CN113810745B

CN113810745B - Multimedia content delivery method, device, equipment and storage medium

Info

Publication number: CN113810745B
Application number: CN202111012015.6A
Authority: CN
Inventors: 赵雍; 肜胜; 张新星; 丁云平; 张鑫杨; 赵丞兵
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-08-31
Filing date: 2021-08-31
Publication date: 2022-10-04
Anticipated expiration: 2041-08-31
Also published as: CN113810745A

Abstract

The present disclosure relates to a multimedia content delivery method, apparatus, device and storage medium, the method comprising: extracting at least two multimedia content samples from the multimedia content sequence with a preset interval; delivering at least two multimedia content samples according to a first preset exposure; determining a target multimedia content sample from at least two multimedia content samples; the actual consumption cost of the target multimedia content sample is not higher than the preset cost value, and the actual consumption cost of the multimedia content samples sequenced behind the target multimedia content sample is higher than the preset cost value; and constructing a target multimedia content set based on the multimedia contents in the multimedia content sequence before the target multimedia content sample, and releasing the target multimedia content set according to a second preset exposure. The method and the device improve the multimedia content delivery efficiency and improve the effectiveness of controlling the multimedia content delivery under the limit of the preset cost value.

Description

Multimedia content delivery method, device, equipment and storage medium

Technical Field

The present disclosure relates to computer technologies, and in particular, to a multimedia content delivery method, apparatus, device, and storage medium.

Background

In the related art, in the process of creating internet content, a subscription object (such as a fan) plays an important role in continuously active and continuously creating on a platform for an author. At present, when the number of the subscribed objects is increased by the creator, the work for putting according to the preset exposure amount is selected from the works corresponding to the creator in a centralized manner by the staff through experience, then the work meeting the requirement is selected to be put continuously based on the effect of the putting in the round, and the exposure amount adopted when the work is put continuously can be larger than the preset exposure amount. However, the worker selects the works to be delivered by experience depending on his personal subjective judgment, and the manual selection of the works having a large number of works in the face of a collection of works is heavy in workload and high in working cost, so that the efficiency of delivering the works cannot be guaranteed.

Disclosure of Invention

The present disclosure provides a multimedia content delivery method, apparatus, device, and storage medium, so as to at least solve the problem of low efficiency in delivering multimedia content in the related art. The technical scheme of the disclosure is as follows:

according to a first aspect of an embodiment of the present disclosure, a multimedia content delivery method is provided, where the method includes:

extracting at least two multimedia content samples from the multimedia content sequence by adopting a preset interval; the multimedia content sequence is obtained by sequencing multimedia contents to be released according to a descending order of preset indexes, and the preset indexes are negatively related to release consumption cost for the multimedia contents;

delivering the at least two multimedia content samples according to a first preset exposure;

determining a target multimedia content sample from the at least two multimedia content samples; wherein the actual consumption cost of the target multimedia content sample is not higher than a preset cost value, and the actual consumption cost of the multimedia content samples sequenced after the target multimedia content sample is higher than the preset cost value; the actual consumption cost is determined based on the correlation parameter corresponding to the preset index obtained by the putting;

constructing a target multimedia content set based on multimedia contents in the multimedia content sequence before the target multimedia content sample, and releasing the target multimedia content set according to a second preset exposure; wherein the second preset exposure is larger than the first preset exposure.

In an exemplary embodiment, the method further comprises:

acquiring configuration information of a target object for multimedia content delivery, wherein the configuration information comprises a total budget, a delivery period and information indicating an initial multimedia content set;

determining the multimedia content to be released from the initial multimedia content set according to preset release reference information, the total budget and the release period; the preset release reference information describes budget for releasing single multimedia content according to a preset exposure and a preset period.

In an exemplary embodiment, the determining, according to preset delivery reference information, the total budget, and the delivery period, the multimedia content to be delivered from the initial multimedia content set includes:

acquiring a preset correction coefficient and a first threshold value indicating the correlation parameter;

determining a quantity threshold value according to the preset correction coefficient, the preset release reference information, the total budget and the release period;

determining target initial multimedia content indicating that the value of the associated parameter is greater than the first threshold value from the initial multimedia content set;

when the number of the target initial multimedia contents is larger than the number threshold, extracting the target initial multimedia contents indicating that the value of the associated parameter is located at the number threshold to obtain the multimedia contents to be delivered;

and when the number of the target initial multimedia contents is less than or equal to the number threshold, obtaining the multimedia contents to be delivered based on the target initial multimedia contents.

In an exemplary embodiment, the determining the target multimedia content sample from the at least two multimedia content samples includes:

sequentially determining the actual consumption cost corresponding to each multimedia content sample from back to front based on the sequence position of the multimedia content sample in the multimedia content sequence;

when the multimedia content sample with the actual consumption cost smaller than or equal to the preset cost value exists in the determination process, the multimedia content sample with the actual consumption cost smaller than or equal to the preset cost value is used as the target multimedia content sample, and the actual consumption cost of other multimedia content samples is stopped being determined.

In an exemplary embodiment, the method further comprises:

and when no multimedia content sample with the actual consumption cost less than or equal to the preset cost value exists in the at least two multimedia content samples, suspending multimedia content delivery.

In an exemplary embodiment, the method further comprises:

determining a second threshold value according to the value of the preset index indicated by the target multimedia content sample;

determining candidate multimedia content sets, and indicating target candidate multimedia content with the value of the preset index larger than the second threshold value; wherein the set of candidate multimedia content comprises at least one of: a first remaining multimedia content set and a newly added multimedia content set; the first remaining multimedia content set is composed of the multimedia content sets in the initial multimedia content set except the multimedia content to be delivered; the newly added multimedia content set consists of newly released multimedia contents which have an association relationship with the initial multimedia content set after the initial multimedia content set is determined;

and releasing the target candidate multimedia contents according to the second preset exposure.

In an exemplary embodiment, the method further comprises:

determining an actual consumption budget and an actual value indicative of the associated parameter for a completed delivery of multimedia content;

obtaining an expected consumption budget according to the actual value and the preset cost value;

determining a dynamic cost value from an actual available budget, an expected available budget, and the budget cost value when the total budget is greater than the reference budget; wherein the actual available budget is a difference between the total budget and the actual consumed budget, and the expected available budget is a difference between the total budget and the expected consumed budget;

when the total budget is less than or equal to the reference budget, infinity is taken as a dynamic cost value.

In an exemplary embodiment, after the delivering the target multimedia content set at the second preset exposure, the method further includes:

determining a first dynamic cost value corresponding to the current time;

determining the actual consumption cost corresponding to each target multimedia content in the target multimedia content set;

when the actual consumption cost of the target multimedia content is smaller than the first dynamic cost value, continuing to put in the target multimedia content according to the second preset exposure;

and when the actual consumption cost of the target multimedia content is larger than or equal to the first dynamic cost value, the target multimedia content is suspended to be delivered.

In an exemplary embodiment, after suspending delivery of the target multimedia content when the actual consumption cost of the target multimedia content is greater than or equal to the dynamic cost value indicating the current time, the method further comprises:

determining a second dynamic cost value corresponding to the current time;

and when the actual consumption cost of the target multimedia content is smaller than the second dynamic cost value, continuing to put in the target multimedia content according to the second preset exposure.

determining a third dynamic cost value corresponding to the current time;

determining target residual multimedia contents in a second residual multimedia content set, wherein the actual consumption cost is less than or equal to the third dynamic cost value; wherein the second remaining multimedia content set is composed of multimedia content sets of the multimedia contents to be delivered, except the target multimedia content set;

and constructing a target residual multimedia content set based on the multimedia content in the multimedia content sequence before the target residual multimedia content, and delivering the target residual multimedia content set according to the second preset exposure.

According to a second aspect of the embodiments of the present disclosure, there is provided a multimedia content delivery apparatus, the apparatus including:

an extraction unit configured to perform extraction of at least two multimedia content samples from a sequence of multimedia content with a preset interval; the multimedia content sequence is obtained by sequencing multimedia contents to be released according to a descending order of preset indexes, and the preset indexes are negatively related to release consumption cost for the multimedia contents;

a first delivery unit configured to perform delivery of the at least two multimedia content samples at a first preset exposure;

a first determining unit configured to perform determining a target multimedia content sample among the at least two multimedia content samples; wherein the actual consumption cost of the target multimedia content sample is not higher than a preset cost value, and the actual consumption cost of the multimedia content samples sequenced after the target multimedia content sample is higher than the preset cost value; the actual consumption cost is determined based on the correlation parameters corresponding to the preset indexes obtained by the putting;

a second delivery unit configured to perform construction of a target multimedia content set based on multimedia content in the multimedia content sequence located before the target multimedia content sample, and deliver the target multimedia content set at a second preset exposure; wherein the second preset exposure is larger than the first preset exposure.

In an exemplary embodiment, the apparatus further comprises:

an obtaining unit configured to perform obtaining configuration information of a target object for multimedia content delivery, the configuration information including a total budget, a delivery period, and information indicating an initial set of multimedia content;

a second determining unit, configured to determine the multimedia content to be delivered from the initial multimedia content set according to preset delivery reference information, the total budget and the delivery period; the preset release reference information describes budget for releasing single multimedia content according to a preset exposure and a preset period.

In an exemplary embodiment, the second determination unit includes:

a parameter acquisition unit configured to perform acquisition of a preset correction coefficient and a first threshold value indicating the correlation parameter;

a quantity threshold determination unit configured to perform a quantity threshold determination according to the preset correction coefficient, the preset release reference information, the total budget, and the release period;

a target initial multimedia content determination unit configured to perform determining, from the set of initial multimedia content, a target initial multimedia content indicating that a value of the association parameter is greater than the first threshold;

a first obtaining unit, configured to extract, when the number of the target initial multimedia content is greater than the number threshold, a target initial multimedia content indicating that a value of the association parameter is located at the number threshold before, and obtain the multimedia content to be delivered;

a second obtaining unit configured to obtain the multimedia content to be delivered based on the target initial multimedia content when the number of the target initial multimedia content is less than or equal to the number threshold.

In an exemplary embodiment, the first determining unit includes:

the sequential determination unit is configured to determine the actual consumption cost corresponding to each multimedia content sample from back to front in sequence based on the sequence position of the multimedia content sample in the multimedia content sequence;

a target multimedia content sample determination unit configured to perform, when there is a multimedia content sample whose actual cost of consumption is less than or equal to the preset cost value in the determination process, regarding the multimedia content sample whose actual cost of consumption is less than or equal to the preset cost value as the target multimedia content sample, and stop determining actual costs of consumption of other multimedia content samples.

In an exemplary embodiment, the apparatus further comprises:

a first pause delivery unit configured to perform pausing multimedia content delivery when there is no multimedia content sample of the at least two multimedia content samples for which the actual consumption cost is less than or equal to the preset cost value.

In an exemplary embodiment, the apparatus further comprises:

a threshold determination unit configured to perform a determination of a second threshold according to a value of the target multimedia content sample indicating the preset index;

a third determining unit configured to perform determining a set of candidate multimedia contents, indicating target candidate multimedia contents of which the value of the preset index is greater than the second threshold; wherein the set of candidate multimedia content comprises at least one of: a first remaining multimedia content set and a newly added multimedia content set; the first remaining multimedia content set is composed of multimedia content sets in the initial multimedia content set except the multimedia content to be delivered; the newly added multimedia content set is formed by newly released multimedia contents which have an association relationship with the initial multimedia content set after the initial multimedia content set is determined;

a third delivering unit configured to perform delivering the target candidate multimedia contents according to the second preset exposure.

In an exemplary embodiment, the apparatus further comprises:

an actual consumption budget determination unit configured to perform determining, for a multimedia content for which delivery is completed, an actual consumption budget and an actual value indicative of the associated parameter;

an expected consumption budget determining unit configured to perform deriving an expected consumption budget from the actual value and the preset cost value;

a first type of dynamic cost value determination unit configured to perform a dynamic cost value determination from an actual available budget, an expected available budget and the budget cost value when the total budget is greater than the reference budget; wherein the actual available budget is a difference between the total budget and the actual consumed budget, and the expected available budget is a difference between the total budget and the expected consumed budget;

a second type of dynamic cost value determining unit configured to perform infinity as a dynamic cost value when the total budget is less than or equal to the reference budget.

In an exemplary embodiment, the apparatus further comprises:

a first dynamic cost value determining unit configured to perform determining a first dynamic cost value corresponding to a current time;

an actual consumption cost determination unit configured to perform determining an actual consumption cost corresponding to each target multimedia content in the set of target multimedia contents;

a continuous releasing unit configured to continue releasing the target multimedia content according to the second preset exposure amount when the actual consumption cost of the target multimedia content is smaller than the first dynamic cost value;

a second suspension delivery unit configured to perform suspension delivery of the target multimedia content when the actual consumption cost of the target multimedia content is greater than or equal to the first dynamic cost value.

In an exemplary embodiment, after suspending delivery of the target multimedia content when the actual consumption cost of the target multimedia content is greater than or equal to the dynamic cost value indicating the current time, the apparatus further comprises:

a second dynamic cost value determining unit configured to perform determining a second dynamic cost value corresponding to a current time;

a fourth delivering unit configured to continue delivering the target multimedia content according to the second preset exposure amount when the actual consumption cost of the target multimedia content is less than the second dynamic cost value.

In an exemplary embodiment, after the delivering the target multimedia content set at the second preset exposure, the apparatus further includes:

a third dynamic cost value determining unit configured to perform determining a third dynamic cost value corresponding to a current time;

a target remaining multimedia content determining unit configured to perform determining a target remaining multimedia content of which an actual consumption cost is less than or equal to the third dynamic cost value in the second set of remaining multimedia contents; wherein the second remaining multimedia content set is composed of multimedia content sets of the multimedia contents to be delivered, except the target multimedia content set;

a fifth delivering unit configured to execute building a target remaining multimedia content set based on the multimedia contents in the multimedia content sequence before the target remaining multimedia content, and delivering the target remaining multimedia content set according to the second preset exposure.

According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the multimedia content delivery method according to the first aspect.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the multimedia content delivery method according to the first aspect.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising computer programs/instructions, wherein the computer programs/instructions, when executed by a processor, implement the multimedia content delivery method of the first aspect.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

at least two multimedia content samples are extracted from a multimedia content sequence by adopting a preset interval, then the at least two multimedia content samples are released according to a first preset exposure, and then a target multimedia content sample is determined from the at least two multimedia content samples, so that a target multimedia content set is constructed based on multimedia contents in the multimedia content sequence before the target multimedia content sample, and the target multimedia content set is released according to a second preset exposure. The method and the device have the advantages that a set of programmed multimedia content delivery scheme is provided, dependence on manpower in the process is reduced, multimedia content delivery efficiency is improved, and effectiveness of controlling delivery of multimedia content under the limit of the preset cost value is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

Fig. 1 is an architecture diagram illustrating a system applying a multimedia content delivery method according to an exemplary embodiment.

Fig. 2 is a flow chart illustrating a method of multimedia content delivery, according to an example embodiment.

Fig. 3 is a flow diagram illustrating the determination of multimedia content to be delivered in accordance with an exemplary embodiment.

Fig. 4 is a flow chart illustrating the determination of a target multimedia content sample among at least two multimedia content samples according to an exemplary embodiment.

Figure 5 is a flow chart illustrating the determination of dynamic cost values according to an exemplary embodiment.

Fig. 6 is a flowchart illustrating a method of multimedia content delivery, also according to an example embodiment.

Fig. 7 is a flow chart illustrating a method of multimedia content delivery, also according to an exemplary embodiment.

Fig. 8 is a block diagram illustrating a multimedia content delivery apparatus according to an example embodiment.

FIG. 9 is a block diagram illustrating an electronic device in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

Fig. 1 is an architecture diagram illustrating a system applying a multimedia content delivery method according to an exemplary embodiment, and referring to fig. 1, the architecture diagram may include a client 10 and a server 20.

The client 10 may be, but is not limited to, one or more of an entity device such as a smart phone, a tablet computer, a laptop computer, a desktop computer, a smart speaker, a smart wearable device, a digital assistant, an augmented reality device, a virtual reality device, and the like, or an application running in the entity device. A target object (such as a user, a simulator) may send configuration information for multimedia content delivery to the server 20 using the client 10.

The server 20 provides a background service for the client 10, and the server 20 can generate a delivery policy to control delivery of the relevant multimedia content based on the configuration information. For example only, the server 20 may be, but is not limited to, an independent server, a server cluster or a distributed system formed by a plurality of physical servers, and one or more cloud servers that provide basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, and big data and artificial intelligence platforms. The client 10 and the server 20 may be connected directly or indirectly through wired or wireless communication, and the embodiments of the present disclosure are not limited herein.

Fig. 2 and 6-7 are flowcharts illustrating a multimedia content delivery method according to an exemplary embodiment, and as shown in fig. 2, the multimedia content delivery method may be applied to an electronic device, which is exemplified by a client in the above implementation environment schematic diagram, and the method includes the following steps.

In step S201, at least two multimedia content samples are extracted from a multimedia content sequence at preset intervals; the multimedia content sequence is obtained by sequencing the multimedia contents to be released according to the descending order of preset indexes, and the preset indexes are inversely related to the release consumption cost of the multimedia contents.

In an embodiment of the present specification, the server extracts at least two multimedia content samples from the multimedia content sequence at preset intervals. The multimedia content sequence is obtained by sequencing the multimedia contents to be released according to the descending order of the preset indexes. The preset index may be a ratio of the number of the subscription objects added by the author to the number of times of playing the multimedia content, and may regard the number of times of playing the multimedia content as an independent variable and the number of the subscription objects added by the author as a dependent variable. For example, author a is a publisher of multimedia content a, multimedia content a plays B times to bring C subscription objects to author a, and it can be understood that the C subscription objects are caused byAuthor a is subscribed to view the multimedia content a. Then the preset index of the multimedia content A is

The independent variable in the preset index may also be the number of praise of the multimedia content, the number of comments of the multimedia content, the number of shares of the multimedia content, and the like, and the dependent variable in the preset index may also be the popularity of the multimedia content. Generally speaking, the preset index is inversely related to the cost consumed by the delivery of the multimedia content, and the larger the preset index of a certain multimedia content is, the less the cost consumed by delivering the certain multimedia content to obtain more subscription objects for the author is, and the less the cost consumed by delivering the certain multimedia content to obtain more popularity for the multimedia content is. The sequence of multimedia contents here, the more advanced multimedia contents, the less cost is consumed to obtain more subscription objects for the author by delivering them, the less cost is consumed to obtain more hotness for the multimedia contents by delivering them, and the more advanced multimedia contents, the more cost is consumed to obtain more subscription objects for the author by delivering them, the more hotness for the multimedia contents by delivering them, the more cost is consumed. It should be noted that, the preset index may also be adjusted from the time dimension and the service scene dimension in the following process.

Exemplary, multimedia content sequence: multimedia content 2> multimedia content 3> multimedia content 4> multimedia content 1> multimedia content 6> multimedia content 5, the number of multimedia contents in the sequence of multimedia contents is 6, the preset interval needs to be less than or equal to 4 (i.e. the number of multimedia contents in the sequence of multimedia contents is-2), otherwise only 1 sample of multimedia contents can be extracted. Taking the preset interval as 1 as an example, multimedia content 3, multimedia content 1 and multimedia content 5 can be extracted as multimedia content samples; multimedia content 2, multimedia content 4, and multimedia content 5 may also be extracted as multimedia content samples.

Compared with the method for delivering the whole multimedia content sequence according to the first preset exposure, the method for delivering the multimedia content sample to the multimedia content sequence according to the first preset exposure can effectively obtain the delivering effect of the multimedia content at different sequence positions in the multimedia content sequence to verify while saving the budget. The extraction of the multimedia content samples can realize the partition segmentation of the multimedia content sequence, and can help the subsequent partition verification based on the preset cost value so as to improve the efficiency of constructing the target multimedia content set for continuous delivery. The preset interval can ensure that the quantity of the multimedia contents in each partition is uniform as much as possible, so that the efficiency of subsequent partition verification based on the preset cost value and the accuracy of determining the constituent objects of the target multimedia content set are both considered.

In an exemplary embodiment, as shown in fig. 3, the multimedia content to be delivered may be determined by:

in step S301, obtaining configuration information of a target object for multimedia content delivery, where the configuration information includes a total budget, a delivery period, and information indicating an initial multimedia content set;

in step S302, determining the multimedia content to be delivered from the initial multimedia content set according to preset delivery reference information, the total budget and the delivery period; the preset release reference information describes budget for releasing single multimedia content according to a preset exposure and a preset period.

A target object (such as a user, a simulator) may send configuration information for multimedia content delivery to a server with a client, which may include a total budget X, a preset cost value U to add a single subscription object (or a single hot), a delivery period Z, and information indicative of an initial set of multimedia content. The total budget may be viewed as the maximum expenditure, say 1000 dollars, that can be borne for multimedia content delivery. Increasing the preset cost value for a single subscription object (or single heat) can be viewed as the maximum cost, say 10 dollars, that can be tolerated for an increase in a single subscription object (or single heat). The delivery period may indicate a start time and an end time for delivering the multimedia content, such as delivery period of 12 days X month X XXXX.

The initial multimedia content set may be all works that are released by the candidate author on the platform before the start time of the multimedia content delivery, and correspondingly, the information indicating the initial multimedia content set in the configuration information may be candidate author information, so that the initial multimedia content set may be effectively determined based on the candidate author information at the start time of the multimedia content delivery. Since the configuration information is often generated at a time earlier than the start time for the multimedia content delivery, the candidate author may publish new multimedia content on the platform during this time period for the multimedia content delivery. Of course, the initial set of multimedia content may also be published multimedia content for candidate authors whose generation configuration information is determined. In practical applications, the author is a registered account for publishing multimedia content on the platform, and the published multimedia content may be video (including short video, etc.), audio, image, text, etc. The subscription objects are fans and followers of the author. And the candidate author selects a registration account for the target object. If the candidate author has a registration account 1-3, the multimedia content 1 and the multimedia content 2 are published by the registration account 1 on the platform before the starting time of the multimedia content delivery, the multimedia content 3-5 is published by the registration account 2 on the platform before the starting time of the multimedia content delivery, and the multimedia content 6 and the multimedia content 8 are published by the registration account 3 on the platform before the starting time of the multimedia content delivery, the initial multimedia content set is composed of the multimedia content 1-6 and the multimedia content 8. The target object can create a delivery plan (generate configuration information) through an interactive interface provided by the client, wherein the delivery plan comprises delivery of works of which authors, budget limit, expected inflation cost and the like. Where "delivery is made to works of which authors", the user may enter a list of author IDs (identifications) that need to be promoted.

And the server determines the multimedia content to be released from the initial multimedia content set according to preset release reference information, the total budget X and the release period Z. The preset release reference information describes a budget for releasing a single multimedia content according to a preset exposure G and a preset period H, for example, a budget for releasing a single multimedia content according to a release period of 4 hours and 3 ten thousand exposure is Y yuan. By referring to the preset delivery reference information, under the condition that the total budget and the delivery period are clear, the number of the multimedia contents for delivery can be determined, so that the multimedia contents to be delivered are determined from the initial multimedia content set according to the number. The setting of the configuration information improves the convenience of the target object participating in the multimedia content delivery. The configuration information and the preset releasing reference information provide reference basis for determining the multimedia content to be released. Compared with the method for extracting the multimedia content samples from the initial multimedia content in a centralized manner, the method for extracting the multimedia content samples from the multimedia content sequence pointed by the multimedia content to be released has the advantages that the extraction range is reduced, and the extraction efficiency is improved.

The budget corresponding to the preset release reference information can be converted into a parameter: cpm (cost per thousand).

The full exposure L for a single multimedia content can be calculated first:

wherein Z represents the putting period Z, H represents the preset period, and G represents the preset exposure G.

The number of desired delivery works (i.e., the number of multimedia contents for delivery) S is then calculated:

where X represents the total budget X and cpm represents the cost of thousand persons cpm.

It should be noted that 1) the unit of the release period Z and the preset period H is a duration, and the unit of other corresponding parameters is the same. 2) The preset exposure amount G may be a second preset exposure amount in a subsequent step. The index refers to that one multimedia content is continuously released from the beginning to the end of the release plan according to the preset exposure rate, and the release amount L of the full release of the single multimedia content is practically impossible.

Further, considering the problem of loss in the multimedia content delivery process, that is, in the whole multimedia content delivery process for obtaining more subscription objects for the author, there is no need to deliver the multimedia content which is obtained for the subscription objects obtained by the relevant author and is attenuated continuously over time. Then, the determining the multimedia content to be delivered from the initial multimedia content set according to the preset delivery reference information, the total budget and the delivery period may be implemented by the following steps: 1) Acquiring a preset correction coefficient and a first threshold value indicating the correlation parameter; 2) Determining a quantity threshold according to the preset correction coefficient, the preset release reference information, the total budget and the release period; 3) Determining target initial multimedia content indicating that the value of the associated parameter is greater than the first threshold value from the initial multimedia content set; 4.1 When the number of the target initial multimedia contents is larger than the number threshold, extracting the target initial multimedia contents indicating that the value of the associated parameter is located at the previous number threshold to obtain the multimedia contents to be delivered; 4.2 When the number of the target initial multimedia contents is less than or equal to the number threshold, the multimedia contents to be delivered are obtained based on the target initial multimedia contents.

The preset correction coefficient can be determined based on historical depreciation conditions, and the work floating coefficient B can be selected as the preset correction coefficient. The related parameter is taken from the preset index, and may be the number of the subscribed objects added by the author, or the increasing popularity of the multimedia content. Accordingly, the first threshold may be a lower limit indicating the number of subscription objects added by the author or a lower limit indicating the popularity of multimedia contents increase. The calculation of the number threshold may be regarded as that the number threshold M = S × B when the problem of breakage in the multimedia content delivery process is considered in the calculation of the number S of desired delivered works. For example, S is 2, B is 2, and M is 4.

Target initial multimedia content indicating that the value of the associated parameter is greater than a first threshold is determined from the initial multimedia content set. And indicating that the value of the associated parameter is greater than a first threshold value, which indicates that the multimedia content brings a certain number of subscription objects for related authors or the multimedia content has a certain degree of popularity. Considering the relationship between the number threshold and the number of the target initial multimedia contents, the situation that the number of the target initial multimedia contents is smaller than the number threshold may occur, and then the number of the multimedia contents to be delivered is flexibly adjusted, and the target initial multimedia contents are used as the constituent objects of the multimedia contents to be delivered. With reference to the previous example, if the number threshold is 7, and the multimedia contents meeting the requirement indicating that the value of the associated parameter is greater than the first threshold are multimedia contents 1 to 6, the number of target initial multimedia contents is: 6-7, the multimedia content to be delivered is composed of the multimedia content 1-6. And when the number of the target initial multimedia contents is larger than the number threshold, preferentially selecting the multimedia contents with larger values of the indication associated parameters to construct the multimedia contents to be released.

The number threshold value is obtained by adjusting the number of expected delivered works by using the preset correction coefficient, so that the interference of the breakage problem in the multimedia content delivery process can be avoided to a certain extent. The multimedia contents with the subscription object or popularity attraction capability are screened out by utilizing the first threshold value indicating the association parameters, so that the probability that the determined multimedia contents to be delivered bring more subscription objects or popularity for related authors can be improved.

In practical applications, the aforementioned preset interval may be determined as (min { O, M } -1)/10 in consideration of the relationship between the number threshold M and the number O of the target initial multimedia content, and then the multimedia content samples are extracted from the multimedia content sequence from front to back based on the preset interval. If the number of extracted multimedia content samples is C, the sequence positions of the multimedia content samples extracted from the front to the back of the multimedia content sequence are 1,

the sequence positions of the extracted multimedia content samples are

Wherein k is more than or equal to 0 and less than or equal to C-1.

In step S202, the at least two multimedia content samples are delivered according to a first preset exposure.

In the embodiment of the specification, the server puts the multimedia content sample according to a first preset exposure E. The first predetermined exposure is generally selected to be an exposure level that can verify the actual consumption cost of the multimedia content and that the input budget is acceptable. And delivering the multimedia content according to the first preset exposure amount can be regarded as medium delivery. The actual consumption cost may be understood as a ratio of a budget consumed for delivering the multimedia content to the number of the subscription objects added by the author. Here the "number of subscription objects added by author" is associated with "delivering multimedia content". The actual consumption cost can also be understood as the ratio of the budget consumed by delivering the multimedia content to its increased heat. Here, "its increased popularity" is associated with "delivery of multimedia content". Of course, the release period F of the medium release also needs to be smaller than the release period Z in the configuration information.

In step S203, determining a target multimedia content sample from the at least two multimedia content samples; wherein the actual consumption cost of the target multimedia content sample is not higher than a preset cost value, and the actual consumption cost of the multimedia content samples sequenced after the target multimedia content sample is higher than the preset cost value; and the actual consumption cost is determined based on the correlation parameter corresponding to the preset index obtained by the putting.

In an embodiment of the present specification, the server determines a target multimedia content sample among at least two multimedia content samples. The conditions that the target multimedia content sample needs to have at the same time are: 1) The actual consumption cost is not higher than a preset cost value; 2) The actual cost of consumption of the multimedia content samples ordered after the target multimedia content sample is higher than the preset cost value. Of course, when the ranking position of the multimedia content sample is the most backward in the multimedia content sequence, it has the condition 1) as the target multimedia content sample. And when no multimedia content sample with the actual consumption cost less than or equal to the preset cost value exists in the at least two multimedia content samples, the multimedia content delivery is suspended. The multimedia content delivery is suspended in consideration of the negative correlation between the preset index and the delivery consumption cost for the multimedia content, so that the loss can be stopped in time, and the waste is avoided.

The actual consumption cost is determined based on the correlation parameter corresponding to the preset index obtained by the delivery, the correlation parameter is taken from the preset index, and 1) the number of the subscription objects added by the author can be used. Correspondingly, the actual consumption cost is the ratio of the budget consumed by delivering the multimedia content to the number of the subscription objects added by the author; 2) It may be the increased popularity of the multimedia content. Accordingly, the actual consumption cost is the ratio of the budget consumed by delivering the multimedia content to the heat of addition thereof.

In an exemplary embodiment, as shown in fig. 4, the determining a target multimedia content sample from the at least two multimedia content samples includes the following steps:

in step S401, sequentially determining an actual consumption cost corresponding to each multimedia content sample from back to front based on a sequence position of the multimedia content sample in the multimedia content sequence;

in step S402, when it is determined that there is a multimedia content sample whose actual cost of consumption is less than or equal to the preset cost value, the multimedia content sample whose actual cost of consumption is less than or equal to the preset cost value is taken as the target multimedia content sample, and the determination of the actual cost of consumption of other multimedia content samples is stopped.

For example, the multimedia content sequence a: multimedia content 1> multimedia content 2> multimedia content 3>. The. > multimedia content 18> multimedia content 19> multimedia content 20> multimedia content 21, the multimedia content in the multimedia content sequence a being multimedia content 1-21, the multimedia content samples extracted from the multimedia content sequence a being multimedia content 1, multimedia content 6, multimedia content 11, multimedia content 16 and multimedia content 21. After completing the delivery of the multimedia content 1, the multimedia content 6, the multimedia content 11, the multimedia content 16, and the multimedia content 21 according to the first preset exposure amount, the following steps may be performed:

a) Determining an actual cost of consumption of the multimedia content 21;

b) If the actual consumption cost of the multimedia content 21 is less than or equal to the preset cost value, taking the multimedia content 21 as a target multimedia content sample, and stopping determining the actual consumption cost of other multimedia content samples;

c) If the actual consumption cost of the multimedia content 21 is greater than the preset cost value, determining the actual consumption cost of the multimedia content 16, and if the actual consumption cost of the multimedia content 16 is less than or equal to the preset cost value, taking the multimedia content 16 as a target multimedia content sample, and stopping determining the actual consumption cost of other multimedia content samples;

d) If the actual consumption cost of the multimedia content 16 is greater than the preset cost value, the actual consumption cost of the multimedia content 11 is determined, and if the actual consumption cost of the multimedia content 11 is less than or equal to the preset cost value, the multimedia content 11 is taken as a target multimedia content sample, and the actual consumption costs of other multimedia content samples are stopped to be determined.

The actual consumption cost of the multimedia content samples is determined from back to front according to the sequence positions, the target multimedia content samples are determined according to the actual consumption cost, the multimedia content samples without relevant conditions can be automatically filtered, and the accuracy and the efficiency of determining the target multimedia content samples can be improved.

In addition, the multimedia content delivery scheme provided by the application also provides downward logic combined with partition verification so as to mine the multimedia content with the subscription object or heat attraction potential from the first residual multimedia content set. Wherein the first remaining multimedia content set is composed of multimedia content sets in the initial multimedia content set except for the multimedia content to be delivered. And combining the multimedia content sequence A, sequencing the first remaining multimedia content set according to the descending order of the preset indexes to obtain a multimedia content sequence B: multimedia content 22> multimedia content 23> multimedia content 24>. The text. > multimedia content 48> multimedia content 49> multimedia content 50> multimedia content 51. If the actual consumption cost of the multimedia content 21 is less than or equal to the preset cost value, taking the multimedia content 26 as a sounding object according to a preset interval, and delivering the multimedia content 26 according to a first preset exposure, so as to determine the actual consumption cost of the multimedia content 26; and if the actual consumption cost of the multimedia content 26 is less than or equal to the preset cost value, delivering the multimedia content 22-26 according to a second preset exposure and continuing to perform downward exploration, otherwise, stopping downward exploration.

In step S204, constructing a target multimedia content set based on the multimedia content in the multimedia content sequence before the target multimedia content sample, and delivering the target multimedia content set according to a second preset exposure amount; wherein the second preset exposure is larger than the first preset exposure.

In this embodiment, the server constructs a target multimedia content set based on the multimedia content in the multimedia content sequence located before the target multimedia content sample, and delivers the target multimedia content set according to a second preset exposure. Because the actual consumption cost corresponding to each multimedia content in the target multimedia content set is in line with expectations, the multimedia content delivery is performed according to the second preset exposure amount compared with the first preset exposure amount, so that the budget consumption speed can be increased, and the efficiency of obtaining more subscription objects or heat degrees can be improved. And the multimedia content is released according to the second preset exposure, and the release can be regarded as a large amount of release. Of course, the release period H of the large release needs to be smaller than the release period Z in the configuration information — the release period F of the medium release.

In connection with the example in the foregoing step S203: a) Determining an actual consumption cost of the multimedia content 21; b) If the actual consumption cost of the multimedia content 21 is less than or equal to the preset cost value, constructing a target multimedia content set by the multimedia contents 1-21, and then delivering each multimedia content in the target multimedia content set according to a second preset exposure; c) If the actual consumption cost of the multimedia content 21 is larger than the preset cost value, determining the actual consumption cost of the multimedia content 16, if the actual consumption cost of the multimedia content 16 is smaller than or equal to the preset cost value, constructing a target multimedia content set by the multimedia contents 1-16, and delivering each multimedia content in the target multimedia content set according to a second preset exposure; d) If the actual consumption cost of the multimedia content 16 is larger than the preset cost value, the actual consumption cost of the multimedia content 11 is determined, if the actual consumption cost of the multimedia content 11 is smaller than or equal to the preset cost value, a target multimedia content set is constructed by the multimedia contents 1-11, and then each multimedia content in the target multimedia content set is delivered according to a second preset exposure.

In an exemplary embodiment, the method further comprises the steps of: firstly, determining a second threshold value according to the value of the preset index indicated by the target multimedia content sample; then, determining candidate multimedia content sets, and indicating target candidate multimedia content with the value of the preset index larger than the second threshold value; wherein the set of candidate multimedia content comprises at least one of: a first remaining multimedia content set and a newly added multimedia content set; the first remaining multimedia content set is composed of the multimedia content sets in the initial multimedia content set except the multimedia content to be delivered; the newly added multimedia content set is formed by newly released multimedia contents which have an association relationship with the initial multimedia content set after the initial multimedia content set is determined; and finally, releasing the target candidate multimedia content according to the second preset exposure.

In consideration of the breakage problem in the multimedia content delivery process, the second threshold is determined by the value of the indication preset index, and the multimedia content with the subscription object or popularity attraction potential is mined from the candidate multimedia content set, so that the budget consumption speed can be increased, and the efficiency of obtaining more subscription objects or popularity can be improved. Meanwhile, the candidate multimedia content set can adopt the first residual multimedia content set and/or the newly added multimedia content set, and the multimedia contents excluding the multimedia contents to be released which are excluded from being constructed and the newly added multimedia contents in the multimedia content releasing process are considered, so that the relevant multimedia contents in the initial multimedia content set indicated by the configuration information can be prevented from being omitted in the multimedia content releasing process, and the requirement of carrying out the capacity preservation and popularization on the newly released multimedia contents of the candidate author in real time can be met. The newly added multimedia content set may be understood as multimedia content newly released by a candidate author between the starting time of multimedia content delivery and the current time.

In addition, when determining the target candidate multimedia content, the requirement that the value of the indication correlation parameter needs to be greater than the first threshold value can be added to ensure that the target candidate multimedia content has the basic requirement as a constituent object of the multimedia content to be delivered, thereby further improving the mining capability of the candidate multimedia content set.

In an exemplary embodiment, as shown in fig. 5, the dynamic cost value may be determined by:

in step S501, for the multimedia content whose delivery is completed, an actual consumption budget and an actual value indicating the associated parameter are determined;

in step S502, obtaining an expected consumption budget according to the actual value and the preset cost value;

in step S503, when the total budget is greater than the reference budget, determining a dynamic cost value according to an actual available budget, an expected available budget and the budget cost value; wherein the actual available budget is a difference between the total budget and the actual consumed budget, and the expected available budget is a difference between the total budget and the expected consumed budget;

in step S504, infinity is taken as a dynamic cost value when the total budget is less than or equal to the reference budget.

One time of putting a multimedia content according to the first preset exposure (or the second preset exposure) is finished, and a finished order can be regarded as being obtained. And counting all the current completed orders to obtain an actual value W and an actual consumption budget V of the indication correlation parameter. Anticipation ofConsumption budget = W × U, dynamic cost value when total budget X is greater than W × U

When the total budget X is equal to or less than W × U, the dynamic cost value P = infinity. Wherein the actual available budget = X-V, i.e. the difference between the total budget and the actual consumed budget; the expected available budget = X-W × U, i.e. the difference between the total budget and the expected consumed budget. The dynamic cost value can be regarded as the acceptable cost of the subsequent delivery, and if the statistical value of the actual consumption cost of the previous delivery is far lower than the planned set cost (the preset cost value U), the acceptable cost of the subsequent delivery can no longer be the planned set cost, and can be correspondingly increased. And recalculating the acceptable cost of the subsequent delivery when each completed order appears, and if the cost is increased, fishing back the multimedia content meeting the acceptable cost of the subsequent delivery for large-scale delivery, wherein the fished object comprises the multimedia content which has been subjected to large-scale delivery but is not delivered, the multimedia content which does not meet the expectation during partition verification and the multimedia content before the sequence position thereof.

The application of dynamic cost values will be described below:

1) After the target multimedia content set is delivered according to the second preset exposure, the method further comprises the following steps: firstly, determining a first dynamic cost value corresponding to the current time; then, determining the actual consumption cost corresponding to each target multimedia content in the target multimedia content set; when the actual consumption cost of the target multimedia content is smaller than the first dynamic cost value, the target multimedia content is continuously released according to the second preset exposure; when the actual consumption cost of the target multimedia content is greater than or equal to the first dynamic cost value, the target multimedia content is suspended from being delivered.

The dynamic cost value is recalculated each time a completed order appears. And aiming at the target multimedia content set which is finished to be released, if the corresponding actual consumption cost is less than the first dynamic cost value P1 corresponding to the current time, continuously releasing the related multimedia content according to the second preset exposure. And if the corresponding actual consumption cost is more than or equal to the first dynamic cost value P1 corresponding to the current time, the relevant multimedia content is suspended from being delivered. By using dynamic cost values, the adaptability and flexibility of controlling the delivery of multimedia content under the total budget limit are improved.

Further, after suspending delivery of the target multimedia content when the actual consumption cost of the target multimedia content is greater than or equal to the dynamic cost value indicating the current time, the method further comprises the steps of: firstly, determining a second dynamic cost value corresponding to the current time; and then, when the actual consumption cost of the target multimedia content is smaller than the second dynamic cost value, continuing to deliver the target multimedia content according to the second preset exposure. As a bailing form, bailing multimedia content that has been largely released (released according to a second preset exposure) but is not released, timely responding to a changing dynamic cost value, timely supplementing multimedia content with a subscription object or heat attraction potential, and improving the budget consumption speed and the efficiency of obtaining more subscription objects or heat.

2) After the target multimedia content set is delivered according to the second preset exposure, the method further comprises the following steps: firstly, determining a third dynamic cost value corresponding to the current time; then, determining target residual multimedia contents in a second residual multimedia content set, wherein the actual consumption cost is less than or equal to the third dynamic cost value; wherein the second remaining multimedia content set is composed of multimedia content sets of the multimedia contents to be delivered, except the target multimedia content set; and finally, constructing a target residual multimedia content set based on the multimedia content in the multimedia content sequence before the target residual multimedia content, and releasing the target residual multimedia content set according to the second preset exposure. As another bailing form, when bailing partition verification, multimedia contents which do not accord with expected multimedia contents and multimedia contents before sequence positions of the multimedia contents are mined from multimedia contents of a target multimedia content set in a multimedia content sequence, and the multimedia contents with subscription objects or heat attraction potentials are timely supplemented in response to the dynamic cost value of change, so that the budget consumption speed can be increased, and the efficiency of obtaining more subscription objects or heat can be improved.

Therefore, the effectiveness of controlling the multimedia content delivery under the limits of the total budget and the preset cost value can be improved, so that more subscription objects or increase of popularity can be realized while the requirements on the aspects of budget and cost are considered.

In the multimedia content delivery method provided in the above embodiment, at least two multimedia content samples are extracted from a multimedia content sequence at a preset interval, then the at least two multimedia content samples are delivered according to a first preset exposure, and then a target multimedia content sample is determined from the at least two multimedia content samples, so that a target multimedia content set is constructed based on multimedia content in the multimedia content sequence before the target multimedia content sample, and the target multimedia content set is delivered according to a second preset exposure. The method and the device have the advantages that a set of programmed multimedia content delivery scheme is provided, dependence on manpower in the process is reduced, multimedia content delivery efficiency is improved, and effectiveness of controlling delivery of multimedia content under the limit of the preset cost value is improved. After the medium-volume delivery is completed, negative correlation existing between the preset index and the actual consumption cost and a preset cost value are comprehensively considered, and the extracted multimedia content samples are used for carrying out partition verification on the multimedia content sequence, so that a target multimedia content set for large-volume delivery is determined. The technical scheme improves the multimedia content delivery efficiency and ensures the efficiency of obtaining more subscription objects or popularity.

Fig. 8 is a block diagram illustrating a multimedia content delivery apparatus 800 according to an example embodiment. Referring to fig. 8, the apparatus includes an extraction unit 801, a first delivery unit 802, a first determination unit 803, and a second delivery unit 804.

The extraction unit 801 is configured to perform extraction of at least two multimedia content samples from a sequence of multimedia content with a preset interval; the multimedia content sequence is obtained by sequencing multimedia contents to be released according to a descending order of preset indexes, and the preset indexes are negatively related to release consumption cost for the multimedia contents;

the first delivering unit 802 is configured to perform delivering the at least two multimedia content samples according to a first preset exposure;

the first determining unit 803 is configured to perform determining a target multimedia content sample among the at least two multimedia content samples; wherein the actual consumption cost of the target multimedia content sample is not higher than a preset cost value, and the actual consumption cost of the multimedia content samples sequenced after the target multimedia content sample is higher than the preset cost value; the actual consumption cost is determined based on the correlation parameters corresponding to the preset indexes obtained by the putting;

the second delivering unit 804 is configured to perform constructing a target multimedia content set based on the multimedia content in the multimedia content sequence before the target multimedia content sample, and delivering the target multimedia content set according to a second preset exposure; wherein the second preset exposure is larger than the first preset exposure.

In an exemplary embodiment, the apparatus further comprises:

a second determining unit, configured to determine the multimedia content to be delivered from the initial multimedia content set according to preset delivery reference information, the total budget and the delivery period; the preset delivery reference information describes budget for delivering the single multimedia content according to the preset exposure and the preset period.

In an exemplary embodiment, the second determination unit includes:

a parameter acquisition unit configured to perform acquisition of a preset correction coefficient and a first threshold value indicating the association parameter;

a quantity threshold determination unit configured to determine a quantity threshold according to the preset correction coefficient, the preset delivery reference information, the total budget, and the delivery cycle;

In an exemplary embodiment, the first determining unit includes:

In an exemplary embodiment, the apparatus further comprises:

a threshold determination unit configured to perform a determination of a second threshold according to the value of the preset index indicated by the target multimedia content sample;

In an exemplary embodiment, the apparatus further comprises:

an actual consumption budget determination unit configured to perform determining an actual consumption budget and an actual value indicative of the associated parameter for a completed delivered multimedia content;

In an exemplary embodiment, the apparatus further comprises:

a second pause delivery unit configured to perform a pause delivery of the target multimedia content when the actual consumption cost of the target multimedia content is greater than or equal to the first dynamic cost value.

a target remaining multimedia content determining unit configured to perform determining a target remaining multimedia content of which an actual consumption cost is less than or equal to the third dynamic cost value in the second remaining multimedia content set; wherein the second remaining multimedia content set is composed of multimedia content sets of the multimedia contents to be delivered, except the target multimedia content set;

With regard to the apparatus in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.

In an exemplary embodiment, there is also provided an electronic device, comprising a processor; a memory for storing processor-executable instructions; wherein the processor is configured to implement the steps of any of the above-described embodiments of the multimedia content delivery method when executing the instructions stored in the memory.

The electronic device may be a terminal, a server, or a similar computing apparatus, taking the electronic device as an example, fig. 9 is a block diagram of an electronic device for implementing a multimedia content delivery method according to an exemplary embodiment, where the electronic device 1000 may have a relatively large difference due to different configurations or performances, and may include one or more Central Processing Units (CPUs) 1010 (the processors 1010 may include, but are not limited to, presentation devices such as a microprocessor MCU or a programmable logic device FPGA), a memory 1030 for storing data, and one or more storage media 1020 (e.g., one or more mass storage devices) for storing applications 1023 or data 1022. Memory 1030 and storage media 1020 may be, among other things, transient or persistent storage. The program stored in the storage medium 1020 may include one or more modules, each of which may include a sequence of instructions operating on an electronic device. Still further, the central processor 1010 may be configured to communicate with the storage medium 1020 to execute a series of instruction operations in the storage medium 1020 on the electronic device 1000. The electronic device 1000 may also include one or more power supplies 1060, one or more wired or wireless network interfaces 1050, one or more input-output interfaces 1040, and/or one or more operating systems 1021, such as Windows Server, mac OS XTM, unixTM, linuxTM, freeBSDTM, and so forth.

Input/output interface 1040 may be used to receive or transmit data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the electronic device 1000. In one example, i/o Interface 1040 includes a Network adapter (NIC) that may be coupled to other Network devices via a base station to communicate with the internet. In an exemplary embodiment, the input/output interface 100 may be a Radio Frequency (RF) module, which is used to communicate with the internet in a wireless manner.

It will be understood by those skilled in the art that the structure shown in fig. 9 is only an illustration, and does not limit the structure of the electronic device. For example, electronic device 1000 may also include more or fewer components than shown in FIG. 9, or have a different configuration than that shown in FIG. 9.

In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as a memory comprising instructions, executable by the processor 1010 of the electronic device 1000 to perform the multimedia content delivery method described above is also provided. Alternatively, the computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, the computer program product comprising computer instructions, the computer program/instructions being stored in a computer readable storage medium. The computer program/instructions are read by a processor of the electronic device from a computer-readable storage medium, and the processor executes the computer program/instructions, so that the electronic device executes the multimedia content delivery method provided in any of the above embodiments.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database or other medium used in the embodiments provided herein can include non-volatile and/or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), rambus (Rambus) direct RAM (RDRAM), direct Rambus Dynamic RAM (DRDRAM), and Rambus Dynamic RAM (RDRAM), among others.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice in the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for delivering multimedia content, the method comprising:

extracting at least two multimedia content samples from the multimedia content sequence with a preset interval; the multimedia content sequence is obtained by sequencing multimedia contents to be released according to a descending order of preset indexes, the preset indexes are negatively related to release consumption cost aiming at the multimedia contents, and the preset indexes represent the ratio of the number of subscription objects added by an author to the playing times of the multimedia contents or the ratio of the increasing heat of the multimedia contents to the playing times of the multimedia contents;

determining a target multimedia content sample from the at least two multimedia content samples; wherein the actual cost of consumption of the target multimedia content sample is not higher than a preset cost value, and the actual cost of consumption of the multimedia content samples ordered after the target multimedia content sample is higher than the preset cost value; the actual consumption cost is determined based on a correlation parameter corresponding to the preset index obtained by the putting, wherein the correlation parameter indicates the number of subscription objects added by the author or the increasing popularity of the multimedia content;

2. The method of claim 1, further comprising:

3. The method according to claim 2, wherein the determining the multimedia content to be delivered from the initial multimedia content set according to preset delivery reference information, the total budget and the delivery period comprises:

acquiring a preset correction coefficient and a first threshold value indicating the correlation parameter, wherein the preset correction coefficient is determined based on historical breaking conditions;

4. The method of claim 1, wherein determining a target multimedia content sample among the at least two multimedia content samples comprises:

when the multimedia content samples with the actual consumption cost smaller than or equal to the preset cost value exist in the determination process, the multimedia content samples with the actual consumption cost smaller than or equal to the preset cost value are used as the target multimedia content samples, and the actual consumption cost of other multimedia content samples is stopped being determined.

5. The method of claim 1, further comprising:

6. The method of claim 2, further comprising:

determining candidate multimedia content sets, and indicating target candidate multimedia content with the value of the preset index larger than the second threshold value; wherein the set of candidate multimedia content comprises at least one of: a first remaining multimedia content set and a newly added multimedia content set; the first remaining multimedia content set is composed of multimedia content sets in the initial multimedia content set except the multimedia content to be delivered; the newly added multimedia content set consists of newly released multimedia contents which have an association relationship with the initial multimedia content set after the initial multimedia content set is determined;

and releasing the target candidate multimedia content according to the second preset exposure.

7. The method of claim 2, further comprising:

determining an actual consumption budget and an actual value indicative of the associated parameter for the delivered multimedia content;

when the total budget is larger than the reference budget, determining a dynamic cost value according to the actual available budget, the expected available budget and the budget cost value; wherein the actual available budget is a difference between the total budget and the actual consumed budget, and the expected available budget is a difference between the total budget and the expected consumed budget;

8. The method of claim 7, wherein after said delivering the set of target multimedia content at the second preset exposure, the method further comprises:

determining a first dynamic cost value corresponding to the current time;

determining actual consumption cost corresponding to each target multimedia content in the target multimedia content set;

when the actual consumption cost of the target multimedia content is greater than or equal to the first dynamic cost value, the target multimedia content is suspended from being delivered.

9. The method of claim 8, wherein after suspending delivery of the target multimedia content when the actual cost of consumption of the target multimedia content is greater than or equal to the dynamic cost value indicating the current time, the method further comprises:

determining a second dynamic cost value corresponding to the current time;

and when the actual consumption cost of the target multimedia content is smaller than the second dynamic cost value, continuing to deliver the target multimedia content according to the second preset exposure.

10. The method of claim 7, wherein after said delivering said set of target multimedia content at a second preset exposure, said method further comprises:

determining a third dynamic cost value corresponding to the current time;

determining target remaining multimedia contents in the second remaining multimedia content set, wherein the actual consumption cost is less than or equal to the third dynamic cost value; wherein the second remaining multimedia content set is composed of multimedia content sets of the multimedia contents to be delivered, except the target multimedia content set;

11. A multimedia content delivery apparatus, the apparatus comprising:

an extraction unit configured to perform extraction of at least two multimedia content samples from a sequence of multimedia content with a preset interval; the multimedia content sequence is obtained by sequencing the multimedia contents to be released according to the descending order of preset indexes, the preset indexes are inversely related to the release consumption cost aiming at the multimedia contents, and the preset indexes represent the ratio of the number of subscription objects added by an author to the playing times of the multimedia contents or the ratio of the increasing heat of the multimedia contents to the playing times of the multimedia contents;

a first determining unit configured to perform determining a target multimedia content sample among the at least two multimedia content samples; wherein the actual consumption cost of the target multimedia content sample is not higher than a preset cost value, and the actual consumption cost of the multimedia content samples ordered after the target multimedia content sample is higher than the preset cost value; the actual consumption cost is determined based on a correlation parameter corresponding to the preset index obtained by the putting, wherein the correlation parameter indicates the number of subscription objects added by the author or the increasing popularity of the multimedia content;

12. The apparatus of claim 11, further comprising:

13. The apparatus of claim 12, wherein the second determining unit comprises:

a parameter obtaining unit configured to perform obtaining a preset correction coefficient and a first threshold value indicating the correlation parameter, the preset correction coefficient being determined based on a historical breaking condition;

14. The apparatus according to claim 11, wherein the first determining unit comprises:

15. The apparatus of claim 11, further comprising:

16. The apparatus of claim 12, further comprising:

a third determining unit configured to perform determining a set of candidate multimedia contents, indicating target candidate multimedia contents for which the value of the preset index is greater than the second threshold; wherein the set of candidate multimedia content comprises at least one of: a first remaining multimedia content set and a newly added multimedia content set; the first remaining multimedia content set is composed of the multimedia content sets in the initial multimedia content set except the multimedia content to be delivered; the newly added multimedia content set consists of newly released multimedia contents which have an association relationship with the initial multimedia content set after the initial multimedia content set is determined;

and the third release unit is configured to execute release of the target candidate multimedia content according to the second preset exposure.

17. The apparatus of claim 12, further comprising:

a first type of dynamic cost value determination unit configured to perform a dynamic cost value determination from an actual available budget, an expected available budget and the budget cost value when the total budget is greater than a reference budget; wherein the actual available budget is a difference between the total budget and the actual consumed budget, and the expected available budget is a difference between the total budget and the expected consumed budget;

18. The apparatus of claim 17, further comprising:

19. The apparatus of claim 18, wherein after the suspending delivery of the target multimedia content when the actual consumption cost of the target multimedia content is greater than or equal to the dynamic cost value indicating the current time, the apparatus further comprises:

20. The apparatus of claim 17, wherein after said delivering said set of target multimedia content at a second preset exposure, said apparatus further comprises:

21. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the multimedia content delivery method according to any of claims 1 to 10.

22. A non-transitory computer readable storage medium, instructions in which, when executed by a processor of an electronic device, enable the electronic device to perform the multimedia content delivery method of any of claims 1-10.