CN111651691A

CN111651691A - Content display method, device and equipment based on media information stream and storage medium

Info

Publication number: CN111651691A
Application number: CN202010486119.XA
Authority: CN
Inventors: 阳萍
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-06-01
Filing date: 2020-06-01
Publication date: 2020-09-11

Abstract

The invention provides a content display method, a content display device, electronic equipment and a storage medium based on a media information stream; the method comprises the following steps: presenting a media information stream and presenting media information in the media information stream; presenting key information of the media information in response to a key information viewing instruction for the media information, wherein the key information is used for displaying related content of the media information; and presenting a target page in response to a media information management instruction triggered by the target user based on the key information. According to the invention, the related content of the media information can be known based on the key information, so that the target page meeting the user's intention can be presented in a targeted manner, and the user experience is improved.

Description

Content display method, device and equipment based on media information stream and storage medium

Technical Field

The present invention relates to mobile internet technologies, and in particular, to a content display method, device, and apparatus based on media information stream, and a storage medium.

Background

In a media information stream product, because the related information of the media information displayed in the media information stream column is relatively limited, usually only the title and the cover matching image of the media information are displayed, so that a user can only know the related content of the media information according to the title and the cover matching image and perform page management, such as viewing the detailed content of the media information; the information quantity of the media information acquired by the user is small, so that the situation that the executed page management operation is inconsistent with the self intention occurs, and bad experience is brought to the user.

Disclosure of Invention

The embodiment of the invention provides a content display method, a content display device and a storage medium based on a media information stream, which can know related content of media information based on key information, and further can present a target page meeting the user's will in a targeted manner, so that the user experience is improved.

The technical scheme of the embodiment of the invention is realized as follows:

the embodiment of the invention provides a content display method based on media information flow, which comprises the following steps:

presenting a media information stream and presenting media information in the media information stream;

presenting key information of the media information in response to a key information viewing instruction for the media information, wherein the key information is used for displaying related content of the media information;

and presenting the target page in response to a media information management instruction triggered based on the key information.

In the above solution, the presenting the target page includes:

when the media information management instruction is used for indicating to present the content of the media information, presenting a page corresponding to the content of the media information;

and when the media information management instruction is used for indicating that the key information of the media information is canceled to be presented, canceling the presented key information of the media information and presenting a page corresponding to the media information stream.

In the above solution, after the presenting the page corresponding to the content of the media information, the method further includes:

presenting feedback function items corresponding to the key information;

and the feedback function item is used for sending feedback information of the function corresponding to the key information when receiving the triggering operation.

The embodiment of the invention provides a content display device based on media information flow, which comprises:

the first presentation module is used for presenting the media information stream and presenting the media information in the media information stream;

the second presentation module is used for responding to a key information viewing instruction aiming at the media information and presenting the key information of the media information, and the key information is used for displaying the related content of the media information;

and the third presentation module is used for responding to a media information management instruction triggered by the target user based on the key information and presenting a target page.

In the above scheme, the second presentation module is further configured to present a key information viewing function item corresponding to the media information in an information flow interface corresponding to the media information flow;

presenting the key information of the media information in response to the triggered key information viewing operation for the key information viewing function item.

In the above scheme, the second presentation module is further configured to present the key information of the media information through a bubble-type card floating layer in an information stream interface corresponding to the media information stream.

In the above scheme, the second presentation module is further configured to present the key information of the media information through a key information interface with a preset transparency;

and the key information interface and the information stream interface corresponding to the media information stream are mutually independent.

In the above scheme, the second presentation module is further configured to present the key information of the media information through a floating window that is suspended above an information stream interface corresponding to the media information stream.

In the above scheme, before presenting the key information of the media information, the apparatus further includes a first receiving module, where the first receiving module is configured to receive a long-press operation for the media information, and the long-press operation is configured to trigger the key information viewing instruction;

correspondingly, after presenting the key information of the media information, the apparatus further includes a second receiving module, where the second receiving module is configured to receive a long-press release operation corresponding to the long-press operation, and the long-press release operation is configured to trigger a media information management instruction for canceling presentation of the key information.

In the foregoing solution, the media information management instruction includes: the third presentation module is also used for presenting a content display function item of the media information and a display cancellation function item of the key information;

when a triggering operation aiming at the content display function item is received, the triggering operation is used for triggering the first management instruction;

when a trigger operation for the display canceling function item is received, the trigger operation is used for triggering the second management instruction.

In the above scheme, the third presenting module is further configured to present, in an information flow interface corresponding to the media information flow, a content display function item of the media information and a display cancellation function item of the key information;

or, presenting a content display function item of the media information and a display cancellation function item of the key information in a key information interface corresponding to the key information.

In the foregoing solution, the triggering operation is a sliding operation, and the third presenting module is further configured to present a first sliding indication icon corresponding to the content display function item and a second sliding indication icon corresponding to the display cancellation function item;

when a sliding operation for the content display function item triggered based on the first sliding indication icon is received, the sliding operation is used for triggering the first management instruction;

when a sliding operation for the cancel display function item triggered based on the second sliding indication icon is received, the sliding operation is used for triggering the second management instruction.

In the above scheme, after presenting the key information of the media information, the second receiving module is further configured to receive a trigger operation for a target area, where the trigger operation is used to trigger a media information management instruction for canceling presentation of the key information;

the target area is an area, different from the key information, in an information stream interface corresponding to the media information stream.

In the foregoing solution, the third presenting module is further configured to present, when the media information management instruction is used to indicate that the content of the media information is presented, a page corresponding to the content of the media information;

In the above solution, after the key information of the media information that is canceled from being presented and the page corresponding to the media information stream is presented, the third presentation module is further configured to receive a content viewing instruction for the media information;

and presenting a content interface corresponding to the media information, and presenting the content of the media information in the content interface.

In the above scheme, after the content of the media information is presented, the third presentation module is further configured to present a feedback function item corresponding to the key information;

An embodiment of the present invention provides an electronic device, including:

a memory for storing executable instructions;

and the processor is used for realizing the content display method based on the media information stream provided by the embodiment of the invention when the processor executes the executable instructions stored in the memory.

The embodiment of the invention provides a computer-readable storage medium, which stores executable instructions for causing a processor to execute the method for displaying content based on media information streams.

The embodiment of the invention has the following beneficial effects:

the key information viewing instruction is triggered in the media information stream, the key information of the media information is presented, the key information is used for displaying the related content of the media information, so that a user can know the related content of the media information, the executed page management operation is consistent with the intention of the user due to the fact that the user knows more information from the key information, the target page meeting the intention of the user is presented in a targeted mode, and user experience is improved.

Drawings

Fig. 1A-1D are schematic diagrams illustrating an alternative flow chart of a content presentation method based on a media information stream according to an embodiment of the present invention;

fig. 2 is a schematic diagram of an alternative architecture of a content presentation system based on media information streams according to an embodiment of the present invention;

fig. 3 is an alternative structural schematic diagram of an electronic device according to an embodiment of the present invention;

fig. 4 is an alternative flowchart of a content presentation method based on a media information stream according to an embodiment of the present invention;

FIGS. 5A-5F are schematic diagrams of information flow interfaces provided by embodiments of the present invention;

FIGS. 6A-6D are schematic diagrams illustrating the display of an information flow interface according to an embodiment of the present invention;

fig. 7 is an alternative flowchart of an information displaying method based on a media information stream according to an embodiment of the present invention;

fig. 8 is an alternative flowchart of a content presentation method based on a media information stream according to an embodiment of the present invention;

fig. 9 is a schematic structural diagram of a content presentation apparatus based on media information stream according to an embodiment of the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail with reference to the accompanying drawings, the described embodiments should not be construed as limiting the present invention, and all other embodiments obtained by a person of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is understood that "some embodiments" may be the same subset or different subsets of all possible embodiments, and may be combined with each other without conflict.

In the description that follows, references to the terms "first", "second", and the like, are intended only to distinguish between similar objects and not to indicate a particular ordering for the objects, it being understood that "first", "second", and the like may be interchanged under certain circumstances or sequences of events to enable embodiments of the invention described herein to be practiced in other than the order illustrated or described herein.

Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used herein is for the purpose of describing embodiments of the invention only and is not intended to be limiting of the invention.

Before further detailed description of the embodiments of the present invention, terms and expressions mentioned in the embodiments of the present invention are explained, and the terms and expressions mentioned in the embodiments of the present invention are applied to the following explanations.

1) The client, an application program running in the terminal for providing various services, such as a video playing client.

2) In response to the condition or state on which the performed operation depends, one or more of the performed operations may be in real-time or may have a set delay when the dependent condition or state is satisfied; there is no restriction on the order of execution of the operations performed unless otherwise specified.

The inventor finds that when the user opens the media information stream product on the terminal, the media information stream comprising a plurality of pieces of media information is presented, the user can judge whether to continue reading the detailed content of the media information according to the title and cover matching picture of the media information, and if the user wants to continue reading, the user clicks the media information stream list to enter the detailed page to read the detailed content. However, there are many media information in the media information stream whose titles do not conform to the content or whose content quality is poor, and if the user continues to read the detailed content only according to the title and the cover art, the user finds that the presented detailed content is not the content of interest that the user desires to see, which brings a bad experience to the user.

When a user wants to read detailed content, the user needs to click corresponding media information in the media information stream list to perform interface skipping, namely skipping from the media information stream interface to a content interface, wherein the content interface comprises the detailed content of the media information for the user to read; after the user finishes reading, clicking a button presented on the content interface, returning to the media information flow interface, and continuing browsing other media information.

Referring to fig. 1A to 1D, fig. 1A to 1D are schematic diagrams illustrating an optional process of a content presentation method based on a media information stream according to an embodiment of the present invention, as shown in fig. 1A, when a user wants to browse detailed content of first media information in a media information stream interface a, the user can enter a content interface B corresponding to the first media information as shown in fig. 1B by "clicking a viewing article" in step 1 shown in fig. 1A, and present the detailed content corresponding to the first media information in the content interface B; after the user finishes reading the detailed content in the content interface B, the media information flow interface C shown in fig. 1C can be returned through the return button of "return to top" in step 2 shown in fig. 1B, if the user wants to view the detailed content of the second media information in the media information flow interface C, the user can enter the content interface D corresponding to the second media information shown in fig. 1D by "clicking to view an article" in step 3 shown in fig. 1C, the detailed content corresponding to the second media information is presented in the content interface D, and after the user finishes reading the detailed content in the content interface D, the media information flow interface can be returned through the return button of "return to top" in step 4 shown in fig. 1D.

Through the above manner, each time a user wants to read media information in the media information stream, the steps of step 1-step 2-step 3-step 4 … need to be executed, that is, each time the user wants to read detailed content of one media information, the user needs to click the media information, then enters a content interface corresponding to the media information to read the detailed content of the media information, and after the detailed content is read, the user needs to click a return button to return to the media information stream interface, which is relatively high in operation cost; especially, under the environment that the related recommendation algorithm is not mature and the 'title party' is inundated, the user can waste a large amount of time cost because of the operations of frequently clicking to enter the content interface and then returning to the media information flow interface and the like.

In view of the above, embodiments of the present invention provide a content presentation method, device, apparatus and storage medium based on media information stream, so as to at least solve the above problems, which will be described separately below.

Referring to fig. 2, fig. 2 is an alternative architecture diagram of the content presentation system 100 based on media information flow according to an embodiment of the present invention, in order to support an exemplary application, a terminal 400 (exemplary terminal 400-1 and terminal 400-2 are shown) is connected to a server 200 through a network 300, where the network 300 may be a wide area network or a local area network, or a combination of the two, and data transmission is implemented using a wireless link.

In practical applications, the terminal 400 may be various types of user terminals such as a smart phone, a tablet computer, a notebook computer, and the like, and may also be a desktop computer, a game console, a television, or a combination of any two or more of these data processing devices; the server 200 may be a single server configured to support various services, may also be configured as a server cluster, may also be a cloud server, and the like.

In practical implementation, the terminal 400 is provided with a client, such as a short video client, a browser client, an instant messaging client, and the like. When a user opens a client on the terminal 400 to browse media information, the terminal 400 is used for presenting a media information stream and presenting the media information in the media information stream; in response to a key information viewing instruction for the media information, sending a key information acquisition request to the server 200;

the server 200 is configured to determine key information of the media information based on the received key information acquisition request, and return the key information to the terminal 400;

the terminal 400 is further configured to present key information of the media information, where the key information is used to display content related to the media information; and presenting the target page in response to a media information management instruction triggered by the target user based on the key information.

Referring to fig. 3, fig. 3 is an optional structural schematic diagram of an electronic device 500 according to an embodiment of the present invention, in practical applications, the electronic device 500 may be the terminal 400 or the server 200 in fig. 2, and the electronic device is the terminal 400 shown in fig. 2 as an example, so as to describe the electronic device implementing the content presentation method based on the media information stream according to the embodiment of the present invention. The electronic device 500 shown in fig. 3 includes: at least one processor 510, memory 550, at least one network interface 520, and a user interface 530. The various components in the electronic device 500 are coupled together by a bus system 540. It is understood that the bus system 540 is used to enable communications among the components. The bus system 540 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as bus system 540 in fig. 3.

The Processor 510 may be an integrated circuit chip having Signal processing capabilities, such as a general purpose Processor, a Digital Signal Processor (DSP), or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like, wherein the general purpose Processor may be a microprocessor or any conventional Processor, or the like.

The user interface 530 includes one or more output devices 531 enabling presentation of media content, including one or more speakers and/or one or more visual display screens. The user interface 530 also includes one or more input devices 532, including user interface components to facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

The memory 550 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid state memory, hard disk drives, optical disk drives, and the like. Memory 550 optionally includes one or more storage devices physically located remote from processor 510.

The memory 550 may comprise volatile memory or nonvolatile memory, and may also comprise both volatile and nonvolatile memory. The nonvolatile Memory may be a Read Only Memory (ROM), and the volatile Memory may be a Random Access Memory (RAM). The memory 550 described in connection with embodiments of the invention is intended to comprise any suitable type of memory.

In some embodiments, memory 550 can store data to support various operations, examples of which include programs, modules, and data structures, or subsets or supersets thereof, as exemplified below.

An operating system 551 including system programs for processing various basic system services and performing hardware-related tasks, such as a framework layer, a core library layer, a driver layer, etc., for implementing various basic services and processing hardware-based tasks;

a network communication module 552 for communicating to other computing devices via one or more (wired or wireless) network interfaces 520, exemplary network interfaces 520 including: bluetooth, wireless compatibility authentication (WiFi), and Universal Serial Bus (USB), etc.;

a presentation module 553 for enabling presentation of information (e.g., a user interface for operating peripherals and displaying content and information) via one or more output devices 531 (e.g., a display screen, speakers, etc.) associated with the user interface 530;

an input processing module 554 to detect one or more user inputs or interactions from one of the one or more input devices 532 and to translate the detected inputs or interactions.

In some embodiments, the media information stream based content presentation apparatus provided by the embodiments of the present invention can be implemented in software, and fig. 3 shows a media information stream based content presentation apparatus 555 stored in a memory 550, which can be software in the form of programs and plug-ins, and includes the following software modules: the first rendering module 5551, the second rendering module 5552 and the third rendering module 5553, which are logical and thus may be arbitrarily combined or further split according to the implemented functions.

The functions of the respective modules will be explained below.

In other embodiments, the content presentation apparatus based on media information stream provided by the embodiments of the present invention may be implemented In hardware, for example, the content presentation apparatus based on media information stream provided by the embodiments of the present invention may be a processor In the form of a hardware decoding processor, which is programmed to execute the content presentation method based on media information stream provided by the embodiments of the present invention, for example, the processor In the form of the hardware decoding processor may employ one or more Application Specific Integrated Circuits (ASICs), DSPs, Programmable Logic Devices (PLDs), Complex Programmable Logic Devices (CPLDs), Field Programmable Gate Arrays (FPGAs), or other electronic components.

The content presentation method based on media information stream provided by the embodiment of the present invention is described next, and in practical implementation, the content presentation method based on media information stream provided by the embodiment of the present invention may be implemented by a server or a terminal alone, or may be implemented by a server and a terminal in cooperation.

Referring to fig. 4, fig. 4 is an alternative flowchart of a content presentation method based on a media information stream according to an embodiment of the present invention, which will be described with reference to the steps shown in fig. 4.

Step 101: the terminal presents the media information stream and presents the media information in the media information stream.

In practical application, a terminal is provided with a client, such as a short video client, a browser client, an instant messaging client, and the like. When a user opens a client on the terminal, the terminal responds to the trigger of the user to the client, operates the client and presents a media information stream comprising media information.

In some embodiments, the media information stream includes a plurality of media information, the media information includes, but is not limited to, titles of the media information, cover art, video and other related content, and the presentation position of the media information in the media information stream page moves synchronously along with the sliding operation of the user.

Step 102: presenting the key information of the media information in response to a key information viewing instruction for the media information.

In some embodiments, the terminal may present the key information of the media information in response to the key information viewing instruction for the media information by:

and presenting key information of the media information in response to the long-press operation of the target user for the media information.

Here, when the target user presses the media information for a long time, a key information viewing instruction for the media information is triggered, and the terminal presents the key information of the media information in response to the key information viewing instruction.

presenting key information viewing function items corresponding to the media information in an information flow interface corresponding to the media information flow; and presenting the key information of the media information in response to the triggered key information viewing operation aiming at the key information viewing function item.

Referring to fig. 5A-5C, fig. 5A-5C are schematic display diagrams of an information flow interface according to an embodiment of the present invention, in fig. 5A, a1 is the information flow interface, and a "long press" indicated by a2 corresponds to "royal glory: how are all women players "fishing" wild king? These operation success rates are 90% "the long press operation of the media information, when the user presses the media information for a long time, the terminal responds to the key information viewing instruction triggered by the long press to present the key information C2 corresponding to the media information as shown in fig. 5C, C1 indicates the information flow interface corresponding to the media information. In fig. 5B, B1 is an information flow interface, and "view key information" indicated by B2 is corresponding to "royal glory: how are all women players "fishing" wild king? These operation success rates 90% "key information viewing function items of this media information, when the user triggers the key information viewing function item B2, the key information C2 corresponding to the media information is presented as shown in fig. 5C.

In practical application, the key information is used for displaying related content of the media information, so that the target user can determine the interest degree of the content of the media information. The displayed related content, that is, the key information, may be different for different types of media information, for example, for a video, a key plot, a key shot/scene, etc. of the video may be, and also may be a certain key frame image; for audio such as songs, it may be a refrain portion of a song; the text can be abstracted and commented, and also can be added with wonderful pictures. For example, referring to fig. 5D, fig. 5D is a schematic display diagram of an information flow interface provided by an embodiment of the present invention, and in fig. 5D, the key information D1 includes an article summary D2 and a key comment D3.

In some embodiments, the terminal may present key information of the media information by:

and presenting key information of the media information through a bubble type card floating layer in an information stream interface corresponding to the media information stream.

For example, in fig. 5C, key information is presented through bubble-type card floating layer C2 in the information stream interface corresponding to the media information stream. In practical application, the bubble type card floating layer is movable in the information flow interface, the size of the card floating layer can be set according to practical application, when the key information of media is more, the key information of the larger card floating layer can be presented to completely display the media information, and part of the key information of the smaller card floating layer which displays the media information can also be presented.

In some embodiments, the terminal may also present key information of the media information by:

presenting key information of the media information through a key information interface with preset transparency; the key information interface and the information flow interface corresponding to the media information flow are independent.

The key information interface has certain transparency, is positioned on the information flow page, and can be used for viewing the media information presented in the information flow interface through the key information interface; therefore, the key information is presented through the interface with certain transparency, so that the user can see more information, and the requirement of the user on quickly browsing the information is met; meanwhile, along with the sliding operation of the user, the presenting position of the key information interface on the information flow page moves synchronously.

and presenting the key information of the media information through a floating window which is suspended above an information stream interface corresponding to the media information stream.

Referring to fig. 5E, fig. 5E is a schematic display diagram of an information flow interface according to an embodiment of the present invention, in fig. 5E, E1 is the information flow interface, E2 is a floating window, and key information of media information is presented in the floating window E2, wherein, along with a sliding operation of a user, a presentation position of the floating window E2 on an information flow page moves synchronously.

In some embodiments, before presenting the key information of the media information, the terminal further receives a long press operation for the media information; correspondingly, after presenting the key information of the media information, the terminal also receives a long press release operation corresponding to the long press operation, wherein the long press operation is used for triggering a key information viewing instruction, and the long press release operation is used for triggering a media information management instruction for canceling the presentation of the key information.

Here, when a target user presses media information for a long time, a key information viewing instruction for the media information is triggered, the terminal responds to the key information viewing instruction and presents the key information of the media information, the user can determine the interest degree of the content of the media information based on the key information and further trigger a corresponding media information management instruction based on the interest degree, when the target user determines that the content of the media information is not interested based on the key information, the long-press operation can be released, the terminal receives the long-press release operation corresponding to the long-press operation, cancels the presented key information, and continues to present a media information stream for the target user to browse.

Referring to fig. 5A, a1 is an information flow interface, and a "long press" indicated by a2 corresponds to "royal glory: how are all women players "fishing" wild king? The operation success rate is 90% "the long press operation of the media information, when the user presses the media information for a long time, the terminal responds to the key information checking instruction triggered by the long press and presents the key information corresponding to the media information; when the target user determines that the content of the media information is not interested based on the key information, the long press operation in fig. 5A may be released to cancel the presented key information and present the original media information stream.

In some embodiments, the key information viewing instruction for the media information may also be triggered by an operation manner such as double-clicking, for example, when the target user double-clicks the media information, the key information viewing instruction for the media information is triggered, and the terminal presents the key information of the media information in response to the key information viewing instruction.

In some embodiments, after presenting the key information of the media information, the terminal may also cancel the presented key information by:

and receiving a triggering operation aiming at a target area, wherein the triggering operation is used for triggering a media information management instruction for canceling the presentation of the key information, and the target area is an area which is different from the key information and is located in an information flow interface corresponding to the media information flow.

Here, when the target user triggers any other area except the area where the key information is located in the information flow interface, a media information management instruction for canceling the presentation of the key information is triggered, and the terminal cancels the presented key information in response to the media information management instruction. For example, in fig. 5C, when the target user triggers a region on the information flow interface C1 other than the bubble-type card float C2 in which the key information is located, the card float C2 disappears.

In some embodiments, the key information interface where the key information is located may further present a cancel display function item for canceling the presentation of the key information, when the target user triggers the cancel display function item, a media information management instruction for canceling the presentation of the key information is triggered, and the terminal cancels the presented key information in response to the media information management instruction.

For example, referring to fig. 5F, fig. 5F is a schematic display diagram of an information flow interface provided in the embodiment of the present invention, in fig. 5F, F1 is an information flow interface corresponding to a media information flow, F2 is a key information interface corresponding to key information, F3 is a cancel display function item, and when a target user triggers the cancel display function item F3, the key information interface F2 presenting the key information disappears.

Step 103: and presenting the target page in response to a media information management instruction triggered by the target user based on the key information.

In some embodiments, the media information management instructions comprise: the method comprises the steps that a first management instruction used for presenting the content of the media information and a second management instruction used for canceling the key information of the presented media information are used, and when the media information management instruction is the first management instruction, the content of the media information is presented; and when the media information management instruction is a second management instruction, canceling the key information of the presented media information and presenting the media information stream.

In some embodiments, the terminal can also present a content display function item of the media information and a cancel display function item of the key information; when receiving a triggering operation aiming at the content display function item, the triggering operation is used for triggering a first management instruction; when a trigger operation for canceling the display function item is received, the trigger operation is used for triggering a second management instruction.

Here, when the target user determines the interest degree of the content of the media information based on the key information, and when the target user is determined to be interested in the content of the media information based on the interest degree, triggering a corresponding first management instruction for presenting the content of the media information; and when the target user is determined not to be interested in the content ratio of the media information based on the interestingness, triggering a corresponding second management instruction for presenting key information of the media information.

In practical application, the content display function item and the display cancellation function item can be presented in a manner of keys or icons. When a target user triggers a content display function item, triggering a corresponding first management instruction, and enabling the terminal to receive the first management instruction to present the content of the media information; when the target user triggers the cancel display function item, a corresponding second management instruction is triggered, and the terminal receives the second management instruction to cancel the key information of the presented media information.

In some embodiments, the terminal may present the content display function item of the media information and the cancel display function item of the key information by:

displaying the content display function item of the media information and the display canceling function item of the key information in an information flow interface corresponding to the media information flow; or, in a key information interface corresponding to the key information, presenting a content display function item of the media information and a display cancellation function item of the key information.

Here, the content display function item and the display cancellation function item may be presented in a manner of a key, and the content display function item and the display cancellation function item may be located in an information flow interface corresponding to the media information flow or in a key information interface corresponding to the key information.

Referring to fig. 6A to 6C, fig. 6A to 6C are schematic display diagrams of an information flow interface according to an embodiment of the present invention, in fig. 6A, a1 is an information flow interface corresponding to a media information flow, a2 is a key information interface corresponding to key information, a key indicated by A3 is a content display function item, and a key indicated by a key a4 is a cancel display function item, where a content display function item A3 and a cancel display function item a4 are located in an information flow interface a1, and when a user triggers the content display function item A3, the content interface C shown in fig. 6C is presented, and content of media information is presented in the content interface C; when the user triggers the cancel display function item a4, the key information interface a2 corresponding to the key information in fig. 6A disappears, and the information stream interface a1 corresponding to the media information stream continues to be presented.

In fig. 6B, B1 is an information flow interface corresponding to a media information flow, B2 is a key information interface corresponding to key information, a key indicated by B3 is a content display function item, and a key indicated by B4 is a cancel display function item, where the content display function item B3 and the cancel display function item B4 are located in the key information interface B2. When the user triggers the content display function item a3, presenting a content interface C as shown in fig. 6C, in which the content of the media information is presented; when the user triggers the cancel display function item a4, the key information interface a2 corresponding to the key information in fig. 6A disappears, and the information stream interface a1 corresponding to the media information stream continues to be presented.

In some embodiments, the triggering operation is a sliding operation, and the terminal may further present a first sliding indication icon corresponding to the content display function item and a second sliding indication icon corresponding to the cancel display function item; when a sliding operation for the content display function item triggered based on the first sliding indication icon is received, the sliding operation is used for triggering a first management instruction; when a slide operation for canceling the display function item, which is triggered based on the second slide indication icon, is received, the slide operation is used to trigger a second management instruction.

Referring to fig. 6D, fig. 6D is a schematic display diagram of an information flow interface according to an embodiment of the present invention, in fig. 6D, D1 is an information flow interface corresponding to a media information flow, D2 is a key information interface corresponding to key information, D3 is a first sliding indication icon, and D4 is a second sliding indication icon; when the target user slides to the right according to the second sliding indication icon D4, triggering a first management instruction, the terminal receiving the first management instruction presenting a content interface C as shown in fig. 6C, and presenting the content of the media information in the content interface C; when the target user slides leftwards according to the first sliding indication icon D3, a second management instruction is triggered, the terminal receives the second management instruction to cancel the presentation of the key information of the media information, the key information interface D2 corresponding to the key information in fig. 6D disappears, and the information flow interface D1 corresponding to the media information flow continues to be presented.

In some embodiments, after canceling the key information of the presented media information, the terminal may also present the content of the media information by:

receiving a content viewing instruction for media information; and presenting a content interface corresponding to the media information, and presenting the content of the media information in the content interface.

Here, when the target user determines that the content of the media information is interested based on the key information of the media, the corresponding media information in the media information stream may be triggered, accordingly, the terminal receives a content viewing instruction for the media information, performs interface jump, jumps to the content interface corresponding to the media information from the information stream interface corresponding to the media information, and presents the detailed content of the media information in the content interface for the user to read.

In some embodiments, after presenting the content of the media information, the terminal may also present a feedback function item corresponding to the key information; the feedback function item is used for sending feedback information of the function corresponding to the key information when receiving the trigger operation.

Here, in practical applications, in order to improve the efficiency of obtaining the key information by the user, the server generally generates the key information at the stage of media information distribution, and stores the key information together with the media information. The target user can feed back the key information through the feedback function item, such as praise, click, comment, suggestion and the like, and the terminal receives the feedback information triggered by the target user based on the feedback function item and sends the feedback information to the server, so that the server optimizes the key information based on the feedback information.

For example, for entertainment media information, if the presented key information is key comments for the media information, the user gives high praise, and if the presented key information is summary information extracted from the media information, the user does not accept much; for the scientific and technological media information, if the presented key information is key comments aiming at the media information, the user does not recognize the media information well, and if the presented key information is summary information extracted from the media information, the user gives high praise. The terminal sends the feedback information to the server, the server optimizes the key information of the media information based on the feedback information, for example, according to the feedback information, for the entertainment type media information, the emphasis is placed on extracting high-quality comment information from the comment information as the key information, and for the science and technology type media information, the emphasis is placed on extracting abstract information from the content as the key information; therefore, by integrating and optimizing the key information of the media information, the method is more beneficial to quickly screening the media information with high quality of interest by the user, and improves the use experience of the user.

By the method, the key information used for displaying the related content of the media information is presented, so that a user can quickly and clearly know the related content of the media information in the media information stream, and because the amount of information obtained from the key information by the user is large, the interest degree of the content of the media information can be determined, so that the user is helped to judge whether to further read the detailed content of the media information, and the presentation of a target page aiming at the place is realized; when the content of the media information is interested, the detailed content of the media information is further read, and the presented detailed content is the content expected to be seen by the user, so that the user is helped to quickly screen the interested and high-quality media information content; when the content of the media information is not interested, the key information of the presented media information is cancelled, and other media information in the media information stream is continuously browsed, so that the reading time of a user is saved to a certain extent, the media information acquisition efficiency is improved, and the user experience is improved.

Next, continuing to describe the information presentation method based on the media information stream according to the embodiment of the present invention, referring to fig. 7, fig. 7 is an optional flowchart of the information presentation method based on the media information stream according to the embodiment of the present invention, and the description will be given with reference to the steps shown in fig. 7.

Step 201: and responding to the triggering operation of the target user, presenting the media information stream by the terminal, and presenting the media information in the media information stream.

In practical application, a terminal is provided with a client, such as a short video client, a browser client, an instant messaging client, and the like. When a target user opens a client on the terminal, the terminal responds to the trigger of the target user to the client, operates the client and presents a media information stream comprising media information.

Step 202: and presenting the key information viewing function items of the media information in an information flow interface corresponding to the media information flow.

Here, the key information viewing function item is for viewing key information of the media information.

Step 203: and responding to the triggering operation of the target user aiming at the key information viewing function item, and generating a corresponding key information viewing instruction by the terminal.

Step 204: and the terminal sends a key information viewing instruction to the server.

Step 205: and the server acquires the key information of the media information based on the key information viewing instruction.

Here, in practical applications, the server generates corresponding key information at a distribution stage of the media information, and stores the key information in the media information database together with the media information. And when the server receives a key information viewing instruction aiming at the media information sent by the terminal, acquiring the corresponding key information from the media information database.

Step 206: the server sends the key information of the media information to the terminal.

Step 207: the terminal presents the key information of the media information, the content display function item of the media information and the cancel display function item of the key information.

Here, the key information is used for the target user to determine the interest level of the content of the media information, and the user decides whether to trigger the content display function item of the media information or trigger the cancel display function item of the key information based on the key information.

Step 208: the terminal responds to the triggering operation of the target user for the content display function item, and generates a first management instruction for presenting the content of the media information.

Step 209: the terminal sends a first management instruction to the server.

Step 210: the server acquires the content of the media information based on the first management instruction.

Step 211: the server sends the content of the media information to the terminal.

Step 212: the terminal presents the content of the media information.

In some embodiments, when the target user triggers a display cancellation function item of the key information, the terminal generates a second management instruction for canceling the key information of the media information in response to a trigger operation of the target user for the display cancellation function item, and cancels the presented key information based on the second management instruction.

In the following, an exemplary application of the embodiments of the present invention in a practical application scenario will be described.

According to the content display method based on the media information stream, provided by the embodiment of the invention, a user can conveniently view key information of the media information in the media information stream in a way of long-time pressing of the media information, wherein the key information is used for determining the interest degree of the user in the content of the media information, when the user determines the interest in the content of the media information based on the key information, a corresponding content viewing instruction can be triggered, and the terminal receives the content viewing instruction to present the detailed content of the media information; when the user determines that the content of the media information is not interesting based on the key information, the user only needs to loose hands to continuously check other media information in the media information stream. The method can help the user to quickly screen interesting high-quality media information, and greatly improves the efficiency of the user in acquiring information.

In practical implementation, when a user opens a media information stream product on a terminal, the terminal presents a media information stream comprising a plurality of media information, and the presentation position of the media information in a media information stream page moves synchronously along with the sliding operation of the user. When a user finds interesting media information according to the title or cover matching of the media information, the user can press the media information for a long time so as to present key information of the media information in an information flow interface corresponding to a media information flow of the terminal through a bubble type card floating layer, and the user can judge whether to click into a content interface according to the key information. In some embodiments, instead of selecting a long press, the user may enter the content interface of the media information with step 1 "click to view article" as shown in FIG. 1A.

Referring to fig. 8, fig. 8 is an alternative flowchart of a content presentation method based on a media information stream according to an embodiment of the present invention, which will be described with reference to the steps shown in fig. 8.

Step 301: in response to a triggering operation of a user, the terminal presents a media information stream including media information.

In practical application, when a user opens a media information stream product on a terminal, the terminal responds to a trigger operation of the user and presents a media information stream comprising media information. In practical applications, the media information stream may include a plurality of media information, and the media information includes, but is not limited to, a title of the media information, a cover photograph, a video, and other related content.

Step 302: and the terminal responds to the long-time pressing operation of the user for the media information and generates a key information viewing instruction corresponding to the media information.

Here, when the user slides the media information stream to find the media information of interest based on the title or cover matching of the media information, the user may trigger a key information viewing instruction for the media information by long-pressing the media information.

Step 303: and the terminal sends a key information viewing instruction to the server.

Step 304: and the server acquires the key information of the media information based on the key information viewing instruction.

The key information may be different according to different types of media information, for example, the video may be a key plot, a key shot/scene, or the like of the video, or may be a certain key frame image; for audio such as songs, it may be a refrain portion of a song; the text can be abstracted and commented, and also can be added with wonderful pictures.

Step 305: the server sends the key information of the media information to the terminal.

Step 306: and presenting key information of the media information through a bubble type card floating layer in an information stream interface corresponding to the media information stream of the terminal.

Step 307: and when the terminal receives the cancel long press operation, canceling the presented key information.

Here, when the user releases the finger, i.e., cancels the long-press operation, the terminal cancels the key information of the presented media information in response to canceling the long-press operation, and presents the media information stream for the user to continue browsing the media information in the media information stream. As shown in fig. 6D, the user may not be interested in the content of the media information, and if the finger is released and the long press is cancelled, the key information interface D2 may disappear, so that the user may continue to browse the media information in the information flow interface D1 corresponding to the media information flow.

Step 308: when the terminal receives a slide operation for the content display function item triggered based on the slide indication icon, a content acquisition instruction for acquiring detailed content of the media information is generated.

For example, in fig. 6D, the user may obtain the content of the media information by sliding the slide indication icon D3 to the right.

Step 309: the terminal sends a content acquisition instruction to the server.

Step 310: the server obtains a uniform resource locator of the media information.

Here, the server acquires address information of the media information, i.e., a Uniform Resource Locator (URL).

Step 311: the server sends the URL of the media information to the terminal.

Step 312: the terminal presents the content of the media information indicated by the URL.

Through the way, the embodiment of the invention adopts a light-weight operation mode in the media information stream, so that the user can quickly know the key information of the media information, determine the interest degree of the content of the media information, and further help the user judge whether to further read the detailed content of the media information, thereby reducing the complicated interactive operation, saving the reading time of the user to a certain extent and improving the efficiency of acquiring the media information.

Referring to fig. 9, fig. 9 is a schematic structural composition diagram of a content presentation device based on a media information stream according to an embodiment of the present invention, and as shown in fig. 9, the content presentation device 555 based on a media information stream according to an embodiment of the present invention includes:

a first presenting module 5551, configured to present a media information stream and present media information in the media information stream;

a second presentation module 5552, configured to present key information of the media information in response to a key information viewing instruction for the media information, where the key information is used to show related content of the media information;

a third presenting module 5553, configured to present a target page in response to a media information management instruction triggered by the target user based on the key information.

In some embodiments, the second presenting module is further configured to present, in an information flow interface corresponding to the media information flow, a key information viewing function item corresponding to the media information;

In some embodiments, the second presentation module is further configured to present, in an information stream interface corresponding to the media information stream, key information of the media information through a bubble-type card floating layer.

In some embodiments, the second presentation module is further configured to present key information of the media information through a key information interface with a preset transparency;

In some embodiments, the second presenting module is further configured to present the key information of the media information through a floating window floating above an information stream interface corresponding to the media information stream.

In some embodiments, before presenting the key information of the media information, the apparatus further includes a first receiving module, configured to receive a long press operation for the media information, where the long press operation is used to trigger the key information viewing instruction;

In some embodiments, the media information management instructions comprise: the third presentation module is also used for presenting a content display function item of the media information and a display cancellation function item of the key information;

In some embodiments, the third presenting module is further configured to present, in an information flow interface corresponding to the media information flow, a content display function item of the media information and a display cancellation function item of the key information;

In some embodiments, the triggering operation is a sliding operation, and the third presenting module is further configured to present a first sliding indication icon corresponding to the content display function item and a second sliding indication icon corresponding to the display cancellation function item;

In some embodiments, after presenting the key information of the media information, the second receiving module is further configured to receive a triggering operation for a target area, where the triggering operation is configured to trigger a media information management instruction for canceling presentation of the key information;

In some embodiments, after the key information of the media information that is cancelled from being presented and the page corresponding to the media information stream is presented, the third presentation module is further configured to receive a content viewing instruction for the media information;

In some embodiments, after the presenting the content of the media information, the third presenting module is further configured to present a feedback function item corresponding to the key information;

a memory for storing executable instructions;

In some embodiments, the storage medium may be a memory such as FRAM, ROM, PROM, EPROM, EE PROM, flash, magnetic surface memory, optical disk, or CD-ROM; or may be various devices including one or any combination of the above memories.

In some embodiments, executable instructions may be written in any form of programming language (including compiled or interpreted languages), in the form of programs, software modules, scripts or code, and may be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.

By way of example, executable instructions may correspond, but do not necessarily have to correspond, to files in a file system, and may be stored in a portion of a file that holds other programs or data, such as in one or more scripts in a hypertext markup Language (HTML) document, in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, sub-programs, or portions of code).

By way of example, executable instructions may be deployed to be executed on one computing device or on multiple computing devices at one site or distributed across multiple sites and interconnected by a communication network.

The above description is only an example of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, and improvement made within the spirit and scope of the present invention are included in the protection scope of the present invention.

Claims

1. A content presentation method based on media information flow is characterized in that the method comprises the following steps:

2. The method of claim 1, wherein presenting the key information of the media information in response to a key information viewing instruction for the media information comprises:

presenting a key information viewing function item corresponding to the media information in an information flow interface corresponding to the media information flow;

3. The method of claim 1, wherein the presenting key information of the media information comprises:

and presenting key information of the media information in an information stream interface corresponding to the media information stream through a bubble type card floating layer.

4. The method of claim 1, wherein the presenting key information of the media information comprises:

presenting key information of the media information through a key information interface with preset transparency;

5. The method of claim 1, wherein the presenting key information of the media information comprises:

6. The method of claim 1, wherein prior to said presenting key information of the media information, the method further comprises:

receiving a long-press operation aiming at the media information, wherein the long-press operation is used for triggering the key information viewing instruction;

correspondingly, after presenting the key information of the media information, the method further comprises:

and receiving a long press release operation corresponding to the long press operation, wherein the long press release operation is used for triggering a media information management instruction for canceling the presentation of the key information.

7. The method of claim 1, wherein the media information management instructions comprise: first management instructions for presenting content of the media information and second management instructions for canceling presentation of key information of the media information, the method further comprising:

presenting a content display function item of the media information and a display cancellation function item of the key information;

8. The method of claim 7, wherein the presenting the content display function item of the media information and the canceling display function item of the key information comprises:

displaying a content display function item of the media information and a display cancellation function item of the key information in an information flow interface corresponding to the media information flow;

9. The method of claim 7, wherein the trigger operation is a slide operation, the method further comprising:

presenting a first sliding indication icon corresponding to the content display function item and a second sliding indication icon corresponding to the display cancellation function item;

10. The method of claim 1, wherein after presenting the key information of the media information, the method further comprises:

receiving a trigger operation aiming at a target area, wherein the trigger operation is used for triggering a media information management instruction for canceling the presentation of the key information;

11. The method of claim 1, wherein said rendering the target page comprises:

12. The method of claim 1, wherein after the key information of the media information is cancelled and the page corresponding to the media information stream is presented, the method further comprises:

receiving a content viewing instruction for the media information;

13. An apparatus for content presentation based on media information stream, the apparatus comprising:

14. An electronic device, comprising:

a memory for storing executable instructions;

a processor, configured to execute the executable instructions stored in the memory to implement the method for presenting content based on media information stream according to any one of claims 1 to 12.

15. A computer-readable storage medium storing executable instructions for causing a processor to perform the method for presenting content based on media information stream according to any one of claims 1 to 12 when executed.