram of a page content display device according to an embodiment of the present invention;

FIG. 14 is a schematic structural diagram of another page content display apparatus according to an embodiment of the present invention;

fig. 15 is a block diagram of a hardware structure of an electronic device according to an embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be described clearly and completely with reference to the accompanying drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.

It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or server that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

Referring to fig. 1, a schematic diagram of an implementation environment according to an embodiment of the present invention is shown, where the implementation environment may include a terminal 110 and a server 120.

The terminal 110 may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker box, a smart watch, and the like. The terminal 110 may run an information application, and a browser of the terminal 110 may display each information page in the information application, so that the information page may include contents such as text, pictures, short videos, and the like.

The server 120 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a network service, cloud communication, a middleware service, a domain name service, a security service, a CDN, a big data and artificial intelligence platform, and the like. Specifically, the server 120 may provide a background service for the information application in the terminal 110, for example, related data may be sent to the terminal when the terminal needs to display the information page, and of course, the server 120 may also obtain data generated in the information page display process from the terminal 110, where the data may be, but is not limited to, behavior data generated when a user browses the information page.

The terminal 110 and the server 120 may be directly or indirectly connected through wired or wireless communication, and the embodiment of the present invention is not limited herein.

Referring to fig. 2, a flow diagram of a page content display method according to an embodiment of the present invention is shown, where the method can be applied to the terminal in fig. 1. It is noted that the present specification provides the method steps as described in the examples or flowcharts, but may include more or less steps based on conventional or non-inventive labor. The order of steps recited in the embodiments is merely one manner of performing the steps in a multitude of orders and does not represent the only order of execution. In practice, the system or article of manufacture may be implemented in a sequential or parallel manner (e.g., parallel processor or multi-threaded processing environment) according to the methods described in the examples or figures. Specifically, as shown in fig. 2, the method may include:

s201, responding to the display operation of a target user on a target page, and acquiring the heat information of a plurality of content segments in the target page from a server.

The target page refers to a web page to be displayed in the visible area of the display window, and the target page may be, but is not limited to, a page for displaying detailed information in an information application. The page content in the target page may include, but is not limited to, text, pictures, short videos, and the like. The target user refers to a user corresponding to the current terminal.

Specifically, when a terminal user needs to check a target page, a display operation can be performed on the target page, the display operation can be a trigger operation performed on a display entry corresponding to the target page, and when the terminal detects the trigger operation of the display entry, a display instruction for the target page can be acquired, and the display instruction is sent to the server.

The display entrance can be in the form of a button or a picture. The condition that the terminal detects the triggering operation of the display entry may be different according to different types of terminals, and the embodiment of the present invention is not limited thereto. For example, the condition that the terminal detects the trigger operation of the display entry may be that the terminal detects a pressure touch operation of the display entry, that the terminal detects a click operation of the display entry, that the terminal detects a slide operation of the display entry, or the like. The click operation may be a click operation performed by a mouse or a click operation performed by a keyboard in a manner of inputting a shortcut key.

After receiving the display instruction of the target page sent by the terminal, the server can return the heat information of the plurality of content segments in the target page to the terminal according to the display instruction of the target page. The popularity information is generated by the server according to the browsing behavior data of the mass users on the target page, and reflects the attention degree of the corresponding content segments in the mass users.

The plurality of content segments of the target page can be divided according to actual needs. In one possible embodiment, the plurality of content segments of the target page may correspond to content paragraphs contained in the target page, i.e. one content paragraph is taken as one content segment. In another possible implementation manner, the page content of the target page may be further divided into a plurality of content segments according to the number of content elements included in each content segment, so that the number of content elements included in each content segment is consistent. In yet another possible implementation manner, the plurality of content segments corresponding to the target page may be further divided according to the height of each content segment in the target page, so that the heights of each content segment in the target page are consistent.

It will be appreciated that each content segment may include one or more of text, pictures, short videos, and the like.

In a possible implementation manner, the browsing behavior data of the target page by the user may include a display duration of each content segment in the target page, and then generating the popularity information of the plurality of content segments in the target page according to the browsing behavior data of the target page by the user may include the following steps:

(1) and calculating the total display duration of each content segment according to the display duration of each content segment in the target page corresponding to different users.

Assume that target page X includes a content fragment of { X₁,X₂,X₃And the browsing behavior data of the user on the target page X is { user 1: [ X: }₁,5s],[X₂,1s],[X₃,20s]{ user 2: [ X ]₁,1s],[X₂,10s],[X₃,15s]}, { user 3: [ X:₁,10s],[X₂,6s],[X₃,8s]calculating the total display duration of each content clip to obtain T (X)₁) ＝16s，T(X₂)＝17s，T(X₃)＝43s。

It can be understood that in practical application, the number of users corresponding to the target page is huge, and the above is only used for illustrating the total display duration, and does not constitute a limitation on the present invention.

(2) A weight coefficient corresponding to each of the plurality of content segments is determined. Wherein the weighting factor represents the relative importance degree of the plurality of content segments, and a higher weighting factor indicates that the corresponding content segment is more important.

In a possible embodiment, the weight coefficient of each content segment may be determined according to the total display duration of each content segment calculated in the foregoing step (1), for example, the longer the total display duration, the larger the corresponding weight coefficient is, but the sum of the weight coefficients corresponding to each content segment is guaranteed to be 1.

In another possible implementation manner, the respective corresponding weight coefficients may also be determined according to the positions of the content segments in the target page, for example, the content segments located at the head position and the tail position of the target page are given smaller weight coefficients, the content segments located at the middle position of the target page are given larger weight coefficients, and the specific values of the weight coefficients may be set according to actual requirements, but the sum of the weight coefficients corresponding to the content segments is ensured to be 1.

(3) And calculating the product of the total display duration of each content segment and the corresponding weight system, and taking the product as the heat information of the corresponding content segment.

Still illustrated by way of example in step (1), the content segment X₁The heat information of (2) is H (X)₁)＝ T(X₁) ω (X1), content fragment X₂The heat information of (2) is H (X)₂)＝T(X₂) ω (X2), content fragment X₃The heat information of (2) is H (X3) ═ T (X)₃)*ω(X₃) Wherein H represents heat information, T represents total presentation time, and ω represents a weight coefficient.

It can be understood that the finer the granularity of content segment division of the target page is, that is, the more content segments corresponding to the target page are, the less the page content corresponding to each content segment is, the more accurate the statistics of the display duration corresponding to each content segment is, and further, the higher the accuracy of the heat information calculation is.

S203, generating a content heat indication bar of the target page according to the heat information of the content fragments and the scroll control bar of the target page.

The content heat degree indication bar of the target page is used for indicating the attention degree of each content segment in the target page to a user, and can respond to the selection position of the user on the content heat degree indication bar to jump to the content segment corresponding to the selection position, namely, the content segment corresponding to the selection position is displayed in the visual area of the display window.

In one possible implementation, the generating of the content hot indication bar of the target page according to the hot information of the plurality of content segments and the scroll control bar of the target page may include the following steps:

(1) and generating a scroll control bar of the target page.

The scroll control bar is triggerable, namely when a mouse of a user clicks at a certain position of the scroll control bar, corresponding position information can be determined, and the target page is scrolled; or, a slider is arranged on the scroll control bar, and a user can move the mouse onto the slider, press the left button of the mouse to drag and slide along the direction of the scroll control bar, or in the case of a touch screen, drag the slider with a finger or a touch pen to move the position of the slider on the scroll control bar, and correspondingly scroll the page.

(2) Determining a scroll control segment for each of the plurality of content segments corresponding to the scroll control bar.

Specifically, the scroll control bar may be segmented according to a height ratio among the plurality of content segments to obtain scroll control segments corresponding to the content segments, and a mapping relationship between the content segments and the corresponding scroll control segments is established, and when a certain scroll control segment is triggered, the content segment corresponding to the scroll control segment may be displayed in a visible area of the display window.

(3) And determining a content heat indication identifier corresponding to the heat information of each content segment according to the heat information of the plurality of content segments.

The content heat indication marks are used for identifying the attention degree of the content segments, the content heat indications can be understood as visual representation of heat information, the content heat indication marks corresponding to different heat information are different, and a user can visually distinguish which attention degree is the highest and which attention degree is the lowest through the different content heat indication marks.

In one possible implementation, the content heat indication identifier may be line segments with different lengths, that is, different heat information is represented by line segments with different lengths, and the higher the length of the line segment is, the lower the attention degree is, the shorter the length of the line segment is. When the content heat identifiers (namely the line segments with different lengths) corresponding to all the content segments of the target page are displayed to the user at the same time, the user can visually and quickly see the longest line segment, and then the content segment with the highest attention degree can be quickly found.

In another possible implementation, the content heat indicator may be different colors, that is, different heat information is represented by different colors, the most interesting is dark red, the least interesting is white, and the period may be gradually changed from dark red to white according to the attention degree, and so on.

It can be understood that the content popularity indicators are not limited to the above two types, and other visual representation manners may be adopted according to actual needs, as long as the user can distinguish the degree of the concerned course through the content popularity indicator, which is not specifically limited in the present invention.

(4) And associating the content heat indication mark with a corresponding rolling control segment of the corresponding content segment to obtain a content heat indication bar of the target page.

Specifically, the association manner for associating the content heat indication identifier to the corresponding scroll control segment of the corresponding content segment may be determined according to the actual form of the content heat indication identifier.

Taking the content heat indication marks as line segments with different lengths as an example, the scroll control segment corresponding to each content heat indication mark can be used as a base point, and the line segment with the corresponding length is drawn at the position of the corresponding base point perpendicular to the scroll control bar.

As shown in fig. 3a, the content heat indicator bar has different length line segments located on the same side of the scroll control bar, and the ends of the line segments away from the base point are connected by a smooth curve, so that a visualized content heat change curve can be obtained.

Taking the content hotness indication marks as different colors as an example, the indication color corresponding to each content segment may be embodied on the scroll control segment corresponding to the corresponding content segment.

S205, displaying the target page and the content heat indication bar in a visual area of a display window.

Specifically, the default content section of the target page may be displayed in the visible region of the display window, and the content heat indication bar may be displayed at a longitudinal edge position of the visible region, as shown in fig. 3a, the content heat indication bar is displayed at a right edge of the visible region (i.e., a curve of which the right edge is selected by a frame), where a part of a peak indicates that the attention degree is relatively high, a part of a trough indicates that the attention degree is relatively low, and the PointA position and the PointB position are two peaks, which prompt the user that the content sections corresponding to the two positions are the important content regions in the target page.

S207, responding to the selection operation of the target user on the first position in the content heat degree indication bar, and determining a target content segment corresponding to the first position.

In practical application, after the content heat indication bar is displayed in the visible area of the display window, a user can see the distribution condition of the attention degree of the page content in the target page through the content heat indication bar, and can quickly lock the position of the interested attention degree on the content heat indication bar, so that the position can be selected, and the position of the interested attention degree selected by the user on the content heat indication bar is the first position. The selection operation of the user for selecting the first position may be clicking the first position, or moving the slider to the first position.

In practical application, the core content of one page is generally content with a relatively high attention degree, so that a user usually selects a position with a relatively high attention degree in a content heat degree indicator bar, such as a PointA position and a PointA position shown in fig. 3a, in order to quickly obtain the core content in a target page.

When the terminal detects that the target user selects the first position in the content heat indication bar, the terminal may determine the target content segment corresponding to the first position based on the scroll control segment corresponding to the first position and the mapping relationship between each content segment and the scroll control segment in the target page.

S209, highlighting the target content segment in the visible area.

Specifically, the terminal may jump the page content in the visible area to the target content segment, and in practical applications, the target content segment may not cover the entire visible area, and at this time, part or all of the adjacent content segments of the target content segment may be simultaneously displayed in the visible area.

Specifically, when the target content segment is highlighted, different rendering modes may be adopted for highlighting according to actual applications, for example, a frame operation may be performed on a page area corresponding to the target content segment, or a background color of the page area corresponding to the target content segment may be changed to achieve an effect of highlighting the target content segment. Please refer to fig. 3b, which is a schematic diagram of an optional interface of the visual area when the user slides or clicks the PointA position in fig. 3a, when the user slides or clicks the PointA position on the content heat indication bar, the image and text displayed in the visual area jumps to the content segment corresponding to the PointA position and is highlighted to prompt the user to browse, so that the user can quickly obtain the core content of the target page based on the content heat indication bar, and further the user can obtain more core information in a shorter time, thereby improving the efficiency of obtaining the core information by the user.

In order to further improve the efficiency of obtaining the core information from the target page by the user, in a possible implementation manner, as shown in fig. 4, before generating the content hotness indicator of the target page according to the hotness information of the plurality of content segments and the scroll control bar of the target page in step S203, the method may further include:

s401, determining a page area corresponding to the first content segment in the target page.

The first content segment is a content segment of which the heat is smaller than a first preset heat threshold value in the plurality of content segments. The heat degree of each content segment corresponds to the corresponding heat degree information, and when the heat degree of the content segment is smaller than a first preset heat degree threshold value, the content segment can be regarded as non-core content. The first preset hotness threshold may be set according to actual needs, and generally, the larger the first preset hotness threshold is, the more content segments are determined as non-core content, and conversely, the smaller the first preset hotness threshold is, the fewer content segments are determined as non-core content.

S403, folding a page area corresponding to the first content segment in the target page to obtain a first target page.

S405, the first target page is taken as the target page, and the content segments except the first content segment are taken as the plurality of content segments.

In the embodiment of the invention, the page area corresponding to the non-core content in the target page is directly folded, so that the distance for a user to slide a page can be shorter, and the efficiency for the user to acquire the core information is improved to a certain extent. It can be understood that the larger the first preset hot threshold is, the more content segments which are determined as non-core content are, the more page areas are folded in the target page, and the more efficiency of the user in acquiring information is improved.

In a possible embodiment, the target page may further be provided with a first original text viewing option at the folding position, and accordingly, after the terminal displays the target page and the content heat indication bar in the visible area of the display window, the terminal may further display a first content segment corresponding to the corresponding folding position in response to a triggering operation of the target user on the first original text viewing option, where the triggering operation may be, but is not limited to, a click operation on the first original text viewing option. Fig. 5a is a schematic view of an optional interface display of the target page, where "the non-core content is folded and the original text is clicked and viewed" is a first original text viewing option, and when the user clicks "the non-core content is folded and the original text is clicked and viewed", a first content segment corresponding to the viewing option, that is, the text content at the corresponding position in fig. 5b, may be displayed.

In order to enable the user to obtain the core content in the target page more quickly and improve the efficiency of obtaining information, in one possible embodiment, as shown in fig. 6, in step S205, displaying the target page and the content hotness indicator in the visible area of the display window may include:

s601, obtaining summary information of a second content segment, wherein the second content segment is a content segment of which the heat degree exceeds a second preset heat degree threshold value.

Specifically, when the popularity of the content segment exceeds the second preset popularity threshold, the content segment may be considered as a core content segment. The second preset heat threshold is greater than the first preset heat threshold, and the second preset heat threshold may be set according to actual needs, and generally, the larger the second preset heat threshold is, the fewer content segments are determined as the core content, and conversely, the smaller the second preset heat threshold is, the more content segments are determined as the core content.

The manner in which the terminal acquires the summary information of the second content segment may be that the terminal acquires the summary information from the server in response to the display operation of the target page by the target user in step S201. That is, after generating the popularity information of the plurality of content segments in the target page, the server may determine, according to the popularity information of each content segment, a second content segment of the plurality of content segments whose popularity exceeds a second preset popularity threshold, and then determine the summary information of each second content segment based on a text summary algorithm. When the server determines that the target user performs the display operation on the target page, the server sends the heat information of the plurality of content segments in the target page and the summary information of each second content segment to the terminal corresponding to the target user, and the corresponding terminal obtains the summary information of each second content segment in the target page. Of course, the manner of acquiring the summary information of the second content segments by the terminal may also be to determine the summary information of each second content segment directly based on a text summarization algorithm.

The Text summarization algorithm may be a Text rank ordering algorithm, a Google open-source TextSum technique, or a deep neural network model-based generating Text summarization algorithm, such as an Encoder-Decoder (Encoder-Decoder) architecture, where an Encoder and a Decoder are both composed of a number of layers of recurrent neural networks RNN/long-short term memory neural networks LSTM, the Encoder is responsible for encoding a content segment into a vector C, and the Decoder is responsible for extracting information from the vector C, obtaining semantics, and generating a Text summary corresponding to the content segment. In order to improve the generation efficiency and accuracy of the summary information, in one possible implementation, for a text summary generation model of an Encoder-Decoder architecture, a convolutional neural network CNN unit may be adopted for both the Encoder and the Decoder, and a multi-hop attention mechanism is based on which the Decoder stage associates a generation result of a previous layer when generating a semantic vector of each layer.

S603, determining a page area corresponding to the second content segment in the target page.

S605, covering the summary information of the second content segment on the page area corresponding to the second content segment to obtain a second target page.

S607, the second target page is taken as the target page, and the target page and the content heat indication bar are displayed in the visible area of the display window.

In one possible implementation, the target page may further be provided with a second original text viewing option associated with summary information of a second content segment, and accordingly, the method may further include: and responding to the triggering operation of the target user on the second original text viewing option, and displaying a second content segment corresponding to the summary information.

As shown in fig. 5b, the content selected from the frame in fig. 5b is the summary information of the corresponding content segment, and a "click to view the original text" option corresponding to the summary information is provided below the summary information, and when the user clicks the "click to view the original text" option, the content segment corresponding to the summary information can be displayed. By the method, the user can more quickly acquire the key content in the key content segment.

Referring to fig. 7, a schematic flow chart of another page content display method according to an embodiment of the present invention is shown, and as shown in fig. 7, the method may include:

s701, responding to the display operation of a target user on a target page, and acquiring the heat information of a plurality of content segments in the target page from a server.

And S703, generating a content heat indication bar of the target page according to the heat information of the content fragments and the scroll control bar of the target page.

S705, displaying the target page and the content heat indication bar in a visual area of a display window.

S707, responding to the selection operation of the target user to the first position in the content heat indication bar, and determining a target content segment corresponding to the first position.

S709, highlighting the target content segment in the visible region.

Specifically, the details of steps S701 to S709 can refer to the related contents in the foregoing embodiment of the method shown in fig. 2, and are not repeated herein.

And S711, acquiring fixation hotspot information corresponding to each content segment in the target page.

The gazing hotspot information is generated according to gazing behavior data of the user on the corresponding content segment, and is used for representing a gazing hotspot in the corresponding content segment, and the gazing hotspot information may be, but is not limited to, position information of the gazing hotspot in the corresponding content segment.

The gaze behavior data may include gaze regions of a large number of users in content segments of the target page and gaze durations corresponding to each gaze region. In specific implementation, a front-facing camera of a terminal can be used for monitoring a specific area of a watching screen of a user when the user browses a target page and recording watching duration of each specific area, then the specific area of the watching screen of the user is mapped to a watching area in a content segment of the target page, and the watching duration corresponding to the specific area of the watching screen of the user is used as the watching duration of the watching area in the mapped content segment, so that the watching area of each user in each content segment of the target page and the watching duration of each watching area can be obtained.

In one possible implementation, generating a gazing hotspot corresponding to each content segment in the target page according to the gazing behavior data of the user on each content segment may include the following steps:

(1) and acquiring the gazing behavior data of the user on each content segment in the target page.

The gazing behavior data comprises gazing areas of the user in the content segments and gazing duration corresponding to each gazing area.

(2) And for each content segment, counting the number of gazing users and the total gazing duration corresponding to each gazing area in the content segment.

(3) And determining the gazing hotspot in the content segment according to the gazing user number and the total gazing duration corresponding to each gazing area in the content segment.

In a possible implementation manner, weighting coefficients corresponding to the number of gazing users and the total gazing duration may be set, and then, for each content segment in the target page, the number of gazing users and the total gazing duration corresponding to each gazing area in the content segment are subjected to weighted summation according to the respective weighting coefficients of the number of gazing users and the total gazing duration, so as to obtain a weighting value corresponding to each gazing area in the content segment, and the gazing area with the largest weighting value may be used as the gazing hotspot of the content segment.

In practical application, in order to reduce the calculation amount, when the watching hot area in the content segment is determined, aiming at each content segment, a watching area with the largest weighted value can be found out first, whether the largest weighted value exceeds a preset weighted threshold value or not is judged, and if the largest weighted value exceeds the preset weighted threshold value, the watching area with the largest weighted value is taken as the watching hot area corresponding to the content segment; if the maximum weighting value does not exceed the preset weighting threshold, the gazing area with the maximum weighting value is not used as the gazing hot area of the corresponding content segment, and at this time, it can be determined that no gazing hot area exists in the corresponding content segment.

It is understood that the hot-spot region of the content segment may be a text segment in the content segment, an entire picture in the content segment, or a part of the entire picture in the content segment.

(4) And generating fixation hotspot information corresponding to the content segments according to the fixation hotspots in each content segment.

Specifically, the gazing hotspot information may be generated according to a position of the gazing hotspot in the corresponding content segment, that is, the gazing hotspot information represents position information of the gazing hotspot in the corresponding content segment, for example, the gazing hotspot information may be coordinate information of the gazing hotspot in a target page, and the gazing hotspot information may also be expressed in other manners, for example, the gazing hotspot information is { content segment identifier, [ start character, end character ] }. If a hotspot is not watched in a certain content segment, the corresponding hotspot watching information may be a preset symbol indicating that the hotspot is not watched.

S713, determining at least one visual content segment currently displayed in the visual area, wherein the at least one visual content segment comprises the target content segment.

And S715, determining a fixation hotspot in the at least one visual content segment according to fixation hotspot information corresponding to the at least one visual content segment.

Specifically, only the target content segment may be displayed in the visual area, or a plurality of visual content segments including the target content segment may be displayed, and the terminal may determine the gazing hot zone information corresponding to each visual content segment in each visual content segment, and further determine the position of the gazing hot zone in each visual content segment according to the gazing hot zone information corresponding to each visual content segment.

S717, the fixation hotspot is highlighted.

It can be understood that, in order to enable the user to quickly distinguish the gazing hotspot in each visual content segment, the gazing hotspot may be highlighted in a manner different from the highlighting manner corresponding to the target content segment. For example, when the target content segment is highlighted by changing the background color, the highlight area may be highlighted by using a frame.

An alternative schematic illustration of highlighting a gaze hotspot is provided as in fig. 8, which is highlighted by means of a frame, which is located in the picture of the content segment.

By the method, when the user jumps to the target content segment longitudinally, the gazing hotspot in the transverse direction can be further acquired, so that core content with finer granularity is provided for the user, and the user can acquire more detailed and accurate core content quickly.

Referring to fig. 9, a schematic flow chart of another page content display method according to an embodiment of the present invention is shown, and as shown in fig. 9, the method may include:

s901, responding to the display operation of the target user to the target page, and determining the target user portrait of the target user.

The user portrait is used for outlining the user at the data level, and can be specifically composed of a plurality of user tags. In the background of the big data age, user information is flooded in a network, and in order to facilitate processing of the user information, various kinds of concrete information of a user can be abstracted into tags, and the user image can be concretized by using the tags. In embodiments of the present description, the user image may include an interest content tag that characterizes a category of page content of interest to the user, for example, the interest content tag may be military, entertainment, or the like.

S903, obtaining the similar heat information of the plurality of content segments in the target page matched with the target user portrait from the server.

The server stores mapping relations between user portraits and the popularity information of a plurality of content segments in the target page, and the user portraits comprise the target user portraits. The hot degree information of a plurality of content segments in the target page is generated according to the browsing behavior data of the user corresponding to the corresponding user portrait.

In practical application, browsing behavior data can be clustered according to user figures of users corresponding to the browsing behavior data, and the browsing behavior data corresponding to the users with the same user figures are clustered into one class, so that a browsing behavior data set corresponding to each class of user figures is obtained; then, aiming at each type of user image, generating class heat information of a plurality of content segments in a target page according to browsing behavior data in a browsing behavior data set corresponding to the user image; and finally, establishing a mapping relation between the user portrait and the class heat information of a plurality of content segments in the target page. The generating of the similar popularity information of the plurality of content segments in the target page according to the browsing behavior data in the browsing behavior data set corresponding to the user portrait may be performed with reference to the related steps of generating the popularity information of the plurality of content segments in the target page in the embodiment of the present invention, and details are not repeated herein.

After the target user portrait corresponding to the target user is determined, the mapping relationship between the user portrait and the class popularity information of the content segments in the target page can be searched, so that the target mapping relationship matched with the target user portrait can be determined, and the class popularity information of the content segments in the target page corresponding to the target mapping relationship is the class popularity information of the content segments in the target page matched with the target user portrait.

S905, generating a content heat indication bar of the target page according to the class heat information of the content segments and the scroll control bar of the target page.

S907, displaying the target page and the content heat indication bar in a visible area of a display window.

And S909, responding to the selection operation of the target user on the first position in the content popularity indicator bar, and determining a target content segment corresponding to the first position.

S911, highlighting the target content segment in the visible area.

The details of steps S905 to S911 may refer to the related contents of the method embodiment shown in fig. 2 in the embodiment of the present invention, and are not described herein again.

According to the embodiment of the invention, the content heat indication strip matched with the user portrait is generated by combining the user portrait of the target user, so that the indication of the content heat indication strip on the core content is more in line with the reading habit of the current user, the indication on the core content is more accurate, and the user can quickly acquire more accurate core content.

Referring to fig. 10, which is a flow chart illustrating another page content display method according to an embodiment of the present invention, the method may be applied to the server in fig. 1, and as shown in fig. 10, the method may include:

s1010, acquiring browsing behavior data of the user on the target page.

Specifically, the server may monitor the browsing behavior of the user on the target page through the terminal to obtain browsing behavior data of each user on the target page. The browsing behavior data may include a display duration of each content segment when the user browses the plurality of content segments in the target page. The terminal can record a first time stamp when each content fragment enters the visible area of the display window and a second time stamp when each content fragment completely leaves the visible area, and calculate the difference between the second time stamp and the first time stamp, wherein the difference is the display duration of the corresponding content fragment.

S1020, generating heat information of a plurality of content segments in the target page according to the browsing behavior data.

In one possible implementation, step S1020 may include the following:

Assume that target page X includes a content fragment of { X₁,X₂,X₃And f, browsing behavior of the user on the target page XData is { user 1: [ X: [)₁,5s],[X₂,1s],[X₃,20s]{ user 2: [ X ]₁,1s],[X₂,10s],[X₃,15s]}, { user 3: [ X:₁,10s],[X₂,6s],[X₃,8s]calculating the total display duration of each content clip to obtain T (X)₁) ＝16s，T(X₂)＝17s，T(X₃)＝43s。

And S1030, when the display operation of the target user on the target page is determined, the heat information of the content fragments in the target page is sent to a target terminal corresponding to the target user.

When a terminal user needs to check a target page, a display operation can be performed on the target page, the display operation can be a trigger operation performed on a display entry corresponding to the target page, and when the terminal detects the trigger operation of the display entry, a display instruction for the target page can be acquired and sent to a server. When the server receives the display instruction, it can be determined that the target user performs the display operation on the target page, and at this time, the server can obtain the heat information of the plurality of content segments in the target page corresponding to the target page and return the heat information of the plurality of content segments in the target page to the target terminal corresponding to the target user.

After receiving the heat information of a plurality of content segments in a target page returned by the server, the target terminal can generate a content heat indication bar of the target page according to the heat information of the plurality of content segments and the rolling control bar of the target page; displaying the target page and the content heat indicator bar in a visual area of a display window; responding to the selection operation of the target user on a first position in the content heat degree indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area. For specific details of the above steps performed by the target terminal, reference may be made to related contents in the method embodiments shown in fig. 2 to 9 in the embodiments of the present invention, and details are not described herein again.

In a possible implementation manner, when executing step S1020, the server may cluster the browsing behavior data according to the user portraits of the users corresponding to the browsing behavior data, and group the browsing behavior data corresponding to the users with the same user portraits into one category, so as to obtain a browsing behavior data set corresponding to each category of user portraits; then, aiming at each type of user portrait, generating the class popularity information of a plurality of content segments in a target page according to the browsing behavior data in the browsing behavior data set corresponding to the user portrait; and finally, establishing a mapping relation between the user image and the class hot degree information of the plurality of content segments in the target page.

Where the user representation may include content of interest tags that characterize the category of page content of interest to the user, for example, the content of interest tags may be military, entertainment, and the like. The server generates the similar heat information of the plurality of content segments in the target page according to the browsing behavior data in the browsing behavior data set corresponding to the user portrait, and the method can be executed by referring to the related steps for generating the heat information of the plurality of content segments in the target page in the embodiment of the invention.

Correspondingly, when the server executes step S1030, the server may search the mapping relationship between the user portrait and the popularity information of the content segments in the target page according to the target user portrait corresponding to the target user, and obtain the popularity information of the content segments in the target page in the matched target mapping relationship, and the acquired class hotness information of a plurality of content segments in the target page is sent to the target terminal, so that the target terminal can generate a content hot degree indication bar of the target page according to the class hot degree information of the plurality of content segments and the scroll control bar of the target page, and displaying the target page and the content hot degree indication bar in a visual area of the display window, responding to the selection operation of a target user on a first position in the content hot degree indication bar to determine a target content segment corresponding to the first position, and further highlighting the target content segment in the visual area. The method and the device have the advantages that the content heat degree indication strip matched with the user portrait is generated by combining the user portrait of the target user, so that the indication of the content heat degree indication strip to the core content is more in line with the reading habit of the current user, the indication of the core content is more accurate, and the user can quickly acquire the core content which is more in line with the reading habit.

In order to enable the terminal user to obtain more accurate core content in the target page, in a possible embodiment, as shown in fig. 11, the method may further include:

and S1110, acquiring the gazing behavior data of the user on each content segment in the target page.

Specifically, the server may monitor a specific area of a user watching a screen when the user browses a target page through a front-facing camera of the terminal and record watching time lengths of the specific areas, then map the specific area of the user watching the screen to a watching area in a content segment of the target page, and use the watching time length corresponding to the specific area of the user watching the screen as the watching time length of the watching area in the mapped content segment, so that the watching area of each user in each content segment of the target page and the watching time length of each watching area can be obtained.

S1120, for each content segment, counting the number of gazing users and the total gazing duration corresponding to each gazing area in the content segment.

S1130, according to the number of gazing users and the total gazing duration corresponding to each gazing area in the content segment, determining a gazing hotspot in the content segment.

And S1140, generating fixation hot area information corresponding to each content segment according to the fixation hot area in each content segment.

Specifically, the gazing hotspot information may be generated according to a position of the gazing hotspot in the corresponding content segment, that is, the gazing hotspot information represents position information of the gazing hotspot in the corresponding content segment, for example, the gazing hotspot information may be coordinate information of the gazing hotspot in the target page. Of course, the gaze hotspot information may also be expressed in other manners, such as gaze hotspot information being { content segment identifier, [ start character, end character ] }, where the start character and the end character are characters in the content segment corresponding to the content segment identifier. If a hotspot is not watched in a certain content segment, the corresponding hotspot-watching information may be a preset symbol indicating that the hotspot is not watched.

In practical application, after the server generates the gazing hotspot information corresponding to a plurality of content segments in the target page, the watching hotspot information corresponding to a plurality of content segments in the target page can be sent to the target terminal corresponding to the target user when the display operation of the target user on the target page is determined, therefore, the target terminal acquires the watching hotspot information corresponding to each content segment in the target page, upon highlighting the target content segment in the viewable area, at least one viewable content segment currently displayed in the viewable area may be determined, determining a fixation hotspot in the at least one visual content segment according to fixation hotspot information corresponding to the at least one visual content segment, highlighting the fixation hotspot, and further, core content with finer granularity is provided for the user, so that the user can quickly acquire the more detailed and accurate core content.

In another possible embodiment, as shown in fig. 12, the method may further include:

s1210, determining a second content segment of which the heat exceeds a second preset heat threshold value in the plurality of content segments according to the heat information of the plurality of content segments in the target page.

Specifically, when the popularity of the content segment exceeds the second preset popularity threshold, the content segment may be considered as a core content segment. The second preset heat threshold may be set according to actual needs, and generally, the larger the second preset heat threshold is, the fewer content segments are determined to be the core content, and conversely, the smaller the second preset heat threshold is, the more content segments are determined to be the core content.

And S1220, determining the summary information of the second content segment based on a text summary algorithm.

The Text summarization algorithm may be a Text rank ordering algorithm, a Google open-source TextSum technique, or a deep neural network model-based generating Text summarization algorithm, such as an Encoder-Decoder (Encoder-Decoder) architecture, where an Encoder and a Decoder are both composed of a number of layers of recurrent neural networks RNN/long-short term memory neural networks LSTM, the Encoder is responsible for encoding a content segment into a vector C, and the Decoder is responsible for extracting information from the vector C, obtaining semantics, and generating a Text summary corresponding to the content segment.

In order to improve the generation efficiency and accuracy of the summary information, in one possible implementation, for a text summary generation model of an Encoder-Decoder architecture, an Encoder and a Decoder may both employ a convolutional neural network CNN unit, and a multi-hop attention mechanism is based on which the Decoder stage associates a generation result of a previous layer when generating a semantic vector of each layer.

And S1230, when the display operation of the target user on the target page is determined, the summary information of the second content segment is sent to the target terminal.

Correspondingly, the target terminal acquires the summary information of the second content segment, covers the summary information on the page area corresponding to the corresponding second content segment to obtain a second target page, takes the second target page as a target page, and displays the target page and the corresponding content heat indication bar in the visual area of the display window.

Please refer to fig. 13, which is a schematic structural diagram illustrating a page content display apparatus according to an embodiment of the present invention, wherein the apparatus has a function of implementing the page content display method at the terminal side in the foregoing method embodiment, and the function may be implemented by hardware or by hardware executing corresponding software. As shown in fig. 13, the apparatus may include:

a first response module 1310, configured to respond to a display operation of a target user on a target page, and obtain, from a server, heat information of multiple content segments in the target page; the popularity information is generated according to the browsing behavior data of the target page by the user;

a first generating module 1320, configured to generate a content popularity indicator of the target page according to popularity information of the plurality of content segments and the scroll control bar of the target page;

a first displaying module 1330 for displaying the target page and the content heat indicator bar in a visible area of a display window;

a second response module 1340, configured to respond to a selection operation of the target user on a first location in the content popularity indicator bar, and determine a target content segment corresponding to the first location;

a first highlighting module 1350 for highlighting the target content segment in the viewable area.

In one possible implementation, the first generating module 1320 may include:

In one possible embodiment, the apparatus may further include:

In one possible implementation, the target page is provided with a first original text viewing option at the folding position;

correspondingly, the device can further comprise:

In one possible embodiment, the first display module 1330 may include:

In a possible implementation manner, a second original text viewing option associated with the summary information of the second content segment is set in the target page;

correspondingly, the device can further comprise:

In one possible embodiment, the apparatus may further include:

In one possible implementation, the first response module 1310 may include:

Please refer to fig. 14, which is a schematic structural diagram of a page content display apparatus according to an embodiment of the present invention, the apparatus has a function of implementing the page content display method of the server side in the above method embodiment, and the function may be implemented by hardware or by hardware executing corresponding software. As shown in fig. 14, the apparatus may include:

the data acquisition module 1410 is configured to acquire browsing behavior data of a target page by a user;

a hot degree information generating module 1420, configured to generate hot degree information of multiple content segments in the target page according to the browsing behavior data;

a sending module 1430, configured to send the heat information of the multiple content segments in the target page to a target terminal corresponding to the target user when determining the display operation of the target user on the target page, so that the target terminal generates a content heat indication bar of the target page according to the heat information of the multiple content segments and a scroll control bar of the target page; displaying the target page and the content heat indicator bar in a visual area of a display window; responding to the selection operation of the target user on a first position in the content heat degree indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area.

In one possible implementation, the browsing behavior data may include a presentation duration of each content segment;

accordingly, the heat information generating module 1420 may include:

In one possible embodiment, the apparatus may further include:

It should be noted that, when the apparatus provided in the foregoing embodiment implements the functions thereof, only the division of the functional modules is illustrated, and in practical applications, the functions may be distributed by different functional modules according to needs, that is, the internal structure of the apparatus may be divided into different functional modules to complete all or part of the functions described above. In addition, the apparatus provided in the above embodiments and the corresponding method embodiments belong to the same concept, and specific implementation processes thereof are detailed in the corresponding method embodiments and are not described herein again.

The embodiment of the invention provides an electronic device, which comprises a processor and a memory, wherein at least one instruction or at least one program is stored in the memory, and the at least one instruction or the at least one program is loaded and executed by the processor to realize the page content display method provided by the method embodiment.

The memory may be used to store software programs and modules, and the processor may execute various functional applications and data processing by operating the software programs and modules stored in the memory. The memory can mainly comprise a program storage area and a data storage area, wherein the program storage area can store an operating system, application programs needed by functions and the like; the storage data area may store data created according to use of the apparatus, and the like. Further, the memory may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, the memory may also include a memory controller to provide the processor access to the memory.

The method embodiments provided by the embodiments of the present invention may be executed in a terminal, a server, or a similar computing device, that is, the electronic device may include a terminal, a server, or a similar computing device. Fig. 15 is a block diagram of a hardware structure of an electronic device operating a page content display method according to an embodiment of the present invention, and as shown in fig. 15, an internal structure of the electronic device may include, but is not limited to: a processor, a network interface, and a memory. The processor, the network interface, and the memory in the computer device may be connected by a bus or in another manner, and fig. 15 shown in the embodiment of the present specification is exemplified by being connected by a bus.

The processor (or CPU) is a computing core and a control core of the computer device. The network interface may optionally include a standard wired interface, a wireless interface (e.g., WI-FI, mobile communication interface, etc.). Memory (Memory) is a Memory device in a computer device used to store programs and data. It is understood that the memory herein may be a high-speed RAM storage device, or may be a non-volatile storage device (non-volatile memory), such as at least one magnetic disk storage device; optionally, at least one memory device located remotely from the processor. The memory provides storage space that stores an operating system of the electronic device, which may include, but is not limited to: a Windows system (an operating system), a Linux system (an operating system), an Android system, an IOS system, etc., which are not limited in the present invention; also, one or more instructions, which may be one or more computer programs (including program code), are stored in the memory space and are adapted to be loaded and executed by the processor. In this embodiment of the present specification, the processor loads and executes one or more instructions stored in the memory to implement the page content display method provided in the foregoing method embodiment.

Embodiments of the present invention also provide a computer-readable storage medium, which may be disposed in an electronic device to store at least one instruction or at least one program for implementing a page content display method, where the at least one instruction or the at least one program is loaded and executed by a processor to implement the page content display method provided by the foregoing method embodiments.

Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic disk, or an optical disk, which can store program codes.

Embodiments of the present invention also provide a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions to cause the computer device to perform the methods provided in the various alternative embodiments described above.

It should be noted that: the precedence order of the above embodiments of the present invention is only for description, and does not represent the merits of the embodiments. And specific embodiments thereof have been described above. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The embodiments in the present specification are described in a progressive manner, and portions that are similar to each other in the embodiments are referred to each other, and each embodiment focuses on differences from other embodiments. In particular, as for the apparatus embodiment, since it is substantially similar to the method embodiment, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, and the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk, an optical disk, or the like.

The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.

Claims

1. A method for displaying page content, the method comprising:

highlighting the target content segment in the viewable area.

2. The method for displaying page content according to claim 1, wherein said generating a content hot indicator of the target page according to the hot information of the content segments and the scroll control bar of the target page comprises:

generating a scroll control bar of the target page;

determining a scroll control segment corresponding to each content segment of the plurality of content segments on the scroll control bar;

determining a content heat indication identifier corresponding to the heat information of each content segment according to the heat information of the plurality of content segments;

and associating the content heat indication mark with a corresponding rolling control segment of the corresponding content segment to obtain a content heat indication bar of the target page.

3. The page content display method according to claim 2, wherein before generating the content hot indicator of the target page based on the hot information of the plurality of content segments and the scroll control bar of the target page, the method further comprises:

determining a page area corresponding to a first content segment in the target page, wherein the first content segment is a content segment of which the heat is smaller than a first preset heat threshold value in the plurality of content segments;

folding a page area corresponding to a first content segment in the target page to obtain a first target page;

the first target page is taken as the target page, and the content segments except the first content segment are taken as the plurality of content segments.

4. A page content display method according to claim 1, wherein said presenting said target page and said content heat indicator in a viewable area of a display window comprises:

acquiring summary information of a second content segment, wherein the second content segment is a content segment with the heat exceeding a second preset heat threshold value in the plurality of content segments;

determining a page area corresponding to the second content segment in the target page;

covering the summary information of the second content segment on a page area corresponding to the second content segment to obtain a second target page;

and taking the second target page as the target page, and displaying the target page and the content heat indication bar in a visual area of a display window.

5. The page content display method according to claim 1, wherein after highlighting said target content segment in said visible area, said method further comprises:

acquiring fixation hotspot information corresponding to each content segment in the target page, wherein the fixation hotspot information is generated according to fixation behavior data of a user on the corresponding content segment;

determining at least one visual content segment currently displayed in the visual area, the at least one visual content segment including the target content segment;

determining a fixation hotspot in the at least one visual content segment according to fixation hotspot information corresponding to the at least one visual content segment;

highlighting the fixation hotspot.

6. The method for displaying page content according to claim 1, wherein the obtaining the hotness information of the plurality of content segments in the target page from the server in response to the display operation of the target page by the target user comprises:

responding to the display operation of a target user on a target page, and determining a target user portrait of the target user;

acquiring the popularity information of a plurality of content segments in the target page matched with the target user portrait from a server; the server stores mapping relations between user portraits and the class popularity information of a plurality of content segments in the target page, and the user portraits comprise the target user portraits;

7. A method for displaying page content, the method comprising:

acquiring browsing behavior data of a target page by a user;

when the display operation of a target user on the target page is determined, the heat information of a plurality of content segments in the target page is sent to a target terminal corresponding to the target user, so that the target terminal generates a content heat indication bar of the target page according to the heat information of the plurality of content segments and a rolling control bar of the target page; displaying the target page and the content heat indicator bar in a visual area of a display window; responding to the selection operation of the target user on a first position in the content heat degree indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area.

8. The page content display method according to claim 7, wherein the browsing behavior data includes a presentation duration of each content segment;

the generating of the popularity information of the plurality of content segments in the target page according to the browsing behavior data includes:

calculating the total display duration of each content segment according to the display duration of each content segment in the target page corresponding to different users;

determining a weight coefficient corresponding to each of the plurality of content segments;

and calculating the product of the total display duration of each content segment and the corresponding weight coefficient, wherein the product is used as the heat information of the content segment.

9. A page content display apparatus, characterized in that the apparatus comprises:

the first display module is used for displaying the target page and the content heat indicator bar in a visual area of a display window;

10. A page content display apparatus, characterized in that the apparatus comprises:

the sending module is used for sending the heat information of a plurality of content segments in the target page to a target terminal corresponding to the target user when the display operation of the target page by the target user is determined, so that the target terminal generates a content heat indication bar of the target page according to the heat information of the plurality of content segments and a scroll control bar of the target page; displaying the target page and the content heat indicator bar in a visual area of a display window; responding to the selection operation of the target user on a first position in the content heat degree indication bar, and determining a target content segment corresponding to the first position; highlighting the target content segment in the viewable area.