CN112527254A - Service arrangement-based business strategy design method, system and computer equipment - Google Patents
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Abstract
The invention relates to a service strategy design method, a system and computer equipment based on service arrangement, belonging to the field of big data; the service interface is configured into a service action interface which can be understood and input by service personnel, so that the dynamic access and adjustment of the service interface are realized; meanwhile, in the design process of the service strategy, the execution parameters and the execution time of the service interface are obtained by selecting a target group, setting the execution time, configuring the content of the service action and other actions; finally, according to the configured content, the system automatically finishes the arrangement, parameter filling, interpretation conversion and execution of the service interface, and converts the business strategy into the actual action of the enterprise. The invention can realize the access of the service interface and the adjustment of the parameter content through the configuration of the user interface without writing program codes, and solves the problem that the prior art only can increase or adjust the service strategy in a coding mode to cause low service response efficiency.
Description
Technical Field
The invention relates to a service strategy design method, a service strategy design system and computer equipment based on service arrangement, and belongs to the field of big data.
Background
In the internet era, with increasingly personalized customer business requirements, the traditional popular marketing mode cannot meet the personalized requirements of business development. In order to meet the personalized requirements of customers, more and more marketing activities aiming at target customers are proposed by enterprises, and the workload of business strategy formulation and management is huge in the face of such numerous marketing activities. At present, each link from design, execution to evaluation of a marketing campaign needs to be completed by cooperation of a plurality of departments, and a brand-new marketing scheme is often required to be formulated along with the reasons of enterprise business mode transition, accelerated product iteration speed, frequent user demand change and the like, so that the customizability requirement on a background support program is extremely high, otherwise, the variable market demand cannot be met, and the situations of non-reusability, data intersection and even disorder of a business scheme model can occur. Under the condition, development of related function modules of the background is often required to be increased, but development of new function modules requires a long research and development period, market competition requirements of high-speed change cannot be met in time, and even if the new modules can be developed in time, the problems that the platform maintenance workload and the use difficulty are greatly increased exist.
Disclosure of Invention
The invention aims to overcome the defects of the prior art and provides a service strategy design method, a service strategy design system and computer equipment based on service arrangement so as to solve the technical problems.
The business strategy design method based on service arrangement comprises the following steps:
s1, configuring the service interface into visual input service action, understanding and inputting service action information by defining service personnel, associating the service interface with the on-line service action, and simultaneously performing no-coding input configuration on each content parameter of the service interface;
s2, configuring and executing the content of the service interface, and completing the acquisition of the execution time and the execution content of the service interface by one or more operations of selecting a target group, setting the execution time and configuring the content of the service action, thereby realizing the precise service strategy design;
s3, analyzing and executing the service interface, interpreting and converting according to the configured target group and the business action content to form executable program content, then generating a corresponding execution plan according to the execution time, finally calling the corresponding service interface according to the execution plan, and recording the execution result information;
the business strategy design system based on service arrangement comprises:
a business action configuration module: the system comprises a service interface module, a service interface module and a service module, wherein the service interface module is used for defining service actions and carrying out configuration and access test on service interface information needing to be triggered in the service actions;
a group screening module: selecting a target group based on the object attribute and the label, screening out the target group, and outputting a subdivided target group list for the strategy execution engine;
a strategy design module: the system is used for providing a visual interface for business personnel to complete the design of business strategies aiming at different subdivided target groups, setting execution time and business action content configuration operation, and completing precise business strategy design;
the policy enforcement engine: the system is used for carrying out rule interpretation and execution on the designed business strategy, carrying out interpretation and conversion according to the configured target group and the business action content, generating a corresponding execution plan according to the execution time, and carrying out business action execution according to the execution plan.
The computer device of the present invention comprises a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor executes the computer program and executes the steps S1-S3 of the business strategy design method of the present invention.
Compared with the prior art, the invention has the beneficial effects that: the service strategy design method and the system based on service arrangement can realize the access of the service interface and the parameter content adjustment through the user interface configuration without compiling program codes, and simultaneously, the system can automatically complete the operations of the service interface arrangement, the parameter filling, the explanation conversion, the execution and the like by combining the service strategy target group and the online service action execution information, thereby leading the service personnel without programming skills to realize the service strategy design process without the need of understanding the bottom technology and automatically converting the service strategy into the actual action of an enterprise. The problem of low service response efficiency caused by newly increasing or adjusting the service strategy only through a coding mode when the online service action is changed in the prior art is solved, the flexibility of service strategy adjustment is greatly improved, the development workload caused by service interface change is reduced, and the complex and changeable market demands are responded more efficiently.
Drawings
FIG. 1 is a flow diagram of a precise business strategy configuration based on service orchestration;
FIG. 2 is a schematic diagram of a precise business strategy management system architecture based on service orchestration;
fig. 3 is a business strategy diagram of the "differentiated charging policy for owing customers" of the embodiment.
Detailed Description
The present invention will be described in further detail below with reference to examples and drawings, but the embodiments of the present invention are not limited thereto.
Examples
In this embodiment, a business strategy design method, a system and a computer device are described in detail by using a "differentiated collection strategy for delinquent clients". In this embodiment, business strategies can be designed for different types of target groups, and a target object refers to a person or thing to which a business is directed, and may be a client, a device, an employee, a work order, data, and the like.
As shown in fig. 1, in this embodiment, the service policy design method based on service orchestration includes the following steps:
s0, acquiring service interface parameters, acquiring service interface information which needs to be triggered corresponding to the online service action, including information such as corresponding service request address, service input parameters, service output parameters and the like.
The online service action refers to actions completed based on the network in the service development process, such as: sending a promotion short message, sending an advertisement mail, putting product advertisements on the APP, and the like; the execution of each online service action can be realized by triggering a corresponding service interface, such as: and sending the promotion short message, and sending the corresponding promotion content to the appointed user by triggering the short message service sending interface.
In this embodiment, the business actions related to the "differentiated collection policy for high-risk arrearage clients" include sending short messages, sending mails, going to home, and the like, where sending short messages and sending mails are online business actions, and going to home is offline business actions. The service interface corresponding to the sending of the prompt receipt short message is a short message sending service interface, in this embodiment, a short message service based on a certain cloud platform is packaged into a corresponding service interface, and the service interface request address is: "https:// IP/api/v 1/posts", the IP in the request address is the corresponding service interface server address information, and the service request parameter information is as follows in table 1:
TABLE 1
The service return parameter information is as follows in table 2:
TABLE 2
S1, configuring the service interface into visual input service action, associating the service interface with the on-line service action by defining the service personnel to understand and input the service action information, and simultaneously performing no-coding input configuration on each content parameter of the service interface;
the following describes in detail the service action configuration process of configuring the service interface in step S1 as a visual input, with an example of the configuration of the service action of "sending a message to ask for pickup", which specifically includes the following steps:
s101, configuring basic information of the service action, wherein the basic information of the service action comprises contents such as a service action name, a service action type, a service action description and the like.
The service action types comprise an online service action and an offline service action, wherein the offline service action is some actions which need to be actively executed by service personnel in a real environment in the service development process, such as an entrance visit, a manual call, and the like, and only the online service action needs to execute the operations of steps S102, S103, S104 and S105. In this embodiment, a service action name is defined as "send/ask for short message", a service action type is defined as "online action", and a service action description is defined as "send corresponding notification in the form of short message". Because the service action of sending the message is an online action, the operations of steps S102, S103, S104 and S105 are continuously completed.
S102, service interface information configuration, namely configuring information such as service interface request types, submission modes, service interface request addresses and the like corresponding to the online service actions.
In this embodiment, the short message sending service is triggered to send the prompt receiving short message, and according to the information obtained in step S0, the service interface request address of the short message sending service is configured as "https:// IP/api/v 1/POSTs", the service request method is configured as "POST", the submission method is configured as "FORM", and the system can configure the service interface corresponding to the address request according to the configuration mode.
S103, configuring input parameters of the service interface, wherein the acquisition mode of the input parameters of the service interface comprises two modes of background transmission and interface input. The background parameter transmission mode refers to that the service interface input parameters are fixed values or parameter values automatically matched with the system background, the interface input mode refers to parameter values needing to be input by service personnel on an interface, and the interface input supports various input modes such as a text box, a pull-down selection box, a time input box, a rich text box and pictures for different types of service interface input parameters.
Based on the service request parameter of the short message sending service interface acquired in step S0, the acquisition form of the corresponding input parameter is configured, as shown in table 3 below:
TABLE 3
The parameters of the interface input mode are supplemented and filled by a user in the service strategy configuration process, and comprise information such as mobile phone numbers, short message contents and the like, and meanwhile, the interface input mode also supports various input modes such as a text box, a pull-down selection box, a time input box, a rich text box, a picture and the like so as to meet input requirements of different types; the parameters of the background parameter transmission mode are that corresponding fixed values or corresponding attribute information of a target group is set, and automatic filling is carried out according to configuration when a system is executed.
S104, configuring service interface output parameters, and configuring the execution state and the execution description information in the service interface output parameters according to a unified specification.
Based on the service return parameter of the short message sending service interface obtained in step S0, the corresponding return status and execution result information are configured, so that the system can obtain whether the corresponding service interface is executed successfully and corresponding execution feedback information, as shown in table 4.
TABLE 4
Where the return status must configure the fields, the return description and other fields may be configured as desired.
S105, previewing and testing the service action configuration, previewing the service action configured in the steps S101-S104, checking the service action configuration interface checked by the service personnel in the process of strategy design and performing corresponding content input, and triggering the corresponding service interface to perform testing so as to ensure the correctness of configuration.
S2, configuring and executing the content of the service interface, and completing the acquisition of the execution time and the execution content of the service interface by one or more operations of selecting a target group, setting the execution time and configuring the content of the service action, thereby realizing the precise service strategy design;
step S2 includes the following steps:
s201, selecting a target group, wherein the target group is selected based on the object attribute and the label, and multiple times of subdivision selection can be performed on the target group to obtain a subdivided target group; for example, based on the arrearage high-risk client group, the method can be further subdivided into a high-risk high-arrearage client group, a high-risk mid-arrearage client group and a high-risk low-arrearage client group to realize refined selection of the target group.
In this embodiment, the "arrearage high-risk client group" is selected first, and then the "arrearage amount high" client group is subdivided based on the "arrearage high-risk client group" to support the realization of finer granularity differentiated business actions, and the target group selection of the high-risk high-arrearage client group is completed.
If a certain client originally in the arrearage high-risk client group pays corresponding arrearage, the system automatically removes the client from the arrearage high-risk client group according to the set updating time.
S202, configuring service action execution time, and setting corresponding service action execution frequency and execution time aiming at different subdivision target groups based on the target group selected in the step S201.
In actual operation, based on the target group selected in step S201, 1 to 10 days per month may be set according to service needs, and the execution frequency is executed every day for the trigger time of sending the short message collection prompting service action.
The execution time of the business action can be set to be fixed time, and dynamic execution time can be set, for example, if the repayment date of each client is designated as the execution time of the business action, the execution time of each client may be different.
And S203, performing service action content visualization configuration, namely completing configuration of corresponding service action content through a visualization interface based on the target group selected in the steps S201 and S202 and the configured execution time, namely completing the setting of a policy path, wherein the policy path is a basic combination containing three core information of the target group, the execution time and the service action, and one service policy can contain a plurality of policy paths.
In this embodiment, the action of sending the short message for reminding of paying is configured, the mobile phone number for receiving the short message is designated as the mobile phone number field of the customer attribute information table, the content of the short message is edited as a respected customer, and in order to avoid influencing normal use, a user is asked to ensure timely payment before the last payment day, and if the payment is paid, no accounting is needed. Congratulate you for pleasure! And finishing a business strategy path for sending the charge-urging short message to the high-risk high-defaulting customer group at 10 points every day from 1 to 10 days per month.
S204, repeating the steps S201-S203 to complete the precise service strategy configuration, and for a complex service strategy, setting a plurality of strategy paths can be completed by executing the steps S201-S203 for a plurality of times to realize the precise service strategy configuration.
In this embodiment, based on steps S201 to S203, a plurality of policy paths such as the high-risk high-owing customer group performing promotion collection from 11 to 31 days per month, the high-risk middle-owing customer group performing mail collection from 1 to 10 days per month, and the like are continued, and finally, the differentiated collection strategy for the high-risk owing customer shown in fig. 3 is formed.
S205, storing the design content of the business strategy, and storing the design content of the business strategy operated in the steps S201 to S204.
S3, analyzing and executing the service interface, interpreting and converting according to the configured target group and the business action content to form executable program content, then generating a corresponding execution plan according to the execution time, finally calling the corresponding service interface according to the execution plan, and recording the execution result information;
the process of analyzing and executing the service action of step S3 includes the following steps:
s301, the service interface executes content analysis, and forms program content executable by the system by converting the service action content configured by the visual page into service interface access parameter information associated with the service action and combining target group information associated with the service action.
In this step, the configured service action is analyzed, for example, for the service action of sending the charging promoting short message, based on the content of the interface configuration, the corresponding service interface request parameter is generated by combining the corresponding target group information, for example, the service action request parameter for sending the charging promoting short message facing the high-risk high-arrearage client group is shown in table 5 below.
TABLE 5
Based on the request parameters of the short message sending service interface, the system can trigger the corresponding service interface to execute, and complete the action of sending and receiving the short message.
S302, generating an execution plan, and generating a corresponding execution list and execution plan according to the execution frequency and execution time associated with the business action, wherein the execution list comprises information such as execution time, execution object, execution content and execution state.
In this step, a corresponding execution list and an execution plan are generated according to a policy path, for example, for a business policy path for sending a charge-promoting short message at 10 points every day from 1 day to 10 days per month for a high-risk and high-defaulting customer group, the content of the execution plan generated by the path is as follows: the scheduled execution time is 1 to 10 morning hours per month, the execution objects are high-risk high-arrearage client groups, the execution contents are the actions of sending the charge-promoting short messages analyzed in the step S301, and the execution state is defaulted to be executed.
And S303, calling and executing, triggering a corresponding service interface at a specified time according to the execution plan and the execution list content, and executing the service action. For example, for a business strategy path for sending a charge-promoting short message at 10 points every day from 1 day to 10 days per month for a high-risk high-defaulting customer group, a corresponding short message sending service is triggered at 10 points before 1 day to 10 days per month, and the charge-promoting short message is sent to a corresponding target group.
And S304, recording the execution result, recording the return parameters of the service interface after the calling execution, and finishing the recording of the execution result of each service action. For example, after the short message service is executed, the corresponding execution state is recorded according to the returned parameter information of the service interface.
Based on the same inventive concept, as shown in fig. 2, the present embodiment further provides a service policy design system based on service orchestration, including:
a business action configuration module: the server is used for executing the step S1, defining the service action, and performing configuration and access test on the service interface information needing to be triggered in the service action;
a group screening module: selecting a target group based on the object attribute and the label, screening out the target group, and outputting a subdivided target group list for the strategy execution engine;
a strategy design module: the system is used for providing a visual interface for business personnel to complete the design of business strategies aiming at different subdivided target groups, setting execution time and business action content configuration operation, and completing precise business strategy design; the strategy design module and the group screening module jointly execute the step S2;
the policy enforcement engine: and the step S3 is executed to perform rule interpretation and execution on the designed business strategy, perform interpretation and transformation according to the configured target group and the business action content, generate a corresponding execution plan according to the execution time, and perform business action execution according to the execution plan.
After the configuration of the service interface of the service action configuration module is finished and the corresponding target group is selected by the group screening module, the method enters a strategy design module for precise service strategy design, and enters a strategy execution engine for service action interpretation and corresponding execution plan generation after the design is finished, and the execution is carried out according to the plan.
The computer device according to the present invention comprises a memory, a processor and a computer program stored in the memory and executable on the processor, wherein the processor executes the computer program to perform the above steps S1-S3 of the service orchestration based business strategy design method according to the present invention.
The present invention is not limited to the above embodiments, and any other changes, modifications, substitutions, combinations, and simplifications which do not depart from the spirit and principle of the present invention should be construed as equivalents and are included in the scope of the present invention.
Claims (10)
1. The service strategy design method based on service orchestration is characterized by comprising the following steps:
s1, configuring the service interface into visual input service action, associating the service interface with the on-line service action by defining the service personnel to understand and input the service action information, and simultaneously performing no-coding input configuration on each content parameter of the service interface;
s2, configuring and executing the content of the service interface, and completing the acquisition of the execution content and the execution time of the service interface by performing the operations of selecting a target group, setting the execution time and configuring the content of the service action for one time or multiple times, thereby realizing the precise service strategy design;
s3, analyzing and executing the service interface, interpreting and converting according to the configured target group and the business action content to form executable program content, then generating a corresponding execution plan according to the execution time, finally calling the corresponding service interface according to the execution plan, and recording the execution result information.
2. The traffic policy design method according to claim 1, wherein step S1 comprises:
s101, configuring basic information of a business action, wherein the basic information comprises a business action name, a business action type and a business action description, and the business action type comprises an online business action and an offline business action;
s102, configuring service interface request types, submission modes and service interface request address information corresponding to the online service actions;
s103, configuring input parameters of a service interface;
s104, configuring the execution state and the execution description information in the service interface output parameters according to a unified specification;
and S105, previewing and testing the configuration of the business action, previewing the configured business action, checking the interface viewed by business personnel in the process of designing the strategy and inputting corresponding content, and triggering a corresponding service interface to execute the test.
3. The traffic policy design method according to claim 1, wherein step S2 comprises:
s201, selecting a target group based on the object attribute and the label, and performing multiple times of subdivision selection on the target group to obtain a subdivided target group;
s202, setting corresponding business action execution frequency and execution time aiming at different subdivision target groups;
s203, based on the selected target group and the set execution time, completing configuration of corresponding business action content through a visual interface;
s204, repeating the steps S201-S203 to complete the precise service strategy configuration;
s205, storing the design content of the business strategy operated in the steps S201 to S204.
4. The business strategy design method of claim 3, wherein in step 203, the configuration of the corresponding business action content is completed through a visual interface, that is, the setting of a strategy path is completed, the strategy path is a basic combination including three core information of a target group, an execution opportunity, and a business action, and a business strategy may include multiple strategy paths.
5. The business strategy design method of claim 1, wherein the process of executing the business strategy in step S3 comprises the following steps:
s301, a service interface executes content analysis, and forms program content executable by a system by converting service action content configured by a visual page into service interface access parameter information associated with a service action and combining target group information associated with the service action;
s302, generating an execution plan, and generating a corresponding execution list and a system execution plan by combining the execution frequency and the execution time associated with the business action, wherein the execution list comprises the execution time, the execution object, the execution content and the execution state;
s303, calling execution, triggering a corresponding service interface at a specified time according to the execution plan and the execution list content, and executing the service action;
and S304, recording the return parameters of the service interface, and finishing recording the execution result of each service action.
6. The business strategy design method of claim 3, wherein in step S201, the corresponding data of the target group is updated on time to ensure the accuracy of the target group.
7. The business strategy design method of claim 1, wherein the business strategy is an accurate strategy of differentiated collection of owing customers; the business actions comprise sending a short message for urging to receive, sending an email for urging to receive and getting on the door for urging to receive; the online business action refers to actions finished based on a network in the business development process, and comprises sending a promotion short message, sending an advertisement mail and putting product advertisements on an APP; before step S1, service interface parameters are obtained, and service interface information that needs to be triggered corresponding to the online service action is obtained, where the service interface information includes a corresponding service request address, a service input parameter, and a service output parameter.
8. The business strategy design system based on service orchestration is characterized by comprising the following steps:
a business action configuration module: the system comprises a service interface module, a service interface module and a service module, wherein the service interface module is used for defining service actions and carrying out configuration and access test on service interface information needing to be triggered in the service actions;
a group screening module: selecting a target group based on the object attribute and the label, screening out the target group, and outputting a subdivided target group list for the strategy execution engine;
a strategy design module: the system is used for providing a visual interface for business personnel to complete the design of business strategies aiming at different subdivided target groups, setting execution time and business action content configuration operation, and completing precise business strategy design;
the policy enforcement engine: the system is used for carrying out rule interpretation and execution on the designed business strategy, carrying out interpretation and conversion according to the configured target group and the business action content, generating a corresponding execution plan according to the execution time, and carrying out business action execution according to the execution plan.
9. The business strategy design system of claim 8, wherein the target group screened by the group screening module is a set of entity objects of a customer, equipment, employee, work order, or data.
10. Computer arrangement comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor executes the computer program and executes the steps of the business strategy design method according to any of claims 1-7.
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