CN110288406A - Campaign management platform, executes method, equipment and medium at development approach - Google Patents
Campaign management platform, executes method, equipment and medium at development approach Download PDFInfo
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Abstract
The present invention provides a kind of campaign management platform, development approach, execute method, equipment and medium, the platform includes igniter module, counter module, regulation engine and reward module, wherein: the igniter module obtains user behavior data, and parsing obtains user identity information and trigger event from the user behavior data；The counter module determines count attribute corresponding to the trigger event, parsing obtains the attribute value of the count attribute from the user behavior data, and the attribute value that this parsing obtains is added to and attribute value aggregate-value corresponding to the user identity information and the count attribute；The regulation engine judges whether the attribute value aggregate-value and corresponding count attribute meet preset reward rule；The reward module executes corresponding reward movement when meeting preset reward rule.By using the solution of the present invention, it can quickly increase, change marketing activity scheme, promote marketing activity development efficiency.
Description
Technical field
The present invention relates to network marketing technical field more particularly to a kind of campaign management platforms, development approach, execution
Method, equipment and medium.
Background technique
User activity can be increased by periodically holding marketing activity, keep user's viscosity.But with company's entirety business
High speed development, the scheme of marketing activity are also required to follow up in time.Existing campaign management platform is usually respectively each
Marketing activity individually creates a management module.By taking logistic industry as an example, for the execution one of the marketing activity of the owner of cargo and driver
As include: to judge when driver/owner of cargo is doing what, if driver/owner of cargo behavior triggers bonus requirements,
Then provide the reward such as integral, red packet.Based on this, it can produce out a variety of different marketing activity schemes, such as delivery marketing is lived
Dynamic, connection driver's marketing activity, connection owner of cargo's marketing activity, lower single marketing activity and evaluation marketing activity etc..Using existing skill
Campaign management platform in art then needs to be respectively created delivery marketing module, connection driver's marketing module, connection owner of cargo battalion
Sell module etc..
However, the campaign management platform in the prior art based on activity scheme design, continuous with activity scheme
Increase will certainly bring a large amount of development cost.If necessary to newly-increased marketing activity, then need to add new marketing activity module,
Entire marketing activity process is designed, extension difficulty is big, and exploitation maintenance cost is high.For logistic industry, on line under line
Exploration it is still underway, this has been resulted in, and logistic industry demand is changeable, and then the campaign management platform of logistic industry
It needs frequently to change.Therefore, in the prior art, using various independent marketing activities as the campaign management platform of core
It is not suitable for the changeable industry of the demand as logistics platform.
Summary of the invention
For the problems of the prior art, the purpose of the present invention is to provide a kind of campaign management platforms, exploitation side
Method executes method, equipment and medium, can quickly increase, change marketing activity scheme, promote marketing activity development efficiency.
The embodiment of the present invention provides a kind of campaign management platform, and the platform includes:
Igniter module, for obtaining user behavior data, parsing obtains user identifier from the user behavior data
Information and trigger event；
Counter module, for when the igniter module parses to obtain trigger event, determining the trigger event institute
Corresponding count attribute, parsing obtains the attribute value of the count attribute from the user behavior data, this is parsed
To attribute value be added to and attribute value aggregate-value corresponding to the user identity information and the count attribute；
Regulation engine, for judging whether the attribute value aggregate-value and corresponding count attribute meet preset reward
Rule；
Reward module, for when meeting preset reward rule, executing corresponding reward movement.
Optionally, the igniter module is used for when obtaining user behavior data, is judged in the user behavior data
Whether include data with preset trigger event type matching, is obtained if it is, being parsed from the user behavior data
Otherwise user identity information and trigger event terminate current process.
Optionally, the counter module is also used to after executing corresponding reward movement, will be with the user identifier
Attribute value aggregate-value corresponding to information and the trigger event is reset.
Optionally, the counter module is also used to manage the life of each attribute value to add up in the attribute value aggregate-value
Cycle of deposit, and at the end of the life cycle of an attribute value, the attribute value is deducted in the attribute value aggregate-value.
The embodiment of the present invention also provides a kind of marketing activity development approach, using the campaign management platform, institute
Development approach is stated to include the following steps:
Receive marketing activity information to be created；
It is dynamic to obtain trigger event, count attribute, attribute value threshold range and reward for parsing from the marketing activity information
Make；
Establish the mapping relations of the trigger event Yu the count attribute；
According to the count attribute and attribute value threshold range creation reward rule；
Establish the mapping relations of the reward rule and reward movement.
It optionally, further include walking as follows before the mapping relations for establishing the trigger event and the count attribute
It is rapid:
Judge whether the trigger event is preset trigger event type；
If it is, establishing the mapping relations of existing trigger event type and the count attribute；
If it is not, then the trigger event to be stored as to new trigger event type, and establish new trigger event class
The mapping relations of type and the count attribute.
Optionally, described to establish before the mapping relations that the reward rule is acted with the reward, it further include walking as follows
It is rapid:
Judge whether the reward movement is preset reward type of action；
If it is, establishing the mapping relations of existing reward type of action and the reward rule；
If it is not, then reward movement is stored as new reward type of action, and establish new reward movement class
The mapping relations of type and the reward rule.
Optionally, the development approach further includes following steps:
Receive marketing activity modification request；
If the marketing activity modification request is modification count attribute request, from marketing activity modification request
Parsing obtains trigger event and new count attribute, and modifies count attribute corresponding to the trigger event；
If the marketing activity modification request is modification attribute value threshold range request, modified from the marketing activity
Parsing obtains count attribute and new attribute value threshold range in request, and modifies attribute value threshold corresponding to the count attribute
It is worth range；
If the marketing activity modification request is modification reward action request, from marketing activity modification request
Parsing obtains count attribute, attribute value threshold range and new reward type of action, and modifies the count attribute and the category
Property value threshold range it is corresponding reward rule corresponding to reward type of action.
The embodiment of the present invention also provides a kind of marketing activity execution method, includes the following steps:
User behavior data is obtained, parsing obtains user identity information and trigger event from the user behavior data；
Determine count attribute corresponding to the trigger condition, and parsing obtains the meter from the user behavior data
The attribute value of number attribute；
By this obtained attribute value of parsing be added to corresponding to the user identity information and the count attribute
Attribute value aggregate-value；
Judge whether the attribute value aggregate-value and corresponding count attribute meet preset reward rule；
If it is satisfied, then executing corresponding reward movement.
Optionally, the parsing from the user behavior data obtains user identity information and trigger event, including such as
Lower step:
Judge in the user behavior data whether to include data with preset trigger event type matching；
If it is, parsing obtains user identity information and trigger event from the user behavior data；
Otherwise, terminate current process.
Optionally, further include following steps after the corresponding reward movement of the execution:
It will be reset with attribute value aggregate-value corresponding to the user identity information and the trigger event.
The embodiment of the present invention also provides a kind of campaign management equipment, comprising:
Processor；
Memory, wherein being stored with the executable instruction of the processor；
Wherein, the processor is configured to execute the marketing activity exploitation side via the executable instruction is executed
The step of method.
The embodiment of the present invention also provides a kind of computer readable storage medium, and for storing program, described program is performed
Described in Shi Shixian the step of marketing activity development approach.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not
The disclosure can be limited.
Campaign management platform, development approach, execution method, equipment and medium provided by the present invention have following excellent
Point:
The present invention solves the problems of the prior art, by campaign management platform abstraction at igniter module, counting
The increase of changeable marketing activity is changed into for igniter module, counter mould by device module, regulation engine and reward module
The extension of block, regulation engine and reward module Neutron module, reduces development cost, reduces development efficiency.
Detailed description of the invention
Upon reading the detailed description of non-limiting embodiments with reference to the following drawings, other feature of the invention,
Objects and advantages will become more apparent upon.
Fig. 1 is the structural schematic diagram of the campaign management platform of one embodiment of the invention；
Fig. 2 is the flow chart of the marketing activity development approach of one embodiment of the invention；
Fig. 3 is that the marketing activity of one embodiment of the invention executes the flow chart of method；
Fig. 4 is the schematic diagram of the campaign management equipment of one embodiment of the invention；
Fig. 5 is the schematic diagram of the computer readable storage medium of one embodiment of the invention.
Specific embodiment
Example embodiment is described more fully with reference to the drawings.However, example embodiment can be with a variety of shapes
Formula is implemented, and is not understood as limited to example set forth herein；On the contrary, thesing embodiments are provided so that the disclosure will more
Fully and completely, and by the design of example embodiment comprehensively it is communicated to those skilled in the art.Described feature, knot
Structure or characteristic can be incorporated in any suitable manner in one or more embodiments.
In addition, attached drawing is only the schematic illustrations of the disclosure, it is not necessarily drawn to scale.Identical attached drawing mark in figure
Note indicates same or similar part, thus will omit repetition thereof.Some block diagrams shown in the drawings are function
Energy entity, not necessarily must be corresponding with physically or logically independent entity.These function can be realized using software form
Energy entity, or these functional entitys are realized in one or more hardware modules or integrated circuit, or at heterogeneous networks and/or place
These functional entitys are realized in reason device device and/or microcontroller device.
As shown in Figure 1, the embodiment of the present invention provides a kind of campaign management platform, the platform includes:
Igniter module M100, for obtaining user behavior data, parsing obtains user from the user behavior data
Identification information and trigger event；User identity information can be the letter of User ID, subscriber phone number etc. identity user identity
Breath, herein trigger event refer to it is preset triggering marketing activity user behavior, such as user delivery behavior, user branch
The behavior of paying, user contact owner of cargo's behavior etc., and the present invention is based on event trigger mechanisms to construct campaign management platform, cleverer
It is living efficient；
Counter module M200, for determining the triggering thing when the igniter module parses to obtain trigger event
Count attribute corresponding to part, parsing obtains the attribute value of the count attribute from the user behavior data, this is solved
Obtained attribute value is analysed to be added to and attribute value aggregate-value corresponding to the user identity information and the count attribute；Example
Such as, if trigger event is the delivery behavior of user, corresponding count attribute can be delivery number, find the user
Through accumulative delivery cumulative number and then one is added to obtain new delivery cumulative number；In another example if trigger event is user
Payment behavior, then corresponding count attribute can be payment amount, find the payment accumulating sum that the user has added up
And then the amount of money of cumulative this time payment, obtain new payment accumulating sum；
Regulation engine M300, for judging it is preset whether the attribute value aggregate-value and corresponding count attribute meet
Reward rule；For example, reward rule setting is then to execute A when payment amount is greater than 50 yuan when count attribute is payment amount
It rewards, in another example, when count attribute is same day delivery number, when reward rule setting is that same day delivery number is greater than 3 times, then hold
Row B reward；The judgement time of regulation engine M300, which can according to need, to be set, such as can be settled accounts daily once, can also
It is primary to be settled accounts in the setting settlement time of marketing activity, or i.e. clearing one are inferior when receiving new data；
Reward module M400, for when meeting preset reward rule, executing corresponding reward movement, reward movement can
To include providing integral, providing red packet etc., the integral of different numbers is provided, the red packet of different numbers can also be used as different prizes
Encourage movement.
The management of marketing activity is abstracted into igniter module M100, counter mould by campaign management platform of the invention
Block M200, regulation engine M300 and reward module M400, the increase of changeable marketing activity is changed into for igniter module
The extension of M100, counter module M200, regulation engine M300 and reward module M400 Neutron module, reduce development cost,
Reduce development efficiency.Using this kind of campaign management platform marketing activity development approach hereinafter in conjunction with Fig. 2 into
Row detailed description.It is solved completely between igniter module M100, counter module M200, regulation engine M300 and reward module M400
Coupling, each module have unified external interface.When needing to change marketing activity, it is only necessary to extend the submodule of modules
?.
In this embodiment, the igniter module M100 is used for when obtaining user behavior data, judges the user
It whether include data with preset trigger event type matching in behavioral data, if it is, from the user behavior data
Middle parsing obtains user identity information and trigger event, otherwise, does not meet the condition of marketing activity triggering, terminates current process.
In this embodiment, the counter module M200 is also used to after executing corresponding reward movement, will be with institute
State the clearing of attribute value aggregate-value corresponding to user identity information and the trigger event.In other alternative embodiments
In, it can also be judged whether to reset attribute value aggregate-value according to different situations.For example, a reward rule is that payment amount is big
50 integrals are sent in 50 yuan, another reward rule is greater than 100 yuan for payment amount and retransmits 50 integrals, then integrates in transmission 50
Later, i.e., attribute value aggregate-value corresponding to the trigger event is not reset.
In this embodiment, the counter module M200 be also used to manage in the attribute value aggregate-value add up it is each
The life cycle of attribute value, and at the end of the life cycle of an attribute value, the attribute is deducted in the attribute value aggregate-value
Value.For example, a reward rule is that the progressive payment amount of money is greater than 500 yuan in three months, then the life cycle of each attribute value is
Three months, to after three months, which failed, and needed to deduct the attribute value in dependence value aggregate-value.
As shown in Fig. 2, the embodiment of the present invention also provides a kind of marketing activity development approach, using the marketing activity pipe
Platform, the development approach include the following steps:
S110: marketing activity information to be created is received；
S120: parsing obtains trigger event, count attribute, attribute value threshold range and prize from the marketing activity information
Encourage movement；
S130: the mapping relations of the trigger event Yu the count attribute are established；
S140: according to the count attribute and attribute value threshold range creation reward rule；
S150: the mapping relations of the reward rule and reward movement are established.
Therefore, marketing activity development approach of the invention, which can be convenient, quickly creates new marketing activity, by triggering, meter
Number, judgement and reward various aspects decoupling, are associated by mapping relations.When creating new marketing activity, it is respectively created
New trigger event, new count attribute, new reward rule, new reward movement, then by mapping relations by its
It is associated.
In this embodiment, further, some before can also being sufficiently applied to when creating new marketing activity
Submodule, such as a trigger event have existed, and new count attribute and prize have been re-created now for the trigger condition
Rule is encouraged, then without creating new trigger condition, it is only necessary to which the mapping for increasing trigger condition and count attribute and reward rule is closed
System.For example, the trigger condition of original payment behavior, reward rule of the counterpart expenditure amount of money greater than 50 yuan, now into one
Step increases reward rule of the payment times greater than 10 times, then for the same trigger condition, can trigger two count attributes
Attribute value adds up and deterministic process.
Therefore, further include following steps before the mapping relations for establishing the trigger event and the count attribute:
Judge whether the trigger event is preset trigger event type；
If it is, establishing the mapping relations of existing trigger event type and the count attribute；
If it is not, then the trigger event to be stored as to new trigger event type, and establish new trigger event class
The mapping relations of type and the count attribute.
Similarly, reward movement is also possible to act using existing reward.Such as be equally to send 100 integrals, it can be with
Reward rule corresponding to payment amount greater than 100 yuan may correspond to reward rule of the payment times greater than 5 times.
In this embodiment, described to establish the reward rule with before the mapping relations of reward movement, further include
Following steps:
Judge whether the reward movement is preset reward type of action；
If it is, establishing the mapping relations of existing reward type of action and the reward rule；
If it is not, then reward movement is stored as new reward type of action, and establish new reward movement class
The mapping relations of type and the reward rule.
Based on the campaign management platform, existing marketing activity can also be conveniently and efficiently modified, and is being repaired
When changing, some part in marketing activity can be individually modified.In this embodiment, the development approach further includes walking as follows
It is rapid:
Receive marketing activity modification request；
If the marketing activity modification request is modification count attribute request, from marketing activity modification request
Parsing obtains trigger event and new count attribute, and modifies count attribute corresponding to the trigger event；
If the marketing activity modification request is modification attribute value threshold range request, that is, request modification reward
Rule, then parsing obtains count attribute and new attribute value threshold range from marketing activity modification request, and modifies institute
State attribute value threshold range corresponding to count attribute；
If the marketing activity modification request is modification reward action request, from marketing activity modification request
Parsing obtains count attribute, attribute value threshold range and new reward type of action, and modifies the count attribute and the category
Property value threshold range it is corresponding reward rule corresponding to reward type of action.
When similarly, if necessary to delete a marketing activity scheme, the reward rule of the marketing activity scheme is deleted i.e.
Can, it, can be with one if count attribute associated by the marketing activity scheme and reward movement do not reward rule association with other
And the count attribute and reward movement are deleted, after deleting count attribute, if trigger event corresponding to the count attribute is not
It is associated with other count attributes, then can delete the trigger event together.
As shown in figure 3, the embodiment of the present invention also provides a kind of marketing activity execution method, it is based on the campaign management
Platform realizes that the execution method includes the following steps:
S210: obtaining user behavior data, and parsing obtains user identity information and triggering from the user behavior data
Event；
S220: it determines count attribute corresponding to the trigger condition, and parses and obtain from the user behavior data
The attribute value of the count attribute；
S230: it is right with the user identity information and count attribute institute that the attribute value that this parsing obtains is added to
The attribute value aggregate-value answered；
S240: judge whether the attribute value aggregate-value and corresponding count attribute meet preset reward rule；
S250: if it is satisfied, then executing corresponding reward movement.
Therefore, marketing activity through the invention executes method, and the scheme of different marketing activities can be well realized,
And when marketing activity scheme is increased and is changed, marketing activity scheme that can be new with seamless connection, without will affect implementation procedure
And implementation effect, to user with better usage experience.
In this embodiment, the parsing from the user behavior data obtains user identity information and trigger event,
Include the following steps:
Judge in the user behavior data whether to include data with preset trigger event type matching；
If it is, meeting the condition of marketing activity triggering, parsing obtains user identifier from the user behavior data
Information and trigger event；
Otherwise, the condition of marketing activity triggering is not met, current process is terminated.
In this embodiment, further include following steps after the corresponding reward movement of the execution:
It will be reset with attribute value aggregate-value corresponding to the user identity information and the trigger event.
In other alternative embodiments, it can also be judged whether according to different situations clear to attribute value aggregate-value
Zero.For example, a reward rule is that payment amount is greater than 50 yuan of transmissions, 50 integral, another reward rule is greater than for payment amount
100 yuan retransmit 50 integrals, then after the integral of transmission 50, i.e., it is accumulative not to reset attribute value corresponding to the trigger event
Value.Therefore, if there is also upper reward rules for a reward rule, upper reward rule is referred to and reward rule herein
Count attribute it is identical, but attribute value threshold range be greater than wait reward rule threshold range reward rule, then executing
After the corresponding reward movement of reward rule, not to attribute corresponding to the user identity information and the trigger event
It is worth aggregate-value to reset.
In this embodiment, it can also include managing in the attribute value aggregate-value to add up that the marketing activity, which executes method,
The life cycle of each attribute value deducted in the attribute value aggregate-value and at the end of the life cycle of an attribute value
The attribute value.For example, a reward rule is that the progressive payment amount of money is greater than 500 yuan in three months, then the existence of each attribute value
Period is three months, and to after three months, which fails, and needs to deduct the attribute value in dependence value aggregate-value.Such as
Fruit one reward rule settings have the cut off of specific date or time, then when the cut off reaches, by attribute value
Aggregate-value is reset, and is terminated the life cycle for being equivalent to all attribute values.
The embodiment of the present invention also provides a kind of campaign management equipment, including processor；Memory, wherein storing
State the executable instruction of processor；Wherein, the processor is configured to described to execute via the executable instruction is executed
The step of marketing activity development approach.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or
Program product.Therefore, various aspects of the invention can be embodied in the following forms, it may be assumed that complete hardware embodiment, complete
The embodiment combined in terms of full Software Implementation (including firmware, microcode etc.) or hardware and software, can unite here
Referred to as " circuit ", " module " or " platform ".
The electronic equipment 600 of this embodiment according to the present invention is described referring to Fig. 4.The electronics that Fig. 4 is shown
Equipment 600 is only an example, should not function to the embodiment of the present invention and use scope bring any restrictions.
As shown in figure 4, electronic equipment 600 is showed in the form of universal computing device.The combination of electronic equipment 600 can wrap
Include but be not limited to: at least one processing unit 610, at least one storage unit 620, connection different platform combination (including storage
Unit 620 and processing unit 610) bus 630, display unit 640 etc..
Wherein, the storage unit is stored with program code, and said program code can be held by the processing unit 610
Row, so that the processing unit 610 executes described in this specification above-mentioned electronic prescription circulation processing method part according to this
The step of inventing various illustrative embodiments.For example, the processing unit 610 can execute step as shown in Figure 2.
The storage unit 620 may include the readable medium of volatile memory cell form, such as random access memory
Unit (RAM) 6201 and/or cache memory unit 6202 can further include read-only memory unit (ROM) 6203.
The storage unit 620 can also include program/practical work with one group of (at least one) program module 6205
Tool 6204, such program module 6205 includes but is not limited to: operating system, one or more application program, other programs
It may include the realization of network environment in module and program data, each of these examples or certain combination.
Bus 630 can be to indicate one of a few class bus structures or a variety of, including storage unit bus or storage
Cell controller, peripheral bus, graphics acceleration port, processing unit use any bus structures in a variety of bus structures
Local bus.
Electronic equipment 600 can also be with one or more external equipments 700 (such as keyboard, sensing equipment, bluetooth equipment
Deng) communication, can also be enabled a user to one or more equipment interact with the electronic equipment 600 communicate, and/or with make
Any equipment (such as the router, modulation /demodulation that the electronic equipment 600 can be communicated with one or more of the other calculating equipment
Device etc.) communication.This communication can be carried out by input/output (I/O) interface 650.Also, electronic equipment 600 can be with
By network adapter 660 and one or more network (such as local area network (LAN), wide area network (WAN) and/or public network,
Such as internet) communication.Network adapter 660 can be communicated by bus 630 with other modules of electronic equipment 600.It should
Understand, although not shown in the drawings, other hardware and/or software module can be used in conjunction with electronic equipment 600, including but unlimited
In: microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and number
According to backup storage platform etc..
The embodiment of the present invention also provides a kind of computer readable storage medium, and for storing program, described program is performed
Described in Shi Shixian the step of marketing activity development approach.In some possible embodiments, various aspects of the invention are also
It can be implemented as a kind of form of program product comprising program code, when described program product is run on the terminal device,
Said program code is described for executing the terminal device in this specification above-mentioned electronic prescription circulation processing method part
Various illustrative embodiments according to the present invention the step of.
Refering to what is shown in Fig. 5, describing the program product for realizing the above method of embodiment according to the present invention
800, can using portable compact disc read only memory (CD-ROM) and including program code, and can in terminal device,
Such as it is run on PC.However, program product of the invention is without being limited thereto, in this document, readable storage medium storing program for executing can be with
To be any include or the tangible medium of storage program, the program can be commanded execution system, device or device use or
It is in connection.
Described program product can be using any combination of one or more readable mediums.Readable medium can be readable letter
Number medium or readable storage medium storing program for executing.Readable storage medium storing program for executing for example can be but be not limited to electricity, magnetic, optical, electromagnetic, infrared ray or
System, device or the device of semiconductor, or any above combination.The more specific example of readable storage medium storing program for executing is (non exhaustive
List) include: electrical connection with one or more conducting wires, portable disc, hard disk, random access memory (RAM), read-only
Memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read only memory
(CD-ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.
The computer readable storage medium may include in a base band or the data as the propagation of carrier wave a part are believed
Number, wherein carrying readable program code.The data-signal of this propagation can take various forms, including but not limited to electromagnetism
Signal, optical signal or above-mentioned any appropriate combination.Readable storage medium storing program for executing can also be any other than readable storage medium storing program for executing
Readable medium, the readable medium can send, propagate or transmit for by instruction execution system, device or device use or
Person's program in connection.The program code for including on readable storage medium storing program for executing can transmit with any suitable medium, packet
Include but be not limited to wireless, wired, optical cable, RF etc. or above-mentioned any appropriate combination.
The program for executing operation of the present invention can be write with any combination of one or more programming languages
Code, described program design language include object oriented program language-Java, C++ etc., further include conventional
Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user
It calculates and executes in equipment, partly executes on a user device, being executed as an independent software package, partially in user's calculating
Upper side point is executed on a remote computing or is executed in remote computing device or server completely.It is being related to far
Journey calculates in the situation of equipment, and remote computing device can pass through the network of any kind, including local area network (LAN) or wide area network
(WAN), it is connected to user calculating equipment, or, it may be connected to external computing device (such as utilize ISP
To be connected by internet).
In conclusion compared with prior art, campaign management platform provided by the present invention, development approach, execution
Method, equipment and medium have the advantage that
The present invention solves the problems of the prior art, by campaign management platform abstraction at igniter module, counting
The increase of changeable marketing activity is changed into for igniter module, counter mould by device module, regulation engine and reward module
The extension of block, regulation engine and reward module Neutron module, reduces development cost, reduces development efficiency.
The above content is a further detailed description of the present invention in conjunction with specific preferred embodiments, and it cannot be said that
Specific implementation of the invention is only limited to these instructions.For those of ordinary skill in the art to which the present invention belongs, exist
Under the premise of not departing from present inventive concept, a number of simple deductions or replacements can also be made, all shall be regarded as belonging to of the invention
Protection scope.
Claims (13)
1. a kind of campaign management platform characterized by comprising
Igniter module, for obtaining user behavior data, parsing obtains user identity information from the user behavior data
And trigger event；
Counter module, for determining corresponding to the trigger event when the igniter module parses to obtain trigger event
Count attribute, parsing obtains the attribute value of the count attribute from the user behavior data, this parsing is obtained
Attribute value is added to and attribute value aggregate-value corresponding to the user identity information and the count attribute；
Regulation engine, for judging whether the attribute value aggregate-value and corresponding count attribute meet preset reward rule
Then；
Reward module, for when meeting preset reward rule, executing corresponding reward movement.
2. campaign management platform according to claim 1, which is characterized in that the igniter module is for obtaining
When user behavior data, judge in the user behavior data whether to include data with preset trigger event type matching,
If it is, parsing obtains user identity information and trigger event from the user behavior data, otherwise, terminate current stream
Journey.
3. campaign management platform according to claim 1, which is characterized in that the counter module is also used to holding
It, will be clear with attribute value aggregate-value corresponding to the user identity information and the trigger event after the corresponding reward movement of row
Zero.
4. campaign management platform according to claim 1, which is characterized in that the counter module is also used to manage
The life cycle of each attribute value to add up in the attribute value aggregate-value, and at the end of the life cycle of an attribute value,
The attribute value is deducted in the attribute value aggregate-value.
5. a kind of marketing activity development approach, which is characterized in that use marketing activity described in any one of Claims 1-4
Platform is managed, the development approach includes the following steps:
Receive marketing activity information to be created；
Parsing obtains trigger event, count attribute, attribute value threshold range and reward movement from the marketing activity information；
Establish the mapping relations of the trigger event Yu the count attribute；
According to the count attribute and attribute value threshold range creation reward rule；
Establish the mapping relations of the reward rule and reward movement.
6. marketing activity development approach according to claim 5, which is characterized in that described to establish the trigger event and institute
Further include following steps before the mapping relations for stating count attribute:
Judge whether the trigger event is preset trigger event type；
If it is, establishing the mapping relations of existing trigger event type and the count attribute；
If it is not, then the trigger event to be stored as to new trigger event type, and establish new trigger event type with
The mapping relations of the count attribute.
7. marketing activity development approach according to claim 5, which is characterized in that described to establish the reward rule and institute
Further include following steps before the mapping relations for stating reward movement:
Judge whether the reward movement is preset reward type of action；
If it is, establishing the mapping relations of existing reward type of action and the reward rule；
If it is not, then reward movement is stored as new reward type of action, and establish new reward type of action with
The mapping relations of the reward rule.
8. follow up marketing activity development approach as claimed in claim 7, which is characterized in that further include following steps:
Receive marketing activity modification request；
If the marketing activity modification request is modification count attribute request, parsed from marketing activity modification request
Trigger event and new count attribute are obtained, and modifies count attribute corresponding to the trigger event；
If the marketing activity modification request is modification attribute value threshold range request, modifies and request from the marketing activity
Middle parsing obtains count attribute and new attribute value threshold range, and modifies attribute value threshold value model corresponding to the count attribute
It encloses；
If the marketing activity modification request is modification reward action request, parsed from marketing activity modification request
Count attribute, attribute value threshold range and new reward type of action are obtained, and modifies the count attribute and the attribute value
Reward type of action corresponding to the corresponding reward rule of threshold range.
9. a kind of marketing activity executes method, which comprises the steps of:
User behavior data is obtained, parsing obtains user identity information and trigger event from the user behavior data；
Determine count attribute corresponding to the trigger condition, and parsing obtains the counting category from the user behavior data
The attribute value of property；
The attribute value that this parsing obtains is added to and attribute corresponding to the user identity information and the count attribute
It is worth aggregate-value；
Judge whether the attribute value aggregate-value and corresponding count attribute meet preset reward rule；
If it is satisfied, then executing corresponding reward movement.
10. marketing activity according to claim 9 executes method, which is characterized in that described from the user behavior data
Middle parsing obtains user identity information and trigger event, includes the following steps:
Judge in the user behavior data whether to include data with preset trigger event type matching；
If it is, parsing obtains user identity information and trigger event from the user behavior data；
Otherwise, terminate current process.
11. marketing activity according to claim 9 executes method, which is characterized in that described to execute corresponding reward movement
Later, further include following steps:
It will be reset with attribute value aggregate-value corresponding to the user identity information and the trigger event.
12. a kind of campaign management equipment characterized by comprising
Processor；
Memory, wherein being stored with the executable instruction of the processor；
Wherein, the processor is configured to come described in any one of perform claim requirement 5 to 8 via the execution executable instruction
Marketing activity development approach the step of.
13. a kind of computer readable storage medium, for storing program, which is characterized in that described program is performed realization power
Benefit require any one of 5 to 8 described in marketing activity development approach the step of.
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