CN112084352B - Data processing method, data display method and device - Google Patents

Data processing method, data display method and device Download PDF

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Publication number
CN112084352B
CN112084352B CN202010934401.XA CN202010934401A CN112084352B CN 112084352 B CN112084352 B CN 112084352B CN 202010934401 A CN202010934401 A CN 202010934401A CN 112084352 B CN112084352 B CN 112084352B
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media content
browsing
user
coordinate point
content
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CN112084352A (en
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何文卿
罗远浩
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Douyin Vision Co Ltd
Douyin Vision Beijing Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/44—Browsing; Visualisation therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques

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  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
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  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
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Abstract

The present disclosure provides a data processing method and a data display method and device, including: acquiring user browsing data corresponding to media content; determining user quantity information corresponding to different browsing nodes of the media content based on the user browsing data; and generating media content interaction information based on the user number information corresponding to the different browsing nodes.

Description

Data processing method, data display method and device
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to a data processing method and a data display method and apparatus.
Background
With the advent of the information age, people can acquire information through a variety of media contents. After publishing a certain media content, an author typically needs to know about the browsing behavior of the user to determine the content that the user is interested in the media content.
In the related art, an author can only view the browsing times, praise numbers, comment numbers, and the like of the media content, but cannot accurately judge the detailed browsing situation corresponding to the media content.
Disclosure of Invention
The embodiment of the disclosure at least provides a data processing method and a data display method and device.
In a first aspect, an embodiment of the present disclosure provides a data processing method, including:
acquiring user browsing data corresponding to media content;
determining user quantity information corresponding to different browsing nodes of the media content based on the user browsing data;
and generating media content interaction information based on the user number information corresponding to the different browsing nodes.
In one possible embodiment, in the case that the media content includes article content, the user browsing data of the media content includes a first ratio between an area where the article content has been presented when the user stops browsing and a total area of the article content;
and under the condition that the media content comprises video content or audio content, the user browsing data of the media content comprises a browsing time interval, wherein the browsing time interval is a time interval between the starting playing time and the ending playing time of the media content in a natural playing state.
In a possible implementation manner, the determining, based on the user browsing data, information of the number of users corresponding to different browsing nodes of the media content includes:
for each browsing node of the media content, determining a first user number comprising the browsing node based on user browsing data of the media content;
and taking the ratio of the first user number to the total user number for browsing the media content as the user number information corresponding to the browsing node.
In a possible implementation manner, generating media content interaction information based on the information of the number of users corresponding to the different browsing nodes includes:
and generating a statistical chart for representing the user browsing condition corresponding to the media content based on the user quantity information corresponding to the different browsing nodes corresponding to the media content, and sending the statistical chart to a user side corresponding to an author of the media content for displaying.
In a possible implementation manner, generating a statistical graph for characterizing browsing situations of users corresponding to the media content based on the information of the number of users corresponding to the different browsing nodes corresponding to the media content includes:
determining coordinate values of a plurality of coordinate points by taking different browsing nodes of the media content as abscissa and user quantity information corresponding to the different browsing nodes as ordinate;
and generating a browsing curve corresponding to the media content based on the coordinate values of the plurality of coordinate points.
In a possible embodiment, the method further comprises:
determining target media content corresponding to each coordinate point in the browsing curve; the target media content is used for showing after the coordinate point is triggered.
In a possible implementation manner, in a case that the media content includes video content, the determining the target media content corresponding to each coordinate point in the browsing curve includes:
and taking the video frame at the browsing node of each coordinate point in the video content as the target media content corresponding to the coordinate point.
In a possible implementation manner, in a case that the media content includes article content or audio content, the determining the target media content corresponding to each coordinate point in the browsing curve includes:
determining a display interval of the media content corresponding to each coordinate point based on the browsing node corresponding to each coordinate point;
and taking the media content corresponding to the display interval in the media content as the target media content corresponding to the coordinate point.
In a possible embodiment, the method further includes:
determining media contents to be pushed from the media contents based on the user quantity information corresponding to different browsing nodes of the media contents, and sending the media contents to be pushed to a target user side.
In a second aspect, an embodiment of the present disclosure provides a data display method, including:
receiving media content interaction information aiming at media content sent by a server, and displaying the media content interaction information, wherein the media content interaction information comprises a browsing curve used for representing a user browsing condition corresponding to the media content;
and responding to the trigger operation aiming at any coordinate point in the browsing curve, and displaying the target media content corresponding to the coordinate point, wherein the target media content is from the media content.
In a third aspect, an embodiment of the present disclosure further provides a data processing apparatus, including:
the acquisition module is used for acquiring user browsing data corresponding to the media content;
the determining module is used for determining user number information corresponding to different browsing nodes of the media content based on the user browsing data;
and the generating module is used for generating media content interaction information based on the user number information corresponding to the different browsing nodes.
In one possible embodiment, in the case that the media content includes article content, the user browsing data of the media content includes a first ratio between an area where the article content has been presented when the user stops browsing and a total area of the article content;
and under the condition that the media content comprises video content or audio content, the user browsing data of the media content comprises a browsing time interval, wherein the browsing time interval is a time interval between the starting playing time and the ending playing time of the media content in a natural playing state.
In a possible implementation manner, the determining module, when determining, based on the user browsing data, user number information corresponding to different browsing nodes of the media content, is configured to:
for each browsing node of the media content, determining a first user number comprising the browsing node based on user browsing data of the media content;
and taking the ratio of the first user number to the total user number for browsing the media content as the user number information corresponding to the browsing node.
In a possible implementation manner, the generating module, when generating the media content interaction information based on the number of users corresponding to the different browsing nodes, is configured to:
and generating a statistical chart for representing the user browsing condition corresponding to the media content based on the user quantity information corresponding to the different browsing nodes corresponding to the media content, and sending the statistical chart to a user side corresponding to an author of the media content for displaying.
In a possible implementation manner, when generating a statistical graph for characterizing browsing situations of users corresponding to the media content based on the information of the number of users corresponding to the different browsing nodes corresponding to the media content, the generating module is configured to:
determining coordinate values of a plurality of coordinate points by taking different browsing nodes of the media content as abscissa and user quantity information corresponding to the different browsing nodes as ordinate;
and generating a browsing curve corresponding to the media content based on the coordinate values of the plurality of coordinate points.
In a possible implementation, the determining module is further configured to:
determining target media content corresponding to each coordinate point in the browsing curve; the target media content is used for showing after the coordinate point is triggered.
In a possible implementation manner, in the case that the media content includes video content, the determining module, when determining the target media content corresponding to each coordinate point in the browsing curve, is configured to:
and taking the video frame at the browsing node of each coordinate point in the video content as the target media content corresponding to the coordinate point.
In a possible implementation manner, in a case that the media content includes article content or audio content, the determining module, when determining the target media content corresponding to each coordinate point in the browsing curve, is configured to:
determining a display interval of the media content corresponding to each coordinate point based on the browsing node corresponding to each coordinate point;
and taking the media content corresponding to the display interval in the media content as the target media content corresponding to the coordinate point.
In a possible implementation, the determining module is further configured to:
determining media contents to be pushed from the media contents based on the user quantity information corresponding to different browsing nodes of the media contents, and sending the media contents to be pushed to a target user side.
In a fourth aspect, an embodiment of the present disclosure further provides a data display apparatus, including:
the first display module is used for receiving media content interaction information aiming at media content and sent by a server and displaying the media content interaction information, wherein the media content interaction information comprises a browsing curve used for representing a user browsing condition corresponding to the media content;
and the second display module is used for responding to the triggering operation aiming at any coordinate point in the browsing curve and displaying the target media content corresponding to the coordinate point, wherein the target media content is from the media content.
In a fifth aspect, an embodiment of the present disclosure further provides a computer device, including: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating via the bus when the computer device is running, the machine-readable instructions when executed by the processor performing the steps of the first aspect described above, or any one of the possible implementations of the first aspect, or performing the steps of the second aspect described above.
In a sixth aspect, this disclosed embodiment further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and the computer program, when executed by a processor, performs the steps in the first aspect, or any one of the possible implementations of the first aspect, or performs the steps in the second aspect.
The data processing method and device provided by the embodiment of the disclosure can determine the user quantity information corresponding to different browsing nodes of the media content based on the user browsing data, and can display the browsing condition of the media content from the different browsing nodes of the media content based on the push information generated by the user quantity information corresponding to the different browsing nodes, so that the user behavior data corresponding to the media content is more comprehensively displayed, and then an author can know which contents in the media content released by the author are the contents which are interesting to the user, and the data processing method and device can also be more targeted when the media content is pushed, thereby further improving the accuracy of pushing the media content.
In order to make the aforementioned objects, features and advantages of the present disclosure more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for use in the embodiments will be briefly described below, and the drawings herein incorporated in and forming a part of the specification illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the technical solutions of the present disclosure. It is appreciated that the following drawings depict only certain embodiments of the disclosure and are therefore not to be considered limiting of its scope, for those skilled in the art will be able to derive additional related drawings therefrom without the benefit of the inventive faculty.
Fig. 1 shows a flow chart of a data processing method provided by an embodiment of the present disclosure;
FIG. 2 is a schematic diagram illustrating a browsing curve corresponding to media content provided by an embodiment of the present disclosure;
FIG. 3a is a schematic diagram illustrating a presentation of target media content provided by an embodiment of the present disclosure;
FIG. 3b is a schematic illustration of another target media content provided by an embodiment of the present disclosure;
FIG. 4 is a schematic diagram illustrating a data presentation method provided by an embodiment of the present disclosure;
FIG. 5 is a block diagram of a data processing apparatus according to an embodiment of the present disclosure;
FIG. 6 is a schematic diagram illustrating an architecture of a data presentation apparatus provided in an embodiment of the present disclosure;
FIG. 7 shows a schematic structural diagram of a computer device 700 provided by an embodiment of the present disclosure;
fig. 8 shows a schematic structural diagram of a computer device 800 provided by an embodiment of the present disclosure.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present disclosure more clear, the technical solutions of the embodiments of the present disclosure will be described clearly and completely with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, not all of the embodiments. The components of the embodiments of the present disclosure, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present disclosure, presented in the figures, is not intended to limit the scope of the claimed disclosure, but is merely representative of selected embodiments of the disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the disclosure without making creative efforts, shall fall within the protection scope of the disclosure.
In the related art, when the user browsing conditions of the media content are counted, only the macroscopic user behavior data of the media content can be counted, for example, the browsing times and the click times are counted, but the macroscopic user behavior data cannot be used for analyzing the media content in more detail, and the macroscopic user behavior data cannot guide the creator of the media content to create the subsequent media content.
Based on the research, the present disclosure provides a data processing method and apparatus, which may determine, based on user browsing data, user quantity information corresponding to different browsing nodes of a media content, and may display browsing conditions of the media content from the different browsing nodes of the media content based on push information generated based on the user quantity information corresponding to the different browsing nodes, so as to display user behavior data corresponding to the media content more comprehensively, so that an author may know which contents of the media content published by the author are contents that are interesting to the user, and may also perform more targeted media content push, thereby further improving accuracy of pushing the media content.
The above-mentioned drawbacks are the results of the inventor after practical and careful study, and therefore, the discovery process of the above-mentioned problems and the solutions proposed by the present disclosure to the above-mentioned problems should be the contribution of the inventor in the process of the present disclosure.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.
To facilitate understanding of the present embodiment, first, a data processing method disclosed in the embodiments of the present disclosure is described in detail, where an execution subject of the data processing method provided in the embodiments of the present disclosure is generally a computer device with certain computing capability, and the computer device includes, for example: a terminal device, which may be a User Equipment (UE), a mobile device, a User terminal, a cellular phone, a cordless phone, a Personal Digital Assistant (PDA), a handheld device, a computing device, a vehicle mounted device, a wearable device, or a server or other processing device. In some possible implementations, the data processing method may be implemented by a processor calling computer readable instructions stored in a memory.
Referring to fig. 1, a flowchart of a data processing method provided in an embodiment of the present disclosure is shown, where the method includes steps 101 to 103, where:
step 101, obtaining user browsing data corresponding to media content.
And 102, determining user quantity information corresponding to different browsing nodes of the media content based on the user browsing data.
And 103, generating media content interaction information based on the user number information corresponding to the different browsing nodes.
The following is a detailed description of the above steps.
For step 101,
The user browsing data is used to represent browsing conditions of the user for the at least one media content, and the user browsing data corresponding to each media content may be user browsing data that is determined by the user side based on browsing records of the user for the media content when it is detected that the user exits browsing the media content in a process of browsing the media content by the user side, for example, when a page corresponding to the media content is closed, and the user browsing data corresponding to each media content may include data determined by the at least one user side.
In a possible implementation manner, the method provided by the present disclosure may be applied to a server, and after determining user browsing data corresponding to media content, each user may send the user browsing data to the server, and the server performs steps 102 to 103; in another possible implementation manner, the method provided by the present disclosure may also be applied to a user side, and when the method provided by the present disclosure is applied to the user side, the user browsing data stored in the server and sent by other user sides may be obtained from the server.
In the case that the media content comprises article content, the user browsing data of the media content comprises a first proportion between an area where the article content is displayed and a total area of the article content; illustratively, a first ratio between the area presented and the total area of the article content may be provided, or a first ratio between the number of rows presented and the total number of rows of the article content may be provided.
And under the condition that the media content comprises video content or audio content, the user browsing data of the media content comprises a browsing time interval, wherein the browsing time interval is a time interval between the starting playing time and the ending playing time of the media content in a natural playing state.
The media content natural playing state may be a state in which no fast forward operation or no fast forward operation is performed, and the double speed playing state also belongs to the natural playing state.
Illustratively, if a user directly fast advances from a start time to a playing time of 10 minutes when playing a certain video, then starts to play the video at twice speed, and stops watching the video after playing for 20 minutes, the browsing time interval corresponding to the video is 10-20 minutes; if the user watches 5 minutes from the initial time when playing a certain video, then fast forwards to 10 minutes from 5 minutes, plays in a natural playing state from 10 minutes, and quits playing at 15 minutes, the browsing time interval corresponding to the video comprises two, which are 0-5 minutes and 10-15 minutes respectively.
With respect to step 102,
In one possible implementation, when determining the user number information corresponding to different browsing nodes of the media content based on the user browsing data, for each browsing node of the media content, a first user number including the browsing node may be determined based on the user browsing data of the media content, and then a ratio between the first user number and a total user number for browsing the media content is used as the user number information corresponding to the browsing node.
The user browsing data includes at least one group of data, the different groups of data correspond to different user terminals, and the number of data included in the user browsing data corresponding to any media content is the total number of users browsing the any media content.
The determining of the first user number including the browsing node based on the user browsing data of the media content may be detecting the data number including the browsing node in at least one group of user browsing data corresponding to the media content, that is, detecting how many users continue browsing after browsing the browsing node based on the user browsing data.
Illustratively, if the media content is article content, the browsing data of the user of the media content includes 5 groups of data, corresponding values are 20%, 45%, 60%, 0.5%, and 65%, respectively, and for a browsing node 30%, there are 3 groups of data including the browsing node, which are 45%, 60%, and 65%, respectively, then the information of the number of users corresponding to 30% of the browsing node of the media content is 60%.
Illustratively, if the media content is video content, the user browsing data of the video content only includes one piece of data, and the corresponding value is 10 minutes to 20 minutes, the corresponding user quantity information is 0 for 0 to 10 minutes of the browsing node, the corresponding user quantity information is 100% for 10 minutes to 20 minutes of the browsing node, and the corresponding user quantity information is 0 for 20 minutes to 100 minutes of the browsing node.
For step 103,
In a possible implementation manner, when the push information is generated based on the user number information corresponding to different browsing nodes, a statistical chart for representing the user browsing condition corresponding to the media content may be generated based on the user number information corresponding to different browsing nodes corresponding to the media content, and the statistical chart is sent to the user side corresponding to the author of the media content for display.
In specific implementation, a user side that uploads media content may be used as a user side corresponding to an author of the media content, or a user side corresponding to an author of any media content may be preset, and after a statistical graph corresponding to any media content is generated, the statistical graph may be directly sent to a determined user side.
Specifically, when a statistical graph for representing the browsing condition of the user corresponding to the media content is generated based on the user number information corresponding to the different browsing nodes corresponding to the media content, the coordinate values of the plurality of coordinate points may be determined with the different browsing nodes of the media content as abscissa and the user number information corresponding to the different browsing nodes as ordinate, and then the browsing curve corresponding to any media content may be generated based on the coordinate values of the plurality of coordinate points.
For example, if the media content is a video content, the user browsing data of the video content only includes one piece of data, and the corresponding value is 40 minutes to 60 minutes, the corresponding user number information is 0 for 0 to 40 minutes of the browsing node, the corresponding user number information is 100% for 40 minutes to 60 minutes of the browsing node, the corresponding user number information is 0 for 60 minutes to 100 minutes of the browsing node, and if the abscissa is taken every 10 minutes, the browsing curve corresponding to the media content may be as shown in fig. 2.
In a possible implementation manner, after the statistical map corresponding to the media content is generated, the target media content corresponding to each coordinate point in the browsing curve can be further determined, and the target media content is used for being displayed after the coordinate point is triggered.
Specifically, when the media content includes video content, when determining the target media content corresponding to each coordinate point in the browsing curve, a video frame output from a browsing node at each coordinate point in the video content may be used as the target media content corresponding to the coordinate point.
For example, when determining the target media content corresponding to the coordinate point with the abscissa of "10 minutes", the video frame at the 10-minute position in the video content may be used as the target media content corresponding to the coordinate point.
In a possible implementation manner, there may be multiple frames of video frames at the browsing node of each coordinate point in the video content, and one frame of video frame may be randomly selected from the multiple frames of video frames as the video frame corresponding to the coordinate point, or the quality score of the video frame at the browsing node of each coordinate point in the video content may be determined first, and the video frame with the highest quality score is taken as the video frame corresponding to the coordinate point.
When the media content includes audio content or article content, when determining the target media content corresponding to each coordinate point in the browsing curve, a display interval of the media content corresponding to each coordinate point may be determined based on the browsing node corresponding to each coordinate point, and then the media content corresponding to the display interval in the media content is used as the target media content corresponding to the coordinate point.
When determining the display interval of the media content corresponding to the coordinate point based on the browsing node corresponding to the coordinate point, a first proportion before the browsing node and a second proportion after the browsing node may be determined, and then the interval between the first proportion and the second proportion may be used as the display interval of the media content corresponding to the coordinate point.
Illustratively, for a coordinate point (20%, 80%), the information of the number of users corresponding to 20% of browsing nodes is 80%, the proportional interval of the media content corresponding to the coordinate point is a first proportion before 20% to a second proportion after 20%, and if the first proportion and the second proportion are both 1%, the proportional interval of the media content corresponding to the coordinate point is 19% to 21%.
In another possible implementation, for different media contents, different contents may be determined according to the content type of the media content when determining the target media content.
Specifically, if the media content is article content, the article content may include text content, picture content, and short video content, when determining the target media content corresponding to each coordinate point of the article content, if the media content of the browsing node corresponding to the coordinate point is text content, only the target media content may be screened from the text content, and if the media content of the browsing node corresponding to the coordinate point is picture content or short video content, the picture content or a cover picture corresponding to the short video content may be directly used as the target media content corresponding to the coordinate point.
Illustratively, if the browsing node of a certain coordinate point is 20%, the proportional interval of the media content corresponding to the coordinate point is 19% -21%, and if all the media content corresponding to the 20% progress of the media content is text content, directly taking 19% -20% of the text content of the media content as the target media content corresponding to the coordinate point; and if the media content corresponding to the 20% progress is the picture content, directly taking the picture content as the target media content corresponding to the coordinate point. For example, the target media content corresponding to the coordinate point of the browsing curve of the article content may be as shown in fig. 3 a.
If the media content is video content, the target media content corresponding to any coordinate point in the browsing curve corresponding to the media content is a video frame corresponding to the video content under the browsing node corresponding to the coordinate point. For example, the target media content corresponding to the coordinate point of the browsing curve of the video content may be as shown in fig. 3 b.
In another possible implementation manner, the media content to be pushed may be determined from the multiple media contents based on the user number information corresponding to different browsing nodes of the multiple media contents, and the media content to be pushed is sent to the target user side.
Here, when determining media content to be pushed from among a plurality of media content based on user number information corresponding to different browsing nodes of the plurality of media content, media content whose corresponding user number information is higher than a first preset ratio may be taken as the media content to be pushed, or target media content whose corresponding user number information is higher than a second preset ratio may be taken as the media content to be pushed for each media content.
For example, if the first preset proportion is 50%, and the number information of the users corresponding to each coordinate point in the browsing curve of a certain media content is higher than 50%, the media content may be used as the media content to be pushed.
For example, if the second preset proportion is 60%, for any media content, if any coordinate point exists in the media content, and the information of the number of users corresponding to the any coordinate point is higher than 50%, the target media content corresponding to the coordinate point may be taken as the media content to be pushed.
The target user side can be a user side corresponding to the media type of the media content to be pushed, and specifically, the target user side matched with the media type of the media content to be pushed can be screened out based on the media type of the media content to be pushed and the user portrait of each user side determined based on the browsing record after the browsing record corresponding to each user side is obtained. In another possible implementation, the target ue may also be a preset ue.
According to the data processing method, the user quantity information corresponding to different browsing nodes of the media content can be determined based on the user browsing data, the browsing condition of the media content can be displayed from different browsing nodes of the media content based on the pushing information generated by the user quantity information corresponding to the different browsing nodes, and therefore the user behavior data corresponding to the media content can be displayed more comprehensively, an author can know which contents in the media content released by the author are the contents in which the user is interested, the data processing method can also be more targeted when the media content is pushed, and the accuracy of pushing the media content is further improved.
Based on the same concept, the embodiment of the present disclosure further provides a data display method, which is shown in fig. 4 and is a schematic diagram of the data display method provided by the embodiment of the present disclosure, and the method includes the following steps:
step 401, receiving media content interaction information aiming at media content sent by a server, and displaying the media content interaction information, wherein the media content interaction information includes a browsing curve used for representing a user browsing situation corresponding to the media content.
Step 402, responding to a trigger operation aiming at any coordinate point in the browsing curve, and displaying a target media content corresponding to the any coordinate point, wherein the target media content is from the media content.
When the media content is article content or video content, after responding to a triggering operation aiming at any coordinate point in a browsing curve, displaying the target media content corresponding to the coordinate point at a preset position corresponding to the triggered coordinate point; when the media content is audio content, after a trigger operation for any coordinate point in the browsing curve is responded, the target media content corresponding to the coordinate point (namely, the target audio corresponding to the coordinate point) can be played.
It will be understood by those skilled in the art that in the method of the present invention, the order of writing the steps does not imply a strict order of execution and any limitations on the implementation, and the specific order of execution of the steps should be determined by their function and possible inherent logic.
Based on the same inventive concept, a data processing apparatus corresponding to the data processing method is also provided in the embodiments of the present disclosure, and because the principle of the apparatus in the embodiments of the present disclosure for solving the problem is similar to the data processing method described above in the embodiments of the present disclosure, the implementation of the apparatus may refer to the implementation of the method, and repeated details are not described again.
Referring to fig. 5, there is shown a schematic architecture diagram of a data processing apparatus according to an embodiment of the present disclosure, where the apparatus includes: an acquisition module 501, a determination module 502 and a generation module 503; wherein the content of the first and second substances,
an obtaining module 501, configured to obtain user browsing data corresponding to media content;
a determining module 502, configured to determine, based on the user browsing data, user quantity information corresponding to different browsing nodes of the media content;
a generating module 503, configured to generate media content interaction information based on the user quantity information corresponding to the different browsing nodes.
In one possible embodiment, in the case that the media content includes article content, the user browsing data of the media content includes a first ratio between an area where the article content has been presented when the user stops browsing and a total area of the article content;
and under the condition that the media content comprises video content or audio content, the user browsing data of the media content comprises a browsing time interval, wherein the browsing time interval is a time interval between the starting playing time and the ending playing time of the media content in a natural playing state.
In a possible implementation manner, the determining module 502, when determining the user number information corresponding to different browsing nodes of the media content based on the user browsing data, is configured to:
for each browsing node of the media content, determining a first user number comprising the browsing node based on user browsing data of the media content;
and taking the ratio of the first user number to the total user number for browsing the media content as the user number information corresponding to the browsing node.
In a possible implementation manner, the generating module 503, when generating the media content interaction information based on the number of users corresponding to the different browsing nodes, is configured to:
and generating a statistical chart for representing the user browsing condition corresponding to the media content based on the user quantity information corresponding to the different browsing nodes corresponding to the media content, and sending the statistical chart to a user side corresponding to an author of the media content for displaying.
In a possible implementation manner, when generating a statistical graph for characterizing browsing situations of users corresponding to the media content based on the user quantity information corresponding to the different browsing nodes corresponding to the media content, the generating module 503 is configured to:
determining coordinate values of a plurality of coordinate points by taking different browsing nodes of the media content as abscissa and user quantity information corresponding to the different browsing nodes as ordinate;
and generating a browsing curve corresponding to the media content based on the coordinate values of the plurality of coordinate points.
In a possible implementation, the determining module 502 is further configured to:
determining target media content corresponding to each coordinate point in the browsing curve; the target media content is used for showing after the coordinate point is triggered.
In a possible implementation manner, in the case that the media content includes video content, the determining module 502, when determining the target media content corresponding to each coordinate point in the browsing curve, is configured to:
and taking the video frame at the browsing node of each coordinate point in the video content as the target media content corresponding to the coordinate point.
In a possible implementation manner, in a case that the media content includes article content or audio content, the determining module 502, when determining the target media content corresponding to each coordinate point in the browsing curve, is configured to:
determining a display interval of the media content corresponding to each coordinate point based on the browsing node corresponding to each coordinate point;
and taking the media content corresponding to the display interval in the media content as the target media content corresponding to the coordinate point.
In a possible implementation, the determining module 502 is further configured to:
determining media contents to be pushed from the media contents based on the user quantity information corresponding to different browsing nodes of the media contents, and sending the media contents to be pushed to a target user side.
Based on the same inventive concept, a data display device corresponding to the data display method is also provided in the embodiments of the present disclosure, and as the principle of solving the problem of the device in the embodiments of the present disclosure is similar to the data display method in the embodiments of the present disclosure, the implementation of the device may refer to the implementation of the method, and repeated details are not repeated.
Referring to fig. 6, there is shown a schematic diagram of an architecture of a data display apparatus according to an embodiment of the present disclosure, the apparatus includes: a first display module 601, a second display module 602; wherein the content of the first and second substances,
a first display module 601, configured to receive media content interaction information for media content sent by a server, and display the media content interaction information, where the media content interaction information includes a browsing curve used for representing a user browsing situation corresponding to the media content;
a second presentation module 602, configured to, in response to a trigger operation for any coordinate point in the browsing curve, present a target media content corresponding to the any coordinate point, where the target media content is from the media content.
The description of the processing flow of each module in the device and the interaction flow between the modules may refer to the related description in the above method embodiments, and will not be described in detail here.
Based on the same technical concept, the embodiment of the disclosure also provides computer equipment. Referring to fig. 7, a schematic structural diagram of a computer device 700 provided in the embodiment of the present disclosure includes a processor 701, a memory 702, and a bus 703. The memory 702 is used for storing execution instructions and includes a memory 7021 and an external memory 7022; the memory 7021 is also referred to as an internal memory, and is used to temporarily store operation data in the processor 701 and data exchanged with an external memory 7022 such as a hard disk, the processor 701 exchanges data with the external memory 7022 through the memory 7021, and when the computer apparatus 700 is operated, the processor 701 communicates with the memory 702 through the bus 703, so that the processor 701 executes the following instructions:
acquiring user browsing data corresponding to media content;
determining user quantity information corresponding to different browsing nodes of the media content based on the user browsing data;
and generating media content interaction information based on the user number information corresponding to the different browsing nodes.
In one possible embodiment, in the case that the media content includes article content, the user browsing data of the media content includes a first ratio between an area where the article content has been presented when the user stops browsing and a total area of the article content;
and under the condition that the media content comprises video content or audio content, the user browsing data of the media content comprises a browsing time interval, wherein the browsing time interval is a time interval between the starting playing time and the ending playing time of the media content in a natural playing state.
In a possible implementation manner, the instructions executed by the processor 701, the determining, based on the user browsing data, information of the number of users corresponding to different browsing nodes of the media content includes:
for each browsing node of the media content, determining a first user number comprising the browsing node based on user browsing data of the media content;
and taking the ratio of the first user number to the total user number for browsing the media content as the user number information corresponding to the browsing node.
In a possible implementation manner, the instructions executed by the processor 701, for generating media content interaction information based on the information of the number of users corresponding to the different browsing nodes, include:
and generating a statistical chart for representing the user browsing condition corresponding to the media content based on the user quantity information corresponding to the different browsing nodes corresponding to the media content, and sending the statistical chart to a user side corresponding to an author of the media content for displaying.
In a possible implementation manner, in an instruction executed by the processor 701, generating a statistical graph for characterizing browsing conditions of users corresponding to the media content based on the information of the number of users corresponding to the different browsing nodes corresponding to the media content includes:
determining coordinate values of a plurality of coordinate points by taking different browsing nodes of the media content as abscissa and user quantity information corresponding to the different browsing nodes as ordinate;
and generating a browsing curve corresponding to the media content based on the coordinate values of the plurality of coordinate points.
In a possible implementation manner, in the instructions executed by the processor 701, the method further includes:
determining target media content corresponding to each coordinate point in the browsing curve; the target media content is used for showing after the coordinate point is triggered.
In a possible implementation manner, the instructions executed by the processor 701, in a case where the media content includes video content, the determining the target media content corresponding to each coordinate point in the browsing curve includes:
and taking the video frame at the browsing node of each coordinate point in the video content as the target media content corresponding to the coordinate point.
In one possible implementation, the instructions executed by the processor 701, in the case that the media content includes article content or audio content, the determining the target media content corresponding to each coordinate point in the browsing curve includes:
determining a display interval of the media content corresponding to each coordinate point based on the browsing node corresponding to each coordinate point;
and taking the media content corresponding to the display interval in the media content as the target media content corresponding to the coordinate point.
In a possible implementation manner, the instructions executed by the processor 701 further include:
determining media contents to be pushed from the media contents based on the user quantity information corresponding to different browsing nodes of the media contents, and sending the media contents to be pushed to a target user side.
Based on the same technical concept, the embodiment of the disclosure also provides computer equipment. Referring to fig. 8, a schematic structural diagram of a computer device 800 provided in the embodiment of the present disclosure includes a processor 801, a memory 802, and a bus 803. The memory 802 is used for storing execution instructions and includes a memory 8021 and an external memory 8022; the memory 8021 is also referred to as an internal memory, and is used for temporarily storing operation data in the processor 801 and data exchanged with an external storage 8022 such as a hard disk, the processor 801 exchanges data with the external storage 8022 through the memory 8021, and when the computer apparatus 800 operates, the processor 801 communicates with the storage 802 through the bus 803, so that the processor 801 executes the following instructions:
receiving media content interaction information aiming at media content sent by a server, and displaying the media content interaction information, wherein the media content interaction information comprises a browsing curve used for representing a user browsing condition corresponding to the media content;
and responding to the trigger operation aiming at any coordinate point in the browsing curve, and displaying the target media content corresponding to the coordinate point, wherein the target media content is from the media content.
The embodiment of the present disclosure further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program executes the steps of the data processing and data displaying method in the foregoing method embodiment. The storage medium may be a volatile or non-volatile computer-readable storage medium.
The computer program product of the data processing and data displaying method provided in the embodiments of the present disclosure includes a computer-readable storage medium storing a program code, where instructions included in the program code may be used to execute the steps of the data processing method described in the above method embodiments, which may be referred to in detail in the above method embodiments and are not described herein again.
The embodiments of the present disclosure also provide a computer program, which when executed by a processor implements any one of the methods of the foregoing embodiments. The computer program product may be embodied in hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied in a computer storage medium, and in another alternative embodiment, the computer program product is embodied in a Software product, such as a Software Development Kit (SDK), or the like.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again. In the several embodiments provided in the present disclosure, it should be understood that the disclosed system, apparatus, and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present disclosure may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present disclosure may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present disclosure. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are merely specific embodiments of the present disclosure, which are used for illustrating the technical solutions of the present disclosure and not for limiting the same, and the scope of the present disclosure is not limited thereto, and although the present disclosure is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive of the technical solutions described in the foregoing embodiments or equivalent technical features thereof within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the embodiments of the present disclosure, and should be construed as being included therein. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.

Claims (13)

1. A data processing method, comprising:
acquiring user browsing data corresponding to media content;
determining user quantity information corresponding to different browsing nodes of the media content based on the user browsing data; the user number information is a ratio of a first user number corresponding to the browsing node to a total user number for browsing the media content, and the browsing node is a progress point of the media content;
and generating media content interaction information based on the user number information corresponding to the different browsing nodes.
2. The method of claim 1, wherein in the case that the media content comprises article content, the user browsing data of the media content comprises a first ratio between an area where the article content is displayed and a total area of the article content when the user stops browsing;
and under the condition that the media content comprises video content or audio content, the user browsing data of the media content comprises a browsing time interval, wherein the browsing time interval is a time interval between the starting playing time and the ending playing time of the media content in a natural playing state.
3. The method of claim 1, wherein generating media content interaction information based on the information about the number of users corresponding to the different browsing nodes comprises:
and generating a statistical chart for representing the user browsing condition corresponding to the media content based on the user quantity information corresponding to the different browsing nodes corresponding to the media content, and sending the statistical chart to a user side corresponding to an author of the media content for displaying.
4. The method according to claim 3, wherein generating a statistical graph for characterizing browsing situations of users corresponding to the media content based on the information of the number of users corresponding to the different browsing nodes corresponding to the media content comprises:
determining coordinate values of a plurality of coordinate points by taking different browsing nodes of the media content as abscissa and user quantity information corresponding to the different browsing nodes as ordinate;
and generating a browsing curve corresponding to the media content based on the coordinate values of the plurality of coordinate points.
5. The method of claim 4, further comprising:
determining target media content corresponding to each coordinate point in the browsing curve; the target media content is used for showing after the coordinate point is triggered.
6. The method of claim 5, wherein in the case that the media content comprises video content, the determining the target media content corresponding to each coordinate point in the browsing curve comprises:
and taking the video frame at the browsing node of each coordinate point in the video content as the target media content corresponding to the coordinate point.
7. The method of claim 5, wherein in a case that the media content includes article content or audio content, the determining the target media content corresponding to each coordinate point in the browsing curve includes:
determining a display interval of the media content corresponding to each coordinate point based on the browsing node corresponding to each coordinate point;
and taking the media content corresponding to the display interval in the media content as the target media content corresponding to the coordinate point.
8. The method of claim 1, further comprising:
determining media contents to be pushed from the media contents based on the user quantity information corresponding to different browsing nodes of the media contents, and sending the media contents to be pushed to a target user side.
9. A method for displaying data, comprising:
receiving media content interaction information aiming at media content sent by a server, and displaying the media content interaction information, wherein the media content interaction information comprises a browsing curve used for representing a user browsing condition corresponding to the media content; the browsing node is a progress point of the media content;
and responding to the trigger operation aiming at any coordinate point in the browsing curve, and displaying the target media content corresponding to the coordinate point, wherein the target media content is from the media content.
10. A data processing apparatus, comprising:
the acquisition module is used for acquiring user browsing data corresponding to the media content;
the determining module is used for determining user number information corresponding to different browsing nodes of the media content based on the user browsing data; the user number information is a ratio of a first user number corresponding to the browsing node to a total user number for browsing the media content, and the browsing node is a progress point of the media content;
and the generating module is used for generating media content interaction information based on the user number information corresponding to the different browsing nodes.
11. A data presentation device, comprising:
the first display module is used for receiving media content interaction information aiming at media content and sent by a server and displaying the media content interaction information, wherein the media content interaction information comprises a browsing curve used for representing a user browsing condition corresponding to the media content; the browsing node is a progress point of the media content;
and the second display module is used for responding to the triggering operation aiming at any coordinate point in the browsing curve and displaying the target media content corresponding to the coordinate point, wherein the target media content is from the media content.
12. A computer device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating over the bus when a computer device is run, the machine-readable instructions when executed by the processor performing the steps of the data processing method of any one of claims 1 to 8 or performing the steps of the data presentation method of claim 9.
13. A computer-readable storage medium, characterized in that a computer program is stored thereon, which computer program, when being executed by a processor, performs the steps of the data processing method according to any one of claims 1 to 8, or performs the steps of the data presentation method according to claim 9.
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