CN112040024A - Data processing method, device, equipment and storage medium - Google Patents

Data processing method, device, equipment and storage medium Download PDF

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Publication number
CN112040024A
CN112040024A CN202010888438.3A CN202010888438A CN112040024A CN 112040024 A CN112040024 A CN 112040024A CN 202010888438 A CN202010888438 A CN 202010888438A CN 112040024 A CN112040024 A CN 112040024A
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address
target
lbs
information
administrative area
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CN112040024B (en
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李栋梁
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Beijing Minglue Zhaohui Technology Co Ltd
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Beijing Minglue Zhaohui Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L2101/00—Indexing scheme associated with group H04L61/00
    • H04L2101/60—Types of network addresses
    • H04L2101/69—Types of network addresses using geographic information, e.g. room number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Telephonic Communication Services (AREA)
  • Data Exchanges In Wide-Area Networks (AREA)

Abstract

The application provides a data processing method, a device, equipment and a storage medium, wherein the method comprises the following steps: acquiring an Internet Protocol (IP) address and location-based service (LBS) information included in advertisement log information generated in a current preset time period; carrying out statistics on LBS information in the advertisement log information with the same IP address, and determining the minimum administrative area to which each IP address belongs; the method and the device have the advantages that the advertisement monitoring table containing the corresponding relation between each IP address and the minimum administrative area is established, the geographic position of the IP address is judged through the LBS information in the advertisement monitoring log, and accuracy of the geographic position of the IP address is improved.

Description

Data processing method, device, equipment and storage medium
Technical Field
The present application relates to the technical field of third-party advertisement monitoring, and in particular, to a data processing method, apparatus, device, and storage medium.
Background
With the development of the advertisement industry, more and more advertisements appear in the public view, and advertisers need to monitor the advertisements delivered in order to perform more accurate advertisement delivery according to regions, the data of advertisement monitoring includes an IP address (Internet Protocol), the IP address is the IP address corresponding to the client terminal playing the advertisement, after the IP address is monitored, the geographic location of the IP address needs to be determined, and the determination of the geographic location of the IP address, prior art techniques, then, the IP address is used for finding the position information corresponding to the IP address in an IP address base, and the position information is used as the geographic position of the IP address, however, because the network service provider adopts a method of dynamically allocating IP addresses, the IP addresses will change frequently, for example, when the same user accesses the internet each time, the corresponding IP addresses are different; the same device connects to different WiFi (Wireless Fidelity) or 4G (the 4th Generation mobile communication technology, fourth Generation mobile phone mobile communication standard) networks, and the IP address will also change; however, the IP address base cannot be updated along with the change of the IP address, so that the geographic location corresponding to the IP address where the user actually surfs the internet is different from the location information corresponding to the IP address in the IP address base, so that a large error exists in the method for determining the geographic location of the IP address according to the location information corresponding to the IP address in the IP address base, and the accuracy of the geographic location of the IP address obtained from the IP address base is low.
Disclosure of Invention
In view of this, embodiments of the present application provide a data processing method, apparatus, device, and storage medium to improve accuracy of a geographic location of an IP address.
In a first aspect, an embodiment of the present application provides a data processing method, including:
acquiring an Internet Protocol (IP) address and location-based service (LBS) information included in advertisement log information generated in a current preset time period;
carrying out statistics on LBS information in the advertisement log information with the same IP address, and determining the minimum administrative area to which each IP address belongs;
and establishing an advertisement monitoring table containing the corresponding relation between each IP address and the minimum administrative area.
The data processing method provided by the embodiment of the application judges the geographic position of the IP address by adopting a plurality of LBS (Location Based Service) information in the advertisement monitoring log, and compared with the randomly allocated IP address, the LBS information of the user client side is the LBS longitude and latitude information of the user obtained Based on the actual geographic position of the user, so that the positioning precision is higher, and the corresponding relation between the LBS longitude and latitude information of the user client side and the LBS geographic position cannot be changed.
With reference to the first aspect, an embodiment of the present application provides a first possible implementation manner of the first aspect, where the performing statistics on LBS information in the advertisement log information having the same IP address to determine a minimum administrative area to which each IP address belongs includes:
counting LBS information in the advertisement log information with the same IP address to obtain the total frequency of the LBS information corresponding to each IP address;
screening the total frequency of LBS information corresponding to each IP address to obtain a target IP address, wherein the total frequency of the LBS information corresponding to the target IP address is greater than a preset frequency;
and for each target IP address, determining the minimum administrative area to which the target IP address belongs according to the frequency of each LBS message included in the target IP address.
Further, according to the data processing method provided by the embodiment of the application, the total number of all LBS information corresponding to the same IP address is calculated by counting all LBS information corresponding to the same IP address through big data, and the IP address with the total number of LBS information exceeding the threshold value in the advertisement monitoring log is screened out through the set threshold value, so that the number of LBS corresponding to the screened IP address is more, the accuracy of the LBS information is higher, and the accuracy of the LBS information in the advertisement monitoring statistical data is improved by the statistical method.
With reference to the first possible implementation manner of the first aspect, an embodiment of the present application provides a second possible implementation manner of the first aspect, where the determining, according to the frequency of each LBS information included in the target IP address, the minimum administrative area to which the target IP address belongs includes:
when the number of the LBS information included in the target IP address is 1, taking an administrative area of a position corresponding to the LBS information included in the target IP address as the minimum administrative area;
and when the number of the LBS information included in the target IP address is more than 1, determining the minimum administrative area to which the target IP address belongs according to the ratio of the frequency of each LBS information included in the target IP address to the total frequency of the LBS information corresponding to the target IP address.
Further, the data processing method provided in this embodiment of the present application performs different data processing modes for different amounts of LBS information, and when the amount of LBS information is greater than 1, complex processing needs to be performed on an IP address corresponding to the LBS information, that is: the proportion of each LBS information corresponding to the IP address is calculated and screened, and the method improves the efficiency of data processing.
With reference to the second possible implementation manner of the first aspect, an embodiment of the present application provides a third possible implementation manner of the first aspect, where the determining, according to a ratio of a frequency of each LBS information included in the target IP address to a total frequency of LBS information corresponding to the target IP address, the minimum administrative area to which the target IP address belongs includes:
judging whether LBS information included in the target IP address includes target LBS information, wherein the target LBS information is LBS information with a ratio more than or equal to a preset ratio;
if the target LBS information is included, taking the administrative area of the position corresponding to the target LBS address as the minimum administrative area;
and if the target LBS information is not included, taking the upper level administrative area of the position corresponding to each LBS information included in the target IP address as the minimum administrative area.
Further, the data processing method provided in the embodiment of the present application firstly filters the frequency ratio of the LBS information corresponding to the same IP address, determines whether the filtering result contains LBS information with the ratio greater than a preset ratio, and selects different manners according to different filtering results to obtain the minimum administrative area corresponding to the IP address.
With reference to the third possible implementation manner of the first aspect, an embodiment of the present application provides a fourth possible implementation manner of the first aspect, and the data processing method further includes: and marking the corresponding relation in the advertisement monitoring table, wherein the upper level administrative area is used as the minimum administrative area.
Further, in the data processing method provided in the embodiment of the present application, by marking the correspondence relationship in which the last-level administrative area is used as the minimum administrative area in the advertisement monitoring table, when LBS information is determined next time or subsequent statistics are performed, the marked IP address may be focused, which facilitates the next determination and subsequent statistics.
With reference to the first aspect, an embodiment of the present application provides a fifth possible implementation manner of the first aspect, where the establishing an advertisement monitoring table including a correspondence between each IP address and the minimum administrative area includes:
adding the IP address and the administrative region included in the target IP database into the advertisement monitoring table in pairs;
and replacing the corresponding administrative areas in the advertisement monitoring table by using the determined minimum administrative area.
Further, in the data processing method provided in the embodiment of the present application, the IP addresses in the IP address base and the administrative areas corresponding to the IP addresses are added in pairs in the advertisement monitoring table, and the administrative areas corresponding to the target IP addresses are replaced with the minimum administrative areas corresponding to the IP addresses, so that the original IP database is retained, and the original IP database can be referred to each time the advertisement monitoring table is created or the advertisement detection table is modified, thereby improving the availability of the original IP address base.
With reference to the first aspect, an embodiment of the present application provides a sixth possible implementation manner of the first aspect, where the data processing method further includes: the advertisement monitoring table is marked with an identifier representing a target usage scenario.
Further, the data processing method provided by the embodiment of the application can conveniently distinguish and identify different advertisement monitoring tables by marking the advertisement monitoring tables with the identification of the target use scene.
In a second aspect, an embodiment of the present application further provides a data processing apparatus, including:
the system comprises an acquisition module, a processing module and a processing module, wherein the acquisition module is used for acquiring an Internet Protocol (IP) address and location-based service (LBS) information which are included in advertisement log information generated in the current preset time period;
the statistical module is used for performing statistics on LBS information in the advertisement log information with the same IP address and determining the minimum administrative region to which each IP address belongs;
and the creating module is used for creating an advertisement monitoring table containing the corresponding relation between each IP address and the minimum administrative area.
With reference to the second aspect, an embodiment of the present application provides a first possible implementation manner of the second aspect, where the configuration of the statistics module, when configured to perform statistics on LBS information in the advertisement log information having the same IP address and determine a minimum administrative area to which each IP address belongs, includes:
the statistical unit is used for performing statistics on the LBS information in the advertisement log information with the same IP address to obtain the total frequency of the LBS information corresponding to each IP address;
the screening unit is used for screening the total frequency of the LBS information corresponding to each IP address to obtain a target IP address, wherein the total frequency of the LBS information corresponding to the target IP address is greater than the preset frequency;
and the determining unit is used for determining the minimum administrative area to which the target IP address belongs according to the frequency of each LBS message included in the target IP address for each target IP address.
With reference to the first possible implementation manner of the second aspect, an embodiment of the present application provides a second possible implementation manner of the second aspect, where when the configuration of the determining unit is configured to determine the minimum administrative area to which the target IP address belongs according to the frequency of each LBS information included in the target IP address, the configuration includes:
a first determining unit, configured to, when the number of LBS information included in the target IP address is 1, take an administrative area of a location corresponding to the LBS information included in the target IP address as the minimum administrative area;
and a second determining unit, configured to determine, when the number of LBS information included in the target IP address is greater than 1, the minimum administrative area to which the target IP address belongs according to a ratio of a frequency of each LBS information included in the target IP address to a total frequency of LBS information corresponding to the target IP address.
With reference to the second possible implementation manner of the second aspect, an embodiment of the present application provides a third possible implementation manner of the second aspect, where the configuring of the second determining unit, when determining the minimum administrative area to which the target IP address belongs according to a ratio of a frequency of each LBS information included in the target IP address to a total frequency of LBS information corresponding to the target IP address, includes:
judging whether LBS information included in the target IP address includes target LBS information, wherein the target LBS information is LBS information with a ratio more than or equal to a preset ratio;
if the target LBS information is included, taking the administrative area of the position corresponding to the target LBS address as the minimum administrative area;
and if the target LBS information is not included, taking the upper level administrative area of the position corresponding to each LBS information included in the target IP address as the minimum administrative area.
With reference to the third possible implementation manner of the second aspect, the embodiment of the present application provides a fourth possible implementation manner of the second aspect, and the data processing device is further configured to mark a correspondence relationship, in the advertisement monitoring table, that a higher-level administrative area is used as the minimum administrative area.
With reference to the second aspect, an embodiment of the present application provides a fifth possible implementation manner of the second aspect, where the configuration of the creating module, when used to establish an advertisement monitoring table including a correspondence between each IP address and the minimum administrative area, includes:
the adding unit is used for adding the IP address and the administrative region in the target IP database into the advertisement monitoring table in pairs;
and the replacing unit is used for replacing the corresponding administrative area in the advertisement monitoring table by using the determined minimum administrative area.
With reference to the second aspect, an embodiment of the present application provides a sixth possible implementation manner of the second aspect, where the data processing apparatus further includes:
and the marking module is used for marking the advertisement monitoring table by using the mark for representing the target use scene.
In a third aspect, an embodiment of the present application further provides a computer device, which includes a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor implements the steps of the data processing method described in the first aspect and the six possible implementation manners of the first aspect when executing the computer program.
In a fourth aspect, this application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program performs the steps of the data processing method described in the first aspect and the six possible implementation manners of the first aspect.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 is a flowchart of a data processing method according to an embodiment of the present application;
fig. 2 is a flowchart of another data processing method provided in an embodiment of the present application;
fig. 3 is a schematic structural diagram of data statistics calculation according to an embodiment of the present application;
FIG. 4 is a flow chart of another data processing method provided by the embodiments of the present application;
FIG. 5 is a flow chart of another data processing method provided by the embodiments of the present application;
FIG. 6 is a flow chart of another data processing method provided by the embodiments of the present application;
fig. 7 is a schematic structural diagram of a data processing apparatus according to an embodiment of the present application;
fig. 8 is a schematic structural diagram of another data processing apparatus according to an embodiment of the present application;
fig. 9 is a schematic structural diagram of another data processing apparatus according to an embodiment of the present application;
fig. 10 is a schematic structural diagram of another data processing apparatus according to an embodiment of the present application;
fig. 11 is a schematic structural diagram of another data processing apparatus according to an embodiment of the present application;
fig. 12 is a schematic structural diagram of a computer device according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
In the advertising world, in order to carry out more accurate advertisement delivery according to regions, an advertiser needs to monitor delivered advertisements, monitoring data comprises IP addresses of users, for convenience of understanding, advertisement playing monitoring is taken as an example for illustration, the advertiser delivers advertisements on an advertisement delivery platform, when a certain user browses advertisements at a user client, the advertisement platform sends a playing request to a monitoring party and simultaneously sends user data to the monitoring party, wherein the user data comprises the IP addresses, LBS information and other information, the advertisement monitoring party accumulates the user data and forms an advertisement monitoring log, then the user data in the advertisement monitoring log is counted, and the geographic position of the IP addresses is judged; regarding the judgment of the geographic location of the IP address, generally, the IP address in the advertisement monitoring log is used to find the location information corresponding to the IP address in an IP address library (a mapping list from the IP address to the geographic location), and the location information is used as the geographic location of the IP address, but the IP address changes frequently, for example, each time the same user client accesses the internet, a network service provider randomly allocates an IP address to the user client, the same device connects to different WiFi or switches to a 4G network, and the IP address also changes; however, the IP address base is a static base and cannot be updated immediately when the IP address changes, so that a large error exists between the corresponding relation of the IP address in the IP address base and the real mapping relation; for the above errors, the errors are generally reduced by shortening the time interval for updating the IP address base, such as from monthly update to weekly update or daily update, but the IP address base cannot be updated every day in a real use scenario, which is generally monthly update; reducing the time interval between updates to the IP address repository may reduce errors, but such errors are not completely eliminated and the geographic location of the IP address retrieved from the IP address repository is inaccurate.
Based on this, the embodiments of the present application provide a data processing method, apparatus, device, and storage medium, where, for a randomly allocated IP address, LBS information of a user client obtains LBS longitude and latitude information of the user based on an actual geographic location of the user, and the location accuracy is higher, and a corresponding relationship between the LBS longitude and latitude information of the user client and the geographic location of the LBS does not change, so that the geographic location of the IP address is determined by a large amount of LBS information, and the accuracy of the geographic location of the IP address is improved, which is described below by the embodiments.
Fig. 1 is a flowchart of a data processing method according to an embodiment of the present application, and as shown in fig. 1, the data processing method includes the following steps:
step S101: and acquiring an Internet Protocol (IP) address and Location Based Service (LBS) information included in the generated advertisement log information within the current preset time period.
Specifically, the advertisement monitoring party sets the update time of the IP address library as the first day, monitors advertisement data, obtains an IP address through an external SDK (Software Development Kit), and obtains LBS longitude and latitude information corresponding to the IP address through a GPS (Global Positioning System) chip of the client, where the IP data includes a digital tag of an internet protocol device allocated to the user for internet Access, and the LBS data includes a wireless communication network (e.g., LTE (Long Term Evolution, high speed wireless communication standard) network, 5G (5 generation Mobile communication technology) network, GSM (Global System for Mobile Communications, Global System for Mobile communication) network, CDMA (Code Division Multiple Access) network, etc.) or location information (e.g., GPS coordinate information (communication) of a terminal) obtained by an external location method, Geodetic coordinates), counting the information, forming an advertisement monitoring log containing an IP address, LBS information and other information when the user browses the advertisement, and storing the advertisement monitoring log in a local hard disk for reading when a program runs; the advertisement monitoring party reads the advertisement monitoring log through a self-defined time period, and when the advertisement monitoring log is read, the advertisement monitoring log generated within a preset time period from the current time is obtained, wherein the advertisement monitoring log comprises paired IP addresses and LBS information, such as: one IP address corresponds to one LBS information.
For example, for a user, when a certain user browses information or watches videos on a mobile phone APP (Application, mobile phone software) or a webpage, the user may jump out an advertisement and automatically play the advertisement at any time, and when the advertisement is played, the user client may send an advertisement playing request to a server of an advertisement monitoring party, and may send the obtained user data including information such as an IP address, LBS information, playing time, and advertisement item number to the advertisement monitoring party; for an advertisement monitoring party, setting the updating time of an IP address library as a starting point, starting to carry out third-party advertisement monitoring, accumulating user data to form an advertisement monitoring log, wherein one IP address corresponds to one piece of user data; when the geographic position of the IP address is judged, the advertisement monitoring log within a preset time period from the current time is obtained, wherein the advertisement monitoring log comprises the IP address and LBS information corresponding to the IP address, and the time period can also be a time period from the updating time of an IP address base to the current time.
Step S102: and counting LBS information in the advertisement log information with the same IP address, and determining the minimum administrative area to which each IP address belongs.
Specifically, the advertisement monitoring party purchases an IP address base and an LBS location mapping base of a third party and stores the IP address base and the LBS location mapping base in a program file, and the big data technology allocates LBS longitude and latitude information in the advertisement monitoring log to different servers for conversion processing, that is: determining LBS position information in the LBS position mapping base of the third party according to the LBS longitude and latitude information, corresponding the IP address and the obtained LBS position information one by one, combining all LBS position information corresponding to the same IP address, and determining a minimum administrative area to which each IP address belongs according to all LBS position information corresponding to the IP address, wherein the minimum administrative area is the most accurate geographical position corresponding to the IP address, for example, one LBS position information is Beijing City Haisheu district, the other LBS position information is China Beijing City, and the minimum administrative area to which the IP address belongs is China Beijing City.
For example, the data storage format in the advertisement log monitoring information is as follows: the IP address, LBS latitude and longitude information, other information, and the data storage format in the LBS position mapping database of the third party are as follows: LBS longitude and latitude information and LBS position information are obtained by finding corresponding LBS position information in a third party LBS position mapping library through the LBS longitude and latitude information in the advertisement monitoring log information, then the IP address corresponds to the LBS position information one by one, all LBS position information corresponding to the same IP address is combined to form a table of the IP address corresponding to a plurality of different LBS position information, a plurality of LBS position information corresponding to the IP address is calculated in a statistical manner, the LBS position information with the highest accuracy is determined through comparative analysis, and the LBS position information is determined as the minimum administrative area to which the IP address belongs.
Step S103: and establishing an advertisement monitoring table containing the corresponding relation between each IP address and the minimum administrative area.
Specifically, an advertisement monitoring table is established, which includes an IP address and a minimum administrative area corresponding to the IP address, wherein the IP address and the minimum administrative area are in one-to-one correspondence, and the specific correspondence format is as follows: IP address, minimum administrative area, such as: 111.200.229.2, Beijing, China.
In a possible implementation, fig. 2 is a flowchart of another data processing method provided in an embodiment of the present application, and as shown in fig. 2, when performing statistics on LBS information in the advertisement log information having the same IP address to determine a minimum administrative area to which each IP address belongs, the method includes the following steps:
step S201: and counting the LBS information in the advertisement log information with the same IP address to obtain the total frequency of the LBS information corresponding to each IP address.
Specifically, all the same IP addresses are combined into one IP address, all the LBS location information corresponding to the IP address is counted, the total frequency (total number) of all the LBS location information corresponding to the same IP address is calculated, then the frequency of each different LBS location information corresponding to the same IP address is calculated respectively, and finally the different LBS location information corresponding to the same IP address, the frequency thereof and the total number of all the LBS location information are combined, that is: the LBS information may include LBS location information, frequency of different LBS location information, and total number of all LBS location information.
For example, fig. 3 is a schematic structural diagram of a data statistics calculation according to an embodiment of the present application, as shown in fig. 3, in the advertisement monitoring log, one IP address corresponds to LBS latitude and longitude information, corresponding LBS position information is found in a third party LBS position mapping base through the LBS latitude and longitude information, a table (a) of the IP address corresponding to the LBS position information is formed after statistics, and then combining the same IP address and the LBS position information corresponding to the same IP address into a line to form a table (b) of one IP address corresponding to a plurality of LBS position information, respectively calculating the total number of all LBS position information corresponding to the same IP address and the frequency of each different LBS position information, and finally forming a table (c) comprising one IP address, a plurality of different LBS position information corresponding to the IP address, the frequency corresponding to each LBS position information and the total number of all LBS position information.
Step S202: and screening the total frequency of the LBS information corresponding to each IP address to obtain a target IP address, wherein the total frequency of the LBS information corresponding to the target IP address is greater than the preset frequency.
Specifically, a proportion parameter is manually set according to a service scene and a statistical broadcast volume, the system calculates a screening threshold according to the proportion parameter and the statistical broadcast volume, the total frequency of all LBS information corresponding to each IP address is compared with the screening threshold, the IP address with the total frequency of the LBS information being greater than the screening threshold is determined as a target IP address, and all the target IP addresses and the LBS information corresponding to the target IP address are counted.
For example, in an anti-cheating service scenario, the statistical broadcast volume is 100, a proportion parameter is set to be 60% artificially according to the anti-cheating service scenario and the statistical broadcast volume 100, the system multiplies the statistical broadcast volume 100 by the proportion parameter 60% to obtain a screening threshold value of 60, and if the total frequency of LBS information corresponding to an IP address is 80, the IP address is a target IP address; if the total frequency of LBS information corresponding to the IP address is 60, the IP address is not the target IP address; if the total frequency of the LBS information corresponding to the IP address is 55, the IP address is not the target IP address.
Step S203: and for each target IP address, determining the minimum administrative area to which the target IP address belongs according to the frequency of each LBS message included in the target IP address.
Specifically, the frequency of each LBS information corresponding to each target IP address is processed and analyzed, the frequency of the LBS information that best meets the conditions is found through the analysis result, and the LBS location information corresponding to the frequency is used as the minimum administrative area to which the target IP address belongs.
In a possible implementation, fig. 4 is a flowchart of another data processing method provided in an embodiment of the present application, and as shown in fig. 4, when determining the minimum administrative area to which the target IP address belongs according to the frequency of LBS information included in the target IP address, the method includes the following steps:
step S301: and when the number of the LBS information included in the target IP address is 1, taking the administrative area of the position corresponding to the LBS information included in the target IP address as the minimum administrative area.
Step S302: and when the number of the LBS information included in the target IP address is more than 1, determining the minimum administrative area to which the target IP address belongs according to the ratio of the frequency of each LBS information included in the target IP address to the total frequency of the LBS information corresponding to the target IP address.
Specifically, the number of LBS information included in the target IP address is counted, that is: counting several different LBS information corresponding to the IP address; if the target IP address only corresponds to one LBS information, taking the LBS position information in the LBS information as the minimum administrative area of the target IP address; if the target IP address corresponds to two or more LBS information, a ratio of frequency of each LBS information to total frequency of LBS information corresponding to the target IP address needs to be calculated, the most accurate LBS information is determined according to the ratio, and the LBS information is used as the minimum administrative area to which the target IP address belongs.
In a possible implementation, fig. 5 is a flowchart of another data processing method provided in an embodiment of the present application, and as shown in fig. 5, when determining the minimum administrative area to which the target IP address belongs according to a ratio of a frequency of each LBS information included in the target IP address to a total frequency of LBS information corresponding to the target IP address, the method includes the following steps:
step S401: and judging whether the LBS information included in the target IP address includes target LBS information, wherein the target LBS information is the LBS information with the ratio more than or equal to a preset ratio.
Step S402: and if the target LBS information is included, taking the administrative area of the position corresponding to the target LBS address as the minimum administrative area.
Step S403: and if the target LBS information is not included, taking the upper level administrative area of the position corresponding to each LBS information included in the target IP address as the minimum administrative area.
Specifically, a preset ratio is manually set according to a service scene and a statistical play amount, the preset ratio needs to be larger than 50%, then the ratio of the frequency of each LBS information corresponding to a target IP address to the total frequency of the LBS information corresponding to the target IP address is calculated, the ratio is compared with the preset ratio, if the LBS information with the ratio larger than or equal to the preset ratio exists, the LBS information is the target LBS information, and the LBS position information in the target LBS information is used as a minimum administrative area corresponding to the target IP address; if the LBS information with the ratio being greater than or equal to the preset ratio does not exist, the LBS information corresponding to the target IP address does not include the target LBS information, the upper-level administrative area of each LBS location information corresponding to the target IP address needs to be inquired in the geographical division table of the civil administration department, and the upper-level administrative area is taken as the minimum administrative area corresponding to the target IP address.
For example, if the preset ratio is set to 80% manually, if the target IP address corresponds to two pieces of LBS information, i.e., 5 times in the beijing city of china, 1 time in china and 6 pieces of LBS information in total, the ratio corresponding to each piece of LBS information is calculated, the ratio of the LBS information in the beijing city of china is 83% and the ratio of the LBS information in the china is 17%, wherein the ratio of the LBS information in the beijing city of china is greater than 80%, so the LBS information is the target LBS information, each piece of LBS information included in the target IP address includes the target LBS information, and the minimum administrative area corresponding to the target IP address is the beijing city of china; if the target IP address corresponds to two LBS messages of 4 times in China Beijing City and 1 time in China, 5 LBS messages are obtained in total, the ratio corresponding to each LBS message is calculated, the ratio of the LBS message in China Beijing City is 80%, the ratio of the LBS message in China is 20%, wherein the ratio of the LBS message in China Beijing City is 80%, the LBS message is the target LBS message, and the LBS message included in the target IP address includes the target LBS message, so that the minimum administrative area corresponding to the target IP address is in China Beijing City; if the target IP address corresponds to three LBS information of 2 times in china, 2 times in china shanghai city, 1 time in china beijing city, and there are 5 LBS information in total, the duty ratio corresponding to each LBS information is calculated, and the obtained LBS information is 40% for both the china and the china shanghai city, and 20% for the chinese beijing city, wherein the duty ratio of all LBS information is less than 80%, so the target IP address includes no target LBS information, and the regional division table of the civil administration inquires the upper-level administrative region china in china, the china shanghai city and the china beijing city, and takes china as the minimum administrative region corresponding to the target IP address.
In a possible embodiment, in performing steps S401 to S403, the method further includes marking a correspondence relationship between the upper administrative area and the minimum administrative area in the advertisement monitoring table.
Specifically, the position corresponding to the IP address of the upper level administrative area as the minimum administrative area is found in the advertisement monitoring table, and the marking is performed at the position of the minimum administrative area corresponding to the IP address, and the marking position information changes.
In a possible implementation, fig. 6 is a flowchart of another data processing method provided in an embodiment of the present application, and as shown in fig. 6, when an advertisement monitoring table containing a correspondence between each IP address and the minimum administrative area is established, the method includes the following steps:
step S601: and adding the IP address and the administrative region in the target IP database into the advertisement monitoring table in pairs.
Step S602: and replacing the corresponding administrative areas in the advertisement monitoring table by using the determined minimum administrative areas.
Specifically, a blank advertisement monitoring table is established, all IP addresses and corresponding administrative areas (geographic location information corresponding to the IP addresses) in the IP database are added into the advertisement monitoring table in a one-to-one correspondence mode, then the administrative area corresponding to the target IP address is found in the advertisement monitoring table according to the target IP address, and the determined minimum administrative area corresponding to the target IP address is used for replacing the original administrative area.
In a possible embodiment, in executing steps S101-S103, the data processing method further includes marking the advertisement monitoring table with an identifier indicating a target usage scenario.
Specifically, different advertisement monitoring tables can be generated due to different service scenes and different screening threshold values and preset ratios corresponding to the statistical playing amount, and the system marks the advertisement monitoring tables according to the using scenes of the advertisement monitoring tables, marks the identification of the using scenes and is convenient to distinguish different advertisement monitoring tables.
For example, in an anti-cheating service scenario, a ratio parameter and a preset ratio are manually set according to anti-cheating service requirements and statistical broadcast volume, a system calculates a screening threshold according to the ratio parameter, screens LBS information corresponding to an IP address in combination with the preset ratio, processes a screening result, generates an advertisement monitoring table, and marks an identification of an anti-cheating service on the advertisement monitoring table.
Fig. 7 is a schematic structural diagram of a data processing apparatus according to an embodiment of the present application, and as shown in fig. 7, the data processing apparatus includes:
an obtaining module 701, configured to obtain an internet protocol IP address and location based service LBS information included in the advertisement log information generated in the current preset time period.
A statistics module 702, configured to perform statistics on LBS information in the advertisement log information with the same IP address, and determine a minimum administrative area to which each IP address belongs.
A creating module 703 is configured to create an advertisement monitoring table including a corresponding relationship between each IP address and the minimum administrative area.
In a possible implementation, fig. 8 is a schematic structural diagram of another data processing apparatus provided in an embodiment of the present application, and as shown in fig. 8, the configuration of the statistics module 702, when configured to perform statistics on LBS information in the advertisement log information having the same IP address and determine a minimum administrative area to which each IP address belongs, includes:
a counting unit 704, configured to count LBS information in the advertisement log information with the same IP address, to obtain a total frequency of LBS information corresponding to each IP address.
The screening unit 705 is configured to screen a total frequency of the LBS information corresponding to each IP address to obtain a target IP address, where the total frequency of the LBS information corresponding to the target IP address is greater than a preset frequency.
A determining unit 706, configured to determine, for each target IP address, the minimum administrative area to which the target IP address belongs according to the frequency of the LBS information included in the target IP address.
In a possible implementation, fig. 9 is a schematic structural diagram of another data processing apparatus provided in an embodiment of the present application, and as shown in fig. 9, the configuration of the determining unit 706, when determining the minimum administrative area to which the target IP address belongs according to the frequency of the LBS information included in the target IP address, includes:
a first determining unit 707, configured to, when the number of LBS information included in the target IP address is 1, take an administrative area of a location corresponding to the LBS information included in the target IP address as the minimum administrative area.
A second determining unit 708, configured to determine, when the number of LBS information included in the target IP address is greater than 1, the minimum administrative area to which the target IP address belongs according to a ratio of a frequency of each LBS information included in the target IP address to a total frequency of LBS information corresponding to the target IP address.
In a possible embodiment, the configuration of the second determining unit 708, when configured to determine the minimum administrative area to which the target IP address belongs according to a ratio of frequency of each LBS information included in the target IP address to total frequency of LBS information corresponding to the target IP address, includes:
and judging whether the LBS information included in the target IP address includes target LBS information, wherein the target LBS information is the LBS information with the ratio more than or equal to a preset ratio.
And if the target LBS information is included, taking the administrative area of the position corresponding to the target LBS address as the minimum administrative area.
And if the target LBS information is not included, taking the upper level administrative area of the position corresponding to each LBS information included in the target IP address as the minimum administrative area.
In a possible embodiment, the data processing device is further configured to mark a correspondence relationship in the advertisement monitoring table, where the correspondence relationship is a last administrative area as the minimum administrative area.
In a possible implementation, fig. 10 is a schematic structural diagram of another data processing apparatus provided in an embodiment of the present application, and as shown in fig. 10, when the configuration of the creating module 703 is used to establish an advertisement monitoring table containing a correspondence between each IP address and the minimum administrative area, the configuration includes:
an adding unit 709, configured to add the IP address and the administrative area included in the target IP database to the advertisement monitoring table in pairs.
A replacing unit 710, configured to replace the corresponding administrative area in the advertisement monitoring table with the determined minimum administrative area.
In a possible implementation, fig. 11 is a schematic structural diagram of another data processing apparatus provided in an embodiment of the present application, and as shown in fig. 11, the data processing apparatus further includes:
the marking module 711 is configured to mark the advertisement monitoring table with an identifier indicating a target usage scenario.
Based on the analysis, compared with the method in the related art that the corresponding position information is found from the IP address library through the IP address in the advertisement log information and is used as the position information of the IP address, the data processing method provided by the embodiment of the application judges the position information of the IP address by using a large amount of LBS information in the advertisement monitoring log information, so that the accuracy of the geographic position of the IP address is improved.
Fig. 12 is a schematic structural diagram of a computer device according to an embodiment of the present application, corresponding to the data processing method in fig. 1, and a computer device 800 according to an embodiment of the present application, as shown in fig. 12, includes a memory 801, a processor 802, and a computer program stored in the memory 801 and executable on the processor 802, where the processor 802 implements the steps of the data processing method when executing the computer program.
Specifically, the memory 801 and the processor 802 can be general memories and processors, which are not limited in particular, and when the processor 802 runs a computer program stored in the memory 801, the data processing method can be executed, so that the problem of errors caused by the update interval of the IP address library in the prior art is solved.
Corresponding to the data processing method in fig. 1, an embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, performs the steps of the data processing method.
Specifically, the storage medium can be a general-purpose storage medium, such as a removable disk, a hard disk, or the like, and when a computer program on the storage medium is executed, the data processing method can be executed, so that the problem of errors caused by the update interval of the IP address library in the prior art is solved.
The data processing device provided by the embodiment of the present application may be specific hardware on a device, or software or firmware installed on a device, etc. The device provided by the embodiment of the present application has the same implementation principle and technical effect as the foregoing method embodiments, and for the sake of brief description, reference may be made to the corresponding contents in the foregoing method embodiments where no part of the device embodiments is mentioned. It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the foregoing systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the above-described division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments provided in the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The above functions, if implemented in the form of software functional units and sold or used as a separate product, may be stored in a computer-readable storage medium. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the above-described method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus once an item is defined in one figure, it need not be further defined and explained in subsequent figures, and moreover, the terms "first", "second", "third", etc. are used merely to distinguish one description from another and are not to be construed as indicating or implying relative importance.
Finally, it should be noted that: the above-mentioned embodiments are merely specific embodiments of the present application, which are used for illustrating the technical solutions of the present application and not for limiting the same, and the protection scope of the present application is not limited thereto, although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the present disclosure, which should be construed in light of the above teachings. Are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the above claims.

Claims (10)

1. A data processing method, comprising:
acquiring an Internet Protocol (IP) address and location-based service (LBS) information included in advertisement log information generated in a current preset time period;
carrying out statistics on LBS information in the advertisement log information with the same IP address, and determining the minimum administrative area to which each IP address belongs;
and establishing an advertisement monitoring table containing the corresponding relation between each IP address and the minimum administrative area.
2. The method of claim 1, wherein the counting LBS information in the advertisement log information having the same IP address to determine a minimum administrative area to which each of the IP addresses belongs comprises:
counting LBS information in the advertisement log information with the same IP address to obtain the total frequency of the LBS information corresponding to each IP address;
screening the total frequency of LBS information corresponding to each IP address to obtain a target IP address, wherein the total frequency of the LBS information corresponding to the target IP address is greater than a preset frequency;
and for each target IP address, determining the minimum administrative area to which the target IP address belongs according to the frequency of each LBS message included in the target IP address.
3. The method of claim 2, wherein the determining the minimum administrative area to which the target IP address belongs according to the frequency of LBS information included in the target IP address comprises:
when the number of the LBS information included in the target IP address is 1, taking an administrative area of a position corresponding to the LBS information included in the target IP address as the minimum administrative area;
and when the number of the LBS information included in the target IP address is more than 1, determining the minimum administrative area to which the target IP address belongs according to the ratio of the frequency of each LBS information included in the target IP address to the total frequency of the LBS information corresponding to the target IP address.
4. The method of claim 3, wherein the determining the minimum administrative area to which the target IP address belongs according to a ratio of a frequency of each LBS information included in the target IP address to a total frequency of the LBS information corresponding to the target IP address comprises:
judging whether LBS information included in the target IP address includes target LBS information, wherein the target LBS information is LBS information with a ratio more than or equal to a preset ratio;
if the target LBS information is included, taking an administrative area of a position corresponding to the target LBS information as the minimum administrative area;
and if the target LBS information is not included, taking the upper level administrative area of the position corresponding to each LBS information included in the target IP address as the minimum administrative area.
5. The method of claim 4, wherein the method further comprises:
and marking the corresponding relation in the advertisement monitoring table, wherein the upper level administrative area is used as the minimum administrative area.
6. The method of claim 1, wherein said establishing an advertisement monitoring table containing a correspondence between each of said IP addresses and said minimum administrative area comprises:
adding the IP address and the administrative region included in the target IP database into the advertisement monitoring table in pairs;
and replacing the corresponding administrative areas in the advertisement monitoring table by using the determined minimum administrative area.
7. The method of claim 1, wherein the method further comprises:
the advertisement monitoring table is marked with an identifier representing a target usage scenario.
8. A data processing apparatus, comprising:
the system comprises an acquisition module, a processing module and a processing module, wherein the acquisition module is used for acquiring an Internet Protocol (IP) address and location-based service (LBS) information which are included in advertisement log information generated in the current preset time period;
the statistical module is used for performing statistics on LBS information in the advertisement log information with the same IP address and determining the minimum administrative region to which each IP address belongs;
and the creating module is used for creating an advertisement monitoring table containing the corresponding relation between each IP address and the minimum administrative area.
9. Computer arrangement comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor realizes the steps of the data processing method according to any of the preceding claims 1-7 when executing the computer program.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the data processing method according to any one of the preceding claims 1 to 7.
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