KR102630438B1 - Method and apparatus for providing reading information of content - Google Patents

Abstract

This disclosure relates to a method and device for providing reading information about content. According to some embodiments of the present disclosure, a method of providing reading information about content performed by a computing device includes obtaining content composed of a plurality of blocks, receiving content of the content from user terminals that have received data of the content. Receiving log data for each block including reading history information for each block, collecting log data for each block received from the user terminals to generate reading performance information for each block for the content, and the content It may include transmitting the reading performance information for each block together with the data of the content to the user terminal that requested it.

Description

Method and device for providing reading information about content {METHOD AND APPARATUS FOR PROVIDING READING INFORMATION OF CONTENT}

This disclosure relates to a method and device for providing reading information about content. More specifically, it relates to a method of providing information related to the reading history of users using content and a system to which the method is applied.

Users using content can decide whether to view the content by referring to information such as the number of views and upload date displayed along with the content's thumbnail. At this time, users are generally more likely to select content with a high number of views or recently uploaded content among a plurality of published content.

However, the information about the number of views, upload date, channel, etc. displayed along with the thumbnail of the content includes whether users who used the content viewed the content from beginning to end, whether they read any part of the content in particular, and each part of the content. Information about how much time it was viewed is unknown.

In addition, even if the content has a high number of views, there is a possibility that the content has simply increased the number of views by the publisher or a specific person who uploaded the content without viewing the entire content from beginning to end. In this case, the user may not have the corresponding quality even though the content has a high number of views, which may lower the user's expectations and trust in the content sharing service and reduce the utilization rate of the service.

Accordingly, there is a need for technology that can provide information about which parts of content the user has viewed and how much.

Korean Patent Publication No. 10-2022-0021579 (published on February 22, 2022)

The technical problem that the present disclosure aims to solve is to provide a method and device that can provide a user using content with information about which parts of the content have been read and how much other users have read.

Another technical problem that the present disclosure aims to solve is to provide a method and device that can automatically generate summary content of content using information on users' reading performance for content.

Another technical problem that the present disclosure aims to solve is to provide a method and device that can automatically determine the insertion position of an advertisement to be displayed in content using information on users' reading performance for content.

Another technical problem that the present disclosure aims to solve is to provide a method and device that can automatically classify categories of content using users' reading performance information for the content.

The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned can be clearly understood by those skilled in the art from the description below.

A method of providing reading information about content according to an embodiment of the present disclosure for solving the above technical problem includes obtaining content composed of a plurality of blocks, from user terminals that have received data of the content, Receiving log data for each block including reading history information for each block, collecting log data for each block received from the user terminals to generate reading performance information for each block for the content, and the content It may include transmitting the reading performance information for each block together with the data of the content to the user terminal that requested it.

In one embodiment, the reading history information for each block of the content includes one or more of information on the content including the block, information on the user reading the block, information on the user's viewing time for the block, and information on the user's residence time in the block. May contain information.

In one embodiment, the step of receiving log data for each block includes receiving log data for the first block when the area of the first block displayed on the screen of the user terminal is greater than a reference value compared to the total area of the first block. It may include a receiving step.

In one embodiment, receiving log data for the first block may include receiving log data for a partial area of the first block displayed on the screen of the user terminals among the first blocks. there is.

In one embodiment, the step of receiving log data for each block may include receiving log data for the second block displayed on the screen of the user terminals for a time equal to or greater than a first reference value every first period.

In one embodiment, receiving log data for the second block every first cycle includes increasing the first cycle based on the number of times log data for the second block is received from the user terminals. may include.

In one embodiment, increasing the first cycle may include increasing the first cycle only when the number of times is less than or equal to a preset value.

In one embodiment, receiving the log data for each block may include receiving the log data for each block based on the active state of the screen of the user terminals.

At this time, the active state may be determined based on the user's input on the screen of the user terminal.

A method of providing reading information for content according to another embodiment of the present disclosure for solving the above technical problem includes receiving data of content composed of a plurality of blocks from a service server, and receiving reading performance information for each block of the content. and displaying reading information for each block generated using the content and the reading performance information for each block.

At this time, the reading performance information for each block is information generated by the service server by collecting the reading history information for each block of the content that has been previously transmitted from a plurality of user terminals that have received data of the content. You can.

In one embodiment, the reading history information for each block of the content is at least one of information on the content including the block, information on the user reading the block, information on the user's viewing time for the block, and information on the user's residence time in the block. may include information.

In one embodiment, the displaying the reading information for each block may include generating a first graphic object corresponding to the reading information for each block and displaying the first graphic object.

At this time, the first graphic object may be an object created by connecting protruding bars with a length corresponding to the number of user views for each block.

A method of generating summary content according to another embodiment of the present disclosure for solving the above technical problem includes obtaining content composed of a plurality of blocks, each block of the content from user terminals that have received data of the content. Receiving log data for each block including reading history information, collecting log data for each block received from the user terminals to generate reading performance information for each block for the content, and reading each block. It may include generating summary content for the content using performance information.

In one embodiment, the reading performance information for each block may include information about the number of user views for each of the plurality of blocks. Additionally, generating summary content for the content may include generating summary content for the content using one or more blocks extracted based on the number of views of the user among the plurality of blocks.

In one embodiment, the one or more blocks may be blocks in which the number of views by the user is greater than or equal to a threshold value.

A method for determining the insertion position of an advertisement according to another embodiment of the present disclosure for solving the above technical problem includes obtaining content composed of a plurality of blocks, from user terminals that have received data of the content, Receiving log data for each block including reading history information for each block, collecting log data for each block received from the user terminals to generate reading performance information for each block for the content, and the block It may include determining an insertion position of an advertisement to be displayed in the content using star reading performance information.

In one embodiment, the reading performance information for each block may include information about the number of user views for each of the plurality of blocks. Additionally, the step of determining the insertion position of the advertisement to be displayed in the content may include determining a position adjacent to the block with the highest number of views by the user as the insertion position of the advertisement to be displayed in the content.

In one embodiment, the reading performance information for each block may include information about the user's stay time for each of the plurality of blocks. Additionally, the step of determining the insertion location of the advertisement to be displayed in the content may include determining a location adjacent to the block where the user spends the most time as the insertion location of the advertisement to be displayed in the content.

A content classification method according to another embodiment of the present disclosure for solving the technical problem includes obtaining content composed of a plurality of blocks, reading the content for each block from user terminals that have received data of the content ( reading) receiving log data for each block including history information, collecting log data for each block received from the user terminals to generate reading performance information for each block for the content, and reading performance information for each block. It may include classifying categories of the content using .

In one embodiment, the reading performance information for each block may include information on whether the user has completed reading for each of the plurality of blocks. In addition, the step of classifying the categories of the content includes classifying the content for which the user has completed reading all of the plurality of blocks constituting the content as first content, and some blocks located at the top among the plurality of blocks constituting the content. It may include classifying content for which the user's reading has been completed only as second content, and classifying content for which the user's reading has been completed only for a specific block among the plurality of blocks constituting the content as third content. .

In one embodiment, the specific block may be a block corresponding to at least one of a text portion, an image portion, and a video portion of the content.

According to some embodiments of the present disclosure, information on which parts of the content were used by users for how long, and which parts of the content were used by users of a specific age or gender, and for how long, are provided to the user, thereby Interest and user experience can be effectively improved.

In addition, summary content for the content is automatically generated based on the user's reading performance information for each block without any separate editing work by the user, thereby improving user convenience and usability. Furthermore, the satisfaction of content users can be improved by generating optimal summary content that can meet the user's needs and arouse interest.

Additionally, the insertion position of advertisements to be displayed in content is automatically determined based on users' reading performance information for each block, thereby increasing user convenience and usability. Furthermore, by determining the optimal advertisement insertion position based on the user's reading performance information for each block, the marketing effect resulting from advertisements displayed in content can be efficiently improved.

Additionally, content categories are automatically classified without separate manipulation by the user based on users' reading performance information for each block, thereby increasing user convenience and usability.

The effects according to the technical idea of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the description below.

1 illustrates an example environment in which a system for providing reading information for content according to some embodiments of the present disclosure can be applied.
Figure 2 is a flowchart showing a method of providing reading information about content, according to an embodiment of the present disclosure.
Figure 3 is an example diagram of a screen in which content composed of a plurality of blocks is displayed on the screen of a user terminal, according to some embodiments of the present disclosure.
Figures 4 to 6 are exemplary diagrams for explaining detailed processes of some operations shown in Figure 2.
Figure 7 is a flowchart showing a method of providing reading information about content according to another embodiment of the present disclosure.
8 and 9 are exemplary diagrams of screens on which block-by-block reading information about content is displayed together with the content, according to another embodiment of the present disclosure.
10 is a flowchart showing a method of generating summary content according to another embodiment of the present disclosure.
FIG. 11 is an example diagram for explaining detailed processes of some operations shown in FIG. 10.
Figure 12 is a flowchart showing a method of determining an insertion position of an advertisement to be displayed in content, according to another embodiment of the present disclosure.
FIG. 13 is an example diagram for explaining detailed processes of some operations shown in FIG. 2.
Figure 14 is a flowchart showing a method for classifying content according to another embodiment of the present disclosure.
15 is a hardware configuration diagram of a computing system according to some embodiments of the present disclosure.

Hereinafter, preferred embodiments of the present disclosure will be described in detail with reference to the attached drawings. The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the technical idea of the present invention is not limited to the following embodiments and may be implemented in various different forms. The following examples are merely intended to complete the technical idea of the present invention and to be used in the technical field to which the present invention pertains. It is provided to fully inform those skilled in the art of the scope of the present invention, and the technical idea of the present invention is only defined by the scope of the claims.

In describing the present disclosure, if it is determined that a detailed description of a related known configuration or function may obscure the gist of the present invention, the detailed description will be omitted.

Unless otherwise defined, terms (including technical and scientific terms) used in the following embodiments may be used in a meaning that can be commonly understood by those skilled in the art in the technical field to which this disclosure pertains. It may vary depending on the intentions or precedents of engineers working in related fields, the emergence of new technologies, etc. The terminology used in this disclosure is for describing embodiments and is not intended to limit the scope of this disclosure.

The singular expressions used in the following embodiments include plural concepts, unless the context clearly specifies singularity. Additionally, plural expressions include singular concepts, unless the context clearly specifies plurality.

In addition, terms such as first, second, A, B, (a), (b) used in the following embodiments are only used to distinguish one component from another component, and the terms The nature, sequence, or order of the relevant components are not limited.

Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the attached drawings.

1 illustrates an example environment in which a system for providing reading information for content according to some embodiments of the present disclosure can be applied.

As illustrated in FIG. 1, a system for providing reading information about content according to some embodiments of the present disclosure may include a service server 100 and a user terminal 200.

The service server 100 may refer to a computing device/system that provides services that provide various contents through the Internet. For example, the service server 100 may refer to a device/system that allows users using the service to post various contents such as text, images, and videos, and supports mutual interaction between users regarding the posted contents.

The service server 100 may perform various operations/functions to generate information about which parts of the content and how much the content users are reading. For example, the service server 100 may request block-by-block log data including block-by-block reading history information for specific content from each user terminal 200, and may request specific block-by-block log data based on the block-by-block log data received from the user terminals. Reading performance information for each block can be generated about which parts of the content and how much the users who read the content read. The operations/functions of the service server 100 will be described in detail with reference to FIGS. 2 to 14.

The service server 100 may be implemented with at least one computing device. For example, all functions of the service server 100 may be implemented in one computing device, and the first function of the service server 100 is implemented in the first computing device and the second function is implemented in the second computing device. It could be. Alternatively, specific functions of the service server 100 may be implemented in a plurality of computing devices.

A computing device may encompass any device equipped with a computing function, and for an example of such a device, refer to FIG. 15. Since a computing device is a collection of interacting various components (e.g. memory, processor, etc.), it may be called a 'computing system' in some cases. Additionally, a computing system may refer to a collection of interacting computing devices.

Next, the user terminal 200 may refer to a computing device used by a user to receive a community platform service where various contents are posted. As illustrated in FIG. 1, the user terminal 200 may be implemented with various types of computing devices such as a smartphone 200a, a desktop 200b, a laptop 200c, etc., and may be implemented with any device. Please also refer to FIG. 15 for an example of such a computing device.

The user terminal 200 can also perform various operations/functions to generate information about which parts of the content and how much the content users are reading. For example, the user terminal 200 may receive reading performance information for each block of content composed of a plurality of blocks, and may receive reading performance information for each block generated using the reading performance information for each block generated by the service server 100. Reading information can be displayed. The operations/functions of the user terminal 200 will be described in detail with reference to FIGS. 2 to 14.

As shown in FIG. 1, the service server 100 and the user terminal 200 can communicate over a network. Here, the network is implemented as all types of wired/wireless networks such as Local Area Network (LAN), Wide Area Network (WAN), mobile radio communication network, Wibro (Wireless Broadband Internet), etc. It can be.

So far, devices 100 and 200 that support a method of providing reading information for content according to some embodiments of the present disclosure have been schematically described with reference to FIG. 1 . Hereinafter, a method for providing reading information about content according to some embodiments of the present disclosure will be described in detail with reference to the drawings of FIG. 2 and below. However, in order to provide easier understanding, the description will be continued assuming that the methods to be described later are performed in the environment illustrated in FIG. 1.

Figure 2 is a flowchart showing a method of providing reading information about content, according to an embodiment of the present disclosure. However, this is only a preferred embodiment for achieving the purpose of the present disclosure, and of course, some steps may be added or deleted as needed.

For reference, FIG. 2 shows steps/operations of a method for providing reading information about content performed by the service server 100. Accordingly, in the following descriptions, when the subject of a specific step/action is omitted, it may be understood as being performed in the service server 100. However, in a real environment, some functions/operations of the service server 100 may be implemented on the user terminal 200 side, and some functions/operations of the user terminal 200 may be implemented on the service server 100 side. there is. In other words, the entity performing a specific step/action may vary depending on the implementation method.

As shown in FIG. 2, the method of providing reading information about content according to an embodiment of the present disclosure may begin at step S100 in which the service server acquires content composed of a plurality of blocks. At this time, the content may refer to various types of content such as text, image, video, etc., or a mixture thereof. Additionally, the size or number of blocks constituting the content may be set differently depending on criteria such as the type of content, the amount of content, and the creator of the content.

The user terminal may be a device such as a mobile phone, smartphone, tablet, laptop PC, or desktop PC. However, hereinafter, for convenience of understanding, the description will be made assuming that the user terminal is a smartphone and the screen on which content is displayed is the screen of the smartphone.

In step S200, the service server may receive log data for each block including reading history information for each block of the content from user terminals that have received content data. At this time, the reading history information for each block of the content includes information on the content containing the block (e.g. type of content, category), information on the user who is currently reading the block or has completed reading the block (e.g. user's age, gender) , content of interest, occupation), information on the user's viewing time for the block, and information on the user's residence time in the block.

In general, in the case of various types of content such as documents or videos posted on an online community platform, only information about the number of users who used specific content (i.e. number of views) or when users used specific content was available. In addition, in the case of content such as documents or videos, the number of views for the content increases just by the user simply opening the document or simply playing the video, and it is determined that the entire content has been used, and it has been determined that the user has used any part of the content. There was no information at all about what was done. Furthermore, in the case of document or video content, a specific user can know information about how far the document has been read or the video has been watched, but since this information is provided only to the specific user, other users cannot There was no information at all about how far the document was read or the video was watched.

On the other hand, according to the method of providing reading information for content according to some embodiments of the present disclosure, block-by-block reading history information for each of the plurality of blocks constituting the content is received from user terminals, so that the user who uses the content can read the content. You can obtain various information about which specific part was used, how much was used, and which part of the content was used from the beginning to the end.

Meanwhile, log data for each block including reading history information for each block of content can be collected from the user terminal according to various standards. For example, log data for the block may be collected only when the block is displayed on the screen of the user terminal for a period of time longer than the reference value. A detailed description of this will be provided later with reference to FIGS. 3 to 6.

In step S300, the service server may collect log data for each block received from user terminals and generate reading performance information for each block for the content. At this time, the reading performance information for each block for the content is the reading history information for each block for the content at a specific point in time (e.g. when reading performance information for each block is requested from a user terminal) to a plurality of user terminals using the content. It may be statistical data generated as a result of collection from. That is, the reading performance information for each block may be different from the reading history information for each block in that it is information that compiles all the reading history information for each block received from a plurality of user terminals using specific content.

In step S400, the service server may transmit reading performance information for each block along with content data to the user terminal that requested the content. Afterwards, the user terminal can generate reading information for each block using the data of the content received from the service server and the reading performance information for each block for the content, and display the generated reading information for each block on the screen of the user terminal. there is. A detailed description of this will be provided later with reference to FIGS. 7 to 9.

In summary, the service server can receive log data for each block including reading history information for each block of the first content from user terminals that use the first content composed of a plurality of blocks. Thereafter, the service server may collect block-by-block log data received from user terminals to generate block-by-block reading performance information for the first content, and generate block-by-block reading performance information together with the data of the first content. 1 Content can be transmitted to the user terminal.

Accordingly, the user's reading history information is collected for each of the plurality of blocks that make up the first content, and this is collected to generate reading performance information for the first content including reading information of all users who use the first content. By doing so, it is possible to obtain information about which parts of the first content were used by users who used the first content and for how long, and which parts of the first content were used by users of a specific age, gender, or occupational group, and for how long. User interest and user experience can increase.

Figure 3 is an example diagram of a screen in which content composed of a plurality of blocks is displayed on the screen of a user terminal, according to some embodiments of the present disclosure.

When the size of the area where the first content is displayed is smaller than the size of the area of the user terminal (i.e. when the amount of the first content is small), a plurality of contents may be displayed together on the screen 200a of the user terminal.

As illustrated on the left side of FIG. 3, the first content 201a and the second content 201b may be displayed together on the screen 200a of the user terminal. At this time, the first content 201a may be composed of a plurality of blocks (202aa, 202ab, 202ac, 202ad, 202ae), and the second content 201b may be composed of a plurality of blocks (202ba, 202bb, etc.) there is.

To elaborate, the plurality of blocks 202aa, 202ab, 202ac, 202ad, and 202ae constituting the first content may include various types of content such as text, image, and video. That is, the first content may be composed of only a single type of block (e.g. composed only of text blocks), or may be content composed of text blocks (202aa, 202ac, 202ae) and image blocks (202ab, 202ad). 1 Content may be content consisting of text blocks (202aa, 202ae), image blocks (202ab), and video blocks (202ac, 202ad).

Meanwhile, if the size of the area where the first content is displayed is larger than the size of the area of the user terminal (i.e. when the amount of first content is large), a part of the first content may be displayed on the screen 200a of the user terminal. there is.

As illustrated on the right side of FIG. 3, part of the first content 201a may be displayed on the screen 200a of the user terminal. At this time, the first content 201a may be composed of a plurality of blocks (202aa, 202ab, 202ac, 202ad, 202ae, 202af, etc.). The types of content (e.g. text, image, video) that can be included in each block have been described above and will therefore be omitted.

Referring to the A block 202af located at the bottom among the plurality of blocks constituting the first content illustrated on the right side of FIG. 3, the A block 202af displayed on the screen 200a of the user terminal is the user's current It may be somewhat difficult to determine whether to collect block-by-block log data including block-by-block reading history information for the A block 202af, judging by whether reading is in progress or reading has been completed.

Accordingly, hereinafter, when some of the blocks 202af among the plurality of blocks constituting the first content 201a are not all displayed on the screen of the user terminal, the criteria for collecting log data for each block for the block 202af are described. This will be described in detail with reference to FIGS. 4 to 6.

Figures 4 to 6 are exemplary diagrams for explaining detailed processes of some operations shown in Figure 2. More specifically, FIG. 4 is an exemplary diagram illustrating a process for receiving log data for each block according to the area occupancy or occupied area of the block displayed on the screen of the user terminal, and FIG. 5 shows a partial area on the screen of the user terminal. This is an exemplary diagram for explaining a process of receiving block-by-block log data for the partial area of the displayed block, and FIG. 6 shows content composed of a plurality of blocks according to some embodiments of the present disclosure. This is an example diagram to explain the process of collecting log data for each block when it is displayed entirely on the screen.

If there is a lot of content, there may be cases where the entire content is not displayed on the screen of the user terminal. At this time, the user can check the entire contents of the posted content by scrolling the screen of the terminal up and down.

As illustrated in FIG. 4, among the plurality of blocks (202aa, 202ab, 202ac, 202ad, 202ae, 202af, 202ag) constituting the first content 201a, only some blocks (202aa, 202ab, 202ac, 202ad, 202ae) It may be displayed on the screen 200a of the user terminal. At this time, in response to the user's selection input (4a) and scroll input (4b), some blocks (202af, 202ag) that were not displayed on the screen of the user terminal illustrated on the left side of FIG. 4 are displayed on the screen (200a) of the user terminal. can be displayed.

Meanwhile, referring to the screen of the user terminal illustrated on the right side of FIG. 4, among the plurality of blocks constituting the first content, only a portion of the blocks are displayed on the screen 200a of the user terminal, the B block 202ad and the C block ( 202ag) may exist.

At this time, the user terminal determines that the user is reading or has completed reading the B block (200ad) and the C block (202ag), where only a partial area of the block can be seen, and according to the result of the determination, the B block ( A standard needs to be set as to whether block-by-block log data for (200ad) or C block (202ag) should be collected. Meanwhile, since the log data for each block collected by the user terminal is transmitted to the service server, the standard for collecting log data for each block by the user terminal can be understood to be the same as the standard for the service server to receive log data for each block. .

In one embodiment, when the area of the first block displayed on the screen of the user terminal is greater than a reference value compared to the total area of the first block, log data for the first block may be received. At this time, the reference value may be a value previously set by the user (e.g. 70%), and may be set to various values depending on the user's needs.

That is, referring again to the screen of the user terminal shown on the right side of FIG. 4, the B block 202ad has an area greater than the reference value (i.e. 70% or more) compared to the total area of the B block 202ad inside the screen of the user terminal. Since it is displayed, log data for the B block 202ad including reading history information for the B block 202ad can be received. Likewise, the C block (202ag) occupies only an area less than the reference value (i.e. less than 70%) compared to the total area of the C block (202ag) on the user's terminal screen where the first content is displayed, so the C block (202ag) Log data for the C block 202ag including reading history information cannot be received.

In addition, although not shown in FIG. 4, log data for the D block 202ah (not shown), which is not currently displayed on the screen 200a of the user terminal, among the plurality of blocks constituting the first content cannot be received. This can be clearly understood considering that the user's reading history information cannot be obtained because the D block 202ah is not displayed on the screen of the user terminal.

Meanwhile, in the process of receiving log data for the B block 202ad, log data for the first area belonging to the B block 202ad may be additionally received. At this time, the first area may be an area displayed on the screen 200a of the user terminal, or conversely, it may be an area that is not displayed. Hereinafter, the operation of receiving log data for a partial area of a block will be described in detail with reference to FIG. 5.

FIG. 5 is an exemplary diagram illustrating a process for receiving log data for each block of a partial area of a block displayed on the screen of a user terminal. According to the description with reference to FIG. 4, log data for the B block (202ad) can be received at the time the content is displayed on the screen of the current user terminal, and log data for the C block (202ag) can be received. does not exist.

As illustrated in FIG. 5 , the C block 202ag may be divided into a first area 202ag-1 and a second area 202ag-2 based on whether it is displayed on the screen of the user terminal. At this time, since the first area 202ag-1 has an area less than the reference value compared to the total area of the C block 202ag, log data for the C block 202ag may not have been received.

However, even in this case, the user terminal needs to collect log data for the first area 202ag-1 belonging to the C block 202ag. This means that in the future, all of the C blocks (202ag) can be displayed on the screen of the user terminal by the user's up and down scroll input, and at the time when the C blocks (202ag) are displayed over a certain area on the screen of the user terminal, the C blocks (202ag) Since log data for will be transmitted to the service server, a gap may occur between the reception times of log data for the first area 202ag-1 and the second area 202ag-2. The time gap that may occur may reduce the accuracy or reliability of information such as users' inquiry time, residence time, and number of views about the C block 202ag.

Likewise, as illustrated in FIG. 5, the B block 202ad can be divided into a third area 202ad-1 and a fourth area 202ad-2 based on whether it is displayed on the screen of the user terminal. . At this time, in the case of the third area 202ad-1, log data for the B block 202ad is displayed at a time before the screen of the user terminal of FIG. 5 is displayed (i.e. before the user's up and down scroll input). It may not be received. Accordingly, since log data for the B block (202ad) is not received before the B block (202ad) is displayed on the screen of the user terminal over a certain area, users' inquiry time, residence time, The accuracy or reliability of information such as number of views may be reduced.

Accordingly, log data for one block including a plurality of contiguous areas is received, and log data for each area included in the one block is additionally received, and log data for each area of the block is used. By generating reading performance information for each block, reading information for more accurate and reliable content can be provided.

FIG. 6 is an exemplary diagram illustrating a process for collecting log data for each block when content consisting of a plurality of blocks is displayed on the screen of a user terminal, according to some embodiments of the present disclosure.

When one content is displayed entirely on the screen of the user terminal, block-by-block log data for all of the plurality of blocks constituting the one content may be received. In this case, even if the user is actually viewing only some blocks among the plurality of blocks constituting one content, all log data for each block can be received, and reading performance information for each block can be generated using this. In this case, accuracy or reliability may be reduced because the reading performance information for each block is generated based on log data for blocks that the user did not actually read.

Accordingly, when one content is displayed entirely on the screen of the user terminal, log data for each block can be received based on whether each block is included in an area preset by the user. At this time, whether each block is included in the area can be determined by whether the area of the block included in the area is greater than or equal to the standard value compared to the total area of the block. Since this overlaps with the content described with reference to FIG. 5, the following Please omit it.

Referring to FIG. 6, among the plurality of blocks (202aa, 202ab, 202ac, 202ad, 202ae) constituting the first content (201a) displayed in full on the screen (200a) of the user terminal, an area (6a) preset by the user ) may receive log data for blocks 202ac and 202ab included in . At this time, the size and shape of the area 6a preset by the user are not limited to those illustrated in FIG. 6 and may be set to various sizes and shapes by the user.

Referring to FIGS. 3 to 6 so far, a state in which a plurality of blocks constituting content are displayed on the screen of the user terminal (e.g. whether all blocks are displayed on the screen, if only a part of the block is displayed, how much is displayed, etc. ), a method of receiving log data for each block was explained. However, the criteria for receiving log data for each block may include various criteria as well as the state in which a plurality of blocks are displayed on the screen of the user terminal.

In one embodiment, log data for a block that is displayed on the screen of the user terminal for a time that is longer than a reference value among a plurality of blocks that constitute content may be received. At this time, the reference value is a value previously set by the user (e.g. 1 second) and can be set to various values by the user.

In other words, if the user does not properly read a specific block among the plurality of blocks constituting the content and quickly scrolls through it, log data for the specific block may not be received.

Meanwhile, in the case of one or more blocks displayed on the screen of the user terminal for a time longer than the reference value, if the one or more blocks are continuously displayed, the user terminal records log data for the one or more blocks every specific period (e.g. 5 seconds) It can be collected. This is to check whether the block is continuously viewed for a certain period by collecting log data for each block during a certain period when the one or more blocks are blocks for a video with a long playback time or a block of a text document with long content. It is for this purpose.

In one embodiment, log data for a block displayed on the screen of the user terminal for a time longer than a reference value among the plurality of blocks constituting the content may be received every first cycle.

In one embodiment, the first cycle of receiving log data for a block may be increased based on the number of times log data for the block is received from user terminals.

In one embodiment, the first cycle can be determined only when the number of times log data for a block is received from user terminals is less than or equal to a reference value.

In other words, as the time for which a block is displayed on the screen of the user terminal increases, a time weight until the next time log data for each block is received can be applied. For example, after first receiving log data for a specific block, the service server can receive log data for each block 5 seconds later, and then 7 seconds later. In addition, time weighting is applied to receive log data for each block, but log data for each block can be received only a preset number of times (e.g. 5 times).

In one embodiment, log data for each block may be received based on the active state of the screen of user terminals. At this time, the active state may be determined based on the user's input on the screen of the user terminal. Additionally, the user's input may mean the user's touch input, scroll input, or mouse movement on the screen of the user terminal.

That is, when the user touches the screen or scrolls or moves the mouse, the screen of the user terminal may be determined to be in an active state. If the user's operation is determined to be in an inactive state due to no input for a preset time (e.g. 7 seconds), log data for the block displayed on the screen of the user terminal may not be received.

Figure 7 is a flowchart showing a method of providing reading information about content according to another embodiment of the present disclosure. However, this is only a preferred embodiment for achieving the purpose of the present disclosure, and of course, some steps may be added or deleted as needed.

For reference, FIG. 7 shows steps/operations of a method for providing reading information about content performed in the user terminal 200. Accordingly, in the following descriptions, when the subject of a specific step/action is omitted, it may be understood as being performed in the user terminal 200.

As illustrated in FIG. 7, a method of providing reading information about content according to another embodiment of the present disclosure may begin at step S1000 in which a user terminal receives content data composed of a plurality of blocks from a service server. At this time, the content may refer to various types of content such as text, image, video, etc., or a mixture thereof. Additionally, the size or number of blocks constituting the content may be set differently depending on criteria such as the type of content, the amount of content, and the creator of the content.

In step S2000, the user terminal may receive reading performance information for each block of the content. At this time, the reading performance information for each block is information generated by the service server by collecting the reading history information for each block of the content, which has already been transmitted from a plurality of user terminals that have received the data of the content. You can. In addition, the reading history information for each block of the content includes information on the content containing the block (e.g. type of content, category), information on the user who is currently reading the block or has completed reading the block (e.g. the user's age) , gender, content of interest, occupation), information on the user's viewing time for the block, and information on the user's residence time in the block.

In step S3000, the user terminal may display reading information for each block generated using the content and the reading performance information for each block. At this time, the reading information for each block can be displayed using graphic objects visualized in various ways. A detailed description of this will be provided later with reference to FIGS. 8 and 9.

In summary, the user terminal can receive data of the first content composed of a plurality of blocks from the service server, and read each block of the first content generated by collecting the reading history information for each block of the first content by the service server. You can receive performance information. Thereafter, the user terminal may display reading information for each block generated using the first content and the reading performance information for each block.

Accordingly, reading performance information for the first content including the reading information of all users using the first content is generated by collecting the user's reading history information for each of the plurality of blocks constituting the first content, and this is used. By displaying reading information for each block created, it is possible to determine which parts of the first content were used by users and for how long, and which parts of the first content were used by users of a specific age, gender, or occupational group and for how long. Information can be easily checked visually, and user interest and user experience can be increased.

8 and 9 are exemplary diagrams of screens on which block-by-block reading information about content is displayed together with the content, according to another embodiment of the present disclosure.

As described above, block-by-block reading performance information for content can be generated by collecting block-by-block reading history information for content from the terminals of all users who used the content. Therefore, information about which blocks of the content were viewed and how much the users who used the content viewed can be derived from the reading performance information for each block of the content.

For example, the reading performance information for each block for content may include information about the total number of views of users who viewed a specific block constituting the content, the total dwell time of users on a specific block, etc. At this time, information such as the total number of views of the user for each block and the total time of the user's stay can be provided to the user in a separate numerical table. In addition, for the purpose of allowing users to easily recognize it at a glance, the reading performance information for each block can be visualized using graphic objects placed in areas adjacent to the block, the background color of the block, and objects placed overlapping with the block. , the visualized information may be provided on the screen of the user terminal along with the content.

In other words, the block-specific reading information for the content provided on the user's terminal screen along with the content may mean information (e.g. a graph) in which the block-specific reading performance information for the content is visualized.

As illustrated on the left side of FIG. 8, reading information for each block of content may be displayed in the form of a two-dimensional curved graph. At this time, the two-dimensional curve graph uses one side (long side) of the screen of the user terminal as the x-axis (block), and the other side (short side) as the y-axis (sum of user views and user stay time). It may be a graph visualized as a result of the settings.

Accordingly, referring to the graph 8a illustrated on the left side of FIG. 8, it can be easily seen that the number of user views for the D block 202ac is the highest, and the number of user matches for the E block 202aa is the lowest. You can.

Additionally, block-by-block reading information about content may be displayed in the form of a bar graph, as illustrated on the right side of FIG. 8. At this time, the bar graph is the result of setting one side (long side) of the screen of the user terminal as the x-axis (block), and the other side (short side) as the y-axis (sum of user views and user residence time) It may be a graph visualized as .

Accordingly, referring to the graph 8b illustrated on the right side of FIG. 8, you can see at a glance the information that the user stay time for the D block (202ac) is the highest and the user stay time for the E block (202aa) is the least. You can.

However, it should be noted that the reading information for each block that can be generated in the form of a visualized graph is not limited to the content illustrated in FIG. 8 and can be generated and displayed in various ways.

For example, the reading information for each block may be displayed in the form of a heat map or a gradation, and may be displayed in a way that changes the position of the currently placed block in order. In addition, the reading information for each block can be displayed separately by time unit (e.g. 1 day, 1 hour), and can also be displayed in the form of an animation that includes a graph change process for continuous time during a specific period. Furthermore, reading information for each block can be displayed by category such as the user's age and gender (e.g. blocks viewed most by people in their 20s, blocks viewed the longest by women).

Referring to the screen of the user terminal illustrated on the left side of FIG. 9, reading information for each block in the form of a circular graph including circles with a size proportional to the reading performance information (e.g. number of user views) for each block constituting the content. may be displayed together with the content.

That is, among the plurality of blocks that make up the content, the largest circular graphic object may be displayed in the area adjacent to the block with the highest number of user views, and the smallest circular graphic object may be displayed in the area adjacent to the block with the lowest number of user views. .

Additionally, referring to the screen of the user terminal illustrated on the right side of FIG. 9, graphic objects in the form of bars arranged continuously may be displayed on one side (long side) of the screen of the user terminal. At this time, the saturation or brightness of the bars constituting the graphic object may be determined based on reading performance information (e.g. user's stay time) for each block constituting the content.

That is, among the plurality of blocks that make up the content, the bar placed in the area adjacent to the block where the user spends the most time has the highest saturation, and the bar placed in the area adjacent to the block where the user spends the least time has the highest saturation. Saturation can be the lowest.

Meanwhile, the plurality of blocks constituting the content may be arranged in the form of one column as illustrated in FIGS. 3 to 6, but the arrangement is not limited to the above example, and the plurality of blocks constituting the content are arranged in the form of a single column. It can be placed in various other forms.

In one embodiment, a plurality of blocks constituting content may be arranged in the form of a table consisting of a plurality of rows and columns. For example, content may be composed of 15 blocks, with 3 blocks arranged horizontally and 5 blocks arranged vertically. At this time, the size of each block may be different.

If some blocks among the plurality of blocks constituting the content are displayed on the screen of the user terminal in a horizontally arranged form, all three blocks arranged horizontally may be determined to be blocks read by the user. For example, on the screen of the user terminal shown on the right side of FIG. 8, it can be assumed that the D block 202ac is divided into three blocks D1, D2, and D3 and arranged horizontally.

At this time, if all three blocks (D1, D2, D3) are displayed on the screen of the user terminal, it may be determined that the user has read all blocks D1, D2, and D3. Additionally, the reading information for each block may be generated in the form of a visualized graph based on the results of reflecting all the reading performance information for each block for the three blocks (D1, D2, and D3). For example, under the assumption that the number of user views for each block is the same, when blocks are placed in multiple rows and columns, if the number of blocks placed in the first row is greater than the number of blocks placed in the second row, A bar graph with a larger area proportional to the difference in the number of blocks may be displayed in the area corresponding to the second row. At this time, based on the area of the block, the user terminal may first display the block-specific reading information for blocks with a small area, and then display the block-specific reading information for blocks with a large area by weighting it.

In one embodiment, one block among a plurality of blocks constituting content may be arranged to include one or more blocks therein.

When the second block among the plurality of blocks constituting the content is displayed on the screen of the user terminal in a form included inside the first block, both the first block and the second block included inside the first block are displayed on the user terminal. It can be judged as a block led by . For example, in the screen of the user terminal shown on the right side of FIG. 8, it can be assumed that an F block (not shown) is included inside the D block 202ac.

At this time, if both the D block (202ac) and the F block (not shown) are displayed on the screen of the user terminal, it may be determined that the user has read both the D block (202ac) and the F block (not shown). Additionally, the reading information for each block may be generated in the form of a visualized graph based on the results of reflecting all the reading performance information for each block for the D block 202ac and the F block (not shown). That is, under the assumption that the number of user views for each block is the same, the area of the graph displayed in the area corresponding to the part containing another block within the block is displayed in the area corresponding to the part containing one block. It may be larger than the area of the graph. At this time, based on the area of the block, the user terminal may first display the block-specific reading information for blocks with a small area, and then display the block-specific reading information for blocks with a large area by weighting it.

So far, with reference to FIGS. 2 to 9 , block-by-block log data including block-by-block reading history information for each of the plurality of blocks constituting the content is collected to generate block-by-block reading performance information, and block-by-block reading performance information is generated. A method of generating reading information for each block and displaying it on the screen of a user terminal was explained.

However, the reading performance information for each block generated using log data for each block of users who used the first content may be used in the process of generating reading information for each block and providing it in the form of a visualized graph to each user terminal. In addition, it can be used in the process of generating summary content for the first content, the process of classifying the category of the first content, etc.

Hereinafter, various embodiments in which reading performance information for each block can be used will be described with reference to FIGS. 10 to 14.

10 is a flowchart showing a method of generating summary content according to another embodiment of the present disclosure. However, this is only a preferred embodiment for achieving the purpose of the present disclosure, and of course, some steps may be added or deleted as needed.

For reference, FIGS. 10, 12, and 14 show steps/operations of a summary content creation method, an advertisement insertion location determination method, and a content classification method performed by the service server 100, respectively. Accordingly, in the following descriptions, when the subject of a specific step/action is omitted, it may be understood as being performed by the service server 100. However, in a real environment, some functions/operations of the service server 100 may be implemented on the user terminal 200 side, and some functions/operations of the user terminal 200 may be implemented on the service server 100 side. there is. In other words, the performer of a specific step/action may vary depending on the implementation method.

As shown in FIG. 10, the summary content creation method according to another embodiment of the present disclosure may begin at step S100 in which the service server acquires content composed of a plurality of blocks. Thereafter, in step S200, the service server may receive block-by-block log data including reading history information for each block of the content from user terminals that have received content data, and in step S300, the service server Can collect block-by-block log data received from user terminals to generate block-by-block reading performance information for the content. Since the description of steps S100 to S300 overlaps with the content described with reference to FIGS. 2 to 9, detailed description thereof will be omitted below.

In step S500, the service server may generate summary content for the content using the reading performance information for each block generated through step S300. At this time, the summary content may be content including one or more blocks extracted according to a preset standard from among a plurality of blocks constituting the content.

In other words, the summary content can be understood as content edited to a shorter amount compared to existing content by extracting the highlight portion of the content. A detailed description of the method for generating summary content will be described later with reference to FIG. 11.

FIG. 11 is an example diagram for explaining detailed processes of some operations shown in FIG. 10. More specifically, this is an exemplary diagram of a method of generating summary content using one or more blocks among a plurality of blocks constituting content.

As illustrated in FIG. 11, the first content 201a may be composed of a plurality of blocks 202aa, 202ab, 202ac, 202ad, and 202ae, and the service server provides information on each of the plurality of blocks received from the user terminal. Reading performance information for each block can be generated using the leading history information for each block. At this time, the reading performance information for each block may include information about the number of views the user has for each of the plurality of blocks constituting the content, information about the user's residence time for each of the plurality of blocks constituting the content, etc. .

Referring to FIG. 11, the service server extracts one or more blocks from among the plurality of blocks 202aa, 202ab, 202ac, 202ad, and 202ae constituting the first content 201a based on the number of views by the user, and extracts the extracted blocks ( Summary content for the first content can be generated using 202aa, 202ac, and 202ae). In other words, the service server compares the number of views by users for each block for each of the plurality of blocks that make up the content, and extracts a preset number of blocks whose number of views is greater than the standard value as a result of the comparison, or according to the priority of the number of views by users for each block. Based on this, a preset number of blocks can be extracted in the order of blocks with the most views.

At this time, the summary content may be content created by arranging the blocks 202aa, 202ac, and 202ae extracted from the existing content without changing the order. Additionally, the summary content may be generated by rearranging one or more blocks extracted from existing content. For example, the service server can move the blocks most viewed by users to the introduction of the content by prioritizing the block with the highest number of user views among the extracted blocks.

However, the method of providing summary content for content using log data for each block is not limited to the above, and the criteria for extracting one or more blocks from a plurality of blocks, the criteria for placing the extracted blocks, etc. are up to the user. It can be set in various ways.

In summary, the service server can receive log data for each block including reading history information for each block of the first content from user terminals that use the first content composed of a plurality of blocks. Thereafter, the service server may collect block-wise log data received from user terminals to generate block-wise reading performance information for the first content, and use the generated block-wise reading performance information to summarize the first content. You can create content.

Accordingly, summary content for the first content is automatically generated based on the users' reading performance information for each block without any separate editing work by the user, thereby improving user convenience and usability. Furthermore, the satisfaction of content users can be improved by generating optimal summary content that can meet the user's needs and arouse interest.

Figure 12 is a flowchart showing a method of determining an insertion position of an advertisement to be displayed in content, according to another embodiment of the present disclosure. However, this is only a preferred embodiment for achieving the purpose of the present disclosure, and of course, some steps may be added or deleted as needed.

As shown in FIG. 12, the method of determining the insertion position of an advertisement according to another embodiment of the present disclosure may begin at step S100 in which the service server acquires content composed of a plurality of blocks. Thereafter, in step S200, the service server may receive block-by-block log data including reading history information for each block of the content from user terminals that have received content data, and in step S300, the service server Can collect block-by-block log data received from user terminals to generate block-by-block reading performance information for the content. At this time, the reading performance information for each block may include information about the number of views the user has for each of the plurality of blocks constituting the content, information about the user's residence time for each of the plurality of blocks constituting the content, etc. .

Since the description of steps S100 to S300 overlaps with the content described with reference to FIGS. 2 to 9, detailed description thereof will be omitted below.

In step S600, the service server may determine the insertion position of the advertisement to be displayed in the content using the reading performance information for each block generated through step S300. At this time, the advertisement may be various types of content such as text, image, video, etc. A detailed description of the method of determining the insertion position of the advertisement to be displayed in the content will be described later with reference to FIG. 13.

FIG. 13 is an example diagram for explaining detailed processes of some operations shown in FIG. 2. In more detail, this is an exemplary diagram of a method for determining where to insert an advertisement in content based on reading performance information for each block.

Meanwhile, since the screen 200a of the user terminal shown on the left side of FIG. 13 is the same as the screen 200a of the user terminal described with reference to FIG. 11, description of overlapping content will be omitted.

Referring to FIG. 13, the service server can extract the block (202ac) with the highest number of user views from among the plurality of blocks (202aa, 202ab, 202ac, 202ad, 202ae) constituting the first content (201a), and extract The positions 11a and 11b adjacent to the block 202ac can be determined as the insertion position of the advertisement to be displayed in the content. In other words, the service server compares the number of views by users for each block for each of the plurality of blocks that make up the content, and determines the position adjacent to the block where the number of views as a result of the comparison is greater than the standard value as the insertion location of the advertisement, or the number of views by users for each block. Based on the priority, the location adjacent to the block with the most views can be determined as the insertion location for the advertisement.

At this time, in FIG. 11, the positions 11a and 11b adjacent to the block are illustrated as spaces between blocks, but the positions adjacent to the block are not limited to the above illustration. For example, an advertisement may be displayed as an overlay inside the area of the block with the most views by users.

In other words, the method of determining where to insert advertisements to be displayed in content using block-by-block log data is not limited to the above, and is based on the criteria for extracting one or more blocks from a plurality of blocks and the adjacent positions of the extracted blocks. Methods for placing advertisements can be set in various ways by the user.

In summary, the service server can receive log data for each block including reading history information for each block of the first content from user terminals that use the first content composed of a plurality of blocks. Thereafter, the service server may collect block-wise log data received from user terminals to generate block-wise reading performance information for the first content, and use the generated block-wise reading performance information to be displayed in the first content. You can decide where to insert the advertisement.

Accordingly, the insertion position of the advertisement to be displayed in the first content is automatically determined based on the users' reading performance information for each block, thereby improving user convenience and usability. Furthermore, by determining the optimal advertisement insertion location based on the user's reading performance information for each block (e.g. blocks most viewed by users), the marketing effect due to advertisements displayed in content can be efficiently improved.

Figure 14 is a flowchart showing a method for classifying content according to another embodiment of the present disclosure. However, this is only a preferred embodiment for achieving the purpose of the present disclosure, and of course, some steps may be added or deleted as needed.

As shown in FIG. 14, the content classification method according to another embodiment of the present disclosure may begin at step S100 in which the service server acquires content composed of a plurality of blocks. Since the description of steps S200 and S300 performed thereafter overlap with those described with reference to FIGS. 2 to 9, detailed descriptions thereof will be omitted.

In step S700, the service server may classify categories of content using the reading performance information for each block generated through step S300. At this time, the reading performance information for each block includes information about the number of views of the user for each of the plurality of blocks constituting the content, information about the user's residence time for each of the plurality of blocks constituting the content, and information about the user's residence time for each of the plurality of blocks constituting the content. It may include information on whether the user has completed reading for each block of .

In one embodiment, the service server classifies content for which the user has completed reading all of the plurality of blocks constituting the content as first content, and only for some blocks located at the top among the plurality of blocks constituting the content. Content for which the user has completed reading may be classified as second content, and content for which the user has completed reading only for a specific block among a plurality of blocks constituting the content may be classified as third content.

At this time, the specific block may mean a block corresponding to at least one of the text part, image part, and video part of the content.

That is, content can be classified into a plurality of categories based on whether the user read all of the content or, if only part of it, which part was read.

In one embodiment, the service server sends content in which the block with the highest number of user views is placed in the center of the content based on block-specific reading performance information (e.g. number of user views) for each of the plurality of blocks constituting the content. Classified as content, content in which a specific block (e.g. the block with the highest number of user views) is placed at the top of the content is classified as secondary content, and content in which the block with the highest number of user views is placed at the bottom of the content is classified as secondary content. 3 It can be classified into content.

At this time, the leading performance information for each block may be information on the number of user views as well as information on the user's residence time, and the specific block may include not only the block with the highest number of user views, but also the block with the highest user residence time, and the user view count is the standard value. This may be a block with a user retention time of more than a standard value or a block with a user retention time of more than a standard value.

In other words, content can be classified into a plurality of categories based on criteria such as which part of the content the part read by the majority of users is located in and which part of the content the user stayed for a long time.

However, the method of classifying content into categories using block-by-block log data is not limited to the above-described content, and the criteria for classifying multiple contents into categories may be set in various ways by the user.

In summary, the service server can receive log data for each block including reading history information for each block of the first content from user terminals that use the first content composed of a plurality of blocks. Afterwards, the service server can collect block-by-block log data received from user terminals to generate block-by-block reading performance information for the first content, and use the generated block-by-block reading performance information to determine the category of the first content. Can be classified.

Accordingly, the category of the first content is automatically classified without separate manipulation by the user based on the users' reading performance information for each block, thereby increasing user convenience and usability. Furthermore, by classifying content based on the user's reading history information for each block, customized content is created for each user by comprehensively considering factors such as the user's reading habits or preferred content format. It may be recommended.

So far, with reference to FIGS. 1 to 14, a method for providing reading information for content, a method for providing summary content, a method for determining the insertion position of an advertisement to be displayed in content, and a method for categorizing content according to some embodiments of the present disclosure. explained. The above-described embodiments are all methods of utilizing block-by-block reading performance information for content generated using block-by-block log data received from the user terminal. However, methods of utilizing the reading performance information for each block are not limited to the above-described embodiments.

For example, based on reading performance information for each block (e.g. number of user views), a user who posted content can determine which part the user who viewed the content was interested in and whether they actually viewed all of the content. You can edit the content or order of content posted based on the content. Additionally, the service server can recommend the optimal editing direction for the posted content to the user who posted the content based on the reading performance information for each block. Furthermore, by using the reading performance information for each block generated for the edited content, the difference between the content before editing and the edited content can be identified, and based on this, improved quality content can be generated.

For another example, based on the reading performance information for each block, the manager of posted content can obtain information such as whether users simply viewed the content and to what extent the content was actually viewed, and can provide information to each user. Customized content corresponding to reading history information can be provided.

15 is a hardware configuration diagram of a computing system according to some embodiments of the present disclosure. The system 1000 for providing reading information for content shown in FIG. 18 includes one or more processors 1100, a system bus 1600, a communication interface 1200, and a computer program 1500 performed by the processor 1100. It may include a memory 1400 for loading and a storage 1300 for storing a computer program 1500.

The processor 1100 controls the overall operation of each component of the system 1000 for providing reading information for content. The processor 1100 may perform operations on at least one application or program to execute methods/operations according to various embodiments of the present disclosure. The memory 1400 stores various data, commands and/or information. The memory 1400 may load one or more computer programs 1500 from the storage 1300 to execute methods/operations according to various embodiments of the present disclosure. The bus 1600 provides a communication function between components of the reading information provision system 1000 for content. The communication interface 1200 supports Internet communication of the reading information providing system 1000 for content. Storage 1300 may non-temporarily store one or more computer programs 1500. The computer program 1500 may include one or more instructions implementing methods/operations according to various embodiments of the present disclosure. When the computer program 1500 is loaded into the memory 1400, the processor 1100 can perform methods/operations according to various embodiments of the present disclosure by executing the one or more instructions.

In some embodiments, the reading information providing system 1000 for content described with reference to FIG. 15 uses one or more physical servers included in a server farm based on cloud technology such as a virtual machine. It can be configured using In this case, at least some of the processor 1100, memory 1400, and storage 1300 among the components shown in FIG. 15 may be virtual hardware, and the communication interface 1200 may also be a virtual switch. It may be composed of virtualized networking elements such as switches.

So far, various embodiments of the present disclosure and effects according to the embodiments have been mentioned with reference to FIGS. 1 to 15 . The effects according to the technical idea of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the description below.

The technical ideas of the present disclosure described so far can be implemented as computer-readable code on a computer-readable medium. The computer program recorded on the computer-readable recording medium can be transmitted to another computing device through a network such as the Internet, installed on the other computing device, and thus used on the other computing device.

Although operations are shown in the drawings in a specific order, it should not be understood that the operations must be performed in the specific order shown or sequential order or that all illustrated operations must be performed to obtain the desired results. In certain situations, multitasking and parallel processing may be advantageous. Although embodiments of the present disclosure have been described above with reference to the attached drawings, those skilled in the art will understand that the present invention can be implemented in other specific forms without changing the technical idea or essential features. I can understand that there is. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive. The scope of protection of the present invention should be interpreted in accordance with the claims below, and all technical ideas within the equivalent scope should be construed as being included in the scope of rights of the technical ideas defined by this disclosure.

Claims (21)

In a method performed by a computing device,
Obtaining content composed of a plurality of blocks;
Receiving log data for each block including reading history information for each block of the content from user terminals that have received data of the content;
Collecting log data for each block received from the user terminals to generate reading performance information for each block for the content; and
Including transmitting the reading performance information for each block together with the data of the content to the user terminal that requested the content,
The reading history information for each block of the content is,
It contains information on the user's residence time in the block,
The step of generating the reading performance information for each block is,
Comprising the step of generating the block-specific reading performance information including the block-specific residence time information generated by collecting the user's residence time information for blocks included in the block-by-block log data,
How to provide reading information about content. According to claim 1,
The reading history information for each block of the content is,
It further includes information on the content containing the block, information on the user reading the block, information on the user's viewing time for the block, and one or more of the following:
How to provide reading information about content. According to claim 1,
The step of receiving log data for each block is,
When the area of the first block displayed on the screen of the user terminals is greater than a reference value compared to the total area of the first block, comprising receiving log data for the first block,
How to provide reading information about content. According to clause 3,
The step of receiving log data for the first block is,
Comprising the step of receiving log data for a partial area of the first block displayed on the screen of the user terminals among the first blocks,
How to provide reading information about content. According to claim 1,
The step of receiving log data for each block is,
Comprising the step of receiving log data for the second block displayed on the screen of the user terminals for a time greater than a first reference value every first period,
How to provide reading information about content. According to clause 5,
The step of receiving log data for the second block every first cycle is,
Comprising the step of increasing the first period based on the number of times log data for the second block is received from the user terminals,
How to provide reading information about content. According to clause 6,
The step of increasing the first cycle is,
Including increasing the first cycle only when the number of times is less than or equal to a preset value,
How to provide reading information about content. According to claim 1,
The step of receiving log data for each block is,
Receiving log data for each block based on the active state of the screen of the user terminals,
The active state is,
Determined based on the user's input on the screen of the user terminal,
How to provide reading information about content. In a method performed by a computing device,
Receiving content data consisting of a plurality of blocks from a service server;
Receiving reading performance information for each block of the content; and
Including the step of displaying reading information for each block generated using the content and the reading performance information for each block,
The reading performance information for each block is,
A block generated by the service server by collecting reading history information for each block of the content, including the user's residence time information for the block, previously transmitted from a plurality of user terminals that have received data of the content. Containing specific residence time information,
How to provide reading information about content. According to clause 9,
The reading history information for each block of the content is,
Further comprising at least one of information on the content containing the block, information on the user reading the block, and information on the user's viewing time for the block,
How to provide reading information about content. According to clause 9,
The step of displaying the reading information for each block is,
Generating a first graphic object corresponding to the reading information for each block and displaying the first graphic object,
The first graphic object is,
An object created by connecting protruding bar bars with a length corresponding to the number of user views on the block,
How to provide reading information about content. In a method performed by a computing device,
Obtaining content composed of a plurality of blocks;
Receiving log data for each block including reading history information for each block of the content from user terminals that have received data of the content;
Collecting log data for each block received from the user terminals to generate reading performance information for each block for the content; and
Including generating summary content for the content using the reading performance information for each block,
The reading history information for each block of the content is,
It contains information on the user's residence time in the block,
The step of generating the reading performance information for each block is,
Comprising the step of generating the block-specific reading performance information including the block-specific residence time information generated by collecting the user's residence time information for blocks included in the block-by-block log data,
How to create summary content. According to claim 12,
The reading performance information for each block is,
Contains information about the number of user views for each of the plurality of blocks,
The step of generating summary content for the content is,
Comprising the step of generating summary content for the content using one or more blocks extracted based on the number of views of the user among the plurality of blocks,
How to create summary content. According to claim 13,
The one or more blocks are:
A block in which the number of views of the user is greater than the threshold,
How to create summary content. In a method performed by a computing device,
Obtaining content composed of a plurality of blocks;
Receiving log data for each block including reading history information for each block of the content from user terminals that have received data of the content;
Collecting log data for each block received from the user terminals to generate reading performance information for each block for the content; and
Including determining an insertion position of an advertisement to be displayed in the content using the reading performance information for each block,
The reading history information for each block of the content is,
It contains information on the user's residence time in the block,
The step of generating the reading performance information for each block is,
Comprising the step of generating the block-specific reading performance information including the block-specific residence time information generated by collecting the user's residence time information for blocks included in the block-by-block log data,
How to determine where to insert an ad. According to claim 15,
The reading performance information for each block is,
Contains information about the number of user views for each of the plurality of blocks,
The step of determining the insertion position of the advertisement to be displayed in the content is,
Including determining a location adjacent to the block with the highest number of views by the user as an insertion location for an advertisement to be displayed in the content,
How to determine where to insert an ad. According to claim 15,
The step of determining the insertion position of the advertisement to be displayed in the content is,
Including determining a location adjacent to the block where the user spends the most time as an insertion location for an advertisement to be displayed in the content,
How to determine where to insert an ad. In a method performed by a computing device,
Obtaining content composed of a plurality of blocks;
Receiving log data for each block including reading history information for each block of the content from user terminals that have received data of the content;
Collecting log data for each block received from the user terminals to generate reading performance information for each block for the content; and
Including the step of classifying the content into categories using the reading performance information for each block,
The reading history information for each block of the content is,
It contains information on the user's residence time in the block,
The step of generating the reading performance information for each block is,
Comprising the step of generating the block-specific reading performance information including the block-specific residence time information generated by collecting the user's residence time information for blocks included in the block-by-block log data,
How to classify content. According to clause 18,
The reading performance information for each block is,
Contains information on whether the user has completed reading each of the plurality of blocks,
The step of classifying the categories of the content is,
Content for which the user has completed reading all of the plurality of blocks constituting the content is classified as first content, and content for which the user has completed reading only for some blocks located at the top among the plurality of blocks constituting the content is classified as first content. Classifying content as 2 content, and classifying content for which the user has completed reading only for a specific block among the plurality of blocks constituting the content as third content,
How to classify content. According to clause 19,
The specific block is,
A block corresponding to at least one of the text portion, image portion, and video portion of the content,
How to classify content. In a method performed by a computing device,
Obtaining content composed of a plurality of blocks;
Receiving log data for each block including reading history information for each block of the content from user terminals that have received data of the content;
Collecting log data for each block received from the user terminals to generate reading performance information for each block for the content; and
Including transmitting the reading performance information for each block together with the data of the content to the user terminal that requested the content,
The plurality of blocks are arranged in the form of a table consisting of a plurality of rows and columns,
The step of generating the reading performance information for each block is,
Comprising the step of generating reading performance information for each block corresponding to the first row by reflecting all block-wise reading performance information for each of the plurality of blocks arranged in the first row.
How to provide reading information about content.

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