CN112399207B - Advertisement pushing method and system - Google Patents

Advertisement pushing method and system Download PDF

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Publication number
CN112399207B
CN112399207B CN202011216374.9A CN202011216374A CN112399207B CN 112399207 B CN112399207 B CN 112399207B CN 202011216374 A CN202011216374 A CN 202011216374A CN 112399207 B CN112399207 B CN 112399207B
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China
Prior art keywords
advertisement
udr
user
added service
video website
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CN112399207A (en
Inventor
张伦泳
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China United Network Communications Group Co Ltd
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China United Network Communications Group Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D30/00—Reducing energy consumption in communication networks
    • Y02D30/70—Reducing energy consumption in communication networks in wireless communication networks

Abstract

The present disclosure provides an advertisement push method and system, wherein the method includes: when User Equipment (UE) requests to watch a video program to a video website, a unified data storage function entity (UDR) registers a user value-added service use record to a service support system (BSS), and then informs the video website to send the video program to the UE; after the video website sends the video program to the UE, if the UE watches the advertisement, the UDR acquires an advertisement watching result according to the advertisement watching condition of the UE; and the UDR updates the value-added service use record of the user to the BSS according to the advertisement viewing result. The method and the system utilize the 5G network function to realize that the user watches the video program firstly, then watches the advertisement in the spare or scattered time, and updates the value added service use record of the user according to the advertisement watching condition of the user so as to facilitate the BSS charging, thereby improving the user experience on the premise of ensuring the benefit of the video website.

Description

Advertisement pushing method and system
Technical Field
The present disclosure relates to the field of communications technologies, and in particular, to an advertisement push method and an advertisement push system.
Background
At present, before a user watches a video program through a video website, the user usually needs to watch a section of pre-positioned advertisement, especially for a non-paid user, the user needs to watch the advertisement with a fixed length, generally ranging from 30 seconds to 2 minutes, and the user experience is not good. However, many video programs are now short videos, which results in that in some cases the length of the video viewed by the user may be shorter than the advertisement time, which further degrades the user experience.
Therefore, it is an urgent problem to provide an advertisement push scheme capable of improving user experience.
Disclosure of Invention
The present disclosure has been made to solve, at least in part, the technical problems occurring in the prior art.
According to an aspect of the embodiments of the present disclosure, there is provided an advertisement push method, the method including:
when User Equipment (UE) requests to watch a video program to a video website, a unified data storage function entity (UDR) registers a user value-added service use record to a service support system (BSS), and then informs the video website to send the video program to the UE;
after the video website sends the video program to the UE, if the UE watches the advertisement, the UDR acquires an advertisement watching result according to the advertisement watching condition of the UE; and the number of the first and second groups,
and the UDR updates the value-added service use record of the user to the BSS according to the advertisement viewing result.
According to another aspect of the embodiments of the present disclosure, there is provided an advertisement push system, the system including: the system comprises a service support system BSS, a unified data storage functional entity UDR and a video website;
whenever User Equipment (UE) requests a video website to watch a video program, the UDR is set to register a user value-added service use record to the BSS, and then informs the video website to send the video program to the UE;
after the video website sends the video program to the UE, the UDR is also set to acquire an advertisement watching result according to the advertisement watching condition of the UE if the UE watches the advertisement;
the UDR is further arranged to update the user value added service usage record to the BSS according to the advertisement viewing result.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
the advertisement pushing method and the advertisement pushing system provided by the embodiment of the disclosure enable the user to watch the video program first by using the 5G network function, then watch the advertisement in the spare or scattered time, and update the value added service use record of the user according to the advertisement watching condition of the user so as to facilitate the BSS charging, thereby improving the user experience on the premise of ensuring the benefit of the video website.
Additional features and advantages of the disclosure will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of the disclosure. The objectives and other advantages of the disclosure may be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
The accompanying drawings are included to provide a further understanding of the disclosed embodiments and are incorporated in and constitute a part of this specification, illustrate embodiments of the disclosure and together with the example serve to explain the principles of the disclosure and not to limit the disclosure.
Fig. 1 is a schematic flowchart of an advertisement push method according to an embodiment of the present disclosure;
fig. 2 is a schematic flowchart of another advertisement pushing method provided by the embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an advertisement push system according to an embodiment of the present disclosure.
Detailed Description
To make the objects, technical solutions and advantages of the embodiments of the present disclosure more apparent, specific embodiments of the present disclosure are described below in detail with reference to the accompanying drawings. It should be understood that the detailed description and specific examples, while indicating the present disclosure, are given by way of illustration and explanation only, not limitation.
Fig. 1 is a schematic flow chart of an advertisement push method according to an embodiment of the present disclosure. As shown in fig. 1, the method includes the following steps S101 to S103.
S101, whenever UE (User Equipment) requests to watch a video program to a video website, a UDR (Unified Data Repository, unified Data storage function entity) registers a User value-added service use record to a BSS (Business Support System), and then informs the video website to send the video program to the UE;
s102, after the video website sends the video program to the UE, if the UE watches the advertisement, the UDR obtains an advertisement watching result according to the advertisement watching condition of the UE;
and S103, updating the value added service use record of the user to the BSS by the UDR according to the advertisement viewing result.
It should be noted that, if the video website belongs to a device owned by an operator, or if there is an interworking relationship between a server of the video website and the operator, the UDR is allowed to directly communicate with the video website, so in step S101, the UDR may directly notify the video website to send the video program to the UE.
If the video website does not belong to the self-operated equipment of the operator, and the server of the video website does not have a mutual trust relationship with the operator, a safety device for isolating the operator from the outside needs to be arranged between the operator Network and the internet, the safety device is a Network Exposure Function (NEF), and the UDR needs to communicate with the video website through the NEF. The NEF is a device established between the operator network and the internet, i.e. a device separating the mobile communication network of the operator itself from the public network, and certainly a device separating different operator networks. In this case, the UDR needs to notify the video website through the NEF to transmit the video program to the UE in step S101.
In the embodiment, the 5G network function is utilized to enable the user to watch the video program firstly, then watch the advertisement in the spare or scattered time, and update the value added service use record of the user according to the advertisement watching condition of the user so as to facilitate the BSS charging, so that the user experience is improved on the premise of ensuring the benefit of the video website.
In one embodiment, after the UE requests the video website to watch the video program and before the UDR registers the user value added service usage record with the BSS in step S101, the following steps S1011 and S1012 are further included.
S1011, the video website returns the advertisement duration which needs to be watched after the user watches the video program to the UE;
and S1012, receiving a post-watching advertisement request sent by the UE by the UDR, wherein the post-watching advertisement request comprises the advertisement duration required by the video website to watch by the user.
Correspondingly, in step S102, after the video website has sent the video program to the UE, the following step S1021 is further included:
and S1021, the UDR sends an advertisement watching reminding message to the UE, wherein the advertisement watching reminding message comprises the advertisement duration required by the video website to watch the user and the time point of finishing advertisement watching at the latest.
In this embodiment, after the video website returns the advertisement duration that needs to be watched after the user watches the video program to the UE, the user may invoke a function of the UE by using an APP (Application, abbreviation of Application) installed on the UE, such as invoking a dial of the UE, and initiate a post-watching advertisement request to the UDR, where the advertisement duration includes an advertisement duration that the video website requires the user to watch. After receiving the advertisement watching request sent by the UE, the UDR can send an advertisement watching reminding message to the UE after the user watches the video program so as to remind the user of the advertisement time length required to watch and the time point at which the advertisement watching is finished at the latest. Wherein the time point at which the advertisement viewing is completed at the latest is set to facilitate BSS charging.
In one embodiment, step S1021 is specifically: the UDR sends a viewing advertisement reminding Message to the UE through a Short Message Service Function (SMSF).
Of course, the UDR may also send the advertisement watching reminding message to the UE in other manners, which is not limited in this disclosure.
In one embodiment, the post-view advertisement request further comprises: the UE calls an identifier of an APP of the UE and a session identifier of a session established between the APP and a video website currently, wherein the APP is an application program installed on the UE and used for requesting a video program from the video website.
Accordingly, in step S101, after step S1012 and before the UDR registers the user value added service usage record with the BSS, the following step S1013 is further included:
s1013.Udr sends a post-view ad request to the video website (via NEF).
Accordingly, in step S101, the UDR notifies the video website to transmit the video program to the UE, including the following steps S1014 and S1015.
S1014, the UDR sends a video program playing instruction to a video website (via NEF);
and S1015, after receiving the instruction, the video website calls the identifier of the APP of the video website and the session identifier of the session established between the APP and the video website and the APP installed on the UE to establish connection based on the UE in the post-watching advertisement request, and sends the video program to the APP installed on the UE (via NEF).
It should be noted that, if the devices in different networks have mutual trust relationship, or all the devices are located in the operator network, for example, the video website is a device owned by the operator, the video website may directly send the video program to the UE in step S1015; otherwise, the video website needs to send the video program to the UE via the NEF in step S1015.
In this embodiment, after receiving a post-view advertisement request initiated by the UE via the UDR (and NEF), the video website establishes a connection with the APP installed on the UE, thereby sending a video program to the APP installed on the UE.
In one embodiment, in step S101, after step S1013 and before the UDR registers the user value-added service usage record with the BSS, the method further includes step S1016 as follows:
and S1016, the video website allocates a temporary identifier and an advertisement duration corresponding to the temporary identifier to each received advertisement request for watching, and returns the temporary identifier to the UDR (through NEF), so that the user value-added service usage record registered by the UDR to the BSS contains the temporary identifier and the advertisement duration corresponding to the temporary identifier.
Each temporary identifier is used for marking an advertisement watching request event once, each user value-added service usage record registered by the UDR to the BSS corresponds to one temporary identifier correspondingly, each temporary identifier corresponds to one section of advertisement, and each user value-added service usage record registered by the UDR to the BSS comprises one temporary identifier and the corresponding advertisement duration.
Accordingly, in step S102, after the UDR sends the advertisement watching reminding message to the UE and before the UE watches the advertisement, the following steps S1022 to S1024 are further included.
S1022, the UDR receives a supplementary watching advertisement request sent by the UE, wherein the supplementary watching advertisement request comprises the number of the UE;
s1023, inquiring the duration of each advertisement required to be watched by the user and a temporary identifier corresponding to each advertisement in the BSS by the video website according to the number of the UE by the UDR, and sending the duration and the temporary identifier to the video website (through NEF);
and S1024, the video website pushes the advertisements with the corresponding duration corresponding to each temporary identifier to the UE (through NEF).
In this embodiment, when the user is in an idle state, for example, at a station or the like, an advertisement supplementary watching request may be initiated to the UDR, where the advertisement supplementary watching request includes the number of the UE. The UDR can inquire a plurality of user value-added service use records in the BSS according to the number of the UE, further know the duration of each advertisement section required to be watched by the user by the video website and the temporary identifier corresponding to each advertisement section, and then send the temporary identifier to the video website (through NEF), so that the video website can push the corresponding advertisement to the UE according to the temporary identifier.
In one embodiment, if the UDR can directly communicate with the video website, the following steps S1025 and S1026 are further included after step S1024 in step S102.
S1025, the video website records the advertisement duration sent to the UE, and determines whether the advertisement is played completely or not every time the advertisement duration corresponding to one temporary identifier is finished;
and S1026, after confirming that the advertisement corresponding to the temporary identifier is played, the video website sends a record for canceling the use of the user value-added service to the UDR, wherein the record comprises the corresponding temporary identifier.
Correspondingly, in step S102, the UDR obtains an advertisement viewing result according to the advertisement viewing condition of the UE, specifically: and the UDR receives the user value-added service usage record which is sent by the video website and is cancelled as an advertisement watching result.
If the UDR needs to communicate with the video website via the NEF, the following steps S1025 'and S1026' are further included after step S1024 in step S102.
S1025' NEF records the advertising time length forwarded to UE, and confirms whether the advertising is finished with the video website every time the advertising time length corresponding to a temporary identifier is finished;
and S1026', after the NEF and the video website confirm that the advertisement corresponding to the temporary identifier is played, a record for canceling the user value-added service usage is sent to the UDR, wherein the record comprises the corresponding temporary identifier.
Correspondingly, in step S102, the UDR obtains an advertisement viewing result according to the advertisement viewing condition of the UE, specifically: and the UDR receives the record of canceling the user value-added service usage sent by the NEF as an advertisement viewing result.
Step S103 specifically includes: and the UDR updates the user value-added service use record according to the received user value-added service use record cancellation.
In a specific embodiment, step S103 includes steps S1031 and S1032 as follows.
S1031, when the UDR receives a record for canceling the user value-added service usage record, registering a record for canceling the user value-added service usage record to the BSS;
and S1032. When the BSS receives a record for canceling the user value-added service usage record, the BSS checks and cancels the corresponding user value-added service usage record from the accumulated user value-added service usage record.
In the embodiment, the user value-added service use record is marked by the temporary identifier, and each time the UE requests to watch a video program from a video website, the UDR registers a user value-added service use record to the BSS; every time the user watches the advertisement pushed by the video website, the UDR registers a record for canceling the user value-added service use record to the BSS so as to verify the previously registered user value-added service use record.
In a specific embodiment, after step S103, the following step S104 is further included:
and S104, the BSS generates a value added service billing bill according to the latest user value added service usage record at the time point of finishing advertisement viewing at the latest and sends the bill to the UE.
In this embodiment, the latest time point for completing advertisement viewing may be set to be the end of the last day of each month, that is, the BSS (operator) generates a value added service billing bill at the end of the month, and as long as the user eliminates all value added service usage records in the month by viewing the advertisement before the end of the month, the user may not be charged at the end of the month. If the user does not eliminate all the value-added service usage records in the current month before the end of the month, a value-added service billing bill is received, wherein the billing bill comprises the fees corresponding to the value-added service usage records which are not eliminated in the current month.
Moreover, for the record of canceling the user value-added service usage record registered by the UDR to the BSS, if the user value-added service usage record with the same temporary identifier has charged the corresponding fee for the user when the user is billed in the previous month, the canceling record will be directly ignored by the charging system of the BSS.
In a specific embodiment, after step S104, the following step S105 is further included:
and S105, after the BSS receives the value-added service charging bill paid by the user, clearing the user value-added service usage record corresponding to the bill.
In this embodiment, after the user pays the value added service charging bill, the BSS will clear the value added service usage record of the user corresponding to the bill, so as to avoid repeated charging in the next month. Furthermore, the BSS also settles the fee with the video website to ensure the benefit of the video website.
Fig. 2 is a schematic flowchart of another advertisement pushing method according to an embodiment of the present disclosure. As shown in fig. 2, the method includes the following steps (1) to (18).
(1) The user requests to watch the video program from the video website using the APP installed on the UE.
(2) The video website returns the advertisement duration to the UE, which needs to be watched after the user watches the video program.
(3) The APP installed on the UE calls the dial plate of the UE.
(4) And the dial of the UE initiates a post-watching advertisement request to the UDR, wherein the post-watching advertisement request comprises the advertisement duration required by the video website to watch by the user, the identifier of the APP called by the UE, and the session identifier of the session established between the APP and the video website.
(5) UDR sends a look-after-advertisement request to the video website via NEF to request a look-after-advertisement for UE.
(6) The video website allocates a temporary identifier and an advertisement duration corresponding to the temporary identifier to the post-view advertisement request to identify the post-view advertisement request event, and returns the temporary identifier and the advertisement duration corresponding to the temporary identifier to the UDR through the NEF.
(7) The UDR registers a value added service usage record with the BSS, including the temporary identifier and its corresponding advertisement duration.
(8) The UDR sends a play video program instruction to the video website via the NEF.
(9) After receiving the instruction, the video website calls the identifier of the APP of the video website and the session identifier of the session established between the APP and the video website and the APP installed on the UE to establish connection based on the UE in the post-watching advertisement request, and sends a video program to the APP on the UE through the NEF.
(10) And the UDR sends an advertisement video watching reminding message to the UE through the SMSF, wherein the advertisement watching reminding message comprises the advertisement duration required by the video website to the user and the time point of finishing advertisement watching at the latest.
(11) When the user is idle, for example, when waiting at a station, the user initiates a review advertisement request to the UDR through the UE, wherein the review advertisement request comprises the number of the UE.
(12) And the UDR inquires the duration of each advertisement section required to be watched by the user in the video website and a temporary identifier corresponding to each advertisement section in the BSS according to the UE number.
(13) The UDR sends the NEF the length of time each advertisement the video website requires the user to view and the corresponding temporary identifier.
(14) NEF sends all temporary identifiers to the video web site.
(15) And the video website forwards the advertisement with the corresponding duration corresponding to each temporary identifier to the UE through the NEF.
(16) The NEF records the time length of the advertisement media stream forwarded to the UE, and determines whether the advertisement is played with the video website every time the advertisement time length corresponding to one temporary identifier is finished.
(17) And after the NEF and the video website confirm that the advertisement corresponding to the temporary identifier is played, sending a record for canceling the use of the user value-added service to the UDR, wherein the record comprises the corresponding temporary identifier.
(18) The UDR registers a record for canceling the value added service usage record, including the temporary identifier, with the BSS.
The advertisement pushing method provided by the embodiment of the disclosure separates the advertisement from the video program by using the 5G network function, so that a user can watch the video program firstly, watch the advertisement which should be watched before the video program in an appointed use free or scattered time, and then update the value added service use record of the user to the BSS according to the advertisement watching condition of the user, so that the BSS can generate the value added service billing bill according to the latest value added service use record of the user at the appointed time point, and charge the user corresponding fee or not according to the bill condition, thereby improving the user experience on the premise of ensuring the benefit of a video website.
Fig. 3 is a schematic structural diagram of an advertisement push system according to an embodiment of the present disclosure. As shown in fig. 3, the system 3 includes: BSS31, UDR32 and video website 34.
When the UE requests to watch the video program to the video website, the UDR is set to register a user value-added service use record to the BSS, and then the video website is informed to send the video program to the UE; after the video website sends the video program to the UE, the UDR is also set to acquire an advertisement watching result according to the advertisement watching condition of the UE if the UE watches the advertisement; the UDR is further arranged to update the user value added service usage record to the BSS according to the advertisement viewing result.
Further, if the UDR can directly communicate with the video website, the UDR can directly notify the video website to send the video program to the UE; if the UDR needs to communicate with the video website via the NEF, the system 3 further includes the NEF33, and the UDR needs to notify the video website to send the video program to the UE through the NEF.
In the embodiment, the 5G network function is utilized to enable the user to watch the video program firstly, then watch the advertisement in the spare or scattered time, and update the value added service use record of the user according to the advertisement watching condition of the user so as to facilitate the BSS charging, so that the user experience is improved on the premise of ensuring the benefit of the video website.
In a specific embodiment, after the UE requests the video website to watch the video program and before the UDR registers the user value-added service usage record with the BSS, the video website sets the advertisement duration to be watched after the user finishes watching the video program; the UDR is further configured to receive a post-view advertisement request sent by the UE, including an advertisement duration that the video website requires the user to view.
Correspondingly, after the video website sends the video program to the UE, the UDR is further configured to send an advertisement watching reminding message to the UE, where the advertisement watching reminding message includes an advertisement duration that the video website requires the user to watch the advertisement and a time point at which the advertisement watching is completed at the latest.
In this embodiment, after the video website returns the advertisement duration that needs to be watched after the user watches the video program to the UE, the user may invoke a function of the UE by using the APP installed on the UE, for example, invoke a dial of the UE, and initiate a post-watching advertisement request to the UDR, where the advertisement duration that the video website requires the user to watch includes the advertisement duration that the video website requires the user to watch. After receiving the advertisement watching request sent by the UE, the UDR may send an advertisement watching reminding message to the UE after the user watches the video program, so as to remind the user of the advertisement time length that the user needs to watch and the time point at which the advertisement watching is completed at the latest. Wherein the time point at which the advertisement viewing is completed at the latest is set to facilitate BSS charging.
In one embodiment, the UDR is specifically configured to send a view advertisement reminder message to the UE via the SMSF 35.
In one embodiment, the post-view advertisement request further comprises: the UE calls an identifier of an APP of the UE and a session identifier of a session established between the APP and a video website currently, wherein the APP is an application program installed on the UE and used for requesting a video program from the video website.
Accordingly, after the UDR receives the post-view advertisement request sent by the UE, and before the UDR registers the user value added service usage record with the BSS, the UDR is further configured to send the post-view advertisement request to the video website (via the NEF).
Accordingly, the UDR is also arranged to send a play video program instruction to the video website (via NEF); the video website is also configured to invoke the identifier of the APP of the video website and the session identifier of the session established between the APP and the video website and establish a connection with the APP installed on the UE based on the UE in the post-view advertisement request after receiving the instruction, and send the video program to the APP installed on the UE (via the NEF).
It should be noted that, if the devices in different networks have mutual trust relationship, or all the devices are located in the operator network, for example, the video website is a device owned by the operator, the video website may directly send the video program to the UE; otherwise, the video website needs to send the video program to the UE via the NEF.
In this embodiment, after receiving a post-view advertisement request initiated by the UE via the UDR (and NEF), the video website establishes a connection with the APP installed on the UE, thereby sending a video program to the APP installed on the UE.
In one embodiment, after the UDR sends the post-view advertisement request to the video website (via the NEF) and before the UDR registers the user value-added service usage record with the BSS, the video website is further configured to allocate a temporary identifier and an advertisement duration corresponding to the temporary identifier to each received post-view advertisement request, and return the post-view advertisement request to the UDR (via the NEF), so that the user value-added service usage record registered by the UDR with the BSS includes the temporary identifier and the advertisement duration corresponding to the temporary identifier.
Each temporary identifier is used for marking an advertisement watching request event once, each user value-added service usage record registered by the UDR to the BSS corresponds to one temporary identifier correspondingly, each temporary identifier corresponds to one section of advertisement, and each user value-added service usage record registered by the UDR to the BSS comprises one temporary identifier and the corresponding advertisement duration.
Correspondingly, after the UDR sends the advertisement watching reminding message to the UE and before the UE watches the advertisement, the UDR is also set to receive a watching supplement advertisement request sent by the UE, wherein the advertisement request comprises the number of the UE; inquiring the duration of each advertisement required to be watched by the user of the video website and the temporary identifier corresponding to each advertisement in the BSS according to the number of the UE, and sending the duration and the temporary identifier to the video website (through NEF); the video website is further configured to push (via the NEF) to the UE an advertisement for a respective duration corresponding to each temporary identifier.
In this embodiment, when the user is in an idle state, for example, at a station or the like, an advertisement supplementary watching request may be initiated to the UDR, where the advertisement supplementary watching request includes the number of the UE. The UDR can inquire a plurality of user value-added service use records in the BSS according to the number of the UE, further know the duration of each advertisement section required to be watched by the user by the video website and the temporary identifier corresponding to each advertisement section, and then send the temporary identifier to the video website (through NEF), so that the video website can push the corresponding advertisement to the UE according to the temporary identifier.
In a specific embodiment, the UDR may communicate directly with the video website, and after the video website pushes the advertisement with the corresponding duration corresponding to each temporary identifier to the UE, the video website is further configured to record the advertisement duration sent to the UE, and determine whether the advertisement is played completely every time the advertisement duration corresponding to one temporary identifier is finished; and after the video website confirms that the advertisement corresponding to the temporary identifier is played, sending a record for canceling the use of the user value-added service to the UDR, wherein the record comprises the corresponding temporary identifier.
Correspondingly, the UDR is specifically set to receive a user value-added service usage record which is sent by a video website and is cancelled as an advertisement viewing result; and updating the user value-added service usage record according to the received user value-added service usage record cancellation.
If the UDR needs to communicate with the video website through the NEF, after the video website pushes the advertisements with the corresponding time lengths corresponding to the temporary identifiers to the UE through the NEF, the NEF is also set to record the advertisement time lengths forwarded to the UE, and the video website confirms whether the advertisement is played or not when the advertisement time length corresponding to one temporary identifier is finished; and after the video website confirms that the advertisement corresponding to the temporary identifier is played, sending a record for canceling the use of the user value-added service to the UDR, wherein the record comprises the corresponding temporary identifier.
Correspondingly, the UDR is specifically set to receive a user value-added service usage canceling record sent by the NEF as an advertisement viewing result; and updating the user value-added service usage record according to the received user value-added service usage record cancellation.
In a specific implementation manner, the UDR is further configured to register a record for canceling the "user value-added service usage record" to the BSS every time the UDR receives a record for canceling the user value-added service usage record; and the BSS is set to verify the corresponding user value-added service usage record from the accumulated user value-added service usage record when receiving the record for canceling the user value-added service usage record.
In the embodiment, the user value-added service use record is marked by the temporary identifier, and each time the UE requests to watch a video program from a video website, the UDR registers a user value-added service use record to the BSS; every time the user watches the advertisement pushed by the video website, the UDR registers a record for canceling the user value-added service use record to the BSS so as to verify the previously registered user value-added service use record.
In a specific embodiment, the BSS is further configured to generate a value added service billing bill according to the latest user value added service usage record at the time point when the advertisement viewing is completed at the latest, and send the billing bill to the UE.
In this embodiment, the latest time point when the advertisement viewing is completed may be set to be at the end of the last day of each month, that is, the BSS (operator) generates the value added service billing bill at the end of the month, and the user may not be charged at the end of the month as long as the user eliminates all the value added service usage records in the month by viewing the advertisement before the end of the month. If the user does not eliminate all the value-added service usage records in the current month before the end of the month, a value-added service billing bill is received, wherein the billing bill comprises the fees corresponding to the value-added service usage records which are not eliminated in the current month.
Moreover, for the record of canceling the "user value-added service usage record" registered by the UDR to the BSS, if the "user value-added service usage record" with the same temporary identifier has charged the corresponding fee of the user when being billed in the previous month, the canceling record is directly ignored by the charging system of the BSS.
In a specific embodiment, the BSS is further configured to, after receiving a billing fee charged by the value added service paid by the user, clear the value added service usage record of the user corresponding to the bill.
In this embodiment, after the user pays the value added service charging bill, the BSS will clear the value added service usage record of the user corresponding to the bill, so as to avoid repeated charging in the next month. Furthermore, the BSS also settles the fee with the video website to ensure the benefit of the video website.
The advertisement pushing system provided by the embodiment of the disclosure separates advertisements from video programs by using a 5G network function, so that a user can watch the video programs first, then watch advertisements which should be watched before the video programs by using spare or scattered time according to convention, and then update the value added service use records of the user to a BSS according to the advertisement watching conditions of the user, the BSS can generate value added service billing bills according to the latest value added service use records of the user at the conventional time points, and charge the corresponding fees or not according to the bill conditions, thereby improving the user experience on the premise of ensuring the benefits of video websites.
It will be understood by those of ordinary skill in the art that all or some of the steps of the methods, systems, functional modules/units in the devices disclosed above may be implemented as software, firmware, hardware, and suitable combinations thereof. In a hardware implementation, the division between functional modules/units mentioned in the above description does not necessarily correspond to the division of physical components; for example, one physical component may have multiple functions, or one function or step may be performed by several physical components in cooperation. Some or all of the physical components may be implemented as software executed by a processor, such as a central processing unit, digital signal processor, or microprocessor, or as hardware, or as an integrated circuit, such as an application specific integrated circuit. Such software may be distributed on computer readable media, which may include computer storage media (or non-transitory media) and communication media (or transitory media). The term computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data, as is well known to those of ordinary skill in the art. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital Versatile Disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can accessed by a computer. In addition, communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media as known to those skilled in the art.
Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present disclosure, and not for limiting the same; while the present disclosure has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art will understand that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present disclosure.

Claims (9)

1. An advertisement pushing method, comprising:
when User Equipment (UE) requests to watch a video program to a video website, a unified data storage function entity (UDR) registers a user value-added service use record to a service support system (BSS), and then informs the video website to send the video program to the UE;
after the video website sends the video program to the UE, the UDR sends an advertisement watching reminding message to the UE, wherein the advertisement watching reminding message comprises a time point at which the advertisement watching is finished at the latest, and if the UE watches the advertisement, the UDR obtains an advertisement watching result according to the advertisement watching condition of the UE;
the UDR updates the value-added service use record of the user to the BSS according to the advertisement watching result, and specifically comprises the following steps: registering a record for canceling the user value-added service use record to the BSS every time the user finishes watching the advertisement UDR pushed by the video website, and verifying the previously registered user value-added service use record;
and the BSS generates a value added service billing bill according to the latest user value added service usage record at the time point of finishing advertisement viewing at the latest and sends the bill to the UE.
2. The method of claim 1, wherein after the UE requests to view the video program from the video website and before the UDR registers the user value added service usage record with the BSS, further comprising:
the video website returns the advertisement duration which needs to be watched after the user watches the video program to the UE; and the number of the first and second groups,
the UDR receives a post-watching advertisement request sent by the UE, wherein the post-watching advertisement request comprises advertisement duration required by a video website to watch by a user;
the advertisement reminding message also comprises the advertisement duration which the video website requires the user to watch.
3. The method according to claim 2, wherein the UDR sends a message to the UE to remind the user of watching the advertisement, specifically:
and the UDR sends an advertisement watching reminding message to the UE through a short message service function entity (SMSF).
4. The method of claim 2, wherein the post-view advertisement request further comprises: the method comprises the steps that UE calls an identifier of an APP of the UE and a session identifier of a session established between the APP and a video website currently, wherein the APP is an application program installed on the UE and used for requesting a video program from the video website;
after the UDR receives a post-view advertisement request sent by the UE and before the UDR registers a user value-added service usage record with the BSS, the method further includes:
the UDR sends a post-watching advertisement request to a video website;
the UDR informs the video website to send the video program to the UE, and the method comprises the following steps:
the UDR sends a video program playing instruction to a video website; and the number of the first and second groups,
after receiving the instruction, the video website calls the identifier of the APP of the video website and the session identifier of the session established between the APP and the video website and the APP installed on the UE to establish connection based on the UE in the post-watching advertisement request, and sends a video program to the APP installed on the UE.
5. The method of claim 2, wherein after the UDR receives the post-view advertisement request sent by the UE and before the UDR registers the user value-added service usage record with the BSS, the method further comprises:
the UDR sends a post-watching advertisement request to a video website; and the number of the first and second groups,
the video website allocates a temporary identifier and an advertisement duration corresponding to the temporary identifier for each received advertisement request for watching later and returns the temporary identifier to the UDR, so that the temporary identifier and the advertisement duration corresponding to the temporary identifier are included in a user value-added service use record registered by the UDR to the BSS;
after the UDR sends the advertisement watching reminding message to the UE and before the UE watches the advertisement, the method further includes:
the UDR receives a supplementary watching advertisement request sent by the UE, wherein the supplementary watching advertisement request comprises the number of the UE;
the UDR inquires the duration of each advertisement section required to be watched by a user and a temporary identifier corresponding to each advertisement section in a BSS (base station system) of a video website according to the number of the UE, and sends the duration and the temporary identifier to the video website; and the number of the first and second groups,
and the video website pushes advertisements with corresponding duration corresponding to each temporary identifier to the UE.
6. The method of claim 5, wherein after the video website pushes the UE with the advertisement for the corresponding duration corresponding to each temporary identifier, the method further comprises:
the video website records the advertisement duration sent to the UE, and determines whether the advertisement is played completely or not every time the advertisement duration corresponding to one temporary identifier is finished; and (c) a second step of,
after the video website confirms that the advertisement corresponding to one temporary identifier is played, a record for canceling the use of the user value-added service is sent to the UDR, wherein the record comprises the corresponding temporary identifier;
the UDR acquires an advertisement watching result according to the advertisement watching condition of the UE, and specifically comprises the following steps:
the UDR receives a user value-added service usage record which is sent by a video website and is cancelled as an advertisement watching result;
the UDR updates the value added service usage record of the user to the BSS according to the advertisement watching result, and specifically comprises the following steps:
and the UDR updates the user value-added service use record according to the received user value-added service use record cancellation.
7. The method of claim 6, wherein the UDR updates the user value added service usage record according to the cancelled user value added service usage record received by the UDR, comprising:
when receiving a record for canceling the user value-added service usage, the UDR registers a record for canceling the user value-added service usage record to the BSS;
and when the BSS receives a record for canceling the user value-added service use record, the BSS checks and cancels the corresponding user value-added service use record from the accumulated user value-added service use record.
8. The method of claim 1, further comprising:
and after the BSS receives the value-added service billing bill paid by the user, clearing the value-added service usage record of the user corresponding to the bill.
9. An advertisement push system, comprising: the system comprises a service support system BSS, a unified data storage functional entity UDR and a video website;
whenever User Equipment (UE) requests a video website to watch a video program, the UDR is set to register a user value-added service use record to the BSS, and then informs the video website to send the video program to the UE;
after the video program is sent to the UE by the video website, the UDR is also set to send an advertisement watching reminding message to the UE, wherein the advertisement watching reminding message comprises a time point at which the advertisement watching is finished at the latest, and if the advertisement is watched by the UE, an advertisement watching result is obtained according to the advertisement watching condition of the UE;
the UDR is further configured to update the value added service usage record of the user to the BSS according to the advertisement viewing result, specifically: registering a record for canceling the user value-added service use record to the BSS every time the user watches the advertisement UDR pushed by the video website, and verifying the previously registered user value-added service use record;
and the BSS is set to generate a value added service billing bill according to the latest user value added service usage record at the time point of finishing advertisement viewing at the latest and send the bill to the UE.
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