CN112399205A - Advertisement pushing method and system - Google Patents
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- CN112399205A CN112399205A CN202011215174.1A CN202011215174A CN112399205A CN 112399205 A CN112399205 A CN 112399205A CN 202011215174 A CN202011215174 A CN 202011215174A CN 112399205 A CN112399205 A CN 112399205A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The present disclosure provides an advertisement push method and system, wherein the method includes: after receiving an advertisement watching request initiated by User Equipment (UE), an application function entity (AF) bearing an advertisement push service pushes a corresponding video advertisement to the UE; a unified data storage function entity UDR records the video advertisement duration of the UE for cumulative watching; and after the UE requests the video website to watch the video program, the AF pays corresponding fees to the video website according to the video advertisement duration watched by the UE in an accumulated mode. According to the method, the video service and the advertisement service are separated by using the 5G network function, a professional advertisement service provider is responsible for pushing the advertisement to the user, and corresponding cost is paid to the video website according to the accumulated watching time of the video advertisement of the user, so that the specialization degree of advertisement pushing is improved, the increase of the service cost of the video website is avoided, and the benefit of the video website is ensured.
Description
Technical Field
The present disclosure relates to the field of communications technologies, and in particular, to an advertisement push method and an advertisement push system.
Background
Currently, before a user views a video program through a video website, the user usually needs to view a pre-advertising section. The prepositive advertisement of the video program is played by the video website, and the setting of the prepositive advertisement is generally blind. On one hand, because the cost paid by the advertiser to the video website is usually only related to the playing amount of the advertisement and is unrelated to the effect after playing, the video website does not need to consider the actual effect achieved by the advertisement too much; on the other hand, because video service operation and user big data portrayal are two fields with strong professionality, a video website needs to consider both the two aspects, the service cost is increased certainly, the service of the video website is relatively single, and the accuracy of user portrayal is difficult to improve.
Therefore, it is an urgent problem to provide an advertisement push scheme that can enhance the professional nature of advertisement services without increasing the service cost of video websites.
Disclosure of Invention
The present disclosure has been made to at least partially solve the technical problems occurring in the prior art.
According to an aspect of the embodiments of the present disclosure, there is provided an advertisement push method, the method including:
after receiving an advertisement watching request initiated by User Equipment (UE), an application function entity (AF) bearing an advertisement push service pushes a corresponding video advertisement to the UE;
a unified data storage function entity UDR records the video advertisement duration of the UE for cumulative watching; and the number of the first and second groups,
and after the UE requests the video website to watch the video program, the AF pays corresponding fees to the video website according to the video advertisement duration watched by the UE in an accumulated way.
According to another aspect of the embodiments of the present disclosure, there is provided an advertisement push system, the system including: an application function entity AF for bearing advertisement push service, a unified data storage function entity UDR and a video website;
the AF is set to push corresponding video advertisements to the UE after receiving advertisement watching requests initiated by the UE;
the UDR is set to record the video advertisement duration of the UE in accumulated watching;
after the UE requests the video website to watch the video program, the AF is also set to pay corresponding cost to the video website according to the video advertisement time length watched by the UE in an accumulated mode.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
the advertisement pushing method and the advertisement pushing system provided by the embodiment of the disclosure separate the video service from the advertisement service by using a 5G network function, and a professional advertisement service provider (namely AF) is responsible for pushing advertisements to users, thereby being beneficial to enhancing the specialty of the advertisement service, and the video website only carries out video service operation without increasing the service cost of the video website.
Additional features and advantages of the disclosure will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of the disclosure. The objectives and other advantages of the disclosure may be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
The accompanying drawings are included to provide a further understanding of the disclosed embodiments and are incorporated in and constitute a part of this specification, illustrate embodiments of the disclosure and together with the example serve to explain the principles of the disclosure and not to limit the disclosure.
Fig. 1 is a schematic flowchart of an advertisement push method according to an embodiment of the present disclosure;
fig. 2 is a schematic flowchart of another advertisement pushing method provided by the embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an advertisement push system according to an embodiment of the present disclosure.
Detailed Description
To make the objects, technical solutions and advantages of the embodiments of the present disclosure more apparent, specific embodiments of the present disclosure are described below in detail with reference to the accompanying drawings. It should be understood that the detailed description and specific examples, while indicating the present disclosure, are given by way of illustration and explanation only, not limitation.
Fig. 1 is a schematic flow chart of an advertisement push method according to an embodiment of the present disclosure. As shown in fig. 1, the method includes the following steps S101 to S103.
S101, after receiving an advertisement watching request initiated by UE (User Equipment), an AF (Application Function) bearing an advertisement push service pushes a corresponding video advertisement to the UE;
s102, recording the video advertisement time length watched by the UE through a Universal Data Reproduction (UDR) functional entity;
and S103, after the UE requests the video website to watch the video program, the AF pays corresponding fees to the video website according to the video advertisement duration watched by the UE in an accumulated mode.
When the user is in an idle state, for example, at a station or the like, an advertisement watching request can be initiated to the AF, so that the AF pushes a corresponding video advertisement to the UE. The video advertisement pushed to the UE by the AF is related to the user, namely the actual effect of the advertisement is better aiming at the video advertisement specially put by the user.
It should be noted that, if the video website belongs to the self-operated device of the operator, or there is a mutual trust relationship between the server of the video website and the operator, the AF and the video website are allowed to directly communicate, so in step S103, the AF can directly pay the corresponding fee to the video website.
If the video website does not belong to the self-operated equipment of the operator, and the server of the video website does not have a mutual trust relationship with the operator, a safety device for isolating the operator from the outside needs to be arranged between the operator Network and the internet, the safety device is a Network Function (NEF), and the AF needs to communicate with the video website through the NEF. The NEF is a device established between the operator network and the internet, i.e. a device separating the mobile communication network of the operator itself from the public network, and certainly a device separating different operator networks. In this case, in step S103, the AF pays a corresponding fee to the video website via the NEF.
In this embodiment, the video service is separated from the advertisement service by using the 5G network function, a professional advertisement service provider (i.e., AF) is responsible for pushing advertisements to users, which is helpful for enhancing the speciality of the advertisement service, and the video website only carries out video service operation without increasing the service cost of the video website.
In a specific embodiment, after step S102, the following steps S104 to S106 are further included.
S104, when the UE requests to watch the video program to the video website, the UDR obtains the video advertisement duration which is actually avoided by the UE according to the video advertisement duration watched by the UE in an accumulated manner;
s105, the UDR informs the video website to send a video stream to the UE, wherein the video stream is obtained by reducing or avoiding the duration of the pre-advertisement according to the video advertisement duration actually avoided by the UE;
and S106. the UDR subtracts the video advertisement time length recorded by the UE according to the video advertisement time length actually exempted by the UE.
In the embodiment, the 5G network function is utilized to record the accumulated watching video advertisement time length after the user watches the advertisement in advance in spare or scattered time, when the user watches the video program, the accumulated watched advertisement time length can be used for offsetting the preposed advertisement time length of the video program, and the preposed advertisement of the video program is not watched or is watched less, so that the user experience is improved.
In one embodiment, step S104 includes the following steps S1041 to S1045.
S1041.UDR receives a request sent by UE for avoiding the user from watching the video advertisement, wherein the request comprises the video advertisement duration required by the user to watch by a video website, and retrieves the video advertisement duration currently watched by the UE;
s1042. the UDR compares the video advertisement time length watched by the UE currently in an accumulated mode with the video advertisement time length required by the video website to be watched by the user to obtain a comparison result;
s1043, if the comparison result is that the video advertisement duration currently and accumulatively watched by the UE is greater than or equal to the video advertisement duration required by the user to watch by the video website, the UDR sends the video advertisement duration capable of being saved to the AF according to the comparison result, specifically the video advertisement duration required by the user to watch by the video website;
s1044, if the comparison result shows that the current accumulated watching time length of the UE is shorter than the video advertisement time length required by the video website to be watched by the user, the UDR sends the exemptable video advertisement time length to the AF according to the comparison result, specifically the current remaining accumulated watching time length of the UE;
and S1045, obtaining the video advertisement time length which is actually avoided by the UE by the AF according to the video advertisement time length which can be avoided and is sent by the UDR, wherein the video advertisement time length which is actually avoided by the UE is equal to the video advertisement time length which can be avoided, and registering the video advertisement time length to the UDR.
In this embodiment, when a user wishes to watch a video program, the user may request a video website to watch the video program by using an APP (Application) installed on the UE; then the video website sends prompt information to an APP installed on the UE, wherein the prompt information carries the video advertisement duration that the video website requires a user to watch, and the video advertisement duration indicates that the user needs to watch the video advertisement for a certain duration before watching the video program; after receiving the prompt message, the APP installed on the UE invokes a function of the UE, for example, invokes a dial of the UE, requests the UDR to avoid the user from watching the video advertisement, where the request includes a video advertisement duration that the video website requires the user to watch.
In a specific embodiment, after step S1044, step S104 further includes the following steps S1046 and S1047.
S1046, the UDR sends video advertisement duration which cannot be avoided to the AF according to the comparison result, specifically, the difference between the video advertisement duration which the video website requires the user to watch and the current residual accumulated watching video advertisement duration of the UE;
and S1047.AF selects a video advertisement with the same duration and corresponding to the user to send to the UE according to the video advertisement duration which can not be avoided.
In one embodiment, the exempting the user from the request to view the video advertisement further comprises: the UE calls an identifier of an APP of the UE and a session identifier of a session established between the APP and a video website, wherein the APP is an application program installed on the UE and used for requesting a video program from the video website.
For the same reason, if the video website belongs to equipment owned by the operator, or a mutual trust relationship exists between a server of the video website and the operator, allowing the UDR and the video website to directly communicate; if the video website does not belong to the equipment owned by the operator, and the mutual trust relationship does not exist between the server of the video website and the operator, the UDR needs to communicate with the video website through the NEF.
If the UDR can communicate directly with the video site, step S105 includes the following steps S1051 and S1052.
S1051. the UDR sends an advertisement exempting request to a video website, wherein the request comprises the video advertisement duration for requesting exemption, an identifier for calling self APP by the UE and a session identifier for establishing a session between the APP and the video website;
and S1052, when the video website receives a request for watching a video program, which is sent by an APP installed on UE, the video website calls an identifier of the APP and a session identifier of session establishment between the APP and the video website to establish connection with the APP installed on the UE based on the UE in the exempt advertisement request, and sends a video stream of which the exempt pre-advertisement duration is reduced according to the video advertisement duration requested to be exempt in the exempt advertisement request to the APP installed on the UE.
If the UDR needs to communicate with the video site via the NEF, step S105 includes the following steps S1051 'to S1053'.
S1051' UDR sends an exempt advertisement request to NEF, wherein the request comprises video advertisement duration requesting exemption, an identifier of APP called by UE and a session identifier of session established between APP and a video website;
s1052' NEF forwards the exempt advertisement request to the video website;
s1053' when the video website receives the request of watching the video program sent by the APP installed on the UE, based on the UE in the exempt advertisement request, calling the identifier of the APP and the session identifier of the session established between the APP and the video website to establish connection with the APP installed on the UE, and sending the video stream with the exempt preposed advertisement duration reduced according to the video advertisement duration requested to be exempt in the exempt advertisement request to the APP installed on the UE through the NEF.
It should be noted that, if the devices between different networks have mutual trust relationship, or all the devices are located in the operator network, for example, the video website is a device owned by the operator, the video website may directly send the video stream to the UE (i.e., step S1052); otherwise, the video website needs to send the video stream to the UE via the NEF (i.e., step S1053').
In this embodiment, the video advertisement duration requested to be exempted in the exempt advertisement request sent by the UDR (via the NEF) to the video website is equal to the video advertisement duration actually exempted by the UE, that is, the video advertisement duration capable of being exempted.
In a specific embodiment, after step S1045, step S104 further includes the following step S1048:
and S1048, the UDR returns the video advertisement duration which is actually exempted from the UE to the UE, so that the UE returns the result of exempt request operation to the APP called by the UE.
If the video advertisement duration actually exempted for the UE is equal to the video advertisement duration required by the user to watch by the video website, the result of exempting the request operation comprises that all the preposed advertisements are exempted; if the video advertisement duration actually exempted from the UE is equal to the currently remaining accumulated video advertisement viewing duration of the UE, the result of the exempt request operation includes partially exempting the pre-advertisement and the video advertisement duration yet to be viewed (i.e. the video advertisement duration that cannot be exempted, specifically, the difference between the video advertisement duration that the video website requires the user to view and the currently remaining accumulated video advertisement viewing duration of the UE).
In a specific embodiment, before step S102, the following step S107 is further included:
s107.AF registers the video advertisement duration that UE has watched with UDR.
In this embodiment, after the AF pushes a corresponding video advertisement to the UE, the video advertisement duration watched by the UE is registered to the UDR according to the pushed advertisement duration, and the UDR records the duration once every time the AF registers the duration once, so as to obtain the video advertisement duration watched by the UE in an accumulated manner.
In one embodiment, in step S106, the video advertisement duration of the deduction is equal to the video advertisement duration actually exempted by the UE;
if the video advertisement duration actually exempted by the UE is the video advertisement duration required by the video website to be watched by the user, the currently remaining accumulated watching video advertisement duration of the UE after the check is equal to the difference between the accumulated watching video advertisement duration of the UE and the video advertisement duration required by the video website to be watched by the user;
and if the video advertisement duration actually exempted for the UE is the currently remaining accumulated video advertisement watching duration of the UE, the currently remaining accumulated video advertisement watching duration of the UE after the check is equal to 0.
In a specific embodiment, before step S102, the following steps S108 to S110 are further included.
S108.AF sends service registration request to UDR, the request includes service type (advertisement push) and ID;
s109, the UDR registers the service type and the identity of the AF request and returns a service registration success message to the AF;
s110. the af establishes a video payment settlement interface with the video website (via the NEF) upon receiving the service registration success message.
Correspondingly, step S103 specifically is: and the AF pays corresponding fees to the video website through the video payment settlement interface.
In a specific embodiment, before step S102, the following steps S111 and S112 are further included.
S111, the UDR receives a service request that an order video and a preposed advertisement are separated and submitted by the UE, and finishes service ordering with the UE based on the request;
and S112, the UDR registers the subscription information of the UE, wherein the subscription information comprises the number of the UE.
Specifically, the UE may submit a service request for ordering a video separately from a pre-ad to the UDR by dialing a service ordering access number, and then the UE and the UDR may complete service ordering through voice prompt.
In this embodiment, since the subscription information of the UE registered by the UDR includes the number of the UE, after the subsequent UDR records the video advertisement duration watched by the UE in an accumulated manner, the video advertisement duration watched by the UE in an accumulated manner can be retrieved according to the number of the UE.
Fig. 2 is a schematic flowchart of another advertisement pushing method according to an embodiment of the present disclosure. As shown in fig. 2, the method includes the following steps (1) to (18).
(1) And the AF initiates a service registration request to the UDR, wherein the request comprises a service type and an identity.
(2) The UDR registers the service type (advertisement push) and its identity of the AF request and returns a service registration success message to the AF.
(3) And after receiving the service registration success message, the AF establishes a video payment settlement interface with the video website through the NEF.
(4) And the user submits a service request for ordering the video and the preposed advertisement to the UDR through the UE, and the UDR finishes service ordering with the UE after receiving the request. For example, the UE dials the UDR service subscription access number, and completes the service subscription through voice prompt.
(5) When the user is in an idle state, e.g. waiting at a station, the UE initiates a view advertisement request to the AF.
(6) And after receiving the advertisement watching request, the AF pushes the corresponding video advertisement to the UE.
(7) The AF registers the video advertisement duration that the UE watched with the UDR.
(8) The UDR records the video advertisement duration that the UE accumulatively watches.
(9) When the user wishes to watch the video program, the APP installed on the UE is utilized to request the video website to watch the video program.
(10) The video website sends prompt information to the APP installed on the UE, wherein the prompt information carries the advertisement duration that the video website requires the user to watch, which indicates that the user needs to watch the advertisement for a certain duration, for example, 1 minute, before watching the video program.
(11) After receiving the prompt message, the APP installed on the UE invokes a function of the UE, for example, a dial of the UE, to request the UDR to avoid watching the advertisement, where the request includes a video advertisement duration that the video website requires the user to watch, an identifier that the UE invokes its APP, and a session identifier that the APP establishes a session with the video website.
(12) And the UDR retrieves the video advertisement duration currently watched by the UE according to the UE number.
12a) And (4) if the currently accumulated watching video advertisement duration of the UE is greater than or equal to the video advertisement duration required by the video website to be watched by the user, sending the video advertisement duration capable of being avoided, specifically the video advertisement duration required by the video website to be watched by the user, to the AF, and skipping the step (13).
12b) If the current accumulated watching time length of the UE is less than the video advertisement time length required by the video website and watched by the user, sending the video advertisement time length capable of being saved, specifically the current remaining accumulated watching time length of the UE and the video advertisement time length incapable of being saved, specifically the difference between the video advertisement time length required by the video website and the current remaining accumulated watching time length of the UE to the AF.
(13) And the AF selects a video advertisement with the duration equivalent to the video advertisement duration which can not be avoided by 12b) and corresponding to the user to send to the UE.
(14) The AF registers with the UDR the video advertisement duration that is actually exempt from the UE.
(15) And the UDR returns the video advertisement duration which is actually avoided by the UE to the UE, and simultaneously, the recorded video advertisement duration which is watched by the UE in an accumulated way is checked.
(16) And the UE returns an exempt request operation result to the APP called by the UE.
(17) And the AF pays a fee corresponding to the video advertisement duration which is watched by the UE in an accumulated mode to the video website through the NEF.
(18) The video website pushes the video program to the APP installed on the user UE via the NEF. For the case of 12a), the video program does not contain a pre-ad; for 12b), the video program contains a portion of the pre-roll advertisement.
The advertisement push method provided by the embodiment of the disclosure separates the video service from the advertisement service by using a 5G network function, and a professional advertisement service provider (i.e., AF) is responsible for pushing advertisements to a user, so that the user can not see or rarely see the pre-advertisement of the video program at the video service provider (i.e., video website) after watching the advertisements pushed by the advertisement service provider in advance, on one hand, the specialization degree of advertisement push is improved, on the other hand, the increase of the service cost of the video website is avoided, the benefit of the video website is ensured, on the other hand, the user can not see or rarely see the pre-advertisement of the video program, and the user experience is improved.
Fig. 3 is a schematic structural diagram of an advertisement push system according to an embodiment of the present disclosure. As shown in fig. 3, the system 3 includes: UDR31, AF32 hosting ad push services, and video website 34.
The AF is set to push corresponding video advertisements to the UE after receiving an advertisement watching request initiated by the UE; the UDR is set to record the video advertisement duration of the UE in accumulated watching; after the UE requests the video website to watch the video program, the AF is also set to pay corresponding cost to the video website according to the video advertisement time length watched by the UE in an accumulated mode.
Further, if the AF can directly communicate with the video website, the AF can directly pay corresponding fees to the video website; if the AF needs to communicate with the video website via the NEF, the system 3 further includes: NEF33, and AF pays a corresponding fee to the video website via NEF.
When the user is in an idle state, for example, at a station or the like, a request for watching advertisements may be initiated to the AF, so that the AF pushes corresponding video advertisements to the UE. The video advertisement pushed to the UE by the AF is related to the user, namely the actual effect of the advertisement is better aiming at the video advertisement specially put by the user.
In this embodiment, the video service is separated from the advertisement service by using the 5G network function, a professional advertisement service provider (i.e., AF) is responsible for pushing advertisements to users, which is helpful for enhancing the speciality of the advertisement service, and the video website only carries out video service operation without increasing the service cost of the video website.
After the UDR records the video advertisement duration that the UE watches in the accumulated manner, in a specific embodiment, when the UE requests the video website to watch a video program, the UDR is further configured to obtain the video advertisement duration that is actually exempted from the UE according to the video advertisement duration that the UE watches in the accumulated manner, and notify the video website to send to the UE a video stream in which the pre-advertisement duration has been exempted from according to the video advertisement duration that is actually exempted from the UE, and to reduce the video advertisement duration that the UE watches in the accumulated manner according to the video advertisement duration that is actually exempted from the UE.
In the embodiment, the 5G network function is utilized to record the accumulated watching video advertisement time length after the user watches the advertisement in advance in spare or scattered time, when the user watches the video program, the accumulated watched advertisement time length can be used for offsetting the preposed advertisement time length of the video program, and the preposed advertisement of the video program is not watched or is watched less, so that the user experience is improved.
In a specific embodiment, the UDR is further configured to receive a request sent by the UE to avoid the user from watching the video advertisement, where the request includes a video advertisement duration that the video website requires the user to watch, and retrieve a video advertisement duration currently watched by the UE in an accumulated manner; comparing the currently accumulated watching video advertisement duration of the UE with the video advertisement duration required by the user to watch by the video website to obtain a comparison result;
if the comparison result is that the video advertisement duration currently and accumulatively watched by the UE is longer than or equal to the video advertisement duration required by the user to watch by the video website, the UDR also sets the video advertisement duration capable of being avoided to be sent to the AF according to the comparison result, specifically the video advertisement duration required by the user to watch by the video website;
if the comparison result is that the video advertisement time length currently watched by the UE is shorter than the video advertisement time length required by the video website and watched by the user, the UDR also sets to send the video advertisement time length capable of being saved to the AF according to the comparison result, specifically the video advertisement time length currently remained and watched by the UE;
the AF is further arranged to derive the video advertisement duration actually exempted from the UE from the exempt-able video advertisement duration sent by the UDR and to register with the UDR.
In this embodiment, when a user wishes to watch a video program, the user may request a video website to watch the video program by using an APP (Application) installed on the UE; then the video website sends prompt information to an APP installed on the UE, wherein the prompt information carries the video advertisement duration that the video website requires a user to watch, and the video advertisement duration indicates that the user needs to watch the video advertisement for a certain duration before watching the video program; after receiving the prompt message, the APP installed on the UE invokes a function of the UE, for example, invokes a dial of the UE, requests the UDR to avoid the user from watching the video advertisement, where the request includes a video advertisement duration that the video website requires the user to watch.
If the current accumulated watching time length of the UE is less than the video advertisement time length required by the video website and watched by the user, in a specific embodiment, the UDR is further configured to send the video advertisement time length which cannot be avoided to the AF according to the comparison result, specifically, the difference between the video advertisement time length required by the video website and the current remaining accumulated watching video advertisement time length of the UE; the AF is further configured to select a video advertisement having a duration equivalent to the user's duration and corresponding to the user to be sent to the UE based on the duration of the video advertisement that cannot be exempted.
In one embodiment, the exempting the user from the request to view the video advertisement further comprises: the UE calls an identifier of an APP of the UE and a session identifier of a session established between the APP and a video website, wherein the APP is an application program installed on the UE and used for requesting a video program from the video website.
For the same reason, if the video website belongs to equipment owned by the operator, or a mutual trust relationship exists between a server of the video website and the operator, allowing the UDR and the video website to directly communicate; if the video website does not belong to the equipment owned by the operator, and the mutual trust relationship does not exist between the server of the video website and the operator, the UDR needs to communicate with the video website through the NEF.
If the UDR can be directly communicated with the video website, the UDR is also set to send an advertisement exempting request to the video website, wherein the request comprises the video advertisement duration for requesting exemption, an identifier for calling self APP by the UE and a session identifier for establishing a session between the APP and the video website; the video website is also configured to call an identifier of the APP and a session identifier of session establishment between the APP and the video website to establish connection with the APP installed on the UE based on the UE in the exempt advertisement request when receiving a request for watching a video program, wherein the request is sent by the APP installed on the UE, and send a video stream of which the exempt duration of the pre-advertisement is reduced according to the video advertisement duration requested to be exempt in the exempt advertisement request to the APP installed on the UE.
If the UDR needs to communicate with the video website through the NEF, the UDR is also set to send an advertisement exempting request to the NEF, wherein the request comprises the video advertisement duration for requesting exemption, an identifier for calling self APP by the UE and a session identifier for establishing a session between the APP and the video website;
the NEF is set to forward the exempt advertisement request to the video website;
the video website is further configured to, when receiving a request for watching a video program sent by an APP installed on the UE, call an identifier of the APP of the UE and a session identifier of a session established between the APP and the video website to establish a connection with the APP installed on the UE based on the identifier of the APP and the session identifier of the APP, and send a video stream, of which the exemption duration of the pre-ad has been reduced according to the video ad duration requested to be exempted in the exemption request, to the APP installed on the UE via the NEF.
It should be noted that, if devices between different networks have a mutual trust relationship, or all the devices are located in the operator network, for example, the video website is a device owned by the operator, the video website may directly send a video stream to the UE; otherwise, the video website needs to send the video stream to the UE via the NEF.
In this embodiment, the video advertisement duration requested to be exempted in the exempt advertisement request sent by the UDR (via the NEF) to the video website is equal to the video advertisement duration actually exempted by the UE, that is, the video advertisement duration capable of being exempted.
After the AF registers the video advertisement duration actually exempted from the UE with the UDR, in a specific embodiment, the UDR is further configured to return the video advertisement duration actually exempted from the UE to the UE, so that the UE returns the result of the exempt request operation to the APP called by the UE.
If the video advertisement duration actually exempted for the UE is equal to the video advertisement duration required by the user to watch by the video website, the result of exempting the request operation comprises that all the preposed advertisements are exempted; if the video advertisement duration actually exempted from the UE is equal to the currently remaining accumulated video advertisement viewing duration of the UE, the result of the exempt request operation includes partially exempting the pre-advertisement and the video advertisement duration yet to be viewed (i.e. the video advertisement duration that cannot be exempted, specifically, the difference between the video advertisement duration that the video website requires the user to view and the currently remaining accumulated video advertisement viewing duration of the UE).
Before the UDR records the video advertisement duration that the UE has cumulatively viewed, in a particular embodiment the AF is further arranged to register the video advertisement duration that the UE has viewed with the UDR.
In this embodiment, after the AF pushes a corresponding video advertisement to the UE, the video advertisement duration watched by the UE is registered to the UDR according to the pushed advertisement duration, and the UDR records the duration once every time the AF registers the duration once, so as to obtain the video advertisement duration watched by the UE in an accumulated manner.
In one embodiment, the UDR discounted video advertisement duration is equal to the video advertisement duration actually exempted from the UE;
if the video advertisement duration actually exempted by the UE is the video advertisement duration required by the video website to be watched by the user, the currently remaining accumulated watching video advertisement duration of the UE after the check is equal to the difference between the accumulated watching video advertisement duration of the UE and the video advertisement duration required by the video website to be watched by the user;
and if the video advertisement duration actually exempted for the UE is the currently remaining accumulated video advertisement watching duration of the UE, the currently remaining accumulated video advertisement watching duration of the UE after the check is equal to 0.
Before the AF pushes a corresponding video advertisement to the UE, in a specific embodiment, the AF is further configured to initiate a service registration request to the UDR, where the request includes a service type (advertisement push) and an identity; the UDR is also set to register the service type and the identity mark of the AF request and returns a service registration success message to the AF; the AF is further arranged to establish a video payment settlement interface (via the NEF) with the video website upon receipt of the service registration success message.
The AF pays corresponding fees to the video website, and specifically comprises the following steps: and the AF pays corresponding fees to the video website through the video payment settlement interface.
Before the AF pushes a corresponding video advertisement to the UE, in a specific embodiment, the UDR is further configured to receive a service request for ordering a video, which is submitted by the UE, separately from the pre-advertisement, and complete a service subscription with the UE based on the request; and registering subscription information of the UE, wherein the subscription information comprises the number of the UE.
Specifically, the UE may submit a service request for ordering a video separately from a pre-ad to the UDR by dialing a service ordering access number, and then the UE and the UDR may complete service ordering through voice prompt.
In this embodiment, since the subscription information of the UE registered by the UDR includes the number of the UE, after the subsequent UDR records the video advertisement duration watched by the UE in an accumulated manner, the video advertisement duration watched by the UE in an accumulated manner can be retrieved according to the number of the UE.
The advertisement push system provided by the embodiment of the disclosure separates the video service from the advertisement service by using a 5G network function, and a professional advertisement service provider (i.e., AF) is responsible for pushing advertisements to a user, so that the user can not see or see the pre-advertisement of the video program at the video service provider (i.e., video website) after watching the advertisements pushed by the advertisement service provider in advance, on one hand, the specialization degree of advertisement push is improved, on the other hand, the increase of the service cost of the video website is avoided, the benefit of the video website is ensured, on the other hand, the user can not see or see the pre-advertisement of the video program, and the user experience is improved.
It will be understood by those of ordinary skill in the art that all or some of the steps of the methods, systems, functional modules/units in the devices disclosed above may be implemented as software, firmware, hardware, and suitable combinations thereof. In a hardware implementation, the division between functional modules/units mentioned in the above description does not necessarily correspond to the division of physical components; for example, one physical component may have multiple functions, or one function or step may be performed by several physical components in cooperation. Some or all of the physical components may be implemented as software executed by a processor, such as a central processing unit, digital signal processor, or microprocessor, or as hardware, or as an integrated circuit, such as an application specific integrated circuit. Such software may be distributed on computer readable media, which may include computer storage media (or non-transitory media) and communication media (or transitory media). The term computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data, as is well known to those of ordinary skill in the art. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, Digital Versatile Disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can accessed by a computer. In addition, communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media as known to those skilled in the art.
Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present disclosure, and not for limiting the same; while the present disclosure has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art will understand that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present disclosure.
Claims (10)
1. An advertisement pushing method, comprising:
after receiving an advertisement watching request initiated by User Equipment (UE), an application function entity (AF) bearing an advertisement push service pushes a corresponding video advertisement to the UE;
a unified data storage function entity UDR records the video advertisement duration of the UE for cumulative watching; and the number of the first and second groups,
and after the UE requests the video website to watch the video program, the AF pays corresponding fees to the video website according to the video advertisement duration watched by the UE in an accumulated way.
2. The method of claim 1, wherein after the UDR records the duration of the video advertisement viewed by the UE cumulatively, further comprising:
when the UE requests to watch the video program to the video website, the UDR obtains the video advertisement duration actually exempted from the UE according to the video advertisement duration which is watched by the UE in an accumulated mode, informs the video website to send the video stream of which the pre-advertisement duration is exempted according to the video advertisement duration which is actually exempted from the UE to the UE, and subtracts the recorded video advertisement duration which is watched by the UE in the accumulated mode according to the video advertisement duration which is actually exempted from the UE.
3. The method of claim 2, wherein the UDR obtains the video advertisement duration that is actually exempt from the UE according to the video advertisement duration that the UE accumulatively viewed, comprising:
the UDR receives a request sent by the UE for avoiding the user from watching the video advertisement, wherein the request comprises the video advertisement duration required by the user to watch by a video website, and retrieves the video advertisement duration currently watched by the UE;
the UDR compares the video advertisement duration watched by the UE currently in an accumulated mode with the video advertisement duration watched by the user required by the video website to obtain a comparison result;
if the comparison result is that the video advertisement time length currently and accumulatively watched by the UE is longer than or equal to the video advertisement time length required by the user to watch by the video website, the UDR sends the video advertisement time length capable of being saved to the AF according to the comparison result, specifically the video advertisement time length required by the user to watch by the video website;
if the comparison result is that the video advertisement time length currently watched by the UE is shorter than the video advertisement time length required by the video website and watched by the user, the UDR sends the video advertisement time length capable of being saved to the AF according to the comparison result, specifically the video advertisement time length currently remained and watched by the UE;
and the AF obtains the video advertisement time length which is actually released by the UE according to the video advertisement time length which can be released and is sent by the UDR, and registers the video advertisement time length with the UDR.
4. The method of claim 3, wherein if the currently accumulated watching duration of the video advertisement by the UE is less than the watching duration of the video advertisement requested by the user from the video website, further comprising:
the UDR sends video advertisement duration which cannot be avoided to the AF according to the comparison result; and the number of the first and second groups,
and the AF selects a video advertisement with the same time length and corresponding to the user to send to the UE according to the video advertisement time length which cannot be avoided.
5. The method of claim 3, wherein the exempting of the user's request to view the video advertisement further comprises: the UE calls an identifier of an APP of the UE and a session identifier of a session established between the APP and a video website, wherein the APP is an application program which is installed on the UE and used for requesting a video program from the video website;
the UDR notifying video website sending to the UE a video stream that has exempted the pre-ad duration according to the video ad duration actually exempted from the UE, comprising:
the UDR sends an advertisement exempting request to the video website, wherein the request comprises the video advertisement duration for requesting exemption, an identifier for calling self APP by the UE and a session identifier for establishing a session between the APP and the video website; and the number of the first and second groups,
when the video website receives a request for watching a video program sent by an APP installed on UE, calling an identifier of the APP and a session identifier of session establishment between the APP and the video website to establish connection with the APP installed on the UE based on the UE in the request for avoiding advertisements, and sending a video stream with the duration of avoiding the pre-advertisement according to the duration of the video advertisement requested to be avoided in the request for avoiding advertisements to the APP installed on the UE.
6. The method of claim 3, wherein after the AF registers with the UDR the video advertisement duration that is actually exempt from the UE, further comprising:
the UDR returns the video advertisement duration which is actually exempted from the UE to the UE so that the UE returns the result of exempting the request operation to the APP called by the UE;
if the video advertisement duration actually exempted for the UE is equal to the video advertisement duration required by the user to watch by the video website, the result of exempting the request operation comprises that all the preposed advertisements are exempted; and if the video advertisement duration actually exempted for the UE is equal to the currently remaining accumulated video advertisement viewing duration of the UE, the result of the exemption request operation comprises partial exemption of the pre-advertisement and the video advertisement duration needing to be viewed.
7. The method of claim 1, wherein before the UDR records the duration of video advertisements cumulatively viewed by the UE, comprising:
the AF registers the video advertisement duration that the UE has watched with the UDR.
8. The method of claim 1, before the AF pushes the corresponding video advertisement to the UE, further comprising:
the AF initiates a service registration request to the UDR, wherein the request comprises a service type and an identity;
the UDR registers the service type and the identity identification of the AF request and returns a service registration success message to the AF; and the number of the first and second groups,
after receiving the successful message of the service registration, the AF establishes a video payment settlement interface with the video website;
the AF pays corresponding fees to the video website, including:
and the AF pays corresponding fees to the video website through the video payment settlement interface.
9. The method of claim 1, before the AF pushes the corresponding video advertisement to the UE, further comprising:
the UDR receives a service request that an order video and a preposed advertisement are separated and submitted by the UE, and finishes service ordering with the UE based on the request; and the number of the first and second groups,
the UDR registers subscription information of the UE, which includes the number of the UE.
10. An advertisement push system, comprising: an application function entity AF for bearing advertisement push service, a unified data storage function entity UDR and a video website;
the AF is set to push corresponding video advertisements to the UE after receiving advertisement watching requests initiated by the UE;
the UDR is set to record the video advertisement duration of the UE in accumulated watching;
after the UE requests the video website to watch the video program, the AF is also set to pay corresponding cost to the video website according to the video advertisement time length watched by the UE in an accumulated mode.
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