CN112785321A - Incentive management method and device - Google Patents
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Abstract
The invention discloses a method and a device for incentive management, and relates to the technical field of computers. One embodiment of the method comprises: analyzing an excitation rule input by a user to obtain a trigger rule object and a trigger resource object with a preset format; generating a trigger strategy according to the trigger rule object, and generating a trigger resource set according to the triggered resource object; the trigger strategy comprises: trigger rules and trigger resources; and when the triggering rule is monitored to be triggered, triggering resources corresponding to the triggering rule are acquired from the triggering resource set, and the acquired triggering resources are combined to form a composite strategy and are executed. The implementation method can support a large number of marketing scenes, quickly respond to business requirements and reduce redundant code development.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method and an apparatus for incentive management.
Background
In the prior art, modules of various marketing scenes are developed independently, and data are stored independently.
In the process of implementing the invention, the inventor finds that the prior art has at least the following problems:
the business form is difficult to expand and cannot adapt to the marketing scene with rapid change; data are scattered in each application system, and service demand response is slow; the amount of code redundancy is large.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method and an apparatus for incentive management, which can support a large number of marketing scenarios, quickly respond to business requirements, and reduce redundant code development.
To achieve the above object, according to one aspect of the present invention, there is provided a method of incentive management, comprising:
analyzing an excitation rule input by a user to obtain a trigger rule object and a trigger resource object with a preset format;
generating a trigger strategy according to the trigger rule object, and generating a trigger resource set according to the triggered resource object; the trigger strategy comprises: trigger rules and trigger resources;
and when the triggering rule is monitored to be triggered, triggering resources corresponding to the triggering rule are acquired from the triggering resource set, and the acquired triggering resources are combined to form a composite strategy and are executed.
Optionally, the trigger rule comprises at least one of: real-time rules, periodic rules, frequency rules, and behavior rules.
Optionally, after the acquired trigger resources are combined to form a composite strategy and executed, incentive feedback data is collected, and a marketing funnel model is generated according to the trigger strategy and the incentive feedback data.
Optionally, the method further comprises: presenting incentive feedback data, and/or editing the incentive rules.
According to a second aspect of an embodiment of the present invention, there is provided an incentive management apparatus, including:
the rule analysis module is used for analyzing the excitation rule input by the user to obtain a trigger rule object and a trigger resource object with a preset format;
the trigger point generating module generates a trigger strategy according to the trigger rule object; the trigger strategy comprises: trigger rules and trigger resources;
the resource generation module generates a trigger resource set according to the triggered resource object;
the trigger point monitoring module monitors the trigger strategy and sends prompt information to the resource integration module when the trigger rule is monitored to be triggered;
the resource integration module is used for acquiring triggering resources corresponding to the triggering rules from the triggering resource set corresponding to the prompt information sent by the triggering point monitoring module, and combining the acquired triggering resources to form a composite strategy;
and the action execution module executes the composite strategy.
Optionally, the trigger rule comprises at least one of: real-time rules, periodic rules, frequency rules, and behavior rules.
Optionally, the apparatus in the embodiment of the present invention further includes: and the effect data precipitation and analysis module is used for acquiring incentive feedback data after the composite strategy is executed, and generating a marketing funnel model according to the trigger strategy and the incentive feedback data.
Optionally, the apparatus in the embodiment of the present invention further includes: and the excitation management module is used for displaying the excitation feedback data and/or editing the excitation rule.
According to a third aspect of embodiments of the present invention, there is provided an electronic apparatus, including:
one or more processors;
a storage device for storing one or more programs,
when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the method provided by the first aspect of the embodiments of the present invention.
According to a fourth aspect of embodiments of the present invention, there is provided a computer-readable storage medium, on which a computer program is stored, which when executed by a processor, implements the method provided by the first aspect of embodiments of the present invention.
According to the technical scheme of the invention, one embodiment of the invention has the following advantages or beneficial effects: the method analyzes the incentive rules input by the user into the trigger rule objects and the trigger resource objects with the preset format, then performs subsequent labor division analysis and execution operation, unifies the rule interfaces for various incentive rules, uses one set of codes, can support a large number of marketing scenes, quickly responds to service requirements, and reduces redundant code development.
Further effects of the above-mentioned non-conventional alternatives will be described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
FIG. 1 is a schematic diagram of the main steps of a method of incentive management in an embodiment of the present invention;
FIG. 2 is a schematic diagram illustrating parsing of an incentive rule entered by a user in an embodiment of the present invention;
FIG. 3 is a schematic diagram of an engine apparatus to which the method of incentive management in an alternative embodiment of the present invention is applied;
FIG. 4 is a schematic diagram of the main blocks of an apparatus for incentive management in an embodiment of the present invention;
FIG. 5 is an exemplary system architecture diagram in which embodiments of the present invention may be employed;
fig. 6 is a schematic structural diagram of an electronic device for implementing the method in the embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
It should be noted that the embodiments of the present invention and the technical features of the embodiments may be combined with each other without conflict.
FIG. 1 is a schematic diagram of the main steps of a method according to an embodiment of the present invention. As shown in fig. 1, the method of the embodiment of the present invention may be specifically executed according to step S101, step S102 and step S103.
In step S101, the excitation rule entered by the user is parsed to obtain a trigger rule object and a trigger resource object having a preset format.
The incentive rule refers to an incentive issuing rule input by a user and used for indicating a rule for issuing an incentive tool to an incentive crowd, namely, issuing an incentive under any condition and the like. The excitation rule input by the user is analyzed, so that the excitation rule input by the user is split into a trigger rule object and a trigger resource object. The trigger rule object indicates the resources of what stimulus is issued to what object in what manner, the trigger resources indicate the population of stimuli, the stimulus tool, the stimulus channel, etc. Incentive tools such as coupons, cash red packs, experience money, flow cards, jindou, gold coins, points, etc., incentives to groups such as users in the XX region, users at the XX membership level, etc. Illustratively, if coupons are issued to all users 1 day per month, the trigger rule object issues coupons to all users 1 day per month, and the trigger resource object is a coupon and all users.
The excitation rule is split, so that on one hand, monitoring is conveniently carried out according to the trigger rule object, and excitation is provided when the trigger rule is triggered; on the other hand, the resources can be locked according to the analyzed trigger resource object, so that the corresponding resources are pulled when the trigger rule is triggered.
The predetermined format is a pre-designated data format, and is a unified data format of a system applying the method of the invention. FIG. 2 is a schematic diagram illustrating parsing of an incentive rule entered by a user in an embodiment of the present invention. In the example shown in fig. 2, the process of parsing the incentive rules entered through three interfaces is enumerated:
1. the entered DTO (Data Transfer Object) rule is invoked by an internal inter-service call, for example: RuleDTO rDto (DTO rule corresponding to trigger rule object), ResourceDTO (DTO rule corresponding to trigger resource object);
2. string rules marking signing json entered through an API (Application Program Interface) gateway;
3. and the excitation rule File markingexcel is input in a mode of uploading files through a Web (webpage) end.
When analyzing the recorded excitation rules, analyzing the excitation rules recorded by various interfaces into a trigger Rule object (Rule) and a trigger Resource object (Resource) in a uniform data format. Such as: for the DTO Rule entered by the first interface, the Rule DTO parameter object needs to be parsed into a Rule object, and the Resource DTO object needs to be parsed into a trigger Resource object (Resource); for the excitation Rule entered by the second interface, the markentingjson character string parameter needs to be analyzed into a Rule object and a trigger Resource object (Resource); for the excitation Rule entered by the third interface, the markingexcel file needs to be parsed into a Rule object and a trigger Resource object (Resource).
By converting the incentive rules into a preset format, the method is convenient for unifying rule interfaces of various incentive rules, and manages various incentive rules by using a set of codes, so that a large number of marketing scenes and marketing services can be supported to be accessed quickly, and development of redundant codes is reduced.
Step S102, generating a trigger strategy according to the trigger rule object, and generating a trigger resource set according to the trigger resource object; the trigger strategy comprises: trigger rules and trigger resources.
When the trigger strategy is generated according to the trigger rule object, the attribute of the trigger rule object is analyzed, and the rule is generated according to the analyzed result to obtain an example of the trigger rule, namely the trigger strategy. The trigger rules include at least one of: real-time rules, periodic rules, frequency rules, and behavior rules. Exemplarily, the following steps are carried out:
defining whether the rule is real-time triggering or delayed triggering according to the real-time rule; real-time triggering may be defined as triggering on placing an order, delayed triggering may be defined as triggering on submitting an order for a certain time, e.g., 25 minutes, without payment);
defining whether this rule is a one-time triggering rule (e.g., if the present at the entrance is triggered when the member is joined) or a periodic triggering rule (e.g., if saturday specials are triggered every saturday);
defining a one-time marketing mode (such as one-time coupon issuing) or a periodic marketing mode (such as sending different strength benefits after a shop order is not placed for a period of time) according to marketing period analysis in a periodic rule, wherein the marketing mode is mainly used for recalling lost users;
defining the times of sending the stimulus to the user by the same activity according to the time rule, and avoiding the user from being disturbed by repeatedly sending the stimulus to the user;
defining the behavior events of the user according to the behavior rules, such as: ordering, storing, adding shopping carts, and the like.
And generating a triggering resource set according to the triggered resource object, wherein the purpose of the triggering resource set is to lock the triggering resource and provide materials for the execution of the final incentive action. For example: calculation of incentive crowd packages, creation of coupons, locking plans of points/beans, selection of incentive channels and the like.
Step S103, when it is monitored that the trigger rule is triggered, trigger resources corresponding to the trigger rule are obtained from the trigger resource set, and the obtained trigger resources are combined to form a composite strategy and are executed.
For example: if the trigger rule is that 1 coupon per month is issued, the periodic monitoring is started, and an event is responded when 1 coupon per month is reached; for another example, if the trigger rule is attention point sending, a user behavior monitoring mode is started, and an event can be responded whenever the user generates attention behavior.
The composite strategy refers to the same event, and needs to issue multiple incentive tools at the same time, such as: when the user adds the shopping cart, a coupon is sent and 100 points are sent and a month's XX video affiliate is gifted. In this scenario, the shopping cart is an event that corresponds to an incentive having three: the issuing of the ticket, the issuing of the point and the XX of the video member need to be carried out simultaneously in the process of issuing the incentive at this time, so that the issuing of the incentive is called as a composite resource.
After an event is monitored, a composite strategy (comprising an excitation crowd, an excitation tool and an excitation channel) corresponding to the event is integrated. For example: and (4) ordering and sending coupons and Jingdou aiming at the users in the area A and all shop member users, and sending a short message notice. And in the combination process, the user in the area A and all shop member users are pulled, the created coupon and the Jingdou locking plan are pulled, the prepared short message template is pulled, and then the composite strategy is implemented.
When the composite policy is executed, mq (message queue), worker (operator, representing a background task) and other modes may be adopted. Of course, the TCC distributed transaction execution strategy may also be applied to ensure the distributed consistency of the composite strategy. The specific process of TCC is divided into 3 stages, try-confirm-cancel, in which it is checked whether the relevant resource is available, if so, the resource is locked, and the locked part can only be used by the TCC in the confirm stage or unlocked in the cancel stage. The Confirm phase issues various resources, namely resources locked by the try phase; due to the exception of the Cancel stage, the execution needs to be cancelled, the resource submitted by the confirm is rolled back, and the resource locked in the try stage is released. Compared with the mq mode, the worker mode and the like, the real-time performance is higher, and compared with the two-stage submission mode, a series of isolation and recovery problems caused by faults occurring after the two-stage submission mode is prepared are solved.
The channel for executing the composite policy may use a short message channel, or an instant messaging channel such as a WeChat channel, or of course, an APP (application program) or PC (personal computer) webpage or other access channels may also be used. The embodiment of the present invention is not particularly limited thereto.
Optionally, after the acquired trigger resources are combined to form a composite strategy and executed, incentive feedback data is collected, and a marketing funnel model is generated according to the trigger strategy and the incentive feedback data. The marketing funnel model and the level conversion data thereof are obtained by processing, analyzing and processing the incentive feedback data, and data support can be provided for marketing diagnosis.
Optionally, the method further comprises: presenting incentive feedback data, such as viewing status of incentive activities and issuance details of incentive resources, whether these trigger resources have been used by users, and the like; and/or editing the activation rules, such as modifying, canceling, pausing, and resuming activation rules. In general, when an operation such as addition/deletion is performed on an excitation rule, only the portion of the excitation rule that has not been executed can be added/deleted. For example, a one-time real-time incentive does not support modification because the resource may have been released because of the creation of the campaign. By presenting the incentive feedback data, user experience can be improved. By editing the excitation rule, the recorded excitation rule can be subjected to addition, deletion, check and modification in real time, and the availability is improved.
The incentive management method of the embodiment of the invention can be used for developing an engine device. FIG. 3 is a schematic diagram of an engine apparatus to which the method of incentive management in an alternative embodiment of the present invention is applied. As shown in fig. 3, the engine apparatus core part has: 8 parts, namely a rule resolver, a trigger point generator, a trigger resource generator, a trigger point monitor, resource integration context, an excitation action executor, effect data precipitation and analysis, excitation management and the like, wherein the bottom layer is uniformly stored by mysql;
a rule resolver: according to the rule input by the excitation input API, the rule analyzer analyzes the rule, the trigger rule and the trigger strategy are split, the analyzed trigger rule object is delivered to the trigger point generator to generate the trigger strategy, and the trigger resource object set is delivered to the excitation resource generator to generate the trigger resource. The rule parser parses the input rule from an external format (interface object parameters, JSON characters, excel documents and the like) into a format which can be uniformly recognized by the internal control;
the trigger point generator: analyzing the attribute of the rule according to the analyzed trigger rule, generating a corresponding trigger strategy, and registering the strategy on the trigger point monitor;
triggering the resource generator: and generating a trigger resource according to the analyzed trigger resource object, and providing materials for the execution of the final excitation action. For example: calculating an incentive crowd pack, creating a coupon, and locking a score/gold bean plan;
trigger point listener: monitoring the trigger points of the trigger strategy registered by the trigger point generator; for example: 1, issuing a ticket every month, starting periodic monitoring, and responding to an event every month when 1 is reached; for another example, when attention is paid to send points, a user behavior monitoring mode is started, and an event can be responded when the attention is paid to the user;
resource integration context: after monitoring an event, a trigger point monitor sends trigger information to a resource integration context, after receiving the event information, the resource integration context integrates a composite strategy corresponding to the event, and then a TCC (transmission control center) distributed transaction execution strategy is applied to ensure the distributed consistency of the composite strategy execution;
precipitation and analysis of effect data: processing, analyzing and processing the data corresponding to the incentive of the user according to the data implemented by the trigger strategy to obtain a marketing funnel model and hierarchical transformation data thereof, and providing data support for marketing diagnosis;
excitation management: and the method provides incentive-related addition and deletion change check and effect data check.
The engine device unifies the rule interfaces of various excitation rules, and each module at the bottom layer performs division analysis and execution, so that the problems of a large amount of code redundancy and slow service demand response time caused by high marketing scene change speed can be solved. By unifying the rule interfaces of various incentive rules and using one set of codes, a large number of marketing scenes can be supported, the service requirement is quickly responded, and the development of redundant codes is reduced.
It should be noted that, for the convenience of description, the foregoing method embodiments are described as a series of acts, but those skilled in the art will appreciate that the present invention is not limited by the order of acts described, and that some steps may in fact be performed in other orders or concurrently. Moreover, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred and that no acts or modules are necessarily required to implement the invention.
To facilitate a better implementation of the above-described aspects of embodiments of the present invention, the following also provides relevant means for implementing the above-described aspects.
Referring to fig. 4, an apparatus 400 according to an embodiment of the present invention may include:
the rule analysis module 401 is configured to analyze an excitation rule entered by a user to obtain a trigger rule object and a trigger resource object with a preset format;
a trigger point generating module 402, configured to generate a trigger policy according to the trigger rule object; the trigger strategy comprises: trigger rules and trigger resources;
a resource generation module 403, which generates a triggered resource set according to the triggered resource object;
a trigger point monitoring module 404, configured to monitor the trigger policy, and send a prompt message to the resource integration module when it is monitored that the trigger rule is triggered;
a resource integration module 405, configured to obtain trigger resources corresponding to the trigger rule from the trigger resource set corresponding to the prompt information sent by the trigger point monitoring module, and combine the obtained trigger resources to form a composite policy;
and an action execution module 406 for executing the composite policy.
Optionally, the trigger rule comprises at least one of: real-time rules, periodic rules, frequency rules, and behavior rules.
Optionally, the apparatus in the embodiment of the present invention further includes: and the effect data precipitation and analysis module is used for acquiring incentive feedback data after the composite strategy is executed, and generating a marketing funnel model according to the trigger strategy and the incentive feedback data.
Optionally, the apparatus in the embodiment of the present invention further includes: and the excitation management module is used for displaying the excitation feedback data and/or editing the excitation rule.
According to the technical scheme of the embodiment of the invention, the incentive rules input by the user are analyzed into the trigger rule object and the trigger resource object with the preset format, then the subsequent labor division analysis and execution operation are carried out, the rule interfaces are unified for various incentive rules, and a set of codes are used, so that a large number of marketing scenes can be supported, the service requirements are quickly responded, and the development of redundant codes is reduced.
FIG. 5 illustrates an exemplary system architecture 500 to which the method of incentive management or the apparatus of incentive management of embodiments of the present invention may be applied.
As shown in fig. 5, the system architecture 500 may include terminal devices 501, 502, 503, a network 504, and a server 505 (this architecture is merely an example, and the components included in a particular architecture may be adapted according to application specific circumstances). The network 504 serves to provide a medium for communication links between the terminal devices 501, 502, 503 and the server 505. Network 504 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 501, 502, 503 to interact with a server 505 over a network 504 to receive or send messages or the like. The terminal devices 501, 502, 503 may have various client applications installed thereon, such as a shopping-like application, a web browser application, a search-like application, an instant messaging tool, a mailbox client, social platform software, etc. (by way of example only).
The terminal devices 501, 502, 503 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The server 505 may be a server providing various services, such as a background management server (for example only) providing support for shopping websites browsed by users using the terminal devices 501, 502, 503. The backend management server may process the received product information query request and feed back the processing result (e.g., target push information, product information-just an example) to the terminal device 501, 502, 503.
It should be noted that the method for incentive management provided by the embodiment of the present invention is generally executed by the server 505, and accordingly, an apparatus for incentive management is generally disposed in the server 505.
It should be understood that the number of terminal devices, networks, and servers in fig. 5 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
The invention also provides the electronic equipment. The electronic device of the embodiment of the invention comprises: one or more processors; the storage device is used for storing one or more programs, and when the one or more programs are executed by the one or more processors, the one or more processors realize the method provided by the invention.
Referring now to FIG. 6, shown is a block diagram of a computer system 600 suitable for use with the electronic device implementing an embodiment of the present invention. The electronic device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 6, the computer system 600 includes a Central Processing Unit (CPU)601 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM603, various programs and data necessary for the operation of the computer system 600 are also stored. The CPU601, ROM 602, and RAM603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
The following components are connected to the I/O interface 605: an input portion 606 including a keyboard, a mouse, and the like; an output portion 607 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 608 including a hard disk and the like; and a communication section 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the internet. The driver 610 is also connected to the I/O interface 605 as needed. A removable medium 611 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 610 as necessary, so that a computer program read out therefrom is mounted in the storage section 608 as necessary.
In particular, the processes described in the main step diagrams above may be implemented as computer software programs, according to embodiments of the present disclosure. For example, embodiments of the invention include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the main step diagram. In the above-described embodiment, the computer program can be downloaded and installed from the network through the communication section 609, and/or installed from the removable medium 611. The computer program performs the above-described functions defined in the system of the present invention when executed by the central processing unit 601.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present invention may be implemented by software or hardware. The described modules may also be provided in a processor, which may be described as: a processor comprising: the rule analysis module is used for analyzing the excitation rule input by the user to obtain a trigger rule object and a trigger resource object with a preset format; the trigger point generating module generates a trigger strategy according to the trigger rule object; the trigger strategy comprises: trigger objects, trigger rules and trigger resources; the resource generation module generates a trigger resource set according to the triggered resource object; the trigger point monitoring module monitors the trigger strategy and sends prompt information to the resource integration module when the trigger rule is monitored to be triggered; the resource integration module is used for acquiring triggering resources corresponding to the triggering objects from the triggering resource set corresponding to the prompt information sent by the triggering point monitoring module, and combining the acquired triggering resources to form a composite resource; and the action execution module is used for issuing the composite resource to the trigger object. Where the names of these modules do not in some cases constitute a limitation of the module itself, for example, an action execution module may also be described as a "module that generates a set of trigger resources from a triggered resource object".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to perform steps comprising: analyzing an excitation rule input by a user to obtain a trigger rule object and a trigger resource object with a preset format; generating a trigger strategy according to the trigger rule object; the trigger strategy comprises: trigger rules and trigger resources; generating a triggered resource set according to the triggered resource object; monitoring the trigger strategy, and sending prompt information to a resource integration module when the trigger rule is monitored to be triggered; corresponding to the prompt information sent by the trigger point monitoring module, trigger resources corresponding to the trigger rules are obtained from the trigger resource sets, and the obtained trigger resources are combined to form a composite strategy; and executing the composite strategy.
According to the technical scheme of the embodiment of the invention, the incentive rules input by the user are analyzed into the trigger rule object and the trigger resource object with the preset format, then the subsequent labor division analysis and execution operation are carried out, the rule interfaces are unified for various incentive rules, and a set of codes are used, so that a large number of marketing scenes can be supported, the service requirements are quickly responded, and the development of redundant codes is reduced.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A method of incentive management, comprising:
analyzing an excitation rule input by a user to obtain a trigger rule object and a trigger resource object with a preset format;
generating a trigger strategy according to the trigger rule object, and generating a trigger resource set according to the triggered resource object; the trigger strategy comprises: trigger rules and trigger resources;
and when the triggering rule is monitored to be triggered, triggering resources corresponding to the triggering rule are acquired from the triggering resource set, and the acquired triggering resources are combined to form a composite strategy and are executed.
2. The method of claim 1, wherein the triggering rule comprises at least one of: real-time rules, periodic rules, frequency rules, and behavior rules.
3. The method of claim 1, wherein after combining the acquired trigger resources into a composite strategy and executing, gathering incentive feedback data, and generating a marketing funnel model from the trigger strategy and the incentive feedback data.
4. The apparatus of claim 1, further comprising: presenting incentive feedback data, and/or editing the incentive rules.
5. An apparatus for incentive management, comprising:
the rule analysis module is used for analyzing the excitation rule input by the user to obtain a trigger rule object and a trigger resource object with a preset format;
the trigger point generating module generates a trigger strategy according to the trigger rule object; the trigger strategy comprises: trigger rules and trigger resources;
the resource generation module generates a trigger resource set according to the triggered resource object;
the trigger point monitoring module monitors the trigger strategy and sends prompt information to the resource integration module when the trigger rule is monitored to be triggered;
the resource integration module is used for acquiring triggering resources corresponding to the triggering rules from the triggering resource set corresponding to the prompt information sent by the triggering point monitoring module, and combining the acquired triggering resources to form a composite strategy;
and the action execution module executes the composite strategy.
6. The apparatus of claim 5, wherein the triggering rule comprises at least one of: real-time rules, periodic rules, frequency rules, and behavior rules.
7. The apparatus of claim 5, further comprising: and the effect data precipitation and analysis module is used for acquiring incentive feedback data after the composite strategy is executed, and generating a marketing funnel model according to the trigger strategy and the incentive feedback data.
8. The apparatus of claim 5, further comprising: and the excitation management module is used for displaying the excitation feedback data and/or editing the excitation rule.
9. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-4.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-4.
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