CN111652644A - Advertisement strategy configuration method and system - Google Patents
Advertisement strategy configuration method and system Download PDFInfo
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- CN111652644A CN111652644A CN202010484079.5A CN202010484079A CN111652644A CN 111652644 A CN111652644 A CN 111652644A CN 202010484079 A CN202010484079 A CN 202010484079A CN 111652644 A CN111652644 A CN 111652644A
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Abstract
The invention discloses an advertisement strategy configuration method and system, which collects advertisement strategies in an advertisement delivery engine; disassembling the collected advertisement strategies to obtain a plurality of sub-rules; and carrying out logic operation on the sub-rules to obtain a new advertisement strategy. The invention controls the advertisement strategy through the configuration, the product personnel modifies the configuration, and the configuration can be released to the online configuration through the test of the tester so as to enable the online service to take effect. The comparison is realized by a code writing mode, the advertisement strategy is controlled by configuration, the whole process is reduced to only need participation of product personnel and testing personnel, the online process of strategy change is effectively simplified and accelerated, the labor cost is saved, and the possibility of bug initiation caused by the communication problem of the neutralization personnel in the long process connection is also reduced. Meanwhile, the strategy is contained in the configuration, the strategy is separated from the code, and the structure and maintainability of the project are enhanced.
Description
Technical Field
The invention relates to the field of television telecommunication media operation, in particular to an advertisement strategy configuration method and an advertisement strategy configuration system.
Background
And the advertisement delivery engine is used for sending the advertisement content matched with the optimal advertisement content to the client for each advertisement request of the client under the advertisement constraint condition and playing the advertisement. In order to match the optimal advertisement and realize the advertisement display effect of thousands of people, the advertisement delivery engine often utilizes a large number of complicated strategies: algorithm based on user tags, Lookalike, geographical orientation, etc. This makes the advertisement screening strategy and the advertisement constraint condition involved in the advertisement delivery engine complex and changeable, and consumes a lot of manpower to write codes in daily product iteration to update and maintain the advertisement strategies.
The advertisement delivery engine receives the client side advertisement request, under the advertisement constraint condition, the advertisement delivery engine needs to screen out advertisements meeting the condition from a plurality of advertisement stocks under the condition of short consumed time, sorts the advertisements aiming at the profits, and delivers the advertisements with high priority to the client side, so as to ensure that the advertisement profits are as high as possible. The advertisement constraint conditions, the advertisement screening strategy and the advertisement sequencing logic are various in types and frequent in change. The advertisement strategy and the code in the advertisement putting engine are mutually interwoven, and the project coupling degree is high.
When the advertisement strategy changes, a requirement document is designed by a product worker, a developer writes a code according to the requirement document to realize strategy change, and after the test by a tester, the service is finally brought online through the coordination of operation and maintenance and the developer. The whole process needs the participation of multiple personnel through projects, the process links are long, and the whole process needs to consume long time. Because there are many process links and participants, a bug may occur in the service due to a problem in communication or operation in any link.
Disclosure of Invention
The technical problem to be solved by the invention is to provide an advertisement strategy configuration method and system aiming at the defects of the prior art, so that the online process of advertisement strategy change is effectively simplified and accelerated, and the labor cost is saved.
In order to solve the technical problems, the technical scheme adopted by the invention is as follows: an advertisement policy configuration method, comprising the steps of:
collecting advertisement strategies in an advertisement putting engine;
disassembling the collected advertisement strategies to obtain a plurality of sub-rules;
and carrying out logic operation on the sub-rules to obtain a new advertisement strategy.
The specific implementation process of performing logic operation on the sub-rules to obtain a new advertisement strategy comprises the following steps: and setting a configuration statement for each sub-rule, and logically combining the configuration statements by using logical operation to obtain a new advertisement strategy.
The advertisement strategy is realized by using a configuration mode, the strategy is contained in the configuration (namely the logic combination formed by the configuration statements), the separation of the strategy and the code is realized, the coupling degree of the code and the strategy is effectively reduced, and the structure of the advertisement putting engine is more robust and is easier to maintain.
In the invention, the configuration statement is stored in the configuration file, so that the system can read the configuration statement conveniently.
And the system reads the configuration statements in the configuration file and executes the target advertisement strategy. And modifying the configuration statement, namely modifying the advertisement strategy to obtain a new advertisement strategy.
Compared with a code writing mode, the advertisement strategy is controlled by configuring the statement, the whole process is reduced to only need participation of product personnel and testing personnel, and the online process is simplified.
Correspondingly, the invention also provides an advertisement strategy configuration system, which comprises:
the decomposition unit is used for decomposing the advertisement strategy in the advertisement delivery engine to obtain a plurality of sub-rules;
and the operation unit is used for carrying out logic operation on the sub-rules to obtain a new advertisement strategy.
The operation unit specifically executes the following operations: and setting a configuration statement for each sub-rule, and logically combining the configuration statements by using logical operation to obtain a new advertisement strategy.
The system of the present invention further comprises: and the configuration file is used for storing the configuration statement.
The system of the present invention further comprises: and the updating unit is used for reading and modifying the configuration statement, and issuing a new advertisement strategy when the read configuration statement passes the test.
Compared with the prior art, the invention has the beneficial effects that: the invention controls the advertisement strategy through the configuration, the product personnel modifies the configuration, and the configuration can be released to the online configuration through the test of the tester so as to enable the online service to take effect. The comparison is realized by a code writing mode, the advertisement strategy is controlled by configuration, the whole process is reduced to only need participation of product personnel and testing personnel, the online process of strategy change is effectively simplified and accelerated, the labor cost is saved, and the possibility of bug initiation caused by the communication problem of the neutralization personnel in the long process connection is also reduced. Meanwhile, the strategy is contained in the configuration, the strategy is separated from the code, and the structure and maintainability of the project are enhanced.
Drawings
FIG. 1 is a flow chart of an implementation of an advertisement delivery engine configurable scheme;
FIG. 2 is a flow of implementing advertisement logic by code, by configuration, and changing advertisement strategies online.
Detailed Description
The main implementation process of the invention is as follows: the strategies such as advertisement screening, advertisement sequencing and the like in the advertisement delivery engine are found out, sub-rules are disassembled for the strategies one by one, and finally, limited sub-rules are obtained. The sub-rules can realize the original strategy through logic combination of AND, OR, NOT, etc., and can combine a completely new strategy. Each sub-rule corresponds to a configuration statement supported by the underlying code. In this way, the sub-rules are implemented by the configuration statements, and the original advertisement strategy is implemented and replaced by the logical combination of the configuration statements (sub-rules), so that a completely new advertisement strategy can be implemented by using the method.
As shown in fig. 1, the specific process for implementing the advertisement policy by configuration proposed by the present invention is as follows:
1. various advertisement strategies in the advertisement putting engine are summarized and summarized, and the detailed conditions of the strategies such as screening, sequencing and the like are integrated;
2. and (3) splitting the strategy in the step (1) into sub-rules to obtain a limited sub-rule set. The original strategy can be realized by combining the sub-rules with or without the same logic;
3. allocating configuration fields for the sub-rules and the AND/OR/NOT logic in the step 2 one by one: when the system reads the configuration field, executing the corresponding AND, OR, NOT logic or sub rule of the field;
4. and (3) realizing the advertisement strategies through the configuration fields in the step (3), realizing and replacing the advertisement strategies summarized in the step (1) one by one, and writing the configuration fields into a configuration file for the system to read.
As shown in fig. 2, the implementation of the advertisement policy by configuration proposed by the present invention has the following effects on the online process of advertisement policy change:
1. the online advertisement strategy changes through a code implementation mode, four parties of product, test, development and operation and maintenance are required to participate, and only two parties of product and test are required to participate through a configuration implementation mode;
2. product personnel can adjust the product strategy by configuration;
3. the on-line configuration can be directly updated, and the maintenance without shutdown is realized.
Through the steps, the advertisement strategy is realized by using the configuration mode, the strategy is contained in the configuration, the separation of the strategy and the code is realized, the coupling degree of the code and the strategy is effectively reduced, and the structure of the advertisement putting engine is more robust and is easier to maintain.
As shown in fig. 2, the scheme of the present invention can effectively simplify the online process of changing the advertisement strategy, reduce the online participants of changing the strategy, reduce the communication cost, accelerate the online process, and save the labor cost. The method simplifies the process, reduces the number of participants, and effectively reduces the possibility of bug caused by the problems of connection and multi-party communication in the process. The improvements are helpful for fast product iteration and lay the foundation for hatching the products with better quality.
Claims (8)
1. An advertisement strategy configuration method is characterized by comprising the following steps:
collecting advertisement strategies in an advertisement putting engine;
disassembling the collected advertisement strategies to obtain a plurality of sub-rules;
and carrying out logic operation on the sub-rules to obtain a new advertisement strategy.
2. The advertisement policy configuration method according to claim 1, wherein the specific implementation process of performing logical operation on the sub-rule to obtain a new advertisement policy comprises: and setting a configuration statement for each sub-rule, and logically combining the configuration statements by using logical operation to obtain a new advertisement strategy.
3. The advertisement policy configuration method according to claim 2, wherein the configuration statement is stored in a configuration file.
4. The method of claim 3, wherein the policy composed of all configuration statements in the configuration file is equivalent to a target advertisement policy, and the configuration statements are modified to obtain a new advertisement policy.
5. An advertisement policy configuration system, comprising:
the decomposition unit is used for decomposing the advertisement strategy in the advertisement delivery engine to obtain a plurality of sub-rules;
and the operation unit is used for carrying out logic operation on the sub-rules to obtain a new advertisement strategy.
6. The advertisement policy configuration system according to claim 5, wherein the arithmetic unit specifically performs the following operations: and setting a configuration statement for each sub-rule, and logically combining the configuration statements by using logical operation to obtain a new advertisement strategy.
7. The advertisement policy configuration system according to claim 6, further comprising:
and the configuration file is used for storing the configuration statement.
8. An advertisement policy configuration system according to any one of claims 5 to 7, further comprising:
and the updating unit is used for reading the configuration statement in the configuration file, executing the target advertisement strategy, and modifying the configuration statement to obtain a new advertisement strategy.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN117593059A (en) * | 2024-01-19 | 2024-02-23 | 北京奇虎科技有限公司 | Search advertisement filtering method and device, storage medium and electronic equipment |
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