CN112288476A - System for dynamically delivering advertisements - Google Patents
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- CN112288476A CN112288476A CN202011170330.7A CN202011170330A CN112288476A CN 112288476 A CN112288476 A CN 112288476A CN 202011170330 A CN202011170330 A CN 202011170330A CN 112288476 A CN112288476 A CN 112288476A
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- 238000004458 analytical method Methods 0.000 claims abstract description 38
- 238000007726 management method Methods 0.000 claims abstract description 14
- 238000005516 engineering process Methods 0.000 abstract description 3
- 230000009286 beneficial effect Effects 0.000 description 1
- 239000003153 chemical reaction reagent Substances 0.000 description 1
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/029—Location-based management or tracking services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/06—Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W76/00—Connection management
- H04W76/10—Connection setup
- H04W76/14—Direct-mode setup
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Abstract
The invention relates to an advertisement promotion technology, in particular to a system for dynamically delivering advertisements.A server comprises a main control module, an electronic display screen, a first advertisement analysis module, a second advertisement analysis module, a first communication module, an equipment management module, a first advertisement delivery module and a second advertisement delivery module; the first terminal comprises a first display screen, a first sound module, a second communication module, a first positioning module and a first broadcasting module: the second terminal comprises a second display screen, a second sound module, a third communication module, a second positioning module and a second broadcasting module, and the invention can analyze data according to the data recorded by the first and second terminals and return the advertisement found after analysis to the first and second terminals for playing, thereby realizing dynamic advertisement putting; the problem that the advertisement data cannot be transmitted when the server side is not connected with the second terminal is solved through the connection of the first terminal and the second terminal.
Description
Technical Field
The invention relates to an advertisement promotion technology, in particular to a system for dynamically delivering advertisements.
Background
In some areas where people gather, such as buses and buses, the attention of people to advertisements can be reduced by playing the same advertisement all the time, so that the advertisements are not attractive any more, and the advertisements played by the buses and the buses are prestored advertisements and do not completely meet the requirements of people.
Therefore, there is a need for a system for dynamically delivering advertisements that meets the needs of people and attracts people's attention.
Disclosure of Invention
The purpose of the invention is realized by the following technical scheme:
the invention provides a system for dynamically delivering advertisements, which comprises a server, a first terminal and a second terminal;
the server comprises a main control module, an electronic display screen, a first advertisement analysis module, a second advertisement analysis module, a first communication module, an equipment management module, a first advertisement putting module and a second advertisement putting module:
the main control module is in star connection with the electronic display screen, the first advertisement analysis module, the second advertisement analysis module, the first communication module, the equipment management module, the first advertisement putting module and the second advertisement putting module;
the first advertisement analysis module is used for analyzing data fed back by the first terminal;
the second advertisement analysis module is used for analyzing data fed back by the second terminal;
the first communication module is used for being in communication connection with a first terminal and a second terminal;
the device management module is used for displaying the positions of the first terminal and the second terminal on a map;
the first advertisement delivery module is used for sending advertisement data to the first terminal through the first communication module;
the second advertisement delivery module is used for sending advertisement data to the second terminal through the first communication module;
the first terminal comprises a first display screen, a first sound module, a second communication module, a first positioning module and a first broadcasting module:
the first sound module is used for recording sound near the first terminal;
the first broadcast module is used for emitting and receiving link signals;
the second terminal comprises a second display screen, a second sound module, a third communication module, a second positioning module and a second broadcasting module.
Preferably, the first sound module and the second sound module each include a sound recording unit, and the sound recording unit includes a microphone.
Preferably, the first sound module and the second sound module respectively send the received and recorded data to a first advertisement analysis system and a second advertisement analysis system of the server, the first advertisement analysis system and the second advertisement analysis system return advertisement data according to analysis values after analyzing the data, and the server respectively sends the returned advertisement data to the first terminal and the second terminal.
Preferably, the first terminal is arranged at a bus station, and the second terminal is arranged on a bus.
Preferably, when the server cannot be communicated with the third communication module through the first communication module, the server calls the record in the equipment management module, communicates with the first terminal closest to the second terminal, and sends the advertisement data to the first terminal, and the first terminal performs broadcast signal connection with the second terminal through the first broadcast module and transmits the advertisement data.
Preferably, the first broadcast module and the second broadcast module are connected through bluetooth.
Preferably, the first communication module, the second communication module and the third communication module are in communication connection through the internet.
The system for dynamically delivering the advertisements has the following beneficial effects:
(1) according to the invention, data analysis can be carried out according to the data recorded by the first terminal and the second terminal, and the searched advertisement after analysis is returned to the first terminal and the second terminal for playing, so that dynamic advertisement putting is realized;
(2) the invention makes up the problem that the advertisement data can not be transmitted when the server side is not connected with the second terminal through the connection of the first terminal and the second terminal.
Drawings
FIG. 1 is a block flow diagram provided by the present invention.
Detailed Description
The technical solution of the present invention will be further described in detail with reference to specific embodiments. The following examples are merely illustrative and explanatory of the present invention and should not be construed as limiting the scope of the invention. All the technologies realized based on the above-mentioned contents of the present invention are covered in the protection scope of the present invention.
Unless otherwise indicated, the raw materials and reagents used in the following examples are all commercially available products or can be prepared by known methods.
Examples
The system for dynamically delivering the advertisement comprises a server, a first terminal and a second terminal;
the server comprises a main control module, an electronic display screen, a first advertisement analysis module, a second advertisement analysis module, a first communication module, an equipment management module, a first advertisement putting module and a second advertisement putting module:
the main control module is in star connection with the electronic display screen, the first advertisement analysis module, the second advertisement analysis module, the first communication module, the equipment management module, the first advertisement putting module and the second advertisement putting module;
the first advertisement analysis module is used for analyzing data fed back by the first terminal;
the second advertisement analysis module is used for analyzing data fed back by the second terminal;
the first communication module is used for being in communication connection with a first terminal and a second terminal;
the device management module is used for displaying the positions of the first terminal and the second terminal on a map;
the first advertisement delivery module is used for sending advertisement data to the first terminal through the first communication module;
the second advertisement delivery module is used for sending advertisement data to the second terminal through the first communication module;
the first terminal comprises a first display screen, a first sound module, a second communication module, a first positioning module and a first broadcasting module:
the first sound module is used for recording sound near the first terminal;
the first broadcast module is used for emitting and receiving link signals;
the second terminal comprises a second display screen, a second sound module, a third communication module, a second positioning module and a second broadcasting module.
In this embodiment, the first and second sound modules each include a sound recording unit, and the sound recording unit includes a microphone.
In this embodiment, the first sound module and the second sound module respectively send the received and recorded data to a first advertisement analysis system and a second advertisement analysis system of the server, the first advertisement analysis system and the second advertisement analysis system analyze the data and then return advertisement data according to an analysis value, and the server sends the returned advertisement data to the first terminal and the second terminal respectively.
In this embodiment, the first terminal is arranged at a bus station, and the second terminal is arranged on a bus.
In this embodiment, when the server cannot communicate with the third communication module through the first communication module, the server calls the record in the device management module, communicates with the first terminal closest to the second terminal, and sends the advertisement data to the first terminal, and the first terminal performs broadcast signal connection with the second terminal through the first broadcast module and transmits the advertisement data.
In this embodiment, the first broadcast module and the second broadcast module are connected via bluetooth.
In this embodiment, the first communication module, the second communication module, and the third communication module are in communication connection via the internet.
The working principle of the invention is as follows: the first terminal and the second terminal receive chats of people and send the data to the server, a first advertisement analysis system and a second advertisement analysis system of the server analyze the data uploaded by the first terminal and the second terminal respectively, the advertisement data are found out according to analysis results, after the advertisement data are received, a first advertisement putting module and a second advertisement putting module send the advertisement data to the first terminal and the second terminal respectively through a first communication module, if the server cannot be communicated with the second terminal, a first terminal closest to the second terminal (the closest first terminal is the next destination of the second terminal) is inquired through an equipment management module, the advertisement data are sent to the first terminal, and the first terminal sends the advertisement data to a second broadcast module, namely the second terminal through the first broadcast module.
The foregoing is only a preferred embodiment of the present invention. However, the present invention is not limited to the above embodiment. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (7)
1. A system for dynamically delivering advertisements is characterized by comprising a server, a first terminal and a second terminal;
the server comprises a main control module, an electronic display screen, a first advertisement analysis module, a second advertisement analysis module, a first communication module, an equipment management module, a first advertisement putting module and a second advertisement putting module:
the main control module is in star connection with the electronic display screen, the first advertisement analysis module, the second advertisement analysis module, the first communication module, the equipment management module, the first advertisement putting module and the second advertisement putting module;
the first advertisement analysis module is used for analyzing data fed back by the first terminal;
the second advertisement analysis module is used for analyzing data fed back by the second terminal;
the first communication module is used for being in communication connection with a first terminal and a second terminal;
the device management module is used for displaying the positions of the first terminal and the second terminal on a map;
the first advertisement delivery module is used for sending advertisement data to the first terminal through the first communication module;
the second advertisement delivery module is used for sending advertisement data to the second terminal through the first communication module;
the first terminal comprises a first display screen, a first sound module, a second communication module, a first positioning module and a first broadcasting module:
the first sound module is used for recording sound near the first terminal;
the first broadcast module is used for emitting and receiving link signals;
the second terminal comprises a second display screen, a second sound module, a third communication module, a second positioning module and a second broadcasting module.
2. The system for dynamically delivering advertisements according to claim 1, wherein the first and second sound modules each comprise a sound recording unit comprising a microphone.
3. The system for dynamically delivering advertisements according to claim 1, wherein the first and second sound modules respectively send the received and recorded data to a first and second advertisement analysis systems of the server, the first and second advertisement analysis systems analyze the data and then return advertisement data according to the analysis values, and the server sends the returned advertisement data to the first and second terminals respectively.
4. The system for dynamically delivering advertisements as recited in claim 3, wherein the first terminal is disposed at a bus stop and the second terminal is disposed on a bus.
5. The system for dynamically delivering advertisements as claimed in claim 4, wherein when the server cannot communicate with the third communication module through the first communication module, the server calls the record in the device management module, communicates with the first terminal closest to the second terminal, and sends the advertisement data to the first terminal, and the first terminal performs broadcast signal connection with the second terminal through the first broadcast module and transmits the advertisement data.
6. The system for dynamically delivering advertisements as claimed in claim 5, wherein the first broadcasting module and the second broadcasting module are connected via Bluetooth.
7. The system for dynamically delivering advertisements as recited in claim 6, wherein the first communication module, the second communication module, and the third communication module are communicatively coupled via the internet.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011170330.7A CN112288476A (en) | 2020-10-28 | 2020-10-28 | System for dynamically delivering advertisements |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011170330.7A CN112288476A (en) | 2020-10-28 | 2020-10-28 | System for dynamically delivering advertisements |
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| CN112288476A true CN112288476A (en) | 2021-01-29 |
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2020
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| US20190105570A1 (en) * | 2000-11-29 | 2019-04-11 | Xylon Llc | Method and system for dynamically incorporating advertising content into multimedia environments |
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