CN112308509A - Finished automobile processing management platform based on customer information analysis - Google Patents
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Abstract
The invention provides a whole vehicle processing management platform based on customer information analysis, which comprises a login module, a customer management module, a vehicle management module, a customer information analysis module and a customer label marking module, wherein the customer management module is used for managing and maintaining customer information; the vehicle management module is used for managing and maintaining vehicle information; the customer information analysis module comprises a customer consultation information analysis unit, a customer consumption information analysis unit, a customer after-sale information analysis unit, a customer loyalty analysis unit, a customer trend analysis unit and a customer promotion matching unit; the client label labeling module comprises a client label generating unit, a label group establishing unit, a client label maintaining unit and a client label encrypting unit. In a word, the invention has the advantages of perfect system, convenient operation, safety, high efficiency and the like.
Description
Technical Field
The invention belongs to the technical field of processing management, and particularly relates to a finished automobile processing management platform based on customer information analysis
Background
Understanding consumers is the basis for forming marketing strategies. The consumer's reaction to the marketing strategy determines the success or failure of the business. Effective customer segmentation is an important means for deeply analyzing customer requirements and coping with changes in the customer requirements. Through reasonable and systematic customer analysis, enterprises can know what needs different customers have, and analyze the relation between customer consumption characteristics and business benefits, so that the operation strategy is optimally planned; more importantly, potential customers can be found, so that the business scale is further enlarged, and the enterprises are rapidly developed. The customer analysis is to learn the customer needs according to various information and data about the customers, analyze the customer characteristics, and evaluate the customer value, thereby making a corresponding marketing strategy and resource allocation plan for the customers.
The goal of the customer profile management system is to reduce sales cycles and costs, increase revenue, find new markets and channels needed to expand business, and improve customer value, satisfaction, profitability, and loyalty.
The client data management system requires an enterprise to completely know the whole life cycle of a client, provides a unified platform for communicating with the client, and improves the contact efficiency between employees and the client and the feedback rate of the client. A successful customer profile management system should include at least the following: keep communicating with customer through many channels such as telephone, fax, network, E-mail, etc.; enterprise staff can comprehensively know the customer relationship, trade according to the customer requirements, record the obtained customer information and share the customer information in the enterprise; carrying out overall planning and evaluation on the market plan; tracking various sales activities; through large amount of accumulated dynamic data, comprehensive analysis of market and sales, etc
At present, the analysis of enterprises in China on the clients is still deficient, the analysis means is simple, and the method is not systematic and complete. Although the simple statistical method can obtain the analysis result to a certain extent, the conclusion obtained by using the simple statistical mode is easy to have larger error because of certain imbalance in the development of different enterprises, and the special requirements of the enterprises are difficult to meet. Therefore, enterprises need to have more perfect and reasonable customer analysis schemes, further improve the rationality and consistency of customer analysis, and provide more decision support in the cultivation and discovery of potential customers.
Disclosure of Invention
Aiming at the existing problems, the invention provides a finished automobile processing management platform based on customer information analysis.
The technical scheme of the invention is as follows: a whole vehicle processing management platform based on customer information analysis mainly comprises a login module, a customer management module, a vehicle management module, a customer information analysis module and a customer label marking module which are connected with each other,
the login module is used for login and verification of a platform operator;
the client management module is used for managing and maintaining client information, and comprises a client information input module, a client information authority confirming unit, a client information maintenance module, a client information backup unit and a client information query unit, wherein the client information input module is used for inputting and establishing a client information file, the client information authority confirming unit is used for setting a client information authority level according to a platform operator authority and a client information level of the input client information, the client information maintenance module is used for updating, modifying and deleting the client information, the client information backup unit is used for performing version backup on the client information before and after the operation of the client information maintenance module, and the client information query unit is used for quickly querying the client information by a;
the vehicle management module is used for managing and maintaining vehicle information and comprises a vehicle information input unit, a vehicle information classification unit, a vehicle information maintenance unit, a vehicle information backup unit and a vehicle information query unit, wherein the vehicle information input unit is used for inputting vehicles and respectively establishing vehicle information files;
the customer information analysis module is used for analyzing the value of a customer according to customer consultation, consumption and after-sales information, and comprises a customer consultation information analysis unit for analyzing vehicle consultation information of the customer, a customer consumption information analysis unit for analyzing the customer consumption information, a customer after-sales information analysis unit for analyzing the after-sales information of the customer, a customer loyalty analysis unit for analyzing the customer loyalty according to the customer consultation, consumption and after-sales information, a customer trend analysis unit for analyzing the future trend of the customer according to the customer consultation, consumption and after-sales information, and a customer promotion matching unit for performing corresponding promotion analysis according to the future trend of the customer obtained by the customer trend analysis unit;
the client label labeling module is used for labeling clients according to client information, and comprises a client label generating unit, a label group establishing unit, a client label maintaining unit and a client label encrypting unit, wherein the client label generating unit is used for generating corresponding labels for each client according to client analysis data obtained by analysis of the client information analyzing module, the label group establishing unit is used for establishing classified groups for the clients under the same label, the client label maintaining unit is used for modifying, adding and deleting the client label, and the client label encrypting unit is used for encrypting the client label for the second time.
Furthermore, the login module comprises a registration unit for the platform operator to register personal information, a login unit for the platform operator to input a personal account number to log in the platform system, an authority verification unit for verifying the operation authority of the login platform operator and a recording unit for recording an operation log after the platform operator logs in the platform system.
Further, the customer information input by the customer information input module comprises: customer name, address, phone, company, mailbox, vehicle type, date of purchase, advisory information, consumption information, and after-market information.
Furthermore, the backup content of the client information backup unit is changed client information, the rest unchanged client information is not backed up, the backup content of the vehicle information backup unit is changed vehicle information, and the rest unchanged vehicle information is not backed up, so that the backup space is saved, and the changed information is convenient to view.
Further, the vehicle information input by the vehicle information input unit includes: the vehicle model standard name, the manufacturer name, the brand name, the train name, the vehicle model, the displacement, the year and month of marketing, the emission classification, the chassis model, the power, the horsepower, the engine model, the power type, the front track, the rear track and the wheel base.
Further, the customer loyalty analysis unit comprises customer-to-manufacturer loyalty analysis, brand loyalty analysis and product loyalty analysis, and the customer loyalty analysis can facilitate maintenance of the customer.
Further, the customer trend analysis unit comprises customer loyalty trend analysis, customer consumption trend analysis and customer after-sale trend analysis, and the customer trend analysis unit can predict and analyze the future trend of the customer so as to perform corresponding operation.
Furthermore, the customer promotion matching unit carries out accurate advertisement promotion and preferential promotion activity matching on the customer according to the customer information analysis result, and carries out accurate promotion on the customer according to the customer information analysis result, so that the promotion success rate can be improved.
Further, the client tag encryption unit has the specific functions of: the client label encryption unit is used for encrypting and hiding the client label, and platform operators can inquire and maintain the client label only by correctly inputting a client label password, so that the phenomenon that the clients see own label information beside the platform when the platform operators operate the platform of the system and the platform operators generate dislike emotion is avoided.
The management method of the invention comprises the following steps: firstly, a platform manager registers personal management information through a registration module of a login module, then inputs an account number password of the platform manager through a login unit to log in the platform, a right verification unit verifies the right level of the platform manager, information data which can be inquired and operated by the corresponding right of the manager is displayed on the platform, the content which cannot be checked by the right of the manager is encrypted, the manager can add, maintain and inquire client information in a client management module, and can add, maintain and inquire vehicle information in a vehicle management module, the client information analysis module can analyze the loyalty, future trends and the like of a client according to the basic information, consultation information, consumption information and after-sale information of the client, and then a client label generating unit of a client label labeling module generates a label corresponding to the characteristics of the client according to an analysis result obtained by the analysis of the client information analysis module, the management personnel can inquire fast and manage customer information according to the label to can carry out accurate sales promotion to the customer according to customer's characteristic label, customer's label content passes through customer label encryption unit and encrypts simultaneously, and the management personnel need input the password just can look over, and all operations of management personnel are all recorded by the recording element.
The invention has the beneficial effects that: the invention provides a whole vehicle processing management platform based on customer information analysis, which is provided with a login module, a customer information analysis module, a customer label marking module and a customer identification module, wherein the login module can authenticate the identity and the authority of a manager, record all operation logs of the manager of the login platform, avoid the malicious operation of the manager, manage and maintain the customer information, backup the changed customer information content, facilitate the subsequent analysis and query, manage and maintain the vehicle information, simultaneously, the customer information analysis module is arranged, can comprehensively analyze all information of the customer on the platform, analyze the results of the customer such as loyalty, consumption trend and the like, facilitate the manager to accurately maintain and accurately promote sales for the customer, and can classify the characteristic labels of the customers, and the manager can conveniently inquire and manage the client. In a word, the invention has the advantages of perfect system, convenient operation, safety, high efficiency and the like.
Drawings
FIG. 1 is a block diagram of the overall system of the management platform of the present invention.
Wherein, 1-login module, 11-registration unit, 12-login unit, 13-authority verification unit, 14-recording unit, 2-client management module, 21-client information input module, 22-client information authority identification unit, 23-client information maintenance module, 24-client information backup unit, 25-client information inquiry unit, 3-vehicle management module, 31-vehicle information input unit, 32-vehicle information classification unit, 33-vehicle information maintenance unit, 34-vehicle information backup unit, 35-vehicle information inquiry unit, 4-client information analysis module, 41-client consultation information analysis unit, 42-client consumption information analysis unit, 43-client after-sale information analysis unit, 13-client after-sale information analysis unit, 14-recording unit, 2-client management module, 21-client information input module, 22-client information authority identification unit, 23-client information maintenance module, 24-client information backup unit, 44-customer loyalty analyzing unit, 45-customer trend analyzing unit, 46-customer promotion matching unit, 5-customer label marking module, 51-customer label generating unit, 52-label group establishing unit, 53-customer label maintaining unit and 54-customer label encrypting unit.
Detailed Description
For the convenience of understanding the technical solution of the present invention, the following description is made with reference to fig. 1 and the specific embodiments, which are not intended to limit the scope of the present invention.
Example (b): as shown in FIG. 1, a whole vehicle processing management platform based on customer information analysis mainly comprises a login module 1, a customer management module 2, a vehicle management module 3, a customer information analysis module 4 and a customer label marking module 5 which are connected with each other,
the login module 1 is used for logging in and verifying platform operators, and the login module 1 comprises a registration unit 11 used for the platform operators to register personal information, a login unit 12 used for the platform operators to input personal accounts to log in a platform system, an authority verification unit 13 used for verifying the operation authority of the platform operators and a recording unit 14 used for recording operation logs of the platform operators after logging in the platform system;
the client management module 2 is used for managing and maintaining client information, the client management module 2 comprises a client information input module 21 for inputting and establishing a client information file, a client information authority confirming unit 22 for setting a client information authority level according to a platform operator authority and a client information level of the input client information, a client information maintenance module 23 for updating, modifying and deleting the client information, a client information backup unit 24 for performing version backup on the client information before and after the operation of the client information maintenance module 23, and a client information query unit 25 for quickly querying the client information by the platform operator,
the customer information input by the customer information input module 21 includes: customer name, address, telephone, company, mailbox, vehicle type, date of purchase, consulting information, consumption information, and after-sales information,
the backup content of the client information backup unit 24 is changed client information, and the rest unchanged client information is not backed up;
the vehicle management module 3 is used for managing and maintaining vehicle information, the vehicle management module 3 comprises a vehicle information input unit 31 for inputting vehicles and respectively establishing vehicle information files, a vehicle information classification unit 32 for classifying the vehicles according to different categories according to the input vehicle information, a vehicle information maintenance unit 33 for updating, modifying and deleting the vehicle information, a vehicle information backup unit 34 for performing version backup on the vehicle information before and after the operation of the vehicle information maintenance unit 33, and a vehicle information query unit 35 for a platform operator to quickly query the vehicle information,
the vehicle information input by the vehicle information input unit 31 includes: model standard name, manufacturer name, brand name, vehicle series name, vehicle model, displacement, year and month of market, emission classification, chassis model, power, horsepower, engine model, power type, front track, rear track, and wheel base,
the backup content of the vehicle information backup unit 34 is changed vehicle information, and the rest unchanged vehicle information is not backed up;
the customer information analysis module 4 is used for analyzing the value of the customer according to the customer consultation, consumption and after-sales information, the customer information analysis module 4 comprises a customer consultation information analysis unit 41 used for analyzing the vehicle consultation information of the customer, a customer consumption information analysis unit 42 used for analyzing the customer consumption information, a customer after-sales information analysis unit 43 used for analyzing the after-sales information of the customer, a customer loyalty analysis unit 44 used for analyzing the customer loyalty according to the customer consultation, consumption and after-sales information, a customer trend analysis unit 45 used for analyzing the future trend of the customer according to the customer consultation, consumption and after-sales information, and a customer promotion matching unit 46 used for performing corresponding promotion analysis according to the future trend of the customer obtained by the customer trend analysis unit 45,
the customer loyalty analysis unit 44 comprises customer-to-manufacturer loyalty analysis, brand loyalty analysis and product loyalty analysis, the customer trend analysis unit 45 comprises customer loyalty trend analysis, customer consumption trend analysis and customer after-sale trend analysis, and the customer promotion matching unit 46 comprises accurate advertising promotion and preferential promotion activity matching on the customers according to the customer information analysis result;
the client label labeling module 5 is used for labeling clients according to client information, the client label labeling module 5 comprises a client label generating unit 51 for generating a corresponding label for each client according to client analysis data analyzed by the client information analyzing module 4, a label group establishing unit 52 for establishing a classified group for clients under the same label, a client label maintaining unit 53 for modifying, adding and deleting the client label, and a client label encrypting unit 54 for secondarily encrypting the client label,
the specific functions of the client tag encryption unit 54 are: the client tag is encrypted and hidden by the client tag encryption unit 54, and the platform operator needs to input the client tag password correctly to perform the client tag query and maintenance operation.
The management method of the above embodiment is: firstly, a platform manager registers personal management information through a registration module 11 of a login module 1, then enters a platform login through a login unit 12 to input a personal account number password, a right verification unit 13 verifies the right level of the platform manager, information data which can be inquired and operated by the corresponding right of the manager is displayed on the platform, the content which cannot be checked by the right of the manager is encrypted, the manager can newly add, maintain and inquire client information in a client management module 2, can newly add, maintain and inquire vehicle information in a vehicle management module 3, a client information analysis module 4 can analyze loyalty, future trends and the like of a client according to basic information, consultation information, consumption information and after-sale information of the client, and a client label generating unit 51 of a client label labeling module 5 can generate a label corresponding to the characteristics of the client according to an analysis result analyzed by a client information analysis module 4, the administrator can inquire and manage the customer information rapidly according to the label, and can carry out accurate promotion to the customer according to the characteristic label of customer, and the label content of customer is encrypted through customer label encryption unit 54 simultaneously, and the administrator needs to input the password to look over, and all operations of administrator are all recorded by recording unit 14.
Claims (9)
1. A whole vehicle processing management platform based on customer information analysis is characterized by mainly comprising a login module (1), a customer management module (2), a vehicle management module (3), a customer information analysis module (4) and a customer label marking module (5) which are connected with each other,
the login module (1) is used for login and verification of a platform operator;
the client management module (2) is used for managing and maintaining client information, and the client management module (2) comprises a client information input module (21) for inputting and establishing a client information file, a client information authority identification unit (22) for setting a client information authority level according to a platform operator authority and a client information level of the input client information, a client information maintenance module (23) for updating, modifying and deleting the client information, a client information backup unit (24) for performing version backup on the client information before and after the operation of the client information maintenance module (23), and a client information query unit (25) for quickly querying the client information by a platform operator;
the vehicle management module (3) is used for managing and maintaining vehicle information, and the vehicle management module (3) comprises a vehicle information input unit (31) for inputting vehicles and respectively establishing vehicle information files, a vehicle information classification unit (32) for classifying the vehicles according to different categories according to the input vehicle information, a vehicle information maintenance unit (33) for updating, modifying and deleting the vehicle information, a vehicle information backup unit (34) for performing version backup on the vehicle information before and after the vehicle information maintenance unit (33) operates, and a vehicle information query unit (35) for a platform operator to quickly query the vehicle information;
the client information analysis module (4) is used for analyzing the value of the client according to the consultation, consumption and after-sale information of the client, the client information analysis module (4) comprises a client consultation information analysis unit (41) used for analyzing the vehicle consultation information of the client, a client consumption information analysis unit (42) used for analyzing the client consumption information, a client after-sale information analysis unit (43) used for analyzing the after-sale information of the client and a client analysis unit used for analyzing the after-sale information of the client according to the consultation of the client, customer loyalty analyzing unit (44) for analyzing customer loyalty according to consumption and after-sales information, customer trend analyzing unit (45) for analyzing customer future trend according to customer consultation, consumption and after-sales information, and customer promotion matching unit (46) for performing corresponding promotion analysis according to the customer future trend obtained by the customer trend analyzing unit (45);
the client label labeling module (5) is used for labeling clients according to client information, and the client label labeling module (5) comprises a client label generating unit (51) used for respectively generating corresponding labels for each client according to client analysis data obtained by analysis of the client information analyzing module (4), a label group establishing unit (52) used for establishing a classified group for clients under the same label, a client label maintaining unit (53) used for modifying, adding and deleting the client label, and a client label encrypting unit (54) used for secondarily encrypting the client label.
2. The finished automobile processing management platform based on customer information analysis according to claim 1, wherein the login module (1) comprises a registration unit (11) for platform operators to register personal information, a login unit (12) for platform operators to input personal accounts to log in a platform system, an authority verification unit (13) for verifying the operation authority of the platform operators, and a recording unit (14) for recording operation logs of the platform operators after logging in the platform system.
3. The finished automobile processing management platform based on customer information analysis of claim 1, wherein the customer information input module (21) inputs customer information including: customer name, address, phone, company, mailbox, vehicle type, date of purchase, advisory information, consumption information, and after-market information.
4. The vehicle processing management platform based on customer information analysis of claim 1, wherein the backup content of the customer information backup unit (24) is changed customer information, the remaining unchanged customer information is not backed up, the backup content of the vehicle information backup unit (34) is changed vehicle information, and the remaining unchanged vehicle information is not backed up.
5. The vehicle processing management platform based on customer information analysis of claim 1, wherein the backup content of the vehicle information backup unit (34) is changed vehicle information, and the rest unchanged vehicle information is not backed up.
6. The vehicle processing management platform based on customer information analysis of claim 1, wherein the vehicle information input unit (31) inputs vehicle information including: the vehicle model standard name, the manufacturer name, the brand name, the train name, the vehicle model, the displacement, the year and month of marketing, the emission classification, the chassis model, the power, the horsepower, the engine model, the power type, the front track, the rear track and the wheel base.
7. The vehicle processing management platform based on customer information analysis of claim 1, wherein said customer loyalty analysis unit (44) comprises customer-to-manufacturer loyalty analysis, brand loyalty analysis, and product loyalty analysis.
8. The vehicle processing management platform based on customer information analysis of claim 1, wherein the customer trend analysis unit (45) comprises customer loyalty trend analysis, customer consumption trend analysis and customer after-sales trend analysis.
9. The vehicle processing management platform based on customer information analysis of claim 1, wherein the customer promotion matching unit (46) comprises matching of precise advertising and preferential promotion activities for customers according to the customer information analysis result.
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| CN112907332A (en) * | 2021-03-17 | 2021-06-04 | 上海丞通网络科技有限公司 | Information technology customer maintenance management platform |
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