CN112800251A - Multimedia resource delivery method and device, electronic equipment and storage medium - Google Patents

Multimedia resource delivery method and device, electronic equipment and storage medium Download PDF

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CN112800251A
CN112800251A CN202110387416.3A CN202110387416A CN112800251A CN 112800251 A CN112800251 A CN 112800251A CN 202110387416 A CN202110387416 A CN 202110387416A CN 112800251 A CN112800251 A CN 112800251A
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multimedia resource
multimedia
exposure
resource set
target
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CN112800251B (en
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马玥成
张鑫杨
陈周
黄书锴
崔磊
苏泽
田亚敏
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43—Querying
    • G06F16/435—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/48—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Multimedia (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Library & Information Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The disclosure relates to a multimedia resource delivery method, a multimedia resource delivery device, an electronic device and a storage medium. The method comprises the following steps: acquiring a first multimedia resource set corresponding to a target subject label and exposure increment and/or publisher information corresponding to a first multimedia resource in the first multimedia resource set; screening out a second multimedia resource set from the first multimedia resource set based on the exposure increment and/or the publisher information; acquiring service index information of a second multimedia resource in a second multimedia resource set; screening a target multimedia resource set from the second multimedia resource set according to the service index information; and delivering the target multimedia resource set in the resource position corresponding to the target subject label. According to the technical scheme, the target multimedia resource set for putting can be automatically mined, the problem of high labor cost caused by trial putting tests is avoided, and the multimedia resources for putting can be quickly and accurately provided for various vertical operations.

Description

Multimedia resource delivery method and device, electronic equipment and storage medium
Technical Field
The present disclosure relates to the field of computer application technologies, and in particular, to a multimedia resource delivery method and apparatus, an electronic device, and a storage medium.
Background
At present, multimedia resources are more and more widely applied, for example, short video applications, each short video platform generally sets two modes to display short videos to users in order to improve the attention of the short videos published in the platform, one mode is to display the short videos matched with user images to the users in a recommended manner, and the other mode is to display the short videos to the users in a release manner in resource positions of the short video platforms. In the related technology, for short videos released in a resource location, generally, a trial release test needs to be performed on the released short videos at least once, a budget needs to be put into the trial release test to purchase an exposure amount, and the pollen rising cost data of each short video is determined according to the number of fans and the consumption value of the budget acquired through the trial release test, so that short videos with low pollen rising cost are formally released in the resource location. This kind of mode of test of putting in trial can lead to the manual operation cost higher when involving more platform version and page to select the precision that is used for the short video of putting in not high, influence user's watching experience.
Disclosure of Invention
The present disclosure provides a multimedia resource delivery method, an apparatus, an electronic device, and a storage medium, so as to at least solve the problem of how to improve the efficiency and accuracy of multimedia resource delivery in the related art. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, a multimedia resource delivery method is provided, including:
acquiring a first multimedia resource set corresponding to a target subject label and exposure increment and/or publisher information corresponding to a first multimedia resource in the first multimedia resource set;
screening out a second multimedia resource set from the first multimedia resource set based on the exposure increment and/or the publisher information;
acquiring service index information of a second multimedia resource in the second multimedia resource set, wherein the service index information represents the incidence relation between the exposure corresponding to the multimedia resource and the corresponding service increment;
screening a target multimedia resource set from the second multimedia resource set according to the service index information;
and releasing the target multimedia resource set in the resource position corresponding to the target subject label.
In a possible implementation manner, the step of obtaining the service index information of the second multimedia resource in the second multimedia resource set includes:
determining an associated object corresponding to the second multimedia resource, wherein the associated object corresponding to the second multimedia resource is an object having an interactive behavior with the second multimedia resource;
determining the service increment corresponding to the second multimedia resource according to the number of the associated objects;
acquiring the exposure corresponding to the second multimedia resource;
and acquiring the service index information of the second multimedia resource according to the service increment corresponding to the second multimedia resource and the exposure corresponding to the second multimedia resource.
In a possible implementation manner, the step of obtaining the first multimedia resource set corresponding to the target topic tag includes:
acquiring a total amount of multimedia resources under the target subject label;
and screening out the multimedia resources in the nearest first preset time period before the current time from the full amount of multimedia resources as a first multimedia resource set corresponding to the target theme label.
In a possible implementation manner, the step of obtaining the exposure increment and/or the publisher information corresponding to the first multimedia resource in the first multimedia resource set includes:
acquiring the exposure increment of the first multimedia resource in a nearest second preset time period before the current moment, and taking the exposure increment as the exposure increment corresponding to the first multimedia resource; and/or
Acquiring a publisher corresponding to the first multimedia resource;
and acquiring the multimedia resource distribution quantity information of the distributor in the second preset time period as distributor information corresponding to the first multimedia resource.
In a possible implementation manner, the step of obtaining the exposure increase amount of the first multimedia resource in a second preset time period that is the latest before the current time includes:
acquiring a recommended exposure increment and a release exposure increment of the first multimedia resource in the second preset time period;
and acquiring the exposure increment of the first multimedia resource in the second preset time period according to the recommended exposure increment and the put exposure increment.
In a possible implementation manner, the step of filtering out the second multimedia resource set from the first multimedia resource set based on the exposure increase amount and/or the publisher information includes any one or more of the following steps:
taking the multimedia resource with the exposure increment larger than a preset exposure threshold value in the first multimedia resource set as the second multimedia resource set;
and taking the multimedia resources of which the publisher information meets the preset conditions in the first multimedia resource set as the second multimedia resource set.
In a possible implementation manner, the step of delivering the target multimedia resource set in the resource slot corresponding to the target topic tag includes:
acquiring portrait information of a target user;
screening a plurality of delivered multimedia resources matched with the portrait information from the target multimedia resource set;
determining the releasing sequence of the released multimedia resources according to the service index information of the released multimedia resources;
and releasing the plurality of released multimedia resources to the target user in the resource allocation based on the releasing sequence.
According to a second aspect of the embodiments of the present disclosure, there is provided a multimedia resource delivering apparatus, including:
the system comprises a first acquisition module, a second acquisition module and a third acquisition module, wherein the first acquisition module is configured to execute acquisition of a first multimedia resource set corresponding to a target subject label and exposure increment and/or publisher information corresponding to a first multimedia resource in the first multimedia resource set;
a first filtering module configured to perform filtering out a second set of multimedia resources from the first set of multimedia resources based on the exposure growth amount and/or the publisher information;
a second obtaining module configured to perform obtaining service index information of a second multimedia resource in the second multimedia resource set, the service index information representing an association relationship between an exposure amount corresponding to the multimedia resource and a corresponding service increase amount;
the second screening module is configured to screen a target multimedia resource set from the second multimedia resource set according to the service index information;
and the releasing module is configured to release the target multimedia resource set in the resource position corresponding to the target theme label.
In one possible implementation manner, the second obtaining module includes:
the associated object determining unit is configured to perform determination of an associated object corresponding to the second multimedia resource, where the associated object corresponding to the second multimedia resource is an object having an interactive behavior with the second multimedia resource;
a service increment determining unit configured to determine a service increment corresponding to the second multimedia resource according to the number of the associated objects;
an exposure acquiring unit configured to perform acquiring an exposure corresponding to the second multimedia resource;
and the service index information acquisition unit is configured to acquire the service index information of the second multimedia resource according to the service increment corresponding to the second multimedia resource and the exposure corresponding to the second multimedia resource.
In one possible implementation manner, the first obtaining module includes:
a full multimedia resource obtaining unit configured to perform obtaining of a full multimedia resource under the target subject label;
and the multimedia resource screening unit is configured to screen out the multimedia resources in the latest first preset time period before the current time from the full amount of multimedia resources as the first multimedia resources corresponding to the target theme label.
In one possible implementation manner, the first obtaining module includes:
an exposure increase amount obtaining unit configured to perform obtaining an exposure increase amount of the first multimedia resource in a second preset time period nearest to the current time as an exposure increase amount corresponding to the first multimedia resource; and/or
The publisher acquisition unit is configured to execute acquisition of a publisher corresponding to the first multimedia resource;
and the publisher information acquisition unit is configured to acquire the multimedia resource publishing number information of the publisher in the second preset time period as the publisher information corresponding to the first multimedia resource.
In one possible implementation, the exposure increase amount acquisition unit includes:
a recommended exposure increase and delivery exposure increase obtaining subunit configured to perform obtaining of the recommended exposure increase and the delivery exposure increase of the first multimedia resource within the second preset time period;
and the exposure increase quantity obtaining subunit is configured to obtain the exposure increase quantity of the first multimedia resource in the second preset time period according to the recommended exposure increase quantity and the release exposure increase quantity.
In one possible implementation manner, the first filtering module includes:
a first screening unit configured to perform, as the second multimedia resource set, a multimedia resource whose exposure increase amount in the first multimedia resource set is greater than a preset exposure threshold; and/or the presence of a gas in the gas,
and the second screening unit is configured to execute the multimedia resources of which the publisher information meets the preset condition in the first multimedia resource set as the second multimedia resource set.
In one possible implementation, the delivery module includes:
a portrait information acquisition unit configured to perform acquisition of portrait information of a target user;
a delivered multimedia resource screening unit configured to perform screening of a plurality of delivered multimedia resources matching the representation information from the target multimedia resource set;
the releasing sequence determining unit is configured to determine releasing sequences of the plurality of released multimedia resources according to the service index information of the plurality of released multimedia resources;
a delivery unit configured to perform delivery of the plurality of delivered multimedia assets to the target user in the asset location based on the delivery order.
According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any of the first aspects above.
According to a fourth aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the method of any one of the first aspect of the embodiments of the present disclosure.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising computer instructions which, when executed by a processor, cause a computer to perform the method of any one of the first aspects of the embodiments of the present disclosure.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
by means of multiple dimensions of exposure increment, publisher information and service index information of multimedia resources, a target multimedia resource set for delivery is automatically mined, the problem of high labor cost caused by trial delivery test is avoided, and the method is suitable for delivery scenes with more platform versions/pages; meanwhile, the method for automatically mining the target multimedia resource set can improve the screening efficiency of the target multimedia resource set, so that the target multimedia resource set for delivery can be quickly provided for various vertical operations; in addition, the target multimedia resource set is mined from multiple dimensions, so that the screening precision of the target multimedia resource set can be improved, the delivery effect can be ensured, and the user watching experience can be improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
FIG. 1 is a schematic diagram illustrating an application environment in accordance with an exemplary embodiment.
Fig. 2 is a flowchart illustrating a multimedia resource delivery method according to an exemplary embodiment.
Fig. 3 is a flowchart illustrating a method for obtaining service indicator information of a second multimedia resource in a second set of multimedia resources according to an exemplary embodiment.
Fig. 4 is a flowchart illustrating a method for delivering a target multimedia resource set in a resource slot corresponding to a target topic tag, according to an example embodiment.
Fig. 5 is a flowchart illustrating a method for obtaining a first set of multimedia resources corresponding to a target hashtag, according to an exemplary embodiment.
Fig. 6 is a flowchart illustrating a method for obtaining exposure growth and/or publisher information corresponding to a first multimedia asset, according to an example embodiment.
Fig. 7 is a block diagram illustrating a multimedia resource delivery apparatus according to an exemplary embodiment.
Fig. 8 is a block diagram illustrating an electronic device for determining placement of resources in accordance with an exemplary embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment according to an exemplary embodiment, which may include a server 01 and a terminal 02, as shown in fig. 1.
In an alternative embodiment, the server 01 may be used to implement the multimedia resource delivery method. Specifically, the server 01 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), a big data and artificial intelligence platform, and the like.
In an alternative embodiment, the terminal 02 may be used to provide an uploading function of the user-oriented multimedia resource and receive and present the target multimedia resource set, for example, the user may upload the produced short video to the server 01 through the terminal 02. Specifically, the terminal 02 may include, but is not limited to, a smart phone, a desktop computer, a tablet computer, a notebook computer, a smart speaker, a digital assistant, an Augmented Reality (AR)/Virtual Reality (VR) device, a smart wearable device, and other types of electronic devices. Optionally, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like. In addition, it should be noted that fig. 1 illustrates only one application environment of the image processing method provided by the present disclosure.
In the embodiment of the present specification, the server 01 and the terminal 02 may be directly or indirectly connected by a wired or wireless communication method, and the present application is not limited herein.
Fig. 2 is a flowchart illustrating a multimedia resource delivery method according to an exemplary embodiment. As shown in fig. 2, the following steps may be included.
In step S201, a first multimedia resource set corresponding to a target topic tag and an exposure increment and/or publisher information corresponding to a first multimedia resource in the first multimedia resource set are obtained.
In practical applications, the multimedia resource may include short video, which is not limited in this disclosure. A user of a short video platform (multimedia resource platform) may upload a produced short video to the short video platform to publish the produced short video, and accordingly, the short video platform may store the short video uploaded by the user in a resource pool. When a user browses a short video on the short video platform, the short video platform can recommend the short video based on portrait information of the user; or the short video platform can screen a part of short videos from the resource pool and put the part of short videos to improve the exposure of the part of short videos.
The recommended short videos and the released short videos can be displayed on a display page of the short video platform, and the releasing mode, the recommending mode and the displaying mode of the short videos are not limited in the disclosure. The position of the delivered short video on the display page can be called a resource position, and the position of the recommended short video on the display page can be called a recommendation position. That is, the short video platform presents the short video to the user in two modes, one is a recommendation mode based on the user portrait, and the other is an active delivery mode of the short video platform. The present disclosure is directed to a method for how to perform multimedia resource delivery in an active delivery mode of a multimedia resource platform, that is, how to determine a corresponding delivery resource (target multimedia resource set) for a resource slot. It should be noted that, for a short video platform, the method may be applied to each application version corresponding to the short video platform and each presentation page in each application version.
In the embodiments of the present specification, the target theme tag may be one of theme tags. The theme tags may characterize categories of multimedia assets (tags of authors of multimedia assets), which may include, for example, gourmet, makeup, games, and the like. In practical application, the multimedia resource platform generally sets a vertical operation to manage the operation of the multimedia resources under a theme label. Based on this, a determination to place a resource can be made for one thematic label.
In this embodiment of the present description, a first multimedia resource set corresponding to a target topic tag may be obtained from a resource pool, for example, a multimedia resource with a higher user attention under the target topic tag may be obtained from the resource pool as the first multimedia resource set corresponding to the target topic tag, so that an exposure of a filtered multimedia resource to be delivered may be ensured.
Furthermore, the first multimedia resource set can be screened from the exposure capability of each first multimedia resource in the first multimedia resource set and/or the activity degree of a publisher (author) corresponding to the first multimedia resource. Based on this, the exposure growth amount and/or the publisher information corresponding to the first multimedia asset may be obtained. The exposure increase amount herein may refer to an exposure increase value within a preset duration, and the publisher information may refer to active information of the publisher within the preset duration, for example, the number of multimedia resources published by the publisher within the preset duration, the number of fan increases of the publisher within the preset duration, and the like. The preset time length may include a time length from the multimedia resource release time point to the current time, or may be a time length from the preset time point to the current time, and the preset time point may be any time point from the release time point to the current time, which is not limited in this disclosure.
In an example, taking a short video a as an example, the number of users watching the short video a within a preset time period may be obtained as an exposure increase amount corresponding to the short video a; and the short video amount issued by the author of the short video A within a preset time length can be acquired as the issuer information corresponding to the short video A.
In step S203, a second set of multimedia assets is filtered out from the first set of multimedia assets based on the exposure increment and/or the publisher information.
In an embodiment of the present specification, the second set of multimedia resources may be filtered out from the first set of multimedia resources based on the exposure growth amount and/or the publisher information. I.e., a second set of multimedia assets with delivery value can be mined from both the works and authors dimensions. In a possible implementation manner, a multimedia resource with an exposure increment larger than a preset exposure threshold value can be screened from the first multimedia resource set as a second multimedia resource set; and/or screening the publisher information from the first multimedia resource set to represent the multimedia resources with higher publisher activity degree as a second multimedia resource set, as an example, the higher publisher activity degree may mean that the number of fan increases of the publisher within a preset time period is greater than a fan increase threshold.
In step S205, service index information of a second multimedia resource in the second multimedia resource set is obtained.
In this embodiment, the service index information may represent an association relationship between an exposure amount corresponding to the multimedia resource and a corresponding service increase amount. The service growth amount may refer to the number of fans corresponding to the second multimedia resource, and the number of fans corresponding to the second multimedia resource may refer to the number of fans that become authors of the second multimedia resource by viewing the second multimedia resource. For example, the number of fans of the author T is 500 in the multimedia resource a and the author T of the multimedia resource a, and the multimedia resource platform records that 30 fans in the 500 fans are fans of the author T by watching the multimedia resource a, that is, the source of the 30 fans is the multimedia resource a, so that the number of fans corresponding to the multimedia resource a can be determined to be 30, that is, the service increment corresponding to the multimedia resource a is 30. As an example, the correlation between the exposure amount and the traffic growth amount may include a calculation result of the traffic growth amount and the exposure amount, for example, a quotient of the traffic growth amount and the exposure amount (traffic growth amount/exposure amount, or exposure amount/traffic growth amount), which is not limited by the present disclosure.
In step S207, a target multimedia resource set is screened from the second multimedia resource set according to the service index information.
In this embodiment, a target multimedia resource set may be screened from the second multimedia resource set according to the service index information. For example, the second multimedia resource may be sorted according to the service indicator information, and the sorting information of the second multimedia resource may be obtained. Therefore, a preset number of multimedia resources can be screened from the second multimedia resource set as a target multimedia resource set based on the sorting information, and the delivery value of the screened target multimedia resource set can be ensured.
In step S209, the target multimedia resource set is released in the resource slot corresponding to the target topic tag.
In practical application, the theme tag may have a corresponding resource position, and a target multimedia resource set under one theme tag may be delivered in the corresponding resource position. Based on this, the screened target multimedia resource set can be used as a release resource of a resource position corresponding to the target subject label in the multimedia resource platform, so that the target multimedia resource set can be released in the resource position.
By means of multiple dimensions of exposure increment, publisher information and service index information of multimedia resources, a target multimedia resource set for delivery is automatically mined, the problem of high labor cost caused by trial delivery test is avoided, and the method is suitable for delivery scenes with more platform versions/pages; meanwhile, the method for automatically mining the target multimedia resource set can improve the screening efficiency of the target multimedia resource set, so that the target multimedia resource set for delivery can be quickly provided for various vertical operations; in addition, the target multimedia resource set is mined from multiple dimensions, so that the screening precision of the target multimedia resource set can be improved, the delivery effect can be ensured, and the user watching experience can be improved.
Fig. 3 is a flowchart illustrating a method for obtaining service indicator information of a second multimedia resource in a second set of multimedia resources according to an exemplary embodiment. As shown in fig. 3, in a possible implementation manner, the step S205 may include the following steps:
in step S301, an associated object corresponding to the second multimedia resource is determined.
In this embodiment of the present specification, the associated object corresponding to the second multimedia resource may refer to an object having an interactive behavior with the second multimedia resource. The interactive behavior may include praise of the second multimedia asset, reward of the second multimedia asset, an author paying attention to the second multimedia asset, and the like, which is not limited by the disclosure.
In one example, in the case that the interactive behavior is an author paying attention to the second multimedia resource, the associated object may refer to a fan corresponding to the second multimedia resource. In practical applications, the multimedia resource platform records which multimedia resource each fan of the publisher comes from, for example, for the publisher T and one multimedia resource a of the publisher T, the multimedia resource platform records that 300 fans of the publisher T come from the multimedia resource a, that is, 300 fans of the publisher T pay attention to the publisher T when viewing the multimedia resource a and become fans. Therefore, the fan corresponding to the multimedia resource A can be determined to be the 300 fans, that is, the associated object corresponding to the multimedia resource A can be determined to be the 300 fans.
In step S303, determining a service increment corresponding to the second multimedia resource according to the number of the associated objects;
in step S305, an exposure corresponding to a second multimedia resource is obtained;
in step S307, service index information of the second multimedia resource is obtained according to the service increment corresponding to the second multimedia resource and the exposure corresponding to the second multimedia resource.
In practical applications, the service index information may refer to the pollen-rising potential information, and in one example, the cost per increase of one associated object may be used to represent the pollen-rising potential (service potential), for example, the average consumed exposure per increase of one associated object may be used as the cost per increase of one associated object. That is to say, under the condition that the number of the associated objects is fixed, the higher the corresponding exposure is, the more the exposure consumed by each associated object is increased, that is, the higher the cost of each associated object is increased, the lower the powder expansion potential is considered; conversely, the lower the corresponding exposure, the lower the average consumed exposure per increment of an associated object, i.e., the lower the cost per increment of an associated object, the higher the flour-raising potential can be considered.
In another example, the associated object conversion rate for each exposure can be used to characterize the flouring potential. Under the condition that the corresponding exposure is constant, the more the related objects are, the higher the conversion rate of the exposure into the related objects is, and the higher the powder expansion potential is.
The above is merely an example, and the present disclosure does not limit the service index information, as long as more associated objects can be obtained by less exposure amount to represent the powder expansion potential in the subsequent delivery.
Based on the above, the number of the associated objects may be used as the service increase amount corresponding to the second multimedia resource, and the exposure amount corresponding to the second multimedia resource may be acquired, for example, the number of users who are watched from the release of the second multimedia resource to the current time may be acquired, and the number of users may be used as the exposure amount corresponding to the second multimedia resource. So that the result of dividing the exposure amount by the number of associated objects may be taken as the traffic index information, or the result of dividing the result of the number of associated objects by the exposure amount may be taken as the traffic index information.
The business index information is obtained through the number and the exposure of the associated objects, and the business potential of the multimedia resources can be effectively represented, so that the screening precision of the target multimedia resource set can be improved, and the delivery effect is ensured.
Fig. 4 is a flowchart illustrating a method for delivering a target multimedia resource set in a resource slot corresponding to a target topic tag, according to an example embodiment. As shown in fig. 4, in a possible implementation manner, the step S209 may include the following steps:
in step S401, portrait information of a target user is acquired;
in step S403, a plurality of delivered multimedia resources matching the portrait information are screened from the target multimedia resource set;
in step S405, determining an issuing order of a plurality of issued multimedia resources according to the service index information of the plurality of issued multimedia resources;
in step S407, a plurality of delivered multimedia resources are delivered to the target user in the resource slots based on the delivery order.
In practical application, although the release mode is an active mode in which the multimedia resource platform displays the multimedia resources, the release is still oriented to the user, and based on this, in order to match the released multimedia resources with the preferences of the user to ensure the user experience, the released target multimedia resource set may be filtered in combination with the recommendation mode. For example, portrait information of a target user may be obtained, and a plurality of launched multimedia resources matching the portrait information may be screened from the target multimedia resource set, so that the screened plurality of launched multimedia resources may match the preference of the user.
Further, in order to ensure that the multimedia resources with better service index information can be preferentially released, the releasing order of a plurality of released multimedia resources can be determined according to the service index information of a plurality of released multimedia resources; thereby, a plurality of delivered multimedia resources can be delivered to the target user in the resource slot based on the delivery sequence.
When the target user-oriented releasing is carried out, the portrait information of the target user and the releasing sequence of the plurality of released multimedia resources can be combined, so that the plurality of released multimedia resources released to the target user can be the multimedia resources which are preferred by the target user and are released corresponding to the better service index information, the released multimedia resources corresponding to the better service index information can be released preferentially, and the service growth of the released multimedia resources is further improved.
Fig. 5 is a flowchart illustrating a method for obtaining a first set of multimedia resources corresponding to a target hashtag, according to an exemplary embodiment. As shown in fig. 5, in one possible implementation, the following steps may be included:
in step S501, a full amount of multimedia resources under the target subject label is acquired;
in step S503, multimedia resources within a first preset time period closest to the current time are screened from the full amount of multimedia resources, and the multimedia resources are used as a first multimedia resource set corresponding to the target topic label.
In practical application, considering the timeliness of multimedia resources (works), that is, the works gradually lose value along with the time lapse after being released, multimedia resources in the latest time period can be selected for delivery, so as to ensure the timeliness of delivering the multimedia resources. Based on the method, the whole multimedia resources under the target theme label can be obtained, the multimedia resources in the nearest first preset time period before the current time are screened out from the whole multimedia resources, and the multimedia resources in the first preset time period can be used as the first multimedia resources corresponding to the target theme label, so that the timeliness of the first multimedia resources is guaranteed. In one example, the first preset period may be 30 days before the current time, which is not limited by the present disclosure.
The first multimedia resource set is screened by setting the first preset time period, so that the timeliness of the screened first multimedia resource set can be guaranteed, and the screened first multimedia resource set is guaranteed to have a delivery value.
Fig. 6 is a flowchart illustrating a method for obtaining exposure growth and/or publisher information corresponding to a first multimedia asset, according to an example embodiment. As shown in fig. 6, in a possible implementation manner, the above S201 may include the following steps:
in step S601, an exposure increment of the first multimedia resource in a second preset time period that is closest before the current time is obtained as an exposure increment corresponding to the first multimedia resource;
in this embodiment of the present specification, it is considered that a multimedia resource for delivery needs to have a certain exposure potential in the near future to ensure a delivery effect, and an exposure increase amount of a first multimedia resource in a second preset time period that is the nearest before a current time may be obtained. Wherein the second preset time period may be within the first preset time period. For example, the first preset period may be 30 days before the current time, and the second preset period may be 7 days before the current time.
In one example, the step S601 may include the steps of:
acquiring a recommended exposure increment and a release exposure increment of the first multimedia resource in a second preset time period;
and acquiring the exposure increment of the first multimedia resource in a second preset time period according to the recommended exposure increment and the put exposure increment.
In this embodiment of the present description, in order to determine a multimedia resource for delivery without performing trial delivery of the multimedia resource, a natural exposure of the multimedia resource in a multimedia platform is selected as an exposure increase amount of the multimedia resource. Considering that a multimedia resource can be displayed in multiple display modes in a multimedia platform to obtain natural exposure, the sum of the natural exposure in the multiple display modes can be obtained as the exposure increment of the multimedia resource. In one example, in a case that the presentation mode includes a recommended mode and a release mode, a recommended exposure increase amount of the first multimedia resource within a second preset time period and a release exposure increase amount may be obtained. And further, the exposure increment of the first multimedia resource in a second preset time period can be obtained according to the recommended exposure increment and the put exposure increment. For example, the sum of the recommended exposure increase and the exposure dose for delivering the exposure increase may be used as the exposure increase of the first multimedia asset in the second preset period.
The recommended exposure increase amount may refer to an exposure increase value obtained by the multimedia resource through the recommended mode, and the released exposure increase amount may refer to an exposure increase value obtained by the multimedia resource through the released mode.
The method comprises the following steps of obtaining the natural exposure increment of the multimedia resource on a multimedia resource platform: recommending the exposure increment and the release exposure increment to obtain the exposure increment of the first multimedia resource in a second preset time period, and obtaining the real-time exposure condition of the multimedia resource without trying to release the multimedia resource, thereby reducing the resource consumption and ensuring the accuracy of the target multimedia resource set.
Optionally, the obtaining of the publisher information corresponding to the first multimedia resource in step S201 may include the following steps:
in step S603, a publisher corresponding to the first multimedia resource is obtained;
in step S605, the information of the number of issued multimedia resources of the issuer in the second preset time period is obtained as the issuer information corresponding to the first multimedia resource.
In the embodiment of the specification, the liveness of the multimedia resource corresponding to the publisher is generally a more important factor influencing the popularity of the multimedia resource, and based on the more important factor, the multimedia resource can be screened from the dimension of the liveness of the publisher to ensure the delivery effect. And considering the timeliness of the multimedia resources, one may choose to screen the multimedia resources based on the publisher's recent activity.
Based on the above, the publisher corresponding to the first multimedia resource may be obtained, and the multimedia resource distribution quantity information of the publisher in the second preset time period closest to the current time may be obtained, so that the multimedia resource distribution quantity information in the second preset time period may be used as the publisher information corresponding to the first multimedia resource.
By setting the second preset time period for acquiring the exposure increment and the publisher information, the timeliness of the exposure increment and the publisher information can be guaranteed, so that the subsequently screened target multimedia resource set has higher timeliness, and the delivery value of the target multimedia resource set can be guaranteed.
In practical applications, the first set of multimedia assets may be further filtered from one dimension or multiple dimensions. The first set of multimedia assets can be further filtered, for example, from dimensions such as exposure of the multimedia assets themselves, publisher liveness corresponding to the multimedia assets, and so on. Based on this, in a possible implementation manner, the step S203 may include any one or more of the following:
taking the multimedia resource with the exposure increment larger than a preset exposure threshold value in the first multimedia resource set as a second multimedia resource set; or,
and taking the multimedia resources of which the publisher information meets the preset conditions in the first multimedia resource set as a second multimedia resource set.
In this embodiment of the present specification, a multimedia resource whose exposure growth amount in a first multimedia resource set is greater than a preset exposure threshold may be taken as a second multimedia resource set; or, the multimedia resource whose publisher information satisfies the preset condition in the first multimedia resource set can be used as a second multimedia resource set; or, a third multimedia resource set with the exposure increment larger than a preset exposure threshold value can be screened from the first multimedia resource set; and the multimedia resources with publisher information meeting preset conditions can be screened out from the third multimedia resource set as a second multimedia resource set. The preset condition may refer to a release quantity threshold, and the preset condition and the preset exposure threshold are not limited in the present disclosure.
By screening the multimedia resources for delivery from two dimensions of the multimedia resource works and/or the multimedia resource publishers, the delivery value of the screened multimedia resources can be ensured, i.e., the screening accuracy of the target multimedia resource set can be improved.
Fig. 7 is a block diagram illustrating a multimedia resource delivery apparatus according to an exemplary embodiment. Referring to fig. 7, the apparatus may include:
a first obtaining module 701, configured to perform obtaining of a first multimedia resource set corresponding to a target subject label and exposure increment and/or publisher information corresponding to a first multimedia resource in the first multimedia resource set;
a first filtering module 703 configured to perform filtering out a second set of multimedia resources from the first set of multimedia resources based on exposure growth and/or publisher information;
a second obtaining module 705 configured to perform obtaining service index information of a second multimedia resource in the second multimedia resource set, where the service index information represents an association relationship between an exposure amount corresponding to the multimedia resource and a corresponding service increase amount;
a second screening module 707 configured to perform screening of a target multimedia resource set from the second multimedia resource set according to the service index information;
and an issuing module 709 configured to execute issuing the target multimedia resource set in the resource slot corresponding to the target topic tag.
Target multimedia resources for delivery are automatically mined through multiple dimensions of exposure increment, publisher information and service index information of the multimedia resources, the problem of high labor cost caused by trial delivery tests is avoided, and the method is suitable for delivery scenes with more platform versions/pages; meanwhile, the method for automatically mining the target multimedia resources can improve the screening efficiency of the target multimedia resources, so that the target multimedia resources for delivery can be quickly provided for various vertical operations; in addition, the target multimedia resources are mined from multiple dimensions, so that the screening precision of the target multimedia resources can be improved, the delivery effect can be ensured, and the user watching experience can be improved.
In one possible implementation manner, the second obtaining module 705 may include:
the associated object determining unit is configured to determine an associated object corresponding to the second multimedia resource, wherein the associated object corresponding to the second multimedia resource is an object having an interactive behavior with the second multimedia resource;
a service increment amount determination unit configured to determine a service increment amount corresponding to the second multimedia resource according to the number of the associated objects;
an exposure amount acquiring unit configured to perform acquisition of an exposure amount corresponding to the second multimedia resource;
and the service index information acquisition unit is configured to acquire the service index information of the second multimedia resource according to the service increment corresponding to the second multimedia resource and the exposure corresponding to the second multimedia resource.
In one possible implementation manner, the first obtaining module 701 may include:
the system comprises a full multimedia resource acquisition unit, a full multimedia resource acquisition unit and a full multimedia resource acquisition unit, wherein the full multimedia resource acquisition unit is configured to acquire full multimedia resources under a target subject label;
and the multimedia resource screening unit is configured to screen out the multimedia resources in the latest first preset time period before the current time from the full amount of multimedia resources as the first multimedia resources corresponding to the target theme label.
In a possible implementation manner, the first obtaining module 701 may further include:
the exposure increment acquiring unit is configured to acquire the exposure increment of the first multimedia resource in a second preset time period which is the latest before the current time as the exposure increment corresponding to the first multimedia resource; and/or
The publisher acquisition unit is configured to acquire a publisher corresponding to the first multimedia resource;
and the publisher information acquisition unit is configured to acquire the multimedia resource publishing number information of the publisher in a second preset time period as the publisher information corresponding to the first multimedia resource.
In one possible implementation, the exposure increase amount acquisition unit may include:
the recommended exposure increase and delivery exposure increase acquiring subunit is configured to execute acquiring the recommended exposure increase and the delivery exposure increase of the first multimedia resource in a second preset time period;
and the exposure increase quantity obtaining subunit is configured to obtain the exposure increase quantity of the first multimedia resource in a second preset time period according to the recommended exposure increase quantity and the exposure increase quantity.
In one possible implementation, the first filtering module 703 may include:
the first screening unit is configured to perform the step of taking the multimedia resources with the exposure increment larger than the preset exposure threshold value in the first multimedia resource set as a second multimedia resource set; and/or the presence of a gas in the gas,
and the second screening unit is configured to execute the multimedia resources of which the publisher information meets the preset condition in the first multimedia resource set as a second multimedia resource set.
In one possible implementation, the releasing module 709 may include:
a portrait information acquisition unit configured to perform acquisition of portrait information of a target user;
a delivered multimedia resource screening unit configured to perform screening of a plurality of delivered multimedia resources matching the portrait information from the target multimedia resource set;
the releasing sequence determining unit is configured to determine releasing sequences of the plurality of released multimedia resources according to the service index information of the plurality of released multimedia resources;
a delivery unit configured to perform delivery of a plurality of delivered multimedia resources to a target user in a resource slot based on a delivery order.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
Fig. 8 is a block diagram of an electronic device for determining placement of resources, which may be a server, according to an exemplary embodiment, and an internal structure thereof may be as shown in fig. 8. The electronic device includes a processor, a memory, and a network interface connected by a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement a method of multimedia asset delivery.
Those skilled in the art will appreciate that the architecture shown in fig. 8 is merely a block diagram of some of the structures associated with the disclosed aspects and does not constitute a limitation on the electronic devices to which the disclosed aspects apply, as a particular electronic device may include more or less components than those shown, or combine certain components, or have a different arrangement of components.
In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the multimedia resource delivery method as in the embodiments of the present disclosure.
In an exemplary embodiment, a computer-readable storage medium is also provided, and when executed by a processor of an electronic device, the instructions in the computer-readable storage medium enable the electronic device to perform a multimedia resource delivery method in the embodiments of the present disclosure. The computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
In an exemplary embodiment, a computer program product containing instructions is also provided, which when run on a computer, causes the computer to perform the multimedia resource delivery method in the embodiments of the present disclosure.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (16)

1. A multimedia resource delivery method is characterized by comprising the following steps:
acquiring a first multimedia resource set corresponding to a target subject label and exposure increment and/or publisher information corresponding to a first multimedia resource in the first multimedia resource set;
screening out a second multimedia resource set from the first multimedia resource set based on the exposure increment and/or the publisher information;
acquiring service index information of a second multimedia resource in the second multimedia resource set, wherein the service index information represents the incidence relation between the exposure corresponding to the multimedia resource and the corresponding service increment;
screening a target multimedia resource set from the second multimedia resource set according to the service index information;
and releasing the target multimedia resource set in the resource position corresponding to the target subject label.
2. The method for delivering multimedia resources according to claim 1, wherein the step of obtaining the service index information of the second multimedia resource in the second multimedia resource set comprises:
determining an associated object corresponding to the second multimedia resource, wherein the associated object corresponding to the second multimedia resource is an object having an interactive behavior with the second multimedia resource;
determining the service increment corresponding to the second multimedia resource according to the number of the associated objects;
acquiring the exposure corresponding to the second multimedia resource;
and acquiring the service index information of the second multimedia resource according to the service increment corresponding to the second multimedia resource and the exposure corresponding to the second multimedia resource.
3. The multimedia resource delivery method according to claim 1, wherein the step of obtaining the first multimedia resource set corresponding to the target topic tag comprises:
acquiring a total amount of multimedia resources under the target subject label;
and screening out the multimedia resources in the nearest first preset time period before the current time from the full amount of multimedia resources as a first multimedia resource set corresponding to the target theme label.
4. The method according to claim 3, wherein the step of obtaining the exposure increment and/or the publisher information corresponding to the first multimedia resource in the first multimedia resource set comprises:
acquiring the exposure increment of the first multimedia resource in a nearest second preset time period before the current moment, and taking the exposure increment as the exposure increment corresponding to the first multimedia resource; and/or
Acquiring a publisher corresponding to the first multimedia resource;
and acquiring the multimedia resource distribution quantity information of the distributor in the second preset time period as distributor information corresponding to the first multimedia resource.
5. The method according to claim 4, wherein the step of obtaining the exposure increase amount of the first multimedia resource in a second preset time period that is the latest before the current time comprises:
acquiring a recommended exposure increment and a release exposure increment of the first multimedia resource in the second preset time period;
and acquiring the exposure increment of the first multimedia resource in the second preset time period according to the recommended exposure increment and the put exposure increment.
6. The method according to any one of claims 1-5, wherein the step of filtering out a second set of multimedia resources from the first set of multimedia resources based on the exposure growth amount and/or the publisher information comprises any one or more of:
taking the multimedia resource with the exposure increment larger than a preset exposure threshold value in the first multimedia resource set as the second multimedia resource set;
and taking the multimedia resources of which the publisher information meets the preset conditions in the first multimedia resource set as the second multimedia resource set.
7. The method for delivering multimedia resource according to claim 1, wherein the step of delivering the target multimedia resource set in the resource slot corresponding to the target topic tag comprises:
acquiring portrait information of a target user;
screening a plurality of delivered multimedia resources matched with the portrait information from the target multimedia resource set;
determining the releasing sequence of the released multimedia resources according to the service index information of the released multimedia resources;
and releasing the plurality of released multimedia resources to the target user in the resource allocation based on the releasing sequence.
8. A multimedia resource delivering device, comprising:
the system comprises a first acquisition module, a second acquisition module and a third acquisition module, wherein the first acquisition module is configured to execute acquisition of a first multimedia resource set corresponding to a target subject label and exposure increment and/or publisher information corresponding to a first multimedia resource in the first multimedia resource set;
a first filtering module configured to perform filtering out a second set of multimedia resources from the first set of multimedia resources based on the exposure growth amount and/or the publisher information;
a second obtaining module configured to perform obtaining service index information of a second multimedia resource in the second multimedia resource set, the service index information representing an association relationship between an exposure amount corresponding to the multimedia resource and a corresponding service increase amount;
the second screening module is configured to screen a target multimedia resource set from the second multimedia resource set according to the service index information;
and the releasing module is configured to release the target multimedia resource set in the resource position corresponding to the target theme label.
9. The multimedia resource delivery apparatus according to claim 8, wherein the second obtaining module comprises:
the associated object determining unit is configured to perform determination of an associated object corresponding to the second multimedia resource, where the associated object corresponding to the second multimedia resource is an object having an interactive behavior with the second multimedia resource;
a service increment determining unit configured to determine a service increment corresponding to the second multimedia resource according to the number of the associated objects;
an exposure acquiring unit configured to perform acquiring an exposure corresponding to the second multimedia resource;
and the service index information acquisition unit is configured to acquire the service index information of the second multimedia resource according to the service increment corresponding to the second multimedia resource and the exposure corresponding to the second multimedia resource.
10. The multimedia resource delivery apparatus according to claim 8, wherein the first obtaining module comprises:
a full multimedia resource obtaining unit configured to perform obtaining of a full multimedia resource under the target subject label;
and the multimedia resource screening unit is configured to screen out the multimedia resources in the latest first preset time period before the current time from the full amount of multimedia resources as the first multimedia resources corresponding to the target theme label.
11. The multimedia resource delivery apparatus according to claim 10, wherein the first obtaining module comprises:
an exposure increase amount obtaining unit configured to perform obtaining an exposure increase amount of the first multimedia resource in a second preset time period nearest to the current time as an exposure increase amount corresponding to the first multimedia resource; and/or
The publisher acquisition unit is configured to execute acquisition of a publisher corresponding to the first multimedia resource;
and the publisher information acquisition unit is configured to acquire the multimedia resource publishing number information of the publisher in the second preset time period as the publisher information corresponding to the first multimedia resource.
12. The multimedia resource delivery apparatus according to claim 11, wherein the exposure increase amount acquiring unit comprises:
a recommended exposure increase and delivery exposure increase obtaining subunit configured to perform obtaining of the recommended exposure increase and the delivery exposure increase of the first multimedia resource within the second preset time period;
and the exposure increase quantity obtaining subunit is configured to obtain the exposure increase quantity of the first multimedia resource in the second preset time period according to the recommended exposure increase quantity and the release exposure increase quantity.
13. The multimedia resource delivery apparatus according to any one of claims 8-12, wherein the first filtering module comprises:
a first screening unit configured to perform, as the second multimedia resource set, a multimedia resource whose exposure increase amount in the first multimedia resource set is greater than a preset exposure threshold; and/or the presence of a gas in the gas,
and the second screening unit is configured to execute the multimedia resources of which the publisher information meets the preset condition in the first multimedia resource set as the second multimedia resource set.
14. The multimedia resource delivery apparatus according to claim 8, wherein the delivery module comprises:
a portrait information acquisition unit configured to perform acquisition of portrait information of a target user;
a delivered multimedia resource screening unit configured to perform screening of a plurality of delivered multimedia resources matching the representation information from the target multimedia resource set;
the releasing sequence determining unit is configured to determine releasing sequences of the plurality of released multimedia resources according to the service index information of the plurality of released multimedia resources;
a delivery unit configured to perform delivery of the plurality of delivered multimedia assets to the target user in the asset location based on the delivery order.
15. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the multimedia resource delivery method according to any one of claims 1 to 7.
16. A computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform a multimedia resource delivery method as recited in any one of claims 1-7.
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