CN111506845A

CN111506845A - Content display method, device and equipment based on media information stream and storage medium

Info

Publication number: CN111506845A
Application number: CN202010286714.9A
Authority: CN
Inventors: 张振伟
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-04-13
Filing date: 2020-04-13
Publication date: 2020-08-07

Abstract

The invention provides a content display method, a content display device, electronic equipment and a storage medium based on a media information stream; the method comprises the following steps: presenting a media information stream page containing at least two pieces of media recommendation information, wherein the media recommendation information is recommended based on a first user portrait of a target user, and presenting a switching function item corresponding to the media recommendation information, wherein the switching function item is used for realizing switching of the media recommendation information corresponding to different user portraits; in response to a triggering operation for the switch function item, presenting target media information that is recommended based on a second user representation that is different from the first user representation. By the method and the device, the switching display of the media recommendation information corresponding to different user figures can be realized in the process of browsing the media information stream page by the user.

Description

Content display method, device and equipment based on media information stream and storage medium

Technical Field

The present invention relates to mobile internet technologies, and in particular, to a content display method, device, and apparatus based on media information stream, and a storage medium.

Background

In the media information flow product, because the amount of information in the content library of the media information flow is very huge, most of the media information presented on the information flow page is the content that is recommended by the recommendation system based on the user portrait of the user and may be of interest to the user, the media information presented on the information flow page of a certain user may be referred to as information corresponding to the reading perspective of the user, such as information of the reading perspective of the user a, information of the reading perspective of a certain lawyer, information of the reading perspective of a certain professor, and the like.

However, although the mechanism for recommending content based on user preferences can recommend content of interest to the user, if the user frequently browses a certain type of content, especially some low-quality content, it is inevitable that many related types of content are continuously received, which may reduce the user's awareness of information flow value to some extent, and may cause an "information room" phenomenon, so that the range of browsing information by the user is gradually narrowed.

Disclosure of Invention

The embodiment of the invention provides a content display method and device based on a media information stream, electronic equipment and a storage medium, which can realize the switching display of media recommendation information corresponding to different user figures in the process of browsing a media information stream page by a user.

The technical scheme of the embodiment of the invention is realized as follows:

the embodiment of the invention provides a content display method based on media information flow, which comprises the following steps:

presenting a media information stream page containing at least two pieces of media recommendation information recommended based on a first user representation of a target user, and

presenting a switching function item corresponding to the media recommendation information, wherein the switching function item is used for realizing switching of the media recommendation information corresponding to different user portraits;

in response to a triggering operation for the switch function item, presenting target media information that is recommended based on a second user representation that is different from the first user representation.

The embodiment of the invention provides a content display device based on media information flow, which comprises:

a first rendering module to render a media information stream page containing at least two pieces of media recommendation information, the media recommendation information being recommended based on a first user representation of a target user, and

the second presentation module is used for presenting a switching function item corresponding to the media recommendation information, and the switching function item is used for realizing the switching of the media recommendation information corresponding to different user portraits;

and the third presenting module is used for responding to the triggering operation aiming at the switching function item, presenting target media information, wherein the target media information is recommended based on a second user portrait which is different from the first user portrait.

In the above solution, before presenting the switching function item corresponding to the media recommendation information, the apparatus further includes a fourth presentation model,

the fourth presentation module is configured to present a first shared function item corresponding to the media recommendation information in the media information stream page;

the second presentation module is further configured to receive an open operation for the first shared function item based on the media information flow page;

and responding to the opening operation, and presenting a switching function item corresponding to the media recommendation information in the media information flow page.

In the above solution, after presenting the target media information, the apparatus further comprises a switching module,

the switching module is configured to switch, in response to a closing operation for the first shared function item, the target media information presented in the media information stream page to the media recommendation information recommended based on the first user portrait.

In the foregoing solution, the fourth presenting module is further configured to present, before the presenting of the switching function item corresponding to the media recommendation information, a second sharing function item corresponding to the media recommendation information in the media information stream page;

presenting corresponding sharing prompt information in response to the opening operation aiming at the second sharing function item;

the sharing prompt information is used for indicating that the first user portrait can be shared by other users, so that the media recommendation information recommended based on the first user portrait is presented in the media information flow page corresponding to the other users.

In the above scheme, after the target media information is presented, the apparatus further includes a fifth presentation module, where the fifth presentation module is configured to receive and present shared interaction prompt information and corresponding shared interaction function items;

the shared interaction prompting information is used for prompting that the shared user has interaction with the presented media recommendation information after the media recommendation information recommended based on the first user portrait is presented in a media information stream page corresponding to the shared user;

and in response to the triggering operation aiming at the shared interactive function item, presenting media recommendation information recommended based on the user image of the sharing user in the media information flow page.

In the foregoing solution, the switching function item is a random switching function item, and the third presenting module is further configured to present, in response to a trigger operation for the random switching function item, first target media information in the media information stream page, where the first target media information is recommended based on any user portrait that is randomly extracted and is different from the first user portrait.

In the above solution, the switching function item is a directional switching function item, and before the target media information is presented in the media information stream page, the method further includes a sixth presentation module,

the sixth presentation module is configured to present a portrait construction interface for directionally constructing a user portrait, and present at least two portrait selections in the portrait construction interface, where the portrait selections are used for basic portrait information orientation or interest portrait information orientation;

in response to an orientation selection operation triggered for the at least two portrait selections, presenting corresponding portrait information used to construct the second user portrait.

In the foregoing solution, the third presenting module is further configured to present, in response to a trigger operation for the directional switching function item, second target media information in the media information stream page, where the second target media information is obtained by recommending a second user portrait constructed based on the portrait information.

In the above solution, the second presenting module is further configured to present a switching function item corresponding to the media recommendation information in the media information stream page;

or, presenting a sharing setting function item in the media information flow page, responding to a trigger operation aiming at the sharing setting function item, presenting a sharing setting interface, and presenting the switching function item in the sharing setting interface.

In the above solution, after presenting the target media information, the apparatus further includes an updating module,

the updating module is used for receiving the interactive operation aiming at the target media information;

updating the first user representation based on the interactive operation.

In the above solution, before presenting the media information stream page containing at least two pieces of media recommendation information, the apparatus further comprises a user information presentation module,

the user information presentation module is used for presenting a user information page corresponding to the target user, and the user information page comprises a data editing function item for editing user data;

responding to the triggering operation aiming at the material editing function item, and presenting a material editing interface corresponding to the target user;

and responding to editing operation triggered based on the data editing interface, presenting user data information which is obtained based on the editing operation and corresponds to the target user, wherein the user data information is used for constructing the first user portrait so as to obtain the media recommendation information based on the first user portrait.

In the above solution, before presenting the media information stream page containing at least two pieces of media recommendation information, the apparatus further includes a recording authorization presenting module,

the recording authorization presenting module is used for presenting a recording authorization interface aiming at the behavior data of the target user in the media information flow page, wherein the recording authorization interface comprises an authorization function item;

in response to a trigger action for the authorization function item, sending the behavior data to construct the first user representation based on the behavior data and determining the media recommendation information based on the first user representation.

An embodiment of the present invention provides an electronic device, including:

a memory for storing executable instructions;

and the processor is used for realizing the content display method based on the media information stream provided by the embodiment of the invention when the processor executes the executable instructions stored in the memory.

The embodiment of the invention provides a computer-readable storage medium, which stores executable instructions for causing a processor to execute the method for displaying content based on media information streams.

The embodiment of the invention has the following beneficial effects:

the embodiment of the invention can realize the switching display of the media recommendation information corresponding to different user figures in the process of browsing the media information flow page by the user; that is, the information presented on the media information flow page is switched from the information of the reading view angle of the target user to the information of the reading view angle of other users, so that the target user can browse the information under the reading view angle of the target user and can browse different information under the reading view angles of other users, the dimensionality of the information browsed by the target user is enlarged, and an 'information cocoon room' is avoided.

Drawings

Fig. 1 is a schematic diagram of an alternative architecture of a content presentation system based on media information stream according to an embodiment of the present invention;

fig. 2 is an alternative structural schematic diagram of an electronic device according to an embodiment of the present invention;

fig. 3 is an alternative flow chart of a content presentation method based on a media information stream according to an embodiment of the present invention;

FIGS. 4A-4C are schematic diagrams of user information interfaces provided by embodiments of the present invention;

FIGS. 5A-5K are schematic diagrams of information switching interfaces provided by embodiments of the present invention;

FIGS. 6A-6B are schematic diagrams of product capabilities provided by embodiments of the present invention;

fig. 7 is an alternative flowchart of a content presentation method based on a media information stream according to an embodiment of the present invention;

FIGS. 8A-8D are schematic diagrams of sharing logic relationships according to embodiments of the present invention;

fig. 9 is an alternative flowchart of a content presentation method based on a media information stream according to an embodiment of the present invention;

fig. 10 is a schematic flowchart of an alternative content presentation method based on media information streams according to an embodiment of the present invention;

fig. 11 is a schematic diagram of an alternative structure of a content presentation apparatus based on media information stream according to an embodiment of the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail with reference to the accompanying drawings, the described embodiments should not be construed as limiting the present invention, and all other embodiments obtained by a person of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is understood that "some embodiments" may be the same subset or different subsets of all possible embodiments, and may be combined with each other without conflict.

In the description that follows, reference is made to the term "first \ second \ so" merely to distinguish one similar object from another, and not to represent a particular ordering for the objects, it being understood that "first \ second \ so" may be interchanged in a particular order or sequence as appropriate, so that embodiments of the invention described herein may be practiced in an order other than that shown or described herein.

Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used herein is for the purpose of describing embodiments of the invention only and is not intended to be limiting of the invention.

Before further detailed description of the embodiments of the present invention, terms and expressions mentioned in the embodiments of the present invention are explained, and the terms and expressions mentioned in the embodiments of the present invention are applied to the following explanations.

1) Media information flow: the recommendation system for media information content records data of a user in various ways, draws a user portrait through the data, estimates interest and hobbies of the user based on the user portrait, and recommends information content interested by the user.

2) Permission: each user has its own account system that has user rights restrictions such as what can be used, what cannot be used, what can be seen, what cannot be seen, etc.

3) Reading the content: the user browses the viewed media information in the media information stream product.

4) Reading behavior: the time length and the time of reading the media recommendation information by the user.

5) And (5) counting results: and (4) presenting a result by counting the data through a specific statistical algorithm.

6) Information cocoon house: the information field of people is habitually guided by own interests, so that the life of people is limited to the phenomenon of being in a cocoon room like silkworm cocoons.

7) And (3) a recommendation algorithm: the core of the algorithm for matching and recommending the content library and the user preference in the media information stream aims to recommend the content which the user may like.

8) A user representation comprising a user interest representation and a user base representation; the user interest portrait is a virtual representation of a real user, is a target user model established on a series of attribute data and is used for indicating interest classification of the user;

the basic user figure is a tagged user information overview abstracted from basic user information such as the real name, sex, age, income, resident login and the like of the user.

9) Reading visual angle: the user portrait is constructed based on the user portrait, and the characteristics and the preference of the user reading content can be reflected generally, for example, information under the reading view angle of a certain lawyer generally comprises a plurality of contents related to laws and regulations, criminal cases and the like, information under the reading view angle of a certain fashion blogger generally comprises a plurality of contents related to fashion, beauty, fashion and the like, and the like.

10) The client, an application program running in the terminal for providing various services, such as a video playing client.

11) In response to the condition or state on which the performed operation depends, one or more of the performed operations may be in real-time or may have a set delay when the dependent condition or state is satisfied; there is no restriction on the order of execution of the operations performed unless otherwise specified.

The media information flow product records reading behaviors of a user, such as reading content, reading time and the like, analyzes the reading content preference of the user according to the reading behaviors, and then matches the preference of the user through a content label in the media information flow to recommend the content which is most likely to be preferred by the user. That is, most of the media recommendation information presented in the media information stream product is recommended by the mainstream recommendation algorithm, and the mainstream recommendation algorithm includes: content metadata based recommendations, user profile based recommendations, collaborative filtering algorithm based recommendations.

The recommendation based on the content metadata is a recommendation algorithm based on comparison, the basic principle is that the content is labeled, the specific metadata is selected according to different contents, and keywords, types, authors, sources and the like of the content are relatively universal. User profile based recommendations are mainly composed of three parts: basic data of the user (age, sex, etc.), application usage data (frequency of application usage, duration, etc.), and content preference data (category of content preferred, category, etc.). The recommendation based on the collaborative filtering algorithm is to find similar users or contents for recommendation, and mainly comprises collaborative filtering recommendation based on users and collaborative filtering recommendation based on items.

However, the inventor finds that, when implementing the embodiment of the present invention, the mainstream recommendation algorithms including the three recommendation algorithms are all for the purpose of accurate push, and match the user with the content that the user may like; however, this method also causes the problem of "information room", so that the range of reading information by the user is gradually narrowed.

In view of the above, embodiments of the present invention provide a content presentation method and apparatus based on a media information stream, an electronic device and a storage medium, so as to solve the above problems, which will be described below respectively.

Referring to fig. 1, fig. 1 is an alternative architecture diagram of a content presentation system 100 based on media information flow according to an embodiment of the present invention, in order to support an exemplary application, a terminal 400 (an exemplary terminal 400-1 and a terminal 400-2 are shown) is connected to a server 200 through a network 300, where the network 300 may be a wide area network or a local area network, or a combination of the two, and data transmission is implemented using a wireless link.

In practical applications, the terminal 400 may be various types of user terminals such as a smart phone, a tablet computer, a notebook computer, and the like, and may also be a desktop computer, a game console, a television, or a combination of any two or more of these data processing devices; the server 200 may be a single server configured to support various services, may also be configured as a server cluster, may also be a cloud server, and the like.

In practical implementation, the terminal 400 is provided with a client, such as a short video client, a browser client, an instant messaging client, and the like. When a user opens a client on the terminal 400 to browse media information, the terminal 400 is used for presenting a media information stream page containing at least two pieces of media recommendation information, wherein the media recommendation information is recommended based on a first user portrait of a target user, and presenting a switching function item corresponding to the media recommendation information, wherein the switching function item is used for realizing switching of the media recommendation information corresponding to different user portraits; in response to a trigger operation for the switching function item, sending a switching request to the server 200;

server 200 for determining target media information based on a second user representation different from the first user representation based on the received handover request and returning the target media information to terminal 400; and the terminal 400 is used for presenting the target media information in the media information flow page.

Referring to fig. 2, fig. 2 is an optional structural schematic diagram of an electronic device 500 according to an embodiment of the present invention, in practical applications, the electronic device 500 may be the terminal 400 or the server 200 in fig. 1, and a computer device for implementing the content presentation method based on media information streams according to the embodiment of the present invention is described by taking the electronic device as the terminal 400 shown in fig. 1 as an example. The electronic device 500 shown in fig. 2 includes: at least one processor 510, memory 550, at least one network interface 520, and a user interface 530. The various components in the electronic device 500 are coupled together by a bus system 540. It is understood that the bus system 540 is used to enable communications among the components. The bus system 540 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as bus system 540 in fig. 2.

The Processor 510 may be an integrated circuit chip having Signal processing capabilities, such as a general purpose Processor, a Digital Signal Processor (DSP), or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like, wherein the general purpose Processor may be a microprocessor or any conventional Processor, or the like.

The user interface 530 includes one or more output devices 531 enabling presentation of media content, including one or more speakers and/or one or more visual display screens. The user interface 530 also includes one or more input devices 532, including user interface components to facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

The memory 550 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid state memory, hard disk drives, optical disk drives, and the like. Memory 550 optionally includes one or more storage devices physically located remote from processor 510.

The memory 550 may comprise volatile memory or nonvolatile memory, and may also comprise both volatile and nonvolatile memory. The nonvolatile memory may be a Read Only Memory (ROM), and the volatile memory may be a Random Access Memory (RAM). The memory 550 described in connection with embodiments of the invention is intended to comprise any suitable type of memory.

In some embodiments, memory 550 can store data to support various operations, examples of which include programs, modules, and data structures, or subsets or supersets thereof, as exemplified below.

An operating system 551 including system programs for processing various basic system services and performing hardware-related tasks, such as a framework layer, a core library layer, a driver layer, etc., for implementing various basic services and processing hardware-based tasks;

a network communication module 552 for communicating to other computing devices via one or more (wired or wireless) network interfaces 520, exemplary network interfaces 520 including: bluetooth, wireless compatibility authentication (WiFi), and Universal Serial Bus (USB), etc.;

a presentation module 553 for enabling presentation of information (e.g., a user interface for operating peripherals and displaying content and information) via one or more output devices 531 (e.g., a display screen, speakers, etc.) associated with the user interface 530;

an input processing module 554 to detect one or more user inputs or interactions from one of the one or more input devices 532 and to translate the detected inputs or interactions.

In some embodiments, the media information stream based content presentation apparatus provided by the embodiments of the present invention can be implemented in software, and fig. 2 shows a media information stream based content presentation apparatus 555 stored in a memory 550, which can be software in the form of programs and plug-ins, and includes the following software modules: the first rendering module 5551, the second rendering module 5552 and the third rendering module 5553, which are logical and thus may be arbitrarily combined or further split according to the implemented functions.

The functions of the respective modules will be explained below.

In other embodiments, the content presentation apparatus based on media information stream provided by the embodiments of the present invention may be implemented In hardware, for example, the content presentation apparatus based on media information stream provided by the embodiments of the present invention may be a processor In the form of a hardware decoding processor, which is programmed to execute the content presentation method based on media information stream provided by the embodiments of the present invention, for example, the processor In the form of the hardware decoding processor may employ one or more Application Specific Integrated Circuits (ASICs), DSPs, Programmable logic devices (P L D, Programmable L analog devices), Complex Programmable logic devices (CP L D, Complex Programmable L analog devices), Field Programmable Gate Arrays (FPGAs), or other electronic elements.

The content presentation method based on media information stream provided by the embodiment of the present invention is described next, and in practical implementation, the content presentation method based on media information stream provided by the embodiment of the present invention may be implemented by a server or a terminal alone, or may be implemented by a server and a terminal in cooperation.

Referring to fig. 3, fig. 3 is an alternative flowchart of a content presentation method based on a media information stream according to an embodiment of the present invention, which will be described with reference to the steps shown in fig. 3.

Step 101: the terminal presents a media information stream page containing at least two pieces of media recommendation information, wherein the media recommendation information is recommended based on a first user representation of a target user.

In practical application, a terminal is provided with a client, such as a short video client, a browser client, an instant messaging client, and the like. When a user opens a client on a terminal for the first time, the media recommendation information presented by the media information flow page may be randomly pushed by a server; then the terminal records reading behavior data of the user, such as reading content, reading duration, reading time, reading interaction and the like, and sends the reading behavior data to the server; then the server analyzes the reading content preference of the user according to the reading behavior data of the user, searches the content conforming to the preference label of the user from the media information database, and if the target user is found to be interested in the content of labels such as English, music, film and television, the server searches the media information conforming to the label from the media information database, including but not limited to relevant content such as pictures, texts, videos and the like; finally, the server recommends the searched media information meeting the conditions to the terminal; therefore, the media recommendation information presented on the terminal is the content according with the preference of the target user, and the user experience is improved.

In some embodiments, in order to push media recommendation information of interest to a target user more accurately, before presenting a media information stream page containing at least two pieces of media recommendation information, a terminal may obtain user profile information of the target user to construct a user representation of the target user by:

presenting a user information page corresponding to a target user, wherein the user information page comprises a data editing function item for editing user data; responding to the triggering operation aiming at the data editing function item, and presenting a data editing interface corresponding to a target user; and responding to editing operation triggered on the basis of the data editing interface, and presenting user data information of a corresponding target user obtained on the basis of the editing operation, wherein the user data information is used for constructing a first user portrait so as to obtain media recommendation information on the basis of the first user portrait.

Here, in practical applications, an information viewing function item for a target user is also presented in the media information stream page, and when a user clicks the information viewing function item, the terminal performs page jump in response to a click operation for the information viewing function item, and presents a user information page corresponding to the target user.

For example, referring to fig. 4A-4B, fig. 4A-4B are schematic diagrams of user information interfaces provided by an embodiment of the present invention, when a target user clicks an information viewing function item of "my" presented on a media information flow page, the media information flow page jumps to the user information interface shown in fig. 4A, a material editing function item presented on the user information interface is "my material", when the target user clicks the material editing function item of "my material", the user information interface presents a material editing interface shown in fig. 4B, user material information such as gender, age, educational history, occupation, company, and location may be selectively filled in, and a terminal sends user material information input by the target user to a server; the server constructs a first user portrait corresponding to the target user based on the received user data information, determines media recommendation information based on the first user portrait, and pushes the determined media recommendation information to the terminal for the target user to browse and read.

In some embodiments, before presenting the media information flow page containing at least two pieces of media recommendation information, the terminal may also authorize recording of behavior data of the target user by:

presenting a recording authorization interface aiming at the behavior data of a target user in a media information flow page, wherein the recording authorization interface comprises authorization function items; in response to a trigger operation for an authorized function item, behavior data is sent to construct a first user representation based on the behavior data, and media recommendation information is determined based on the first user representation.

Here behavioral data include, but are not limited to: browsing behavior data such as reading time, reading time and reading content, and interaction behavior data such as reading marks, comments and forwarding.

Referring to fig. 4C, fig. 4C is a schematic diagram of an interface of user information provided in the embodiment of the present invention, in fig. 4C, C1 is a media information flow page, C2 is a recording authorization interface, C3 is an authorization function item, C4 is a denial authorization function item, and when a target user clicks the authorization function item C3, a terminal sends reading behavior data to a server in response to a trigger operation for the authorization function item; the server constructs a first user portrait corresponding to the target user based on the received reading behavior data, determines media recommendation information based on the first user portrait, and pushes the determined media recommendation information to the terminal for the target user to browse and read.

In some embodiments, the terminal feeds back behavior data such as browsing behavior and interaction behavior of the target user to the server, the server updates the first user portrait of the target user based on the received behavior data, and determines media recommendation information based on the updated first user portrait to recommend the media recommendation information to the target user; therefore, the first user portrait of the target user is continuously updated, the media information stream page presents the media recommendation information recommended to the target user based on the continuously updated first user portrait, the preference of the target user is relatively met, and the accuracy of the media recommendation information is improved.

Step 102: and presenting a switching function item corresponding to the media recommendation information, wherein the switching function item is used for realizing switching of the media recommendation information corresponding to different user portraits.

In some embodiments, the terminal may present the switching function item corresponding to the media recommendation information by:

presenting a switching function item corresponding to the media recommendation information in a media information stream page; or, presenting a sharing setting function item in a media information flow page, responding to the trigger operation aiming at the sharing setting function item, presenting a sharing setting interface, and presenting the switching function item in the sharing setting interface.

Here, the switching function item can be directly presented in the media information flow page, and when the target user clicks the switching function item, the switching of the media recommendation information corresponding to different user images can be realized; and the sharing setting function item can be presented on the media information flow page, and the switching of the media recommendation information corresponding to different user images can be realized based on the switching function item only by opening the sharing setting function item.

For example, referring to fig. 5A-5B, fig. 5A-5C are schematic diagrams of an interface for information switching provided by an embodiment of the present invention, in fig. 5A, a1 is a media information flow page, a2 is a switching function item, that is, "view-changing content", and when a target user clicks the switching function item, "view-changing content", switching of media recommendation information corresponding to different user images can be achieved. In fig. 5B, B1 is a media information flow page, B2 is a sharing setting function item, i.e., "content viewed from different angles", when the target user clicks on the sharing setting function item, the sharing setting interface shown in fig. 5C is presented, in fig. 5C, C1 is a sharing setting interface, C2 and C3 are switching function items, and when the user clicks on C2 or C3, switching of media recommendation information corresponding to different user images can be realized.

In some embodiments, before the terminal presents the switching function item corresponding to the media recommendation information, a first sharing function item corresponding to the media recommendation information may also be presented in a media information stream page;

accordingly, the terminal may present the switching function item corresponding to the media recommendation information by:

receiving an opening operation aiming at a first shared function item based on a media information flow page; and responding to the opening operation, and presenting a switching function item corresponding to the media recommendation information in the media information flow page.

The first sharing function item is used for determining whether the media recommendation information corresponding to different user portraits can be switched based on the switching function item, when the first sharing function item is in a closed state, the switching function item is in a hidden state, namely the switching function item cannot be presented, and further the media recommendation information corresponding to different user portraits cannot be switched; when the user opens the first sharing function item, the switching function item in the hidden state is presented, and further switching of media recommendation information corresponding to different user figures can be achieved based on the switching function item.

Referring to fig. 5D-5E, fig. 5D-5E are schematic diagrams of an interface for information switching provided by an embodiment of the present invention, in fig. 5D, D1 is a first shared function item, and when the first shared function item D1 is in a closed state, no switching function item is presented on a media information flow page; when the target user opens the first shared function item D1, the function items shown in fig. 5E are presented, in fig. 5E, E1 is the first shared function item, which is in an open state, E2 and E3 are both switching function items, and when the target user clicks E2 or E3, switching of media recommendation information corresponding to different user images can be achieved.

In some embodiments, before the terminal presents the switching function item corresponding to the media recommendation information, a second sharing function item corresponding to the media recommendation information can also be presented in the media information stream page; responding to the opening operation aiming at the second sharing function item, and presenting corresponding sharing prompt information; the sharing prompt information is used for indicating that the first user portrait can be shared by other users, so that the media recommendation information recommended based on the first user portrait is presented in the media information flow page corresponding to the other users.

Here, the second sharing function item is used for sharing the reading view angle (i.e. the first user portrait) of the target user with other users, and when the second sharing function item is in a closed state, the switching function item is in a non-working state, so that switching of media recommendation information corresponding to different user portraits cannot be realized; when the target user opens the second sharing function item, the switching function item is presented, and then switching of the media recommendation information corresponding to different user figures can be achieved based on the switching function item, namely only if the target user opens and shares the reading visual angle of the target user, the reading visual angles of other users can be switched and used.

Referring to fig. 5F-5G, fig. 5F-5G are schematic diagrams of an interface for information switching provided by the embodiment of the present invention, in fig. 5F, "sharing a reading perspective" F1 is a second shared function item, and when the second shared function item F1 is in an off state, the switching function items F2 and F3 are in an inoperative state; when the target user opens the second shared function item F1, the function items shown in fig. 5G are presented, in fig. 5G, the second shared function item G1 is in an open state, G2 and G3 are both switching function items, and when the target user clicks G2 or G3, switching of media recommendation information corresponding to different user images can be realized.

In some embodiments, when the target user opens the second sharing function item, for example, the target user opens G1 in fig. 5G, and starts sharing its own reading perspective, the terminal sends the authorization information of the target user to the server, and the server puts the recommendation logic of the target user into a sharable queue, where the recommendation logic is based on a recommendation content preference tag determined based on the first user representation of the target user; when other users open the switching function item in the corresponding media information flow page, the server can recommend media recommendation information determined based on the first user portrait of the target user to the other users.

Step 103: in response to a triggering operation for a switch function item, target media information is presented, wherein the target media information is recommended based on a second user representation that is different from the first user representation.

In actual implementation, when a target user triggers a switching function item, a terminal responds to a triggering operation aiming at the switching function item to generate a switching request carrying a first user portrait and sends the generated switching request to a server; the server selects media information recommended based on other user portraits different from the first user portraits from the sharing queue based on the received switching request, sends the selected media information to the terminal and presents the selected media information in a media information flow page of the terminal; therefore, the target user can browse the media information of other user views, and the browsed information plane is expanded.

Here, the target media information presented in the media information flow page may all be recommended based on the second user representation; alternatively, a portion of the target media information may be recommended based on the second user profile and another portion of the target media information may be recommended by the first user profile or randomly. For example, when the user performs customized directional selection to share the reading perspective of the profession of the lawyer, 6 pieces of marked media information in the 8 pieces of marked media information displayed on the media information flow page are recommended by the second user portrait information based on the profession of the lawyer, and the rest 2 pieces of marked media information are recommended by the first user portrait based on the user.

In some embodiments, the target media information of the media information stream presentation is media information that the server selects from the shared queue based on the second user representation that has been recommended to a majority of users matching the second user representation information. For example, when the user-defined orientation selects a reading perspective that shares the profession of attorneys, the target recommendation information presented by the media information flow page is media information that the server determines based on the second user representation and that has been recommended to 80% of attorney users.

In some embodiments, the switching function item is a random switching function item, and the terminal may present the target media information in the media information stream page by:

and responding to the triggering operation aiming at the random switching function item, presenting first target media information in the media information flow page, wherein the first target media information is recommended based on any user portrait which is randomly extracted and is different from the first user portrait.

Here, when the target user clicks the random switching function item, such as the target user clicks the "random view" switching function item G2 shown in fig. 5E or fig. 5G, the terminal generates a random switching request carrying the first user portrait in response to a trigger operation for the random switching function item, and transmits the generated random switching request to the server; the server randomly selects media information recommended by other user portraits different from the first user portraits from the sharing queue based on the received random switching request, sends the randomly selected media information to the terminal and displays the media information in a media information flow page of the terminal.

In some embodiments, the switching function item is a directional switching function item, and before presenting the target media information, the terminal may further present the portrait information by:

presenting a portrait construction interface for directionally constructing a user portrait, and presenting at least two portrait selection items in the portrait construction interface, wherein the portrait selection items are used for basic portrait information orientation or interest portrait information orientation; responsive to an orientation selection operation triggered for at least two of the portrait selections, corresponding portrait information is presented, which is used to construct a second user portrait.

Accordingly, the terminal may present the target media information by:

and responding to the triggering operation aiming at the directional switching function item, presenting second target media information in the media information flow page, wherein the second target media information is obtained by recommending a second user portrait constructed based on the portrait information.

For example, the media information flow page presents a portrait construction interface G3 as shown in FIG. 5G, when a portrait selection item presented by a target user on the portrait interface inputs basic information such as occupation, age, region, etc. to achieve basic portrait information orientation, or inputs interest information such as music, video type, etc. to achieve interest portrait orientation, the terminal sends the orientation information input by the target user to the server, the server selects a second user portrait meeting the orientation information from the shared queue, and searches the media information database for second target media information meeting the second user portrait based on the second user portrait and returns the second target media information to the terminal.

Through the above manner, the target media information shown in fig. 5H is presented on the terminal, fig. 5H is an interface schematic diagram of information switching provided by the embodiment of the present invention, in fig. 5H, H1 is a media information flow page corresponding to the target user, and H2 indicates that the target user is viewing content from a reading perspective of another person, that is, the target media information presented by the media information flow is also called H1 is recommended based on a second user portrait different from the first user portrait, so that the target user can browse the media information of a certain person or a certain kind of person reading perspective, and the reading requirement of the user is met. In the process that the target user browses the media information of the reading view of other people, the target media information presented in the media information flow page can be updated by clicking the 'change-over' function item H3, and the user can return to browse the media information of the reading view of the user by clicking the 'close' function item H4.

In some embodiments, only when the first sharing function item is turned on, the switching of the media recommendation information corresponding to different user portraits can be realized through the switching function item. When a target user closes a first sharing function item, a terminal responds to closing operation aiming at the first sharing function item, and target media information presented in a media information flow page is switched into media recommendation information recommended based on a first user portrait; that is, when the target user closes the first sharing function item, the target user cannot browse the media information of the reading view angle of other users, and the browsing and interaction behavior of the target user on the target media information recommended based on the second user portrait does not affect the first user portrait of the target user, that is, when the target user browses the target media information using the reading view angle of other users, the browsing and interaction behavior of the target user does not affect the recommendation system of the user.

In some embodiments, when the target user opens the second sharing function item, i.e. opens the reading view of sharing itself, after the terminal presents the target media information in the media information flow page, the following method may also be used:

receiving and presenting sharing interaction prompt information and corresponding sharing interaction function items; the shared interaction prompting information is used for prompting that the shared user has interaction with the presented media recommendation information after the media recommendation information recommended based on the first user portrait is presented in a media information stream page corresponding to the shared user; and presenting media recommendation information recommended based on user images of the sharing users in a media information flow page in response to the triggering operation aiming at the sharing interaction function item.

When the target user opens the reading visual angle of the shared user and browses the target media information recommended based on the second user portrait based on the switching function item, interaction prompt information, such as comments, forwarding and the like, of the shared user for the media recommendation information recommended based on the first user portrait is presented in the media information flow page corresponding to the target user, and the corresponding shared interaction function item is presented, wherein the shared user is different from other users corresponding to the second user portrait.

When a target user clicks a sharing interaction function item, namely the target user wants to browse media recommendation information of a reading view angle of a sharing user, a terminal responds to a trigger operation aiming at the sharing interaction function item, and generates and sends a corresponding sharing request carrying a user image of the sharing user to a server; the server receives the sharing request, searches media recommendation information which accords with the user portrait of the sharing user from a media information database, and pushes the searched media recommendation information which accords with the user portrait of the sharing user to a terminal corresponding to a target user so as to present the media recommendation information on a corresponding media information page for the target user to browse; in this way, interactivity between users can be facilitated.

For example, referring to fig. 5I, fig. 5I is a schematic diagram of an interface for information switching provided by an embodiment of the present invention, in fig. 5I, I1 is a media information flow page of a corresponding target user (e.g., user a), I2 indicates that user a is viewing content from a reading perspective of another person (e.g., user B), i.e., the target media information presented in the media information flow page I1 of the corresponding user a is recommended based on a second user portrait of user B.

Meanwhile, a media information flow page I1 corresponding to the user A also presents shared interaction prompt information I3 and a corresponding shared interaction function item I4, wherein I3 indicates that others (such as the user C) are using the reading view of the user A to see the content, that is, the media recommendation information recommended based on the first user portrait of the user A is presented in the media information flow page corresponding to the user C, and the user C carries out interaction such as comment and forwarding on the media recommendation information recommended based on the first user portrait of the user A; i4 is used to implement sharing interactions based on media recommendation information corresponding to a third user representation of user C.

When the user A clicks the shared interactive function item I4, the terminal responds to the trigger operation for the shared interactive function item, and presents media recommendation information recommended based on the third user portrait of the user C in the media information flow page I1 of the corresponding user A. Therefore, the user A can browse the corresponding media recommendation information according to the reading visual angle of the user C, the dimensionality of the information browsed by the user A is further enlarged, and the interactivity between the user A and the user C is promoted.

In some embodiments, the switching function item may be located in the navigation bar, and when the user triggers the switching function item located in the navigation bar, the terminal performs page skipping in response to a trigger operation for the switching function item, skips the media information stream page to a target media information stream page corresponding to the switching function item, and accordingly, presents the target media information on the target media information stream page. In practical applications, the switching function item can be used for switching the reading view angle of any user portrait different from the first user portrait, and can also be used for switching the reading view angle of a preset second user portrait different from the first user portrait.

For example, referring to fig. 5J-5K, fig. 5J-5K are schematic interface diagrams of information switching provided by the embodiment of the present invention, and as shown in fig. 5J, the navigation bar is provided with function items such as "focus" (J1), "recommend" (J2), and "other reading perspective" (J3), wherein J3 is a random switching function item for switching the reading perspective of any user portrait different from the first user portrait. When the user selects the J1 function item, the media information of a friend concerned by the user is presented in the first media information flow page corresponding to the 'concerned', when the user selects the J2 function item, the media information recommended based on the first user portrait information of the user is presented in the second media information flow page corresponding to the 'recommended', when the user selects the J3 switching function item, the terminal responds to the trigger operation aiming at the switching function item, carries out page jump to the third media information flow page corresponding to the switching function item J3, and presents target media information at the reading view angle of any user portrait different from the first user portrait on the third media information flow page.

As shown in fig. 5K, the navigation bar is provided with function items such as "focus" (K1), "recommend" (K2), "lawyer reading perspective" (K3), wherein K3 is a switching function item set directionally for switching the reading perspective of the second user portrait different from the first user portrait. In practical application, a plurality of switching function items can be preset according to requirements to realize switching of corresponding reading visual angles, for example, a switching function item of 'teacher reading visual angle' (K4) is added to realize switching of corresponding teacher reading visual angles. When a user selects a K1 function item, media information of a friend concerned by the user is presented in a first media information flow page corresponding to 'concerned', when the user selects a K2 function item, media information recommended based on first user portrait information of the user is presented in a second media information flow page corresponding to 'recommended', when the user selects a switching function item K3, the terminal responds to trigger operation aiming at the switching function item, page jumping is carried out, jumping is carried out to a third media information flow page corresponding to the switching function item K3, and target media information under the reading visual angle of a lawyer is presented in the third media information flow page.

In some embodiments, the terminal also receives an interactive operation aiming at the target media information after presenting the target media information; the first user representation is updated based on the interactive operation.

The terminal reports the interactive behavior data of the target user aiming at the target media to the server, and the server updates the first user portrait of the target user based on the interactive behavior data, so that the media recommendation information presented on the media information flow page corresponding to the target user is recommended based on the updated first user portrait, namely the target user influences the first user portrait of the target user on the browsing and interactive behaviors of the target media information recommended based on the second user portrait, namely when the target user browses the target media information by using the reading visual angle of other people, the browsing and interactive behaviors of the target user influence the recommendation system of the target user; therefore, the dimensionality of information browsing of the user is enlarged, and an information cocoon room is avoided.

In the following, an exemplary application of the embodiments of the present invention in a practical application scenario will be described.

Aiming at the problem that the recommendation algorithm in the related technology aims at accurate pushing and does not exchange and use the reading permission of a user to bring 'information cocoon house' so as to cause the gradual narrowing of the range of the reading information of the user in a media information flow product, the embodiment of the invention provides a content display method based on media information flow, which enables the user to exchange the reading permission (namely the switching of the media recommendation information corresponding to different user figures), randomly read and directionally read the information flow content of other accounts, enables people with different roles to see more dimensional information content through the exchange of the reading permission, and avoids the information cocoon house; meanwhile, under the condition of not influencing the original recommendation algorithm of the user, the user information plane is expanded in a mode of exchanging reading authorities, so that the cognition of the user on the value of the media information stream is improved, and the forward guidance value of the multi-element high-quality content of the media information stream is fully exerted.

In practical application, a user can selectively fill in information such as age, region, occupation, age and the like in personal information during the process of using a media information stream product, and authorizes the recording functions of reading content and reading behavior, so that a server of a media information stream platform stores reading behavior data such as basic information, reading content and reading behavior of the user, analyzes the reading content preference of the user according to the basic information and the reading behavior data of the user, searches content conforming to the preference label of the user from a media information database, and recommends the content to the user.

In terms of product capability, a user can select whether to start the 'shared reading visual angle', after the user starts the 'shared reading visual angle', other users can randomly or directionally see the recommended content under the reading authority of the user, and after the user closes the 'shared reading visual angle', the user cannot see the content by other users. As shown in fig. 6A, the user can switch to use the reading viewing angles of other users only by opening and sharing the reading viewing angles of the user, and when the user closes the "sharing the reading viewing angles of the user", the user cannot select the reading viewing angles of other users; as shown in fig. 6B, no matter whether the user opens and shares his/her reading perspective, the user can switch to use the reading perspectives of other users by opening the switching function item for implementing the media recommendation information corresponding to different user figures.

In practical implementation, the switching function item is a random switching function item or a directional switching function item, when a user clicks and opens the random switching function item, recommendation information presented in the media information flow page is recommended based on any user portrait which is randomly extracted and is different from the user portrait of the user, namely the user browses information at a reading visual angle of any other user different from the reading visual angle of the user, and when the user closes the switching function item, the media recommendation information of the reading visual angle of the user is recovered.

When a user clicks and opens the directional switching function item, people with specific identities can be selected in a directional mode, or people or groups with certain combined identities can be selected for reading, such as basic information of occupation, age, regions and the like is input to construct a user portrait, in this case, recommendation information presented in a media information flow page is recommended based on the constructed user portrait, and when the user closes the switching function item, the media recommendation information of the reading view angle is recovered.

The following describes a content presentation method based on media information stream according to an embodiment of the present invention from several aspects,

1. user sharing his own reading perspective

Referring to fig. 7, fig. 7 is an alternative flowchart of a content presentation method based on a media information stream according to an embodiment of the present invention, which is described with reference to the steps shown in fig. 7.

Step 201: user a allows authorized browsing and interaction behavior to be recorded.

Here, in actual implementation, a recording authorization interface for behavior data of the user a is presented on a media information flow page corresponding to the user a as shown in fig. 4C, where the recording authorization interface includes an authorization function item; when the user clicks the authorization function item, the authorization browsing and interaction behavior of the user A is recorded.

Step 202: the client records the browsing and interaction behaviors of the user A and uploads the behavior data to the server.

Here, when the user clicks the "allow" authorization function item as shown in fig. 4C, the terminal records the browsing and interaction behavior of the user a in response to the trigger operation for the authorization function item, and uploads the recorded browsing and interaction behavior to the server.

Step 203: the server will record the browsing and interaction behavior of user a.

Step 204: the server constructs a user portrait of the user A based on the behavior of the user A, and searches for content conforming to the favorite label of the user A based on the user portrait of the user A.

Here, the user profile represents a favorite tag of the user a for the content, and the server searches the content corresponding to such favorite tag in the media information content library based on the user profile of the user a (i.e. the above-mentioned media recommendation information is determined based on the first user profile of the target user), and if the user a is found to be interested in the content of the tag such as english, music, movie, etc., the server searches the content corresponding to such tag in the media information content library, including but not limited to relevant content such as text, video, etc.

Step 205: the client presents content that meets the preferences of user a.

The media information flow page of the client terminal displays the content (namely the media recommendation information) which is searched from the media information content library based on the user portrait of the user A and accords with the preference of the user A.

Step 206: user a browses the content presented by the media information stream page.

Here, the server may retrieve data again through user browsing and interaction behaviors, such as the amount of recommended content to read, the duration of reading, the manner of interaction, and the like, to further determine the accuracy of user preferences and optimize the recommendation label system of the user a.

Step 207: the user A opens the reading view angle of the sharing user.

Here, the user a opens to share his/her own reading perspective, i.e. equivalent to the above-mentioned user clicking on the second sharing function item presented on the media information stream page, or equivalent to opening "share his/her own reading perspective" as in fig. 6A-6B.

Step 208: and the client sends the authorization information of the user A to the server.

Here, the authorization information is the user portrait of the user a, and the user portrait of the user a is spoken by the client corresponding to the user a and is sent to the server.

Step 209: the server puts the recommendation logic of the user A into a sharable queue, and the recommendation logic is based on the recommendation content preference tag.

Here, the recommendation logic of the user a is the content that is determined to be in accordance with the preference of the user a based on the user portrait of the user a.

Step 210: when user B initiates the request, the server will determine recommended content to recommend to user B based on user A's user profile.

Here, when the user B requests to view the content using the reading perspective of the other person, the server selects the user profile (i.e., the recommendation tag) of the user a from the shared queue, searches the corresponding content from the media information content library based on the user profile of the user a, and recommends the content to the user B.

Step 211: the client presents recommended content recommended based on the user profile of user a.

Here, the media information flow page on the client corresponding to user B presents the searched content under the user a recommendation tab.

Step 212: the user B browses recommended contents recommended based on the user profile of the user.

Here, the user B browses the contents searched under the user a recommendation tab in a specific reading mode.

Step 213: user a closes to share his reading perspective.

Step 214: the client sends the information that the user a stopped sharing to the server.

Here, the client is a client corresponding to the user a.

Step 215: the server deletes the user representation of user a from the shared queue.

Here, the server then deletes the recommendation logic of user a from the shared queue, i.e. no more people can share the content under user a recommendation system.

2. Logical relationship between user opening sharing function and sharing reading visual angle of other people

1) The sharing function can be used when both parties share

Referring to fig. 8A-8B, fig. 8A-8B are schematic diagrams of sharing logic relationships according to embodiments of the present invention, and first, the steps shown in fig. 8A are combined for explanation:

step 301: the user A opens the reading view angle of the sharing user.

Step 302: user a selects the reading perspective of others.

Step 303: and the client sends a request that the user A shares the reading visual angle of others to the server.

In this way, the user a can use the function of sharing the reading angle of other people only after opening his own sharing (i.e. opening the first sharing function item or opening "sharing his own reading angle" in fig. 6A-6B).

Next, the following steps will be described with reference to fig. 8B:

step 401: user a closes to share his reading perspective.

Step 402: user a does not select another person's reading perspective.

Step 403: and the client sends a request for refusing the speaking user A to share the reading visual angle of others to the server.

By the method, after the user A closes the sharing, the function of sharing the reading view angle of other people cannot be used, namely, the media information which is presented on the media information flow interface corresponding to the user A is still the media information which is obtained based on the recommendation of the user portrait of the user A.

2) Sharing functionality may be used without requiring both parties to share

Referring to fig. 8C-8D, fig. 8C-8D are schematic diagrams of sharing logic relationships according to embodiments of the present invention, and first, the steps shown in fig. 8C are combined for explanation:

step 501: the user A opens the reading view angle of the sharing user.

Step 502: user a selects the reading perspective of others.

Step 503: and the client sends a request that the user A shares the reading visual angle of others to the server.

Next, the following steps will be described with reference to fig. 8D:

step 601: user a closes to share his reading perspective.

Step 602: user a selects the reading perspective of others.

Step 603: and the client sends a request that the user A shares the reading visual angle of others to the server.

In this way, after the user a starts own sharing (i.e. opens the first sharing function item or opens "share own reading view" in fig. 6A-6B), the user a can use the function of sharing other reading view; after the user A closes the sharing, the user A still can use the function of sharing the reading visual angle of other people.

Based on the logic relationship, after receiving a request of sharing other people reading visual angles by the user A, the server randomly or directionally selects media information recommended by other user portraits different from the user portraits of the user A from the sharing queue based on the received switching request, sends the selected media information to a terminal corresponding to the user A, and displays the media information in a media information flow page corresponding to the user A.

3. Functional logic for user to randomly or directionally select reading view angles using other users

1) User portrait of the user is not influenced by interactive behavior of media information based on reading visual angles of other people

Referring to fig. 9, fig. 9 is a schematic flowchart of an alternative method for presenting content based on media information streams according to an embodiment of the present invention, which is described with reference to the steps shown in fig. 9.

Step 701: user B chooses to share the reading perspective of others.

Here, the user B opens the switching function item presented on the media information stream page corresponding to the user B, and may browse the content with the reading view angle of another person in a random or directional condition manner, and the directional condition may select to browse the content with the reading view angle of another person directionally selected by the input condition, and the directional content condition may use the information filled by the user, such as occupation, age, education level, region, and the like.

Step 702: the client sends the switching request of the user B to the server.

Step 703: the server filters the user representation of user A from the shared queue based on the switch request.

Here, the server randomly or directionally filters a corresponding user representation, such as a user representation of user A, from the shared queue based on the switch request of user B.

Step 704: the corresponding media information is determined based on the user representation of user a.

The media information corresponding to the user a is obtained by screening from the media information database based on the user portrait of the user a, that is, the media information content library is searched based on the recommendation label of the user a, so as to obtain the content corresponding to the recommendation label of the user a, including but not limited to the contents of pictures, texts, videos, and the like.

Step 705: the client presents media information that is recommended based on the user profile of user a.

Here, the media information presented on the media information flow page corresponding to the client of the user B is obtained based on the user portrait recommendation of the user a, that is, the client corresponding to the user B presents the content corresponding to the reading view angle of the user a, including but not limited to the content such as graphics, video, and the like.

Step 706: user B browses media information recommended based on the user profile of user A.

Here, the user B browses the content recommended under the authority of the user a in the client, that is, browses the content with the perspective of the user a.

Step 707: user B closes the reading perspective of the sharing others.

Here, user B closes the switch function item corresponding to the media information stream page presentation of user B.

Step 708: the client presents the content under the original recommendation logic of the user B.

Here, when the user B closes the switching function item on the client, the media information presented on the client is switched to the content in the original self-recommendation system, that is, the media information presented on the client is the media information recommended by the user portrait based on the user a, and is switched to the media information recommended by the user portrait based on the user B, so that the user B can see the content in the original self-recommendation system at the client.

By the method, when the user B browses the content by adopting the visual angle of the user A, the browsing behavior and the interaction behavior of the user B do not influence the recommended label (namely the portrait of the user) of the user B, and the original recommended label of the user A is not influenced. That is, in the special browsing mode, the data of the browsing and interaction behavior of the user B is not merged with the data of the original user a or the user B, so that the user portrait of the original user a or the user B is not affected, and the recommendation system of the user a or the user B is not affected.

2) User portrait affecting oneself with interactive behavior of media information based on reading view angle of others

Referring to fig. 10, fig. 10 is a schematic flowchart of an alternative method for presenting content based on media information streams according to an embodiment of the present invention, which is described in conjunction with the steps shown in fig. 10.

Step 801: user B chooses to share the reading perspective of others.

Step 802: the client sends the switching request of the user B to the server.

Step 803: the server filters the user representation of user A from the shared queue based on the switch request.

Step 804: the corresponding media information is determined based on the user representation of user a.

Step 805: the client presents media information that is recommended based on the user profile of user a.

Step 806: user B browses media information recommended based on the user profile of user A.

Step 807: and the client uploads the interaction behavior data of the user B to the server.

Here, the interactive behavior data includes relevant data such as, but not limited to, a user reading time, reading content, comment content, and the like.

Step 808: the server optimizes the user profile for user B based on the interactive behavior data.

Here, the server analyzes the interactive behavior data of the user B, and optimizes the original user image (i.e., recommended label) of the user B; it should be noted that the interactive behavior data of the user B does not affect the user image (i.e. the recommendation tag) of the user a.

Step 809: user B closes the reading perspective of the sharing others.

Step 810: the client presents the media information originally by the user B.

Here, when the user B closes the switching function item on the client, the client returns to the original interface of the user B, and presents the content of the original recommendation logic of the user B, that is, the media information presented on the media information stream page of the client is still the content before the user B shares the reading perspective of another person.

Step 811: when the user refreshes the page, the server searches for corresponding media information based on the updated user representation of user B.

Here, when the user B refreshes the media information flow page, the client sends a corresponding brushing request to the server, and the server searches for corresponding content from the media information content library based on the refreshing request by using the latest recommended tag of the user B.

Step 812: the client presents the recommended media information based on the updated user profile of user B.

Here, the media information presented by the client is the content recommended based on the latest recommended tag of the user B, so that the user B can see the content recommended based on the latest recommended tag of the user B at the client.

By the method, when the user B browses the content from the visual angle of the user A, the browsing behavior and the interaction behavior of the user B can influence the recommended label (namely the portrait of the user) of the user B, so that the dimensionality of the browsing information of the user B can be enlarged; however, the original recommendation label of the user a is not affected, that is, the exchange process of the reading right is only limited to mutually experience different contents under different user recommendation systems, and the original recommendation algorithm of the shared user is not affected.

In the embodiment of the invention, the users exchange the reading authorities to randomly read and directionally read the information flow contents of other accounts, such as randomly reading the contents under the reading angle of a lawyer and the contents under the reading angle of a professor, and the like, and people with different roles can see the information contents with more latitudes through the exchange of the reading authorities, so that the cocoon room of information is avoided; the user information plane is enlarged by exchanging the reading authority, so that the cognition of the user on the information flow value is improved, and the forward direction guide value of the information flow multi-element high-quality content is fully exerted.

Continuing to describe an exemplary structure of the media information stream-based content presentation apparatus 555 implemented as a software module according to the embodiment of the present invention, fig. 11 is an optional structural diagram of the media information stream-based content presentation apparatus according to the embodiment of the present invention, as shown in fig. 11, the media information stream-based content presentation apparatus 555 according to the embodiment of the present invention includes:

a first rendering module 5551 for rendering a media information stream page containing at least two pieces of media recommendation information, said media recommendation information being recommended based on a first user representation of a target user, and

a second presenting module 5552, configured to present a switching function item corresponding to the media recommendation information, where the switching function item is used to implement switching of media recommendation information corresponding to different user portraits;

a third presenting module 5553, configured to present, in response to a trigger operation for the switching function item, target media information that is recommended based on a second user representation that is different from the first user representation.

In some embodiments, prior to said presenting the toggle function item corresponding to the media recommendation information, the apparatus further comprises a fourth presentation model,

In some embodiments, after the presenting the target media information, the apparatus further comprises a switching module,

In some embodiments, the fourth presenting module is further configured to present a second shared function item corresponding to the media recommendation information in the media information stream page before the presenting of the switching function item corresponding to the media recommendation information;

In some embodiments, after the target media information is presented, the apparatus further includes a fifth presentation module, configured to receive and present shared interaction prompt information and corresponding shared interaction function items;

In some embodiments, the switching function item is a random switching function item, and the third presenting module is further configured to present, in response to a trigger operation for the random switching function item, first target media information in the media information stream page, where the first target media information is recommended based on any user portrait that is randomly extracted and is different from the first user portrait.

In some embodiments, the switching function item is a directional switching function item, the method further comprises a sixth rendering module before the target media information is rendered in the media information stream page,

In some embodiments, the third presenting module is further configured to present, in response to a triggering operation for the directional switching function item, second target media information in the media information stream page, where the second target media information is obtained by constructing a second user portrait recommendation based on the portrait information.

In some embodiments, the second presenting module is further configured to present a switching function item corresponding to the media recommendation information in the media information stream page;

In some embodiments, after presenting the target media information, the apparatus further comprises an update module, configured to receive an interactive operation for the target media information;

updating the first user representation based on the interactive operation.

In some embodiments, before presenting the media information stream page containing at least two pieces of media recommendation information, the apparatus further comprises a user information presentation module,

In some embodiments, before presenting the media information stream page containing at least two pieces of media recommendation information, the apparatus further comprises a recording authorization presentation module,

a memory for storing executable instructions;

In some embodiments, the storage medium may be a memory such as FRAM, ROM, PROM, EPROM, EE PROM, flash, magnetic surface memory, optical disk, or CD-ROM; or may be various devices including one or any combination of the above memories.

In some embodiments, executable instructions may be written in any form of programming language (including compiled or interpreted languages), in the form of programs, software modules, scripts or code, and may be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.

By way of example, executable instructions may correspond, but do not necessarily correspond, to files in a file system, may be stored in a portion of a file that holds other programs or data, such as in one or more scripts stored in a hypertext markup language (H TM L, HyperTextMarkup L engine) document, in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, sub-programs, or portions of code).

By way of example, executable instructions may be deployed to be executed on one computing device or on multiple computing devices at one site or distributed across multiple sites and interconnected by a communication network.

The above description is only an example of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, and improvement made within the spirit and scope of the present invention are included in the protection scope of the present invention.

Claims

1. A content presentation method based on media information flow is characterized in that the method comprises the following steps:

2. The method of claim 1, wherein prior to the presenting the toggle function item corresponding to the media recommendation information, the method further comprises:

presenting a first shared function item corresponding to the media recommendation information in the media information stream page;

the presenting of the switching function item corresponding to the media recommendation information includes:

receiving an opening operation aiming at the first shared function item based on the media information flow page;

3. The method of claim 2, wherein after presenting the target media information in the media information stream page, the method further comprises:

in response to a closing operation for the first shared function item, switching target media information presented in the media information flow page to media recommendation information recommended based on the first user portrait.

4. The method of claim 1, wherein prior to the presenting the toggle function item corresponding to the media recommendation information, the method further comprises:

presenting a second sharing function item corresponding to the media recommendation information in the media information stream page;

5. The method of claim 1, wherein after presenting the target media information in the media information stream page, the method further comprises:

receiving and presenting sharing interaction prompt information and corresponding sharing interaction function items;

6. The method of claim 1, wherein the switching function item is a random switching function item, and wherein presenting the target media information in the media information stream page comprises:

and presenting first target media information in the media information flow page in response to the triggering operation aiming at the random switching function item, wherein the first target media information is recommended based on any randomly extracted user portrait different from the first user portrait.

7. The method of claim 1, wherein the switching function item is a directed switching function item, the method further comprising, prior to presenting the target media information in the media information stream page:

presenting a portrait construction interface used for directionally constructing a user portrait, and presenting at least two portrait selection items in the portrait construction interface, wherein the portrait selection items are used for conducting basic portrait information orientation or interest portrait information orientation;

8. The method of claim 7, wherein said presenting target media information in said media information stream page comprises:

9. The method of claim 1, wherein presenting the toggle function item corresponding to the media recommendation information comprises:

presenting a switching function item corresponding to the media recommendation information in the media information stream page;

10. The method of claim 1, wherein after presenting the target media information in the media information stream page, the method further comprises:

receiving an interactive operation aiming at the target media information;

updating the first user representation based on the interactive operation.

11. The method of claim 1, wherein prior to presenting a media information stream page containing at least two pieces of media recommendation information, the method further comprises:

presenting a user information page corresponding to the target user, wherein the user information page comprises a data editing function item for editing user data;

12. The method of claim 1, wherein prior to presenting a media information stream page containing at least two pieces of media recommendation information, the method further comprises:

presenting a recording authorization interface aiming at the behavior data of the target user in the media information flow page, wherein the recording authorization interface comprises an authorization function item;

13. An apparatus for content presentation based on media information stream, the apparatus comprising:

14. An electronic device, comprising:

a memory for storing executable instructions;

a processor, configured to execute the executable instructions stored in the memory to implement the method for presenting content based on media information stream according to any one of claims 1 to 12.

15. A computer-readable storage medium storing executable instructions for causing a processor to perform the method for presenting content based on media information stream according to any one of claims 1 to 12 when executed.