CN111985973A - Method and device for determining target object arrival rate, storage medium and electronic device - Google Patents

Method and device for determining target object arrival rate, storage medium and electronic device Download PDF

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Publication number
CN111985973A
CN111985973A CN202010879984.0A CN202010879984A CN111985973A CN 111985973 A CN111985973 A CN 111985973A CN 202010879984 A CN202010879984 A CN 202010879984A CN 111985973 A CN111985973 A CN 111985973A
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target
terminal
total number
terminal set
information
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田丹丹
丁若谷
高雅
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Beijing Minglue Zhaohui Technology Co Ltd
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Beijing Minglue Zhaohui Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics

Abstract

The invention provides a method and a device for determining the arrival rate of a target object, a storage medium and an electronic device, wherein the method comprises the following steps: determining a first terminal set corresponding to the target information, wherein the first terminal set comprises a plurality of target terminals playing the target information; determining a second terminal set in the first terminal set, wherein each target terminal in the second terminal set has a corresponding record in a preset terminal database, and each record in the terminal database is used for recording the corresponding relation between a plurality of target terminals and a target object; and obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set, and determining the target object arrival rate corresponding to the target information according to the first ratio. The method and the device solve the technical problem of low accuracy of the target object arrival rate determined in the related technology.

Description

Method and device for determining target object arrival rate, storage medium and electronic device
Technical Field
The present invention relates to the field of communications, and in particular, to a method and an apparatus for determining a target object arrival rate, a storage medium, and an electronic apparatus.
Background
In the related art, when pushing target information to a target object, the target information is generally sent to terminals corresponding to the target object, and the number of the terminals browsing the target information is taken as the number of the target objects browsing the target information (i.e., the number of target objects reached by the target information), so as to determine a target object arrival rate of the target information. Currently, a target object usually has a plurality of terminals, so that a large error exists in the target object arrival rate determined by the method, and even the determined target object arrival rate exceeds a hundred. Taking Target information as advertisement information as an example, generally, one advertisement information has a targeted group (i.e. a group consisting of a plurality of Target objects, also called Target Audience (TA)). In the current age of mobile internet, one user has multiple devices such as a computer, one or more mobile phones, and a tablet computer at the same time, compared with the case where a target audience number measured by device Identification Information (ID) is N1 for a certain advertisement campaign, but the actual target audience number is N2 which is lower than N1, the target audience reach rate exceeds one hundred, which is mainly caused by the fact that the target audience number is calculated by using a person (i.e., a user) as a unit, and the measured target audience number is calculated by using a device as a unit, so that the determined target audience rate is inaccurate or even exceeds one hundred when the user has multiple devices.
Aiming at the technical problem that the accuracy rate of the determined target object arrival rate is low in the related technology, an effective technical scheme is not provided.
Disclosure of Invention
The embodiment of the invention provides a method and a device for determining the arrival rate of a target object, a storage medium and an electronic device, which are used for at least solving the technical problem of low accuracy rate of the arrival rate of the target object determined in the related technology.
According to an embodiment of the present invention, there is provided a method for determining a target object arrival rate, including: determining a first terminal set corresponding to target information, wherein the first terminal set comprises a plurality of target terminals which play the target information; determining a second terminal set in the first terminal set, wherein each target terminal in the second terminal set has a corresponding record in a preset terminal database, and each record in the terminal database is used for recording the corresponding relation between a plurality of target terminals and a target object; and obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set, and determining the target object arrival rate corresponding to the target information according to the first ratio.
Optionally, the determining, according to the first ratio, a target object arrival rate corresponding to the target information includes: correcting the total number of target terminals in the first terminal set according to the first ratio to obtain a corrected number, wherein the corrected number is used for representing the total number of target objects reached by the target information; and determining the target object arrival rate according to the total number of the target objects reached by the target information and the preset total number of the target objects corresponding to the target information.
Optionally, before the determining the first terminal set corresponding to the target information, the method further includes: acquiring terminal identification information of the plurality of target terminals and identification information of a target object corresponding to each target terminal in the plurality of target terminals; and storing the terminal identification information of each target terminal and the identification information of the target object corresponding to each target terminal in the terminal database as a record.
Optionally, the determining a second terminal set in the first terminal set includes: searching in the terminal database according to the terminal identification information of each target terminal in the first terminal set; and determining each target terminal in the first terminal set as one target terminal in the second terminal set under the condition that the record corresponding to the terminal identification information of each target terminal in the first terminal set is found in the terminal data.
Optionally, the obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set includes obtaining the first ratio r according to the following formula:
Figure BDA0002653827810000021
wherein the modifying the total number of the target terminals in the first terminal set according to the first ratio to obtain a modified number comprises obtaining the modified number D according to the following formula: d ═ M' + (N-M) × r; the M' represents the total number of the target objects corresponding to the second terminal set, M represents the total number of the target terminals in the second terminal set, and N represents the total number of the target terminals in the first terminal set.
Optionally, the method further comprises: acquiring a first label information set corresponding to the second terminal set, wherein each target terminal in the first terminal set corresponds to label information one to one, the label information is used for identifying a classification to which a target object corresponding to each target terminal belongs, and the target label information in the first label information set is different from each other; determining each target tag information m in the first set of tag informationiCorresponding second ratio
Figure BDA0002653827810000031
Wherein, the Pi' indicates the target tag information m in the second terminal setiThe total number of the corresponding target objects of the corresponding target terminal in the terminal database, PiRepresenting the information m of the second terminal set and the target labeliThe total number of corresponding target terminals, i ∈ [1, n ]]And n is used for representing the total number of target label information in the first label information set.
Optionally, the modifying the total number of the target terminals in the first terminal set according to the first ratio to obtain a modified number includes: acquiring a third terminal set in the first terminal set, wherein each target terminal in the third terminal set does not have a corresponding record in the terminal database; acquiring a second label information set corresponding to the third terminal set, wherein target label information in the second label information set is different from each other; the second label information set is associated with the first label information setThe information set comprises the same target label information mqIn case of (3), determining the target tag information m in the third terminal setqTotal number of corresponding target terminals LqWherein q ∈ [1, c ]]C is used for representing the total number of the same target label information included in the second label information set and the first label information set; according to the first ratio, the target label information mqCorresponding second ratio rqAnd the target label information mqTotal number of corresponding target terminals LqDetermining the total number of the target objects corresponding to the third terminal set; and obtaining the corrected number according to the total number of the target objects corresponding to the second terminal set and the total number of the target objects corresponding to the third terminal set.
Optionally, the target tag information m according to the first ratioqCorresponding second ratio rqAnd the target label information mqTotal number of corresponding target terminals LqDetermining the total number of the target objects corresponding to the third terminal set, including: determining the total number K of the target objects corresponding to the third terminal set according to the following formula:
Figure BDA0002653827810000041
wherein r is the first ratio,
Figure BDA0002653827810000042
the M' represents the total number of target objects corresponding to the second terminal set, M represents the total number of target terminals in the second terminal set, and N represents the total number of target terminals in the first terminal set; the obtaining the corrected number according to the total number of the target objects corresponding to the second terminal set and the total number of the target objects corresponding to the third terminal set includes: obtaining the corrected quantity D according to the following formula: d ═ M' + K.
According to another embodiment of the present invention, there is provided a target object arrival rate determination apparatus including: the system comprises a first determining module, a second determining module and a third determining module, wherein the first determining module is used for determining a first terminal set corresponding to target information, and the first terminal set comprises a plurality of target terminals which play the target information; a second determining module, configured to determine a second terminal set in the first terminal set, where each target terminal in the second terminal set has a corresponding record in a preset terminal database, and each record in the terminal database is used to record a corresponding relationship between a plurality of target terminals and a target object; and the first processing module is used for obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set, and determining the target object arrival rate corresponding to the target information according to the first ratio.
Optionally, the first processing module is further configured to: correcting the total number of target terminals in the first terminal set according to the first ratio to obtain a corrected number, wherein the corrected number is used for representing the total number of target objects reached by the target information; and determining the target object arrival rate according to the total number of the target objects reached by the target information and the preset total number of the target objects corresponding to the target information.
Optionally, the apparatus further comprises an obtaining module, configured to: acquiring terminal identification information of the plurality of target terminals and identification information of a target object corresponding to each target terminal in the plurality of target terminals; and storing the terminal identification information of each target terminal and the identification information of the target object corresponding to each target terminal in the terminal database as a record.
Optionally, the first determining module is further configured to: searching in the terminal database according to the terminal identification information of each target terminal in the first terminal set; and determining each target terminal in the first terminal set as one target terminal in the second terminal set under the condition that the record corresponding to the terminal identification information of each target terminal in the first terminal set is found in the terminal data.
Optionally, the first processing module is further configured to: the first ratio r is obtained according to the following formula:
Figure BDA0002653827810000051
wherein the modifying the total number of the target terminals in the first terminal set according to the first ratio to obtain a modified number comprises obtaining the modified number D according to the following formula: d ═ M' + (N-M) × r; the M' represents the total number of the target objects corresponding to the second terminal set, M represents the total number of the target terminals in the second terminal set, and N represents the total number of the target terminals in the first terminal set.
Optionally, the apparatus further comprises a second processing module configured to: acquiring a first label information set corresponding to the second terminal set, wherein each target terminal in the first terminal set corresponds to label information one to one, the label information is used for identifying a classification to which a target object corresponding to each target terminal belongs, and the target label information in the first label information set is different from each other; determining each target tag information m in the first set of tag informationiCorresponding second ratio
Figure BDA0002653827810000052
Wherein, the Pi' indicates the target tag information m in the second terminal setiThe total number of the corresponding target objects of the corresponding target terminal in the terminal database, PiRepresenting the information m of the second terminal set and the target labeliThe total number of corresponding target terminals, i ∈ [1, n ]]And n is used for representing the total number of target label information in the first label information set.
Optionally, the second processing module is further configured to: acquiring a third terminal set in the first terminal set, wherein each target terminal in the third terminal set does not have a corresponding record in the terminal database; acquiring a second label information set corresponding to the third terminal set,target label information in the second label information set is different from each other; the second label information set and the first label information set comprise the same target label information mqIn case of (3), determining the target tag information m in the third terminal setqTotal number of corresponding target terminals LqWherein q ∈ [1, c ]]C is used for representing the total number of the same target label information included in the second label information set and the first label information set; according to the first ratio, the target label information mqCorresponding second ratio rqAnd the target label information mqTotal number of corresponding target terminals LqDetermining the total number of the target objects corresponding to the third terminal set; and obtaining the corrected number according to the total number of the target objects corresponding to the second terminal set and the total number of the target objects corresponding to the third terminal set.
Optionally, the second processing module is further configured to: determining the total number K of the target objects corresponding to the third terminal set according to the following formula:
Figure BDA0002653827810000061
wherein r is the first ratio,
Figure BDA0002653827810000062
the M' represents the total number of target objects corresponding to the second terminal set, M represents the total number of target terminals in the second terminal set, and N represents the total number of target terminals in the first terminal set; the obtaining the corrected number according to the total number of the target objects corresponding to the second terminal set and the total number of the target objects corresponding to the third terminal set includes: obtaining the corrected quantity D according to the following formula: d ═ M' + K.
Alternatively, according to another embodiment of the present invention, a storage medium is provided, in which a computer program is stored, wherein the computer program is arranged to perform the above-mentioned method when executed.
Alternatively, according to another embodiment of the present invention, there is provided an electronic apparatus, including a memory in which a computer program is stored and a processor configured to execute the computer program to perform the above method.
According to the invention, a first terminal set corresponding to target information is determined, wherein the first terminal set comprises a plurality of target terminals which play the target information; determining a second terminal set in the first terminal set, wherein each target terminal in the second terminal set has a corresponding record in a preset terminal database, and each record in the terminal database is used for recording the corresponding relation between a plurality of target terminals and a target object; and obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set, and determining the target object arrival rate corresponding to the target information according to the first ratio. Therefore, the technical problem that the accuracy of the target object arrival rate determined in the related technology is low can be solved, and the accuracy of the target object arrival rate determined under the condition that the target object has a plurality of terminals is improved.
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The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
FIG. 1 is a flow chart of a method for determining a target object arrival rate according to an embodiment of the present invention;
fig. 2 is a diagram of a second set of terminals according to an embodiment of the invention;
FIG. 3 is a schematic diagram of a first set of tag information, according to an embodiment of the invention;
fig. 4 is a schematic diagram of a third set of terminals according to an embodiment of the present invention;
fig. 5 is a diagram illustrating a second set of tag information according to an embodiment of the invention.
FIG. 6 is a flow chart of a method for determining a target object arrival rate according to another embodiment of the present invention;
fig. 7 is a block diagram of the structure of a target object arrival rate determination apparatus according to an embodiment of the present invention;
fig. 8 is a block diagram of a structure of a target object arrival rate determination apparatus according to another embodiment of the present invention;
fig. 9 is a block diagram of a structure of a target object arrival rate determination apparatus according to still another embodiment of the present invention;
fig. 10 is a schematic structural diagram of an alternative electronic device according to an embodiment of the invention.
Detailed Description
The invention will be described in detail hereinafter with reference to the accompanying drawings in conjunction with embodiments. It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order.
An embodiment of the present invention provides a method for determining an arrival rate of a target object, and fig. 1 is a flowchart of the method for determining an arrival rate of a target object according to an embodiment of the present invention, as shown in fig. 1, including:
step S102, a first terminal set corresponding to target information is determined, wherein the first terminal set comprises a plurality of target terminals which play the target information;
step S104, determining a second terminal set in the first terminal set, wherein each target terminal in the second terminal set has a corresponding record in a preset terminal database, and each record in the terminal database is used for recording the corresponding relation between a plurality of target terminals and a target object;
step S106, obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set, and determining the target object arrival rate corresponding to the target information according to the first ratio.
According to the invention, a first terminal set corresponding to target information is determined, wherein the first terminal set comprises a plurality of target terminals which play the target information; determining a second terminal set in the first terminal set, wherein each target terminal in the second terminal set has a corresponding record in a preset terminal database, and each record in the terminal database is used for recording the corresponding relation between a plurality of target terminals and a target object; and obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set, and determining the target object arrival rate corresponding to the target information according to the first ratio. Therefore, the technical problem that the accuracy of the target object arrival rate determined in the related technology is low can be solved, and the accuracy of the target object arrival rate determined under the condition that the target object has a plurality of terminals is improved.
It should be noted that, in the above embodiment, the total number of the target objects corresponding to the second terminal set is the total number of different target objects corresponding to all the target terminals in the second terminal set.
Optionally, the determining, according to the first ratio, a target object arrival rate corresponding to the target information includes: correcting the total number of target terminals in the first terminal set according to the first ratio to obtain a corrected number, wherein the corrected number is used for representing the total number of target objects reached by the target information; and determining the target object arrival rate according to the total number of the target objects reached by the target information and the preset total number of the target objects corresponding to the target information.
The total number of the target objects reached by the target information is the total number of the different target objects corresponding to all the target terminals in the determined first terminal set, and also represents the total number of the different target objects of the played target information.
Optionally, before the determining the first terminal set corresponding to the target information, the method further includes: acquiring terminal identification information of the plurality of target terminals and identification information of a target object corresponding to each target terminal in the plurality of target terminals; and storing the terminal identification information of each target terminal and the identification information of the target object corresponding to each target terminal in the terminal database as a record.
The terminal identification information of the target terminal may be identification information for uniquely identifying the terminal, such as a device ID of the target terminal.
Based on the above embodiment, the target object may correspond to a plurality of target terminals, that is, the target object may be bound to a plurality of target terminals, and by using the terminal database, the target object corresponding to each target terminal may be determined, that is, for a target object bound with a plurality of target terminals, the target object has a plurality of records in the terminal database, and each record includes identification information of the target object and terminal identification information of one target terminal bound to the target object. Alternatively, the identification information of the target object (e.g., user) may be identification information for uniquely identifying the target object, such as an ID of the target object.
Optionally, the determining a second terminal set in the first terminal set includes: searching in the terminal database according to the terminal identification information of each target terminal in the first terminal set; and determining each target terminal in the first terminal set as one target terminal in the second terminal set under the condition that the record corresponding to the terminal identification information of each target terminal in the first terminal set is found in the terminal data. As shown in fig. 2, a second set of terminals is determined from the first set of terminals.
Optionally, the obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set includes obtaining the first ratio r according to the following formula:
Figure BDA0002653827810000101
wherein the modifying the total number of the target terminals in the first terminal set according to the first ratio to obtain a modified number comprises obtaining the modified number D according to the following formula: d ═ M' + (N-M) × r; the M' represents the total number of the target objects corresponding to the second terminal set, M represents the total number of the target terminals in the second terminal set, and N represents the total number of the target terminals in the first terminal set.
Optionally, the method further comprises: acquiring a first label information set corresponding to the second terminal set, wherein each target terminal in the first terminal set corresponds to label information one to one, the label information is used for identifying a classification to which a target object corresponding to each target terminal belongs, and the target label information in the first label information set is different from each other; determining each target tag information m in the first set of tag informationiCorresponding second ratio
Figure BDA0002653827810000102
Wherein, the Pi' indicates the target tag information m in the second terminal setiThe total number of the corresponding target objects of the corresponding target terminal in the terminal database, PiRepresenting the information m of the second terminal set and the target labeliThe total number of corresponding target terminals, i ∈ [1, n ]]And n is used for representing the total number of target label information in the first label information set.
In addition, the tag information m is associated with the target tag information miThe total number of the corresponding target objects of the corresponding target terminals in the terminal database is the target label information miThe total number of different target objects corresponding to the corresponding target terminal in the terminal database, that is, when the target terminal corresponds to the target tag information miAnd when the corresponding target terminals correspond to one same target object in the terminal database, determining that the number of the target objects corresponding to the target terminals is 1.
As shown in fig. 3, the schematic diagram is a schematic diagram of a first tag information set corresponding to an obtained second terminal set.
Optionally, the modifying the total number of the target terminals in the first terminal set according to the first ratio to obtain a modified number includes: acquiring a third terminal set in the first terminal set, wherein each target terminal in the third terminal set does not have a corresponding record in the terminal database; acquiring a second label information set corresponding to the third terminal set, wherein target label information in the second label information set is different from each other; the second label information set and the first label information set comprise the same target label information mqIn case of (3), determining the target tag information m in the third terminal setqTotal number of corresponding target terminals LqWherein q ∈ [1, c ]]C is used for representing the total number of the same target label information included in the second label information set and the first label information set; according to the first ratio, the target label information mqCorresponding second ratio rqAnd the target label information mqTotal number of corresponding target terminals LqDetermining the total number of the target objects corresponding to the third terminal set; and obtaining the corrected number according to the total number of the target objects corresponding to the second terminal set and the total number of the target objects corresponding to the third terminal set.
Fig. 4 is a schematic diagram of a third terminal set in the first terminal set. As shown in fig. 5, the schematic diagram of the same target tag information included in the second tag information set and the first tag information set is shown.
Optionally, the target tag information m according to the first ratioqCorresponding second ratio rqAnd the target label information mqTotal number of corresponding target terminals LqDetermining the total number of the target objects corresponding to the third terminal set, including: determining the total number K of the target objects corresponding to the third terminal set according to the following formula:
Figure BDA0002653827810000121
wherein r is the first ratio,
Figure BDA0002653827810000122
the M' represents the total number of target objects corresponding to the second terminal set, M represents the total number of target terminals in the second terminal set, and N represents the total number of target terminals in the first terminal set; the obtaining the corrected number according to the total number of the target objects corresponding to the second terminal set and the total number of the target objects corresponding to the third terminal set includes: obtaining the corrected quantity D according to the following formula: d ═ M' + K.
Determining the target object arrival rate according to the total number of the target objects reached by the target information and the preset total number of the target objects corresponding to the target information, wherein determining the target object arrival rate according to the following formula comprises:
Figure BDA0002653827810000123
it should be noted that the total number of target objects reached by the target information is the base number of target objects (or called target audience) reached by the target information.
Based on the above embodiment, after determining the target object arrival rate corresponding to the target information, the method further includes: and adjusting the sending mode of the target information or optimizing the content of the target information according to the target object arrival rate.
The following explains the determination method of the target object arrival rate in the above embodiment with reference to an example, taking the target information as the advertisement information, but is not limited to the technical solution of the embodiment of the present invention.
In the advertising and marketing industries, the target audience refers to the group targeted by an advertisement or marketing campaign, and this group generally consists of members with common attributes such as age group, gender, education level, income, and so on. For example, an ad campaign may be targeted to a male population of 20-30 years old, i.e., a target audience for the ad campaign. TA concentration refers to the proportion of the target audience to the total audience. As shown in fig. 6, the method in the embodiment of the present invention includes the following steps:
step 1, establishing a terminal database: a database for passing through the device ID to a person (i.e., the target object in the above embodiment) (i.e., a terminal database in the above embodiment, i.e., a database which is pre-established for storing a correspondence between a terminal and a target object) is preset. For a strong account system, a corresponding relationship between the own device ID library and the user may be established through a media account (e.g., a social network account) associated with a plurality of device IDs. For a data owner who can only acquire information such as the time when the device ID appears, a network Address (IP Address for short), and the like, the device ID library itself may be opened by the frequency of the device IDs appearing on the same home IP (for example, the same IP Address subnet) within the same period of time and a preset threshold that satisfies the condition of establishing the correspondence, and further the device ID library may be corresponded to the user by the population attribute information associated with the device ID.
And 2, calculating the target audience call-through rate. Assuming that N is the number of device IDs that have viewed (e.g., played) an Internet advertisement, and that M device IDs are in the terminal database, and that M device IDs have been told to M 'individuals (i.e., M devices are in the terminal database, and M devices correspond to M' individuals in the terminal database), the ratio of the target audience device to the users (i.e., the first ratio in the above embodiment) is determined
Figure BDA0002653827810000131
And 3, determining the corrected target accepted mode UV ═ M' + (N-M) × r.
Optionally, because there are large differences in the number of networked devices owned by groups with different attributes (e.g., gender, age, income bracket) and the frequency of resetting or refreshing the devices, to further improve the determined target audience arrival rate, the above-described embodiments are further configured to implement the following:
dividing the target audience into the following parts according to population attribute labels such as gender, age, income and the like:
sex: male and female
Age: 14-19 years old, 20-24 years old, 25-29 years old, 30-34 years old, 35-39 years old, 40-44 years old, 45-49 years old, 50 years old and above;
income: 3000 yuan and below, 3001 yuan 5000 yuan, 5001 yuan 8000 yuan, 8001 yuan 10000 yuan and more than 10000 yuan
If gender, age, and income are arranged and combined, then there are 80 different combinations (i.e. each tag information in the above embodiment), and it is determined that M devices correspond to each user through the terminal database, and population attribute tags of the M devices (i.e. tag information corresponding to the terminals) are obtained, then the call completing rate corresponding to each combination can be calculated according to 80 combinations, for example: the demographic label for M1 of M devices is 20-24 year old male, and income is in the income band of 8001 + 10000 dollars, and the M1 devices are perforated to M1' individuals, which corresponds to gender: male, age: 20-24 years old, income: the user group call rate of the combination of the oral attribute tags of 8001 + 10000 yuan is as follows:
Figure BDA0002653827810000141
similarly, r2, r3, … … and r80 may be calculated in sequence, and if the devices are not opened (i.e. the target terminals in the third terminal set in the above embodiment), the number of devices in 80 combinations of the personal attribute tags is L1, L2, … … and L80, so that a more accurate target audience can be obtained:
Figure BDA0002653827810000142
for example, the target audience of an advertisement campaign is 20-24 year old male netizens in a certain area, and the number of 20-24 year old male netizens issued by the authority is 1,000,000 (i.e. the preset target audience in the above embodiment), and after the advertisement is delivered, the number of collected device IDs which are labeled as 20-24 years old and used for browsing the advertisement is 1,500,000, wherein 1,000,000 device IDs exist in the terminal database, and the number of devices and corresponding users in each income segment in the 1,000,000 device ID are respectively:
3000 yuan and the following: 100,000 devices corresponding to 55,000 persons in the terminal database
3001-5000 Yuan: 250,000 devices corresponding to 120,000 persons in the terminal database
5001-8000 yuan: 400,000 devices corresponding to 168,000 persons in the terminal database
8001 + 10000 Yuan: 200,000 devices corresponding to 80,000 persons in the terminal database
More than 10000 yuan: 5,0000 devices corresponding to 26,000 persons in the terminal database
Then the target audience device to person ratios for the ad campaign are:
Figure BDA0002653827810000151
Figure BDA0002653827810000152
Figure BDA0002653827810000153
Figure BDA0002653827810000154
Figure BDA0002653827810000155
in the unopened 500,000 devices, the number of devices in each incoming segment is:
3000 yuan and the following: 30,000 devices
3001-5000 Yuan: 200,000 devices
5001-8000 yuan: 200,000 devices
8001 + 10000 Yuan: 50,000 devices
More than 10000 yuan: 2,0000 pieces of equipment are arranged on the device,
the target audience UV after correction is:
UV＝(55000+120000+168000+80000+26000)+(30000*55％+200000*48％+200000*42％+50000*40％+20000*52％＝675900。
thus, the target audience reach for the ad campaign is derived from the original:
Figure BDA0002653827810000161
to reduce to:
Figure BDA0002653827810000162
i.e., from an initial target audience arrival rate of over a hundred to a reasonable target audience arrival rate. Therefore, the problem that the target audience reaching rate is over one hundred due to one person and multiple devices can be solved through the embodiment.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
According to another embodiment of the present invention, there is provided a device for recycling tableware, which is used to implement the above embodiments and preferred embodiments, and the description thereof is omitted. As used below, the term "module" may be a combination of software and/or hardware that implements a predetermined function. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated.
Fig. 7 is a block diagram of a structure of an apparatus for determining an arrival rate of a target object according to an embodiment of the present invention, the apparatus including:
a first determining module 62, configured to determine a first terminal set corresponding to target information, where the first terminal set includes a plurality of target terminals that have played the target information;
a second determining module 64, configured to determine a second terminal set in the first terminal set, where each target terminal in the second terminal set has a corresponding record in a preset terminal database, and each record in the terminal database is used to record a corresponding relationship between a plurality of target terminals and a target object;
the first processing module 66 is configured to obtain a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set, and determine a target object arrival rate corresponding to the target information according to the first ratio.
According to the invention, a first terminal set corresponding to target information is determined, wherein the first terminal set comprises a plurality of target terminals which play the target information; determining a second terminal set in the first terminal set, wherein each target terminal in the second terminal set has a corresponding record in a preset terminal database, and each record in the terminal database is used for recording the corresponding relation between a plurality of target terminals and a target object; and obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set, and determining the target object arrival rate corresponding to the target information according to the first ratio. Therefore, the technical problem that the accuracy of the target object arrival rate determined in the related technology is low can be solved, and the accuracy of the target object arrival rate determined under the condition that the target object has a plurality of terminals is improved.
Optionally, the first processing module is further configured to: correcting the total number of target terminals in the first terminal set according to the first ratio to obtain a corrected number, wherein the corrected number is used for representing the total number of target objects reached by the target information; and determining the target object arrival rate according to the total number of the target objects reached by the target information and the preset total number of the target objects corresponding to the target information.
As shown in fig. 8, the apparatus further comprises an obtaining module 72 configured to: acquiring terminal identification information of the plurality of target terminals and identification information of a target object corresponding to each target terminal in the plurality of target terminals; and storing the terminal identification information of each target terminal and the identification information of the target object corresponding to each target terminal in the terminal database as a record.
Optionally, the first determining module is further configured to: searching in the terminal database according to the terminal identification information of each target terminal in the first terminal set; and determining each target terminal in the first terminal set as one target terminal in the second terminal set under the condition that the record corresponding to the terminal identification information of each target terminal in the first terminal set is found in the terminal data.
Optionally, the first processing module is further configured to: the first ratio r is obtained according to the following formula:
Figure BDA0002653827810000181
wherein the modifying the total number of the target terminals in the first terminal set according to the first ratio to obtain a modified number comprises obtaining the modified number D according to the following formula: d ═ M' + (N-M) × r; said M' represents said second terminalThe total number of target objects corresponding to the terminal set, M represents the total number of target terminals in the second terminal set, and N represents the total number of target terminals in the first terminal set.
As shown in fig. 9, optionally, the apparatus further comprises a second processing module 82, configured to: acquiring a first label information set corresponding to the second terminal set, wherein each target terminal in the first terminal set corresponds to label information one to one, the label information is used for identifying a classification to which a target object corresponding to each target terminal belongs, and the target label information in the first label information set is different from each other; determining each target tag information m in the first set of tag informationiCorresponding second ratio
Figure BDA0002653827810000182
Wherein, the P'iRepresenting the information m of the second terminal set and the target labeliThe total number of the corresponding target objects of the corresponding target terminal in the terminal database, PiRepresenting the information m of the second terminal set and the target labeliThe total number of corresponding target terminals, i ∈ [1, n ]]And n is used for representing the total number of target label information in the first label information set.
Optionally, the second processing module is further configured to: acquiring a third terminal set in the first terminal set, wherein each target terminal in the third terminal set does not have a corresponding record in the terminal database; acquiring a second label information set corresponding to the third terminal set, wherein target label information in the second label information set is different from each other; the second label information set and the first label information set comprise the same target label information mqIn case of (3), determining the target tag information m in the third terminal setqTotal number of corresponding target terminals LqWherein q ∈ [1, c ]]C is used for representing the total number of the same target label information included in the second label information set and the first label information set(ii) a According to the first ratio, the target label information mqCorresponding second ratio rqAnd the target label information mqTotal number of corresponding target terminals LqDetermining the total number of the target objects corresponding to the third terminal set; and obtaining the corrected number according to the total number of the target objects corresponding to the second terminal set and the total number of the target objects corresponding to the third terminal set.
Optionally, the second processing module is further configured to: determining the total number K of the target objects corresponding to the third terminal set according to the following formula:
Figure BDA0002653827810000191
r; wherein r is the first ratio,
Figure BDA0002653827810000192
the M' represents the total number of target objects corresponding to the second terminal set, M represents the total number of target terminals in the second terminal set, and N represents the total number of target terminals in the first terminal set; the obtaining the corrected number according to the total number of the target objects corresponding to the second terminal set and the total number of the target objects corresponding to the third terminal set includes: obtaining the corrected quantity D according to the following formula: d ═ M' + K.
An embodiment of the present invention further provides a storage medium including a stored program, wherein the program executes any one of the methods described above.
Alternatively, in the present embodiment, the storage medium may be configured to store program codes for performing the following steps:
s1, determining a first terminal set corresponding to target information, wherein the first terminal set comprises a plurality of target terminals which play the target information;
s2, determining a second terminal set in the first terminal set, where each target terminal in the second terminal set has a corresponding record in a preset terminal database, and each record in the terminal database is used for recording a corresponding relationship between a plurality of target terminals and a target object;
and S3, obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set, and determining the target object arrival rate corresponding to the target information according to the first ratio.
Optionally, in this embodiment, the storage medium may include, but is not limited to: various media capable of storing program codes, such as a usb disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic disk, or an optical disk.
Optionally, the specific examples in this embodiment may refer to the examples described in the above embodiments and optional implementation manners, and this embodiment is not described herein again.
Embodiments of the present invention also provide an electronic device comprising a memory having a computer program stored therein and a processor arranged to run the computer program to perform the steps of any of the above method embodiments.
Optionally, the electronic apparatus may further include a transmission device and an input/output device, wherein the transmission device is connected to the processor, and the input/output device is connected to the processor.
Optionally, in this embodiment, the processor may be configured to execute the following steps by a computer program:
s1, determining a first terminal set corresponding to target information, wherein the first terminal set comprises a plurality of target terminals which play the target information;
s2, determining a second terminal set in the first terminal set, where each target terminal in the second terminal set has a corresponding record in a preset terminal database, and each record in the terminal database is used for recording a corresponding relationship between a plurality of target terminals and a target object;
and S3, obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set, and determining the target object arrival rate corresponding to the target information according to the first ratio.
Fig. 10 is a schematic structural diagram of an alternative electronic device according to an embodiment of the invention. Alternatively, it can be understood by those skilled in the art that the structure shown in fig. 10 is only an illustration, and the electronic device may also be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, a Mobile Internet Device (MID), a PAD, and the like. Fig. 10 is a diagram illustrating a structure of the electronic device. For example, the electronic device may also include more or fewer components (e.g., network interfaces, etc.) than shown in FIG. 10, or have a different configuration than shown in FIG. 10.
The memory 1002 may be configured to store software programs and modules, such as program instructions/modules corresponding to the method for determining the target object arrival rate and the device for determining the target object arrival rate in the embodiment of the present invention, and the processor 1004 executes various functional applications and data processing by running the software programs and modules stored in the memory 1002, that is, implements the method for determining the target object arrival rate. The memory 1002 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 1002 may further include memory located remotely from the processor 1004, which may be connected to the terminal over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof. As an example, the memory 1002 may include, but is not limited to, a first determining module, a second determining module and a first processing module of the determining device for the target object arrival rate. In addition, other module units in the device for determining the target object arrival rate may also be included, but are not limited to this, and are not described in detail in this example.
Optionally, the transmission device 1006 is used for receiving or transmitting data via a network. Examples of the network may include a wired network and a wireless network. In one example, the transport device 1006 includes a Network adapter (NIC) that can be connected to a router via a Network cable to communicate with the internet or a local area Network. In one example, the transmission device 1006 is a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.
In addition, the electronic device further includes: a display 1008 for displaying a screen; and a connection bus 1010 for connecting the respective module parts in the above-described electronic apparatus.
In other embodiments, the terminal or the server may be a node in a distributed system, wherein the distributed system may be a blockchain system, and the blockchain system may be a distributed system formed by connecting a plurality of nodes through a network communication form. Nodes can form a Peer-To-Peer (P2P, Peer To Peer) network, and any type of computing device, such as a server, a terminal, and other electronic devices, can become a node in the blockchain system by joining the Peer-To-Peer network.
Optionally, the specific examples in this embodiment may refer to the examples described in the above embodiments and optional implementation manners, and this embodiment is not described herein again.
It will be apparent to those skilled in the art that the modules or steps of the present invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and alternatively, they may be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, and in some cases, the steps shown or described may be performed in an order different than that described herein, or they may be separately fabricated into individual integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the principle of the present invention should be included in the protection scope of the present invention.

Claims (10)

1. A method for determining the arrival rate of a target object is characterized by comprising the following steps:
determining a first terminal set corresponding to target information, wherein the first terminal set comprises a plurality of target terminals which play the target information;
determining a second terminal set in the first terminal set, wherein each target terminal in the second terminal set has a corresponding record in a preset terminal database, and each record in the terminal database is used for recording the corresponding relation between a plurality of target terminals and a target object;
and obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set, and determining the target object arrival rate corresponding to the target information according to the first ratio.
2. The method according to claim 1, wherein the determining a target object arrival rate corresponding to the target information according to the first ratio comprises:
correcting the total number of target terminals in the first terminal set according to the first ratio to obtain a corrected number, wherein the corrected number is used for representing the total number of target objects reached by the target information;
and determining the target object arrival rate according to the total number of the target objects reached by the target information and the preset total number of the target objects corresponding to the target information.
3. The method of claim 1, wherein the determining the second set of terminals from the first set of terminals comprises:
searching in the terminal database according to the terminal identification information of each target terminal in the first terminal set;
and determining each target terminal in the first terminal set as one target terminal in the second terminal set under the condition that the record corresponding to the terminal identification information of each target terminal in the first terminal set is found in the terminal data.
4. The method according to claim 2, wherein obtaining a first ratio according to the total number of target objects corresponding to the second terminal set and the total number of target terminals in the second terminal set comprises obtaining the first ratio r according to the following formula:
Figure FDA0002653827800000021
wherein the modifying the total number of the target terminals in the first terminal set according to the first ratio to obtain a modified number comprises obtaining the modified number D according to the following formula:
D＝M′+(N-M)*r；
the M' represents the total number of the target objects corresponding to the second terminal set, M represents the total number of the target terminals in the second terminal set, and N represents the total number of the target terminals in the first terminal set.
5. The method of claim 2, further comprising:
acquiring a first label information set corresponding to the second terminal set, wherein each target terminal in the first terminal set corresponds to label information one to one, the label information is used for identifying a classification to which a target object corresponding to each target terminal belongs, and the target label information in the first label information set is different from each other;
determining each target tag information m in the first set of tag informationiCorresponding second ratio
Figure FDA0002653827800000022
Wherein, the Pi' indicates the target tag information m in the second terminal setiThe total number of the corresponding target objects of the corresponding target terminal in the terminal database, PiRepresenting the information m of the second terminal set and the target labeliThe total number of corresponding target terminals, i ∈ [1, n ]]And n is used for representing the total number of target label information in the first label information set.
6. The method of claim 5, wherein the modifying the total number of the target terminals in the first set of terminals according to the first ratio to obtain a modified number comprises:
acquiring a third terminal set in the first terminal set, wherein each target terminal in the third terminal set does not have a corresponding record in the terminal database;
acquiring a second label information set corresponding to the third terminal set, wherein target label information in the second label information set is different from each other;
the second label information set and the first label information set comprise the same target label information mqIn case of (3), determining the target tag information m in the third terminal setqTotal number of corresponding target terminals LqWherein q ∈ [1, c ]]C is used for representing the total number of the same target label information included in the second label information set and the first label information set;
according to the first ratio, the target label information mqCorresponding second ratio rqAnd the target label information mqOf the corresponding target terminalTotal number LqDetermining the total number of the target objects corresponding to the third terminal set;
and obtaining the corrected number according to the total number of the target objects corresponding to the second terminal set and the total number of the target objects corresponding to the third terminal set.
7. The method according to claim 6, wherein the target tag information m is according to the first ratioqCorresponding second ratio rqAnd the target label information mqTotal number of corresponding target terminals LqDetermining the total number of the target objects corresponding to the third terminal set, including: determining the total number K of the target objects corresponding to the third terminal set according to the following formula:
Figure FDA0002653827800000041
wherein r is the first ratio,
Figure FDA0002653827800000042
the M' represents the total number of target objects corresponding to the second terminal set, M represents the total number of target terminals in the second terminal set, and N represents the total number of target terminals in the first terminal set;
the obtaining the corrected number according to the total number of the target objects corresponding to the second terminal set and the total number of the target objects corresponding to the third terminal set includes: obtaining the corrected quantity D according to the following formula:
D＝M′+K。
8. a device for determining an arrival rate of a target object, comprising:
the system comprises a first determining module, a second determining module and a third determining module, wherein the first determining module is used for determining a first terminal set corresponding to target information, and the first terminal set comprises a plurality of target terminals which play the target information;
a second determining module, configured to determine a second terminal set in the first terminal set, where each target terminal in the second terminal set has a corresponding record in a preset terminal database, and each record in the terminal database is used to record a corresponding relationship between a plurality of target terminals and a target object;
and the first processing module is used for obtaining a first ratio according to the total number of the target objects corresponding to the second terminal set and the total number of the target terminals in the second terminal set, and determining the target object arrival rate corresponding to the target information according to the first ratio.
9. A storage medium, in which a computer program is stored, wherein the computer program is arranged to perform the method of any of claims 1 to 6 when executed.
10. An electronic device comprising a memory and a processor, characterized in that the memory has stored therein a computer program, the processor being arranged to execute the method of any of claims 1 to 6 by means of the computer program.
CN202010879984.0A 2020-08-27 2020-08-27 Method and device for determining target object arrival rate, storage medium and electronic device Pending CN111985973A (en)

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