CN111625162A - Information list generation method and device - Google Patents

Information list generation method and device Download PDF

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Publication number
CN111625162A
CN111625162A CN202010466966.XA CN202010466966A CN111625162A CN 111625162 A CN111625162 A CN 111625162A CN 202010466966 A CN202010466966 A CN 202010466966A CN 111625162 A CN111625162 A CN 111625162A
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China
Prior art keywords
information
screen
type information
displayed
user
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CN202010466966.XA
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Chinese (zh)
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CN111625162B (en
Inventor
吴培希
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Shanghai Shangxiang Network Technology Co.,Ltd.
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Shanghai Lianshang Network Technology Co Ltd
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Priority to CN202010466966.XA priority Critical patent/CN111625162B/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/0482Interaction with lists of selectable items, e.g. menus
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/451Execution arrangements for user interfaces

Abstract

The embodiment of the application discloses an information list generation method and device. One embodiment of the method comprises: responding to the first type information in the information list which is detected to be clicked by the user and displayed in the screen and the information list which is displayed in the screen and comprises the second type information which is not clicked by the user, and acquiring the second type information which is not displayed in the screen; and replacing the second type information which is not clicked by the user in the information list displayed in the screen by using the acquired second type information which is not in the information list displayed in the screen, so as to obtain the replaced information list displayed in the screen. According to the information display method and device, when the user clicks the first type information in the information list displayed on the screen, the second type information which is not clicked by the user in the information list displayed on the screen, namely the second type information which is not interested by the user, can be replaced, and the interest degree of the user in the information list displayed on the screen can be effectively improved.

Description

Information list generation method and device
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to the technical field of multimedia information generation, and particularly relates to an information list generation method and device.
Background
With the development of internet application technology, the delivery of information flow advertisements, i.e. advertisements located in the friend trends of social media users or in the content flows of information media and audio-visual media, is an important marketing means for advertisers at present.
In the prior art, the information flow advertisement is changed mainly depending on that a user turns more pages, and the user returns a list page from a detail page, wherein the list page advertisement is also a previous advertisement, so that advertisements (which are not clicked) which are not interested by the user are exposed for multiple times, and the waste of advertisement positions is caused.
Disclosure of Invention
The embodiment of the application provides an information list generation method and device.
In a first aspect, an embodiment of the present application provides an information list generation method, where the method includes: responding to the first type information in the information list which is detected to be clicked by the user and displayed in the screen and the information list which is displayed in the screen and comprises the second type information which is not clicked by the user, and acquiring the second type information which is not displayed in the screen; and replacing the second type information which is not clicked by the user in the information list displayed in the screen by using the acquired second type information which is not in the information list displayed in the screen, so as to obtain the replaced information list displayed in the screen.
In a second aspect, an embodiment of the present application provides an information list generating apparatus, where the apparatus includes: the obtaining unit is configured to respond to the fact that a user clicks first type information in an information list displayed in a screen-in mode and the information list displayed in the screen-in mode comprises second type information which is not clicked by the user, and obtain the second type information which is not in the information list displayed in the screen-in mode; and the replacing unit is configured to replace the second type information which is not clicked by the user in the information list displayed in the screen by using the acquired second type information which is not in the information list displayed in the screen, so as to obtain a replaced information list displayed in the screen.
In a third aspect, an embodiment of the present application provides an electronic device, including: one or more processors; a storage device for storing one or more programs which, when executed by one or more processors, cause the one or more processors to implement a method as in any one of the embodiments of the information list generation method.
In a fourth aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements a method as in any one of the embodiments of the information list generating method.
The information list generation scheme provided by the embodiment of the application is firstly used for the terminal equipment, and the method comprises the following steps: responding to the first type information in the information list which is detected to be clicked by the user and displayed in the screen and the information list which is displayed in the screen and comprises the second type information which is not clicked by the user, and acquiring the second type information which is not displayed in the screen; and replacing the second type information which is not clicked by the user in the information list displayed in the screen by using the acquired second type information which is not in the information list displayed in the screen, so as to obtain the replaced information list displayed in the screen. According to the information display method and device, when the user clicks the first type information in the information list displayed on the screen, the second type information which is not clicked by the user in the information list displayed on the screen, namely the second type information which is not interested by the user, can be replaced, and the interest degree of the user in the information list displayed on the screen can be effectively improved.
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Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which the present application may be applied;
FIG. 2 is a flow diagram for one embodiment of an information list generation method according to the present application;
FIG. 3 is a flow diagram of yet another embodiment of an information list generation method according to the present application;
FIG. 4 is a schematic diagram of an application scenario of an information list generation method according to the present application;
FIG. 5 is a flow diagram of another embodiment of an information list generation method according to the present application;
FIG. 6 is a schematic diagram of one embodiment of an information list generation apparatus according to the present application;
FIG. 7 is a block diagram of a computer system suitable for use in implementing a server according to embodiments of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 illustrates an exemplary system architecture 100 to which embodiments of the information list generation method or apparatus of the present application may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. Various communication client applications, such as video applications, live applications, instant messaging tools, mailbox clients, social platform software, and the like, may be installed on the terminal devices 101, 102, and 103.
Here, the terminal apparatuses 101, 102, and 103 may be hardware or software. When the terminal devices 101, 102, 103 are hardware, they may be various electronic devices having a display screen, including but not limited to smart phones, tablet computers, e-book readers, laptop portable computers, desktop computers, and the like. When the terminal apparatuses 101, 102, 103 are software, they can be installed in the electronic apparatuses listed above. It may be implemented as multiple pieces of software or software modules (e.g., multiple pieces of software or software modules to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.
The server 105 may be a server providing various services, such as a background server providing support for the terminal devices 101, 102, 103. The background server may analyze and perform other processing on the received data such as the interface request, and feed back a processing result (e.g., the replaced information list displayed on the screen) to the terminal device.
It should be noted that the information list generating method provided in the embodiment of the present application may be executed by the terminal devices 101, 102, and 103, and accordingly, the information list generating apparatus may be disposed in the terminal devices 101, 102, and 103.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to FIG. 2, a flow 200 of one embodiment of an information list generation method according to the present application is shown. The information list generation method comprises the following steps:
step 201, in response to detecting that the user clicks the first type information in the information list displayed on the screen and the information list displayed on the screen includes the second type information that is not clicked by the user, acquiring the second type information that is not in the information list displayed on the screen.
In this embodiment, after an execution subject (for example, the terminal device shown in fig. 1) of the information list generating method detects a click operation of a user on first type information in an information list displayed on a screen, if the information list displayed on the screen includes second type information that is not clicked by the user, that is, second type information that is not interested by the user, the execution subject acquires second type information that is not in the information list displayed on the screen, that is, new second type information.
The first type information and the second type information are different types of information. The first type information and the second type information may be all contents transmitted by human society, including but not limited to information, friend dynamic information, merchandise information, promotion information (advertisement information), article information, forum post information, channel tag information, and the like.
Specifically, when the first type of information is information, the second type of information may be promotion information, and in addition, the first type of information may also be dynamic information of friends, commodity information, and the like.
Here, the first type information and the second type information in the information list displayed in the screen may include a plurality of controls for receiving a user click operation, and in response to detecting the user click operation on the plurality of controls, the execution main body may execute an operation corresponding to the controls, for example, after receiving the user click operation on the "comment" control, present an input box for receiving user input content; after the clicking operation of the user on the detail control is received, jumping to a detail page of the first type information or the second type information corresponding to the control clicked by the user, and the like.
It should be noted that there may be one or more pieces of the first type information and the second type information, and the present application is not limited to this.
In addition, the obtained second type information in the information list not displayed in the screen entry may be associated with the first type information in the information list displayed in the screen entry clicked by the user, or may not be associated, which is not limited in the present application.
Specifically, the information list displayed in the screen includes two pieces of first type information and three pieces of second type information, where the first type information is information, the second type information is advertisement information, one piece of advertisement information clicked by the user, and two pieces of advertisement information not clicked by the user. When the user clicks one piece of first type information, namely information, the executive main body obtains one or more pieces of second type information, namely new advertisement information, in the information list which is not displayed in a screen.
In some optional implementations of this embodiment, the first type of information is information, and the second type of information is promotion information.
In these alternative implementations, the first type of information may be information, and the second type of information may be promotion information, such as advertisement information.
The realization modes can effectively improve the interest degree of the user in the advertisement information in the information list displayed in the screen.
Step 202, replacing the second type information which is not clicked by the user in the information list displayed on the screen by using the acquired second type information which is not in the information list displayed on the screen, and obtaining the replaced information list displayed on the screen.
In this embodiment, after acquiring one or more pieces of second-type information that are not in the information list displayed in the screen entry manner, the execution main body replaces one or more pieces of second-type information that are not clicked by the user in the information list displayed in the screen entry manner with the one or more pieces of second-type information, so as to obtain a replaced information list displayed in the screen entry manner.
Specifically, the execution main body acquires second type information of two information lists which are not displayed in a screen entry mode, and two pieces of second type information which are not clicked by the user exist in the information list displayed in the screen entry mode currently, so that the execution main body can directly replace the acquired second type information of the two information lists which are not displayed in the screen entry mode with the two pieces of second type information which are not clicked by the user in the information list displayed in the screen entry mode currently.
In some optional implementation manners of this embodiment, replacing the second type of information that is not clicked by the user in the information list displayed on the screen with the acquired second type of information that is not in the information list displayed on the screen, includes: and in response to the fact that the information list displayed in the screen entry mode comprises at least one piece of second type information which is not clicked by the user and has the screen entry proportion not lower than the preset proportion threshold value, replacing any second type information which is not clicked by the user and has the screen entry proportion not lower than the preset proportion threshold value by using the acquired second type information which is not in the information list displayed in the screen entry mode.
In these optional implementation manners, if the information list displayed on the screen includes one or more pieces of second type information which is not clicked by the user and has the screen entry ratio not lower than the preset ratio threshold, the execution main body replaces one or more pieces of second type information which is not displayed on the screen in the information list displayed on the screen and has the screen entry ratio not lower than the preset ratio threshold and has not been clicked by the user, and obtains the replaced information list displayed on the screen.
And for each piece of second type information, the screen entry proportion is the proportion of the area of the screen entry display area of the piece of second type information to the total display area of the piece of second type information.
Here, the preset ratio threshold may be set according to experience, specific application scenarios and actual requirements, for example, 50%, 20%, 1%, and the like.
These implementations may ensure that the replaced second type of information is displayed sufficiently efficiently while promoting the user's interest in the list of information displayed on the screen.
In some optional implementation manners of this embodiment, replacing, by using the acquired second type of information in the information list that is not displayed in the screen entry, the second type of information that is not clicked by the user and whose screen entry ratio is not lower than the preset ratio threshold includes: and in response to that the information list displayed in the screen entry only comprises a piece of second type information which is not clicked by the user and has the screen entry proportion not lower than the preset proportion threshold value, replacing the second type information which is not clicked by the user and has the screen entry proportion not lower than the preset proportion threshold value by using the acquired second type information which is not displayed in the screen entry.
In these optional implementation manners, if the information list displayed on the screen only includes a piece of second type information which is not clicked by the user and has a screen entry ratio not lower than the preset ratio threshold, the execution main body may directly replace the obtained second type information which is not clicked by the user and has a screen entry ratio not lower than the preset ratio threshold with the obtained second type information in the information list displayed on the screen.
Specifically, the execution main body acquires the second type information of the information list which is not displayed in the screen, and two pieces of second type information which are not clicked by the user exist in the information list displayed in the screen, the execution main body can directly replace the second type information which is not clicked by the user and has the screen entry proportion larger than 50% in the information list which is displayed in the screen entry mode with the acquired second type information which is not displayed in the screen entry mode, so that the replaced information list displayed in the screen entry mode is obtained.
The implementation manners can improve the interest degree of the user in the information list displayed in the screen and ensure that the replaced second type information is sufficiently displayed.
In some optional implementation manners of this embodiment, replacing, by using the acquired second type of information in the information list that is not displayed in the screen entry, the second type of information that is not clicked by the user and whose screen entry ratio is not lower than the preset ratio threshold includes: responding to the information list displayed in the screen entry mode, wherein the information list includes at least two pieces of second type information which is displayed in the screen entry mode and is not clicked by the user, judging whether the second type information of which the display position is closest to the starting end of the reading direction is completely displayed in the at least two pieces of second type information which is displayed in the screen entry mode and is not lower than the preset ratio threshold and is not clicked by the user, and generating a judgment result; and replacing at least two pieces of second type information which are not clicked by the user and have the screen entry proportion not lower than a preset proportion threshold value by using the acquired second type information which is not in the information list displayed on the screen entry based on the judgment result.
In these optional implementation manners, after the execution main body judges that the information list displayed in the screen entry includes at least two pieces of second type information which is not clicked by the user and has a screen entry proportion not lower than a preset proportion threshold, in the at least two pieces of second type information which is not clicked by the user and has a screen entry proportion not lower than the preset proportion threshold, whether the second type information of the display position closest to the start end of the reading direction, that is, the first piece of second type information in the second type information which is not clicked by the user and has a screen entry proportion not lower than the preset proportion threshold, is completely displayed, that is, whether the screen entry proportion is equal to 100% is judged.
If the first piece of second type information is completely displayed in the screen, the acquired second type information which is not in the information list displayed in the screen can be randomly replaced by any second type information which is not clicked by the user and has the screen display proportion not lower than a preset proportion threshold value.
If the first piece of second type information is not completely displayed, that is, the display proportion of the first piece of second type information is less than 100%, for example, 70%, the acquired second type information which is not displayed in the displayed information list can be randomly replaced by any second type information except the first piece of second type information in at least two pieces of second type information which is not clicked by the user and has the display proportion not lower than a preset proportion threshold value.
The implementation modes can improve the interest degree of the user in the information list displayed on the screen, help to ensure that the replaced second type information is read by the user in time, and improve the effectiveness of displaying the second type information.
In some optional implementation manners of this embodiment, based on the determination result, replacing, by using the acquired second type information that is not in the information list displayed in the screen entry, at least two pieces of second type information that is not clicked by the user and whose screen entry ratio is not lower than the preset ratio threshold, the second type information including: and in response to the judgment result that the screen is completely displayed, replacing the second type information of the starting end of which the display position is closest to the reading direction by using the acquired second type information which is not in the information list displayed in the screen.
In these alternative implementations, the executive agent continues to determine whether the second type of information is fully displayed in the screen at the beginning of the presentation position closest to the reading direction. If the information is completely displayed, namely the screen display proportion is 100%, the acquired second type information which is not in the information list displayed in the screen display can be replaced by the second type information which is displayed at the position closest to the starting end of the reading direction, namely the first piece of second type information.
The implementation modes can effectively avoid that the second type information which is ranked later is replaced in the future and reading of the user to influence the user experience while improving the interestingness of the user in the information list displayed in the screen.
In some optional implementation manners of this embodiment, based on the determination result, replacing, by using the acquired second type information that is not in the information list displayed in the screen entry, at least two pieces of second type information that is not clicked by the user and whose screen entry ratio is not lower than the preset ratio threshold, the second type information including: and in response to the judgment result that the screen is not completely displayed, replacing the second type information of which the display position is next close to the starting end of the reading direction by using the acquired second type information in the information list which is not displayed in the screen.
In these alternative implementations, the executive agent continues to determine whether the second type of information is fully displayed in the screen at the beginning of the presentation position closest to the reading direction. If the information is not completely displayed, namely the screen display proportion is less than 100%, replacing the second type information which is acquired and not displayed in the screen display information list with the second type information, is not displayed in the screen display information list, wherein the second type information is displayed at the position next to the starting end of the reading direction in the second type information which is not clicked by the user and has the screen display proportion not lower than the preset proportion threshold value, namely the second type information is not clicked by the user and has the screen display proportion not lower than the preset proportion threshold value.
Specifically, as shown in fig. 3, the information list displayed on the screen includes a plurality of pieces of first type information and a plurality of pieces of second type information, where the first type information is information and the second type information is advertisement information, that is, the information list displayed on the screen includes a plurality of pieces of information and a plurality of pieces of advertisement information 301. The execution main body responds to the fact that the user clicks the Nth information in the information list displayed in the screen-in mode to obtain the related details 302 of the Nth information, and further judges whether the Nth information is the information 303. In response to the nth message being an information message, the executing entity may further determine whether the information list displayed in the screen entry includes at least one advertisement message 304 with the screen entry ratio not lower than a preset ratio threshold, for example, 50%.
And responding to whether the information list displayed in the screen entry mode comprises at least one piece of advertisement information with the screen entry proportion not lower than 50%, and further judging whether the at least one piece of advertisement information with the screen entry proportion not lower than 50% is advertisement information 305 which is not clicked by the user. Here, after determining that the information is not clicked by the user, the executing entity may acquire advertisement information 306, that is, new advertisement information, in the information list not shown on the screen based on the detail information of the information clicked by the user before performing the next determination.
In response to that the information list displayed in the screen entry includes at least one piece of advertisement information which is not clicked by the user and has a screen entry ratio not lower than 50%, it may be further determined whether the information list displayed in the screen entry includes at least two pieces of second type information which is not clicked by the user and has a screen entry ratio not lower than a preset ratio threshold 307.
If not, directly replacing the acquired advertisement information which is not in the information list not displayed in the screen entry with the first piece of advertisement information 308 which is not clicked by the user and has the screen entry ratio not lower than the preset ratio threshold value in the at least two pieces of information of the second type; if yes, judging whether the advertisement information at the display position closest to the starting end of the reading direction is completely displayed in the second type information which is not clicked by the user and has the screen display ratio not lower than the preset ratio threshold value, namely whether the first piece of advertisement information is completely displayed in the screen 309, and if the advertisement information is completely displayed in the screen 309, replacing the first piece of advertisement information 308 with the obtained advertisement information which is not displayed in the screen display information list. If the information is not completely displayed on the screen, replacing the advertisement information in the information list which is not displayed on the screen with the advertisement information at the display position next to the starting end of the reading direction, namely replacing the second piece of advertisement information 310 in the second type of information which is not clicked by the user and has at least two screen-entering ratios not lower than a preset ratio threshold value, obtaining a replaced information list displayed on the screen, and displaying the replaced information list 311 displayed on the screen.
The implementation modes can improve the interest degree of the user in the information list displayed in the screen and further improve the effectiveness of the displayed information.
In some optional implementations of this embodiment, the method further includes: and responding to the detected condition that the information is returned from the detail page corresponding to the clicked first type of information to display the information list page, and displaying the replaced information list displayed in the screen.
In these optional implementation manners, the user clicks the first type information in the information list displayed on the screen, then jumps to the detail page corresponding to the first type information, and when the execution main body detects that the detail page corresponding to the first type information returns to the information list page, the replaced information list displayed on the screen is displayed.
Specifically, the information list displayed in the screen includes two pieces of first type information and three pieces of second type information, where the first type information is information, the second type information is advertisement information, one piece of advertisement information clicked by the user, and two pieces of advertisement information not clicked by the user. And when the execution main body detects the action of returning to the information list page from the detail page corresponding to the information, displaying the replaced information list displayed in the screen.
The implementation modes can effectively improve the instantaneity and effectiveness of the screen-in display information list after the display replacement.
In some optional implementations of this embodiment, the method further includes: in response to detecting that the information list page is restored from being invisible, displaying the replaced information list of the in-screen display.
In these alternative implementations, when the execution body detects that the information list page is invisible, for example, the information list page is pushed to the background, the screen is locked, the channel switching is performed, and the like, the information list displayed in the screen after replacement is displayed.
The implementation modes can further improve the instantaneity and effectiveness of displaying the replaced screen-in display information list.
With continued reference to fig. 4, fig. 4 is a schematic diagram of an application scenario of the information list generation method according to the present embodiment.
In the application scenario of fig. 4, the information list displayed on the screen of the execution main body 401 includes three pieces of first type information and two pieces of second type information, where the first type information is information, specifically includes information a402, information B403, and information C404, the second type information is advertisement information, specifically includes advertisement information D405 and advertisement information E406, and the two pieces of advertisement information are advertisement information that is not clicked by the user. When the user clicks one of the pieces of first type information, such as the information C404, the executing agent may obtain the second type information, such as the advertisement information F407 and the advertisement information G408, in the information list not displayed on the screen, and replace the advertisement information D405 and the advertisement information E406 with the obtained advertisement information F407 and the advertisement information G408, to obtain a replaced information list displayed on the screen.
According to the information list generating method provided by the embodiment of the disclosure, when the user clicks the first type of information in the information list displayed on the screen, the second type of information which is not clicked by the user in the information list displayed on the screen, namely the second type of information which is not interested by the user, can be replaced, and the interest degree of the user in the information list displayed on the screen can be effectively improved.
With further reference to fig. 5, a flow 500 of yet another embodiment of an information list generation method is shown. The process 500 of the information list generating method includes the following steps:
step 501, in response to detecting that a user clicks a first type of information in an information list displayed on a screen and the information list displayed on the screen includes a second type of information that the user does not click, acquiring a second type of information that is not in the information list displayed on the screen and has a correlation degree with the first type of information that meets a preset condition.
In this embodiment, after the execution main body detects that the user clicks the first type information in the information list displayed on the screen, if the information list displayed on the screen includes the second type information that is not clicked by the user, that is, the second type information that is not interested by the user, the second type information that is not in the information list displayed on the screen and has a correlation degree with the first type information in the information list displayed on the screen clicked by the user that is greater than or equal to a preset correlation degree threshold value may be obtained.
Here, the association degree may also be referred to as a correlation degree, and a higher association degree indicates a higher similarity between the acquired second type information in the information list not shown in the screen entry and the first type information clicked by the user.
For example, the execution main body may directly and respectively calculate similarity between all contents of the second type information in each information list not displayed on the screen and all contents of the first type information clicked by the user, or may first extract a keyword of the second type information in each information list not displayed on the screen and a keyword of the first type information clicked by the user, and then respectively calculate similarity between the keyword of the second type information in each information list not displayed on the screen and the keyword of the first type information clicked by the user, which is not limited in this application.
Specifically, the information list displayed in the screen includes a piece of first type information and three pieces of second type information, where the first type information is information, the second type information is advertisement information, one piece of advertisement information clicked by the user, and two pieces of advertisement information not clicked by the user. When the user clicks the first type of information, that is, the information, the execution main body may obtain two pieces of second type information, which are not displayed on the screen, in the information list not displayed on the screen, and the two pieces of second type information, which are not clicked by the user, in the information list displayed on the screen, where the degree of association with the information clicked by the user is greater than or equal to a preset association threshold, for example, 80%.
And 502, replacing the second type information which is not clicked by the user in the information list displayed on the screen by using the acquired second type information which is not in the information list displayed on the screen to obtain a replaced information list displayed on the screen.
In this embodiment, after acquiring the second type information that is not in the information list displayed on the screen, the execution main body replaces the second type information with the second type information that is not clicked by the user in the information list displayed on the screen, so as to obtain the replaced information list displayed on the screen.
According to the embodiment of the application, the second type information which is not in the information list displayed on the screen and has the relevance degree with the first type information meeting the preset condition can be obtained, the second type information which is not clicked by the user in the information list displayed on the screen is further replaced, the replaced information list displayed on the screen is obtained, the pertinence of the information in the information list displayed on the screen is effectively improved, and the interest degree of the user in the information list displayed on the screen is further promoted.
With further reference to fig. 6, as an implementation of the method shown in the above-mentioned figures, the present application provides an embodiment of an information list generating apparatus, which corresponds to the method embodiment shown in fig. 2, and which can be applied in various electronic devices.
As shown in fig. 6, the information list generating apparatus 600 of the present embodiment includes: an acquisition unit 601 and a replacement unit 602. The obtaining unit 601 is configured to respond to the detection that the user clicks a first type of information in the information list displayed in a screen and the information list displayed in the screen includes a second type of information which is not clicked by the user; a replacing unit 602, configured to replace the second type information that is not clicked by the user in the information list displayed on the screen with the acquired second type information that is not in the information list displayed on the screen, so as to obtain a replaced information list displayed on the screen.
In some embodiments, the obtaining unit 601 of the information list generating apparatus 600 may obtain the second type information that is not in the information list of the on-screen display, that is, the new second type information, when the user clicks the first type information and the information list of the on-screen display includes the second type information that is not clicked by the user. The first type of information and the second type of information include, but are not limited to, informational information, friend dynamic information, merchandise information, advertising information, article information, forum information, channel tag information, and the like.
In some embodiments, the replacing unit 602 may replace, after the second type information that is not in the information list displayed in the screen entry is acquired, the second type information that is not clicked by the user in the information list displayed in the screen entry, which is acquired, with the acquired second type, to obtain the information list displayed in the screen entry after replacement.
In some optional implementations of this embodiment, the obtaining unit is further configured to: and acquiring second type information which is not in the information list displayed in the screen and has the association degree with the first type information meeting a preset condition.
In some optional implementations of this embodiment, the replacement unit is further configured to: and responding to at least one piece of second type information which is not clicked by the user and has the screen entry proportion not lower than a preset proportion threshold value in the information list displayed on the screen, and replacing the second type information which is not clicked by the user and has the screen entry proportion not lower than the preset proportion threshold value by using the acquired second type information which is not displayed on the screen, wherein the screen entry proportion of each piece of second type information is the proportion of the area displayed on the screen by the piece of second type information to the total display area of the piece of second type information.
In some optional implementations of this embodiment, the replacement unit is further configured to: responding to the information list displayed in the screen entry mode, wherein the information list includes at least two pieces of second type information which is displayed in the screen entry mode and is not clicked by the user, judging whether the second type information of which the display position is closest to the starting end of the reading direction is completely displayed in the at least two pieces of second type information which is displayed in the screen entry mode and is not lower than the preset ratio threshold and is not clicked by the user, and generating a judgment result; and replacing the at least two screen entry proportions by using the acquired second type information in the information list which is not displayed in the screen entry based on the judgment result.
In some optional implementations of this embodiment, the replacement unit is further configured to: and in response to the judgment result that the information is completely displayed in the screen, replacing the second type information of the starting end of which the display position is closest to the reading direction by using the acquired second type information which is not in the information list displayed in the screen.
In some optional implementations of this embodiment, the replacement unit is further configured to: and in response to the judgment result that the screen is not completely displayed, replacing the second type information of which the display position is next close to the starting end of the reading direction by using the acquired second type information in the information list which is not displayed in the screen.
In some optional implementations of this embodiment, the replacement unit is further configured to: and in response to that the information list displayed in the screen entry only comprises a piece of second type information which is not clicked by the user and has the screen entry proportion not lower than the preset proportion threshold value, replacing the second type information which is not clicked by the user and has the screen entry proportion not lower than the preset proportion threshold value by using the acquired second type information which is not displayed in the screen entry.
In some optional implementations of this embodiment, the apparatus further includes: and the display unit is configured to respond to the detection of returning to display the information list page from the detail page corresponding to the clicked first type information, and display the replaced information list displayed in the screen.
In some optional implementations of this embodiment, the apparatus further includes: a restore unit configured to display the replaced in-screen displayed information list in response to detecting that the information list page is restored from invisible.
In some optional implementations of this embodiment, the first type of information is information, and the second type of information is promotion information.
As shown in fig. 7, electronic device 700 may include a processing means (e.g., central processing unit, graphics processor, etc.) 701 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from storage 708 into a Random Access Memory (RAM) 703. In the RAM703, various programs and data necessary for the operation of the electronic apparatus 700 are also stored. The processing device 701, the ROM702, and the RAM703 are connected to each other by a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
Generally, the following devices may be connected to the I/O interface 705: input devices 706 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 707 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 708 including, for example, magnetic tape, hard disk, etc.; and a communication device 709. The communication means 709 may allow the electronic device 700 to communicate wirelessly or by wire with other devices to exchange data. While fig. 7 illustrates an electronic device 700 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 7 may represent one device or may represent multiple devices as desired.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such embodiments, the computer program may be downloaded and installed from a network via the communication means 709, or may be installed from the storage means 708, or may be installed from the ROM 702. The computer program, when executed by the processing device 701, performs the above-described functions defined in the methods of embodiments of the present disclosure. It should be noted that the computer readable medium of the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present disclosure, however, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes an acquisition unit and a replacement unit. For example, the obtaining unit may also be described as a "unit which responds to detection that the user clicks the first type information in the information list of the on-screen display and includes the second type information which is not clicked by the user in the information list of the on-screen display".
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: responding to the first type information in the information list which is detected to be clicked by the user and displayed in the screen and the information list which is displayed in the screen and comprises the second type information which is not clicked by the user, and acquiring the second type information which is not displayed in the screen; and replacing the second type information which is not clicked by the user in the information list displayed in the screen by using the acquired second type information which is not in the information list displayed in the screen, so as to obtain the replaced information list displayed in the screen.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.

Claims (12)

1. A method of information list generation, the method comprising:
responding to the fact that a user clicks first type information in an information list displayed in a screen-in mode and the information list displayed in the screen-in mode comprises second type information which is not clicked by the user, and obtaining the second type information which is not in the information list displayed in the screen-in mode;
and replacing the second type information which is not clicked by the user in the information list displayed on the screen by using the acquired second type information which is not in the information list displayed on the screen, so as to obtain the replaced information list displayed on the screen.
2. The method of claim 1, wherein obtaining information of a second type that is not in the list of information presented in the screen, comprises:
and acquiring second type information which is not in the information list displayed in the screen and has the association degree with the first type information meeting a preset condition.
3. The method according to any one of claims 1-2, wherein the replacing, by the obtained second type information that is not in the information list displayed on the screen, the second type information that is not clicked by the user in the information list displayed on the screen includes:
and responding to at least one piece of second type information which is not clicked by the user and has a screen entry proportion not lower than a preset proportion threshold value in an information list displayed on the screen, and replacing the second type information which is not clicked by the user and has a screen entry proportion not lower than the preset proportion threshold value by using the acquired second type information in the information list not displayed on the screen, wherein the screen entry proportion is the proportion of the area of a screen entry display area of each piece of second type information in the total display area of the piece of second type information.
4. The method according to claim 3, wherein the replacing, by the acquired second type information in the information list not shown in the screen entry, the second type information which is not clicked by the user and has a screen entry ratio not lower than a preset ratio threshold includes:
responding to that an information list displayed in a screen entry mode comprises at least two pieces of second type information which is not clicked by a user and has a screen entry proportion not lower than a preset proportion threshold value, judging whether the second type information of which the display position is closest to the starting end of the reading direction is completely displayed in the at least two pieces of second type information which is not clicked by the user and has a screen entry proportion not lower than the preset proportion threshold value, and generating a judgment result;
and replacing second type information in the second type information which is not clicked by the user and has the screen entry proportion not lower than a preset proportion threshold value by using the acquired second type information which is not in the information list displayed in the screen entry.
5. The method according to claim 4, wherein the replacing, based on the determination result, the second type information in the second type information that is not clicked by the user and has the at least two screen entry ratios not lower than a preset ratio threshold value by the acquired second type information in the information list that is not displayed on the screen includes:
and in response to the judgment result that the information is completely displayed in the screen, replacing the second type information of the starting end of the display position closest to the reading direction by using the acquired second type information which is not in the information list displayed in the screen.
6. The method according to claim 4, wherein the replacing, based on the determination result, the second type information in the second type information that is not clicked by the user and has the at least two screen entry ratios not lower than a preset ratio threshold value by the acquired second type information in the information list that is not displayed on the screen includes:
and in response to the judgment result that the screen is not completely displayed, replacing the second type information of which the display position is next close to the starting end of the reading direction by using the acquired second type information in the information list which is not displayed in the screen.
7. The method according to claim 3, wherein the replacing, by the acquired second type information in the information list not shown in the screen entry, the second type information which is not clicked by the user and has a screen entry ratio not lower than a preset ratio threshold includes:
and in response to that the information list displayed in the screen entry only comprises a piece of second type information which is not clicked by the user and has the screen entry proportion not lower than a preset proportion threshold value, replacing the second type information which is not clicked by the user and has the screen entry proportion not lower than the preset proportion threshold value by using the acquired second type information which is not in the information list displayed in the screen entry.
8. The method of claim 1, further comprising:
and responding to the detected returned page for displaying the information list from the detail page corresponding to the clicked first type of information, and displaying the replaced information list displayed in the screen.
9. The method of claim 1, further comprising:
in response to detecting that the information list page is restored from invisible display, displaying the replaced information list displayed in the screen.
10. The method of claim 1, wherein the first type of information is informational information and the second type of information is promotional information.
11. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-10.
12. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, carries out the method according to any one of claims 1-10.
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