CN111914193A

CN111914193A - Method, device and equipment for processing media information and computer readable storage medium

Info

Publication number: CN111914193A
Application number: CN202010833924.5A
Authority: CN
Inventors: 姜昭延
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-08-18
Filing date: 2020-08-18
Publication date: 2020-11-10

Abstract

The application provides a method, a device, equipment and a storage medium for processing media information; the method comprises the following steps: responding to the sliding operation aiming at the media information in the view interface, sliding the media information in the view interface, and presenting the media recommendation information and the backtracking function item corresponding to the media recommendation information; the backtracking function item is used for realizing the re-presentation of the media recommendation information when the media recommendation information is not presented in the view interface; presenting a floating function item corresponding to the media recommendation information in response to a triggering operation for the backtracking function item; in the process of presenting the media information, receiving a trigger operation aiming at the suspension function item based on a view interface presenting the media information; and in response to the triggering operation, presenting the media recommendation information again in the view interface currently presented with the media information. By the method and the device, the reading experience of the user and the click rate of the media recommendation information can be improved.

Description

Method, device and equipment for processing media information and computer readable storage medium

Technical Field

The present application relates to information processing technologies, and in particular, to a method, an apparatus, a device, and a computer-readable storage medium for processing media information.

Background

To provide richer information to the user, relevant media recommendation information is typically inserted in the media information, e.g., relevant videos, advertisements, shopping, novel links, etc. are inserted in the articles. However, in the related art, when the user triggers the inserted media recommendation information, the user jumps from the currently read media information page to the content page of the media recommendation information, which interrupts the reading of the media information by the user, reduces the reading experience of the user, and further makes the user unwilling to trigger the inserted media recommendation information again, thereby reducing the click rate of the media recommendation information.

Disclosure of Invention

The embodiment of the application provides a method, a device and equipment for processing media information and a computer readable storage medium, which can improve the reading experience of a user and the click rate of media recommendation information.

The technical scheme of the embodiment of the application is realized as follows:

the embodiment of the application provides a method for processing media information, which comprises the following steps:

responding to sliding operation aiming at the media information in a view interface, sliding the media information in the view interface, and presenting the media recommendation information and a backtracking function item corresponding to the media recommendation information;

the backtracking function item is used for realizing the re-presentation of the media recommendation information when the media recommendation information is not presented in the view interface;

presenting a floating function item corresponding to the media recommendation information in response to a triggering operation for the backtracking function item;

receiving a triggering operation aiming at the suspension function item based on a view interface presented with the media information in the process of presenting the media information;

and in response to the triggering operation aiming at the floating function item, presenting the media recommendation information again in the view interface currently presented with the media information.

In the above solution, after the media recommendation information is presented again, the method further includes:

presenting a closing function item corresponding to the media recommendation information;

and in response to the triggering operation aiming at the closing function item, canceling the presentation of the media recommendation information in the view interface.

An embodiment of the present application provides a device for processing media information, including:

the first presentation module is used for responding to the sliding operation of the media information in the view interface, sliding the media information in the view interface and presenting the media recommendation information and the backtracking function item corresponding to the media recommendation information;

the second presentation module is used for responding to the triggering operation aiming at the backtracking function item and presenting the suspension function item corresponding to the media recommendation information;

the receiving module is used for receiving triggering operation aiming at the suspension function item based on a view interface presenting the media information in the process of presenting the media information;

and the third presenting module is used for responding to the triggering operation aiming at the floating function item and presenting the media recommendation information again in the view interface currently presented with the media information.

In the above scheme, when the media information is an article, the apparatus further includes an obtaining module, where the obtaining module is configured to obtain a key paragraph and a non-key paragraph in text content included in the article;

correspondingly, the first presentation module is further configured to present media recommendation information and a backtracking function item corresponding to the media recommendation information in an area between the key passage and the non-key passage; or,

presenting media recommendation information and a backtracking function item corresponding to the media recommendation information in the non-key paragraph; or,

and when the number of the non-key paragraphs is at least two, selecting two adjacent non-key paragraphs, and presenting the media recommendation information and the backtracking function item corresponding to the media recommendation information in the area between the two adjacent non-key paragraphs.

In the above scheme, the obtaining module is further configured to perform paragraph identification on the text content to obtain at least two paragraphs that constitute the text content;

acquiring average browsing duration corresponding to the target number of characters in each paragraph;

determining paragraphs corresponding to the average browsing duration exceeding the duration threshold as key paragraphs in the text content;

and determining the paragraphs corresponding to the average browsing duration which does not exceed the duration threshold as non-key paragraphs in the text content.

acquiring the interaction frequency corresponding to each paragraph, wherein the interaction mode comprises at least one of the following: copying, searching, collecting and sharing;

determining paragraphs corresponding to the interaction frequency exceeding a frequency threshold as key paragraphs in the text content;

and determining the paragraphs corresponding to the interaction frequency which does not exceed the frequency threshold as non-key paragraphs in the text content.

In the above scheme, the first presentation module is further configured to present media recommendation information and a backtracking function item corresponding to the media recommendation information in a target area in the view interface;

the target area is an area which does not include the key paragraph and has a vertical distance range between the edge of the area and the keyword within a distance range, and the keyword has an association relation with the media recommendation information.

In the above scheme, when the media information is a video, the apparatus further includes a playing module, where the playing module is configured to present at least two videos in the view interface through a card floating layer before the media information is slid in the view interface, and the videos and the card floating layer are in a one-to-one correspondence relationship;

when the video is slid to a target area in the view interface, playing the video;

the first presentation module is further configured to present a card floating layer corresponding to the media recommendation information in the view interface, and present the media recommendation information and a backtracking function item corresponding to the media recommendation information through the card floating layer.

In the foregoing solution, the second presentation module is further configured to hide the presented media recommendation information.

In the foregoing solution, the third presenting module is further configured to present a floating window in a view interface where the media information is currently presented, and present the media recommendation information again through the floating window.

In the above scheme, when the number of the media recommendation information is at least two, the third presentation module is further configured to present a list interface of the media recommendation information in a view interface currently presenting the media information, and present the at least two media recommendation information in the list interface again;

correspondingly, the device also comprises a fourth presenting module,

the fourth presenting module is configured to present the content of the target media recommendation information in response to a trigger operation for the target media recommendation information in the at least two pieces of media recommendation information.

In the foregoing solution, the fourth presenting module is further configured to, in response to a trigger operation for the media recommendation information, present, in a view interface currently presenting the media information, a content of the media recommendation information through an information interface with a preset transparency;

wherein the information interface and the view interface are independent of each other.

In the above scheme, the fourth presenting module is further configured to present a close function item corresponding to the media recommendation information;

In the foregoing solution, the fourth presenting module is further configured to cancel presenting the media recommendation information in response to a trigger operation for a target area;

the target area is an area different from a first area in the current view interface, and the first area is an area where the re-presented media recommendation information is located.

In the foregoing solution, after the floating function item corresponding to the media recommendation information is presented, the third presentation module is further configured to differently display the media recommendation information and other information in the view interface when the triggering operation for the floating function item is received and the media recommendation information exists in the view interface currently.

An embodiment of the present application provides an electronic device, including:

a memory for storing executable instructions;

and the processor is used for realizing the media information processing method provided by the embodiment of the application when executing the executable instructions stored in the memory.

The embodiment of the application provides a computer-readable storage medium, which stores executable instructions for causing a processor to execute the method for processing media information provided by the embodiment of the application.

The embodiment of the application has the following beneficial effects:

when the user triggers the backtracking function item of the media recommendation information, the suspension function item corresponding to the media recommendation information is presented, but the content page of the media recommendation information is not presented, so that the reading of the original media information by the user is not interrupted, the willingness of the user to click the media recommendation information is increased, and the click rate of the media recommendation information is improved; meanwhile, in the process of presenting the media information, the media recommendation information can be presented in the view interface presenting the media information again by receiving the triggering operation of presenting the floating function item based on the view interface presenting the media information, so that a user can read detailed information of the media recommendation information in the view interface presenting the media information in the following (for example, after the media information is read), and the recommendation efficiency of the media recommendation information and the conversion rate of the media recommendation information can be improved to a certain extent.

Drawings

FIGS. 1A-1B are schematic views of a media information interface provided in accordance with an embodiment of the present application;

FIG. 2 is a schematic diagram of an alternative architecture of a media information processing system according to an embodiment of the present application;

fig. 3 is an alternative structural schematic diagram of an electronic device provided in an embodiment of the present application;

fig. 4 is an alternative flowchart of a media information processing method according to an embodiment of the present application;

FIGS. 5A-5B are schematic diagrams of display interfaces provided by embodiments of the present application;

6A-6C are schematic diagrams of display interfaces provided by embodiments of the present application;

fig. 7 is an alternative flowchart of a media information processing method according to an embodiment of the present application;

fig. 8 is a schematic structural diagram of a media information processing apparatus according to an embodiment of the present application.

Detailed Description

In order to make the objectives, technical solutions and advantages of the present application clearer, the present application will be described in further detail with reference to the attached drawings, the described embodiments should not be considered as limiting the present application, and all other embodiments obtained by a person of ordinary skill in the art without creative efforts shall fall within the protection scope of the present application.

In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is understood that "some embodiments" may be the same subset or different subsets of all possible embodiments, and may be combined with each other without conflict.

In the description that follows, reference is made to the term "first \ second …" merely to distinguish between similar objects and not to represent a particular ordering for the objects, it being understood that "first \ second …" may be interchanged in a particular order or sequence of orders as permitted to enable embodiments of the application described herein to be practiced in other than the order illustrated or described herein.

Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. The terminology used herein is for the purpose of describing embodiments of the present application only and is not intended to be limiting of the application.

Before further detailed description of the embodiments of the present application, terms and expressions referred to in the embodiments of the present application will be described, and the terms and expressions referred to in the embodiments of the present application will be used for the following explanation.

1) The client, an application program running in the terminal for providing various services, such as a video playing client.

2) In response to the condition or state on which the performed operation depends, one or more of the performed operations may be in real-time or may have a set delay when the dependent condition or state is satisfied; there is no restriction on the order of execution of the operations performed unless otherwise specified.

The media recommendation information relevant to the insertion of the media recommendation information in the media information, for example, the insertion of relevant videos, advertisements, shopping, novel links and the like in the article, can provide richer information for the user, but when the viewing state of the media recommendation information is counted, it is found that the click rate for the media recommendation information is only 0.8%, and thus, the inserted media recommendation information is not popular with the user. The inventors have found that this is due to jumping from the currently read media information page to the content page of the media recommendation information when the user triggers the inserted media recommendation information.

For example, referring to fig. 1A-1B, fig. 1A-1B are schematic views of a view interface of media information provided in an embodiment of the present application, in fig. 1A, the media information in the view interface a1 is an article, where the article includes text content a2 and a picture A3, the media recommendation information a4 inserted in the text content a2 is live broadcast information, and when a user triggers a "go to live broadcast" button corresponding to the media recommendation information a4, a live broadcast interface of the media recommendation information a4 is presented in the view interface. In fig. 1B, the media information in the view interface B1 is an article, where the article includes text content B2 and picture B3, the media recommendation information B4 is inserted in the text content B2 paragraph for downloading the recommended game, and when the user triggers the "download" button of the corresponding media recommendation information B4, a download interface of the corresponding game is presented in the view interface. Therefore, a content interface for recommending the media information is presented in the view interface of the media information, which can interrupt the reading of the media information by the user, reduce the reading experience of the user, and further make the user unwilling to trigger the inserted media recommendation information.

In view of the above, embodiments of the present application provide a method, an apparatus, a device and a computer-readable storage medium for processing media information, so as to at least solve the above problems.

Referring to fig. 2, fig. 2 is an alternative architecture diagram of the media information processing system 100 provided in this embodiment of the present application, in order to support an exemplary application, a terminal 400 (an exemplary terminal 400-1 and a terminal 400-2 are shown) is connected to a server 200 through a network 300, and the network 300 may be a wide area network or a local area network, or a combination of the two, and uses a wireless link to implement data transmission.

In practical applications, the terminal 400 may be various types of user terminals such as a smart phone, a tablet computer, a notebook computer, and the like, and may also be a desktop computer, a game console, a television, or a combination of any two or more of these data processing devices; the server 200 may be a single server configured to support various services, may also be configured as a server cluster, may also be a cloud server, and the like.

In practical implementation, the terminal 400 is provided with a client, such as a short video client, a browser client, an instant messaging client, and the like. When a user opens a client on the terminal 400 to browse media information, the media information can be slid in the process of browsing the media information; the terminal 400 is configured to respond to a sliding operation for the media information in the view interface, slide the media information in the view interface, and present the media recommendation information and a backtracking function item corresponding to the media recommendation information;

when the user triggers the backtracking function item, the terminal 400 is further configured to present a floating function item corresponding to the media recommendation information in response to a triggering operation for the backtracking function item; in the process of presenting the media information, receiving a trigger operation aiming at the suspension function item based on a view interface presenting the media information; if the media recommendation information does not exist in the current view interface, the terminal responds to the trigger operation aiming at the suspension function item and sends an acquisition request of the media recommendation information to the server 200;

the server 200 is configured to obtain and return media recommendation information to the terminal 400 based on the received obtaining request; the terminal 400 is further configured to present the media recommendation information again in the view interface currently presented with the media information.

Referring to fig. 3, fig. 3 is an optional schematic structural diagram of an electronic device 500 provided in the embodiment of the present application, in practical applications, the electronic device 500 may be the terminal 400 or the server 200 in fig. 1, and an electronic device implementing the method for processing media information in the embodiment of the present application is described by taking the electronic device as the terminal 400 shown in fig. 1 as an example. The electronic device 500 shown in fig. 3 includes: at least one processor 510, memory 550, at least one network interface 520, and a user interface 530. The various components in the electronic device 500 are coupled together by a bus system 540. It is understood that the bus system 540 is used to enable communications among the components. The bus system 540 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as bus system 540 in fig. 3.

The Processor 510 may be an integrated circuit chip having Signal processing capabilities, such as a general purpose Processor, a Digital Signal Processor (DSP), or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like, wherein the general purpose Processor may be a microprocessor or any conventional Processor, or the like.

The user interface 530 includes one or more output devices 531 enabling presentation of media content, including one or more speakers and/or one or more visual display screens. The user interface 530 also includes one or more input devices 532, including user interface components to facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

The memory 550 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid state memory, hard disk drives, optical disk drives, and the like. Memory 550 optionally includes one or more storage devices physically located remote from processor 510.

The memory 550 may comprise volatile memory or nonvolatile memory, and may also comprise both volatile and nonvolatile memory. The nonvolatile Memory may be a Read Only Memory (ROM), and the volatile Memory may be a Random Access Memory (RAM). The memory 550 described in embodiments herein is intended to comprise any suitable type of memory.

In some embodiments, memory 550 can store data to support various operations, examples of which include programs, modules, and data structures, or subsets or supersets thereof, as exemplified below.

An operating system 551 including system programs for processing various basic system services and performing hardware-related tasks, such as a framework layer, a core library layer, a driver layer, etc., for implementing various basic services and processing hardware-based tasks;

a network communication module 552 for communicating to other computing devices via one or more (wired or wireless) network interfaces 520, exemplary network interfaces 520 including: bluetooth, wireless compatibility authentication (WiFi), and Universal Serial Bus (USB), etc.;

a presentation module 553 for enabling presentation of information (e.g., a user interface for operating peripherals and displaying content and information) via one or more output devices 531 (e.g., a display screen, speakers, etc.) associated with the user interface 530;

an input processing module 554 to detect one or more user inputs or interactions from one of the one or more input devices 532 and to translate the detected inputs or interactions.

In some embodiments, the media information processing device provided by the embodiments of the present application may be implemented in software, and fig. 3 illustrates a media information processing device 555 stored in a memory 550, which may be software in the form of programs and plug-ins, and includes the following software modules: the first rendering module 5551, the second rendering module 5552, the receiving module 5553 and the third rendering module 5554 are logical and thus may be arbitrarily combined or further split according to the implemented functions.

The functions of the respective modules will be explained below.

In other embodiments, the processing Device of the media information provided in this embodiment may be implemented in hardware, and for example, the processing Device of the media information provided in this embodiment may be a processor in the form of a hardware decoding processor, which is programmed to execute the processing method of the media information provided in this embodiment, for example, the processor in the form of the hardware decoding processor may be implemented by one or more Application Specific Integrated Circuits (ASICs), DSPs, Programmable Logic Devices (PLDs), Complex Programmable Logic Devices (CPLDs), Field Programmable Gate Arrays (FPGAs), or other electronic components.

Next, a description will be given of a method for processing media information provided in the embodiments of the present application, but in actual implementation, the method for processing media information provided in the embodiments of the present application may be implemented by a server or a terminal alone, or may be implemented by cooperation of a server and a terminal.

Referring to fig. 4, fig. 4 is an alternative flowchart of a media information processing method provided in an embodiment of the present application, and will be described with reference to the steps shown in fig. 4.

Step 101: and the terminal responds to the sliding operation aiming at the media information in the view interface, slides the media information in the view interface and presents the media recommendation information and the backtracking function item corresponding to the media recommendation information.

And the backtracking function item is used for realizing the re-presentation of the media recommendation information when the media recommendation information is not presented in the view interface.

In practical application, a terminal is provided with a client, such as a social contact client, a news client, a video playing client, a microblog client and the like, responds to the triggering of a user on the client, operates the client and presents a view interface containing media information. In order to provide richer information for users, related media recommendation information is generally inserted into the media information, namely, the media recommendation information is often inserted into the media information presented by the view interface.

For example, a user opens a browser to read an article, and presents text content and media recommendation information such as videos, advertisements, novel links and the like interspersed in the text content in a view interface of the article; or the user opens the WeChat friend circle, and presents the saying or sharing link and other media information published by the WeChat friends and the video, advertisement, novel link and other media recommendation information pushed by the platform in the view interface of the friend circle.

Referring to fig. 5A, fig. 5A is a schematic view of a display interface provided in an embodiment of the present application, in fig. 5A, media information in a view interface a1 is an article, where the article includes text content a2 and a picture A3, a backtracking function item a5 (i.e., a late review button) is inserted in the text content a2, where the media recommendation information a4 is live information and corresponds to the media recommendation information a4, and when a user triggers the backtracking function item a5, re-presentation of the media recommendation information a4 can be subsequently implemented in the view interface in which the media information is presented.

When the user slides the view interface, the terminal receives corresponding sliding operation, and enables the media information and the media recommendation information presented on the view interface to slide along with the received sliding operation, and correspondingly, the relative positions of the media information and the media recommendation information on the view interface can also change along with the sliding of the user on the view interface.

In some embodiments, when the media information is an article, the terminal further obtains a key paragraph and a non-key paragraph in text content included in the article, so as to present the media recommendation information in a region other than a region where the key paragraph is located in the view interface. Here, the articles include not only articles published on media platforms such as microblog, blog, forum community, WeChat, public number, but also news, and the like, and the content of the articles includes at least one of characters, pictures, and tables.

In some embodiments, the terminal may obtain the key paragraphs and the non-key paragraphs in the text content included in the article by:

performing paragraph identification on the text content to obtain at least two paragraphs forming the text content; acquiring average browsing duration corresponding to the target number of characters in each paragraph; determining paragraphs corresponding to the average browsing duration exceeding the duration threshold as key paragraphs in the text content; and determining the paragraphs corresponding to the average browsing duration which does not exceed the duration threshold as non-key paragraphs in the text content.

Here, the average browsing duration of browsing the same number of characters in each paragraph constituting the text content by the user is counted, where the browsing duration is characterized by the stay duration of the same number of characters in each paragraph by the user, a paragraph with a relatively long average browsing duration is recorded as a key paragraph, and a paragraph with a relatively short average browsing duration is recorded as a non-key paragraph. The duration threshold may be set according to practice, for example, the duration threshold for 10 characters in a paragraph is set to 8 seconds, when the average browsing duration obtained by statistics that the user browses 10 characters in the paragraph 1 is 10 seconds, and the average browsing duration for browsing 10 characters in the paragraph 2 is 5 seconds, since the average browsing duration corresponding to the paragraph 1 exceeds the set duration threshold, the paragraph 1 may be determined to be a key paragraph; since the average browsing duration corresponding to paragraph 2 is lower than the set duration threshold, paragraph 2 can be determined to be a non-key paragraph.

In some embodiments, the terminal may further obtain the key paragraphs and the non-key paragraphs in the text content included in the article by:

performing paragraph identification on the text content to obtain at least two paragraphs forming the text content; acquiring the interaction frequency corresponding to each paragraph; determining paragraphs corresponding to the interaction frequency exceeding the frequency threshold as key paragraphs in the text content; and determining the paragraphs corresponding to the interaction frequency which does not exceed the frequency threshold as non-key paragraphs in the text content. Wherein, the interactive mode comprises at least one of the following modes: copy, search, favorite, share, etc.

Counting the interaction condition of the user on each paragraph in the text content, and determining the corresponding paragraph as a key paragraph when the user has more operations of copying, searching, collecting or sharing and the like on a certain paragraph; paragraphs that the user does not have much interaction are determined to be non-critical paragraphs.

Correspondingly, the terminal can present the media recommendation information and the backtracking function item corresponding to the media recommendation information in the following modes:

presenting media recommendation information and backtracking function items corresponding to the media recommendation information in an area between the key paragraph and the non-key paragraph; or presenting the media recommendation information and the backtracking function item corresponding to the media recommendation information in the non-key paragraph; or when the number of the non-key paragraphs is at least two, selecting two adjacent non-key paragraphs, and presenting the media recommendation information and the backtracking function item corresponding to the media recommendation information in the area between the two adjacent non-key paragraphs.

By the method, the media recommendation information is inserted between the key paragraph and the non-key paragraph, or between the non-key paragraphs, or between two adjacent non-key paragraphs, so that the media recommendation information does not appear in the key paragraph.

In some embodiments, when the media information is an article, the terminal may further present the media recommendation information and the backtracking function item corresponding to the media recommendation information by:

presenting the media recommendation information and the backtracking function items corresponding to the media recommendation information in a target area in the view interface; the target area does not comprise a key paragraph, and the vertical distance between the edge of the area and the key word is within a preset distance range; the keywords have an association relationship with the media recommendation information.

In actual implementation, keyword extraction can be performed on text content included in an article to obtain corresponding keywords, then the obtained keywords are matched with a plurality of media recommendation objects to be recommended, the successfully matched media recommendation information is determined as the media recommendation information which has an association relation with the keywords, and the successfully matched media recommendation information is inserted into an area which is close to the position where the keywords appear, except the paragraphs where the keywords are located and the key paragraphs; in this way, media recommendation information closely related to the text content is inserted into the paragraph of the text content, so that rich and interesting information can be provided for the user.

In some embodiments, when the media information is a video, before sliding the media information in the view interface, at least two videos are presented in the view interface through the card floating layer, wherein the videos and the card floating layer are in a one-to-one correspondence relationship; and when the video is slid to the target area in the view interface, playing the video.

Correspondingly, the terminal can present the media recommendation information and the backtracking function item corresponding to the media recommendation information in the following modes: and presenting the card floating layer corresponding to the media recommendation information in the view interface, and presenting the media recommendation information and the backtracking function items corresponding to the media recommendation information through the card floating layer.

Therefore, in the media information stream such as the short video stream, the media recommendation information such as the advertisement and the corresponding backtracking function item are inserted to trigger the backtracking function item, so that the watching of the user on each video in the video stream is not influenced, and the recommended media recommendation information can be watched later.

In some embodiments, in the process of playing a video in the target area of the view interface, the terminal may present the media recommendation information and the backtracking function item corresponding to the media recommendation information in the following manner: presenting a card floating layer corresponding to the media recommendation information in a video playing interface, and presenting the media recommendation information and a backtracking function item corresponding to the media recommendation information through the card floating layer; or, in the video playing interface, the media recommendation information and the backtracking function item corresponding to the media recommendation information are presented through a sub-playing interface, wherein the sub-playing interface and the video playing interface are independent from each other.

Here, in the process of playing the video, when the recommended media recommendation information such as the advertisement is popped out in the playing interface, the backtracking function item corresponding to the media recommendation information can be triggered to hide the presented media recommendation information, so that the interference of the media recommendation information to the user can be avoided, when the user wants to see the media recommendation information in the playing process of the video or after playing the video, the media recommendation information can be presented again through the backtracking function item, and the information acquisition requirement of the user is met.

Referring to fig. 5B, fig. 5B is a schematic view of a display interface provided in the embodiment of the present application, in fig. 5B, in the process of playing a video, a card floating layer B2 corresponding to media recommendation information is presented on a playing interface B1 of the video, media recommendation information and a corresponding backtracking function item B3 are presented on a card floating layer B2, and when a user triggers a backtracking function item B3, the presented card floating layer B2, that is, the presented media recommendation information, is hidden on a playing interface B1, so that interference of the media recommendation information to the user can be avoided.

Step 102: and presenting the floating function item corresponding to the media recommendation information in response to the triggering operation aiming at the backtracking function item.

Here, when the user triggers the backtracking function item, the terminal presents the hover function item corresponding to the media recommendation information in the view interface in response to the triggering operation.

For example, when the user triggers the backtracking function item a5 of "review at night" shown in fig. 5A, a view interface shown in fig. 6A is presented, fig. 6A is a schematic view of a display interface provided in an embodiment of the present application, and in fig. 6A, a floating function item C2 of "associated content" is presented in a view interface C1.

In practical application, along with sliding of a view interface by a user, relative positions of media information and media recommendation information on the view interface also change, for example, along with the sliding of the view interface, presented media recommendation information is hidden, that is, the media recommendation information disappears in the current view interface, but a suspension function item corresponding to the media recommendation information is always suspended in the current view interface for the user to trigger and further present the media recommendation information in the view interface presenting the media information again, it should be noted that the suspension function item may be located in any area of the view interface, for example, in a lower left corner of the view interface, and the embodiment of the present application does not limit a position of the suspension function item in the view interface.

In some embodiments, when the user triggers the backtracking function item, the terminal hides the presented media recommendation information before presenting the floating function item corresponding to the media recommendation information in the view interface in response to the triggering operation; or, when the suspension function item corresponding to the media recommendation information is presented in the view interface, the presented media recommendation information is hidden; therefore, the presented media recommendation information is hidden by triggering the backtracking function item corresponding to the media recommendation information, so that the interference of the media recommendation information on the user is avoided.

Step 103: in the process of presenting the media information, a trigger operation for the floating function item is received based on the view interface presented with the media information.

Here, in the process of presenting the media information on the current view interface, when the user triggers the hover function item presented in the view interface presenting the media information, the terminal receives a corresponding trigger operation based on the view interface, that is, the trigger operation for the hover function item and the reception of the corresponding trigger operation are both executed in the view interface presenting the media information.

Step 104: and in response to the triggering operation aiming at the floating function item, presenting the media recommendation information again in the view interface currently presented with the media information.

Here, in the process of presenting the media information, under the condition that the media recommendation information does not exist in the view interface currently presenting the media information, if the user wants to see the media recommendation information, the media recommendation information can be presented in the view interface presenting the media information again by triggering the suspension function item; that is, the view interface presented by the terminal is used for presenting the media information, and the media recommendation information presented again is also directly presented in the view interface containing the media information, so that the information acquisition requirement of the user is met without any page jump.

For example, in the process of presenting an article in a view interface, when a user triggers a hover function item corresponding to a certain live advertisement presented in the view interface, the terminal presents the live advertisement again in the view interface of the currently presented article based on a trigger operation for the hover function item received by the view interface and responds to the trigger operation, and the series of operations are executed based on the view interface presented with the article and do not need to go through any page jump.

In some embodiments, the terminal may again present the media recommendation information by:

and presenting the floating window in the view interface currently presented with the media information, and presenting the media recommendation information again through the floating window.

For example, when the user triggers the hover function item C2 in fig. 6A, the media recommendation information D2 is presented again in the hover window D1 as shown in fig. 6B, where fig. 6B is a schematic view of the display interface provided in the embodiment of the present application.

In some embodiments, after presenting the media recommendation information again, the terminal further responds to a trigger operation for the media recommendation information, and presents the content of the media recommendation information through an information interface with preset transparency in a view interface currently presented with the media recommendation information; wherein, the information interface and the view interface are independent.

The information interface has certain transparency, is positioned above the view interface, and can view the media information in the view interface through the information interface; therefore, the content of the media recommendation information is presented through the information interface with certain transparency, so that a user can see more information, and the requirement of the user on quickly browsing the information is met; meanwhile, along with the sliding operation of the user, the presentation position of the information interface on the view interface synchronously moves.

In some embodiments, when the number of the media recommendation information is at least two, the terminal may present the media recommendation information again by:

presenting a list interface of the media recommendation information in the view interface currently presenting the media information, and presenting the at least two pieces of media recommendation information in the list interface again; accordingly, in response to the triggering operation aiming at the target media recommendation information in the at least two media recommendation information, the content of the target media recommendation information is presented.

Here, in the process of media information in the sliding view interface, when at least two pieces of media recommendation information appear in the view interface, if the user triggers a corresponding backtracking function item for each piece of media recommendation information, correspondingly, the floating function item receives at least two pieces of media recommendation information, and when the user triggers the floating function item, the floating function item expands a list interface presenting the media recommendation information and presents a plurality of pieces of corresponding media recommendation information in the list interface.

Referring to fig. 6C and fig. 6C are schematic diagrams of display interfaces provided by an embodiment of the present application, when a user triggers the hover function item C2 in fig. 6A, the hover function item will expand to present the list interface E1 shown in fig. 6C, and media recommendation information E2 and E3 are again presented in the list interface E1, and when the user selects to trigger one of the media recommendation information, such as triggering media recommendation information E2, the terminal presents the content of the media recommendation information E2 in response to a trigger operation for the media recommendation information E2.

In some embodiments, after the media recommendation information is presented again, a close function item corresponding to the media recommendation information is presented in the information interface; and in response to the triggering operation for closing the function item, canceling the presentation of the media recommendation information in the view interface.

Here, after the media recommendation information is presented again, when the user triggers a close function item in the information interface where the media recommendation information is located in the view interface, a cancel instruction for canceling the presentation of the media recommendation information will be triggered, and the terminal cancels the presented media recommendation information in response to the cancel instruction. For example, when the user triggers the close function item D3 in FIG. 6B, the information interface D1 presented in the view interface will be dismissed, thereby dismissing the media recommendation information D2.

In some embodiments, after presenting the media recommendation information again, the terminal cancels presenting the media recommendation information in response to the trigger operation for the target area; the target area is an area different from the first area in the view interface, and the first area is an area where the re-presented media recommendation information is located.

Here, after the media recommendation information is presented again, when the user triggers any other area of the view interface except the first area where the media recommendation information is located, a management instruction for canceling the presentation of the media recommendation information is triggered, and the terminal cancels the presented media recommendation information in response to the management instruction. For example, in FIG. 6B, the floating window D1 disappears when the user triggers the other area on the view interface D1 except for the floating window D1 where the media recommendation information is located.

In some embodiments, after the floating function item corresponding to the media recommendation information is presented, when the terminal receives a trigger operation for the floating function item and the media recommendation information exists in the current view interface, the media recommendation information and other information in the view interface are displayed in a differentiated manner.

Here, if the user triggers the hover function item for the media recommendation information when the media recommendation information exists in the current view interface, the media recommendation information will be highlighted, for example, the media recommendation information is adjusted to a target area (such as a middle position) of the view interface, or a background color of the media recommendation information is changed, such as highlighting the media recommendation information in a highlighted manner.

By the method, when the media recommendation information is inserted into the media information, the media recommendation information is inserted into other areas which are associated with the media information and are except for the area where the key part is located in consideration of the key part and the non-key part of the media information, so that the media recommendation information does not appear in the key part.

Meanwhile, when the user sees the recommended media recommendation information and triggers the backtracking function item of the media recommendation information, the suspension function item corresponding to the media recommendation information is presented, but the content page of the media recommendation information is not presented, so that the reading of the original media information by the user is not interrupted, the willingness of the user to click the media recommendation information is increased, and the click rate of the media recommendation information is improved; meanwhile, if the user wants to see the media recommendation information, the user can receive the triggering operation aiming at the suspension function item through the view interface presenting the media information, and the media recommendation information is presented in the view interface containing the media information again, so that the user can read the detailed information of the media recommendation information in the following process, and the recommendation efficiency of the media recommendation information and the conversion rate of the media recommendation information are improved to a certain extent.

Next, an exemplary application of the embodiment of the present application in a practical application scenario will be described.

In order to provide richer information for users, related media recommendation information such as videos, advertisements, shopping and the like is often inserted into the media information, for example, the information of a QQ browser is taken as an example, a related recommendation/advertisement module is inserted into the middle of an article, but the mode of inserting the media recommendation information into the text content of the related technology is hard, and the media recommendation information is directly inserted after the corresponding product or information is mentioned, but the normal reading process of the users is interrupted, and the users do not want to click to consume, so that the utilization rate of the inserted media recommendation information is low. In view of the above, an embodiment of the present invention provides a method for processing media information to at least solve the above problem.

Referring to fig. 7, fig. 7 is an alternative flowchart of a method for processing media information according to an embodiment of the present application, and the steps shown in fig. 7 will be described in detail.

Step 201: the server obtains key paragraphs and non-key paragraphs in textual content included in the article.

In practical applications, when inserting the media recommendation information into the media information (i.e., the article), the key paragraphs and the non-key paragraphs in the text content included in the article need to be considered. In practical implementation, paragraph recognition can be performed on text content included in an article to obtain at least two paragraphs forming the text content; acquiring average browsing duration corresponding to the target number of characters in each paragraph; determining paragraphs corresponding to the average browsing duration exceeding the duration threshold as key paragraphs in the text content; determining paragraphs corresponding to the average browsing duration which does not exceed the duration threshold as non-key paragraphs in the text content; wherein, the time length threshold value can be set according to the actual situation. Through the above manner, paragraphs with relatively long average browsing time length are marked as key paragraphs, and paragraphs with relatively short average browsing time length are marked as non-key paragraphs.

In some embodiments, paragraph recognition may be further performed on the text content to obtain at least two paragraphs constituting the text content; acquiring the interaction frequency corresponding to each paragraph; determining paragraphs corresponding to the interaction frequency exceeding the frequency threshold as key paragraphs in the text content; and determining the paragraphs corresponding to the interaction frequency which does not exceed the frequency threshold as non-key paragraphs in the text content. Wherein, the interactive mode comprises at least one of the following modes: copy, search, favorite, share, etc. Through the method, the interaction condition of the user on each paragraph in the text content is counted, and when the user has more operations of copying, searching, collecting or sharing and the like on a certain paragraph, the corresponding paragraph is determined as a key paragraph; paragraphs that the user does not have much interaction are determined to be non-critical paragraphs.

Step 202: the server inserts the media recommendation information into an area which does not include the key paragraph in the article and has a vertical distance between the area edge and the key word within a preset distance range.

Here, the keyword has an association relationship with the media recommendation information. In practical implementation, the method can extract keywords from text content included in the article to obtain corresponding keywords, then match the obtained keywords with a plurality of media recommendation objects to be recommended, determine the successfully-matched media recommendation information as the media recommendation information associated with the keywords, and insert the successfully-matched media recommendation information in an area, except for a paragraph where the keywords are located and the key paragraph, close to the position where the keywords appear.

That is, when inserting relevant media recommendation information such as games, advertisements, novice links, etc. into an article, the insertion position of the media recommendation information is close to the position where the keyword appears, and the following principle should be followed: inserting media recommendation information in a region between the key paragraph and the non-key paragraph; or inserting media recommendation information in the non-critical section; or when the number of the non-key paragraphs is at least two, two adjacent non-key paragraphs are selected, and the media recommendation information is inserted into the area between the two adjacent non-key paragraphs.

In this way, the media recommendation information inserted in the article may appear in the non-key passage, or may appear between the key passage and the non-key passage, but may not appear in the key passage. Therefore, the media recommendation information closely related to the text content is inserted into the non-key section of the text content, rich and interesting information can be provided for the user, the inserted media recommendation information is not easy to interrupt the reading of the article by the user, and the user experience is improved.

Step 203: the server pushes the article containing the media recommendation information to the terminal.

Step 204: and presenting the text content of the article in a view interface of the terminal.

Step 205: and the terminal responds to the sliding operation aiming at the article in the view interface, slides the article in the view interface and presents the media recommendation information and the backtracking function item corresponding to the media recommendation information.

The backtracking function item is used for realizing the re-presentation of the media recommendation information when the media recommendation information is not presented in the view interface, and specifically, refer to a backtracking function item a5 of "review late" in fig. 5A.

Step 206: and the terminal responds to the triggering operation aiming at the backtracking function item and presents the suspension function item corresponding to the media recommendation information.

Here, when the user triggers the backtracking function item, the terminal receives the corresponding media recommendation information into the suspension function item in response to the triggering operation, and can hide the media recommendation information presented in the current view interface, so that the reading of the article by the user is not interrupted, and the user experience is improved.

Step 207: and when the terminal receives the triggering operation aiming at the suspension function item and the media recommendation information does not exist in the current view interface, presenting the media recommendation information again.

Here, in the process of reading the article by the user, if the article is long and all the text contents cannot be presented in the view interface at one time, the user reads the article while sliding the view interface, when the user slides the view interface, the terminal receives a corresponding sliding operation, and causes the text contents and the media recommendation information of the article presented on the view interface to slide along with the received sliding operation, and accordingly, along with the sliding of the view interface by the user, the relative positions of the text contents and the media recommendation information on the view interface also change.

Under the condition that the media recommendation information slides out of the current view interface, if the user subsequently wants to see the media recommendation information, the view interface presenting the media information receives a trigger operation aiming at the suspension function item, and the media recommendation information is presented in the view interface containing the media information again in response to the trigger operation, so that the information acquisition requirement of the user is met.

If a plurality of media recommendation information appear in the view interface in the process of sliding the media information in the view interface, and the user triggers a corresponding backtracking function item for each media recommendation information, correspondingly, a plurality of media recommendation information are stored in the floating function item, when the user triggers the floating function item, the floating function item expands a list interface presenting the media recommendation information and presents a plurality of corresponding media recommendation information in the list interface, and when the user selects to trigger one of the media recommendation information, the terminal responds to the triggering operation aiming at the selected media recommendation information and performs page jump to present the content of the media recommendation information.

Through the mode, the occurrence rule of the inserted media recommendation information is redefined, and the interrupted feeling of the user in reading is reduced; and the user can be allowed to backtrack the recommendation module which is possibly missed by backtracking the functional item and the suspension functional item again at any time when browsing the article, so that a way of viewing consumption of the media recommendation information in a subsequent centralized manner is provided, the reading experience of the user can be greatly improved, and the click rate of inserting the media recommendation information is greatly improved.

Referring to fig. 8, fig. 8 is a schematic structural component diagram of a media information processing device according to an embodiment of the present application, and as shown in fig. 8, a media information processing device 555 according to an embodiment of the present application includes:

the first presentation module 5551 is configured to, in response to a sliding operation for media information in a view interface, slide the media information in the view interface, and present media recommendation information and a backtracking function item corresponding to the media recommendation information;

a second presenting module 5552, configured to present a hover function item corresponding to the media recommendation information in response to a trigger operation for the backtracking function item;

a receiving module 5553, configured to receive, during the process of presenting the media information, a trigger operation for the hover function item based on a view interface presented with the media information;

a third presenting module 5554, configured to present the media recommendation information again in the view interface currently presented with the media information in response to the triggering operation for the hover function item.

In some embodiments, when the media information is an article, the apparatus further includes an obtaining module, configured to obtain a key paragraph and a non-key paragraph in text content included in the article;

In some embodiments, the obtaining module is further configured to perform paragraph identification on the text content to obtain at least two paragraphs constituting the text content;

In some embodiments, the first presentation module is further configured to present media recommendation information and a backtracking function item corresponding to the media recommendation information in a target area in the view interface;

In some embodiments, when the media information is a video, the apparatus further includes a playing module, where the playing module is configured to present at least two videos through a card floating layer in the view interface before sliding the media information in the view interface, where the videos and the card floating layer are in a one-to-one correspondence relationship;

In some embodiments, the second presentation module is further configured to hide the presented media recommendation information.

In some embodiments, the third presenting module is further configured to present a floating window in the view interface currently presented with the media information, and present the media recommendation information again through the floating window.

In some embodiments, when the number of the media recommendation information is at least two, the third presenting module is further configured to present a list interface of the media recommendation information in the view interface currently presented with the media information, and present the at least two media recommendation information again in the list interface;

correspondingly, the device also comprises a fourth presenting module,

In some embodiments, the fourth presenting module is further configured to, in response to a trigger operation for the media recommendation information, present, in a view interface currently presented with the media information, content of the media recommendation information through an information interface with a preset transparency;

In some embodiments, the fourth presenting module is further configured to present a close function item corresponding to the media recommendation information;

In some embodiments, the fourth presentation module is further configured to cancel presentation of the media recommendation information in response to a trigger operation for a target area;

In some embodiments, after the floating function item corresponding to the media recommendation information is presented, the third presentation module is further configured to, when a trigger operation for the floating function item is received and the media recommendation information exists in the view interface currently, display the media recommendation information and other information in the view interface in a differentiated manner.

Embodiments of the present application provide a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the method for processing the media information provided by the embodiment of the application.

In some embodiments, the storage medium may be memory such as FRAM, ROM, PROM, EPROM, EEPROM, flash memory, magnetic surface memory, optical disk, or CD-ROM; or may be various devices including one or any combination of the above memories.

In some embodiments, executable instructions may be written in any form of programming language (including compiled or interpreted languages), in the form of programs, software modules, scripts or code, and may be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.

By way of example, executable instructions may correspond, but do not necessarily have to correspond, to files in a file system, and may be stored in a portion of a file that holds other programs or data, such as in one or more scripts in a hypertext Markup Language (HTML) document, in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, sub-programs, or portions of code).

By way of example, executable instructions may be deployed to be executed on one computing device or on multiple computing devices at one site or distributed across multiple sites and interconnected by a communication network.

The above description is only an example of the present application, and is not intended to limit the scope of the present application. Any modification, equivalent replacement, and improvement made within the spirit and scope of the present application are included in the protection scope of the present application.

Claims

1. A method for processing media information, the method comprising:

2. The method of claim 1, wherein when the media information is an article, the presenting the media recommendation information and the backtracking function item corresponding to the media recommendation information comprises:

presenting media recommendation information and backtracking function items corresponding to the media recommendation information in a target area in the view interface;

the target area is an area which does not include a key paragraph and has a vertical distance range between an area edge and a keyword within a preset distance, and the keyword has an association relation with the media recommendation information.

3. The method of claim 1, wherein when the media information is a video, before sliding the media information in the view interface, the method further comprises:

in the view interface, at least two videos are presented through a card floating layer, and the videos and the card floating layer are in one-to-one correspondence;

the presenting of the media recommendation information and the backtracking function item corresponding to the media recommendation information includes:

and presenting a card floating layer corresponding to the media recommendation information in the view interface, and presenting the media recommendation information and a backtracking function item corresponding to the media recommendation information through the card floating layer.

4. The method of claim 1, wherein prior to the presenting the hover function item corresponding to the media recommendation information, the method further comprises:

hiding the presented media recommendation information.

5. The method of claim 1, wherein said re-presenting the media recommendation information in the view interface currently presented with the media information comprises:

and presenting a floating window in the view interface currently presented with the media information, and presenting the media recommendation information again through the floating window.

6. The method of claim 1, wherein when the number of the media recommendation information is at least two, the re-presenting the media recommendation information in the view interface currently presented with the media information comprises:

presenting a list interface of the media recommendation information in the view interface currently presented with the media information, and presenting the at least two pieces of media recommendation information in the list interface again;

accordingly, the method further comprises:

and in response to a trigger operation aiming at target media recommendation information in the at least two pieces of media recommendation information, presenting the content of the target media recommendation information in a view interface currently presented with the media information.

7. The method of claim 1, wherein after re-presenting the media recommendation information in the view interface in which the media information is currently presented, the method further comprises:

responding to the triggering operation aiming at the media recommendation information, and presenting the content of the media recommendation information through an information interface with preset transparency in a view interface currently presenting the media information;

8. The method of claim 1, wherein after re-presenting the media recommendation information in the view interface in which the media information is currently presented, the method further comprises:

canceling presentation of the media recommendation information in response to a trigger operation for a target area;

the target area is an area different from a first area in the view interface, and the first area is an area where the re-presented media recommendation information is located.

9. The method of claim 1, wherein after the trigger operation for the hover function item is received by the view interface based on the presentation of the media information, the method further comprises:

responding to the triggering operation aiming at the suspension function item, and when the media recommendation information exists in the view interface currently presented with the media information, displaying the media recommendation information and other information in the view interface in a distinguishing way.

10. The method of claim 1, wherein when the media information is an article, the method further comprises:

acquiring key paragraphs and non-key paragraphs in text content included in the article;

correspondingly, the presenting of the media recommendation information and the backtracking function item corresponding to the media recommendation information includes:

presenting media recommendation information and a backtracking function item corresponding to the media recommendation information in an area between the key paragraphs and the non-key paragraphs; or,

presenting the media recommendation information and a backtracking function item corresponding to the media recommendation information in the non-key paragraph; or,

11. The method of claim 10, wherein said obtaining key paragraphs and non-key paragraphs in textual content included in the article comprises:

performing paragraph identification on the text content to obtain at least two paragraphs forming the text content;

12. The method of claim 10, wherein said obtaining key paragraphs and non-key paragraphs in textual content included in the article comprises:

acquiring the interaction frequency corresponding to each paragraph;

13. An apparatus for processing media information, the apparatus comprising:

the backtracking function item is used for realizing the presentation of the media recommendation information when the media recommendation information is not presented in the view interface;

14. An electronic device, comprising:

a memory for storing executable instructions;

15. A computer-readable storage medium storing executable instructions for causing a processor to perform the method of processing media information according to any one of claims 1 to 12 when executed.