CN112003953B - Advertisement pushing method and server - Google Patents

Advertisement pushing method and server Download PDF

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CN112003953B
CN112003953B CN202011055225.9A CN202011055225A CN112003953B CN 112003953 B CN112003953 B CN 112003953B CN 202011055225 A CN202011055225 A CN 202011055225A CN 112003953 B CN112003953 B CN 112003953B
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customer
customers
client
intimacy
advertisement
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CN112003953A (en
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王莹
郭晗暄
李娜
储一鹏
罗红
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China Mobile Communications Group Co Ltd
China Mobile Hangzhou Information Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0244Optimization
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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Abstract

The invention relates to the field of big data and discloses an advertisement pushing method and a server. The advertisement push method comprises the following steps: acquiring wireless broadband connection information of a terminal held by each client, wherein the wireless broadband connection information comprises wireless broadband account information, connection establishment time and connection disconnection time; calculating the customer intimacy between every two customers according to the wireless broadband connection information; acquiring a target customer, wherein the target customer is a customer who does not purchase a product in the customers, and acquiring an advertisement pushing object according to the customer intimacy and the target customer; and sending the advertisement to the advertisement pushing object. Compared with the prior art, the advertisement push method and the server provided by the embodiment of the invention have the advantage of improving the conversion rate of advertisement push.

Description

Advertisement pushing method and server
Technical Field
The invention relates to the field of big data, in particular to an advertisement pushing method and a server.
Background
In the present society, almost one or more mobile terminals such as mobile phones and pads are used by people with high frequency, and the mobile terminals become ports with the largest daily contact flow, so that advertisements are put to drain, and the mobile terminals become the most valuable media. But whether the advertisement push is successful is realized by data, namely the advertisement conversion rate is high or low. Because the advertisement conversion rate directly affects the enthusiasm of advertisers for advertisement delivery, in order to improve the advertisement conversion rate, a method for better advertisement delivery by mining the relationship among different mobile phone users exists in the prior art.
However, the inventor of the present invention finds that, in the advertisement push method in the prior art, relationships and affinities between different mobile phone users are usually mined through mutual call information between mobile phone users, but a user call is an active behavior for building a connection, and in current user network behaviors, telecommunication call needs account for a small percentage (especially, in young and middle-aged years, telecommunication calls are usually work needs). Therefore, in the existing technical scheme, the user relationship (especially family members) which is close but does not use a mobile phone for communication cannot be captured through the communication information, and the user relationship (such as express delivery, take-out and the like) which is not close but passes the communication due to the service needs can be included instead, so that the conversion rate of advertisement push is reduced. Therefore, how to better increase the conversion rate of advertisement push becomes a problem to be solved urgently.
Disclosure of Invention
The embodiment of the invention aims to provide an advertisement pushing method and a server, so that the conversion rate of advertisement pushing is improved.
In order to solve the above technical problem, an embodiment of the present invention provides an advertisement push method, which is applied to a server, and includes: acquiring wireless broadband connection information of a terminal held by each client, wherein the wireless broadband connection information comprises wireless broadband account information, connection establishment time and connection disconnection time; calculating the customer intimacy between every two customers according to the wireless broadband connection information; acquiring target customers, wherein the target customers are customers who have not purchased products in the customers, and acquiring advertisement push objects according to the customer intimacy and the target customers; and sending the advertisement to the advertisement pushing object.
An embodiment of the present invention further provides a server, including: at least one processor; and a memory communicatively coupled to at least one of the processors; wherein the memory stores instructions executable by at least one of the processors to enable at least one of the processors to perform a method of advertisement push as previously described.
Compared with the prior art, the implementation mode of the invention has the advantages that the utilization rate of the wireless broadband is higher, and the connection of the mobile phone and the wireless broadband is the action that the user establishes contact with other people passively, so that the wireless broadband connection information of the terminal held by each client is obtained, and the close but hidden association among the users can be reflected. Therefore, the intimacy between the clients obtained through the wireless broadband connection information can reflect the intimacy between the terminal users, the relationship between the advertisement pushing object obtained through the intimacy of the clients and the target client is intimacy, and the advertisement is sent to the advertisement pushing object with higher intimacy with the target client, so that the target client can be driven to buy products more possibly, and further the conversion rate of advertisement pushing is improved.
In addition, the calculating the customer intimacy between each customer and each other according to the wireless broadband connection information specifically includes: calculating the intimacy value between every two clients according to the wireless broadband connection information; obtaining a first influence of a second customer of the individual customers on a first customer of the individual customers according to the affinity values of the first customer and other individual customers of the individual customers; acquiring a second influence of the first customer on the second customer according to the intimacy degree value of the second customer and other customers in the customers; taking a maximum of the first influence and the second influence as a customer intimacy of the first customer and the second customer. The intimacy relationship between different customers can be better reflected through the first influence and the second influence acquired through the intimacy value, and the maximum value of the first influence and the second influence is used as the customer intimacy of the first customer and the second customer, so that the conversion rate of advertisement pushing can be further improved.
In addition, the obtaining a first influence of a second customer of the customers on a first customer according to the affinity value of the first customer of the customers and the affinity value of other customers of the customers specifically includes: sorting the affinity values of other clients in the clients in a descending order; and calculating the ratio of the ranking rank to the ranking number of the second client as the first influence.
In addition, the obtaining of the advertisement pushing object according to the client intimacy and the target client specifically includes: and acquiring the client with the client intimacy degree larger than a first preset threshold value with the target client as the advertisement pushing object. The method has the advantages that the client with the client intimacy greater than the first preset threshold value with the target client is obtained to serve as the advertisement pushing object, accurate pushing can be conducted on the target client, the accessibility of advertisement pushing is improved, and then the conversion rate of advertisement pushing is improved.
In addition, the obtaining of the advertisement pushing object according to the client intimacy and the target client specifically includes: and acquiring the clients with the client intimacy degree greater than a second preset threshold value with the N target clients as the advertisement pushing objects, wherein the N is greater than a first preset number. The client with the affinity greater than the second preset threshold value with the N target clients is obtained to serve as the advertisement pushing object, the coverage of advertisement pushing can be effectively improved, and the conversion rate of advertisement pushing is further improved.
In addition, before acquiring the target client, the method further includes: integrating the customers according to the wireless broadband connection information to form a plurality of customer sets; the obtaining of the target client specifically includes: and acquiring a target customer set, wherein all customers included in the target customer set are not customers who buy the products yet, and taking the customers included in the target customer set as the target customers.
In addition, the integrating the customer according to the wireless broadband connection information specifically includes: acquiring the corresponding relation between the wireless broadband connection information and the family attribute of the client; and integrating the customers according to the corresponding relation, and taking a set formed by a plurality of the customers with the same family attributes as the customer set.
In addition, the calculating the customer set affinity between any two customer sets according to the customer affinity specifically includes: taking the maximum value of the customer intimacy between the customers contained in the first customer set and the customers contained in the second customer set as the customer set intimacy of the first customer set and the second customer set; wherein the first customer set and the second customer set are any two of the customer sets.
In addition, the obtaining of the advertisement pushing object according to the client intimacy and the target client specifically includes: calculating the customer set intimacy between any two customer sets according to the customer intimacy; acquiring a client set with the affinity of the client set with the target client set greater than a third preset threshold value as a marketing client set; and taking the customers contained in the marketing customer set as the advertisement push objects.
In addition, the obtaining of the advertisement push object according to the customer intimacy and the target customer specifically includes: acquiring a customer set with the customer set intimacy degree of the target customer set larger than a first preset number and larger than a second preset threshold value as a marketing customer set; and taking the customers contained in the marketing customer set as the advertisement push objects.
Drawings
FIG. 1 is a flowchart of a method for pushing an advertisement according to a first embodiment of the present invention;
fig. 2 is a flowchart of a procedure for obtaining user intimacy in an advertisement push method according to a first embodiment of the present invention;
FIG. 3 is a flowchart of a method for pushing an advertisement according to a second embodiment of the present invention;
fig. 4 is a schematic structural diagram of a server according to a third embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, embodiments of the present invention will be described in detail below with reference to the accompanying drawings. However, it will be appreciated by those of ordinary skill in the art that numerous technical details are set forth in order to provide a better understanding of the present application in various embodiments of the present invention. However, the technical solution claimed in the present application can be implemented without these technical details and various changes and modifications based on the following embodiments.
A first embodiment of the present invention relates to an advertisement push method. The specific process is shown in fig. 1, and comprises the following steps:
step S101: and acquiring wireless broadband connection information of the terminal held by each client.
Specifically, in this embodiment, the terminal data information that is hung down from the gateway can be identified by the gateway marketing plug-in, and the terminal data information is used as the wireless broadband connection information of the terminal. It should be understood that the foregoing is only a specific example for acquiring the wireless broadband connection information of the terminal in this embodiment, and is not limited thereto, and in other embodiments of the present invention, the wireless broadband connection information may also be acquired by other manners, for example, the wireless broadband connection information that establishes connection with the terminal is acquired from the terminal side, and the like, and the wireless broadband connection information may be flexibly set according to actual needs.
Further, the following table shows an example of some specific wireless broadband connection information. It is understood that the wireless broadband connection information may include some data in the following table but is not limited to only include the data shown in the following table, and may be flexibly configured according to actual needs.
Figure BDA0002710651100000051
Figure BDA0002710651100000061
Step S102: and calculating the customer intimacy between every two customers according to the wireless broadband connection information.
Specifically, in this embodiment, the customer intimacy between each customer and each other may be calculated by a specific calculation formula according to the wireless broadband connection information acquired in the foregoing steps. For example, the following data between the clients can be obtained through the wireless broadband connection information: (1) consistency of attribution of mobile phone numbers; (2) connecting the same wifi time length; (3) connecting the same wifi days; (4) The latest disconnection time of the same broadband (one of them) is connected.
And carrying out normalization processing on the overall data distribution of all users, and carrying out quantile approximation on the data distribution of all users to calculate the scores of the data distribution. For example, if the mobile phone is attributed with a match score of 1, the mobile phone is attributed with an inconsistency score of 0. For example, the features (2) of all the clients are arranged from small to large, and if the features (2) of a first user and a second user are in 3/4 quantiles of the features (2) of all the users, the score of the features (2) of the first user and the second user is 0.75.
The intimacy degree of the user is in direct proportion to the 4 characteristics, so the scheme selects a comprehensive index method to evaluate the intimacy degree of the user, calculates a user intimacy value II between the first user and the second user according to the following formula, and takes the intimacy value II as the intimacy degree of the user between the first user and the second user. Wherein, the calculation formula is as follows:
II=10×L+30×T+40×D+20×LT
wherein, L is the consistency score of the attribution of the mobile phone number; t is the cumulative duration score of the same wireless broadband connected by the user; d is the cumulative number of days for the user to connect the same wireless broadband; LT is the latest disconnection time score of one party connected with the same wireless broadband by the user.
It should be understood that the foregoing is merely an illustration of a specific method for obtaining user intimacy in this embodiment, and is not a limitation, and in other embodiments of the present invention, the method for obtaining user intimacy as shown in fig. 2 may also be used, and includes:
step S201: and calculating the intimacy value between every two clients according to the wireless broadband connection information.
Specifically, in this embodiment, the calculation method of the affinity value is the same as the calculation method described above, and details are not repeated here, and specific reference may be made to the specific description above.
Step S202: and acquiring a first influence of a second client in the clients on the first client according to the intimacy values of the first client and other clients in the clients.
Specifically, in this embodiment, the affinity values between the first user and each of the other clients are sorted in the descending order; and calculating the ratio of the ranking rank to the ranking number of the second client as the first influence.
Step S203: and acquiring a second influence of the first customer on the second customer according to the intimacy values of the second customer and other various customers.
Specifically, in the present embodiment, the affinity values between the second user and each of the other clients are sorted in the order from small to large; and calculating the ratio of the ranking rank to the ranking number of the first client as a second influence.
Step S204: the maximum value of the first influence and the second influence is taken as the customer intimacy of the first customer and the second customer.
Although the intimacy value between the first user and the second user is fixed, the interpersonal circle of the first user is narrow, and the interpersonal circle of the second user is wide, so that the influence of the first user on the second user, which is reflected by the same intimacy value, is necessarily different from the influence of the second user on the first user. The intimacy relationship between different customers can be better reflected through the first influence and the second influence acquired through the intimacy value, and the maximum value of the first influence and the second influence is used as the customer intimacy of the first customer and the second customer, so that the conversion rate of advertisement pushing can be further improved.
Step S103: and acquiring the target client.
Specifically, in the present embodiment, the target customer is a customer who has not purchased a product among the customers. It can be understood that the target customer may be all of the customers who have not purchased the product, or may be some of the customers who have not purchased the product, and the target customer may be flexibly selected according to actual needs.
Step S104: and acquiring the advertisement pushing object according to the client intimacy and the target client.
Specifically, in the present embodiment, a client having a client affinity with a target client greater than a first preset threshold is acquired as an advertisement push target. Wherein, first predetermined threshold value can carry out setting in advance according to actual need, and it is great to set up first predetermined threshold value, and then the precision of propelling movement is higher, sets up first predetermined threshold value less, and then the scope of propelling movement is great, specifically can carry out nimble setting according to actual need.
It should be understood that the foregoing is merely an illustration of a specific method for obtaining an advertisement push object in this embodiment, and is not limited thereto, and in other embodiments of the present invention, an advertisement push object obtained by other methods may also be obtained, for example, a client having a client affinity greater than a second preset threshold with N target clients is obtained as the advertisement push object, where N is greater than the first preset number. For example, a client having a greater affinity with 5 target clients than a second preset client is obtained as the advertisement push object.
Step S105: and sending the advertisement to the advertisement push object.
Compared with the prior art, in the advertisement push method provided by the first embodiment of the invention, because the wireless broadband utilization rate is high, and the connection of the wireless broadband through the mobile phone is a behavior that the user passively establishes contact with other people, the wireless broadband connection information of the terminal held by each client is acquired, and close but hidden association among the users can be reflected better. Therefore, the intimacy between the clients obtained through the wireless broadband connection information can reflect the intimacy between the terminal users, the relationship between the advertisement pushing object obtained through the intimacy of the clients and the target client is intimacy, and the advertisement is sent to the advertisement pushing object with higher intimacy with the target client, so that the target client can be driven to buy products more possibly, and further the conversion rate of advertisement pushing is improved.
A second embodiment of the present invention relates to an advertisement push method. The second embodiment is substantially the same as the first embodiment, and includes, as shown in fig. 3:
step S301: and acquiring wireless broadband connection information of the terminal held by each client.
Step S302: and calculating the customer intimacy between every two customers according to the wireless broadband connection information.
Specifically, in the present embodiment, step S301 and step S302 are substantially the same as step S101 and step S102 in the first embodiment, and detailed description thereof is omitted, and specific description of the first embodiment may be specifically referred to.
Step S303: and integrating the customers according to the wireless broadband connection information to form a plurality of customer sets.
Specifically, in the present embodiment, first, a correspondence between wireless broadband connection information and a home attribute of a client is obtained; and integrating the customers according to the corresponding relation, and taking a set formed by a plurality of customers with the same family attributes as a customer set. For example, in this embodiment, the attribution consistency may be determined according to (1) the mobile phone number; (2) connecting the same wifi time length; (3) connecting the same wifi times; (4) consistency of wifi accounts connected within 7 days of broadband account opening; (5) After 10 nights, the wireless broadband connection information with the same wifi frequency and the like is connected to obtain the corresponding relation with the family attributes of the client, including but not limited to obtaining the corresponding relation in a data training mode, and corresponding the same or similar users to the same family attributes, for example, the users corresponding to the family A include a user 1, a user 2 and a user 3. It should be understood that the foregoing integration of the users according to the family attributes of the customers is only a specific example in the present embodiment, and is not limited thereto.
Step S304: and calculating the intimacy of the client sets between every two client sets according to the intimacy of the clients.
Specifically, in the present embodiment, the maximum value of the customer affinity between the customers included in the first customer set and the customers included in the second customer set is set as the customer set affinity of the first customer set and the second customer set. Wherein the first customer set and the second customer set are any two customer sets. The method comprises the steps of obtaining all clients in a first client set, obtaining all clients in a second client set, obtaining client intimacy between every two of all clients in the first client set and all clients in the second client set, and taking the maximum value of the client intimacy as the client set intimacy of the first client set and the second client set.
Further, in this embodiment, after the customer set is true and complete, the network node may be created according to the customer set, and after the node is created, according to a commonly used construction formula of a network edge, the distance between the customer set i and the customer set j is
Figure BDA0002710651100000101
Wherein c is ij For the affinity of the customer set between the customer set i and the customer set j, the closer the customers are, the shorter the distance in the relationship graph.
Step S305: and acquiring a target client set.
Specifically, in the present embodiment, a customer set including all customers who have not purchased a product is acquired as a target customer set, and the customers included in the target customer set are set as target customers.
Step S306: and acquiring the advertisement pushing object according to the intimacy of the client set and the target client set.
Specifically, in this embodiment, a client set whose affinity with the client set of the target client set is greater than a third preset threshold is obtained as a marketing client set, and clients in the marketing client set are used as advertisement push objects. Wherein, first predetermined threshold value can carry out setting in advance according to actual need, and it is great to set up first predetermined threshold value, and then the precision of propelling movement is higher, sets up first predetermined threshold value less, and then the scope of propelling movement is great, specifically can carry out nimble setting according to actual need.
It should be understood that the foregoing is merely an illustration of a specific method for obtaining an advertisement push object in this embodiment, and is not limited thereto, and in other embodiments of the present invention, an advertisement push object obtained by other methods may also be obtained, for example, a customer set whose affinity with a customer set of N target customer sets is greater than a fourth preset threshold is obtained as a marketing customer set, and customers in the marketing customer set are obtained as an advertisement push object, where N is greater than the first preset number. For example, a client set whose affinity with the client set of 5 target client sets is greater than a fourth preset threshold is obtained as the marketing client set.
Step S307: and sending the advertisement to the advertisement push object.
Compared with the prior art, the advertisement push method provided by the second embodiment of the invention integrates the customers to form the customer set while keeping all the technical effects of the first embodiment, calculates the customer set affinity among the customer sets, and obtains the advertisement push object through the customer set affinity, thereby effectively reducing the calculation amount. In addition, the method is more suitable for pushing advertisements to various types of goods, for example, a customer set with a family as a unit usually only needs to buy one vehicle, and users who have bought the vehicle but do not buy the vehicle by other members of the family can be filtered by the customer set.
The steps of the above methods are divided for clarity, and the implementation may be combined into one step or split some steps, and the steps are divided into multiple steps, so long as the steps contain the same logical relationship, which is within the protection scope of the present patent; it is within the scope of this patent to add insignificant modifications or introduce insignificant designs to the algorithms or processes, but not to change the core designs of the algorithms and processes.
A third embodiment of the present invention relates to a server, as shown in fig. 4, including: at least one processor 401; and a memory 402 communicatively coupled to the at least one processor 401; the memory 402 stores instructions executable by the at least one processor 401, and the instructions are executable by the at least one processor 401 to enable the at least one processor 401 to perform the advertisement push method as described above.
Where the memory 402 and the processor 401 are coupled by a bus, which may include any number of interconnected buses and bridges that couple one or more of the various circuits of the processor 401 and the memory 402 together. The bus may also connect various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface provides an interface between the bus and the transceiver. The transceiver may be one element or a plurality of elements, such as a plurality of receivers and transmitters, providing a means for communicating with various other apparatus over a transmission medium. The data processed by the processor 401 may be transmitted over a wireless medium via an antenna, which may receive the data and transmit the data to the processor 401.
The processor 401 is responsible for managing the bus and general processing and may provide various functions including timing, peripheral interfaces, voltage regulation, power management, and other control functions. And memory 402 may be used to store data used by processor 401 in performing operations.
It should be understood that this embodiment is an example of the apparatus corresponding to the first and second embodiments, and may be implemented in cooperation with the first and second embodiments. The related technical details mentioned in the first embodiment and the second embodiment are still valid in this embodiment, and are not described herein again in order to reduce repetition. Accordingly, the related technical details mentioned in the present embodiment can also be applied in the first embodiment and the second embodiment.
It should be noted that each module referred to in this embodiment is a logical module, and in practical applications, one logical unit may be one physical unit, may be a part of one physical unit, and may be implemented by a combination of multiple physical units. In addition, in order to highlight the innovative part of the present invention, a unit which is less closely related to solving the technical problem proposed by the present invention is not introduced in the present embodiment, but it does not indicate that no other unit exists in the present embodiment.
A fourth embodiment of the present invention relates to a storage medium storing a computer program. The computer program realizes the above-described method embodiments when executed by a processor.
Those skilled in the art can understand that all or part of the steps in the method according to the above embodiments may be implemented by a program to instruct related hardware, where the program is stored in a storage medium and includes several instructions to enable a device (which may be a single chip, a chip, or the like) or a processor (processor) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk, and various media capable of storing program codes.
It will be understood by those of ordinary skill in the art that the foregoing embodiments are specific examples for carrying out the invention, and that various changes in form and details may be made therein without departing from the spirit and scope of the invention in practice.

Claims (10)

1. An advertisement pushing method is applied to a server and comprises the following steps:
acquiring wireless broadband connection information of a terminal held by each client, wherein the wireless broadband connection information comprises wireless broadband account information, connection establishment time and connection disconnection time;
calculating the customer intimacy between every two customers according to the wireless broadband connection information;
acquiring a target customer, wherein the target customer is a customer who does not purchase a product in the customers, and acquiring an advertisement pushing object according to the customer intimacy and the target customer;
sending an advertisement to the advertisement push object;
the calculating the customer intimacy between each customer and each other according to the wireless broadband connection information specifically comprises:
calculating the intimacy value between every two clients according to the wireless broadband connection information;
obtaining a first influence of a second one of the respective customers on a first one of the respective customers based on the affinity values of the first one of the respective customers and other respective ones of the respective customers;
acquiring a second influence of the first customer on the second customer according to the intimacy degree value of the second customer and other customers in the customers;
determining a maximum value of the first and second influence as a customer intimacy for the first and second customers.
2. The advertisement pushing method according to claim 1, wherein the obtaining a first influence of a second customer of the respective customers on a first customer of the respective customers according to the affinity values of the first customer and other respective customers of the respective customers specifically comprises:
sorting the affinity values of other clients in the clients in a descending order;
and calculating the ratio of the ranking rank to the ranking number of the second client as the first influence.
3. The advertisement pushing method according to claim 1, wherein the obtaining of the advertisement pushing object according to the customer intimacy and the target customer specifically comprises:
and acquiring the client with the client intimacy degree greater than a first preset threshold value as the advertisement pushing object.
4. The advertisement pushing method according to claim 1, wherein the obtaining of the advertisement pushing object according to the customer intimacy and the target customer specifically comprises:
and acquiring the clients with the client intimacy degree greater than a second preset threshold value with the N target clients as the advertisement pushing objects, wherein N is greater than a first preset number.
5. The advertisement pushing method according to claim 1, wherein before the target client is obtained, the method further comprises:
integrating customers according to the wireless broadband connection information to form a plurality of customer sets;
the obtaining of the target client specifically includes:
and acquiring a target customer set, wherein all customers included in the target customer set are not customers who buy the products yet, and taking the customers included in the target customer set as the target customers.
6. The advertisement push method according to claim 5, wherein the integrating the customer according to the wireless broadband connection information specifically comprises:
acquiring the corresponding relation between the wireless broadband connection information and the family attribute of the client;
and integrating the customers according to the corresponding relation, and taking a set formed by a plurality of customers with the same family attribute as the customer set.
7. The advertisement pushing method according to claim 5, wherein the calculating a customer-set affinity between any two customer sets according to the customer affinity specifically comprises:
taking the maximum value of the customer intimacy between the customers contained in the first customer set and the customers contained in the second customer set as the customer set intimacy of the first customer set and the second customer set;
wherein the first customer set and the second customer set are any two of the customer sets.
8. The advertisement pushing method according to claim 5, wherein the obtaining of the advertisement pushing object according to the customer intimacy and the target customer specifically comprises:
calculating the intimacy degree of each client set between every two client sets according to the intimacy degree of the clients;
acquiring a client set with the affinity of the client set with the target client set greater than a third preset threshold value as a marketing client set;
and taking the customers contained in the marketing customer set as the advertisement push objects.
9. The advertisement pushing method according to claim 5, wherein the obtaining of the advertisement pushing object according to the customer intimacy and the target customer specifically comprises:
acquiring a client set with the affinity greater than a fourth preset threshold value with the client set greater than a first preset number of the target client sets as a marketing client set;
and taking the customers contained in the marketing customer set as the advertisement push objects.
10. A server, comprising:
at least one processor; and (c) a second step of,
a memory communicatively coupled to at least one of the processors; wherein the content of the first and second substances,
the memory stores instructions executable by at least one of the processors to enable the at least one of the processors to perform the advertisement push method of any of claims 1 to 9.
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CN107545451B (en) * 2016-06-27 2020-11-27 腾讯科技(深圳)有限公司 Advertisement pushing method and device
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