CN111614998B - Method for processing promotion video, electronic device and computer-readable storage medium - Google Patents
Method for processing promotion video, electronic device and computer-readable storage medium Download PDFInfo
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- CN111614998B CN111614998B CN202010457230.6A CN202010457230A CN111614998B CN 111614998 B CN111614998 B CN 111614998B CN 202010457230 A CN202010457230 A CN 202010457230A CN 111614998 B CN111614998 B CN 111614998B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47205—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/485—End-user interface for client configuration
- H04N21/4858—End-user interface for client configuration for modifying screen layout parameters, e.g. fonts, size of the windows
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8166—Monomedia components thereof involving executable data, e.g. software
Abstract
The application provides a processing method for promoting videos, electronic equipment and a computer readable storage medium. According to the method and the device, the popularization video requested by the popularization video request at least twice is obtained, the popularization video is inserted into the information stream of the first on-air video according to the first on-air video played currently and the content video request corresponding to the first on-air video, the popularization video is enabled to be output and inserted into the information stream of the popularization video, the popularization video is successfully obtained due to the fact that multiple requests are made, the popularization video can be timely inserted into the information stream, and therefore recall rate and exposure rate of the popularization video are improved.
Description
[ technical field ] A method for producing a semiconductor device
The present application relates to image processing technologies, and in particular, to a method for processing a promoted video, an electronic device, and a computer-readable storage medium.
[ background of the invention ]
With the deep development of the internet, Applications (APPs) applied to terminals are in the endlessly. Some applications may involve streaming-based video services, such as trembling APPs, fast-hand APPs, etc. In these applications, while the content video required by the user is provided in the information stream, the promotional video may be further provided in the information stream.
However, in some cases, e.g., network congestion, etc., it may be that the promotional video cannot be successfully acquired and cannot be provided in the information stream, resulting in a reduction in recall and exposure of the promotional video.
[ summary of the invention ]
Aspects of the present disclosure provide a method, an electronic device, and a computer-readable storage medium for processing a promotional video, so as to improve recall and exposure of the promotional video.
One aspect of the present application provides a method for processing a promoted video, including:
acquiring popularization videos requested by at least two times of popularization video requests;
inserting the promotion video into an information stream where a first on-air video is located according to the currently played first on-air video and a content video request corresponding to the first on-air video;
and outputting the information stream.
In another aspect of the present application, there is provided an electronic device, including:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement a method of processing promotional video as provided in an aspect above.
In another aspect of the present application, a computer-readable storage medium is provided, on which a computer program is stored, which when executed by a processor implements a method of processing a promotional video as provided in the above aspect.
According to the technical scheme, the popularization video requested by the popularization video request at least twice is obtained, the popularization video is inserted into the information stream of the first on-air video according to the first on-air video played currently and the content video request corresponding to the first on-air video, the information stream of the popularization video can be output and inserted, the popularization video is successfully obtained due to the fact that the popularization video is requested for multiple times, the popularization video can be inserted into the information stream in time, and therefore recall rate and exposure rate of the popularization video are improved.
In addition, by adopting the technical scheme provided by the application, after the acquisition of the promotion video requested by the first promotion video request fails, the promotion video can be requested again by further promoting the video request for the second time, the success rate of acquiring the promotion video can be improved, and the recall rate and the exposure rate of the promotion video are further improved.
In addition, by adopting the technical scheme provided by the application, the request relationship between the first on-air video and the promotion video is determined according to the content video request corresponding to the first on-air video and the promotion video request corresponding to the promotion video, such that in accordance with the first on-air video and the requested relationship between the first on-air video and the promotional video, the promotion video is inserted into the information stream of the first on-air video, and whether the promotion video and the first on-air video belong to the same request task is considered, so that different insertion strategies can be adopted according to the request relationship between the first broadcast video and the second broadcast video to realize the insertion of the promotion video into the information stream of the first broadcast video, therefore, the flexibility of the promoted video processing is improved, and the click rate of the promoted video can be further improved.
In addition, by adopting the technical scheme provided by the application, the suspension information is requested after delaying, so that the video can be played normally, and the click rate of the suspension information is ensured.
In addition, by adopting the technical scheme provided by the application, the user experience can be effectively improved.
[ description of the drawings ]
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and those skilled in the art can also obtain other drawings according to the drawings without inventive labor.
Fig. 1 is a schematic flowchart of a processing method for promoting videos according to an embodiment of the present application;
FIG. 2 is a schematic diagram of an implementation of the embodiment shown in FIG. 1;
FIG. 3 is a block diagram of an exemplary computer system/server 12 suitable for use in implementing embodiments of the present application.
[ detailed description ] embodiments
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terminal according to the embodiment of the present invention may include, but is not limited to, a mobile phone, a Personal Digital Assistant (PDA), a wireless handheld device, a Tablet Computer (Tablet Computer), a Personal Computer (PC), an MP3 player, an MP4 player, a wearable device (e.g., smart glasses, smart watch, smart bracelet, etc.), and the like.
In addition, the term "and/or" in the embodiment of the present application is only one kind of association relationship describing an associated object, and means that three kinds of relationships may exist, for example, a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" in the embodiment of the present application generally indicates that the preceding and following related objects are in an "or" relationship.
Fig. 1 is a schematic flow chart of a processing method for a promotional video according to an embodiment of the present application, as shown in fig. 1.
101. And acquiring the popularization video requested by the popularization video request at least twice.
102. And inserting the promotion video into the information stream of the first on-air video according to the currently played first on-air video and the content video request corresponding to the first on-air video.
103. And outputting the information stream.
In the application, the application may output the content video and the promotion video required by the user in an information flow manner, for example, 5 content videos and one promotion video may be requested simultaneously in each task request, and after the acquisition is successful, one promotion video may be output every 5 content videos.
The presentation form of the promotion video may be various, and may refer to an immersive promotion video, or may also be a promotion video in another form, which is not particularly limited in this embodiment.
It should be noted that part or all of the execution subjects 101 to 103 may be an application located in the terminal, or may also be a functional unit such as a plug-in or Software Development Kit (SDK) set in the application located in the terminal, or may also be a processing engine located in a network side server, which is not particularly limited in this embodiment.
It is to be understood that the application may be a native app (native app) installed on the terminal, or may also be a web page program (webApp) of a browser on the terminal, which is not limited in this embodiment.
Therefore, the popularization video requested by the popularization video request at least twice is obtained, the popularization video is inserted into the information stream of the first on-air video according to the first on-air video played currently and the content video request corresponding to the first on-air video, the information stream inserted with the popularization video can be output, the popularization video is successfully obtained through multiple requests, the popularization video can be inserted into the information stream in time, and the recall rate and the exposure rate of the popularization video are improved.
In some cases, the promotional video may not be successfully acquired in one request task, so that only the content video, but not the promotional video, may be available for part of the time of the output information stream. Then, a reduction in recall and exposure of the promotional video results.
In this application, in one request task, if the content video acquisition fails, that is, if none of the content videos is successfully acquired, the content video acquisition may be requested again within a threshold time, for example, an immediate request or a delayed request may be requested until any one of the content videos is successfully acquired.
The successful acquisition of the content video in the application means that the video data of the content video is acquired and can be normally played after being successfully analyzed; accordingly, the video data of the content video is not acquired, or the video data of the content video is acquired but the parsing is not successful, and the acquisition of the content video fails.
In the application, after the acquisition of the promoted video requested by the first promoted video request fails, the request is not directly abandoned, and the promoted video is requested again by further multiple requests, for example, a second promoted video request, even a third promoted video request, and the like.
In particular, a threshold number of re-requests may be set, beyond which re-requests are not made. Therefore, the success rate of acquiring the promotion video can be effectively improved by controlling the number of times of the video promotion request within the limited number of times of the video promotion request, such as 2 times.
Optionally, in a possible implementation manner of this embodiment, in 101, it may be specifically determined that the popularization video requested by the first popularization video request fails to be acquired, and then, the popularization video may be requested again by further requesting the popularization video for the second time through the second popularization video request. In general, at this time, the promotional video requested by the second promotional video request may be successfully obtained.
The successful acquisition of the promotion video in the application means that the video data of the promotion video is acquired and can be normally played after being successfully analyzed; accordingly, the video data of the popularization video is not acquired, or the video data of the popularization video is acquired but is not successfully analyzed, and therefore the acquisition of the popularization video fails.
In a specific implementation process, after it is determined that the promotional video requested by the first promotional video request fails to be obtained, the promotional video may be requested again by the second promotional video request. Therefore, the promotion video can be rapidly requested again, so that the promotion video requested by the second promotion video request can be obtained successfully in time.
In another specific implementation process, after determining that the acquisition of the promoted video requested by the first promoted video request fails, the second promoted video request may be delayed to request the promoted video again. In this way, the video promotion request can be suspended again, so that the video promotion requested by the second video promotion request can be successfully acquired in a network environment with better quality.
Optionally, in a possible implementation manner of this embodiment, in 102, a request relationship between the first on-air video and the promotional video may be specifically determined according to a content video request corresponding to the first on-air video and a promotional video request corresponding to the promotional video, and then the promotional video may be inserted into an information stream where the first on-air video is located according to the request relationship between the first on-air video and the promotional video.
In this embodiment, it may be specifically determined whether the content video request corresponding to the first on-air video and the popularization video request corresponding to the popularization video belong to the same request task according to the content video request corresponding to the first on-air video and the popularization video request corresponding to the popularization video, so that a request relationship between the first on-air video and the popularization video may be determined.
By the above judgment, if the content video request corresponding to the first on-air video and the promotion video request corresponding to the promotion video belong to the same request task, it can be determined that the request relationship between the first on-air video and the promotion video is the same request task; if the content video request corresponding to the first on-air video and the promotion video request corresponding to the promotion video do not belong to the same request task but belong to different request tasks, it may be determined that the request relationship between the first on-air video and the promotion video is that the request tasks belong to different request tasks.
In a specific implementation process, if the request relationship between the first on-air video and the promotion video is that the first on-air video and the promotion video belong to the same request task, the promotion video may be inserted into the information stream corresponding to the same request task according to the position of the first on-air video in the information stream corresponding to the same request task.
Specifically, a location threshold N may be preset according to a planned delivery location of the promotion device, for example, N is 3, and then, if the request relationship between the first on-air video and the promotion video is that the first on-air video and the promotion video belong to the same request task, it may be further determined whether the location of the first on-air video in the information stream corresponding to the same request task is smaller than the set location threshold N. Furthermore, different insertion strategies can be adopted according to the judgment result, the promotion video is inserted into the information stream corresponding to the same request task, the promotion video can be inserted into the information stream in time, and the exposure rate of the promotion video can be effectively improved.
For example, assuming that a first video in the information stream corresponding to the same request task is a first bit, if the position of the first on-air video in the information stream corresponding to the same request task is smaller than the set position threshold N, the popularization video may be inserted into an nth bit in the information stream corresponding to the same request task.
Or, for another example, assuming that a first video in the information stream corresponding to the same request task is a first video, if the position of the first on-air video in the information stream corresponding to the same request task is greater than or equal to the set position threshold N, the promotional video may be inserted into a position after the first on-air video in the information stream corresponding to the same request task (that is, an interval between the promotional video and the first on-air video is 0 videos).
In another specific implementation process, if the request relationship between the first on-air video and the promotion video is that the request tasks belong to different times, the promotion video may be inserted into an information stream corresponding to the request task to which the first on-air video belongs according to the video content of the first on-air video.
Specifically, it may be specifically determined whether the first on-air video is a promotional video, that is, a promotional video in an information stream corresponding to a request task to which the first on-air video belongs, according to the first on-air video, for example, a video type or video content of the first on-air video. Furthermore, different insertion strategies can be adopted according to the judgment result, and the promotion video is inserted into the information stream corresponding to the request task to which the first on-air video belongs, so that the promotion videos can be guaranteed not to be played together, and the exposure rate of the promotion videos can be effectively improved.
For example, if the first on-air video is a promotional video, the promotional video may be inserted into a position of the information stream corresponding to the request task to which the first on-air video belongs, where the first on-air video is separated by one video content (that is, the separation from the first on-air video is 1 video). Therefore, the popularization videos can be guaranteed not to be played together, and the exposure rate of the popularization videos can be effectively improved.
Or, for another example, if the first on-air video is not the promotional video, further determining whether the video subsequent to the first on-air video is the promotional video. If the video after the first on-air video is the promotional video, the promotional video may be inserted into a position of the information stream corresponding to the request task to which the first on-air video belongs, where two video contents are separated after the first on-air video (that is, the separation between the two video contents and the first on-air video is 2 videos). Therefore, the popularization videos can be guaranteed not to be played together, and the exposure rate of the popularization videos can be effectively improved.
If the video after the first on-air video is not the promotion video, the promotion video may be inserted into a position after the first on-air video in the information stream corresponding to the request task to which the first on-air video belongs (that is, an interval between the promotion video and the first on-air video is 0 videos). Therefore, the popularization videos can be guaranteed not to be played together, and the exposure rate of the popularization videos can be effectively improved.
In the application, under the condition that the content video is successfully acquired, if the requested popularization video can be successfully acquired through the first popularization video request, then, in order to further ensure that the content video and the popularization video can be normally played, the request for the floating information can be delayed, and therefore the click rate of the floating information can be further ensured.
The floating information is a form of popularization information, and refers to popularization of multimedia forms such as characters and pictures floating on a content video.
Optionally, in a possible implementation manner of this embodiment, the promotional video requested by the first promotional video request may be further successfully acquired, and then, the floating information may be acquired according to the currently played second on-air video. The hover information may then be output on the second on-air video or a video next to the second on-air video.
In a specific implementation process, the buffer data size of the second on-air video may be specifically obtained, and further, the floating information may be obtained according to the buffer data size of the second on-air video.
Specifically, a buffering threshold may be preset, and then, it may be determined whether the amount of buffered data of the second on-air video is greater than or equal to the preset buffering threshold. Further, the floating information may be acquired according to the above determination.
For example, if the amount of buffered data of the second on-air video is greater than or equal to a preset buffer threshold, which indicates that the second on-air video can normally start playing and buffer enough content, the floating information may be requested and obtained.
Or, for another example, if the amount of buffered data of the second on-air video is smaller than a preset buffer threshold, which indicates that the second on-air video has already started playing normally but is not buffered enough content, the operation of requesting to acquire the floating information is not performed.
Or, for another example, if there is no second video currently being played, which indicates that no video is normally played, the operation of requesting to acquire the floating information is not performed.
In another specific implementation process, after the floating information is obtained, it may be determined whether the second on-air video is the promotional video. And outputting the floating information on the second on-air video or the next video of the second on-air video by adopting different output strategies according to the judgment.
For example, if the second on-air video is the promotional video, the hover information may be output on a video next to the second on-air video.
Or, for another example, if the second on-air video is not the promotional video and the remaining playing time of the second on-air video is greater than or equal to the playing threshold, the floating information may be output on the second on-air video.
Therefore, by delaying the request for the floating information, the video can be played normally, and the click rate of the floating information is ensured.
The specific implementation of the present embodiment will be further described in detail through specific application scenarios, as shown in fig. 2.
201. And requesting to acquire the content video and the promotion video in the task of the request.
Specifically, in the task, the acquisition of the content video may be specifically requested through a content video request, and the acquisition of the popularization video may be requested through a popularization video request.
202. It is determined whether the content video was successfully acquired (i.e., successfully returned and successfully parsed). If the content video is not successfully acquired, within a threshold time, the process is executed again 201; if the content video is successfully acquired, 203 is executed;
203. and judging whether the popularization video is successfully acquired. If the promotion video is not successfully acquired, executing 204; if the promotional video is successfully acquired, 214 is performed;
204. and requesting to acquire the promotion video.
205. And judging whether the popularization video is successfully acquired. If the promotion video is not successfully acquired, executing 204 within threshold time or threshold times; if the promotional video is successfully acquired, execution 206 is performed.
206. And judging whether the content video request corresponding to the current on-air video and the promotion video request corresponding to the promotion video belong to the same request task. If the task belongs to the same request task, executing 207; if not for the same requested task, 210 is performed.
207. And judging whether the position of the current on-air video in the information stream corresponding to the same request task is smaller than the set position threshold value N. If less than the location threshold N, execute 208; if greater than or equal to the position threshold N, 209 is performed.
208. And inserting the acquired popularization video into the Nth bit in the information stream corresponding to the same request task.
209. And inserting the acquired popularization video into the position after the video playing currently in the information stream corresponding to the same request task.
210. And judging whether the current on-air video is other promotion videos. If the current on-air video is other promotional videos, 211 is executed; if the current on-air video is not other promotional videos, 212 is performed.
211. And inserting the acquired popularization video into the position of a video content after the playing of the video in the information stream corresponding to the request task to which the current playing video belongs.
212. And judging whether the video after the playing video is other promotion videos. If the current video after the broadcast video is other promoted video, 213 is executed; if the current video after the broadcast video is not other promotional videos, execution 214 is performed.
213. And inserting the acquired popularization video into the position of two video contents spaced after the playing video in the information stream corresponding to the request task to which the current playing video belongs.
214. And inserting the acquired popularization video into the position behind the playing video in the information stream corresponding to the request task to which the playing video belongs.
215. And judging whether the current video on the air starts to be played and whether the buffer data volume of the current video on the air is larger than or equal to a preset buffer threshold value. If the current video in broadcasting starts to be played and the buffer data volume of the current video in broadcasting is larger than or equal to the preset buffer threshold value, 216 is executed;
216. request and obtain the floating information.
217. And judging whether the current on-air video is other promotion videos. If the current on-air video is other promotional videos, execution 218; if the current on-air video is not other promotional videos, 219 is performed.
218. And outputting the floating information on the next video of the current on-air video.
219. And judging whether the remaining playing time of the current video in playing is larger than or equal to a playing threshold value. If the value is greater than or equal to the playing threshold value, executing 220; if less than the play threshold, execution 218 is performed.
220. On the current on-air video, the floating information is output.
At this moment, in an information flow mode, timely insertion of the promotion video and effective output of the floating information are successfully achieved.
In this embodiment, the popularization video requested by the popularization video request is acquired at least twice, and then the popularization video is inserted into the information stream of the first on-air video according to the first on-air video currently played and the content video request corresponding to the first on-air video, so that the information stream into which the popularization video is inserted can be output.
In addition, by adopting the technical scheme provided by the application, after the acquisition of the promotion video requested by the first promotion video request fails, the promotion video can be requested again by further promoting the video request for the second time, the success rate of acquiring the promotion video can be improved, and the recall rate and the exposure rate of the promotion video are further improved.
In addition, by adopting the technical scheme provided by the application, the request relationship between the first on-air video and the promotion video is determined according to the content video request corresponding to the first on-air video and the promotion video request corresponding to the promotion video, such that in accordance with the first on-air video and the requested relationship between the first on-air video and the promotional video, the promotion video is inserted into the information stream of the first on-air video, and whether the promotion video and the first on-air video belong to the same request task is considered, so that different insertion strategies can be adopted according to the request relationship between the first broadcast video and the second broadcast video to realize the insertion of the promotion video into the information stream of the first broadcast video, therefore, the flexibility of the promoted video processing is improved, and the click rate of the promoted video can be further improved.
In addition, by adopting the technical scheme provided by the application, the suspension information is requested after delaying, so that the video can be played normally, and the click rate of the suspension information is ensured.
In addition, by adopting the technical scheme provided by the application, the user experience can be effectively improved.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
Another embodiment of the present application further provides an apparatus, including: one or more processors; the storage device is used for storing one or more programs, and when the one or more programs are executed by the one or more processors, the one or more processors implement the method for processing the promoted video provided by any embodiment of the embodiment corresponding to fig. 1.
FIG. 3 illustrates a block diagram of an exemplary computer system/server 12 suitable for use in implementing embodiments of the present application. The computer system/server 12 shown in FIG. 3 is only one example and should not be taken to limit the scope of use or functionality of embodiments of the present application.
As shown in FIG. 3, computer system/server 12 is in the form of a general purpose computing device. The components of computer system/server 12 may include, but are not limited to: one or more processors or processing units 16, a storage device or system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16.
Computer system/server 12 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by computer system/server 12 and includes both volatile and nonvolatile media, removable and non-removable media.
The system memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. The computer system/server 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 3, and commonly referred to as a "hard drive"). Although not shown in FIG. 3, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. System memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the application.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in system memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally perform the functions and/or methodologies of the embodiments described herein.
The computer system/server 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), with one or more devices that enable a user to interact with the computer system/server 12, and/or with any devices (e.g., network card, modem, etc.) that enable the computer system/server 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O) interface 44. Also, the computer system/server 12 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet) via the network adapter 20. As shown, network adapter 20 communicates with the other modules of computer system/server 12 via bus 18. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the computer system/server 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processing unit 16 executes various functional applications and data processing by running programs stored in the system memory 28, for example, implementing the method for processing the promoted video provided in any of the embodiments corresponding to fig. 1.
Another embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method for processing a promoted video provided in any embodiment of the corresponding embodiment of fig. 1.
In particular, any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or page components may be combined or integrated into another system, or some features may be omitted or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute some steps of the methods according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (12)
1. A method for processing promotional videos, comprising:
acquiring popularization videos requested by at least two times of popularization video requests;
inserting the promotion video into an information stream where a first on-air video is located according to the currently played first on-air video and a content video request corresponding to the first on-air video;
under the condition that a content video request corresponding to the first on-air video and a promotion video request corresponding to the promotion video belong to the same request task, different insertion strategies are adopted to insert the promotion video into an information stream corresponding to the same request task according to the relation between the position of the first on-air video in the information stream corresponding to the same request task and a preset position threshold value N so as to improve the exposure rate of the promotion video;
and outputting the information stream.
2. The method of claim 1, wherein obtaining the promotional video requested by the at least two promotional video requests comprises:
determining that the promotional video requested by the first promotional video request fails to be acquired;
requesting the promotion video again through a second promotion video request;
and successfully acquiring the popularization video requested by the second popularization video request.
3. The method of claim 2, wherein said requesting the promotional video again by a second promotional video request comprises:
immediately passing the second promotional video request to request the promotional video again; or
Delaying the second promotional video request to re-request the promotional video.
4. The method of claim 1, wherein the inserting the promotion video in the information stream where the first on-air video is located according to the currently played first on-air video and the content video request corresponding to the first on-air video comprises:
determining a request relationship between the first on-air video and the promotion video according to the content video request corresponding to the first on-air video and the promotion video request corresponding to the promotion video;
and inserting the promotion video into the information stream where the first on-air video is located according to the request relationship between the first on-air video and the promotion video.
5. The method of claim 4, wherein the inserting the promotion video in the information stream where the first on-air video is located according to the request relationship between the first on-air video and the promotion video comprises:
if the request relationship between the first on-air video and the promotion video is the same request task, inserting the promotion video into the information stream corresponding to the same request task according to the position of the first on-air video in the information stream corresponding to the same request task;
and if the request relationship between the first on-air video and the promotion video is that the first on-air video belongs to different request tasks, inserting the promotion video into the information stream corresponding to the request task to which the first on-air video belongs according to the first on-air video.
6. The method according to claim 5, wherein the inserting the promotion video in the information stream corresponding to the same request task according to the position of the first on-air video in the information stream corresponding to the same request task comprises:
if the position of the first on-air video in the information stream corresponding to the same request task is smaller than a preset position threshold value N, inserting the promotion video into the Nth bit of the information stream corresponding to the same request task;
and if the position of the first video-on-air in the information stream corresponding to the same request task is greater than or equal to a preset position threshold value N, inserting the promotion video into the position of the first video-on-air after zero video content in the information stream corresponding to the same request task.
7. The method of claim 5, wherein the inserting, according to the first on-air video, the promotional video into the information stream corresponding to the request task to which the first on-air video belongs comprises:
if the first on-air video is a promotion video in the information stream corresponding to the request task to which the first on-air video belongs, inserting the promotion video into a position of a video content spaced after the first on-air video in the information stream corresponding to the request task to which the first on-air video belongs;
if the first on-air video is not the promotion video in the information stream corresponding to the request task to which the first on-air video belongs, and the video after the first on-air video is the promotion video in the information stream corresponding to the request task to which the first on-air video belongs, inserting the promotion video into the position of two video contents at a distance after the first on-air video in the information stream corresponding to the request task to which the first on-air video belongs;
and if the first on-air video is not the promotion video and the video after the first on-air video is not the promotion video in the information stream corresponding to the request task to which the first on-air video belongs, inserting the promotion video into the position of the first on-air video after the first video at the interval of zero video content in the information stream corresponding to the request task to which the first on-air video belongs.
8. The method according to any one of claims 1 to 5, further comprising:
successfully acquiring the popularization video requested by the first popularization video request;
acquiring floating information according to a currently played second on-air video;
outputting the floating information on the second on-air video or a video next to the second on-air video.
9. The method of claim 8, wherein the obtaining the floating information according to the currently playing second on-air video comprises:
acquiring the buffer data volume of the second on-air video;
and acquiring the floating information according to the buffer data volume of the second on-air video.
10. The method of claim 8, wherein outputting the hover information over the second on-air video or a video next to the second on-air video comprises:
if the second on-air video is the promotion video, outputting the suspension information on a video next to the second on-air video;
and if the second on-air video is not the promotion video and the remaining playing time of the second on-air video is greater than or equal to the playing threshold value, outputting the floating information on the second on-air video.
11. An electronic device, characterized in that the device comprises:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement a method as claimed in any one of claims 1 to 10.
12. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, is adapted to carry out the method of any one of claims 1 to 10.
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| US9554093B2 (en) * | 2006-02-27 | 2017-01-24 | Microsoft Technology Licensing, Llc | Automatically inserting advertisements into source video content playback streams |
| US8654255B2 (en) * | 2007-09-20 | 2014-02-18 | Microsoft Corporation | Advertisement insertion points detection for online video advertising |
| CN109769128B (en) * | 2018-12-25 | 2021-07-13 | 北京达佳互联信息技术有限公司 | Video recommendation method, video recommendation device and computer-readable storage medium |
| CN110933472B (en) * | 2019-12-02 | 2021-10-22 | 深圳市云积分科技有限公司 | Method and device for realizing video recommendation |
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