CN112508595A - Advertisement putting method for putting corresponding advertisement based on wearing brand of hotel stay personnel - Google Patents
Advertisement putting method for putting corresponding advertisement based on wearing brand of hotel stay personnel Download PDFInfo
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The invention relates to an advertisement putting method for putting corresponding advertisements based on wearing brands of hotel check-in personnel, which is applied to a hotel witness verification terminal all-in-one machine and comprises the following steps: the method comprises the steps that when a hotel check-in person transacts check-in registration at a witness verification terminal all-in-one machine, a panoramic image containing a brand worn by the hotel check-in person is obtained; transmitting the obtained field panoramic image to a cloud platform, and obtaining an advertisement brand information list to be played; and pushing the brand information list of the advertisement to be played to the hotel witness verification terminal all-in-one machine, so that when the hotel witness verification terminal all-in-one machine verifies the identity information of the client, the customized brand information list of the advertisement to be played is loaded for playing. Under the hotel scene, based on image recognition, the method puts advertisements of corresponding brands on the wearing brands of the passengers living in, and groups the consumption capacity of the advertisements in grade and value, so as to push customized advertisements.
Description
Technical Field
The invention belongs to the technical field of advertisement putting, is applied to a face recognition all-in-one machine in hotel industry, and particularly relates to an advertisement putting method for putting corresponding advertisements based on the wearing brand of hotel resident personnel, attribute judgment and advertisement putting.
Background
The precise marketing of consumers becomes the next battlefield of the shopping center, and as the competition of the shopping center is increased, more and more shopping malls start to lean on the quality control data for fine management. The so-called 'precise marketing' refers to analyzing the consumption habits of users by means of the development of big data, marking exclusive labels on the consumption behaviors of the users, drawing user figures according to the label contents, and then pushing business information in a targeted manner. That is, the user profile is the key basis for accurate marketing! The user portrait can be roughly divided into information data and behavior data, wherein the information data comprises height, weight, marriage and education degree and the like; behavioral data includes shopping habits, consumption habits, travel, investments, hobbies, and the like;
in 2019, domestic tourists are 60.1 hundred million people times all year round, including the special administrative district of hong Kong, the special administrative district of Australian and Taiwan in China, and the number of tourists is increased by 8.4 percent compared with the number of tourists in the last year; the domestic travel income is 57251 billion yuan, and the increase is 11.7 percent. The number of the inbound visitors is 14531 ten thousands, and the inbound visitors is increased by 2.9%. Among the inbound visitors, the overnight visitor 6573 was ten thousand, a 4.5% increase. International travel income is 1313 billion dollars, which increases by 3.3%. The domestic residents are out of the home for 16921 thousands of people, and the number of people is increased by 4.5 percent. Wherein the number of private emissions is increased by 4.6% for 16211 thousands of people; travel to hong Kong and Macao Tai 10237 thousands of people times, increase 3.2%.
The essence of precision marketing is to deliver a message to the user. The information that a client needs at present can only exert the maximum effect on the accurate marketing!
The problems existing at present are as follows:
for the hotel checked-in personnel, due to the inconvenience of disclosure of private privacy in all aspects, the information data and behavior data of the checked-in personnel are difficult to obtain so as to form the user portrait, so that the scenic spots around the hotel and the commercial shopping centers, namely merchants of all brands, basically cannot realize the accurate marketing of the hotel checked-in personnel in the prior art. For the hotel attendants, the hotel attendants are basically unfamiliar with surrounding scenic spots and commercial shopping centers, and the situations that the merchant cannot find the articles and the hotel attendants are unfamiliar with the articles occur. In the related art, there is no technical solution to solve the problem.
Currently, the media industry is undergoing a tremendous revolution. The developed internet technology has mass resources and strong interactivity, and subverts the original media propagation pattern and business mode. By virtue of the accuracy, the market share of the advertisement is rapidly increased, and the living space of the traditional media represented by television, radio and newspaper is continuously extruded. Under the background that users gradually become diversified, the traditional media extensive advertising operation idea can not meet the demand of accurate marketing.
The accurate pushing can be said to be a large trend of advertisement pushing nowadays, especially the advertisement pushing of a large-scale information flow, and as the contact between the user and the internet is more compact and the technology is continuously updated iteratively, the 'accurate' is more intense, which is the development trend of the advertisement.
The guests of travel all need the lodging, and the consumption is purchased, how let "article" find the people, how let the people know "article", how to know better the hotel and live in the user, and accurate advertisement is put in, promotes media platform value, accomplishes accurate propelling movement, is the problem that needs to solve promptly at present new media.
Disclosure of Invention
The applicant thinks that commodities are presented to the public in the form of respective brands, different brands correspond to matched consumer groups, since for hotel entrance personnel, due to the fact that privacy of all aspects is inconvenient to disclose, information data and behavior data of the entrance personnel are difficult to obtain so as to form user figures, the applicant proposes that the shop personnel wear brands and are matched with sales promotion information of the merchants in reverse according to the shop personnel, the user wears the shop personnel, most of the choices of the brands have own habits or preferences, brand advertisements commonly used by the shop personnel are pushed, and the effect is doubled with half the effort. Meanwhile, the consumption ability grades and the value are grouped according to brands worn by the personnel in the stores, matched advertisements are respectively pushed for some customers with high consumption ability and customers with low consumption ability, and more distinctive marketing contents are formulated according to the characteristics of the customers. The problem that the 'article' of the merchant can not be found and the hotel is unfamiliar with the 'article' can be perfectly solved.
The invention provides an advertisement putting method which is applied to a face recognition all-in-one machine and puts corresponding advertisements based on the wearing brand of hotel check-in personnel, judging attributes, wherein the method is applied to a hotel witness verification terminal all-in-one machine, and the advertisement putting method comprises the following steps:
the method comprises the steps that when a hotel check-in person transacts check-in registration at a witness verification terminal all-in-one machine, a panoramic image containing a brand worn by the hotel check-in person is obtained;
transmitting the obtained field panoramic image to a cloud platform, and obtaining an advertisement brand information list to be played;
and pushing the brand information list of the advertisement to be played to the hotel witness verification terminal all-in-one machine, so that when the hotel witness verification terminal all-in-one machine verifies the identity information of the client, the customized brand information list of the advertisement to be played is loaded for playing.
Further, before acquiring the panoramic image containing the brand worn by the hotel resident, the method comprises
The integrated machine of the foreground hotel testimony and identity verification terminal takes a snapshot of a scene photo, and the judgment is that the face is detected;
and if the face is detected, verifying the testimony of the person who stays in the hotel.
Further, if the face is detected, when the verification of the personal identity of the person who is checked in the hotel, the method also comprises the step of
Collecting a plurality of personal panoramic photos containing hotel check-in personnel from different angles;
extracting related panoramic photos of the hotel check-in personnel at different angles from the collected personal panoramic photos at different angles according to the acquired face information of the hotel check-in personnel during the testimony verification;
panoramic pictures of hotel check-in personnel at different angles are synthesized to obtain panoramic images containing brand dressed by the hotel check-in personnel.
Further, the obtained field panoramic image is transmitted to a cloud platform, and an advertisement brand information list to be played is obtained, wherein the advertisement brand information list comprises
The cloud platform carries out picture analysis on the received panoramic image to obtain the information of the brand worn by the hotel resident;
and obtaining a matched list of the brand information of the advertisement to be played according to the obtained information of the brand worn by the hotel attendants.
Further, if the adaptive advertisement brand information list to be played is not obtained according to the obtained information of the brand worn by the hotel attendants,
and according to the obtained wearing brand information of the hotel checked-in personnel, carrying out grade and value grouping on the consumption capacity of the hotel checked-in personnel.
Further, grouping of grades and values, identity information, clothing style information and personalized information are carried out according to the consumption capacity, further, an advertisement brand information list to be played with the same consumption capacity grade is returned through comprehensive correlation analysis, the advertisement brand information list is pushed to a human certificate checking terminal to be integrated, and advertisement playing is carried out when the hotel check-in personnel transact check-in registration.
Furthermore, the cloud product platform is connected with a plurality of shopping centers; the advertisements of each merchant of each shopping center, which need to be put, are updated in real time and stored in the cloud platform.
Furthermore, each merchant classifies the electronic information advertisements of the commodities to be released according to the brand, and the electronic information of each brand of commodity comprises more than one type, type and/or model of commodity.
Furthermore, in the area covered by the outward radiation by taking the hotel where the hotel attendants are located as the center of a circle, the playing priority of the commodity electronic information advertisement updated by the shopping center closer to the hotel in the brand information list to be played is the highest.
Further, the method for acquiring the panoramic photo comprises the following steps:
4 cameras are arranged in the front, back, left and right of a hotel foreground testimony checking area, and are in the same network with the testimony checking all-in-one machine;
acquiring a front photo of a hotel resident by a front camera, and segmenting the hotel resident and a scene by a face recognition and person recognition method;
obtaining a left photo and a right photo from the scene photos of the left camera and the right camera, segmenting people, and removing the interference of the scene;
the front camera and the rear camera are in mirror image positions, when the coordinate position of a person shot by the front camera is obtained, the position of the person appearing in the rear camera is reversely deduced, and according to object recognition and a color recognition algorithm, the person is segmented on the picture transmitted by the rear camera, so that scene interference is removed, and the person picture on the back is obtained;
and splicing the obtained 4 processed photos to establish a 3D model of a person, so as to obtain the three-dimensional panoramic photo of the resident.
Further carrying out upper and lower clothes pattern recognition and color recognition on the divided pictures of the hotel check-in personnel, and obtaining the character parameter information; the figure parameter information comprises face information, clothes style, clothes color, height, three-dimension and estimated weight.
Further processing the obtained three-dimensional panoramic photo to obtain a brand list worn by the user and a value corresponding to the brand list, and generating user brand preference and consumption level attributes;
processing the obtained three-dimensional panoramic photo to obtain a brand list worn by the user and a value corresponding to the brand list, and generating user brand preference and consumption level attributes;
and transmitting the attributes of the age, the gender and the birthday obtained when the testimony of the person is checked to check in registration, the generated user brand preference and the consumption level attribute to a cloud platform.
When the transactor checks check-in and check-in registration, a plurality of panoramic photos of the hotel check-in personnel at different angles are obtained, and the processing mode of the temporarily-unavailable view angle photos is as follows:
splicing the divided photos of the plurality of visual angles, temporarily reserving the unrecognized visual angles, and identifying the panoramic photo to indicate the lack of the visual angles;
transmitting the identifiable figure parameter information and the corresponding attributes to a cloud platform;
when the testimony checking all-in-one machine is in a non-working state, namely no resident is transacted, the system is configured with a dynamic face recognition system, and people in the monitored area of a face recognition monitoring camera of the access system are accurately captured by the face recognition system to obtain a clear face image;
if the resident with the missing visual angle appears in the dynamic face recognition process, the photo of the person with the missing visual angle is obtained through the previous process until the panoramic photo file of the person is built step by step.
By adopting the technical scheme, the invention has the following beneficial effects:
1. adopt this technical scheme can accomplish according to the hotel personnel of living in and dress the brand, the advertisement of propelling movement looks adaptation, and the user is dressed and mostly can have own custom or hobby to the selection of brand, and the brand advertisement that the propelling movement oneself was used commonly used, and the effect will make a result in a lot of more.
2. The grade and the value are grouped according to the consumption behaviors and the consumption capacity of the customers, and more distinctive marketing contents can be formulated according to the characteristics of the customers and accurate advertisements can be pushed for the pushing of some customers with high consumption capacity and customers with low consumption capacity.
3. The invention solves the problems that the information obtained by analyzing the existing figure photos obtained from a single angle is one-sided and inaccurate, and extracts related panoramic photos of the hotel presence personnel from a plurality of personal panoramic photos from different angles according to the face information of the hotel presence personnel obtained during the testimony verification; panoramic pictures of hotel check-in personnel at different angles are synthesized to obtain panoramic images containing brand dressed by the hotel check-in personnel.
4. Corresponding to the limitation of the view finding range, a complete figure photo can not be obtained, and the situation of partial image lack can not be obtained.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of a method of advertisement delivery in accordance with the present invention;
FIG. 2 is a schematic diagram of the camera of the present invention in the same network as the witness check machine;
FIG. 3 is a flowchart of a panoramic photograph acquisition method of the present invention;
fig. 4 is a schematic diagram of a specific embodiment of the method for acquiring a panoramic photo according to the present invention.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present invention. Rather, they are merely examples of systems consistent with certain aspects of the invention, as detailed in the appended claims.
As shown in fig. 1, the embodiment provides an advertisement delivery method applied to a face recognition all-in-one machine and based on a hotel presence person wearing brand, attribute judgment and corresponding advertisement delivery, the method is applied to a hotel witness verification terminal all-in-one machine, and the advertisement delivery method includes:
the method comprises the steps that when a hotel check-in person transacts check-in registration at a witness verification terminal all-in-one machine, a panoramic image containing a brand worn by the hotel check-in person is obtained;
transmitting the obtained field panoramic image to a cloud platform, and obtaining an advertisement brand information list to be played;
and pushing the brand information list of the advertisement to be played to the hotel witness verification terminal all-in-one machine, so that when the hotel witness verification terminal all-in-one machine verifies the identity information of the client, the customized brand information list of the advertisement to be played is loaded for playing.
As a preferred implementation manner, before the obtaining of the panoramic image containing the brand worn by the hotel attendants in the advertisement putting method provided by this embodiment, the method includes
The integrated machine of the foreground hotel testimony and identity verification terminal takes a snapshot of a scene photo, and the judgment is that the face is detected;
and if the face is detected, verifying the testimony of the person who stays in the hotel.
As a preferred implementation manner, in the advertisement delivery method provided in this embodiment, if a human face is detected, when verifying the identity of a person who enters the hotel, the method further includes the step of
Collecting a plurality of personal panoramic photos containing hotel check-in personnel from different angles;
extracting related panoramic photos of the hotel check-in personnel at different angles from the collected personal panoramic photos at different angles according to the acquired face information of the hotel check-in personnel during the testimony verification;
panoramic pictures of hotel check-in personnel at different angles are synthesized to obtain panoramic images containing brand dressed by the hotel check-in personnel.
As a preferred implementation manner, in the advertisement delivery method provided in this embodiment, the obtained live panoramic image is transmitted to the cloud platform, and the list of the brand information of the advertisement to be played is obtained, which includes
The cloud platform carries out picture analysis on the received panoramic image to obtain the information of the brand worn by the hotel resident;
and obtaining a matched list of the brand information of the advertisement to be played according to the obtained information of the brand worn by the hotel attendants.
As a preferred implementation manner, in the advertisement delivery method provided in this embodiment, if the adaptive advertisement brand information list to be played is not obtained according to the obtained information of the brand worn by the hotel attendants,
and according to the obtained wearing brand information of the hotel checked-in personnel, carrying out grade and value grouping on the consumption capacity of the hotel checked-in personnel.
Further, grouping of grades and values, identity information, clothing style information and personalized information are carried out according to the consumption capacity, further, an advertisement brand information list to be played with the same consumption capacity grade is returned through comprehensive correlation analysis, the advertisement brand information list is pushed to a human certificate checking terminal to be integrated, and advertisement playing is carried out when the hotel check-in personnel transact check-in registration.
As a preferred embodiment, in the advertisement delivery method provided in this embodiment, the cloud product platform is linked with a plurality of shopping centers; the advertisements of each merchant of each shopping center, which need to be put, are updated in real time and stored in the cloud platform.
Furthermore, each merchant classifies the electronic information advertisements of the commodities to be released according to the brand, and the electronic information of each brand of commodity comprises more than one type, type and/or model of commodity.
Furthermore, in the area covered by the outward radiation by taking the hotel where the hotel attendants are located as the center of a circle, the playing priority of the commodity electronic information advertisement updated by the shopping center closer to the hotel in the brand information list to be played is the highest.
As shown in fig. 2 and fig. 3, it should be added that the method for acquiring a panoramic photo in the present embodiment is as follows:
4 cameras are arranged in the front, back, left and right of a hotel foreground testimony checking area, and are in the same network with the testimony checking all-in-one machine;
acquiring a front photo of a hotel resident by a front camera, and segmenting the hotel resident and a scene by a face recognition and person recognition method;
obtaining a left photo and a right photo from the scene photos of the left camera and the right camera, segmenting people, and removing the interference of the scene;
the front camera and the rear camera are in mirror image positions, when the coordinate position of a person shot by the front camera is obtained, the position of the person appearing in the rear camera is reversely deduced, and according to object recognition and a color recognition algorithm, the person is segmented on the picture transmitted by the rear camera, so that scene interference is removed, and the person picture on the back is obtained;
and splicing the obtained 4 processed photos to establish a 3D model of a person, so as to obtain the three-dimensional panoramic photo of the resident.
Carrying out upper and lower clothes pattern recognition and color recognition on the split pictures of the persons living in the hotel, and obtaining the character parameter information; the figure parameter information comprises face information, clothes style, clothes color, height, three-dimension and estimated weight.
Processing the obtained three-dimensional panoramic photo to obtain a brand list worn by the user and a value corresponding to the brand list, and generating user brand preference and consumption level attributes; processing the obtained three-dimensional panoramic photo to obtain a brand list worn by the user and a value corresponding to the brand list, and generating user brand preference and consumption level attributes; and transmitting the attributes of the age, the gender and the birthday obtained when the testimony of the person is checked to check in registration, the generated user brand preference and the consumption level attribute to a cloud platform.
As a preferred embodiment, in this embodiment, when the transactor checks in for registration, a plurality of panoramic photographs of hotel attendants from different angles are obtained, and for the view angle photographs that are not obtained temporarily, the processing method is as follows:
splicing the divided photos of the plurality of visual angles, temporarily reserving the unrecognized visual angles, and identifying the panoramic photo to indicate the lack of the visual angles;
transmitting the identifiable figure parameter information and the corresponding attributes to a cloud platform;
when the testimony checking all-in-one machine is in a non-working state, namely no resident is transacted, the system is configured with a dynamic face recognition system, and people in the monitored area of a face recognition monitoring camera of the access system are accurately captured by the face recognition system to obtain a clear face image;
if the resident with the missing visual angle appears in the dynamic face recognition process, the photo of the person with the missing visual angle is obtained through the previous process until the panoramic photo file of the person is built step by step.
To further detail the present invention, as shown in fig. 2 and 4, a specific method for acquiring a panoramic photo is provided:
1. 4 cameras are arranged in the front, back, left and right of the hotel foreground and are in the same network with the human-certificate checking all-in-one machine. The device is used for taking photos of guests in the hotel, such as front photos, left photos, right photos, rear photos and 4 visual angles.
2. Guests transact the check-in program in the hotel foreground, and the witnesses are compared in a mode of swiping the witnesses before the front witness checking integrated machine.
3. The testimony checking machine sends shooting request to the camera (front side), the camera (left side), the camera (right side) and the camera (back side)
4. And (4) shooting by a camera (front side), acquiring a front side photo of the guest, and returning the shot photo content to the testimony checking all-in-one machine.
5. The testimony inspection all-in-one machine is used for obtaining the front photo shot by the camera (front), and then dividing the resident and the scene through algorithms such as face recognition and figure recognition, so that the interference of algorithm recognition is reduced.
6. And the testimony checking integrated machine is used for identifying the patterns of the upper and lower clothes, identifying the color and the like of the processed front photos. And the figure parameter information obtained from the front photo.
7. And the testimony all-in-one machine is used for acquiring face information, clothes styles, colors and the like after processing according to algorithms such as face algorithm, object recognition, color recognition and the like. From the camera (left side), the camera (right side) of the scene picture. And acquiring the left photo and the right photo of the person, segmenting the person, and removing the interference of the scene.
8. The position of the camera (rear side) and the position of the camera (front side) are in mirror image positions, when the coordinate position of a person shot by the camera (front side) is obtained, the position of the person appearing on the camera (rear side) can be reversely deduced, and the person is segmented according to the picture transmitted by the camera (rear side) by an object recognition and color recognition algorithm, so that the scene interference is removed, and the picture of the person on the back is taken.
9. And the testimony checking terminal splices the 4 acquired processed photos. Establishing a 3D model of a person to obtain a panoramic photo of a resident
10. And identifying the acquired scene photos by applying an algorithm, acquiring a brand list worn by the user and the value corresponding to the brand list, and generating the brand preference and the consumption level attribute of the user.
11. Acquiring the height and weight attributes of the user through an algorithm;
12. and (3) obtaining the panoramic photo synthesized by the end user through attributes such as age, gender and birthday obtained by evidence reading and attributes such as brand preference, consumption level, height and weight obtained by an algorithm. And (5) transmitting to the platform.
13. The platform obtains the attribute label of the user, and returns an advertisement list to the human evidence checking all-in-one machine through data analysis.
14. And playing the advertisement list by the testimony examination all-in-one machine.
The above flows are 4 machine positions, and can obtain a complete flow of 4 photos at the front, the left side, the side and the back without shielding, in an actual application scene, the photos at other visual angles can be found on the left side and the right side of a guest and are followed by other interfering people, so that the photos cannot be identified and obtained, and the splitting condition occurs
1. And (4) taking the scene pictures shot at the 4 positions at the witness all-in-one machine for identification. There may be cases where 1 or more viewing angles, such as left, right, back, etc., are not available,
2. at that time, the witness integrated machine can be spliced by using 1 or more identified visual angles, and the visual angles which cannot be identified are temporarily reserved. And identifies the panoramic photograph noting the lack of a viewing angle.
3. And the testimony inspection all-in-one machine acquires the advertisement list from the cloud platform through the recognizable character characteristics and plays the advertisement list.
4. When the testimony checking all-in-one machine is in a non-working state, namely no resident is transacted, the system is a set of system with dynamic face recognition, and people in the monitoring area monitored by the face recognition monitoring camera of the access system are accurately captured by the face recognition monitoring camera to obtain clear face images.
5. If the resident with the missing visual angle appears in the dynamic face recognition process, the photo of the person with the missing visual angle is obtained through the previous process until the panoramic photo file of the person is built step by step.
By adopting the technical scheme, the adaptive advertisements can be pushed according to the wearing brands of the hotel attendants, most of the choices of the brands worn by users have own habits or preferences, the advertisements of the brands commonly used by the users are pushed, and the effect is more than half-effort. The grade and the value are grouped according to the consumption behaviors and the consumption capacity of the customers, and more distinctive marketing contents can be formulated according to the characteristics of the customers and accurate advertisements can be pushed for the pushing of some customers with high consumption capacity and customers with low consumption capacity. Under the hotel scene, based on image recognition, the method puts advertisements of corresponding brands on the wearing brands of the passengers living in, and groups the consumption capacity of the advertisements in grade and value, so as to push customized advertisements.
Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (13)
1. An advertisement putting method for putting corresponding advertisements based on wearing brands of hotel check-in personnel is characterized in that: the method is applied to the hotel testimony of a witness verification terminal all-in-one machine, and the advertisement putting method comprises the following steps:
the method comprises the steps that when a hotel check-in person transacts check-in registration at a witness verification terminal all-in-one machine, a panoramic image containing a brand worn by the hotel check-in person is obtained;
transmitting the obtained field panoramic image to a cloud platform, and obtaining an advertisement brand information list to be played;
and pushing the brand information list of the advertisement to be played to the hotel witness verification terminal all-in-one machine, so that when the hotel witness verification terminal all-in-one machine verifies the identity information of the client, the customized brand information list of the advertisement to be played is loaded for playing.
2. The advertisement delivery method according to claim 1, characterized in that: before acquiring the panoramic image containing the brand worn by the hotel resident, the method comprises
The integrated machine of the foreground hotel testimony and identity verification terminal takes a snapshot of a scene photo, and the judgment is that the face is detected;
and if the face is detected, verifying the testimony of the person who stays in the hotel.
3. The advertisement delivery method according to claim 2, characterized in that: if the face is detected, the method also comprises the step of verifying the testimony of the person who is checked in the hotel
Collecting a plurality of personal panoramic photos containing hotel check-in personnel from different angles;
extracting related panoramic photos of the hotel check-in personnel at different angles from the collected personal panoramic photos at different angles according to the acquired face information of the hotel check-in personnel during the testimony verification;
panoramic pictures of hotel check-in personnel at different angles are synthesized to obtain panoramic images containing brand dressed by the hotel check-in personnel.
4. The advertisement delivery method according to claim 3, characterized in that: transmitting the obtained field panoramic image to a cloud platform to obtain a brand information list of the advertisement to be played, wherein the list comprises
The cloud platform carries out picture analysis on the received panoramic image to obtain the information of the brand worn by the hotel resident;
and obtaining a matched list of the brand information of the advertisement to be played according to the obtained information of the brand worn by the hotel attendants.
5. The advertisement delivery method according to claim 4, characterized in that: if the adaptive advertisement brand information list to be played is not obtained according to the obtained information of the brand worn by the hotel attendants,
and according to the obtained wearing brand information of the hotel checked-in personnel, carrying out grade and value grouping on the consumption capacity of the hotel checked-in personnel.
6. The advertisement delivery method according to claim 5, characterized in that: grouping of grades and values, identity information, clothing style information and personalized information are carried out according to the consumption capacity, further, an advertisement brand information list to be played with the same consumption capacity grade is returned through comprehensive correlation analysis, the advertisement brand information list is pushed to a human certificate checking terminal to be integrated, and advertisements are played when the hotel check-in personnel transact check-in registration.
7. An advertisement delivery method according to any one of claims 1 to 6, characterized in that: the cloud product platform is connected with a plurality of shopping centers; the advertisements of each merchant of each shopping center, which need to be put, are updated in real time and stored in the cloud platform.
8. The advertisement delivery method according to claim 7, characterized in that: each merchant classifies the electronic information advertisements of commodities to be released according to brands, and the electronic information of each brand of commodity comprises more than one type, kind and/or model of commodity.
9. The advertisement delivery method according to claim 8, characterized in that: and taking the hotel where the hotel attendants are as the center of a circle, and in the area covered by the outward radiation, the playing priority of the commodity electronic information advertisement updated by the shopping center closer to the hotel in the brand information list to be played is the highest.
10. An advertising method according to claim 2, 3, 4, 5, 6, 8, or 9, wherein: the method for acquiring the panoramic photo comprises the following steps:
4 cameras are arranged in the front, back, left and right of a hotel foreground testimony checking area, and are in the same network with the testimony checking all-in-one machine;
acquiring a front photo of a hotel resident by a front camera, and segmenting the hotel resident and a scene by a face recognition and person recognition method;
obtaining a left photo and a right photo from the scene photos of the left camera and the right camera, segmenting people, and removing the interference of the scene;
the front camera and the rear camera are in mirror image positions, when the coordinate position of a person shot by the front camera is obtained, the position of the person appearing in the rear camera is reversely deduced, and according to object recognition and a color recognition algorithm, the person is segmented on the picture transmitted by the rear camera, so that scene interference is removed, and the person picture on the back is obtained;
and splicing the obtained 4 processed photos to establish a 3D model of a person, so as to obtain the three-dimensional panoramic photo of the resident.
11. The electronic information pushing method for commodities based on hotel checked-in personnel as claimed in claim 10, wherein: carrying out upper and lower clothes pattern recognition and color recognition on the split pictures of the persons living in the hotel, and obtaining the character parameter information; the figure parameter information comprises face information, clothes style, clothes color, height, three-dimension and estimated weight.
12. The electronic information pushing method for commodities based on hotel checked-in personnel as claimed in claim 11, wherein: processing the obtained three-dimensional panoramic photo to obtain a brand list worn by the user and a value corresponding to the brand list, and generating user brand preference and consumption level attributes;
processing the obtained three-dimensional panoramic photo to obtain a brand list worn by the user and a value corresponding to the brand list, and generating user brand preference and consumption level attributes;
and transmitting the attributes of the age, the gender and the birthday obtained when the testimony of the person is checked to check in registration, the generated user brand preference and the consumption level attribute to a cloud platform.
13. The electronic information pushing method for commodities based on hotel checked-in personnel as claimed in claim 10, wherein: when the transactor certificate checks in and registers, panoramic photos of hotel check-in personnel at different angles are obtained, and the processing mode of the temporarily-unavailable view angle photos is as follows:
splicing the divided photos of the plurality of visual angles, temporarily reserving the unrecognized visual angles, and identifying the panoramic photo to indicate the lack of the visual angles;
transmitting the identifiable figure parameter information and the corresponding attributes to a cloud platform;
when the testimony checking all-in-one machine is in a non-working state, namely no resident is transacted, the system is configured with a dynamic face recognition system, and people in the monitored area of a face recognition monitoring camera of the access system are accurately captured by the face recognition system to obtain a clear face image;
if the resident with the missing visual angle appears in the dynamic face recognition process, the photo of the person with the missing visual angle is obtained through the previous process until the panoramic photo file of the person is built step by step.
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