CN112087372A - WeChat applet-based advertisement broadcasting control system - Google Patents

WeChat applet-based advertisement broadcasting control system Download PDF

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Publication number
CN112087372A
CN112087372A CN202010956585.XA CN202010956585A CN112087372A CN 112087372 A CN112087372 A CN 112087372A CN 202010956585 A CN202010956585 A CN 202010956585A CN 112087372 A CN112087372 A CN 112087372A
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China
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advertisement
module
wechat applet
control system
playing
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CN202010956585.XA
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Chinese (zh)
Inventor
李维
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Guangdong Wanwei Computer Service Co ltd
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Guangdong Wanwei Computer Service Co ltd
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Priority to CN202010956585.XA priority Critical patent/CN112087372A/en
Publication of CN112087372A publication Critical patent/CN112087372A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04Real-time or near real-time messaging, e.g. instant messaging [IM]
    • H04L51/046Interoperability with other network applications or services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00Arrangements for software engineering
    • G06F8/30Creation or generation of source code
    • G06F8/31Programming languages or programming paradigms
    • G06F8/315Object-oriented languages
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00Arrangements for software engineering
    • G06F8/30Creation or generation of source code
    • G06F8/36Software reuse
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/08Network architectures or network communication protocols for network security for authentication of entities
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H04L67/025Protocols based on web technology, e.g. hypertext transfer protocol [HTTP] for remote control or remote monitoring of applications

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Software Systems (AREA)
  • General Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computing Systems (AREA)
  • Computer Hardware Design (AREA)
  • Computer Security & Cryptography (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention provides an advertisement broadcasting control system based on a WeChat applet, which comprises an advertisement publishing module, a safe transmission authentication module, an advertisement broadcasting module and an information monitoring module. For a system maintainer, the system maintainer can operate on a plurality of mobile phone platforms by only writing one code, thereby bringing better maintainability; the development popularity is high, the development language is easy to learn, the development difficulty and the maintenance cost are reduced, and in addition, the componentization and data bidirectional binding design is adopted, so that the code reusability is improved, and the code complexity is reduced. The advertisement broadcasting control system of the WeChat applet integrates the advantages of the C/S mode and the B/S mode, and avoids the disadvantages of the C/S mode and the B/S mode to a great extent. The user experience that rivals native applications is achieved through the high performance and openness of the WeChat applet.

Description

WeChat applet-based advertisement broadcasting control system
Technical Field
The invention relates to the field of advertisement media, in particular to an advertisement broadcasting control system based on a WeChat applet.
Background
Conventional advertisement broadcasting control systems generally adopt one of two implementation modes: C/S mode and B/S mode.
C/S (Client/Server), namely Client/Server; the advertisement broadcasting control system under the C/S can make full use of the advantages of hardware environments at two ends, and reasonably distributes tasks to the Client end and the Server end to realize the task, thereby reducing the communication overhead of the system. However, the C/S mode needs to develop different versions of software for different operating systems, which is costly to develop and has low maintainability, and in addition, as the product is updated faster and faster, the C/S mode is difficult to adapt to the market with more intense competition.
B/S (Browser/Server), i.e. Browser/Server. With the rise of Internet technology, B/S is a changed or improved structure of C/S mode. Under the structure, the user work interface is realized through a browser webpage, and the main business logic is realized at the server side, so that the load of a client computer is greatly simplified, and the cost and the workload of system maintenance and upgrading are reduced. However, the performance of software in B/S mode is limited by the performance of the browser, resulting in lower software performance. In addition, many functions cannot be realized on the browser, such as directly modifying a local file, and the like, due to the security mechanism of the browser.
Therefore, a new advertisement broadcasting control system is urgently needed to solve the existing problems.
Disclosure of Invention
In order to solve the problems, the invention adopts the following technical scheme: an advertisement broadcasting control system based on WeChat applet, comprising: the system comprises an advertisement publishing module, a safety transmission authentication module, an advertisement playing module and an information monitoring module, wherein the advertisement publishing module, the advertisement playing module and the information monitoring module are all connected with the safety transmission authentication module;
the advertisement publishing module is used for editing advertisement materials to be played to manufacture advertisements, previewing the advertisements and sending the advertisements to the secure transmission authentication module;
the safety transmission authentication module is used for transmitting the information to be issued by the playing plan to the advertisement playing module;
the advertisement playing module is used for displaying the received advertisement information in real time;
the information monitoring module monitors the advertisement playing module in real time through the safety transmission authentication module.
Furthermore, the advertisement publishing comprises a WeChat applet user interface program, and an advertisement production server and an advertisement publishing server which are connected with the WeChat applet user interface program, wherein the advertisement production server and the advertisement publishing server are both connected with the secure transmission authentication module.
Further, the WeChat applet user interface program is used for providing human-computer interaction functions.
Furthermore, the advertisement publishing server further comprises an advertisement auditing subsystem and a playing plan subsystem, wherein the advertisement auditing subsystem and the playing plan subsystem are both connected with the safe transmission authentication module, the advertisement auditing subsystem is used for auditing the advertisement which has submitted the auditing request, and the playing plan subsystem is used for scheduling the advertisement and appointing the playing terminal.
Furthermore, the security transmission authentication module comprises a first security authentication transmission device, a local area network, the internet and a second security transmission device, the advertisement publishing server is connected with the local area network through the first security authentication transmission device, the local area network is connected with the internet through the second security transmission device, and the local area network is connected with the advertisement playing module.
Furthermore, the information monitoring module comprises a central monitoring submodule and a front-end acquisition submodule, and the central monitoring submodule is connected with the front-end acquisition submodule through the safety transmission authentication module.
Furthermore, the central monitoring submodule comprises a program monitoring server, an exchanger and a disk array, wherein the program monitoring server is connected with the internet through the exchanger, and the program monitoring server is connected with the disk array.
The invention has the beneficial effects that: by using the technology of the advertisement broadcasting control system of the WeChat applet, for a system user, the system user does not need to download and install, and the system can be used and carried out immediately, so that the system is convenient and quick. For a system maintainer, the system maintainer can operate on a plurality of mobile phone platforms by only writing one code, thereby bringing better maintainability; meanwhile, development and use of development languages such as HTML and Javascript which are high in popularity and easy to operate are achieved, development difficulty and maintenance cost are reduced, and due to the design of componentization and data bidirectional binding, reusability of codes is greatly improved, and complexity of the codes is reduced. For the existing advertisement broadcasting control system of the C/S mode and the B/S mode, the advertisement broadcasting control system of the WeChat applet integrates the advantages of the C/S mode and the B/S mode, and simultaneously avoids the disadvantages of the C/S mode and the B/S mode to a great extent. The user experience that rivals native applications is achieved through the high performance and openness of the WeChat applet.
Drawings
The figures further illustrate the invention, but the examples in the figures do not constitute any limitation of the invention.
Fig. 1 is a schematic block connection diagram of an advertisement broadcasting control system based on a WeChat applet according to an embodiment;
fig. 2 is a schematic diagram illustrating module connections of an advertisement playing control system based on a WeChat applet according to another embodiment.
Detailed Description
The technical solutions of the present invention will be further described below with reference to the accompanying drawings of the embodiments of the present invention, and the present invention is not limited to the following specific embodiments. It should be noted that the embodiments and features of the embodiments may be combined with each other without conflict.
As shown in fig. 1 to 2, an advertisement broadcasting control system based on a WeChat applet includes: advertisement issue module 10, safety transmission authentication module 20, advertisement broadcast module 30 and information monitoring module 40, advertisement issue module 10 advertisement broadcast module 30 with information monitoring module 40 all with safety transmission authentication module 20 connects, advertisement issue module 10 is used for editing the advertisement material that needs the broadcast and making into the advertisement and preview and send to safety transmission authentication module 20, safety transmission authentication module 20 is used for transmitting the information that the plan of broadcast needs to be published to advertisement broadcast module 30, advertisement broadcast module 30 is used for showing received advertisement information in real time, information monitoring module 40 passes through safety transmission authentication module 20 real time monitoring advertisement broadcast module 30.
Specifically, the advertisement publishing includes a wechat applet user interface program 11, and an advertisement production server 12 and an advertisement publishing server 13 connected thereto, and both the advertisement production server 12 and the advertisement publishing server 13 are connected to the secure transmission authentication module 20. Further, the wechat applet user interface program 11 is used to provide human-machine interaction functionality. The advertisement publishing server 13 further includes an advertisement auditing subsystem and a playing plan subsystem, both of which are connected to the secure transmission authentication module 20, the advertisement auditing subsystem is used for auditing the advertisement that has submitted the auditing request, and the playing plan subsystem is used for scheduling the advertisement and designating the playing terminal.
That is, the WeChat applet user interface program 11 edits the advertisement material to be played, and after the editing is completed, local preview is performed, so that after the advertisement material is ensured to have no problem, submission and verification are performed. Further, the wechat applet user interface program 11 is connected with the advertisement production server 12 and the advertisement issue server 13 respectively, so that the wechat applet user interface program 11 can directly send instructions to the advertisement production server 12 and the advertisement issue server 13 and receive information feedback from the advertisement production server 12 and the advertisement issue server 13. It is worth mentioning that by using the wechat applet user interface program 11, it is possible to directly edit and send control commands to the registered advertisement machine, that is, edit the registered advertisement machine, including but not limited to terminal basic information management, terminal resolution management, terminal geographical location grouping, terminal power policy management, organization architecture management; control commands are sent to the registered advertisers including, but not limited to, power on/off commands, restart commands, sleep commands, volume adjustment commands. The advertisement can be made and released and the running state of the advertisement machine can be monitored at any time and any place as long as the mobile phone is in hand.
In the above embodiment, the specific advertisement machine is selected on the wechat applet user interface program 11 according to the requirement by logging in the wechat applet user interface program 11. That is, the information of all registered advertisement machines can be checked by using the basic information management of the terminal, and a specific advertisement machine can be well edited by the resolution management of the terminal, the geographical position grouping of the terminal, the power policy management of the terminal and the management of an organization structure. Further, when the advertisement player is abnormal in the editing process, the abnormal advertisement player can be found by logging in the WeChat applet user interface program 11, then a restart command is sent, and the abnormal advertisement player is restarted by remote control.
That is to say, the advertisement publishing module 10 is used to edit the advertisement, and then the internal advertisement auditing subsystem is used to audit, that is, the user sends an auditing request to the edited advertisement, then the advertisement auditing subsystem sends the advertisement to the playing planning subsystem for planned typesetting of playing after auditing, and finally sends the whole advertisement to the safety transmission authentication module 20, and sends the whole advertisement to the advertisement playing module 30 of the corresponding advertisement player after relevant safety information auditing is performed by the safety transmission authentication module 20 for playing. It is worth mentioning that, during the playing process, the information monitoring module 40 monitors the advertisement in real time, that is, the advertisement playing module 30 monitors the advertisement in real time.
Therefore, by adopting the technology of the WeChat applet, the system user does not need to download and install, and the method is convenient and quick to use and can be used as soon as possible. For a system maintainer, the system maintainer can operate on a plurality of mobile phone platforms by only writing one code, thereby bringing better maintainability; meanwhile, development and use of development languages such as HTML and Javascript which are high in popularity and easy to operate are achieved, development difficulty and maintenance cost are reduced, and due to the design of componentization and data bidirectional binding, reusability of codes is greatly improved, and complexity of the codes is reduced. For the existing advertisement broadcasting control system of the C/S mode and the B/S mode, the advertisement broadcasting control system integrates the advantages of the C/S mode and the B/S mode, and simultaneously avoids the disadvantages of the C/S mode and the B/S mode to a great extent. That is, a user experience comparable to native applications is achieved through the high performance and openness of WeChat applets.
In one embodiment, the secure transmission authentication module 20 includes a first secure transmission device, a local area network, an internet and a second secure transmission device, the advertisement distribution server 13 is connected to the local area network through the first secure transmission device, the local area network is connected to the internet through the second secure transmission device, and the local area network is connected to the advertisement playing module 30. The information monitoring module 40 includes a central monitoring sub-module 41 and a front-end acquisition sub-module 42, and the central monitoring sub-module 41 is connected to the front-end acquisition sub-module 42 through the secure transmission authentication module 20. The central monitoring submodule 41 includes a program monitoring server, an exchange and a disk array, the program monitoring server is connected to the internet through the exchange, and the program monitoring server is connected to the disk array.
That is, the advertisement sent from the advertisement distribution server 13 is first authenticated by the first security authentication transmission device, and then transmitted to the lan after authentication, and when the registered advertisement player is within the range of the lan, the transmitted advertisement can be directly played. Further, when the advertisement needs to be sent to the advertisement machines in other areas through the internet, the advertisement is subjected to second security authentication through second security transmission equipment, and then is transmitted to the internet after the authentication is completed, and finally the advertisement is sent to the advertisement machines in other areas for playing.
Therefore, when a simple advertisement needs to be delivered, the simple advertisement can be directly edited by the WeChat applet and then directly sent to the secure transmission authentication module 20 for authentication, and the simple advertisement can be played by the advertisement playing module 30 after the authentication is completed.
In one embodiment, the advertisement playing module includes an advertiser main board 31, an LED screen 42 and advertisement program player software 43, that is, an advertisement playing module is installed in each registered advertiser, the LED screen 42 is installed on the advertiser for displaying advertisement content, and the LED screen 42 is connected to the advertiser main board 31 and the advertisement program player software 43, respectively, so that the edited advertisement is sent to the advertiser main board 31, and then the advertisement is sent to the advertisement program player software 43 through the advertiser main board 31, and finally played on the LED screen 42.
In summary, the above embodiments are not intended to be limiting embodiments of the present invention, and modifications and equivalent variations made by those skilled in the art based on the spirit of the present invention are within the technical scope of the present invention.

Claims (7)

1. An advertisement broadcasting control system based on WeChat applet, comprising: the system comprises an advertisement publishing module, a safety transmission authentication module, an advertisement playing module and an information monitoring module, wherein the advertisement publishing module, the advertisement playing module and the information monitoring module are all connected with the safety transmission authentication module;
the advertisement publishing module is used for editing advertisement materials to be played to manufacture advertisements, previewing the advertisements and sending the advertisements to the secure transmission authentication module;
the safety transmission authentication module is used for transmitting the information to be issued by the playing plan to the advertisement playing module;
the advertisement playing module is used for displaying the received advertisement information in real time;
the information monitoring module monitors the advertisement playing module in real time through the safety transmission authentication module.
2. The WeChat applet-based advertising control system according to claim 1, characterized in that: the advertisement publishing comprises a WeChat applet user interface program, and an advertisement making server and an advertisement publishing server which are connected with the WeChat applet user interface program, wherein the advertisement making server and the advertisement publishing server are both connected with the safe transmission authentication module.
3. The WeChat applet-based advertising control system according to claim 2, characterized in that: the WeChat applet user interface program is used to provide human-computer interaction functionality.
4. The WeChat applet-based advertising control system according to claim 2, characterized in that: the advertisement publishing server also comprises an advertisement checking subsystem and a playing plan subsystem, wherein the advertisement checking subsystem and the playing plan subsystem are both connected with the safe transmission authentication module, the advertisement checking subsystem is used for checking the advertisement which has submitted the checking request, and the playing plan subsystem is used for scheduling the advertisement and appointing the playing terminal.
5. The WeChat applet-based advertising control system according to claim 2, characterized in that: the safety transmission authentication module comprises first safety authentication transmission equipment, a local area network, the Internet and second safety transmission equipment, the advertisement publishing server is connected with the local area network through the first safety authentication transmission equipment, the local area network is connected with the Internet through the second safety transmission equipment, and the local area network is connected with the advertisement playing module.
6. The WeChat applet-based advertising control system according to claim 5, characterized in that: the information monitoring module comprises a central monitoring submodule and a front-end acquisition submodule, and the central monitoring submodule is connected with the front-end acquisition submodule through the safety transmission authentication module.
7. The WeChat applet-based advertising control system according to claim 6, characterized in that: the central monitoring submodule comprises a program monitoring server, an exchanger and a disk array, the program monitoring server is connected with the Internet through the exchanger, and the program monitoring server is connected with the disk array.
CN202010956585.XA 2020-09-12 2020-09-12 WeChat applet-based advertisement broadcasting control system Pending CN112087372A (en)

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CN202010956585.XA CN112087372A (en) 2020-09-12 2020-09-12 WeChat applet-based advertisement broadcasting control system

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Application Number Priority Date Filing Date Title
CN202010956585.XA CN112087372A (en) 2020-09-12 2020-09-12 WeChat applet-based advertisement broadcasting control system

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104580082A (en) * 2013-10-15 2015-04-29 上海申铁信息工程有限公司 Railway media advertisement broadcasting and controlling system
CN110502235A (en) * 2019-07-24 2019-11-26 江苏大学 One kind being based on wechat small routine and movable methods of exhibiting
CN111260405A (en) * 2020-01-17 2020-06-09 深圳市晓风建筑环境科技有限公司 Personalized advertisement quick release and secondary propagation method
CN111415203A (en) * 2020-03-23 2020-07-14 广州南翼信息科技有限公司 Online self-service payment advertisement publishing system and method

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104580082A (en) * 2013-10-15 2015-04-29 上海申铁信息工程有限公司 Railway media advertisement broadcasting and controlling system
CN110502235A (en) * 2019-07-24 2019-11-26 江苏大学 One kind being based on wechat small routine and movable methods of exhibiting
CN111260405A (en) * 2020-01-17 2020-06-09 深圳市晓风建筑环境科技有限公司 Personalized advertisement quick release and secondary propagation method
CN111415203A (en) * 2020-03-23 2020-07-14 广州南翼信息科技有限公司 Online self-service payment advertisement publishing system and method

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Application publication date: 20201215