CN112219216A - Broadcast signal receiving device, broadcast signal receiving method, broadcast signal transmitting/receiving system, broadcast signal transmitting/receiving method, determination system, and determination method - Google Patents

Broadcast signal receiving device, broadcast signal receiving method, broadcast signal transmitting/receiving system, broadcast signal transmitting/receiving method, determination system, and determination method Download PDF

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Publication number
CN112219216A
CN112219216A CN201980031642.9A CN201980031642A CN112219216A CN 112219216 A CN112219216 A CN 112219216A CN 201980031642 A CN201980031642 A CN 201980031642A CN 112219216 A CN112219216 A CN 112219216A
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China
Prior art keywords
broadcast signal
advertisement
program
attribute information
broadcast
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Granted
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CN201980031642.9A
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Chinese (zh)
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CN112219216B (en
Inventor
辻雅史
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Hisense Visual Technology Co Ltd
Toshiba Visual Solutions Corp
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Hisense Visual Technology Co Ltd
Toshiba Visual Solutions Corp
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Priority claimed from JP2018238873A external-priority patent/JP7166909B2/en
Priority claimed from JP2018238874A external-priority patent/JP7166910B2/en
Priority claimed from JP2018238872A external-priority patent/JP7214465B2/en
Application filed by Hisense Visual Technology Co Ltd, Toshiba Visual Solutions Corp filed Critical Hisense Visual Technology Co Ltd
Publication of CN112219216A publication Critical patent/CN112219216A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording

Abstract

The present invention relates to a broadcast signal receiving apparatus and a broadcast signal receiving method, a broadcast signal transmitting/receiving system and a broadcast signal transmitting/receiving method, and a determination system and a determination method, which are suitable for selecting and displaying addressable advertisements while including content of programs including advertisements replaced with the addressable advertisements. The disclosed program reception device receives a program transmitted by a broadcast signal, is connected to one or more servers via a network, and is provided with: a program attribute acquisition section that acquires first attribute information that is attribute information of the program and a first advertisement inserted in a broadcast slot of the program; a replacement advertisement acquisition unit that acquires and stores a second advertisement, which is a candidate to be displayed in place of the first advertisement, from the one or more servers, and acquires second attribute information that is attribute information of the stored second advertisement; and a determination unit that determines whether or not to exclude the second advertisement from the replacement candidates, using the first attribute information and the second attribute information.

Description

Broadcast signal receiving device, broadcast signal receiving method, broadcast signal transmitting/receiving system, broadcast signal transmitting/receiving method, determination system, and determination method
The present application claims priority of japanese patent applications with application numbers 2018-238872, 2018-238873, and 2018-CM transceiving system, and 2018-20, and japanese patent applications with application numbers 2018-238874, 2018-CM decision system, and-CM decision method, 2018-20-12, which are filed, 2018-238874, 2018-except-CM decision system, and-except-CM decision method, the entire contents of which are incorporated herein by reference.
Technical Field
Embodiments of the present invention relate to a broadcast signal receiving apparatus, a broadcast signal receiving method, a broadcast signal transmitting/receiving system, a broadcast signal transmitting/receiving method, a determination system, and a determination method.
Background
Among broadcast signal receiving apparatuses connectable to a network, there is a broadcast signal receiving apparatus having a function of displaying an addressable advertisement (replacement CM) that displays an optimal advertisement in accordance with attributes of viewers. Such a function of displaying addressable advertisements (replacement CMs) enables individual services to be provided to each viewer of the broadcast signal receiving apparatus.
Prior art documents
Patent document
Patent document 1: japanese patent laid-open publication No. 2003-289518
Disclosure of Invention
Summary of The Invention
Problems to be solved by the invention
In order to display an addressable advertisement (replacement CM) more efficiently, it is desirable to display an addressable advertisement that matches the viewer's preference in a broadcast signal receiving apparatus. However, if the displayed addressable advertisements are selected based only on the viewer's preferences, it is possible, for example, to select an addressable advertisement that is not appropriate for the content of the program or the sponsor of the program containing the CM that is the subject of the replacement.
Accordingly, the present embodiment provides a broadcast signal receiving apparatus and a broadcast signal receiving method that are suitable for selecting and displaying an addressable advertisement, while including a program content including an advertisement replaced with the addressable advertisement.
Means for solving the problems
A broadcast signal receiving apparatus according to an embodiment of the present invention receives a program transmitted by a broadcast signal, and is connected to one or more servers via a network, the broadcast signal receiving apparatus including: a program attribute acquisition section that acquires first attribute information that is attribute information of the program and a first advertisement inserted in a broadcast slot of the program; a replacement advertisement acquisition unit that acquires and stores a second advertisement, which is a candidate to be displayed in place of the first advertisement, from the server, and acquires second attribute information that is attribute information of the stored second advertisement; and a determination unit that determines whether or not to exclude the second advertisement from the replacement candidates, using the first attribute information and the second attribute information.
A broadcast signal transmitting/receiving system according to an embodiment of the present invention includes a broadcast signal transmitting device for transmitting a program by a broadcast signal, and a broadcast signal receiving device for receiving the program transmitted by the broadcast signal and connecting to one or more servers via a network,
the broadcast signal transmitting apparatus includes a transmitting unit that transmits the broadcast signal including a video stream and a voice stream,
the broadcast signal receiving apparatus includes:
a program attribute acquisition section that acquires first attribute information that is attribute information of the program and a first advertisement inserted in a broadcast slot of the program;
a replacement advertisement acquisition unit that acquires and stores a second advertisement, which is a candidate to be displayed in place of the first advertisement, from the server, and acquires second attribute information that is attribute information of the stored second advertisement; and
and a determination unit that determines whether or not to exclude the second advertisement from the replacement candidates, using the first attribute information and the second attribute information.
An excluded CM determination system according to an embodiment of the present invention includes a first server, a second server, and a broadcast signal receiving device that receives a program transmitted by a broadcast signal and is connected to the first server and the second server via a network,
the broadcast signal receiving apparatus includes a control unit that controls: connecting to the first server and the second server via the network, acquiring a second advertisement from the second server as a candidate to be replaced and displayed in place of the first advertisement inserted in the broadcast period of the program,
the second server includes a distribution unit that distributes a second advertisement having a second broadcast time length to the broadcast signal receiving apparatus via the network,
the first server is provided with:
a program attribute acquisition section that acquires, from the broadcast signal receiving apparatus via the network, first attribute information that is attribute information of the program and a first advertisement inserted in a broadcast slot of the program;
a substitute advertisement acquisition unit that acquires second attribute information that is attribute information of the second advertisement from the broadcast signal receiving apparatus; and
and a determination unit that determines whether or not to exclude the second advertisement from the replacement candidates, using the first attribute information and the second attribute information.
Drawings
Fig. 1 is a diagram showing an example of the configuration of an addressable advertising system including an excluded CM determination device according to an embodiment of the present invention;
fig. 2 is a diagram schematically showing an example of a configuration of a broadcasting station (broadcast signal transmitting apparatus);
fig. 3 is a diagram schematically showing the configuration of a broadcast signal receiving apparatus (means) 140 including an excluded CM determination apparatus according to an embodiment of the present invention;
fig. 4A is a diagram showing an example of the configuration of an excluded CM determination apparatus according to the embodiment of the present invention;
fig. 4B is a diagram schematically showing the processing of the excluded CM determination apparatus according to the embodiment of the present invention, based on a specific example of attribute information of a program and a specific example of attribute information of an addressable advertisement;
fig. 4C is a diagram showing an example of a process flow of the excluded CM determination device 330 according to the embodiment of the present invention;
fig. 5 is a diagram showing an example of a process flow of the excluded CM determination device 330 according to the embodiment of the present invention when the exclusion degree and the content degree are used.
Description of the reference numerals
100 … broadcasting stations (broadcasting signal transmitting apparatuses), 120 … CM distribution servers, 121 … management servers, 140 … broadcasting signal receiving apparatuses, and 160 … recording media.
Detailed Description
Hereinafter, embodiments will be described with reference to the drawings.
Fig. 1 is a diagram showing an example of the configuration of an addressable advertising system including an excluded CM determination device according to an embodiment of the present invention.
The addressable advertising system includes a broadcasting station (broadcast signal transmitting apparatus) 100, a broadcast signal receiving apparatus 140, a CM distribution server 120, and a management server 121. The broadcast signal receiving apparatus 140 receives a program broadcast by the broadcast station (broadcast signal transmitting apparatus) 100, and includes an excluded CM determination apparatus according to an embodiment of the present invention. The broadcast station 100 and the broadcast signal receiving apparatus 140 are connected to the CM distribution server 120 and the management server 121 via the network 130.
The broadcast station 100 is a station that edits a program and broadcasts the edited program to the broadcast signal receiving apparatus 140 by a broadcast signal. The broadcast station 100 is also referred to as a broadcast signal transmitting apparatus.
The broadcasting station 100 includes a CM management server 101 that stores and manages CMs created by an advertisement company 110. The broadcast station 100 inserts and edits a CM (Commercial Message) stored in the CM management server 101 to the middle of a broadcast program as a series of video streams and audio streams, and broadcasts (transmits) the video streams and the audio streams to the broadcast signal receiving apparatus 140 via a broadcast signal. The advertisement company 110 creates an advertisement by a request from, for example, a contract-based advertiser (a client who requests the advertisement company to create an advertisement) 111, and registers the created CM in the CM management server 101 of the broadcasting station 100.
The broadcasting station 100 also has a function of connecting to the network 130, and is connected to the CM distribution server 120 and the management server 121 via the network 130.
The CM distribution server 120 is a server that stores an addressable advertisement (replacement CM) transmitted from the CM management server 101 connected via the network 130 and distributes the stored addressable advertisement (replacement CM) in response to a request from the broadcast signal receiving apparatus 140. As described with reference to fig. 4B, the CM distribution server 120 also distributes CM attribute information, excluded program attribute information, and excluded CM attribute information, which are attribute information of the addressable advertisements to be distributed.
The management server 121 is a server for providing an additional service associated with a program received by the broadcast signal receiving apparatus 140. The additional services provided by the management server 121 are, for example, the following: for a user viewing a program through the broadcast signal receiving apparatus 140, the broadcast signal receiving apparatus 140 is provided with a time frame for replacing a CM inserted in the middle of the program with an addressable advertisement (replacement CM) and providing the broadcast signal receiving apparatus 140 with a CM that can be replaced with the addressable advertisement (replacement CM). Alternatively, as described with reference to fig. 4B, the service may be a service that provides the broadcast signal receiving apparatus 140 with the program attribute information of the program broadcast by the broadcast station 1. The time frame (period) of the CM that can be replaced with the addressable advertisement (replacement CM) that the management server 121 provides to the broadcast signal receiving apparatus 140 is based on the addressable CM period (advertisement playing period) information transmitted from the CM management server 101 of the broadcast station 100.
The management server 121 also has a function of collecting viewing histories of the broadcast signal receiving apparatuses 140. The broadcast signal receiving apparatus 140 includes the actual result of replacing the CM inserted in the middle of the program with the addressable advertisement (replacement CM) in the viewing history and transmits the result.
The broadcast signal receiving apparatus 140 is a receiving apparatus that receives a program broadcast by a broadcast signal from the broadcast station 100. The broadcast signal receiving apparatus 140 has a function of connecting to the network 130, and is connected to the CM distribution server 120 via the network 130. The broadcast signal receiving apparatus 140 stores the addressable advertisement (replacement CM) distributed from the CM distribution server 120 in the recording medium 160 for management.
In addition, the broadcast signal receiving apparatus 140 can set a connection to the management server 121 through, for example, a function setting screen of the broadcast signal receiving apparatus 140 in order to receive an additional service related to a broadcasted program. For example, by the user operating the function setting screen of the broadcast signal receiving apparatus 140, it is possible to register information necessary for connection to the management server 121, for example, information unique to the broadcast signal receiving apparatus 140 (also referred to as a device ID), the generation status of the user using the broadcast signal receiving apparatus 140 (the sex or age band of a person constituting a generation), and the like, with the management server 121. Thus, the management server 121 can uniquely identify the broadcast signal receiving apparatus 140 of 1 station and 1 station by, for example, the device ID of the broadcast signal receiving apparatus 140.
In this way, the broadcast signal receiving apparatus 140 registers information necessary for connection to the management server 121 through the function setting screen, thereby being able to receive various additional services associated with a program received through a broadcast signal from the management server 121.
The broadcast signal receiving apparatus 140 includes an excluded CM determination apparatus according to an embodiment of the present invention. The broadcast signal receiving apparatus 140 has a function of selecting an optimal addressable advertisement (replacement CM) from among addressable advertisements (replacement CMs) stored in the recording medium 160 and displaying the selected addressable advertisement (replacement CM) on the display screen in accordance with the determination result output from the exclusionary CM determining apparatus. The broadcast signal receiving apparatus 140 can provide the best addressable advertisement (replacement CM) to the viewer who views the program by displaying the selected best addressable advertisement (replacement CM) in a time frame in which the CM that can be replaced with the addressable advertisement (replacement CM) transmitted from the management server 121 can be used.
Fig. 2 is a diagram schematically showing an example of the configuration of a broadcasting station (broadcast signal transmitting apparatus) 100. The broadcasting station (broadcasting signal transmitting apparatus) 100 encodes (also referred to as encoding) video data, audio data, and the like of a program edited by inserting a CM stored in the CM management server 101 and transmits the encoded data as a broadcasting signal.
The data broadcast encoder 210 has a function of symbolizing data of a data broadcast associated with an edited program. The data broadcast encoder 210 symbolizes data of the data broadcast.
The video encoder 211 has a function of encoding video data of an edited program. The video encoder 211 converts the video data of the edited program into a symbol.
The speech encoder 212 has a function of encoding speech data of the edited program. The speech encoder 212 symbolizes speech data of the edited program.
The caption encoder 213 has a function of converting caption data of an edited program into symbols. The caption encoder 213 symbolizes caption data of the edited program.
The control information generation means 214 has a function of generating control information of the TLV packet and MMT. The control information of the TLV packet is control information (also referred to as TLV-SI) related to multiplexing of the IP packet, and provides information for channel selection or information corresponding to an IP address and a service. Also, the control information of the MMT is control information associated with a broadcast service or a structure of a packet of the MMT (also referred to as MMT-SI). The program attribute information illustrated in fig. 4B is also contained in the MMT-SI. The control information generation means 214 generates signals of TLV packets containing control information on programs to be encoded by the audio encoder 212 and the video encoder 211, and control information of MMT.
The scrambler 215 has a function of scrambling the coded audio data output from the audio encoder 212 and the coded video data output from the video encoder 211 in cooperation with the CAS module 216.
The CAS module 216 is a module that generates a key used when the scrambler 215 scrambles.
The multiplexer (multiplexing means) 217 has a function of multiplexing a data broadcast stream generated by symbolizing the data broadcast encoder 210, a video stream generated by symbolizing the video data by the video encoder 211, an audio stream generated by symbolizing the audio data by the audio encoder 212, a subtitle stream generated by symbolizing the subtitle data by the subtitle encoder 213, and control information generated by the control information generating means 214 in the MMT-TLV system. The multiplexer (multiplexing means) 217 generates a TLV stream in which the audio stream, the video stream, the TLV packet, and the MMT control information are multiplexed.
The transmission means 218 has a function of transmitting a broadcast signal composed of TLV streams as a broadcast wave. The transmission means 218 performs channel symbolization processing such as modulation of 16APSK or the like, error correction coding, or the like on the TLV stream generated by the multiplexer 217, and transmits the resultant as a broadcast wave.
Fig. 3 is a diagram schematically showing the configuration of a broadcast signal receiving apparatus (means) 140 including an excluded CM determination device according to an embodiment of the present invention.
The broadcast signal receiving apparatus 140 includes a basic function 341 as a receiving function for receiving a broadcast signal and a control mechanism 342.
The basic functions 341 include a broadcast tuner 301, a demultiplexer 302, a descrambler 303, a CAS module 304, a data broadcast engine 305, a video decoder 306, a voice decoder 307, a subtitle decoder 308, a control information parsing mechanism 309, a GUI320, and a synthesizer 326.
The tuner 301 has a function of receiving a broadcast signal (TLV stream) transmitted through a broadcast wave. The broadcast signal received by the tuner 301 is input to the demultiplexer 302.
The demultiplexer 302 has a function of separating the multiplexed TLV stream into a data broadcast stream, a video stream, an audio stream, a subtitle stream, and control information. The demultiplexer 302 inputs the separated data broadcast stream, video stream, audio stream, data broadcast stream, and subtitle stream to the descrambler 303, and inputs an SI signal as control information to the control information analysis unit 309.
The descrambler 303 has a function of descrambling an input data broadcast stream, a video stream, a voice stream, and a subtitle stream in cooperation with the CAS module 304. The descrambler 303 inputs the descrambled data broadcast stream to the data broadcast engine 305, inputs the video stream to the video decoder 306, inputs the audio stream to the audio decoder 307, and inputs the subtitle stream to the subtitle decoder 308.
The CAS module 304 has a function of generating a key used at the time of descrambling by the descrambler 303.
The data broadcast engine 305 has a function of performing a reception process of an input data broadcast stream. The data broadcasting engine 305 converts the received data broadcasting stream into data to be displayed on the display mechanism 350 and transmits the data to the compositor 326. The data for data broadcasting transmitted to the synthesizer 326 is synthesized with video data and the like and displayed on the display unit 350.
The video decoder 306 has a function of decoding an input video stream. The video decoder 306 decodes the video stream and generates a signal to be displayed on the display unit 350.
The voice decoder 307 has a function of decoding an input voice stream. The speech decoder 307 decodes the speech stream and generates a signal to be output to the speaker 351.
The subtitle decoder 308 decodes the subtitle stream and generates a signal to be displayed on the display unit 350.
The decoded video signal, caption signal, and data broadcast signal are synthesized by the synthesizer 326 and output to the display unit 350. The decoded speech signal is output to the speaker 351.
The control information analysis means 309 analyzes an SI signal which is control information of a broadcast signal. When the SI signal is analyzed, the control information analysis means 309 transmits the analysis result to the control means 342.
The control unit 342 controls the overall operation of the broadcast signal receiving apparatus 140. The control means 342 includes therein the excluded CM determination device 330 according to the embodiment of the present invention, and performs control of the excluded CM determination device 330. The control unit 342 also controls the network I/F331 as an I/F with respect to the network 130 and the external input I/F332 as an I/F with respect to connection with an external device.
The control means 342 also performs control to select an addressable advertisement (replacement CM) that is optimal for the viewer of the broadcast signal receiving apparatus 140 from among addressable advertisements (replacement CMs) stored in the recording medium 160 in accordance with the determination result output from the excluded CM determining device 330, and to replace a CM that can be replaced with a time frame of the addressable advertisement (replacement CM) with the selected addressable advertisement (replacement CM) and display the result.
The excluded CM determining device 330 is a device that, when replacing an advertisement inserted into a certain program with an addressable advertisement, compares the content of the program into which the replacement advertisement is inserted and the content of the replacement advertisement with the content of an addressable advertisement that is a candidate for replacement, and determines whether or not the addressable advertisement that is a candidate for replacement should be excluded from the replacement candidate.
The structure of the exclusionary CM determination means 330 is shown in fig. 4A. Fig. 4B shows an outline of the operation of the excluded CM determination device 330 and the processing performed by the excluded CM determination device 330. The processing flow of the exclusionary CM determination means is shown in fig. 4C.
Fig. 4A is a diagram showing an example of the configuration of the excluded CM determination device 330 according to the embodiment of the present invention. The CM determination means 330 includes a broadcast program attribute acquisition section 401, a user-favorite CM list acquisition section 402, a user-favorite CM acquisition section 403, and an excluded CM determination section 404.
The broadcast program attribute information acquisition unit 401 performs a process of acquiring an advertisement, which is replaced with an addressable advertisement, and attribute information of a program including the advertisement, for a program received by the broadcast signal receiving apparatus 140.
The user-favorite-CM list acquisition section 402 performs a process of acquiring the user-favorite-CM list stored in the excluded-CM determination means 330.
The user preference CM list is a list of addressable advertisements that are suitable for the preferences of the viewers of the broadcast signal receiving apparatus 140, that is, the respective users. The information of the preference of each user is, for example, information analyzed and stored based on the attribute information, viewing history, and the like of each user of the broadcast signal receiving apparatus 140 registered on the function setting screen of the broadcast signal receiving apparatus 140. The broadcast signal receiving apparatus 140 stores a list of the user preference CMs created based on the preference information in a storage area (not shown).
The user-preferred CM acquisition unit 403 receives the addressable advertisements delivered by the CM delivery server 120 and stores the addressable advertisements in the recording medium 160, and also performs a process of extracting the attribute of the addressable advertisement indicated by the excluded CM judgment unit 404 from among the addressable advertisements registered in the user-preferred CM list from the recording medium 160 and inputting the attribute to the excluded CM judgment unit.
The excluded CM determination unit 404 performs a determination process of determining whether or not to exclude the corresponding addressable advertisement from the candidates for replacement, using the attribute information of the program acquired from the broadcast program attribute acquisition unit 401 and the attributes of the addressable advertisement acquired from the user-preference CM acquisition unit 403, which control the entire excluded CM determination apparatus 330.
Fig. 4B is a diagram schematically showing the processing of the excluded CM determination device according to the embodiment of the present invention based on a specific example of the attribute information of the program and a specific example of the attribute information of the addressable advertisement.
The broadcast signal receiving apparatus 140 receives program information, built-in CM information, and excluded CM information as attribute information of a program. These pieces of program attribute information are transmitted as SI signals, which are control information included in broadcast waves. The broadcast signal receiving apparatus 140 analyzes the received SI signal by the control information analyzing means 309, and stores the extracted program attribute information in a storage area (not shown) of the control means 342. Alternatively, the broadcast signal receiving apparatus 140 may store the program attribute information provided from the management server 121 in a storage area (not shown) of the control mechanism 342 as one of the additional services provided by the management server 121.
The program information is information of a program. The information of the program is, for example, demographic attribute information of a viewer to be viewed such as age, sex, living area, and address to be viewed, or information of a program itself broadcasted or distributed such as a keyword, genre, and broadcast area indicating the content of the program.
The CM-embedded information is information of a CM inserted in the middle of a program. The CM-embedded information is information of the addressable advertisement itself such as a keyword indicating the content of the addressable advertisement, such as the name, kind, and product name of the sponsor of the CM-embedded information, or demographic attribute information of the viewer who is the target of the addressable advertisement, such as age, sex, region, and address.
The excluded CM information is information of an addressable advertisement that is desired to be excluded as a candidate for replacement when a CM inserted in the middle of a program is replaced with an addressable advertisement. The excluded CM information is information of the addressable advertisement itself such as a keyword indicating the content of the addressable advertisement, such as a sponsor name, genre, and product name of the excluded CM, or demographic attribute information of the viewer to be targeted, such as age, sex, region, and address of the addressable advertisement.
The broadcast signal device 140 receives the CM attribute information, the excluded program attribute information, and the excluded CM attribute information as the attribute information of the addressable advertisement. The addressable advertisement attribute information is distributed from the CM distribution server 120 and stored in a storage area (not shown) of the control unit 342 of the broadcast signal receiving apparatus 140.
The CM attribute information is information of addressable advertisements. The information on the addressable advertisement is, for example, information on the addressable advertisement itself such as a keyword indicating the content of the addressable advertisement, such as the name, category, and product name of the sponsor of the addressable advertisement, or demographic attribute information on the viewer who is the target of the addressable advertisement, such as age, sex, region, and address.
The excluded-program attribute information is information of a program that is not desired to be replaced with an addressable advertisement when a CM inserted halfway into the program is replaced with the addressable advertisement. The information of the program which is not desired to be replaced with the addressable advertisement is, for example, demographic attribute information of the viewer who is the target of the program, such as age, sex, living area, and address, or information of the program itself which is broadcast or distributed, such as a keyword, genre, and broadcast area indicating the content of the program.
The excluded CM attribute information is information of an addressable advertisement that is desired to be excluded as a replacement candidate when a CM inserted in the middle of a program is replaced by an addressable advertisement. The information of the addressable advertisement to be excluded is information of the addressable advertisement itself such as a keyword indicating the content of the addressable advertisement, such as a name, a genre, and a product name of a sponsor of the addressable advertisement to be excluded, or demographic attribute information of a viewer to be targeted, such as age, sex, region, and address of the addressable advertisement to be excluded.
In accordance with the instruction of the excluded CM determination unit 404, the broadcast program attribute acquisition unit 401 acquires program attribute information from a storage area (not shown) and transmits the program attribute information to the excluded CM determination unit 404. Then, the addressable advertisement attribute information is acquired from a storage area (not shown) by the user preference CM acquisition unit 403 in accordance with the instruction of the excluded CM judgment unit 404, and is transmitted to the excluded CM judgment unit 404.
The excluded CM determination unit 404 determines, using the program information, the built-in CM information, the excluded CM information, and the CM attribute information, the excluded program attribute information, and the excluded CM attribute information included in the attribute information of the acquired program, as follows: whether or not the addressable advertisement having the attribute acquired by the user-preference CM acquisition section 403 is suitable for replacement display in place of the CM included in the broadcast program having the attribute acquired by the broadcast program attribute acquisition section 401.
When the judgment result indicates that replacement display of the CM included in the broadcast program is appropriate, the exclusionary CM judgment unit 404 acquires the addressable advertisement to be judged from the recording medium 160, and displays the addressable advertisement on the display unit 350 in place of the CM included in the program to be judged.
When the judgment result indicates that replacement display of the CM included in the broadcast program is not appropriate, the excluded CM judgment unit 404 does not replace the addressable advertisement to be judged with the CM included in the program to be judged. In this case, the CM included in the program to be determined is displayed on the display unit 350 as it is.
Fig. 4C is a diagram showing an example of the processing flow of the excluded CM determination device 330 according to the embodiment of the present invention.
The excluded CM determination means 330 may perform the excluded CM determination process at an arbitrary timing, but is desirably performed before the program to be determined is broadcast.
When the excluded CM determination process is started (S450), the excluded CM determination section 404 acquires the program attribute information via the broadcast program attribute acquisition section 401, and acquires the attribute information of 1 addressable advertisement described in the user-preferred CM list via the user-preferred CM acquisition section 403 (S451).
The excluded CM determination unit 404 performs an exclusion determination using the program information, the built-in CM information, the excluded CM information, the CM attribute information, the excluded program attribute information, and the excluded CM attribute information included in the acquired addressable advertisement attribute information.
First, it is determined whether or not excluded program attribute information is included in the program information (S452).
If the determination result is "include" (yes at S452), the exclusionary CM determination unit 404 excludes the addressable advertisement to be determined from the candidates for replacement (S453), and the process ends (S470).
If not included as a result of the determination (no in S452), the excluded CM determination unit 404 determines whether or not the excluded CM attribute information is included in the built-in CM information.
If the determination result is "include" (yes at S454), the exclusionary CM determination unit 404 excludes the addressable advertisement to be determined from the candidates for replacement (S453), and the process ends (S470).
If not included as a result of the determination (no in S454), the excluded CM determination unit 404 determines whether or not the excluded CM information is included in the CM attribute information.
If the determination result is "include" (yes in S455), the exclusionary CM determination unit 404 excludes the addressable advertisement to be determined from the candidates for replacement (S453), and the process ends (S470).
If the determination result is that the determination result is not included (no in S454), the exclusionary CM determination unit 404 ends the process as it is (S470).
When the determination of the addressable advertisement to be determined is completed, the excluded CM determination unit 404 acquires the attribute information of the next addressable advertisement described in the user-preferred CM list via the user-preferred CM acquisition unit 403, and performs the processing of S451 to S470. Thereafter, the exclusionary CM determination unit 404 performs determination processing on all addressable advertisements described in the user favorite CM list.
Thus, the exclusionary CM determination device 330 can make a determination as to whether an addressable advertisement to be determined is to be a candidate for replacement or excluded from the candidates for replacement.
The example of the process in fig. 4C is an example in which the program attribute information and the addressable advertisement attribute information are determined by any of the determination processes in S452, S454, and S455, but a plurality of pieces of information may be used in the determination.
For example, the exclusionary degree Ei (i is 1 to n, n is the number of all attribute information) is set for each of the program information of the program attribute information, the built-in CM information, the exclusionary CM information, and the CM attribute information of the addressable advertisement attribute information, the exclusionary program attribute information, and the exclusionary CM attribute information, and the addressable advertisement to be judged may be excluded from the candidates for replacement when a judgment value calculated using the set exclusionary degree and the predetermined inclusion degree exceeds a predetermined threshold value.
Fig. 5 is a diagram showing an example of a process flow of the excluded CM determination device 330 according to the embodiment of the present invention when the exclusion degree and the content degree are used.
The excluded CM determination unit 404 performs a determination process of determining whether or not the corresponding addressable advertisement is excluded from the candidates for replacement (S503) using the attribute information of the program acquired from the broadcast program attribute acquisition unit 401 (S501) and the attribute information of the addressable advertisement acquired from the user-preference CM acquisition unit 403 (S502).
The judgment process compares the average of the degrees of exclusions Ei multiplied by the content M calculated for each of the program information of the program attribute information, the built-in CM information, the excluded CM information, and the CM attribute information of the addressable advertisement attribute information, the excluded program attribute information, and the excluded CM attribute information with a threshold value (S504).
If the result of the comparison is smaller than the threshold value (yes in S503), the addressable advertisement to be determined is excluded from the candidates for replacement (S504), and the process ends (S520).
If the comparison result is equal to or greater than the threshold value (no in S503), it is determined that the addressable advertisement to be targeted is directly finished (S520).
As described above, the excluded CM determination apparatus 330 according to the embodiment of the present invention can determine whether or not the corresponding addressable advertisement is excluded from the replacement candidates, using the program attribute information of the broadcast program and the addressable advertisement attribute information as a candidate for replacing the inserted CM of the broadcast program.
Thus, the excluded CM determination means 330 according to the embodiment of the present invention can select and display an addressable advertisement that is suitable not only for the preference of the user but also for the content of the advertisement or the program including the advertisement that is replaced with the addressable advertisement. Therefore, the broadcast signal receiving apparatus including the excluded CM determination apparatus 330 according to the embodiment of the present invention can display an addressable advertisement more suitable for the user than ever.
Although the following describes examples of the excluded CM determination device 330 and the addressable advertising system including the excluded CM determination device 330 according to the embodiment of the present invention, the present invention is not limited to the above examples.
In the configuration example of the addressable advertising system shown in fig. 1, the case where the broadcast station (broadcast signal transmitting apparatus) 100 transmits the broadcast wave multiplexed in the MMT · TLV system and the broadcast signal receiving apparatus 140 receives the broadcast wave multiplexed in the MMT · TLV system has been described as an example, but the broadcast wave may be a broadcast wave multiplexed in the MPEG-2 system. Alternatively, in the configuration example of the addressable advertising system shown in fig. 1, the broadcast station (broadcast signal transmitting apparatus) 100 may distribute the program content to the broadcast signal receiving apparatus 140 via the network 130.
The excluded CM determination device 330 according to the embodiment of the present invention may process a program recorded in the broadcast signal receiving device 140.
In the configuration example of the addressable advertising system shown in fig. 1, only 1 broadcast signal receiving device 140 is included, but a plurality of them may be included. In this case, the management server 121 can identify and manage a plurality of broadcast signal receiving apparatuses 140 by using the device IDs of the broadcast signal receiving apparatuses 140.
Although the broadcast signal receiving apparatus 140 has been described as including the excluded CM determination device 330 according to the embodiment of the present invention, the present invention may be implemented in another device that can communicate with the broadcast signal receiving apparatus 140 and can identify each broadcast signal receiving apparatus 140 by its device ID. The other device may be, for example, the management server 121.
When the excluded CM determination device 330 is in another device, the user-preference CM acquisition section 403 of the excluded CM determination device 330 in another device may acquire addressable advertisement attribute information via the network 130. The excluded CM determination unit 404 may transmit the determination result to the broadcast signal reception device 140 via the network 130.
Although the embodiments of the present invention have been described, these embodiments are presented as examples and do not limit the scope of the invention. These new embodiments can be implemented in other various ways, and various omissions, substitutions, and changes can be made without departing from the spirit of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are included in the invention described in the claims and the equivalent scope thereof. In addition, in the respective components of the claims, a case where the components are expressed in a divided manner, a case where a plurality of components are expressed in a lump, or a case where these components are expressed in a combination is also a scope of the present invention. The apparatus of the present invention is also applicable to a case where the claims are expressed as control logic, a case where the claims are expressed as a program including instructions to be executed by a computer, and a case where the claims are expressed as a computer-readable recording medium on which the instructions are recorded. The terms and expressions used are not limited, and other expressions are included in the present invention as long as they are substantially the same contents and the same meaning.

Claims (12)

  1. A broadcast signal receiving apparatus that receives a program transmitted by a broadcast signal and is connected to one or more servers via a network, comprising:
    a program attribute acquisition section that acquires first attribute information of the program and a first advertisement inserted in a broadcast slot of the program;
    a replacement advertisement acquisition unit that acquires and stores a second advertisement, which is a candidate for displaying in place of the first advertisement, from the one or more servers, and acquires second attribute information of the stored second advertisement; and
    and a determination unit that determines whether or not to exclude the second advertisement from the replacement candidates, using the first attribute information and the second attribute information.
  2. The broadcast signal receiving apparatus according to claim 1,
    the first attribute information includes at least one of a demographic attribute including at least one of an age, a sex, a living area, and an address of a viewer to be viewed as the program, a keyword indicating a content of the program, a genre, and a broadcast area.
  3. The broadcast signal receiving apparatus according to claim 1,
    the second attribute information includes at least one of a demographic attribute including at least one of an age, a sex, a living area, and an address of a viewer who is a target of the second advertisement, and a sponsor name, a genre, and a product name of the second advertisement.
  4. A broadcast signal receiving method in a broadcast signal receiving apparatus that receives a program transmitted by a broadcast signal and is connected to one or more servers via a network, wherein,
    acquiring first attribute information of the program and a first advertisement inserted in a broadcast slot of the program,
    acquiring and storing a second advertisement, which is a candidate to be displayed in place of the first advertisement, from the one or more servers, and acquiring second attribute information of the stored second advertisement,
    using the first attribute information and the second attribute information, a determination is made whether or not to exclude the second advertisement from replacement candidates.
  5. A broadcast signal transmitting/receiving system comprising a broadcast signal transmitting device for transmitting a program by a broadcast signal and a broadcast signal receiving device for receiving the program transmitted by the broadcast signal and connecting the program to one or more servers via a network,
    the broadcast signal transmitting apparatus includes a transmitting unit that transmits the broadcast signal including a video stream and a voice stream,
    the broadcast signal receiving apparatus includes:
    a program attribute acquisition section that acquires first attribute information of the program and a first advertisement inserted in a broadcast slot of the program;
    a replacement advertisement acquisition unit that acquires and stores a second advertisement, which is a candidate for displaying in place of the first advertisement, from the one or more servers, and acquires second attribute information of the stored second advertisement; and
    and a determination unit that determines whether or not to exclude the second advertisement from the replacement candidates, using the first attribute information and the second attribute information.
  6. The broadcast signal transceiving system of claim 5, wherein,
    the first attribute information includes at least one of a demographic attribute including at least one of an age, a sex, a living area, and an address of a viewer to be viewed as the program, a keyword indicating a content of the program, a genre, and a broadcast area.
  7. The broadcast signal transceiving system of claim 5, wherein,
    the second attribute information includes at least one of a demographic attribute including at least one of an age, a sex, a living area, and an address of a viewer who is a target of the second advertisement, and a sponsor name, a genre, and a product name of the second advertisement.
  8. A broadcast signal transmitting/receiving method in a broadcast signal transmitting/receiving system including a broadcast signal transmitting device for transmitting a program by a broadcast signal and a broadcast signal receiving device for receiving the program transmitted by the broadcast signal and connecting the program to one or more servers via a network,
    the broadcast signal transmitting device transmits the broadcast signal including a video stream and a voice stream,
    the broadcast signal receiving apparatus performs the following processing:
    acquiring first attribute information of the program and a first advertisement inserted in a broadcast slot of the program;
    acquiring and storing a second advertisement, which is a candidate to be displayed in place of the first advertisement, from the one or more servers, and acquiring second attribute information of the stored second advertisement;
    using the first attribute information and the second attribute information, a determination is made whether or not to exclude the second advertisement from replacement candidates.
  9. A determination system comprising a first server, a second server, and a broadcast signal receiving device for receiving a program transmitted by a broadcast signal and connecting the first server and the second server via a network,
    the broadcast signal receiving apparatus includes a control means that performs control as follows: connecting to the first server and the second server via the network, acquiring a second advertisement from the second server as a candidate to be replaced and displayed in place of the first advertisement inserted in the broadcast period of the program,
    the second server includes a distribution section that distributes a second advertisement having a second broadcast time length to the broadcast signal receiving apparatus via a network,
    the first server includes:
    a program attribute acquisition section that acquires, from the broadcast signal receiving apparatus via the network, first attribute information of the program and a first advertisement inserted in a broadcast slot of the program;
    a substitute advertisement acquisition unit that acquires second attribute information of the second advertisement from the broadcast signal receiving apparatus; and
    and a determination unit that determines whether or not to exclude the second advertisement from the replacement candidates, using the first attribute information and the second attribute information.
  10. The determination system according to claim 9,
    the first attribute information includes at least one of a demographic attribute including at least one of an age, a sex, a living area, and an address of a viewer to be viewed as the program, a keyword indicating a content of the program, a genre, and a broadcast area.
  11. The determination system according to claim 9,
    the second attribute information includes at least one of a demographic attribute including at least one of an age, a sex, a living area, and an address of a viewer who is a target of the second advertisement, and a sponsor name, a genre, and a product name of the second advertisement.
  12. A determination method in a determination system including a first server, a second server, and a broadcast signal receiving apparatus that receives a program transmitted by a broadcast signal and is connected to the first server and the second server via a network,
    the broadcast signal receiving apparatus is connected to the first server and the second server via the network, acquires a second advertisement from the second server as a candidate to be replaced and displayed in place of the first advertisement inserted in the broadcast period of the program,
    the second server issues a second advertisement having a second broadcasting time length to the broadcast signal receiving apparatus via the network,
    the first server performs the following processing: acquiring, from the broadcast signal receiving apparatus via the network, first attribute information of the program and a first advertisement inserted in a broadcast period of the program;
    acquiring second attribute information of the second advertisement from the broadcast signal receiving apparatus;
    using the first attribute information and the second attribute information, a determination is made whether or not to exclude the second advertisement from replacement candidates.
CN201980031642.9A 2018-12-20 2019-12-20 Broadcast signal receiving apparatus, broadcast signal receiving method, broadcast signal transmitting/receiving system, broadcast signal transmitting/receiving method, and judgment system and judgment method Active CN112219216B (en)

Applications Claiming Priority (7)

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JP2018238873A JP7166909B2 (en) 2018-12-20 2018-12-20 Broadcast signal transmission/reception system and broadcast signal transmission/reception method
JP2018-238874 2018-12-20
JP2018-238873 2018-12-20
JP2018238874A JP7166910B2 (en) 2018-12-20 2018-12-20 Excluded CM Judgment System and Excluded CM Judgment Method
JP2018-238872 2018-12-20
JP2018238872A JP7214465B2 (en) 2018-12-20 2018-12-20 Broadcast signal receiving device and broadcast signal receiving method
PCT/CN2019/127231 WO2020125788A1 (en) 2018-12-20 2019-12-20 Broadcast signal receiving device and broadcast signal receiving method, broadcast signal transceiving system and broadcast signal transceiving method, and determining system and determining method

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