CN112348545A - User information acquisition and association system, device and storage medium - Google Patents

User information acquisition and association system, device and storage medium Download PDF

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CN112348545A
CN112348545A CN201910735419.4A CN201910735419A CN112348545A CN 112348545 A CN112348545 A CN 112348545A CN 201910735419 A CN201910735419 A CN 201910735419A CN 112348545 A CN112348545 A CN 112348545A
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user
information
video data
registration information
human
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唐明
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Shanghai Red Star Macalline Yuejia Internet Technology Co ltd
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Shanghai Red Star Macalline Yuejia Internet Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
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    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06T7/20—Analysis of motion
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V20/00—Scenes; Scene-specific elements
    • G06V20/40—Scenes; Scene-specific elements in video content
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
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    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/168—Feature extraction; Face representation
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    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/172—Classification, e.g. identification
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2207/00—Indexing scheme for image analysis or image enhancement
    • G06T2207/30—Subject of image; Context of image processing
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Abstract

The application provides a user information acquisition and association system, a device and a storage medium, wherein the system comprises: the man-machine interaction terminal is used for acquiring user registration information; one or more cameras for acquiring video data at one or more locations within the mall; and the processor is used for extracting the human body characteristic information of the registered user according to the video data and binding the human body characteristic information with the corresponding user registration information. The method and the device can correspond the user information to specific people, realize the integration of the user information and the user characteristics, and can predict the purchase intention of the user according to the track of the user, thereby providing targeted high-quality service for the user.

Description

User information acquisition and association system, device and storage medium
Technical Field
The present invention relates to the field of data processing, and in particular, to a system, an apparatus, and a storage medium for acquiring and associating user information.
Background
With the popularity of big data, many off-line marketplaces are also beginning to be enthusiastic of collecting information about users in a variety of ways. However, these user information are currently only used for analysis in terms of macroscopic data, or for mass-production of advertisements for hot-marketing campaigns, and are not targeted. For example, when a user enters a shopping mall, the user cannot correspond to specific people only by means of simple user information, it is not clear where the user goes, and the residence time at which the user stays is longer, so that the purchasing intention of the user cannot be predicted, the service efficiency of the shopping mall is reduced, and the commercial value of the user information is also reduced.
Therefore, it is necessary to effectively integrate user information with images so as to predict a user's purchase intention through the user's behavior.
Disclosure of Invention
In view of the above-mentioned shortcomings of the prior art, it is an object of the present application to provide a user information acquisition and association system, device and storage medium to solve the problems in the prior art.
To achieve the above and other related objects, the present application provides a user information obtaining and associating system, comprising: the man-machine interaction terminal is used for acquiring user registration information; one or more cameras for acquiring video data at one or more locations within the mall; and the processor is used for extracting the human body characteristic information of the registered user according to the video data and binding the human body characteristic information with the corresponding user registration information.
In an embodiment of the application, the user registration information is registered through a registration channel provided by a two-dimensional code displayed on the human-computer interaction terminal by scanning.
In an embodiment of the present application, the processor is further configured to perform the following functions: after the user registration information is acquired, starting a preset interactive application program on the human-computer interaction terminal; realizing interaction with a user through a control signal received by the human-computer interaction terminal, and calculating corresponding reward information when the interactive application program is finished; adding the reward information to the user registration information.
In an embodiment of the application, the user registration information at least includes a user name and a mobile phone number.
In an embodiment of the present application, the interactive content of the interactive application includes: questionnaire survey, sign-in, draw a lottery, point acquisition and exchange, game, take a picture, sing song any one.
In an embodiment of the application, the extracting, according to the video data, the human body feature information of the user performing registration, and binding the human body feature information with the corresponding user registration information includes: selecting the video data covering the position of the human-computer interaction terminal according to the position of the human-computer interaction terminal of the acquired user registration information; determining a user to be registered in the video data according to the acquisition time of the user registration information; extracting human body characteristic information corresponding to the user according to the video data; and binding the human body characteristic information corresponding to the same user with the user registration information.
In an embodiment of the present application, the human body feature information includes: any one or more of face feature information, body shape feature information, gait feature information, dressing color feature information, and hair style feature information.
In an embodiment of the present application, the user registration information at least includes a user name and a mobile phone number; the processor is further configured to perform the following functions: acquiring a track of the user in a mall based on a time sequence through a plurality of video data covering different positions according to the human body characteristic information of the user; wherein the track is used for analyzing personnel visit conditions of one or more business areas in the commercial site; predicting the consumption intention of the user according to the track, and feeding back merchant information of one or more corresponding merchants related to the consumption intention to the user through a mobile phone number in the user registration information
In an embodiment of the present application, the merchant information includes: any one or more combinations of product information of the merchant, discount information of the merchant, deal amount information of the merchant, and sales amount ranking information of the merchant in the merchant.
To achieve the above and other related objects, the present application provides an electronic device, comprising: the system comprises an acquisition module, a storage module and a display module, wherein the acquisition module is used for acquiring user information and video data of one or more positions in a market; and the processing module is used for extracting the human body characteristic information of the registered user according to the video data and binding the human body characteristic information with the corresponding user registration information.
To achieve the above and other related objects, the present application provides a computer readable storage medium storing computer instructions which, when executed, perform the functions of the system as described above.
To sum up, a user information acquisition and association system, device and storage medium of the present application, the system includes: the man-machine interaction terminal is used for acquiring user registration information; one or more cameras for acquiring video data at one or more locations within the mall; and the processor is used for extracting the human body characteristic information of the registered user according to the video data and binding the human body characteristic information with the corresponding user registration information.
Has the following beneficial effects:
the user information can be corresponding to specific people, the integration of the user information and the user characteristics is realized, the purchasing intention of the user can be predicted according to the track of the user, and therefore high-quality service with pertinence is provided for the user.
Drawings
Fig. 1 is a schematic view illustrating a scenario of a user information obtaining and associating system according to an embodiment of the present application.
Fig. 2 is a schematic structural diagram of a user information acquiring and associating system according to an embodiment of the present disclosure.
Fig. 3 is a block diagram of an electronic device according to an embodiment of the present disclosure.
Detailed Description
The following description of the embodiments of the present application is provided by way of specific examples, and other advantages and effects of the present application will be readily apparent to those skilled in the art from the disclosure herein. The present application is capable of other and different embodiments and its several details are capable of modifications and/or changes in various respects, all without departing from the spirit of the present application. It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict.
Embodiments of the present application will be described in detail below with reference to the accompanying drawings so that those skilled in the art to which the present application pertains can easily carry out the present application. The present application may be embodied in many different forms and is not limited to the embodiments described herein.
In order to clearly explain the present application, components that are not related to the description are omitted, and the same reference numerals are given to the same or similar components throughout the specification.
Throughout the specification, when a component is referred to as being "connected" to another component, this includes not only the case of being "directly connected" but also the case of being "indirectly connected" with another element interposed therebetween. In addition, when a component is referred to as "including" a certain constituent element, unless otherwise stated, it means that the component may include other constituent elements, without excluding other constituent elements.
When an element is referred to as being "on" another element, it can be directly on the other element, or intervening elements may also be present. When a component is referred to as being "directly on" another component, there are no intervening components present.
Although the terms first, second, etc. may be used herein to describe various elements in some instances, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, the first interface and the second interface, etc. are described. Also, as used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context indicates otherwise. It will be further understood that the terms "comprises," "comprising," "includes" and/or "including," when used in this specification, specify the presence of stated features, steps, operations, elements, components, items, species, and/or groups, but do not preclude the presence, or addition of one or more other features, steps, operations, elements, components, species, and/or groups thereof. The terms "or" and/or "as used herein are to be construed as inclusive or meaning any one or any combination. Thus, "A, B or C" or "A, B and/or C" means "any of the following: a; b; c; a and B; a and C; b and C; A. b and C ". An exception to this definition will occur only when a combination of elements, functions, steps or operations are inherently mutually exclusive in some way.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used herein, the singular forms "a", "an" and "the" include plural forms as long as the words do not expressly indicate a contrary meaning. The term "comprises/comprising" when used in this specification is taken to specify the presence of stated features, regions, integers, steps, operations, elements, and/or components, but does not exclude the presence or addition of other features, regions, integers, steps, operations, elements, and/or components.
Terms indicating "lower", "upper", and the like relative to space may be used to more easily describe a relationship of one component with respect to another component illustrated in the drawings. Such terms are intended to include not only the meanings indicated in the drawings, but also other meanings or operations of the device in use. For example, if the device in the figures is turned over, elements described as "below" other elements would then be oriented "above" the other elements. Thus, the exemplary terms "under" and "beneath" all include above and below. The device may be rotated 90 or other angles and the terminology representing relative space is also to be interpreted accordingly.
Although not defined differently, including technical and scientific terms used herein, all terms have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. Terms defined in commonly used dictionaries are to be additionally interpreted as having meanings consistent with those of related art documents and the contents of the present prompts, and must not be excessively interpreted as having ideal or very formulaic meanings unless defined.
Aiming at the defects that the user information and the image are not integrated in the existing user information and the targeted recommendation service cannot be made for different requirements of the user, the application provides a user information acquisition and association system, a device and a storage medium, so that the problems in the prior art are effectively solved.
The shopping mall itself may be a shopping place, and may also include a large indoor space such as an office building, a restaurant, a museum, an exhibition hall, a monopoly store, or a hotel.
Fig. 1 is a schematic view of a scenario of a user information obtaining and associating system according to an embodiment of the present application. As shown, the system comprises: a human-computer interaction terminal 110 and one or more cameras 120.
The human-computer interaction terminal 110 is configured to obtain user registration information.
The one or more cameras 120 are configured to obtain video data from one or more locations within the mall.
And then, extracting the human body characteristic information of the registered user according to the video data through a processor, and binding the human body characteristic information with the corresponding user registration information.
Preferably, the human-computer interaction terminal 110 may be a touch screen, such as a shopping guide screen, a touch advertisement delivery screen, a computer with a touch screen, and the like.
The cameras 120 are disposed at different positions in the mall, so that the area for monitoring the video is relatively comprehensive.
Briefly, one or more man-machine interaction terminals 110 are arranged in a shopping mall, interaction programs such as games and lottery and the like can be obtained on the man-machine interaction terminals 110, users are attracted to scan two-dimensional codes displayed on the man-machine interaction terminals 110 for registration in this way, after registration information of the users is obtained, on one hand, the application programs are started, on the other hand, the registered users are found by calling cameras 120 correspondingly monitoring the positions of the man-machine interaction terminals 110 in the shopping mall, human characteristic information such as five sense organs and body types of the users are extracted, and finally, the human characteristic information and the user registration information are bound, so that information integration of user data is achieved. On the basis, the track of the user in the shopping mall can be analyzed through subsequent video data, the consumption intention of the user is further judged in advance, and then products or shops related to the consumption intention are sent to the user through the registration information of the user, such as a mobile phone number, so that accurate service is realized.
Fig. 2 is a schematic structural diagram of a user information acquiring and associating system according to an embodiment of the present application. As shown, the user information obtaining and associating system 200 includes:
the human-computer interaction terminal 210 is used for acquiring user registration information;
one or more cameras 220 for obtaining video data at one or more locations within a mall;
and the processor 230 is configured to extract human body feature information of the registered user according to the video data, and bind the human body feature information with the corresponding user registration information.
Preferably, the Processor 230 may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; the Integrated Circuit may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.
The processor 230 may be electrically connected to the human-computer interaction terminal 210 and the one or more cameras 220, respectively; alternatively, the processor 230 may also be in communication connection with the human-computer interaction terminal 210 and one or more cameras 220, where the human-computer interaction terminal 210 and the one or more cameras 220 are respectively provided with a communicator.
In some embodiments, the number of the cameras 220 in the user information acquisition and association system 200 may be one or more, and one is illustrated in fig. 2.
It should be noted that the processor 230 of the user information obtaining and associating system 200 may execute one or more computer programs to implement the functions described herein, and accordingly, the user information obtaining and associating system 200 may further include a memory to store the relevant one or more computer programs. Memory is not added to fig. 2, to the extent that it is understood that memory may be present in the user information acquisition and association system 200 described herein.
The Memory may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. The memory stores an operating system and operating instructions, executable modules or data structures, or subsets thereof, or expanded sets thereof, wherein the operating instructions may include various operating instructions for performing various operations. The operating system may include various system programs for implementing various basic services and for handling hardware-based tasks.
In an embodiment of the present application, the user registration information is registered through a registration channel provided by a two-dimensional code displayed on the human-computer interaction terminal 210 by scanning.
Preferably, the two-dimensional code displayed on the human-computer interaction terminal 210 is associated with the device number of the human-computer interaction terminal 210, so that when the link of the registration channel is obtained by scanning the two-dimensional code and after registration is completed, the processor 230 can obtain the user registration information and know which human-computer interaction terminal 210 is through the device number.
In an embodiment of the present application, the user registration information at least includes a user name and a mobile phone number.
Preferably, in order to facilitate the subsequent targeted delivery of the relevant service content to the user, a mobile phone number is required, and in addition, a user name of the user is required for verification and establishment of a database of the user.
In addition, the user registration information may further include: age, gender, occupation, address, identity ID, etc.
It should be noted that, there are many ways to obtain the user registration information, but how to obtain the corresponding human body feature information of the user, such as the face, body type, etc., without bothering the user, is not easy to be implemented, and in a general situation, the user may provide a personal photo, but cannot effectively confirm when corresponding to a real person or a video, so that the system 200 according to the present application uses the role of the human-computer interaction terminal 210 not only to obtain the user registration information, but also to find the video data corresponding to the position of the human-computer interaction terminal 210 from the video data obtained by the camera 220 to quickly confirm the registered user, thereby implementing the association of the user information.
Of course, in today of big data, the user is less likely to actively scan the two-dimensional code on the human-computer interaction terminal 210 for registration, and therefore, some benefits or rewards are also needed to attract the user to register.
In an embodiment of the present application, the processor 230 is further configured to:
A. after the user registration information is obtained, starting a preset interactive application program on the human-computer interaction terminal 210;
B. realizing interaction with a user through a control signal received by the human-computer interaction terminal 210, and calculating corresponding reward information when the interactive application program is finished;
C. adding the reward information to the user registration information.
Preferably, the human-computer interaction terminal 210 is pre-installed with one or more interactive applications, and the applications require a user to scan the two-dimensional code for registration to open the interactive applications.
In an embodiment of the present application, the interactive content of the interactive application includes: questionnaire survey, sign-in, draw a lottery, point acquisition and exchange, game, take a picture, sing song any one.
In this embodiment, the control signal may obtain the touch action of the user through the interface of the human-computer interaction terminal 210, for example, a start or end button or window is arranged on the interface of the human-computer interaction terminal 210, so as to receive an instruction for the user to control.
For example, the interactive application programs may be interactive application programs of lottery contents, for example, after a user scans a two-dimensional code for registration, the processor 230 detects that registration information is completed on a registration channel according to the two-dimensional code, or the processor 230 is further connected with a communicator, the communicator obtains information of completion of registration information sent by a cloud so that the processor 230 knows that registration information is completed, then the processor 230 starts a lottery application program preset on the human-computer interaction terminal 210, the lottery application program automatically starts lottery, and if a 100-yuan discount coupon is drawn, the information of the 100-yuan discount coupon is added to the registration information (or under an account number) registered by the user just now, so that the user obtains a corresponding prize through registration.
For another example, the method is used for completing filling out survey contents in an interactive application program of the questionnaire survey to obtain corresponding preset rewards; or, the corresponding preset reward is obtained through the scores obtained in the interactive application programs of games, photos and singing; or directly redeeming corresponding preset rewards through an interactive application of point acquisition and redemption, and the like.
After obtaining the user registration information, the appearance or posture of the user needs to be acquired next for integration. The method comprises the following specific steps:
in an embodiment of the present application, the extracting, according to the video data, human body feature information of a user performing registration, and binding the human body feature information with the corresponding user registration information includes:
A. selecting the video data covering the position of the human-computer interaction terminal 210 according to the position of the human-computer interaction terminal 210 of the acquired user registration information;
B. determining a user to be registered in the video data according to the acquisition time of the user registration information;
C. extracting human body characteristic information corresponding to the user according to the video data;
D. and binding the human body characteristic information corresponding to the same user with the user registration information.
In this embodiment, the position of each of the human-computer interaction terminals 210 is correspondingly provided with one or more cameras 220, so that the user registration information is obtained, and meanwhile, the obtaining time of the user registration information and the identification number included therein can be obtained, so that which human-computer interaction terminal 210 is obtained from can be known. And then selecting the video data collected by the camera 220 covering the position of the human-computer interaction terminal 210 through the determined human-computer interaction terminal 210.
Then, by the acquiring time of the user registration information, a user who is registering before the acquiring time is found in the selected video data, or a user who is operating an interactive application program on the human-computer interaction terminal 210 after the registration is completed, for example, a user who scans a two-dimensional code on the human-computer interaction terminal 210 by a mobile phone is found in the video data before the acquiring time to confirm that the user is a user of the corresponding acquired user registration information; alternatively, after the acquisition time, the user who is operating before the human-computer interaction terminal 210 may be found from the video data to confirm that the user is the user of the corresponding acquired user registration information.
Extracting human body feature information corresponding to the user according to the video data, wherein the human body feature information includes but is not limited to: any one or more of face feature information, body shape feature information, gait feature information, dressing color feature information, and hair style feature information. The facial feature information includes, but is not limited to, facial feature information (i.e., feature information of the eyebrows, eyes, ears, nose, mouth, etc.) or facial contour feature information, etc.; the gait characteristic information comprises but is not limited to characteristic information such as a traveling speed, a stepping size or a body swing amplitude; the hair style characteristic information includes but is not limited to characteristic information of no hair, short hair, long hair and the like.
And finally, binding the human body characteristic information corresponding to the same user with the user registration information to integrate into a database of the corresponding user.
After user registration information (mainly comprising a user name and a mobile phone number) and human body characteristic information which are matched with the user are obtained, the track of the user can be monitored.
In an embodiment of the present application, the user registration information at least includes a user name and a mobile phone number; the processor 230 is further configured to:
A. acquiring a track of the user in a mall based on a time sequence through a plurality of video data covering different positions according to the human body characteristic information of the user; wherein the track is used for analyzing personnel visit conditions of one or more business areas in the commercial site;
B. predicting the consumption intention of the user according to the track, and feeding back merchant information of one or more corresponding merchants related to the consumption intention of the user to the user through a mobile phone number in the user registration information.
It should be noted that the cameras 220 in the user information obtaining and associating system 200 described herein are only arranged corresponding to the human-computer interaction terminal 210, and the cameras 220 are arranged in a plurality of areas in the whole business place to track the tracks of the users.
In some embodiments, for the tracking of the user, the user appearing in the video data can be confirmed or matched through the human body feature data of the user, and then the trajectory of the user can be analyzed based on the time point.
The application can also realize the track of the user with the face information through a target tracking algorithm, namely a neural network-based deep learning algorithm for finding the interested target motion position in the images in the video sequence. The target tracking algorithm includes, but is not limited to, such algorithms as the MeanShift tracking algorithm, the Camshift tracking algorithm, the similarity metric algorithm, the Kalman filter algorithm, and the like.
In an embodiment of the present application, the merchant information includes: any one or more combinations of product information of the merchant, discount information of the merchant, deal amount information of the merchant, and sales amount ranking information of the merchant in the merchant.
For example, information on hot-sold products, products with high sales, highly rated stores, and store information with high sales provide users with high-quality recommendations to improve the possibility of bargaining.
In this embodiment, the user trajectory obtained through analysis can be used to find which stores the user goes to, and certainly under the authority of acquiring the in-store camera 220, the user can also know which products the user emphatically looks at, so as to predict what the user may buy, and accordingly, high-quality products, stores, preferential activities and the like can be pertinently recommended to the user.
For example, the obtained user track is analyzed, it is found that the user goes to a plurality of shops selling ceramic tiles, and it can be predicted that the user wants to buy ceramic tiles, and hot ceramic tile products including styles, prices, preferential information and the like can be sent to the user in a short message form through a mobile phone number in user registration information, or the user is informed through the ways under the condition that the user pays attention to the public number or the applet of the market, so that high-quality products, shops, preferential activities and the like can be pertinently recommended to the user.
For another example, if it is found that the user has gone to a large number of furniture stores but cannot know what product the user specifically wants to buy, it is recommended to send the user the store information of high sales or high reputation or the store information of the sales promotion activity.
In summary, the user information acquisition and association system can correspond user information to specific people, realize integration of the user information and user characteristics, and can predict the purchasing intention of the user according to the track of the user, thereby providing targeted high-quality service for the user.
Fig. 3 is a block diagram of an electronic device according to an embodiment of the present invention. As shown, the apparatus 300 includes:
an obtaining module 301, configured to obtain user information and video data of one or more locations in a shopping mall;
the processing module 302 is configured to extract human body feature information of the registered user according to the video data, and bind the human body feature information with the corresponding user registration information.
It should be noted that, because the contents of information interaction, execution process, and the like between the modules/units of the apparatus are based on the same concept as the method embodiment described in the present application, the technical effect brought by the contents is the same as the method embodiment of the present application, and specific contents may refer to the description in the foregoing method embodiment of the present application, and are not described herein again.
It should be further noted that the division of the modules of the above apparatus is only a logical division, and the actual implementation may be wholly or partially integrated into one physical entity, or may be physically separated. And these units can be implemented entirely in software, invoked by a processing element; or may be implemented entirely in hardware; and part of the modules can be realized in the form of calling software by the processing element, and part of the modules can be realized in the form of hardware. For example, the processing module 302 may be a separate processing element, or may be integrated into a chip of the apparatus, or may be stored in a memory of the apparatus in the form of program code, and a processing element of the apparatus calls and executes the functions of the processing module 302. Other modules are implemented similarly. In addition, all or part of the modules can be integrated together or can be independently realized. The processing element described herein may be an integrated circuit having signal processing capabilities. In implementation, each step of the above method or each module above may be implemented by an integrated logic circuit of hardware in a processor element or an instruction in the form of software.
For example, the above modules may be one or more integrated circuits configured to implement the above methods, such as: one or more Application Specific Integrated Circuits (ASICs), or one or more microprocessors (DSPs), or one or more Field Programmable Gate Arrays (FPGAs), among others. For another example, when one of the above modules is implemented in the form of a Processing element scheduler code, the Processing element may be a general-purpose processor, such as a Central Processing Unit (CPU) or other processor capable of calling program code. For another example, these modules may be integrated together and implemented in the form of a system-on-a-chip (SOC).
In an embodiment of the present application, a computer-readable storage medium is provided, on which a computer program is stored, which when executed by a processor implements the functionality of the system as described in fig. 2.
The computer-readable storage medium, as will be appreciated by one of ordinary skill in the art: the embodiment for realizing the functions of the system and each unit can be realized by hardware related to computer programs. The aforementioned computer program may be stored in a computer readable storage medium. When the program is executed, the embodiment including the functions of the system and the units is executed; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
To sum up, the present application provides a user information acquisition and association system, device and storage medium, the system includes: the man-machine interaction terminal is used for acquiring user registration information; one or more cameras for acquiring video data at one or more locations within the mall; and the processor is used for extracting the human body characteristic information of the registered user according to the video data and binding the human body characteristic information with the corresponding user registration information.
The application effectively overcomes various defects in the prior art and has high industrial utilization value.
The above embodiments are merely illustrative of the principles and utilities of the present application and are not intended to limit the invention. Any person skilled in the art can modify or change the above-described embodiments without departing from the spirit and scope of the present application. Accordingly, it is intended that all equivalent modifications or changes which can be made by those skilled in the art without departing from the spirit and technical spirit of the present invention be covered by the claims of the present application.

Claims (11)

1. A system for obtaining and associating user information, the system comprising:
the man-machine interaction terminal is used for acquiring user registration information;
one or more cameras for acquiring video data at one or more locations within the mall;
and the processor is used for extracting the human body characteristic information of the registered user according to the video data and binding the human body characteristic information with the corresponding user registration information.
2. The system of claim 1, wherein the user registration information is registered through a registration channel provided by scanning a two-dimensional code displayed on the human-computer interaction terminal.
3. The system of claim 1, wherein the processor is further configured to perform the following functions:
after the user registration information is acquired, starting a preset interactive application program on the human-computer interaction terminal;
realizing interaction with a user through a control signal received by the human-computer interaction terminal, and calculating corresponding reward information when the interactive application program is finished;
adding the reward information to the user registration information.
4. The system according to any one of claims 1 to 3, wherein the user registration information includes at least a user name and a mobile phone number.
5. The system of claim 3, wherein the interactive content of the interactive application comprises: questionnaire survey, sign-in, draw a lottery, point acquisition and exchange, game, take a picture, sing song any one.
6. The system according to claim 1, wherein the extracting the human body feature information of the registered user according to the video data and binding with the corresponding user registration information comprises:
selecting the video data covering the position of the human-computer interaction terminal according to the position of the human-computer interaction terminal of the acquired user registration information;
determining a user to be registered in the video data according to the acquisition time of the user registration information;
extracting human body characteristic information corresponding to the user according to the video data;
and binding the human body characteristic information corresponding to the same user with the user registration information.
7. The system of claim 6, wherein the human characteristic information comprises: any one or more of face feature information, body shape feature information, gait feature information, dressing color feature information, and hair style feature information.
8. The system of claim 6, wherein the user registration information comprises at least a user name and a mobile phone number; the processor is further configured to perform the following functions:
acquiring a track of the user in a mall based on a time sequence through a plurality of video data covering different positions according to the human body characteristic information of the user; wherein the track is used for analyzing personnel visit conditions of one or more business areas in the commercial site;
predicting the consumption intention of the user according to the track, and feeding back merchant information of one or more corresponding merchants related to the consumption intention of the user to the user through a mobile phone number in the user registration information.
9. The system of claim 7, wherein the merchant information comprises: any one or more combinations of product information of the merchant, discount information of the merchant, deal amount information of the merchant, and sales amount ranking information of the merchant in the merchant.
10. An electronic device, the device comprising:
the system comprises an acquisition module, a storage module and a display module, wherein the acquisition module is used for acquiring user information and video data of one or more positions in a market;
and the processing module is used for extracting the human body characteristic information of the registered user according to the video data and binding the human body characteristic information with the corresponding user registration information.
11. A computer-readable storage medium having stored thereon computer instructions which, when executed, perform the functions of the system of any one of claims 1 to 9.
CN201910735419.4A 2019-08-09 2019-08-09 User information acquisition and association system, device and storage medium Pending CN112348545A (en)

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CN107888715A (en) * 2017-11-28 2018-04-06 新华三技术有限公司 A kind of binding method, device and the equipment of MAC Address and face characteristic
CN109165559A (en) * 2018-07-26 2019-01-08 高新兴科技集团股份有限公司 A kind of method and apparatus generating track
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CN104680397A (en) * 2015-03-08 2015-06-03 卢丽花 Method for achieving carport positioning and shopping guide for driving user in shopping mall
CN106326240A (en) * 2015-06-18 2017-01-11 中兴通讯股份有限公司 An object moving path identifying method and system
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Application publication date: 20210209