CN112291595A - Advertisement sorting method and device and storage medium - Google Patents
Advertisement sorting method and device and storage medium Download PDFInfo
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- CN112291595A CN112291595A CN202011198628.9A CN202011198628A CN112291595A CN 112291595 A CN112291595 A CN 112291595A CN 202011198628 A CN202011198628 A CN 202011198628A CN 112291595 A CN112291595 A CN 112291595A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25875—Management of end-user data involving end-user authentication
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26233—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving content or additional data duration or size, e.g. length of a movie, size of an executable file
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/441—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card
- H04N21/4415—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
Abstract
The invention relates to the technical field of advertisement putting, and discloses an advertisement sequencing method, an advertisement sequencing device and a storage medium, wherein the method comprises the steps of determining a first target floor to which each user arrives in at least one user entering an elevator on a current floor; determining whether each target floor in the first target floors is a continuous target floor; if yes, screening part of target floors from the first target floors; and determining advertisements of users corresponding to each part of target floors in the part of target floors according to the part of target floors to obtain an advertisement list to be played so as to play the advertisements according to the advertisement list to be played in the process that the elevator runs from the current floor to the first target floor, wherein the playing time length of the advertisements of the users corresponding to each part of target floors is less than or equal to the preset time length. The method, the device and the storage medium disclosed by the invention can enable the user taking the elevator to watch the corresponding advertisements as much as possible and completely, thereby achieving better advertisement putting effect.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to an advertisement sorting method, an advertisement sorting device and a storage medium.
Background
With the development of media in the elevator, besides the traditional advertisement screen and advertisement frame, the video advertisement in the elevator also has wide effect.
At present, video advertisements in an elevator are played in a timing carousel mode, due to the particularity of an elevator scene, a lot of users taking the elevator leave the elevator when the advertisements are not played, most important contents (such as preferential activities, two-dimensional codes and the like) in the video advertisements are often partially displayed behind the video, and if the users do not watch the video advertisements completely, the advertisement putting effect is poor.
Therefore, how to provide an effective scheme to improve the advertisement putting effect of the video advertisement in the elevator is an urgent problem to be solved in the prior art.
Disclosure of Invention
In order to solve the problem of poor video advertisement putting effect in an elevator in the prior art, the invention aims to provide an advertisement sequencing method, an advertisement sequencing device and a storage medium, so that a user taking the elevator can watch advertisements as much as possible and completely, and a better advertisement putting effect is achieved.
In a first aspect, the present invention provides an advertisement ranking method, including:
determining a first target floor to be reached by each of at least one user entering the elevator at a current floor;
determining whether each target floor in the first target floors is a continuous target floor;
if the target floors are continuous target floors, screening partial target floors from the first target floors, wherein the running time between any part of target floors and the current floor is longer than or equal to a first preset time, or when any part of target floors are the elevator runs from the current floor to any part of target floors, the residual playing time after the current playing of the advertisement is played is longer than the first preset time, and the current playing advertisement is an advertisement corresponding to users of the last part of target floors of any part of target floors;
and determining advertisements of users corresponding to each part of target floors in the part of target floors according to the part of target floors to obtain an advertisement list to be played so as to play the advertisements according to the advertisement list to be played in the process that the elevator runs from the current floor to the first target floor, wherein the playing time of the advertisements of the users corresponding to each part of target floors is less than or equal to the preset time.
By the above design, the present invention determines the first destination floor to be reached by each of at least one user accessing the elevator at the current floor, and when each floor in the first target floor is a continuous floor, screening out a part of target floors from the first target floor, the running time between any part of the target floors and the current floor is longer than or equal to a first preset time, or any part of the destination floors is an elevator traveling from the current floor to any part of the destination floors, and determining the advertisements of the users corresponding to each part of target floors in the part of target floors according to the part of target floors to obtain an advertisement list to be played so as to play the advertisements according to the advertisement list to be played in the process that the elevator runs from the current floor to the first target floor. Therefore, the user can watch the advertisements corresponding to the advertisements as much as possible and completely, and a better advertisement putting effect is achieved.
In one possible design, if the target floors are consecutive, screening a part of the target floors from the first target floors includes:
determining whether there is a floor adjacent to the current floor in the first target floor;
if so, deleting the floor adjacent to the current floor from the first target floor to obtain a second target floor;
the portion of the target floors are screened from the second target floors.
Based on the above disclosure, some target floors are screened out after the floors adjacent to the current floor are deleted from the first target floors. Therefore, when the advertisement list to be played is determined, the influence of the users incapable of watching the complete advertisement is eliminated, so that the time for the elevator to reach the screened partial target floors from the current floor can meet the shortest advertisement playing time, other users except the users incapable of watching the complete advertisement can watch the corresponding advertisement as many as possible and completely, and the advertisement putting effect is guaranteed.
In one possible design, screening the portion of the target floors from the second target floors includes:
and screening the part of target floors from the second target floors according to the running time of the elevator from the current floor to each target floor in the second target floors and the shortest advertisement playing time, wherein the first preset time is the shortest advertisement playing time.
Based on the disclosure, partial target floors are screened out according to the running time and the shortest advertisement playing time of the elevator from the current floor to each target floor in the second target floors, so that the time for the elevator to reach the screened partial target floors from the current floor can meet the shortest advertisement playing time, and the corresponding users on each partial target floor can watch and watch corresponding advertisements as much as possible and completely during the elevator taking process.
In one possible design, the screening the part of the target floors from the second target floors according to the running time of the elevator from the current floor to each target floor in the second target floors and the shortest advertisement playing time comprises:
determining the stay time of the elevator at the current floor;
and if the stay time is longer than a second preset time, screening the part of target floors from the second target floors according to the stay time, the running time of the elevator from the current floor to each target floor in the second target floors and the shortest advertisement playing time.
Based on the above disclosure, if the elevator stays too long on the current floor, the stay time of the elevator on the current floor is considered when screening part of the target floors, so as to ensure that the time for the elevator to reach the screened part of the target floors from the current floor can meet the shortest advertisement playing time, thereby ensuring that users corresponding to each part of the target floors can watch and watch corresponding advertisements as many as possible and completely, and ensuring the advertisement putting effect.
In one possible design, determining, according to the partial target floors, an advertisement of a user corresponding to each of the partial target floors to obtain an advertisement list to be played includes:
determining at least one advertisement corresponding to the user on each partial target floor;
and determining the advertisement with the advertisement playing time length less than the first preset time length from at least one advertisement of the user corresponding to each part of target floors to obtain the advertisement list to be played.
In one possible design, the at least one advertisement is different advertisement versions for the same product, and each advertisement version in the different advertisement versions corresponds to different playing time lengths; or
The at least one advertisement is a different advertisement.
In a second aspect, the present invention provides an advertisement ranking device, including:
a first determination unit for determining a first destination floor to be reached by each of at least one user entering the elevator at a current floor;
a second determination unit configured to determine whether each of the target floors of the first target floors is a continuous target floor;
a screening unit, configured to screen a part of target floors from the first target floors if each target floor of the first target floors is a continuous target floor, where an operation duration between any part of the target floors of the part of target floors and the current floor is greater than or equal to a first preset duration, or when any part of the target floors is the elevator runs from the current floor to any part of the target floors, a remaining playing duration after a currently played advertisement is played is greater than the first preset duration, and the currently played advertisement is an advertisement corresponding to a user on a part of target floors above the any part of the target floors;
and the third determining unit is used for determining advertisements of users corresponding to each part of target floors in the part of target floors according to the part of target floors to obtain an advertisement list to be played so as to play the advertisements according to the advertisement list to be played in the process that the elevator runs from the current floor to the first target floor, wherein the playing time length of the advertisements of the users corresponding to each part of target floors is less than or equal to the preset time length.
In one possible design, the screening unit is configured to, if each of the first target floors is a consecutive target floor, specifically:
determining whether there is a floor adjacent to the current floor in the first target floor;
if so, deleting the floor adjacent to the current floor from the first target floor to obtain a second target floor;
the portion of the target floors are screened from the second target floors.
In a possible design, the screening unit, when being configured to screen the part of the target floors from the second target floors, is specifically configured to:
and screening the part of target floors from the second target floors according to the running time of the elevator from the current floor to each target floor in the second target floors and the shortest advertisement playing time, wherein the first preset time is the shortest advertisement playing time.
In a possible design, the screening unit is specifically configured to, when the screening unit is configured to screen the part of the target floors from the second target floors according to the running time length of the elevator from the current floor to each of the second target floors and the shortest advertisement playing time length,:
determining the stay time of the elevator at the current floor;
and if the stay time is longer than a second preset time, screening the part of target floors from the second target floors according to the stay time, the running time of the elevator from the current floor to each target floor in the second target floors and the shortest advertisement playing time.
In one possible design, when the third determining unit is configured to determine, according to the partial target floors, the advertisement of the user corresponding to each partial target floor in the partial target floors, and obtain the advertisement list to be played, the third determining unit is specifically configured to:
determining at least one advertisement corresponding to the user on each partial target floor;
and determining the advertisement with the advertisement playing time length less than the first preset time length from at least one advertisement of the user corresponding to each part of target floors to obtain the advertisement list to be played.
In one possible design, the at least one advertisement is different advertisement versions for the same product, and each advertisement version in the different advertisement versions corresponds to different playing time lengths; or
The at least one advertisement is a different advertisement.
In a third aspect, the present invention provides an advertisement ranking device, which includes a memory, a processor and a transceiver, which are sequentially connected in communication, wherein the memory is used for storing a computer program, the transceiver is used for sending and receiving messages, and the processor is used for reading the computer program and executing the advertisement ranking method according to the first aspect.
In a fourth aspect, the present invention provides a computer-readable storage medium having stored thereon instructions which, when run on a computer, perform the method of ordering advertisements of the first aspect.
In a fifth aspect, the present invention provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method of ordering advertisements as described in the first aspect.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a schematic diagram of an application environment of the advertisement ranking method, apparatus and storage medium provided by the present invention.
FIG. 2 is a flow chart of a method of ordering advertisements provided by the present invention.
Fig. 3 is a schematic structural diagram of an advertisement sorting device provided by the present invention.
Fig. 4 is a schematic structural diagram of another advertisement sorting device provided by the present invention.
Detailed Description
The invention is further described with reference to the following figures and specific embodiments. It should be noted that the description of the embodiments is provided to help understanding of the present invention, but the present invention is not limited thereto. Specific structural and functional details disclosed herein are merely illustrative of example embodiments of the invention. This invention may, however, be embodied in many alternate forms and should not be construed as limited to the embodiments set forth herein.
It will be understood that, although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, a first element could be termed a second element, and, similarly, a second element could be termed a first element, without departing from the scope of example embodiments of the present invention.
It should be understood that, for the term "and/or" as may appear herein, it is merely an associative relationship that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, B exists alone, and A and B exist at the same time; for the term "/and" as may appear herein, which describes another associative object relationship, it means that two relationships may exist, e.g., a/and B, may mean: a exists independently, and A and B exist independently; in addition, for the character "/" that may appear herein, it generally means that the former and latter associated objects are in an "or" relationship.
It will be understood that when an element is referred to herein as being "connected," "connected," or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may be present. Conversely, if a unit is referred to herein as being "directly connected" or "directly coupled" to another unit, it is intended that no intervening units are present. In addition, other words used to describe the relationship between elements should be interpreted in a similar manner (e.g., "between … …" versus "directly between … …", "adjacent" versus "directly adjacent", etc.).
It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of example embodiments of the invention. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises," "comprising," "includes" and/or "including," when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, numbers, steps, operations, elements, components, and/or groups thereof.
It should also be noted that, in some alternative implementations, the functions/acts noted may occur out of the order noted in the figures. For example, two figures shown in succession may, in fact, be executed substantially concurrently, or the figures may sometimes be executed in the reverse order, depending upon the functionality/acts involved.
It should be understood that specific details are provided in the following description to facilitate a thorough understanding of example embodiments. However, it will be understood by those of ordinary skill in the art that the example embodiments may be practiced without these specific details. For example, systems may be shown in block diagrams in order not to obscure the examples in unnecessary detail. In other instances, well-known processes, structures and techniques may be shown without unnecessary detail in order to avoid obscuring example embodiments.
Examples
In order to achieve a better advertisement putting effect, the embodiment of the application provides an advertisement sorting method, an advertisement sorting device and a storage medium, and the advertisement sorting method, the advertisement sorting device and the storage medium can enable a user taking an elevator to watch corresponding advertisements as much as possible and completely, so that the better advertisement putting effect is achieved.
First, in order to more intuitively understand the scheme provided by the embodiment of the present application, a system architecture of the advertisement ranking scheme provided by the embodiment of the present application is described below with reference to fig. 1.
Fig. 1 is a schematic application environment diagram of an advertisement ranking method, an advertisement ranking device, and a storage medium according to one or more embodiments of the present application. As shown in fig. 1, the elevator advertising terminal is in communication connection with the background data platform and the elevator control system respectively for data communication or interaction. The background data platform records living information of different users, such as living floors. The elevator control system records the current state of the elevator, such as the current floor, the uplink and downlink states and the like of the elevator. The elevator advertising terminal is provided with an image acquisition device for acquiring a face image of a user entering the elevator, the image acquisition device can be, but is not limited to, a web camera, a micro camera, an Artificial Intelligence (AI) camera and the like, and the image acquisition device can be integrated on the elevator advertising terminal and can also be independent of the elevator advertising terminal.
The advertisement ranking method provided by the embodiment of the present application will be described in detail below.
The advertisement sorting method provided by the embodiment of the application can be applied to an elevator advertisement terminal. For convenience of description, except for special description, the embodiments of the present application are described with an elevator advertising terminal as an implementation subject.
It is to be understood that the described execution body does not constitute a limitation of the embodiments of the present application.
As shown in fig. 2, which is a flowchart of an advertisement ranking method provided in an embodiment of the present application, the advertisement ranking method may include the following steps:
step s201. a first destination floor to be reached by each user of at least one user entering the elevator at the current floor is determined.
In this application implementation, elevator control system has the current state of elevator and feeds back to elevator advertisement terminal, and the current state of elevator is including the current floor of elevator, therefore elevator advertisement terminal can learn the current floor of elevator in real time. The current floor here may be a floor of the building where the elevator is located, but may of course be any floor of the building.
The elevator advertising terminal can identify each user of at least one user entering the elevator in a face identification mode, and determines a first target floor to which each user of at least one user entering the elevator at the current floor arrives according to an identification result.
Specifically, the elevator advertising terminal may record in advance a living information list of the user, in which a plurality of user information and floor information corresponding to the plurality of user information one to one are recorded.
The user information can be face characteristics of users, when at least one user enters the elevator, the elevator advertising terminal can obtain a face image of the at least one user entering the elevator through the image acquisition device of the elevator advertising terminal, then recognize the face characteristics of each user in the at least one user through face recognition, and determine the living floor corresponding to each user in the at least one user according to the corresponding relation between the face characteristics recorded in the living information list and the floor information, namely determine a first target floor to which each user in the at least one user entering the elevator at the current floor is to arrive.
In the embodiment of the application, the user information is the face characteristics. It will be appreciated that in other embodiments, the user information may be a face image or a body shape feature, etc.
In the embodiment of the application, the pre-recorded residence information list of the elevator advertising terminal can be generated according to the residence information of different users sent by the background data platform. Specifically, a user can send a face photo and living information (such as building numbers, unit numbers, floors and the like) of the user to the background data platform through a mobile terminal such as a mobile phone and a tablet, the background data platform can perform feature extraction on the face image to obtain face features, and the face features are associated with the living information to generate a living information list containing the face features and the living information corresponding to the face features.
It can be understood that the determination of the first target floor to be reached by the user through the face recognition is mainly directed to a situation that the user takes an elevator from another floor to a corresponding floor and can acquire a face image of the user. If the user needs to go from the corresponding floor to other floors or cannot acquire the face image of the user due to shielding, the first target floor to which each user in at least one user arrives can be determined according to the stop floors fed back by the elevator control system before and after the user enters the elevator.
Specifically, when a user entering the elevator needs to take the elevator to reach a designated floor, a button of a stop floor is selected on a key board in the elevator, at the moment, the elevator control system can record the floor selected by the user to stop and feed back the floor to the elevator advertising terminal, and the elevator advertising terminal can determine a first target floor to be reached by each user in the at least one user according to the stop floor fed back by the elevator control system before the user enters the elevator and the stop floor fed back by the elevator control system after the user enters the elevator.
For example, when a user a (can obtain a face image through an elevator advertising terminal and recognize) enters an elevator at a current floor, a stopping floor fed back by an elevator control system after the elevator is 10 floors, and after the user a enters the elevator at the current floor, the stopping floors fed back by the elevator control system after the elevator are 10 floors and 12 floors, it can be determined that a first target floor to which the user a needs to arrive is 12 floors.
Step S202, whether each target floor in the first target floor is a continuous target floor is determined.
And S203, if the floors are continuous target floors, screening partial target floors from the first target floors.
When the running time between any part of target floors of the part of target floors and the current floor is longer than or equal to a first preset time, or when any part of target floors is the elevator runs from the current floor to any part of target floors, the remaining playing time after the current playing of the advertisement is played is longer than the first preset time, and the current playing of the advertisement is the advertisement corresponding to the user of the last part of target floors of any part of target floors.
The time for playing a complete advertisement is required, and the time for the elevator to reach each target floor in the first target floor from the current floor is possibly shorter than the time for playing the complete advertisement, so that the elevator cannot play the advertisement completely when reaching one or more floors in the first target floor from the current floor, and users on the one or more floors cannot achieve a good advertisement putting effect because the users cannot watch the advertisement completely.
Therefore, a first preset time period can be predefined, and a part of the target floors can be screened out from the first target floors based on the first preset time period. The first preset time may be the shortest advertisement playing time.
Specifically, if the advertisement is not played currently or an advertisement is just played currently, part of target floors can be screened from the first target floors according to the operation duration of the elevator reaching each target floor in the first target floors from the current floor and the first preset duration, wherein the operation duration between any part of target floors in the part of target floors and the current floor is greater than or equal to the first preset duration. Or screening out the target floor with the corresponding residual playing time length larger than the first preset time length from the first target floor as the part of the target floor according to the residual playing time length after the current playing advertisement is played and the first preset time length in the process that the elevator runs to any part of the target floor from the current floor. The former is to the screening of the first target floor nearest to the current floor, and the latter is to the screening of some target floors from other first target floors after the first target floor.
For example, the current floor is 1 floor, the first target floor includes 2 floors, 3 floors, 4 floors, 5 floors, and 6 floors, where the time for the elevator to reach 2 floors from the current floor is 2 seconds, the time to reach 3 floors from the current floor is 4 seconds, the time to reach 4 floors from the current floor is 6 seconds, the time to reach 5 floors from the current floor is 8 seconds, and the time to reach 6 floors from the current floor is 10 seconds. Assuming that the first preset time (equal to the shortest advertisement playing time) is 3 seconds, because the time for the elevator to reach 2 floors from the current floor is less than the first preset time, one advertisement cannot be completely played, and thus 2 floors cannot be used as partial target floors, and the advertisements corresponding to the users on 2 floors cannot be played. For the 3-floor, since the advertisement corresponding to the user of the 2-floor is not played, the playing time of the remaining advertisement for the 3-floor is 4 seconds, and the advertisement can be used as a part of the target floor. Assuming that the advertisement corresponding to the user on the 3 th floor is 3 seconds, for the 4 th floor, the remaining playing time after the advertisement on the 3 rd floor is played is 3 seconds, the advertisement corresponding to the user on the 4 th floor can be played, the 4 th floor can be used as a partial target floor, and after the advertisement corresponding to the user on the 4 th floor is played, the running time from the 4 th floor to the 5 th floor is 2 seconds, which is less than a first preset time, so the 5 th floor is not used as a partial target floor. And the running time is 4 seconds which is longer than the first preset time from 4 floors to 6 floors, so that 6 floors can be used as part of the target floors, and thus, the finally screened part of the target floors comprise 3 floors, 4 floors and 6 floors.
In the embodiment of the application, the elevator advertising terminal can continuously learn according to the historical operation data of the elevator to obtain the average operation time of the elevator among all floors, so that the time of the elevator reaching all target floors from the current floor can be estimated.
And S204, determining advertisements of users corresponding to each part of target floors in the part of target floors according to the part of target floors to obtain an advertisement list to be played.
The preferences of different user groups for different types of advertisements are different, so that the elevator advertisement terminal can mark the same group of users with the same characteristics with the same user attribute label in advance, and associate one or more advertisements commonly preferred by the group of users with the user attribute label, thereby obtaining one or more advertisement advertisements matched with different user attribute labels.
The elevator advertising terminal can identify the face characteristics of each user in at least one user entering the elevator through a face identification algorithm after identifying the face characteristics of each user in the at least one user, and a user attribute label corresponding to each user in the at least one user is obtained.
In an embodiment of the present application, the user attribute tag includes at least one of a gender and an age, and the age may refer to an age group.
The elevator advertisement terminal can determine at least one advertisement of a user corresponding to each part of the target floors according to the advertisements matched with the different user attribute labels.
For example, the user attribute tags include ages and are classified into a user attribute tag 1, a user attribute tag 2, and a user attribute tag 3 according to the ages. Assume that the advertisements matching user attribute tag 1 are advertisements A1, A2, A3, and A4, the advertisements matching user attribute tag 2 are advertisements B1, B2, and B3, and the advertisements matching user attribute tag 3 are advertisements C1, C2, C3, C4, and C5. And identifying the face characteristics of the user a to obtain a user attribute label of the user a as a user attribute label 2, identifying the face characteristics of the user B to obtain a user attribute label of the user B as a user attribute label 3, and determining that the advertisements matched with the user a are advertisements B1, B2 and B3 and the advertisements matched with the user B are advertisements C1, C2, C3, C4 and C5. That is, at least one advertisement for user a for a portion of the target floors is advertisements B1, B2, and B3, and at least one advertisement for user B for a portion of the target floors is advertisements C1, C2, C3, C4, and C5.
In the embodiment of the present application, the at least one advertisement may be a different advertisement version for the same product, or may be a different advertisement. If the at least one advertisement can be for different advertisement versions of the same product, each advertisement version in the different advertisement versions corresponds to different playing time lengths.
After determining at least one advertisement of the user corresponding to each part of target floors, the elevator advertisement terminal can determine the advertisement with the advertisement playing time length less than the first preset time length from the at least one advertisement of the user corresponding to each part of target floors, so as to obtain the advertisement list to be played. Because the playing time of the advertisement of the user corresponding to each part of the target floors is less than or equal to the preset time, the user corresponding to each part of the target floors in the part of the target floors can completely watch the corresponding advertisement during the elevator taking process, so that a better advertisement putting effect is achieved, the advertisement conversion rate is improved, and the advertisement experience of the user taking the elevator is improved.
Thus, by the advertisement ranking method described in the aforementioned steps S201-S204, by determining the first target floor to be reached by each of the at least one user entering the elevator at the current floor, and when each floor in the first target floor is a continuous floor, screening out a part of target floors from the first target floor, wherein the running time between any one part of the target floors and the current floor is longer than a first preset time, or any part of the destination floors is an elevator traveling from the current floor to any part of the destination floors, and determining the advertisements of the users corresponding to each part of target floors in the part of target floors according to the part of target floors to obtain an advertisement list to be played so as to play the advertisements according to the advertisement list to be played in the process that the elevator runs from the current floor to the first target floor. Therefore, the user can watch the advertisements corresponding to the advertisements as much as possible and completely, a better advertisement putting effect is achieved, the advertisement conversion rate is improved, and the advertisement experience of the user taking the elevator is improved.
The present embodiment further specifically proposes a first possible design for screening a part of target floors from first target floors on the basis of the technical solution of the first aspect, which includes, but is not limited to, the following steps S301 to S303.
Step S301, whether a floor adjacent to the current floor exists in the first target floor is determined.
Step S302, if the first target floor has a floor adjacent to the current floor, deleting the floor adjacent to the current floor from the first target floor to obtain a second target floor.
Because the time that the elevator reaches the adjacent floor from the current floor is short, basically, a complete advertisement is difficult to play in the time period, so that a user who will reach the adjacent floor cannot watch the complete advertisement, and the user who reaches the adjacent floor of the current floor can be directly not considered in the advertisement sequencing, namely, when screening part of target floors, the adjacent floor of the current floor can be directly deleted from the first target floor to obtain a second target floor.
And S303, screening partial target floors from the second target floors.
Specifically, part of the target floors are screened from the second target floors, and part of the target floors can be screened from the second target floors according to the running time of the elevator from the current floor to each target floor in the second target floors and the shortest advertisement playing time.
The playing time of the advertisement of the user corresponding to each part of the screened target floors is less than or equal to a first preset time.
According to the first possible design, the floor adjacent to the current floor is deleted from the first target floor to obtain the second target floor, and partial target floors are screened out according to the running time of the elevator from the current floor to each target floor in the second target floor and the shortest advertisement playing time, so that the time of the elevator from the current floor to the screened partial target floors can meet the shortest advertisement playing time, other users except the user incapable of watching complete advertisements can watch corresponding advertisements as many as possible and completely, and the advertisement putting effect is guaranteed.
The present embodiment further specifically proposes a second possible design for screening a part of target floors from second target floors on the basis of the first possible design technical solution, which includes, but is not limited to, the following steps S401 to S402.
Step S401, determining the stay time of the elevator on the current floor.
And S402, if the stay time is longer than a second preset time, screening part of target floors from the second target floors according to the stay time, the running time of the elevator running from the current floor to each target floor in the second target floors and the shortest advertisement playing time.
In the embodiment of the application, the current state of the elevator fed back by the elevator control system further comprises the running state of the elevator, the elevator advertising terminal can determine the stay time of the elevator on the current floor according to the running state of the elevator fed back by the elevator control system, and if a user in the elevator presses the door opening key of the elevator all the time or blocks the elevator door by an object, the elevator door can be always in an open state, so that the elevator stays on the current floor all the time.
When the stay time of the elevator on the current floor exceeds a preset second preset time, part of the advertisements played on the current floor are played, and at the moment, when part of target floors are screened out from the second target floors, part of the target floors can be screened out from the second target floors according to the stay time, the running time of the elevator from the current floor to each target floor in the second target floors and the shortest advertisement playing time.
Specifically, part of the target floors can be screened from the second target floors according to the running time length of the elevator reaching each target floor in the second target floors from the current floor plus the redundant stay time length (the stay time length minus the second preset time length) or the stay time length.
In the following, an example is given in which some target floors are selected from the second target floors according to the running time and the stay time of the elevator from the current floor to each of the second target floors.
Still based on the example in step S203, since floor 2 is adjacent to floor 1, floor 2 is deleted from the first target floor, and the resulting second target floors include floors 3, 4, 5, and 6. Assuming that the second preset time period is 1 second, the elevator stays at the current floor for 3 seconds, so that the running time period of the elevator reaching the 3 th floor from the current floor plus the stay time period is 7 seconds, the running time period of the elevator reaching the 4 th floor from the current floor plus the stay time period is 9 seconds, the running time period of the elevator reaching the 5 th floor from the current floor plus the stay time period is 11 seconds, and the running time period of the elevator reaching the 6 th floor from the current floor plus the stay time period is 13 seconds. The running time of the elevator reaching 3 floors from the current floor plus the stay time is 7 seconds which is longer than the first preset time, so that the elevator can be used as part of the target floor. If the advertisement corresponding to the user on the 3 th floor is 3 seconds, the remaining playing time after the advertisement on the 3 rd floor is played for the 4 th floor is 6 seconds, and the advertisement can be used as a part of target floors. The advertisement corresponding to the user on the 4 floors is 4 seconds, and for the 5 floors, the remaining playing time after the advertisement corresponding to the 4 floors is played is 4 seconds, and the advertisement can be used as part of the target floors. For 6 floors, the remaining playing time after the 5-floor advertisement is played is 3 seconds, so that the floor can be used as a part of target floors. Therefore, the final screened partial target floors include floors 3, 4, 5, and 6.
In the following, an example is given in which some target floors are selected from the second target floors according to the running time of the elevator from the current floor to each of the second target floors plus the redundant stay time.
Still based on the example in step S203, since floor 2 is adjacent to floor 1, floor 2 is deleted from the first target floor, and the resulting second target floors include floors 3, 4, 5, and 6. Assuming that the second preset time period is 1 second, the elevator stays at the current floor for 3 seconds, and the redundant stay time period is 2 seconds, so that the running time period when the elevator reaches 3 floors from the current floor plus the redundant stay time period is 6 seconds, the running time period when the elevator reaches 4 floors from the current floor plus the redundant stay time period is 8 seconds, the running time period when the elevator reaches 5 floors from the current floor plus the redundant stay time period is 10 seconds, and the running time period when the elevator reaches 6 floors from the current floor plus the redundant stay time period is 12 seconds. The running time of the elevator reaching 3 floors from the current floor plus the redundant stay time is 6 seconds which is longer than the first preset time, so that the elevator can be used as part of target floors. If the advertisement corresponding to the user on the 3 th floor is 3 seconds, the remaining playing time after the advertisement on the 3 rd floor is played for the 4 th floor is 5 seconds, and the advertisement can be used as a part of target floors. If the advertisement corresponding to the user on the 4 floors is 4 seconds, the remaining playing time after the advertisement corresponding to the 4 floors is played on the 5 floors is 3 seconds, and the advertisement cannot be used as part of the target floors. For 6 floors, the remaining playing time after the advertisement is 5 seconds, so that the playing time can be used as part of the target floors. Therefore, the final screened partial target floors include floors 3, 4, and 6.
Through the second possible design, if the elevator stays too long on the current floor, the stay time of the elevator on the current floor or the remaining time for playing the advertisement on the current floor can be considered when screening part of the target floors, so that the running time between each target floor and the current floor in the screened second target floor is longer than the first preset time, users corresponding to each part of the target floors can be ensured to watch and watch the corresponding advertisement as many as possible and completely, and the advertisement putting effect is ensured.
In a second aspect, an embodiment of the present application provides an advertisement sorting apparatus, where the advertisement sorting apparatus is applicable to an elevator advertisement terminal, please refer to fig. 3, and the advertisement sorting apparatus includes:
a first determination unit for determining a first destination floor to be reached by each of at least one user entering the elevator at a current floor;
a second determination unit configured to determine whether each of the target floors of the first target floors is a continuous target floor;
a screening unit, configured to screen a part of target floors from the first target floors if each target floor of the first target floors is a continuous target floor, where an operation duration between any part of the target floors of the part of target floors and the current floor is greater than or equal to a first preset duration, or when any part of the target floors is the elevator runs from the current floor to any part of the target floors, a remaining playing duration after a currently played advertisement is played is greater than the first preset duration, and the currently played advertisement is an advertisement corresponding to a user on a part of target floors above the any part of the target floors;
and the third determining unit is used for determining advertisements of users corresponding to each part of target floors in the part of target floors according to the part of target floors to obtain an advertisement list to be played so as to play the advertisements according to the advertisement list to be played in the process that the elevator runs from the current floor to the first target floor, wherein the playing time length of the advertisements of the users corresponding to each part of target floors is less than or equal to the preset time length.
In one possible design, the screening unit is configured to, if each of the first target floors is a consecutive target floor, specifically:
determining whether there is a floor adjacent to the current floor in the first target floor;
if so, deleting the floor adjacent to the current floor from the first target floor to obtain a second target floor;
the portion of the target floors are screened from the second target floors.
In a possible design, the screening unit, when being configured to screen the part of the target floors from the second target floors, is specifically configured to:
and screening the part of target floors from the second target floors according to the running time of the elevator from the current floor to each target floor in the second target floors and the shortest advertisement playing time, wherein the first preset time is the shortest advertisement playing time.
In a possible design, the screening unit is specifically configured to, when the screening unit is configured to screen the part of the target floors from the second target floors according to the running time length of the elevator from the current floor to each of the second target floors and the shortest advertisement playing time length,:
determining the stay time of the elevator at the current floor;
and if the stay time is longer than a second preset time, screening the part of target floors from the second target floors according to the stay time, the running time of the elevator from the current floor to each target floor in the second target floors and the shortest advertisement playing time.
In one possible design, when the third determining unit is configured to determine, according to the partial target floors, the advertisement of the user corresponding to each partial target floor in the partial target floors, and obtain the advertisement list to be played, the third determining unit is specifically configured to:
determining at least one advertisement corresponding to the user on each partial target floor;
and determining the advertisement with the advertisement playing time length less than the first preset time length from at least one advertisement of the user corresponding to each part of target floors to obtain the advertisement list to be played.
In one possible design, the at least one advertisement is different advertisement versions for the same product, and each advertisement version in the different advertisement versions corresponds to different playing time lengths; or
The at least one advertisement is a different advertisement.
For the working process, the working details, and the technical effects of the apparatus provided in the second aspect of this embodiment, reference may be made to the first aspect of this embodiment, which is not described herein again.
As shown in fig. 4, a third aspect of the present embodiment provides an advertisement ranking apparatus, including a memory, a processor, and a transceiver, which are sequentially connected in communication, where the memory is used to store a computer program, the transceiver is used to transmit and receive a message, and the processor is used to read the computer program and execute the advertisement ranking method according to the first aspect of the embodiment.
By way of specific example, the Memory may include, but is not limited to, a Random Access Memory (RAM), a Read Only Memory (ROM), a Flash Memory (Flash Memory), a first-in-first-out Memory (FIFO), a first-in-last-out Memory (FILO), and/or the like; the processor may not be limited to a processor adopting an architecture processor such as a model STM32F105 series microprocessor, an arm (advanced RISC machines), an X86, or a processor of an integrated NPU (neutral-network processing unit); the transceiver may be, but is not limited to, a WiFi (wireless fidelity) wireless transceiver, a bluetooth wireless transceiver, a General Packet Radio Service (GPRS) wireless transceiver, a ZigBee protocol (ieee 802.15.4 standard-based low power local area network protocol), a 3G transceiver, a 4G transceiver, and/or a 5G transceiver, etc.
For the working process, the working details, and the technical effects of the apparatus provided in the third aspect of this embodiment, reference may be made to the first aspect of the embodiment, which is not described herein again.
A fourth aspect of the present embodiment provides a computer-readable storage medium storing instructions including the advertisement ranking method according to the first aspect of the present embodiment, that is, the computer-readable storage medium has instructions stored thereon, and when the instructions are executed on a computer, the advertisement ranking method according to the first aspect of the present invention is executed. The computer-readable storage medium refers to a carrier for storing data, and may include, but is not limited to, floppy disks, optical disks, hard disks, flash memories, flash disks and/or Memory sticks (Memory sticks), etc., and the computer may be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices.
For a working process, working details, and technical effects of the computer-readable storage medium provided in the fourth aspect of this embodiment, reference may be made to the first aspect of the embodiment, which is not described herein again.
A fifth aspect of the present embodiments provides a computer program product comprising instructions which, when run on a computer, wherein the computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus, cause the computer to perform the method of advertisement ranking according to the first aspect of the embodiments.
The embodiments described above are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a repository code combining means to execute the methods according to the embodiments or parts of the embodiments.
The invention is not limited to the above alternative embodiments, and any other various forms of products can be obtained by anyone in the light of the present invention, but any changes in shape or structure thereof, which fall within the scope of the present invention as defined in the claims, fall within the scope of the present invention.
Claims (10)
1. A method of ordering advertisements, comprising:
determining a first target floor to be reached by each of at least one user entering the elevator at a current floor;
determining whether each target floor in the first target floors is a continuous target floor;
if the target floors are continuous target floors, screening partial target floors from the first target floors, wherein the running time between any part of target floors and the current floor is longer than or equal to a first preset time, or when any part of target floors are the elevator runs from the current floor to any part of target floors, the residual playing time after the current playing of the advertisement is played is longer than the first preset time, and the current playing advertisement is an advertisement corresponding to users of the last part of target floors of any part of target floors;
and determining advertisements of users corresponding to each part of target floors in the part of target floors according to the part of target floors to obtain an advertisement list to be played so as to play the advertisements according to the advertisement list to be played in the process that the elevator runs from the current floor to the first target floor, wherein the playing time of the advertisements of the users corresponding to each part of target floors is less than or equal to the preset time.
2. The method of claim 1, wherein screening a portion of the target floors from the first target floor if consecutive target floors, comprises:
determining whether there is a floor adjacent to the current floor in the first target floor;
if so, deleting the floor adjacent to the current floor from the first target floor to obtain a second target floor;
the portion of the target floors are screened from the second target floors.
3. The method of claim 2, wherein screening the portion of the target floors from the second target floors comprises:
and screening the part of target floors from the second target floors according to the running time of the elevator from the current floor to each target floor in the second target floors and the shortest advertisement playing time, wherein the first preset time is the shortest advertisement playing time.
4. The method of claim 3, wherein screening the portion of the target floors from the second target floors based on a duration of travel of the elevator from the current floor to each of the second target floors and a duration of shortest advertisement play-out comprises:
determining the stay time of the elevator at the current floor;
and if the stay time is longer than a second preset time, screening the part of target floors from the second target floors according to the stay time, the running time of the elevator from the current floor to each target floor in the second target floors and the shortest advertisement playing time.
5. The method of any one of claims 1-4, wherein determining, according to the partial target floors, advertisements of users corresponding to each of the partial target floors to obtain a to-be-played advertisement list comprises:
determining at least one advertisement corresponding to the user on each partial target floor;
and determining the advertisement with the advertisement playing time length less than the first preset time length from at least one advertisement of the user corresponding to each part of target floors to obtain the advertisement list to be played.
6. The method of claim 5, wherein the at least one advertisement is different advertisement versions for a same product, each of the different advertisement versions corresponding to a different playing time duration; or
The at least one advertisement is a different advertisement.
7. An advertisement ranking apparatus, comprising:
a first determination unit for determining a first destination floor to be reached by each of at least one user entering the elevator at a current floor;
a second determination unit configured to determine whether each of the target floors of the first target floors is a continuous target floor;
a screening unit, configured to screen a part of target floors from the first target floors if each target floor of the first target floors is a continuous target floor, where an operation duration between any part of the target floors of the part of target floors and the current floor is greater than or equal to a first preset duration, or when any part of the target floors is the elevator runs from the current floor to any part of the target floors, a remaining playing duration after a currently played advertisement is played is greater than the first preset duration, and the currently played advertisement is an advertisement corresponding to a user on a part of target floors above the any part of the target floors;
and the third determining unit is used for determining advertisements of users corresponding to each part of target floors in the part of target floors according to the part of target floors to obtain an advertisement list to be played so as to play the advertisements according to the advertisement list to be played in the process that the elevator runs from the current floor to the first target floor, wherein the playing time length of the advertisements of the users corresponding to each part of target floors is less than or equal to the preset time length.
8. The advertisement ranking device of claim 7, wherein the screening unit, when being configured to, if each of the first target floors is a consecutive target floor, is specifically configured to:
determining whether there is a floor adjacent to the current floor in the first target floor;
if so, deleting the floor adjacent to the current floor from the first target floor to obtain a second target floor;
the portion of the target floors are screened from the second target floors.
9. An advertisement sequencing device, comprising a memory, a processor and a transceiver which are sequentially connected in communication, wherein the memory is used for storing a computer program, the transceiver is used for sending and receiving messages, and the processor is used for reading the computer program and executing the advertisement sequencing method according to any one of claims 1 to 6.
10. A computer-readable storage medium having stored thereon instructions for performing, when executed on a computer, the method of ranking advertisements according to any one of claims 1 to 6.
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| CN202011198628.9A CN112291595A (en) | 2020-10-31 | 2020-10-31 | Advertisement sorting method and device and storage medium |
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