CN112613903A - Information delivery method, device and equipment - Google Patents
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
Abstract
The application relates to an information delivery method, an information delivery device and information delivery equipment, which are used for carrying out duplication elimination processing on display information within preset time and comprise the following steps: inquiring cached browsing history information based on the received user information in the current release request, and acquiring clicked display information in the first time from the browsing history information; the display information clicked in the first time is removed from the material set, and an updated material set is obtained; wherein, the material set includes: all information materials according with the current putting request; and for each information release position in the current release request, selecting the information materials matched with each information release position from the updated material set as the final display information of each information release position. Repeated putting display of the put display information is avoided by rejecting the put display information within the preset time, and the effect that the put display information within the preset time is different information materials is ensured.
Description
Technical Field
The present application relates to the field of internet information technologies, and in particular, to an information delivery method, an information delivery device, and an information delivery apparatus.
Background
At present, many application software (i.e., APP) on a mobile terminal will display contents in a feed stream mode, such as: most common APPs of video and news categories, with similar style advertisements inserted between these contents (i.e. so-called feed stream advertisements), allow the user to make new contents appear continuously and continuously in a downslide manner while browsing feed stream contents. In the related art, the viewing preference of the user is generally known by big data analysis, so that the corresponding advertising materials are targeted according to the viewing preference of the user. However, the above method usually causes the phenomenon that the same advertisement material is repeatedly delivered within a period of time, thereby reducing the click rate of delivered advertisements and affecting the advertisement effect.
Disclosure of Invention
In view of this, the present application eliminates an information delivery method, and can avoid the phenomenon that the same advertisement material is repeatedly delivered within a period of time.
According to an aspect of the present application, an information delivery method is provided for performing deduplication processing on display information within a preset time, including:
inquiring cached browsing history information based on the received user information in the current release request, and acquiring clicked display information in the first time from the browsing history information;
wherein the browsing history information includes: user information and display information clicked by a user;
the display information clicked in the first time is removed from the material set, and an updated material set is obtained; wherein the collection of materials comprises: all information materials according with the current putting request;
and for each information release position in the current release request, selecting the information material matched with each information release position from the updated material set as the final display information of each information release position.
In a possible implementation manner, the browsing history information is obtained by recording a relationship between the user and the information material watched by the user in real time.
In a possible implementation manner, the cache format of the browsing history information is: key-value;
the key is a character string consisting of the user identifier and the identifier of the display information viewed by the user;
value is the time when the user viewed the presentation information last time.
In a possible implementation manner, the method further comprises the step of collecting the material set according to the current putting request;
wherein collecting the material set according to the current placement request comprises:
acquiring each information release position and information release configuration in the current release request;
and acquiring the information material meeting the size requirement of each information release position according to each information release position and the corresponding information release configuration.
In a possible implementation manner, for each information delivery position in the current delivery request, when the information materials matched with each information delivery position are selected from the updated materials in a centralized manner, the information materials matched with each information delivery position are selected from the updated materials in a centralized manner in a manner of sequentially traversing the information delivery positions according to the size of each information delivery position.
In a possible implementation manner, when the information materials matched with the information putting positions are selected from the updated materials in a centralized manner, the information materials are selected according to the priority of the information materials.
In a possible implementation manner, after the information materials matched with each of the information release positions are selected from the updated material set and used as the information finally displayed by each of the information release positions, the method further includes:
and removing the selected information materials from the material set, and updating the material set in real time.
In one possible implementation manner, the method further includes:
and recording the user information of the current putting request and each finally selected information material and caching.
According to another aspect of the present application, there is also provided an information delivery apparatus for performing deduplication processing on display information within a preset time, including: the system comprises an information query module, an information elimination module and an information selection module;
the information query module is configured to query cached browsing history information based on user information in a received current delivery request, and obtain clicked display information in first time from the browsing history information;
wherein the browsing history information includes: user information and display information clicked by a user;
the information removing module is configured to remove the clicked display information in the first time from the material set to obtain an updated material set; wherein the collection of materials comprises: all information materials according with the current putting request;
and the information selection module is configured to select the information materials matched with the information release positions from the updated material set for each information release position in the current release request as the finally displayed information of each information release position.
According to another aspect of the present application, there is also provided an information delivery apparatus, including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to execute the executable instructions to implement any of the methods described above.
The cached browsing history information is inquired, the clicked display information in the first time is obtained, the clicked display information in the first time is eliminated from the material set, then the information materials matched with the information release positions of the current release requests are selected from the material set to serve as final display information, the aim of avoiding repeated release display of the released display information by eliminating the released display information in the preset time is achieved, the situation that the same display information is released repeatedly in the preset time is effectively prevented, the effect that the display information released in the preset time is different is guaranteed, the information release is more diverse in the preset time, and the click rate of the display information is finally improved.
Other features and aspects of the present application will become apparent from the following detailed description of exemplary embodiments, which proceeds with reference to the accompanying drawings.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate exemplary embodiments, features, and aspects of the application and, together with the description, serve to explain the principles of the application.
Fig. 1 shows a flowchart of an information delivery method according to an embodiment of the present application;
fig. 2 is a block diagram illustrating an information delivery apparatus according to an embodiment of the present application;
fig. 3 shows a block diagram of an information delivery apparatus according to an embodiment of the present application.
Detailed Description
Various exemplary embodiments, features and aspects of the present application will be described in detail below with reference to the accompanying drawings. In the drawings, like reference numbers can indicate functionally identical or similar elements. While the various aspects of the embodiments are presented in drawings, the drawings are not necessarily drawn to scale unless specifically indicated.
The word "exemplary" is used exclusively herein to mean "serving as an example, embodiment, or illustration. Any embodiment described herein as "exemplary" is not necessarily to be construed as preferred or advantageous over other embodiments.
Furthermore, in the following detailed description, numerous specific details are set forth in order to provide a better understanding of the present application. It will be understood by those skilled in the art that the present application may be practiced without some of these specific details. In some instances, methods, means, elements and circuits that are well known to those skilled in the art have not been described in detail so as not to obscure the present application.
First, it should be noted that the information delivery method in the embodiment of the present application is configured to perform deduplication processing on display information within a preset time, so that when the display information is pushed, a purpose of non-repeated display can be achieved within a period of time, a phenomenon that the display information is single and repeated is avoided, an information display effect is optimized, and a click rate of the information is improved.
Meanwhile, it should be noted that the information delivery method of the embodiment of the present application may be applied in various scenarios, such as: the method can be applied to the intelligent advertisement putting scene of a traffic party in the advertisement industry and can also be applied to the putting scenes of other various propaganda information. That is, the presentation information in the embodiment of the present application may be advertisement information or other push information, and is not limited specifically here.
Fig. 1 shows a flowchart of an information delivery method according to an embodiment of the present application. As shown in fig. 1, the method includes: and S100, inquiring cached browsing history information based on the user information in the received current release request, and acquiring the clicked display information in the first time from the browsing history information. Here, the browsing history information includes: user information and display information clicked by the user. When the presentation information is taken as an advertisement, the browsing history information includes the relationship between the user and the creative of the advertisement viewed by the user.
And S200, removing the clicked display information in the first time from the material set to obtain an updated material set. Wherein the material set comprises all information materials meeting the current putting request. Here, as can be understood by those skilled in the art, all the information materials contained in the material set are all information materials which can be used for displaying and are sorted out according to the current release request. These include both information items that have been displayed before and information items that have not been displayed yet. The clicked display information in the first time is removed from the material set, the material set is updated, the information materials displayed in the preset time are removed, and the situation that the information materials displayed in the preset time are repeatedly displayed when the information materials of the current release request are released is avoided.
Then, in step S300, for each information delivery location in the current delivery request, the information materials matched with each information delivery location are selected from the updated material set as the final display information of each information delivery location.
Therefore, according to the information delivery method provided by the embodiment of the application, the cached browsing history information is inquired, the clicked display information in the first time is obtained, the clicked display information in the first time is eliminated from the material set, then the information materials matched with the information delivery positions of the current delivery request are selected from the material set to serve as the final display information, the purpose of avoiding repeated delivery and display of the delivered display information by eliminating the delivered display information in the preset time is achieved, the situation that the same display information is repeatedly delivered in the preset time is effectively prevented, the effect that the delivered display information in the preset time is different information materials is ensured, the information delivery is more diverse in the preset time, and the click rate of the display information is finally improved.
In a possible implementation manner, the value of the preset time may be determined by setting the valid time of the cached browsing history information. That is, the longer the effective time for browsing the history information is, the larger the value of the preset time is. On the contrary, the shorter the time for browsing the history information is, the smaller the value of the preset time is. The value of the preset time directly determines the time period for displaying the information without repeated putting.
Meanwhile, the first time corresponds to the preset time, and the value of the first time can be greater than or equal to 1 min. Such as: the value of the first time is preferably 2 min. Therefore, the display information clicked by a user within two minutes is obtained by inquiring the historical browsing record of the user within two minutes, so that after the display information clicked within two minutes is completely removed in the material set, the display information watched within two minutes by the user is not released again for display when the information material corresponding to the current releasing request is displayed, and the repeated releasing of the display information is effectively avoided.
In addition, the browsing history information can be obtained by recording the relation between the user and the information material watched by the user in real time. The information material refers to specific content displayed after information is released, and may be in a video format, a voice format, a picture format, or the like. And is not particularly limited herein.
Specifically, when recording the relationship between a user and information materials watched by the user in real time, firstly, for each user and each information material, generating a corresponding unique identifier (i.e., ID) correspondingly, then, after acquiring each user ID and the ID of the clicked information material under the user ID, recording the result of the clicked information material in a cache, and thus, recording the browsing history information.
In a possible implementation manner, the cache format of the browsing history information may be in a key-value format. Here, it should be explained that the key is a character string composed of a user identifier (i.e., a user ID) and an identifier of the display information (i.e., an ID of the material information) viewed by the user; value is the time when the user viewed the presentation information the previous time.
Meanwhile, each result recorded in the browsing history information can be set with corresponding failure time. The setting of dead time can be adjusted in real time along with the difference that different users watched this information material recently to can also can improve the exposure rate of show information as far as satisfying the effect of removing the weight when.
It should be noted that, when the information delivery method according to the embodiment of the present application performs deduplication processing of the display information, information needs to be removed from all information materials that can be displayed by the current delivery request. Therefore, when the information delivery method of the embodiment of the application is executed, the method further includes a step of collecting a corresponding material set according to the current delivery request.
In one possible implementation, collecting the corresponding material sets according to the current placement request may be implemented as follows. First, each information delivery position and information delivery configuration in the current delivery request are obtained. And then, acquiring the information materials meeting the size requirements of the information release positions according to the information release positions and the corresponding information release configurations.
It is further noted here that, since there are typically a plurality of users running the traffic party APP, the current delivery request may be directed to one or more of the plurality of users. Wherein each sorted material set corresponds to a user ID.
For example, in the method of the embodiment of the present application, each sorted material set is a set of advertisement materials, and each advertisement material includes attribute information such as a title, a picture, a video, a brief introduction, a landing page, and a size.
That is, each time a current delivery request is received, the user ID is attached, so that a material set composed of information materials meeting the size requirements of each information delivery position sorted out according to each information delivery position and the corresponding delivery configuration of the current delivery request corresponds to the corresponding user ID.
In addition, it should be noted that, for each information delivery position in the current delivery request, when the information materials matched with each information delivery position are selected from the updated material set, the information materials matched with each information delivery position are selected from the updated material set in a manner of sequentially traversing the information delivery positions according to the size of each information delivery position.
For example, when the information release positions are traversed sequentially according to the sizes of the information release positions and the selection and determination of the information materials displayed by the information release positions are performed, the information release positions can be traversed from small to large. And traversing the information release positions in a mode from small to large, and determining the display information of each information release position, so that the method is more suitable for the browsing mode of a user.
Furthermore, when the information materials matched with the information putting positions are selected from the updated materials in a centralized manner, the information materials can be selected according to the priority of the information materials. Wherein, the determination of the priority of each information material can be set according to actual conditions, such as: the priority of each information material can be configured artificially according to the delivery experience and strategy of operators, can be configured according to the bid of the advertiser to which the advertisement material belongs (for example, which advertiser has higher unit price, the priority of the advertisement material of the advertiser is set to be high), can be configured according to the predicted click rate (for example, the higher the click probability of the predicted user is, the higher the priority is), and the like. The determination may also be performed in other manners, and is not specifically limited herein.
In addition, the information material matched with each information putting position is selected from the updated material in a centralized way and is used as the finally displayed information of each information putting position, and the method further comprises the following steps: the selected information materials are removed from the material set, and the material set is updated in real time, so that the information materials which are repeated with the information material feeding position in the front can not appear at the information material feeding position behind.
In addition, it should be noted that after the information material finally displayed at each information release position in the current release request is determined, the method may further include the step of recording the user information of the current release request and each finally selected information material and performing caching, thereby achieving the purpose of recording the relationship between the user and the displayed information viewed by the user in real time.
In order to more clearly illustrate the technical solution of the embodiment of the present application, the information delivery method of the embodiment of the present application is illustrated again below by taking the display information as an advertisement. It should be noted that the present embodiment is mainly directed to the deduplication processing of the feed stream advertisement within a preset time.
Before the detailed description of the deduplication processing of the feed stream advertisement within the preset time is performed, in order to facilitate understanding of the advertisement delivery process, the principle of the traffic party advertisement delivery system is briefly described first.
In the advertisement putting system, three main elements are provided, namely 1-advertisement position, 2-advertisement material and 3-advertisement putting strategy, before any advertisement is put, a corresponding advertisement position and the advertisement material to be put are firstly required to be newly built, the system allocates unique id for identifying the advertisement position and the advertisement material to each newly built advertisement position and then newly builds an advertisement putting strategy for the corresponding advertisement position according to the requirement, the advertisement putting strategy is a key component of advertisement putting configuration and mainly relates to flow selling seller designation, advertisement specific source setting, advertisement position, order form and material association, priority and weight setting, user characteristics, equipment information, directional configuration such as region and the like, putting time, putting magnitude and the like, an operator carries out strategy configuration according to the specific putting requirement of an advertiser and adjusts the putting strategy in real time according to putting effect, one advertisement putting strategy can be associated with one advertisement space and a plurality of advertisement materials at the same time, when a client requests an advertisement interface, the advertisement space id distributed by a system can be taken, at the moment, the advertisement interface can inquire the advertisement putting strategy associated with the advertisement space id in the system according to the advertisement space id, then the advertisement material data is returned to the client after filtering and sorting according to the conditions of orientation, priority, weight and the like, and the client displays the advertisement material data.
The system records in real-time the relationship of users to the advertising creatives it views, first generates a respective unique id for each user and each advertising creative, recording the advertisement display result in each time into a cache, wherein redis is used as the cache, the cache format is in a key-value form, key is a character string formed by splicing user id with creative id, value is the time of the user for observing the advertisement creative at the last time, the setting of failure time can be adjusted in real time along with the difference of recently watched advertisement conditions of different users, the exposure rate of the advertisements is improved as much as possible while the de-duplication effect is met, the client needs to bring the unique id of the user for each feed stream advertisement request, the system can arrange the advertisement materials meeting the size requirement of each feed stream advertisement position according to the requested advertisement position id and the system advertisement putting configuration, and then the advertisement de-duplication logic processing is carried out.
Specifically, first, the creative id observed within two minutes by the user is queried from the redis, and the queried creative id is removed from the material set sorted out above.
Then, traversing from small to large according to the positions of feed stream advertisements, sequentially selecting a material from the material set corresponding to each position according to priority weights, and taking the selected material as a final advertisement display result of the position.
And finally, recording the user id of the advertisement request and the id information of the advertisement materials to be displayed in the redis in real time.
See tables 1, 2 and 3 for feed stream ad slot configuration, ad material configuration and ad placement strategy, respectively.
TABLE 1
| Ad slot id | Display position |
| 1 | 2 |
| 2 | 4 |
| 3 | 6 |
TABLE 2
TABLE 3
Taking the relevant configurations of the feed stream advertisements shown in tables 1 to 3 as examples, the information delivery method of the embodiment of the present application is adopted to deliver the feed stream advertisements, and finally, the display effect at the client can be seen in tables 4 to 6. Table 4 shows the result of the first request of a certain user, table 5 shows the result of the second request of the same user within two minutes, and table 6 shows the result of the third request of the same user after two minutes.
TABLE 4
| Location numbering | Content providing method and apparatus |
| 1 | Video content |
| 2 | xxx shampoos |
| 3 | Video content |
| 4 | xxx mobile phone |
| 5 | Video content |
| 6 | xxx travel |
TABLE 5
| Location numbering | Content providing method and apparatus |
| 1 | Video content |
| 2 | xxx game |
| 3 | Video content |
| 4 | Video content |
| 5 | Video content |
| 6 | Video content |
TABLE 6
| Location numbering | Content providing method and apparatus |
| 1 | Video content |
| 2 | xxx travel |
| 3 | Video content |
| 4 | xxx mobile phone |
| 5 | Video content |
| 6 | xxx shampoos |
As is apparent from tables 4 to 6, the information delivery method according to the embodiment of the present application effectively avoids the situation that the same advertisement material is repeatedly delivered within a period of time.
It should be noted that, although the information delivery method described above is described by taking fig. 1 and fig. 2 as an example, those skilled in the art will understand that the present application should not be limited thereto. In fact, the user can flexibly set the specific implementation manner of each step according to personal preference and/or actual application scenes, as long as the information displayed in the preset time can be subjected to deduplication processing.
Correspondingly, based on any one of the information delivery methods, the application also provides an information delivery device. Because the working principle of the information delivery device of the present application is the same as or similar to that of the information delivery method of the embodiment of the present application, repeated parts are not described again.
Referring to fig. 2, the information delivery apparatus 100 of the present application is configured to perform deduplication processing on display information within a preset time, and includes: the information processing system comprises an information query module 110, an information elimination module 120 and an information selection module 130. The information query module 110 is configured to query the cached browsing history information based on the user information in the received current delivery request, and obtain the clicked presentation information in the first time from the browsing history information. Wherein, the browsing history information includes: user information and display information clicked by the user. The information removing module 120 is configured to remove the clicked display information in the first time from the material set to obtain an updated material set; wherein, the material set includes: and all the information materials according with the current putting request. And the information selecting module 130 is configured to, for each information release position in the current release request, collectively select, from the updated materials, information materials matched with each information release position as information finally displayed by each information release position.
Still further, according to another aspect of the present application, there is also provided an information delivery apparatus 200. Referring to fig. 3, the information delivery apparatus 200 of the embodiment of the present application includes a processor 210 and a memory 220 for storing instructions executable by the processor 210. Wherein the processor 210 is configured to execute the executable instructions to implement any of the information delivery methods described above.
Here, it should be noted that the number of the processors 210 may be one or more. Meanwhile, the information delivery apparatus 200 according to the embodiment of the present application may further include an input device 230 and an output device 240. The processor 210, the memory 220, the input device 230, and the output device 240 may be connected via a bus, or may be connected via other methods, which is not limited in detail herein.
The memory 220, which is a computer-readable storage medium, may be used to store software programs, computer-executable programs, and various modules, such as: the information delivery method of the embodiment of the application corresponds to a program or a module. The processor 210 executes various functional applications and data processing of the information delivery device 200 by executing software programs or modules stored in the memory 220.
The input device 230 may be used to receive an input number or signal. Wherein the signal may be a key signal generated in connection with user settings and function control of the device/terminal/server. The output device 240 may include a display device such as a display screen.
Having described embodiments of the present application, the foregoing description is intended to be exemplary, not exhaustive, and not limited to the disclosed embodiments. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terms used herein were chosen in order to best explain the principles of the embodiments, the practical application, or technical improvements to the techniques in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein.
Claims (10)
1. An information delivery method is used for carrying out duplication elimination processing on display information within preset time, and comprises the following steps:
inquiring cached browsing history information based on the received user information in the current release request, and acquiring clicked display information in the first time from the browsing history information;
wherein the browsing history information includes: user information and display information clicked by a user;
the display information clicked in the first time is removed from the material set, and an updated material set is obtained; wherein the collection of materials comprises: all information materials according with the current putting request;
and for each information release position in the current release request, selecting the information material matched with each information release position from the updated material set as the final display information of each information release position.
2. The method of claim 1, wherein the browsing history information is obtained by recording a relationship between the user and the information material watched by the user in real time.
3. The method of claim 1, wherein the browsing history information is cached in a format of: key-value;
the key is a character string consisting of the user identifier and the identifier of the display information viewed by the user;
value is the time when the user viewed the presentation information last time.
4. The method of claim 1, further comprising the step of collecting said material set based on said current placement request;
wherein collecting the material set according to the current placement request comprises:
acquiring each information release position and information release configuration in the current release request;
and acquiring the information material meeting the size requirement of each information release position according to each information release position and the corresponding information release configuration.
5. The method according to claim 1, wherein for each information delivery position in the current delivery request, when information materials matched with each information delivery position are selected from the updated materials in a centralized manner, the information materials matched with each information delivery position are selected from the updated materials in a centralized manner in a manner of traversing the information delivery positions in sequence according to the size of each information delivery position.
6. The method according to claim 1, wherein when the information materials matched with the information delivery positions are selected from the updated material set, the selection is performed according to the priority of each information material.
7. The method according to claim 1, wherein the information material matched with each information release position is selected from the updated material set, and after being used as the finally displayed information of each information release position, the method further comprises:
and removing the selected information materials from the material set, and updating the material set in real time.
8. The method of claim 1, further comprising:
and recording the user information of the current putting request and each finally selected information material and caching.
9. The utility model provides an information delivery device for carry out the duplicate removal processing to show information in the time of predetermineeing, include: the system comprises an information query module, an information elimination module and an information selection module;
the information query module is configured to query cached browsing history information based on user information in a received current delivery request, and obtain clicked display information in first time from the browsing history information;
wherein the browsing history information includes: user information and display information clicked by a user;
the information removing module is configured to remove the clicked display information in the first time from the material set to obtain an updated material set; wherein the collection of materials comprises: all information materials according with the current putting request;
and the information selection module is configured to select the information materials matched with the information release positions from the updated material set for each information release position in the current release request as the finally displayed information of each information release position.
10. An information delivery apparatus, comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to carry out the executable instructions when implementing the method of any one of claims 1 to 8.
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