CN112200365A - Product operator management system and method - Google Patents
Product operator management system and method Download PDFInfo
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- CN112200365A CN112200365A CN202011069783.0A CN202011069783A CN112200365A CN 112200365 A CN112200365 A CN 112200365A CN 202011069783 A CN202011069783 A CN 202011069783A CN 112200365 A CN112200365 A CN 112200365A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/10—Network architectures or network communication protocols for network security for controlling access to devices or network resources
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
- H04L67/025—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP] for remote control or remote monitoring of applications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/18—Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast
Abstract
The invention relates to a technical scheme of a product operator management system and a method, which comprises the following steps: the account management is used for carrying out authority management on an account of a product operator and carrying out corresponding data analysis, data issuing and account management on the intelligent display terminal according to the type of the requested account; the method comprises the steps that data of an operator and a corresponding ERP system and/or a store system are communicated, corresponding processing is carried out on an intelligent display terminal according to account number authority, and the displayed information of the intelligent display terminal is configured in a user-defined mode; the intelligent display terminal displays corresponding commodity information through an interactive interface according to the terminal identification of the intelligent display terminal and the configuration information of the operator management terminal, identifies the face characteristics of browsing users, and executes corresponding interactive display according to the identification result. The invention has the beneficial effects that: realize operator, intelligent display terminal's all-round management, product propaganda global unity for show goods shelves need not repeated preparation, use manpower sparingly, material resources.
Description
Technical Field
The invention relates to the field of computers, in particular to a product operator management system and a product operator management method.
Background
The commodities on the traditional retail display prop shelf need to be trained and professional, sales promotion or sales personnel can publicize and introduce the commodities to customers, the retail display props are high in consumption, inconvenient to transport in logistics, and prone to being damaged in the logistics process. When a brand side has new products to be put out of the market or promoted, new display props need to be made again or new sales personnel need to be arranged to display and introduce the products, and the consumed manpower and material resources are large, so that the rapid popularization of the products is not facilitated.
Meanwhile, for the management of operators, the operator account management system in the prior art only aims at the product SKU management of product operators, and cannot carry out all-around management.
Disclosure of Invention
The invention aims to solve at least one of the technical problems in the prior art, and provides a product operator management system and a product operator management method.
The technical scheme of the invention comprises a product operator management system, which is characterized by comprising the following components: the account management center is used for carrying out authority management on accounts of product operators, wherein the authority management comprises warehousing, distribution, hosting, activation, grouping and data collection of the intelligent display terminal, and corresponding data analysis, data issuing and account management are carried out on the intelligent display terminal according to the type of the requested account; the system comprises an operator management terminal, an intelligent display terminal and an account management center, wherein the operator management terminal is connected with an ERP system and/or a store system corresponding to an operator for data intercommunication and is used for executing corresponding activation, authentication and initialization processing on the intelligent display terminal according to account authority issued by the account management center and carrying out custom configuration on information displayed by the intelligent display terminal; the intelligent display terminal displays corresponding commodity information through the interactive interface according to the terminal identification of the intelligent display terminal and the configuration information of the operator management terminal, identifies the face characteristics of the browsing user, and executes corresponding interactive display according to the identification result.
According to the product operator management system, the authority of the account management center on the intelligent display terminal is distributed into partial authority management and full authority management, wherein the partial authority management comprises opening partial authority to an operator, and the operator completes corresponding processing of the authority; all authority management comprises the step that an account management center agent completes processing corresponding to authority of the intelligent display terminal, and part of authority management and all authority management comprise hosting, activating and maintaining of the intelligent display terminal.
According to the product operator management system, the account management center further comprises a prompt for appointing a user to arrive at a store for replenishment and tallying of commodities displayed by the intelligent display terminal, the user is identified by the intelligent display terminal when the commodity arrives at the store, and the account management center determines the user account and sends the user account to the operator management terminal.
The product carrier management system according to, wherein the presentation information includes any combination of video, audio, pictures, text, and links including, but not limited to, live links, mall links, social software links, and game links.
According to the product operator management system, the account management center further includes: carrying out user-defined configuration on the connection mode and the information issuing mode of one or more intelligent display terminals associated with an operator management terminal; the configuration of the connection mode comprises the following steps: selecting short-distance wireless communication or long-distance wireless communication according to the network state of the intelligent display terminal, wherein the short-distance wireless communication is infrared communication, Bluetooth communication and hotspot communication, and the long-distance wireless communication comprises Wi-Fi (wireless fidelity), 4G (fourth generation) communication and 5G communication; the configuration of the information issuing mode comprises timing issuing and real-time issuing, the timing issuing transmits and displays the display information according to a set time interval, and the real-time issuing transmits and displays the display information in a non-time interval mode and real-time data copying mode.
According to the product operator management system, the intelligent display terminal comprises: the method comprises the steps of collecting images of a user standing in front of the intelligent display terminal and exceeding a set time through a camera device, sending the images to an account management center for biological feature recognition, confirming face features, age, gender, height and body type of the user and wearing ornaments or not through biological features, inquiring according to applicable features of biological features and stored commodities, and displaying corresponding commodity information to the user.
According to the product operator management system, the intelligent display terminal inquires according to the biological characteristics and the applicable characteristics of the stored commodity, and comprises the following steps: the corresponding processing is carried out by one or more items of hypothesis test, significance test, difference analysis, correlation analysis, test, variance analysis, chi-square analysis, partial correlation analysis, distance analysis, simple regression analysis, multiple regression analysis, stepwise regression, regression prediction, residual analysis, ridge regression analysis, curve estimation, factor analysis, cluster analysis, principal component analysis, fast clustering method and method, discriminant analysis, corresponding analysis and multiple corresponding analysis.
According to the product operator management system, the intelligent display terminal further comprises: the method comprises the steps of detecting whether a user picks up a commodity through an infrared detection device, displaying interaction corresponding to commodity information on an interaction interface according to the commodity information, and sending corresponding interaction data and commodity introduction data to a user mobile terminal, wherein the interaction comprises but is not limited to video explanation, photographing, magic mirror and changing.
According to the product operator management system, the intelligent display terminal further comprises a third-party social software which pushes the corresponding registration link and the associated third-party social software to the user mobile terminal, and the interaction data and the commodity introduction data are automatically forwarded to the corresponding consumer social software account according to the user authorization.
The technical scheme of the invention also comprises a product operator management method, which is characterized by comprising the following steps: the method comprises the following steps of account management, wherein the account management is used for carrying out authority management on accounts of product operators, wherein the authority management comprises warehousing, distribution, hosting, activation, grouping and data collection of an intelligent display terminal, and corresponding data analysis, data issuing and account management are carried out on the intelligent display terminal according to the type of a requested account; the method comprises the following steps of operator management, wherein the operator is communicated with a corresponding FRP system and/or a shop system, corresponding activation, authentication and initialization processing are carried out on an intelligent display terminal according to issued account number authority, and the displayed information of the intelligent display terminal is configured in a user-defined mode; and displaying information, namely displaying corresponding commodity information through an interactive interface through the intelligent display terminal according to the terminal identification of the intelligent display terminal and the configuration information of the operator management terminal, identifying the face characteristics of the browsing user, and performing corresponding interactive display according to the identification result.
The invention has the beneficial effects that: realize operator, intelligent display terminal's all-round management, product propaganda global unity for show goods shelves need not repeated preparation, use manpower sparingly, material resources.
Drawings
The invention is further described below with reference to the accompanying drawings and examples;
FIG. 1 is an interaction diagram according to an embodiment of the invention;
FIG. 2 illustrates an intelligent display control of a long-range wireless communication mode according to an embodiment of the present invention;
FIG. 3 illustrates an intelligent display control of a short-range wireless communication according to an embodiment of the present invention;
FIG. 4 is a flow diagram illustrating intelligent display control, according to an embodiment of the present invention;
FIG. 5 is a flowchart illustrating a control procedure for intelligent display based on a mobile terminal according to an embodiment of the present invention;
FIG. 6 is a block diagram illustrating product operator management according to an embodiment of the present invention;
fig. 7 is a diagram illustrating rights management according to an embodiment of the present invention.
Detailed Description
Reference will now be made in detail to the present preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to like elements throughout.
In the description of the present invention, the meaning of a plurality of means is one or more, the meaning of a plurality of means is two or more, and larger, smaller, larger, etc. are understood as excluding the number, and larger, smaller, inner, etc. are understood as including the number.
In the description of the present invention, the consecutive reference numbers of the method steps are for convenience of examination and understanding, and the implementation order between the steps is adjusted without affecting the technical effect achieved by the technical solution of the present invention by combining the whole technical solution of the present invention and the logical relationship between the steps.
In the description of the present invention, unless otherwise explicitly defined, terms such as set, etc. should be broadly construed, and those skilled in the art can reasonably determine the specific meanings of the above terms in the present invention in combination with the detailed contents of the technical solutions.
Fig. 1 is a schematic interaction diagram according to an embodiment of the present invention, where the apparatus shown in fig. 1 includes an intelligent display apparatus and a server, the intelligent display apparatus includes a display unit, a processing unit, and a first signaling unit, the server includes a display information editing unit, a display information issuing unit, and a second signaling unit, and the first signaling unit and the second signaling unit are connected through remote communication; the display information editing unit is used for performing custom editing and configuration on the multimedia material to generate corresponding display information; the display information issuing unit carries out interactive verification with the intelligent display device according to the configuration of the display information and sends the display information; the processing unit is used for receiving and analyzing the display information and correspondingly displaying the display information through the display unit according to the configuration of the display information.
The display information editing unit is used for generating display information, editing multimedia data through an interactive interface of the display information editing unit and editing configuration data of the display information;
the display information issuing unit is used for issuing display information, establishing wireless communication connection with the intelligent display device, and performing corresponding display according to the display information and the configuration data through the intelligent display device.
Fig. 2 illustrates an intelligent display control method of a remote wireless communication method according to an embodiment of the present invention, which connects and transmits display information through 4G communication/5G communication/Wi-Fi communication when an intelligent display device is capable of remote wireless communication.
Fig. 3 shows an intelligent display control mode of a short-range wireless communication mode according to an embodiment of the present invention, when the intelligent display device is inconvenient to communicate, a mobile terminal (e.g., a mobile phone, a tablet computer, etc.) sends a request for obtaining display information like a cloud service, and after a server and the mobile terminal perform mutual authentication and establish connection, the server and the intelligent display device perform short-range communication in a bluetooth, infrared and hotspot mode to complete sending and display of the display information.
Fig. 4 is a flowchart illustrating an intelligent display control according to an embodiment of the present invention, where a user logs in a PC and uploads edited information such as video sources and pictures in a media library through a content management platform. In an information release management system of an international intelligent marketing comprehensive service platform at a selling point, an activated and authenticated intelligent display terminal is released or regularly released, and materials (video files, pictures, characters, online shopping malls, live broadcast connections, social software connections and mini games) uploaded and edited by a template are released to the intelligent terminal through long connections under a netty frame. The intelligent terminal is connected with a network through a wifi module to download material (video files, pictures, characters, online shopping mall links, live broadcast links, social software links and mini game links) resources in the configuration file and store the material resources to the local. And the intelligent display terminal displays the content of the local material on a display screen of the intelligent display terminal by reading and downloading the local file.
The process comprises the following steps:
s410, logging in a WEB client or a PC client through a client;
s420, after verification, acquiring an intelligent display channel to be issued through an electronic map provided by a server;
s430, carrying out user-defined editing on the multimedia material through an editing interface, and simultaneously configuring a publishing mode;
s440, one-click publishing is carried out, and timed publishing or real-time publishing is carried out according to configuration;
s450, the intelligent display device obtains the display information and configuration, and selects a corresponding connection mode (refer to the connection modes of the figures 2 and 3) according to the network state of the intelligent display terminal;
and S460, the intelligent display terminal reads and stores the data read locally by the intelligent display terminal through multimedia and displays the data on the display screen.
The activated and authenticated intelligent display terminal is released or the uploaded and edited material (video files, pictures, characters, online shopping malls, live broadcast connection, social software connection, mini games) of the template is released at regular time
Fig. 5 is a flowchart illustrating an intelligent display control based on a mobile terminal according to an embodiment of the present invention. Under the extreme condition that the intelligent display terminal cannot be connected with a Wi-Fi network and a 4G/5G network, the material (video files, pictures, characters, online shopping mall links, live broadcast links, social software links and mini-game links) resources can be downloaded and stored to the intelligent mobile terminal through the intelligent mobile terminal under the condition that the network exists. Then the downloaded materials are connected with the intelligent display terminal through the Bluetooth, and then the materials downloaded by the intelligent mobile terminal are transmitted to the intelligent display terminal.
The process comprises the following steps:
s510, the intelligent display device sends a request for downloading display information from a cloud service;
s520, receiving the display information through the mobile terminal;
s530, the mobile terminal completes interactive authentication with the server and the intelligent display device and establishes connection in a Bluetooth, infrared and hot spot mode;
and S540, the intelligent display device displays the downloaded display information.
According to the above embodiment, the technical solution of the present invention further discloses: the intelligent display terminal that needs to publicize new products or promote sales, to the intelligent display terminal who has activated and authenticated, need acquire intelligent display terminal consumptive material model.
The real-time display is a time interval-free mode, and the consistency of data at two ends of each intelligent display terminal of the system is ensured through real-time data copying, so that zero loss of the data is ensured. The timed transmission is a data transmission method with time intervals.
The server generally selects a cloud server, and for the cloud server, the cloud server can receive an access request of a client (a PC end or a web page end) to edit and issue the display information.
Fig. 6 is a block diagram illustrating product operator management according to an embodiment of the present invention, including: the account management center is used for carrying out authority management on accounts of product operators, wherein the authority management comprises warehousing, distribution, hosting, activation, grouping and data collection of the intelligent display terminal, and corresponding data analysis, data issuing and account management are carried out on the intelligent display terminal according to the type of the requested account; the system comprises an operator management terminal, an intelligent display terminal and an account management center, wherein the operator management terminal is connected with an ERP system and/or a store system corresponding to an operator for data intercommunication and is used for executing corresponding activation, authentication and initialization processing on the intelligent display terminal according to account authority issued by the account management center and carrying out custom configuration on information displayed by the intelligent display terminal; the intelligent display terminal displays corresponding commodity information through the interactive interface according to the terminal identification and the configuration information of the operator management terminal, identifies the face characteristics of the browsing user and executes corresponding interactive display according to the identification result
Fig. 7 is a diagram illustrating rights management according to an embodiment of the present invention, including: in order to realize the connection and control of the product operator to the intelligent display terminal quickly and conveniently, the system comprises the steps of warehousing, distribution, hosting, activation, grouping and data collection of the product operator to the intelligent display terminal. After the intelligent display terminal of the product operator arrives, the manager can put the intelligent display terminal in storage. And then distributing the intelligent display terminal to all regions or stores around the world under an account system, and enabling a store manager to install, activate and authenticate the intelligent display terminal through the intelligent mobile terminal and initialize the intelligent display terminal. The product operator administrator can also host the activation, authentication and initialization authority of part or all of the intelligent display terminals to the cooperators, and the cooperators can perform activation, authentication and initialization operations on the intelligent display terminals. The product operator can also host the display content authority of all or part of the intelligent display terminals to professional partners. The system provides data intercommunication with a product operator ERP system or a store ERP system. The intelligent display terminal can be used for replenishing and managing products on the intelligent display terminal, and reminding a store clerk of arriving at the store through the VIP to more accurately serve store consumers and manage goods. The intelligent display terminal camera captures the image, the staying time of the image exceeds the preset time to trigger the video explanation. The product stops to observe on intelligent display terminal to the shop consumer, can trigger photosensitive or gravity or infrared sensor when picking up intelligent display terminal and going up the product, and the sensor sends instruction broadcast video explanation or links to this product to recommend live broadcast room to intelligent display terminal to carry out the interdynamic with the consumer. The intelligent display terminal collects and reports the data of the face, the age, the gender and the like of a consumer to a big data center system of the international intelligent marketing comprehensive service platform at a selling point, the big data center analyzes the data according to the age, the gender, the skin color, whether glasses are arranged, the height, the weight and the like, and accurately recommends the data obtained by the analysis of the big data to the product which is suitable for the user in the brand and is suitable for the user (for example, the user takes a lipstick at the intelligent display terminal, the age, the face, the height, the skin color and the like of the consumer are captured by a camera of the intelligent display terminal and reported to the big data center system of the international intelligent marketing comprehensive service platform at the selling point, and the big data center recommends a lipstick number which is more suitable for the consumer to the consumer. The consumer can also interact with products or recommended products on the intelligent display terminal, including shooting, magic mirror, changing into a decoration, then sending and sharing video information to a WeChat friend circle, a WeChat video number, a Xinlang microblog, an instagram, a tremble, a Facebook and the like of the social software account of the consumer through shooting pictures generated by the interaction of the consumer and the products or recommended commodities on the intelligent display terminal.
The embodiments of the present invention have been described in detail with reference to the accompanying drawings, but the present invention is not limited to the above embodiments, and various changes can be made within the knowledge of those skilled in the art without departing from the gist of the present invention.
Claims (10)
1. A product operator management system, the system comprising:
the account management center is used for carrying out authority management on accounts of product operators, wherein the authority management comprises warehousing, distribution, hosting, activation, grouping and data collection of the intelligent display terminal, and corresponding data analysis, data issuing and account management are carried out on the intelligent display terminal according to the type of the requested account;
the system comprises an operator management terminal, an intelligent display terminal and an account management center, wherein the operator management terminal is connected with an ERP system and/or a store system corresponding to an operator for data intercommunication and is used for executing corresponding activation, authentication and initialization processing on the intelligent display terminal according to account authority issued by the account management center and carrying out custom configuration on information displayed by the intelligent display terminal;
the intelligent display terminal displays corresponding commodity information through the interactive interface according to the terminal identification of the intelligent display terminal and the configuration information of the operator management terminal, identifies the face characteristics of the browsing user, and executes corresponding interactive display according to the identification result.
2. The product operator management system according to claim 1, wherein the authority of the account management center to the intelligent display terminal is distributed into partial authority management and full authority management, wherein the partial authority management includes opening partial authority to an operator, and the operator completes processing corresponding to the authority; all authority management comprises the step that an account management center agent completes processing corresponding to authority of the intelligent display terminal, and part of authority management and all authority management comprise hosting, activating and maintaining of the intelligent display terminal.
3. The product operator management system according to claim 1, wherein the account management center further includes a reminder to designate a user to the store for replenishment and tallying of the goods displayed by the intelligent display terminal, wherein the store reminder identifies the user through the intelligent display terminal, and the account management center determines the user account and transmits the user account to the operator management terminal.
4. The product carrier management system of claim 1, wherein the presentation information comprises any combination of video, audio, pictures, text, and links including, but not limited to, live links, mall links, social software links, and game links.
5. The product carrier management system according to claim 1, wherein the account management center further includes: carrying out user-defined configuration on the connection mode and the information issuing mode of one or more intelligent display terminals associated with an operator management terminal;
the configuration of the connection mode comprises the following steps: selecting short-distance wireless communication or long-distance wireless communication according to the network state of the intelligent display terminal, wherein the short-distance wireless communication is infrared communication, Bluetooth communication and hotspot communication, and the long-distance wireless communication comprises Wi-Fi (wireless fidelity), 4G (fourth generation) communication and 5G communication;
the configuration of the information issuing mode comprises timing issuing and real-time issuing, the timing issuing transmits and displays the display information according to a set time interval, and the real-time issuing transmits and displays the display information in a non-time interval mode and real-time data copying mode.
6. The product carrier management system according to claim 1, wherein the intelligent display terminal comprises:
the method comprises the steps of collecting images of a user standing in front of the intelligent display terminal and exceeding a set time through a camera device, sending the images to an account management center for biological feature recognition, confirming face features, age, gender, height and body type of the user and wearing ornaments or not through biological features, inquiring according to applicable features of biological features and stored commodities, and displaying corresponding commodity information to the user.
7. The product carrier management system according to claim 1, wherein the query of the intelligent display terminal according to the applicable characteristics of the biometric characteristic and the stored commodity comprises:
the corresponding processing is carried out by one or more items of hypothesis test, significance test, difference analysis, correlation analysis, test, variance analysis, chi-square analysis, partial correlation analysis, distance analysis, simple regression analysis, multiple regression analysis, stepwise regression, regression prediction, residual analysis, ridge regression analysis, curve estimation, factor analysis, cluster analysis, principal component analysis, fast clustering method and method, discriminant analysis, corresponding analysis and multiple corresponding analysis.
8. The product carrier management system according to claim 6, wherein the intelligent display terminal further comprises:
the method comprises the steps of detecting whether a user picks up a commodity through an infrared detection device, displaying interaction corresponding to commodity information on an interaction interface according to the commodity information, and sending corresponding interaction data and commodity introduction data to a user mobile terminal, wherein the interaction comprises but is not limited to video explanation, photographing, magic mirror and changing.
9. The product carrier management system of claim 7, wherein the intelligent display terminal further comprises a third-party social software that pushes the corresponding registration link and the associated third-party social software to the user mobile terminal, and automatically forwards the interaction data and the merchandise introduction data to the corresponding consumer social software account according to the user authorization.
10. A method for product operator management, the method comprising:
the method comprises the following steps of account management, wherein the account management is used for carrying out authority management on accounts of product operators, wherein the authority management comprises warehousing, distribution, hosting, activation, grouping and data collection of an intelligent display terminal, and corresponding data analysis, data issuing and account management are carried out on the intelligent display terminal according to the type of a requested account;
the method comprises the following steps of operator management, wherein the operator is communicated with a corresponding ERP system and/or a store system, corresponding activation, authentication and initialization processing are carried out on an intelligent display terminal according to issued account number authority, and the displayed information of the intelligent display terminal is configured in a user-defined mode;
and displaying information, namely displaying corresponding commodity information through an interactive interface through the intelligent display terminal according to the terminal identification of the intelligent display terminal and the configuration information of the operator management terminal, identifying the face characteristics of the browsing user, and performing corresponding interactive display according to the identification result.
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