CN112543188A - Machine-brushing flow identification method and related device - Google Patents
Machine-brushing flow identification method and related device Download PDFInfo
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- CN112543188A CN112543188A CN202011355352.0A CN202011355352A CN112543188A CN 112543188 A CN112543188 A CN 112543188A CN 202011355352 A CN202011355352 A CN 202011355352A CN 112543188 A CN112543188 A CN 112543188A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/0876—Network architectures or network communication protocols for network security for authentication of entities based on the identity of the terminal or configuration, e.g. MAC address, hardware or software configuration or device fingerprint
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L61/00—Network arrangements, protocols or services for addressing or naming
- H04L61/09—Mapping addresses
- H04L61/25—Mapping addresses of the same type
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/02—Network architectures or network communication protocols for network security for separating internal from external traffic, e.g. firewalls
- H04L63/0227—Filtering policies
- H04L63/0236—Filtering by address, protocol, port number or service, e.g. IP-address or URL
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
- H04L69/16—Implementation or adaptation of Internet protocol [IP], of transmission control protocol [TCP] or of user datagram protocol [UDP]
- H04L69/161—Implementation details of TCP/IP or UDP/IP stack architecture; Specification of modified or new header fields
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Abstract
The embodiment of the application discloses a machine-brushing flow identification method and a related device, wherein after a flow owner carries out click operation aiming at a target advertisement position inlet to generate flow to be identified, the flow owner identification of the flow to be identified is determined. The method comprises the steps of obtaining operation data of a flow owner in a target time period according to a flow owner identification, reflecting the operation condition of a page displayed on a target advertisement position by the operation data, determining whether the flow to be identified is possible machine-brushing flow or not according to the operation data of the flow owner in the target time period, and displaying an identity verification interface for identity verification if the flow to be identified is determined to be suspected machine-brushing flow. And when the authentication operation is executed on the identity authentication interface, determining whether the authentication passes according to the authentication operation, if so, allowing to enter an active page, otherwise, continuously displaying the identity authentication interface. The method can identify the machine brushing flow, carry out wind control evaluation on the media and ensure the benefit of an advertisement platform.
Description
Technical Field
The application relates to the field of internet, in particular to a machine-brushing flow identification method and a related device.
Background
With the popularization of internet technology, the use of web pages or some shopping application software has become an important part of people's entertainment and life, and advertisements delivered by advertisement delivery systems are played on media such as web interfaces or shopping application software.
In order to increase the advertising revenue of some media, the browsing amount and the data exchange amount of the media on the internet, information sharing and the like may be increased by means of machine-refreshing flow fingers, so as to rapidly increase the website/webpage flow, the online store visit amount and the commodity popularity, and increase the advertising revenue of the media.
The machine-brushing flow cannot reflect the real access amount, the popularization effect of the advertisement is difficult to play, the advertisement cost of an advertiser is wasted, and the benefit of an advertisement platform is influenced. Therefore, the media is subjected to wind control evaluation, and machine-brushing flow is identified, so that the important effect of guaranteeing the benefits of the advertisement platform is achieved.
Disclosure of Invention
In order to solve the technical problem, the application provides a machine-brushing flow identification method and a related device, which can identify the machine-brushing flow, perform wind control evaluation on media and ensure the benefits of an advertisement platform.
In a first aspect, an embodiment of the present application provides a machine-brushing flow identification method, where the method includes:
determining a flow main identifier of the flow to be identified; the flow to be identified is generated by the flow owner executing click operation aiming at the target advertisement position inlet;
acquiring operation data of the traffic owner in a target time period according to the traffic owner identification;
if the flow to be identified is determined to be suspected machine brushing flow according to the operation data of the flow owner in the target time period, displaying an identity verification interface;
responding to the verification operation aiming at the identity verification interface, and entering an active page if the verification is determined to be passed.
Optionally, the operation data of the traffic owner in the target time period includes the number of times of clicking the advertisement site of the target advertisement site in the target time period, and the traffic to be identified is determined to be suspected machine-brushing traffic according to the operation data of the traffic owner in the target time period, including:
and if the number of clicks of the advertisement position is larger than a first threshold value, determining that the flow to be identified is suspected machine brushing flow.
Optionally, if the number of clicks of the ad slot is less than or equal to a first threshold, the operation data of the traffic owner in the target time period further includes the number of advertisement presentations and the number of clicks of the advertisement on the target ad slot in the target time period, and the method further includes:
and if the advertisement display times are larger than a second threshold and/or the advertisement click times are larger than a third threshold, determining that the flow to be identified is suspected machine brushing flow.
Optionally, the method further includes:
and if the verification is determined not to pass, continuously displaying the identity verification interface.
Optionally, before the displaying the identity verification interface, the method further includes:
acquiring verification configuration information;
and determining whether the identity authentication of the page activity is started or not according to the authentication configuration information.
Optionally, if it is determined that the flow to be identified is suspected machine-brushing flow according to the operation data of the flow owner in the target time period, before an identity verification interface is displayed, the method further includes:
acquiring a blacklist list, wherein the blacklist list comprises address identifiers of machine-brushing flow;
and if the address identifier of the traffic to be identified is located in the blacklist, determining that the traffic to be identified is suspected machine brushing traffic.
Optionally, the method further includes:
acquiring statistical data of the target advertisement position, wherein the statistical data comprises the display times of an identity verification interface, the operation condition of verification operation, the advertisement position clicking times, the advertisement display times and the advertisement clicking times;
and obtaining a media quality score according to the display times of the identity verification interface, the operation condition of the verification operation, the advertisement site clicking times, the advertisement display times and the advertisement clicking times.
In a second aspect, an embodiment of the present application provides a machine brush flow rate identification device, where the device includes:
the determining unit is used for determining a flow main identifier of the flow to be identified; the flow to be identified is generated by the flow owner executing click operation aiming at the target advertisement position inlet;
the acquisition unit is used for acquiring the operation data of the flow owner in a target time period according to the flow owner identification;
the display unit is used for displaying an identity verification interface if the determining unit determines that the flow to be identified is suspected machine-brushing flow according to the operation data of the flow owner in the target time period;
and the entry unit is used for responding to the verification operation aiming at the identity verification interface and entering the activity page if the verification is determined to be passed.
Optionally, the operation data of the traffic owner in the target time period includes the number of advertisement site hits of the target advertisement space in the target time period, and the determining unit is configured to:
and if the number of clicks of the advertisement position is larger than a first threshold value, determining that the flow to be identified is suspected machine brushing flow.
Optionally, if the number of clicks of the advertisement slot is less than or equal to a first threshold, the operation data of the traffic owner in the target time period further includes the number of advertisement presentations and the number of clicks of the advertisement on the target advertisement slot in the target time period, and the determining unit is further configured to:
and if the advertisement display times are larger than a second threshold and/or the advertisement click times are larger than a third threshold, determining that the flow to be identified is suspected machine brushing flow.
Optionally, the display unit is further configured to continuously display the identity verification interface if the determination unit determines that the verification fails.
Optionally, the obtaining unit is further configured to obtain verification configuration information;
the determining unit is further configured to determine whether the identity authentication of the page activity is started according to the authentication configuration information.
Optionally, the obtaining unit is further configured to obtain a blacklist, where the blacklist includes an address identifier of a machine-to-brush flow;
the determining unit is further configured to determine that the traffic to be identified is suspected machine flushing traffic if the address identifier of the traffic to be identified is located in the blacklist.
Optionally, the obtaining unit is further configured to obtain statistical data of the target advertisement space, where the statistical data includes display times of an identity verification interface, operation conditions of verification operations, advertisement site click times, advertisement display times, and advertisement click times;
the determining unit is further used for obtaining a media quality score according to the display times of the identity verification interface, the operation condition of the verification operation, the advertisement click times, the advertisement display times and the advertisement click times.
In a third aspect, an embodiment of the present application provides a machine-brush flow rate identification device, where the device includes a processor and a memory:
the memory is used for storing program codes and transmitting the program codes to the processor;
the processor is configured to perform the method of the first aspect according to instructions in the program code.
In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium for storing program code for executing the method of the first aspect.
According to the technical scheme, after the traffic to be identified is obtained, in order to avoid adverse effects of the machine-brushing traffic on the advertisement platform, whether the traffic to be identified is the machine-brushing traffic can be determined. Specifically, after the traffic owner performs a click operation on the target advertisement space entrance to generate the traffic to be identified, the traffic owner identifier of the traffic to be identified may be determined. The method comprises the steps that operation data of a traffic owner in a target time period are obtained according to a traffic owner identification, the operation data of the traffic owner in the target time period can reflect the operation condition of a page displayed on a target advertisement position, the operation condition corresponding to machine-refreshing traffic is different from the operation condition corresponding to normal traffic, therefore, whether the traffic to be identified is possible to be the machine-refreshing traffic can be determined according to the operation data of the traffic owner in the target time period, and if the traffic to be identified is determined to be suspected to be the machine-refreshing traffic according to the operation data of the traffic owner in the target time period, an identity verification interface is displayed for identity verification. When the flow owner executes the verification operation on the identity verification interface, whether the verification passes or not can be determined according to the verification operation, if the verification passes, the user is allowed to enter an active page, and otherwise, the identity verification interface is continuously displayed. Therefore, the method can identify the machine brushing flow, carry out wind control evaluation on the media and ensure the benefits of the advertisement platform.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without inventive exercise.
Fig. 1 is a flowchart of a method for identifying a machine-brushing flow according to an embodiment of the present disclosure;
fig. 2 is a schematic diagram of an authentication interface according to an embodiment of the present application;
fig. 3 is a schematic diagram of a configuration interface of an authentication interface according to an embodiment of the present disclosure;
fig. 4 is a flowchart of a method for identifying a machine-brushing flow rate according to an embodiment of the present disclosure;
fig. 5 is a structural diagram of a device for identifying a flow rate of a brush according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
An advertiser refers to a party that has a need to place an advertisement.
The advertisement space refers to a position for displaying an advertisement in the terminal device, such as a specific area or an active window in a page loaded by a browser of the terminal device, or a specific area in an operation interface of an application, such as a social application. The terminal device may be, for example, a smart terminal, a computer, a Personal Digital Assistant (PDA), a tablet computer, or the like.
Advertisement landing pages, also commonly referred to as promotional or target pages, are vehicles for advertisers who wish users to complete their tasks, and users access landing pages, such as pages for publicity, sales, and ordering products, by clicking on an advertisement once at an ad slot.
The machine-refresh traffic is to improve the browsing volume and data exchange volume on the internet, information sharing, and the like by an illegal or illegal means or technical means. The general machine-refresh traffic refers to acquiring the number of accesses of different Internet Protocol (IP) of a website.
In order to increase the advertising revenue of some media, the browsing amount and the data exchange amount of the media on the internet, information sharing and the like may be increased by means of machine-refreshing flow fingers, so as to rapidly increase the website/webpage flow, the online store visit amount and the commodity popularity, and increase the advertising revenue of the media. The machine-brushing flow cannot reflect the real access amount, the popularization effect of the advertisement is difficult to play, the advertisement cost of an advertiser is wasted, and the benefit of an advertisement platform is influenced.
In order to solve the technical problem, the application provides a machine-brushing flow identification method, and after the flow to be identified is obtained, in order to avoid adverse effects of the machine-brushing flow on an advertisement platform, whether the flow to be identified is the machine-brushing flow or not can be determined. Specifically, after the traffic owner performs a click operation on the target advertisement space entrance to generate the traffic to be identified, the traffic owner identifier of the traffic to be identified may be determined. The method comprises the steps that operation data of a traffic owner in a target time period are obtained according to a traffic owner identification, the operation data of the traffic owner in the target time period can reflect the operation condition of a page displayed on a target advertisement position, the operation condition corresponding to machine-refreshing traffic is different from the operation condition corresponding to normal traffic, therefore, whether the traffic to be identified is possible to be the machine-refreshing traffic can be determined according to the operation data of the traffic owner in the target time period, and if the traffic to be identified is determined to be suspected to be the machine-refreshing traffic according to the operation data of the traffic owner in the target time period, an identity verification interface is displayed for identity verification. When the flow owner executes the verification operation on the identity verification interface, whether the verification passes or not can be determined according to the verification operation, if the verification passes, the user is allowed to enter an active page, and otherwise, the identity verification interface is continuously displayed. Therefore, the method can identify the machine brushing flow, carry out wind control evaluation on the media and ensure the benefits of the advertisement platform.
Next, the machine-brush flow rate identification method provided by the present application will be described with reference to the drawings. Referring to fig. 1, the method comprises:
s101, determining a flow main identification of flow to be identified; the traffic to be identified is generated by the traffic owner performing click operation on the target advertisement space inlet.
When a user clicks on a target ad slot entry (i.e., performs a click operation) to request access to an ad, it may be considered that traffic to be identified is generated. In order to determine whether the traffic to be identified is machine-brushing traffic, a traffic primary identifier of the traffic to be identified is determined, and the traffic primary identifier may be an IP address.
For example, the target ad slot entry is presented in a lottery, and the traffic to be identified may be generated when the user clicks on the "lottery".
And S102, acquiring the operation data of the flow owner in a target time period according to the flow owner identification.
The operation data of the traffic owner in the target time period may include page operation behavior data, which is obtained according to historical behavior statistics of the user, and the operation data of the traffic owner in the target time period may be operation behaviors of the user for different pages, including different pages such as an active page, a landing page, an identity verification interface, and the like. The operation data of the traffic owner in the target time period may include the following operation behaviors:
ad spot click data (e.g., ad spot click times);
advertisement click data (e.g., number of advertisement clicks);
open page (pageview): starting to access the page time and completing page loading;
slide-slide (action-scroll): start slide time, slide end time, slide position (XY axis);
click (action-click): clicking coordinates;
away (pageview): time of departure from operating button (return/close/kill application) (to be verified)
Filling in a form: form data (text format), start filling in form time, click on form submit button time. If the landing page is not in the form style, the data of the form cannot be acquired, and all the time is accurate to the time, month, day, hour, minute and second millisecond.
Opening a page, sliding, etc. may also be referred to as page operation behavior data.
Through the statistics of the above operations, the obtained operation data of the traffic owner in the target time period may include one or more combinations of the number of times of clicking on the advertisement site of the target advertisement site in the target time period, the number of times of displaying the advertisement on the target advertisement site in the target time period, and the number of times of clicking on the advertisement. The target time period may refer to a current day when the traffic master triggers the traffic to be identified.
S103, if the flow to be identified is determined to be suspected machine brushing flow according to the operation data of the flow owner in the target time period, displaying an identity verification interface.
The operation data of the traffic owner in the target time period can reflect the operation condition of the page displayed by the target advertisement position, and the operation condition corresponding to the machine-brushing traffic is different from the operation condition corresponding to the normal traffic, for example, the machine-brushing traffic is usually for increasing the number of accesses of the advertisement, so that the access may be frequently performed, and the access frequency is too high. Therefore, it is possible to determine whether the flow to be identified is likely to be the machine-brush flow from the operation data of the flow owner for the target period. And if the flow to be identified is determined to be the suspected machine brushing flow according to the operation data of the flow owner in the target time period, displaying an identity verification interface so as to carry out identity verification and further determining whether the suspected machine brushing flow is the machine brushing flow. Determining that the flow to be identified is suspected machine-brushing flow according to the operation data of the flow owner in the target time period can be used as a trigger condition meeting an identity verification interface, and the identity verification interface can comprise a verification code, a verification operation instruction and the like.
In this embodiment, different determination indexes may be determined according to the page operation interface. Optionally, if the operation data of the traffic owner in the target time period includes the number of clicks of the advertisement position of the target advertisement position in the target time period, that is, the number of clicks of the advertisement is used as a determination index, the way of determining the traffic to be identified as the suspected machine brushing traffic according to the operation data of the traffic owner in the target time period may be that, if the number of clicks of the advertisement position is greater than a first threshold, the traffic to be identified is determined as the suspected machine brushing traffic, that is, the triggering condition of the identity verification interface is met.
The first threshold may be set empirically in advance, and the first threshold may be 5 times. The statistical mode of the number of times of clicking on the advertisement position is that if the user swipes the advertisement position, the user clicks the entrance of the advertisement position, the activity can be displayed by calling the activity, the activity exposure is carried out, and the number of times of clicking on the advertisement position is increased by 1.
Optionally, if the number of clicks of the advertisement placement is less than or equal to the first threshold, the operation data of the traffic owner in the target time period further includes the number of advertisement display times and the number of clicks of the advertisement on the target advertisement placement in the target time period, and then it may be further determined whether the traffic to be identified is suspected machine-brushing traffic according to the number of advertisement display times and the number of clicks of the advertisement, that is, the number of advertisement display times and the number of clicks of the advertisement are used as the determination index. Specifically, if the advertisement display frequency is greater than a second threshold and/or the advertisement click frequency is greater than a third threshold, it is determined that the flow to be identified is suspected machine-flushing flow, that is, the trigger condition of the authentication interface is met. Wherein, the second threshold and the third threshold may be set in advance empirically, the second threshold may be 16 times, and the third threshold may be 8 times.
The activity page can be displayed in the forms of lottery, big rotating disc, red covered rain and the like, for example, lottery is taken as an example, the advertisement display times are counted based on the valid and invalid states of lottery pit positions, and the advertisement click times are obtained by counting the valid and invalid states of all pit positions.
It should be noted that, in some cases, it may be known explicitly that some flows are machine-brushing flows, so that machine-brushing flows can be identified quickly directly based on the obtained identification result in order to facilitate the follow-up, and after the machine-brushing flows are identified, the machine-brushing flows may be recorded in a blacklist. In this case, before S103, it may be further determined whether the traffic is suspected machine-flushed traffic according to a blacklist, that is, a blacklist is obtained, where the blacklist includes an address identifier of the machine-flushed traffic, and the address identifier may be an IP address, and if the address identifier of the traffic to be identified is located in the blacklist, it is determined that the traffic to be identified is suspected machine-flushed traffic, and then S104 is directly performed. If the address identifier of the traffic to be identified is not located in the blacklist, S103 may be continuously performed.
In some cases, whether the traffic to be identified is the machine-refresh traffic may also be identified according to the model of the terminal device used by the user and the version of the operating system. For example, users usually use currently popular mobile phones, models (for example, models of mobile phones with a price of 800 yuan or less) or operating systems (for example, android operating systems with a price of 4.X or less) of some mobile phones are eliminated, and few users use the mobile phones, if it is recognized that the terminal device corresponding to the traffic to be recognized is a mobile phone model with a price of 800 yuan or an operating system is an android operating system with a price of 4.X or less, it may be considered whether the traffic to be recognized is machine-swiping traffic, and then S104 is executed. Otherwise, S103 is executed.
And S104, responding to the verification operation aiming at the identity verification interface, and entering an active page if the verification is determined to be passed.
After the flow to be identified is determined to be the suspected machine brushing flow, the user can be interrupted in a softer mode, an authentication interface is displayed for the user, and after the user performs correct authentication operation on the authentication interface, the user is determined to pass the authentication and enters an activity page. If the activity page is in a red-covered rain form, the weather-falling red-covered rain can be displayed after the verification is passed. And if the verification is determined not to pass, continuously displaying the identity verification interface.
The authentication interface can be presented in various forms, for example, as shown in fig. 2, the authentication operation is performed by the indication "drag the left slider to complete the upper puzzle" given by the text in fig. 2. Of course, the verification code may be displayed in a form of filling out the verification code, which is not described one by one here.
It should be noted that the authentication interface may be preconfigured, and the configuration may be represented by the authentication configuration information. For example, the configuration can be carried out according to the four dimensions of media (ID and name), advertisement space (ID and name), activity (ID and name) and IP, and the authentication page is sent/sent out, and the priority is higher than the triggering condition of the authentication page.
For example, if a verification code cannot be generated in a certain activity, when a user performs a click operation on the activity, even if the trigger condition of the authentication interface is met, the authentication interface is not displayed, but various judgment indexes of the trigger condition are continuously recorded (the number of click of an advertisement site, the number of display of the advertisement, the number of click of the advertisement, and the like), and if the user continues to play in the next activity, if an authentication page is set, the authentication page is displayed when the trigger condition is met.
The configuration is performed in the operation background, the style of the configuration may include a full-out verification code, and a full-out verification code, as shown in fig. 3, an operator selects on the interface shown in fig. 3, and may configure the media, the advertisement slot, and the campaign respectively, where in fig. 3, the configuration for the media is the "out verification code", that is, the identity verification interface may be displayed, and the configuration for the advertisement slot and the campaign is the "full-out verification code". After the selection is completed, the operation and maintenance personnel can click a 'confirm' button to complete the configuration.
Based on this, in this embodiment, before executing S103, the verification configuration information may be obtained, and whether the authentication of the page activity is started is determined according to the verification configuration information, and if the authentication is started, the authentication interface may be displayed when the trigger condition is satisfied.
Then, the statistical data of the target advertisement position can be obtained, and the statistical data can comprise the display times of an identity verification interface, the operation condition of verification operation, the advertisement position clicking times, the advertisement display times and the advertisement clicking times, for example; and obtaining a media quality score according to the display times of the identity verification interface, the operation condition of verification operation, the advertisement site clicking times, the advertisement display times and the advertisement clicking times, thereby realizing wind control evaluation. The operation condition of the verification operation may be referred to as page operation behavior data, and if the verification is the sliding verification shown in fig. 2, the operation condition of the verification operation may be equivalent to the sliding included in the operation data of the traffic owner in the target time period.
For example, the target advertisement space entrance is displayed in a lottery mode, when a user clicks the lottery, the flow to be identified can be generated, if the flow to be identified is determined to be suspected machine brushing flow, the identity verification interface is directly displayed, if verification is passed, the advertisement directly appears, and the user does not need to click the lottery button again to output the advertisement. If the lottery button is clicked, the advertisement display times are already 16 times or the advertisement click times are 8 times, and the identity verification interface pops up when the lottery is clicked. If the verification is passed, the participation of thank you is drawn, and the number of advertisement clicks and the number of advertisement presentations in the final database are still 8 and 16. The user clicks the 'lottery' button without calling the lottery interface, and if the lottery interface is verified, the lottery frequency is-1.
According to the technical scheme, after the traffic to be identified is obtained, in order to avoid adverse effects of the machine-brushing traffic on the advertisement platform, whether the traffic to be identified is the machine-brushing traffic can be determined. Specifically, after the traffic owner performs a click operation on the target advertisement space entrance to generate the traffic to be identified, the traffic owner identifier of the traffic to be identified may be determined. The method comprises the steps that operation data of a traffic owner in a target time period are obtained according to a traffic owner identification, the operation data of the traffic owner in the target time period can reflect the operation condition of a page displayed on a target advertisement position, the operation condition corresponding to machine-refreshing traffic is different from the operation condition corresponding to normal traffic, therefore, whether the traffic to be identified is possible to be the machine-refreshing traffic can be determined according to the operation data of the traffic owner in the target time period, and if the traffic to be identified is determined to be suspected to be the machine-refreshing traffic according to the operation data of the traffic owner in the target time period, an identity verification interface is displayed for identity verification. When the flow owner executes the verification operation on the identity verification interface, whether the verification passes or not can be determined according to the verification operation, if the verification passes, the user is allowed to enter an active page, and otherwise, the identity verification interface is continuously displayed. Therefore, the method can identify the machine brushing flow, carry out wind control evaluation on the media and ensure the benefits of the advertisement platform.
The embodiment of the present application further provides a machine-brushing flow identification method, as shown in fig. 4, the method includes:
s401, clicking an advertisement position entrance by a user.
S402, determining whether the IP address of the traffic to be identified is in the blacklist list, if so, executing S406, and if not, executing S403.
S403, determining whether the number of times of clicking the advertisement site is greater than 5 times, if so, executing S406, and if not, executing S404.
S404, determining whether the advertisement display times are more than 16 times or whether the advertisement click times are more than 8 times, if so, executing S406, and if not, executing S405.
S405, entering an active page.
S406, displaying the identity verification interface.
S407, whether the verification is passed or not is verified, if so, S405 is executed, and if not, S406 is executed.
Based on the machine-brushing flow rate identification method provided by the foregoing embodiment, an embodiment of the present application further provides a machine-brushing flow rate identification device, referring to fig. 5, where the device includes:
a determining unit 501, configured to determine a traffic master identifier of a traffic to be identified; the flow to be identified is generated by the flow owner executing click operation aiming at the target advertisement position inlet;
an obtaining unit 502, configured to obtain, according to the traffic master identifier, operation data of the traffic master in a target time period;
the display unit 503 is configured to display an identity verification interface if the determination unit determines that the flow to be identified is suspected machine-flushing flow according to the operation data of the flow owner in the target time period;
an entering unit 504, configured to respond to a verification operation for the authentication interface, and enter an active page if it is determined that the verification passes.
Optionally, the operation data of the traffic owner in the target time period includes the number of advertisement site hits of the target advertisement space in the target time period, and the determining unit is configured to:
and if the number of clicks of the advertisement position is larger than a first threshold value, determining that the flow to be identified is suspected machine brushing flow.
Optionally, if the number of clicks of the advertisement slot is less than or equal to a first threshold, the operation data of the traffic owner in the target time period further includes the number of advertisement presentations and the number of clicks of the advertisement on the target advertisement slot in the target time period, and the determining unit is further configured to:
and if the advertisement display times are larger than a second threshold and/or the advertisement click times are larger than a third threshold, determining that the flow to be identified is suspected machine brushing flow.
Optionally, the display unit is further configured to continuously display the identity verification interface if the determination unit determines that the verification fails.
Optionally, the obtaining unit is further configured to obtain verification configuration information;
the determining unit is further configured to determine whether the identity authentication of the page activity is started according to the authentication configuration information.
Optionally, the obtaining unit is further configured to obtain a blacklist, where the blacklist includes an address identifier of a machine-to-brush flow;
the determining unit is further configured to determine that the traffic to be identified is suspected machine flushing traffic if the address identifier of the traffic to be identified is located in the blacklist.
Optionally, the obtaining unit is further configured to obtain statistical data of the target advertisement space, where the statistical data includes display times of an identity verification interface, operation conditions of verification operations, advertisement site click times, advertisement display times, and advertisement click times;
the determining unit is further used for obtaining a media quality score according to the display times of the identity verification interface, the operation condition of the verification operation, the advertisement click times, the advertisement display times and the advertisement click times.
The embodiment of the present application further provides a machine-brushing flow rate identification device, the device includes a processor and a memory: the memory is used for storing program codes and transmitting the program codes to the processor; the processor is configured to execute any of the machine-brush flow identification methods described in the foregoing embodiments according to instructions in the program code.
The embodiment of the present application further provides a computer-readable storage medium, which is used for storing program codes, wherein the program codes are used for executing any machine-brushing flow rate identification described in the foregoing embodiment.
Those of ordinary skill in the art will understand that: all or part of the steps for realizing the method embodiments can be completed by hardware related to program instructions, the program can be stored in a computer readable storage medium, and the program executes the steps comprising the method embodiments when executed; and the aforementioned storage medium may be at least one of the following media: various media that can store program codes, such as read-only memory (ROM), RAM, magnetic disk, or optical disk.
It should be noted that, in the present specification, all the embodiments are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the apparatus and system embodiments, since they are substantially similar to the method embodiments, they are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described embodiments of the apparatus and system are merely illustrative, and the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The above description is only one specific embodiment of the present application, but the scope of the present application is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present application should be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (10)
1. A machine-brushing flow identification method is characterized by comprising the following steps:
determining a flow main identifier of the flow to be identified; the flow to be identified is generated by the flow owner executing click operation aiming at the target advertisement position inlet;
acquiring operation data of the traffic owner in a target time period according to the traffic owner identification;
if the flow to be identified is determined to be suspected machine brushing flow according to the operation data of the flow owner in the target time period, displaying an identity verification interface;
responding to the verification operation aiming at the identity verification interface, and entering an active page if the verification is determined to be passed.
2. The method of claim 1, wherein the operational data of the traffic owner in the target time period includes advertisement spot hits of a target advertisement spot in the target time period, and determining that the traffic to be identified is suspected machine-brushing traffic according to the operational data of the traffic owner in the target time period comprises:
and if the number of clicks of the advertisement position is larger than a first threshold value, determining that the flow to be identified is suspected machine brushing flow.
3. The method of claim 2, wherein if the ad spot clicks are less than or equal to a first threshold, the data of the traffic owner's operations in the target time period further includes the number of advertisement impressions and advertisement clicks on the target ad spots in the target time period, and the method further comprises:
and if the advertisement display times are larger than a second threshold and/or the advertisement click times are larger than a third threshold, determining that the flow to be identified is suspected machine brushing flow.
4. The method of claim 1, further comprising:
and if the verification is determined not to pass, continuously displaying the identity verification interface.
5. The method of claim 1, wherein prior to presenting the authentication interface, the method further comprises:
acquiring verification configuration information;
and determining whether the identity authentication of the page activity is started or not according to the authentication configuration information.
6. The method according to claim 1, wherein if the flow to be identified is determined to be suspected machine-brushing flow according to the operation data of the flow owner in the target time period, before displaying an authentication interface, the method further comprises:
acquiring a blacklist list, wherein the blacklist list comprises address identifiers of machine-brushing flow;
and if the address identifier of the traffic to be identified is located in the blacklist, determining that the traffic to be identified is suspected machine brushing traffic.
7. The method of claim 1, further comprising:
acquiring statistical data of the target advertisement position, wherein the statistical data comprises the display times of an identity verification interface, the operation condition of verification operation, the advertisement position clicking times, the advertisement display times and the advertisement clicking times;
and obtaining a media quality score according to the display times of the identity verification interface, the operation condition of the verification operation, the advertisement site clicking times, the advertisement display times and the advertisement clicking times.
8. A brush flow identification device, the device comprising:
the determining unit is used for determining a flow main identifier of the flow to be identified; the flow to be identified is generated by the flow owner executing click operation aiming at the target advertisement position inlet;
the acquisition unit is used for acquiring the operation data of the flow owner in a target time period according to the flow owner identification;
the display unit is used for displaying an identity verification interface if the determining unit determines that the flow to be identified is suspected machine-brushing flow according to the operation data of the flow owner in the target time period;
and the entry unit is used for responding to the verification operation aiming at the identity verification interface and entering the activity page if the verification is determined to be passed.
9. A brush flow identification device, the device comprising a processor and a memory:
the memory is used for storing program codes and transmitting the program codes to the processor;
the processor is configured to perform the method of any of claims 1-7 according to instructions in the program code.
10. A computer-readable storage medium, characterized in that the computer-readable storage medium is configured to store a program code for performing the method of any of claims 1-7.
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