CN111835850A - ADX advertisement platform - Google Patents
ADX advertisement platform Download PDFInfo
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- CN111835850A CN111835850A CN202010669832.8A CN202010669832A CN111835850A CN 111835850 A CN111835850 A CN 111835850A CN 202010669832 A CN202010669832 A CN 202010669832A CN 111835850 A CN111835850 A CN 111835850A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/10—Protocols in which an application is distributed across nodes in the network
- H04L67/1001—Protocols in which an application is distributed across nodes in the network for accessing one among a plurality of replicated servers
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/53—Network services using third party service providers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/56—Provisioning of proxy services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
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Abstract
The invention discloses an ADX advertisement platform, comprising: the ADX advertisement interface unit is developed by adopting a springboot, is arranged between the advertisement terminal and the advertisement agent, and is used for butt joint of the advertisement terminal and the advertisement agent to acquire advertisement data of the advertisement agent and return the advertisement data to the advertisement terminal; the load balancing LVS layer is arranged between the advertisement terminal and the ADX advertisement interface unit and is used for forwarding the advertisement request of the advertisement terminal; the cache unit is used for storing data needing caching; and the database is used for storing and managing data of the background and providing dependence data for the interface service of the ADX advertisement interface unit. The invention is applied to the intelligent television, and can enable the user to more flexibly place the advertisement.
Description
Technical Field
The invention relates to the technical field of network communication, in particular to an ADX advertisement platform.
Background
At present, more and more users such as Baojie, Union Lihua, the popular in the living room and Dior and other front-line advertisers add the smart television in marketing combination to become a new medium standard for advertisement delivery. ADX (adechange, ad exchange platform): is an open online advertising market (similar to a stock exchange) which can connect a publisher and an advertiser together and is responsible for scheduling media resources and advertising according to the requirements of advertisers.
Disclosure of Invention
In order to solve the problems in the prior art, the invention aims to provide an ADX advertisement platform applied to a smart television, so that a user can put advertisements more flexibly.
In order to achieve the purpose, the invention adopts the technical scheme that: an ADX advertising platform comprising:
the ADX advertisement interface unit is developed by adopting a springboot, is arranged between the advertisement terminal and the advertisement agent, and is used for butt joint of the advertisement terminal and the advertisement agent to acquire advertisement data of the advertisement agent and return the advertisement data to the advertisement terminal;
the load balancing LVS layer is arranged between the advertisement terminal and the ADX advertisement interface unit and is used for forwarding the advertisement request of the advertisement terminal;
the cache unit is used for storing data needing caching;
and the database is used for storing and managing data of the background and providing dependence data for the interface service of the ADX advertisement interface unit.
As a preferred embodiment, the method further comprises:
the log analysis module is an offline data analysis module and is used for performing offline calculation and analysis by building an ELK log analysis platform; and the real-time data analysis module is used for performing real-time counting and calculation on the log data.
As another preferred embodiment, the ADX advertisement interface unit is specifically configured to uniformly switch an advertisement request of an advertisement terminal to the ADX advertisement interface unit, and request an advertisement material from an advertisement agent through the ADX advertisement interface unit.
As another preferred embodiment, the ADX advertisement interface unit specifically requests an advertisement agent for advertisement materials includes:
and transmitting the request parameters, the user agent and the Cookie information into an ADX advertisement interface unit in a json format, processing the received parameters by the ADX advertisement interface unit, then transmitting the request to a delivery interface of an advertisement agent, and returning advertisement material information to the advertisement terminal.
As another preferred embodiment, the load balancing LVS layer uses a hua-yun elastic load balancing ELB, and uses a weighted polling strategy to forward the advertisement request.
As another preferred embodiment, the cache unit is a single-machine redis.
As another preferred embodiment, the database employs mysql version 5.7.
As another preferred embodiment, the advertising agent interfacing with the ADX advertisement interface unit includes the steps of:
(1) configuring parameters of related advertising agents in a management background;
(2) relevant material information is put in according to ADX butt joint specifications;
(3) pushing the information of the delivered related materials to an ADX background through an ADX advertisement interface unit for auditing;
(4) after the verification is passed, opening an advertisement space switch, and setting an advertisement agent as an advertisement agent to be delivered so as to correctly deliver the advertisement;
(5) if the related function verification is needed, when the material verification is not needed, the corresponding advertisement terminal mac can be pushed to a white list in an ADX background through an ADX advertisement interface unit, or a background administrator is informed to add the mac to the white list.
In another preferred embodiment, the advertising terminal is a smart television.
The invention has the beneficial effects that:
1. the advertisement positions are controlled by the new advertisement container background, so that the advertisement container integrated with each terminal is controlled, and the quantity and the form of the advertisement containers reach the leading level of the industry.
2. Various advertisement types are supported in a management background, flexible addition can be realized, a standard service protocol is defined, and different platforms are accessed according to the standard protocol, so that the system is compatible with advertisement containers of the platforms, such as launchers, voice, messages and the like, and the system is required to have horizontal expansion capability without any change on the architecture of the platform.
3. The internal unified service agreement standard is converted into an external service agreement standard by adopting different strategy modes, and the obtained materials are controlled in the background, so that the system supports different customizations of various advertisement containers and needs to support different creative materials, suppliers and the like.
Drawings
FIG. 1 is a block diagram of one embodiment of the present invention;
fig. 2 is another block diagram of the present invention.
Detailed Description
Embodiments of the present invention will be described in detail below with reference to the accompanying drawings.
Examples
In this embodiment, a television terminal is taken as an example for explanation, and as shown in fig. 1 and fig. 2, an ADX advertisement platform includes:
1. all advertisement requests of the television terminal are uniformly switched to an ADX advertisement interface unit provided by ADX, and then the ADX requests for activities such as materials and the like from third party platforms of other advertisement agents.
2. The television terminal sends a request to ADX to obtain the advertisement material, transmits request parameters, a user agent and Cookie information into an ADX advertisement interface unit in a json format, and the ADX advertisement interface unit processes the received parameters, then sends the request to a delivery interface of an advertisement agent and returns the advertisement material information to the television terminal.
3. Adopting a springboot to develop an ADX advertisement interface unit, butting with a television terminal and an advertisement agent, and obtaining advertisement data to return to the advertisement terminal; the load balancing LVS layer uses Hua as ELB, adopts a weighting polling strategy to forward the request, and can transversely expand the service; the cache unit adopts single machine redis and is mainly used for storing mac and other data needing caching; the database adopts mysql, 5.7 version, and is used for storing and managing data of the background and providing dependent data for the interface service. The log analysis module is an offline data analysis module and is used for performing offline calculation and analysis by building an ELK log analysis platform; and the real-time data analysis module adopts rabbitmq + clickhouse to perform real-time statistics and calculation on the log data.
4. Because ADX can be connected with a plurality of advertisement agents, and ADX and an advertisement terminal form a set of complete internal specifications, the ADX sets up external advertisement agent connection specifications, and when the external advertisement agents want to put advertisements in the advertisement terminal, the external advertisement agents need to connect with the specification of the external advertisement agents, and agents are added in a management background. The advertising agency interfacing with the ADX mainly comprises the following steps:
(1) configuring relevant agent parameters in management background
(2) Relevant material information is put in strictly according to ADX butt joint standard
(3) Pushing the information of the thrown related materials to an ADX background through an interface for auditing
(4) After the verification is passed, the advertisement position switch is opened, and the advertisement agent is set to be the advertisement agent to be delivered, so that the advertisement can be delivered correctly
(5) If the relevant function verification is needed, when the material is not needed to be checked, the corresponding advertisement terminal mac can be pushed to a white list in an ADX background through an ADX interface, or a background administrator is informed to add the mac to the white list.
The above-mentioned embodiments only express the specific embodiments of the present invention, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention.
Claims (9)
1. An ADX advertising platform, comprising:
the ADX advertisement interface unit is developed by adopting a springboot, is arranged between the advertisement terminal and the advertisement agent, and is used for butt joint of the advertisement terminal and the advertisement agent to acquire advertisement data of the advertisement agent and return the advertisement data to the advertisement terminal;
the load balancing LVS layer is arranged between the advertisement terminal and the ADX advertisement interface unit and is used for forwarding the advertisement request of the advertisement terminal;
the cache unit is used for storing data needing caching;
and the database is used for storing and managing data of the background and providing dependence data for the interface service of the ADX advertisement interface unit.
2. The ADX advertising platform of claim 1, further comprising:
the log analysis module is an offline data analysis module and is used for performing offline calculation and analysis by building an ELK log analysis platform; and the real-time data analysis module is used for performing real-time counting and calculation on the log data.
3. The ADX advertising platform of claim 1, wherein the ADX advertising interface unit is specifically configured to uniformly switch an advertising request of an advertising terminal to the ADX advertising interface unit, and to request an advertising material from an advertising agent through the ADX advertising interface unit.
4. The ADX advertising platform of claim 3, wherein the ADX advertising interface unit requesting advertising material from an advertising agent specifically comprises:
and transmitting the request parameters, the user agent and the Cookie information into an ADX advertisement interface unit in a json format, processing the received parameters by the ADX advertisement interface unit, then transmitting the request to a delivery interface of an advertisement agent, and returning advertisement material information to the advertisement terminal.
5. The ADX advertising platform of claim 1, wherein the load balancing LVS layer forwards the advertisement request using a weighted polling strategy using a hua-cloud elastic load balancing ELB.
6. The ADX advertising platform of claim 1, wherein the caching unit is a stand-alone redis.
7. The ADX advertising platform of claim 1, wherein the database employs version 5.7 mysql.
8. The ADX advertising platform of claim 1, wherein the advertising agent interfacing with the ADX advertising interface unit comprises the steps of:
(1) configuring parameters of related advertising agents in a management background;
(2) relevant material information is put in according to ADX butt joint specifications;
(3) pushing the information of the delivered related materials to an ADX background through an ADX advertisement interface unit for auditing;
(4) after the verification is passed, opening an advertisement space switch, and setting an advertisement agent as an advertisement agent to be delivered so as to correctly deliver the advertisement;
(5) if the related function verification is needed, when the material verification is not needed, the corresponding advertisement terminal mac can be pushed to a white list in an ADX background through an ADX advertisement interface unit, or a background administrator is informed to add the mac to the white list.
9. The ADX advertising platform according to any of claims 1-8, wherein the advertising terminal is a smart tv.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010669832.8A CN111835850B (en) | 2020-07-13 | 2020-07-13 | ADX advertisement platform |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010669832.8A CN111835850B (en) | 2020-07-13 | 2020-07-13 | ADX advertisement platform |
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| CN111835850A true CN111835850A (en) | 2020-10-27 |
| CN111835850B CN111835850B (en) | 2021-01-26 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN114513462A (en) * | 2022-04-19 | 2022-05-17 | 北京亿典科技有限公司 | Dynamic service flow distribution method and system |
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| CN108111431B (en) * | 2016-11-24 | 2021-09-24 | 腾讯科技（北京）有限公司 | Service data sending method, device, computing equipment and computer readable storage medium |
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| CN111835850B (en) | 2021-01-26 |
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