CN111586447A - Flow guide method of multimedia website, playing method of multimedia data and server - Google Patents
Flow guide method of multimedia website, playing method of multimedia data and server Download PDFInfo
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- CN111586447A CN111586447A CN202010381300.4A CN202010381300A CN111586447A CN 111586447 A CN111586447 A CN 111586447A CN 202010381300 A CN202010381300 A CN 202010381300A CN 111586447 A CN111586447 A CN 111586447A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
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- Databases & Information Systems (AREA)
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Abstract
The embodiment of the invention provides a diversion method of a multimedia website, a playing method of multimedia data and a server, wherein the method comprises the following steps: receiving a target behavior log, wherein the target behavior log is a playing behavior log generated by a playing request sent by the electronic equipment based on multimedia data displayed by a webpage, and the target behavior log comprises a target identifier; judging whether the multimedia data meets the diversion condition or not according to the target identification of the target behavior log; if so, sending first feedback information to the electronic equipment, wherein the first feedback information is used for indicating the electronic equipment to play multimedia data in the target multimedia application; and if not, sending second feedback information to the electronic equipment, wherein the second feedback information is used for indicating the electronic equipment to play the multimedia data in the webpage. The embodiment of the invention provides a diversion method of a multimedia website, a playing method of multimedia data and a server, which can solve the problem of poor obtaining effect when the existing multimedia is applied to obtain a user.
Description
Technical Field
The invention relates to the technical field of data transmission, in particular to a flow guide method of a multimedia website, a playing method of multimedia data and a server.
Background
With the development of internet technology, various multimedia websites are increasing, and users can engage in entertainment activities such as watching videos or listening to music by accessing the various multimedia websites. Meanwhile, in order to improve the user experience, various multimedia websites usually have corresponding multimedia applications, so that the user can conveniently engage in the entertainment activities directly through the multimedia applications. However, the existing methods for acquiring users of multimedia applications are relatively simple and are generally based on the active selection of the user, i.e. the user actively downloads the multimedia application to obtain the user, resulting in relatively few users actually engaged in the above-mentioned entertainment activities through the multimedia application. Therefore, the existing multimedia application has the problem of poor acquisition effect when acquiring the user.
Disclosure of Invention
The embodiment of the invention aims to provide a diversion method of a multimedia website, a playing method of multimedia data and a server, so as to solve the problem that the existing multimedia application has poor obtaining effect when obtaining a user. The specific technical scheme is as follows:
in a first aspect of the present invention, there is provided a method for guiding a multimedia website, applied to a server, including:
receiving a target behavior log sent by an electronic device, wherein the target behavior log is as follows: the electronic equipment sends a play request to generate a play behavior log based on multimedia data displayed by a webpage, wherein the target behavior log comprises a target identifier corresponding to the multimedia data;
judging whether the multimedia data meets the diversion condition or not according to the target identification of the target behavior log;
if so, sending first feedback information to the electronic equipment, wherein the first feedback information is used for indicating the electronic equipment to play the multimedia data in a target multimedia application;
and if not, sending second feedback information to the electronic equipment, wherein the second feedback information is used for indicating the electronic equipment to play the multimedia data in the webpage.
In a second aspect of the present invention, there is also provided a method for playing multimedia data, applied to an electronic device, including:
sending a target behavior log to a server, wherein the target behavior log is as follows: the electronic equipment sends a play request to generate a play behavior log based on multimedia data displayed by a webpage, wherein the target behavior log comprises a target identifier corresponding to the multimedia data;
under the condition of receiving first feedback information sent by a server, playing the multimedia data in a target multimedia application;
and under the condition of receiving second feedback information sent by the server, playing the multimedia data in the target webpage.
In a third aspect of the present invention, there is also provided a server, including:
the receiving module is used for receiving a target behavior log sent by the electronic device, wherein the target behavior log is as follows: the electronic equipment sends a play request to generate a play behavior log based on multimedia data displayed by a webpage, wherein the target behavior log comprises a target identifier corresponding to the multimedia data;
the judging module is used for judging whether the multimedia data meets the diversion condition or not according to the target identification of the target behavior log;
the sending module is used for sending first feedback information to the electronic equipment when the multimedia data meet the diversion condition, wherein the first feedback information is used for indicating the electronic equipment to play the multimedia data in a target multimedia application;
the sending module is further configured to send second feedback information to the electronic device when the multimedia data does not meet the diversion condition, where the second feedback information is used to instruct the electronic device to play the multimedia data in the web page.
In a fourth aspect of the present invention, there is also provided an electronic device, including:
a sending module, configured to send a target behavior log to a server, where the target behavior log is: the electronic equipment sends a play request to generate a play behavior log based on multimedia data displayed by a webpage, wherein the target behavior log comprises a target identifier corresponding to the multimedia data;
the playing module is used for playing the multimedia data in the target multimedia application under the condition of receiving the first feedback information sent by the server;
the playing module is further configured to play the multimedia data in the target webpage under the condition that the second feedback information sent by the server is received.
In a fifth aspect of the present invention, there is also provided a multimedia data playing system, including the server and the electronic device.
In a sixth aspect of the present invention, there is also provided an electronic device, including a processor, a communication interface, a memory and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;
a memory for storing a computer program;
and the processor is used for realizing the flow guiding method steps of the multimedia website when executing the program stored in the memory.
In a seventh aspect of the present invention, there is also provided a computer-readable storage medium, on which a computer program is stored, which when executed by a processor, implements the method steps of the streaming of the multimedia website.
In the embodiment of the invention, a target behavior log sent by electronic equipment is received, wherein the target behavior log is a play behavior log generated by the electronic equipment aiming at a multimedia data sending play request displayed by a webpage, then a target identifier in the target behavior log is judged to determine whether the multimedia data meets a diversion condition, when the multimedia data meets the diversion condition, the electronic equipment is instructed to play the multimedia data in a target multimedia application through first feedback information, and when the multimedia data does not meet the diversion condition, the electronic equipment is instructed to play the multimedia data in the webpage through second feedback information. Therefore, the user watching the specific multimedia data through the webpage can be guided to the target multimedia application, so that channels for the target multimedia application to acquire the user are increased, more access users are brought to the target multimedia user, and the problem that the existing multimedia application is poor in acquiring effect when the user is acquired is solved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
FIG. 1 is a flowchart illustrating a method for navigating a multimedia website according to an embodiment of the present invention;
FIG. 2 is a second flowchart illustrating a method for navigating a multimedia website according to an embodiment of the present invention;
FIG. 3 is a third flowchart illustrating a method for navigating a multimedia website according to an embodiment of the present invention;
FIG. 4 is a fourth flowchart illustrating a method for navigating a multimedia website according to an embodiment of the present invention;
FIG. 5 is a schematic structural diagram of a server according to an embodiment of the present invention;
FIG. 6 is a schematic structural diagram of an electronic device according to an embodiment of the invention;
FIG. 7 is a schematic structural diagram of a multimedia data playing system according to an embodiment of the present invention;
fig. 8 is a second schematic structural diagram of an electronic device according to a second embodiment of the invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.
Referring to fig. 1, fig. 1 is a flow guiding method of a multimedia website, applied to a server, according to an embodiment of the present invention, including the following steps:
The multimedia data displayed on the web page may refer to: video data on a video website, or multimedia data such as music data on a music website. Specifically, taking a video website as an example, a home page of the video website usually shows promotional pictures of various videos, wherein the promotional pictures are usually used as a playing entry of the video, and a user can jump to a webpage for playing the video by clicking the promotional pictures and play the video through the webpage. In this case, the playing request sent by the electronic device based on the multimedia data displayed on the web page may be a user clicking a specific video advertisement picture on a video website, at this time, the electronic device responds to the corresponding playing request sent to the server by the clicking operation, and the server issues the corresponding video resource to the electronic device when receiving the playing request, so as to play the video on the electronic device. When the electronic device sends the play request to the service, the electronic device usually generates a target behavior log corresponding to the play request. In addition, the above-mentioned electronic device may also be a play request sent based on multimedia data displayed on a web page, for example, a video not in a play state is provided on a certain web page, when a user clicks the play button of the video, the electronic device sends the play request to the server, and the electronic device may further generate a corresponding target behavior log according to the click behavior of the user, and at the same time, the generated target behavior log is sent to the server.
The target behavior log may include information related to a video to be played and information related to a user requesting to play the multimedia data, for example, an ID of an album to which the multimedia data belongs, an ID of the multimedia data, and an ID of the user. Wherein, the target identification can be ID of the album to which the multimedia data belongs or ID of the multimedia data. The album in the album to which the multimedia data belongs may refer to a certain drama, and the multimedia data is one of the episodes of the drama. Specifically, when the multimedia data does not belong to the multimedia data in the album, the target identifier is an ID of the multimedia data, and when the multimedia data belongs to one set in the album, the target identifier is an ID of the album.
The server may be a server in Business Intelligence (BI) service in a multimedia data service platform. The web page may be an HTML5(HyperText Markup Language 5.0) page.
And step 102, judging whether the multimedia data meets the diversion condition or not according to the target identification of the target behavior log.
The server may be configured with an identification function for identifying whether the multimedia data meets the streaming condition. The diversion condition may be a manually set diversion rule, for example, "whether the tv shows belong to a currently hot-broadcasted tv show", "whether the tv shows belong to a preset diversion list", or the like may be used as the diversion condition.
Specifically, after receiving the target behavior log, the server may identify the target identifier in the target behavior log, and determine the identified target identifier to determine whether the multimedia data meets a diversion condition.
Through the judgment of the step 102, if it is determined that the multimedia data meets the diversion condition, the server may send the first feedback information to the electronic device, and the electronic device executes a diversion pull-up operation when receiving the first feedback information, where the electronic device may perform diversion pull-up based on an ulink mode or a schema mode. Specifically, in the process, the electronic device may open a target multimedia application corresponding to the multimedia website, for example, when the multimedia website is a video website of an odds and happiness platform, the target multimedia application may be an odds and happiness client, and play the multimedia data through the target multimedia application, so as to implement diversion of a user on the video website to the target multimedia application.
It should be noted that the server may issue the multimedia data to the server based on the play request of the electronic device, and in addition, the server may also issue the multimedia data to the electronic device while sending the first feedback information to the electronic device.
The above-mentioned flow guiding process should be completed after the electronic device sends the play request and before the electronic device plays the multimedia data.
Optionally, when it is determined that the multimedia data meets the diversion condition based on step 102, the server may issue a dialog box to the user, where the dialog box may display the following content, "whether to play the multimedia data through the target multimedia application," and the dialog box may also display two options, "yes" and "no," so that the diversion can be pulled up based on the selection of the user.
Optionally, when it is determined that the multimedia data meets the diversion condition through step 102, the server may further determine whether the target multimedia application is installed on the electronic device, and when it is determined through the determination that the target multimedia application is not installed on the electronic device, may issue a page including a download link of the target multimedia application to the electronic device, and prompt the user to download the target multimedia application by clicking the download link in the page. And when the target multimedia application is judged to be installed in the electronic equipment, the diversion pulling-up action can be executed.
And step 104, if not, sending second feedback information to the electronic device, wherein the second feedback information is used for indicating the electronic device to play the multimedia data in the webpage.
If it is determined that the multimedia data does not meet the diversion condition through the judgment of the step 102, the server sends the multimedia data to the electronic device according to the playing flow of the conventional video website, and then the webpage of the video website plays the video in a window form.
In the embodiment of the invention, a target behavior log sent by electronic equipment is received, then a target identifier in the target behavior log is judged to determine whether the multimedia data meets a diversion condition, when the multimedia data meets the diversion condition, the electronic equipment is instructed to play the multimedia data in a target multimedia application through first feedback information, and when the multimedia data does not meet the diversion condition, the electronic equipment is instructed to play the multimedia data in a webpage through second feedback information. Therefore, the User watching the specific multimedia data through the webpage can be guided to the target multimedia application, so that channels for the target multimedia application to acquire the User are increased, more access users are brought to the target multimedia User, and the number of Active users (DAU) of the target multimedia application is increased.
Optionally, when the multimedia data is video data, the diversion condition may be "whether the multimedia data belongs to currently hot-played video data", so that a user watching a hot-played drama through a video website may be diverted to a corresponding video player, and at this time, the video player is the target multimedia application. Since the number of users watching a hot play is usually very large, diverting such users to the video player may further bring more accessing users to the video player. Meanwhile, because there are many users watching a hot play in the same time period, and the number of users that can be accepted by the video website at the same time is usually limited, if the number of users that can be accepted by the video website at the same time is too large, the problem that the buffering time is too long and even the video website is paralyzed may occur when the user watches the video. Therefore, the user can watch the hot broadcast through the video website to the video player, and the watching experience of the user can be improved.
Specifically, in order to implement diversion of a user watching a hot play through a video website to a video player, please refer to fig. 2, an embodiment of the present invention further provides another diversion method for a video website, including the following steps:
The play behavior log may be a play behavior log generated by all videos watched through the video website or the video player within a preset time period collected by the server.
The preset time period may be a relative time period with respect to the current time point, for example, may be all play activity logs generated on the day before the current time point. The manner of the server obtaining the play behavior log set may be: based on a play behavior log sent to a server each time a user watches a specific video, counting all play behavior logs sent by all users within a preset time period, and then inputting all the counted play behavior logs into the play behavior log set; in addition, all the behavior logs in a preset time period may be recorded by the electronic device, and all the counted play behavior logs of the current day are sent to the server at a specified time point, for example, 24:00 a day, so that the server may receive data sent by all the electronic devices at the specified time point, thereby generating a corresponding play behavior log set.
Specifically, since the target identifier is an identifier corresponding to video data (i.e., the multimedia data), for example, an ID of a video, and each different video has a specific ID, the play behavior logs having the same target identifier are divided into the same group, and actually, the play behavior logs generated by watching the same video are divided into the same log group, for example, all the play behavior logs generated by watching a certain tv series or movie can be divided into the same group. Therefore, the playing times of a specific video can be conveniently counted, and whether the video data is the current hot play drama or not can be conveniently counted.
The specific process of generating the identifier set is as follows: the method comprises the steps of sorting a plurality of log groups according to the number of playing logs contained in each log group, and taking the first N log groups containing more playing behavior logs as target log groups. And after N target log groups are determined, further inputting the target identification corresponding to each target daily group into the identification set, thus finishing the generation step of the identification set. The video resources corresponding to the target identifiers in the identifier set belong to video resources with a large playing frequency in a preset time period, so that the identifier set can be regarded as the identifier set of the current hot play, the current hot play can be determined from massive videos, and the play behavior logs can be sent to the server when a user plays a specific video, so that the server only needs to store the play behavior logs each time the play behavior logs are received, all the play behavior logs received in the preset time period are taken as the play behavior log set, other data acquisition operations are not needed, and thus the current resources can be used for completing the flow guide pull-up action of the video data, and additional overhead is reduced.
Specifically, after the identifier set is generated, the generated identifier set may be written into a preset database, where the preset database may be MySQL, MongoDB, or Hive.
This step corresponds to step 101 in the above embodiment, and is not described herein again to avoid repetition.
And querying in the identifier set by taking the target identifier of the target behavior log as a query condition, wherein if the target identifier is queried in the identifier set, the video data is proved to be in accordance with the diversion condition, and if the target identifier is not queried, the video data is proved to be not in accordance with the diversion condition.
this step corresponds to step 103 in the above embodiment, and is not described herein again to avoid repetition.
This step corresponds to step 104 in the above embodiment, and is not described herein again to avoid repetition.
In actual application, a hot play stream guidance interface may be written at an HTML5 end of the electronic device, and when a user accesses a play page of HTML5, that is, when the electronic device sends a play request, the target behavior log is sent to the server through the hot play stream guidance interface, and a target identifier of the target behavior log is checked to determine whether video data corresponding to the target behavior log belongs to current hot-play video data. And when the video data belongs to the video data which is currently hot-played, respectively carrying out flow guide pull-up operation in a hot-line ulink mode or a schema mode according to different versions of the operating system. And when the video data does not belong to the video data which is currently hot played, playing the video data on a playing page of the HTML 5.
Optionally, after the obtaining the play behavior log set, the method further includes:
updating the play behavior log in the play behavior log set every other preset time length to generate an updated identification set;
in this step, the play behavior log in the play behavior log set is updated every preset time interval, so as to ensure that the target identifier of the current hot play is always stored in the identifier set, for example, the play behavior log set may be updated 24:00 a day, and the specific updating process is as follows: and replacing the original play behavior log in the play behavior log set by all play behavior logs received on the same day, so that the hot play drama on the next day can be predicted by means of the data on the previous day, and the diversion pull-up action is completed according to the prediction result, thereby improving the diversion effect.
Specifically, the method provided by the embodiment of the present invention may automatically update the identifier set according to all collected play behavior logs of the previous day, that is, the diversion conditions of each day are automatically generated according to the data of the previous day, and the process is an automatic calculation process, which does not need manual operation, and reduces the manual operation cost.
In addition, the process of generating the updated identifier set according to the updated play behavior log set in this step is similar to the process of generating the identifier set according to the play behavior log set, and is not repeated here to avoid repetition.
The step of judging whether the video data meets the diversion condition or not according to the target identifier of the target behavior log comprises the following steps:
and judging whether the target identification of the target behavior log is the identification in the updated identification set.
Specifically, in this step, when determining whether the video data meets the diversion condition through the target identifier of the target behavior log, the target identifier is always used as the query condition, and the query is performed in the latest identifier set (that is, the identifier set generated in the morning 00: 00 of the day).
Optionally, the play behavior log further includes an identity of the user, and before the generating the identity set, the method further includes:
and filtering the log packets under the condition that the log packets comprise at least two play action logs with the same identification, wherein each identification in the log packets only reserves one play action log.
In this case, since the identity and the target identifier in the play behavior log are the same, the play behavior log is regarded as a repeated play behavior log, and therefore, after all play behavior logs are grouped according to the target identifier to obtain a plurality of log groups, each log group is further filtered, and the repeated play behavior logs in the log groups are filtered, that is, only one play behavior log is reserved for each identity. Thus, when the number of the play behavior logs in the log group is counted, the counted number of the play behavior logs of each log group is the number of users viewing the video data corresponding to the log group. The log groups are sorted according to the number of users watching the video data corresponding to the log groups, and then the log groups corresponding to the N current hot play plays are screened out, so that the screened-out result is more reasonable, and the effect of identifying the hot play can be further improved.
Referring to fig. 3, an embodiment of the present invention further provides a method for playing multimedia data, applied to an electronic device, including:
This embodiment is a method embodiment on the side of the electronic device corresponding to the above embodiment, wherein each step in this embodiment corresponds to the step executed by the electronic device in the above embodiment, and the same technical effect can be achieved.
Optionally, the sending the target behavior log to the service includes:
and under the condition that the playing behavior operation of the user for the multimedia data displayed on the webpage is received, sending the target behavior log to the server.
The target behavior log is a behavior log generated based on the playing behavior operation of the user on the multimedia data displayed on the webpage.
Specifically, under the condition that the playing behavior operation of the user on the multimedia data displayed on the webpage is received, the target playing behavior log generated by the playing behavior operation of the multimedia data displayed on the webpage, which is acted by the user, is sent to the server, so that the server can judge whether the multimedia data required to be played by the user is hot-played multimedia data or not when the user plays the specific multimedia data through the webpage, and further the user watching the specific multimedia data through the webpage is conveniently guided to the target multimedia application.
In order to facilitate understanding of the diversion method for a multimedia website provided in the embodiment of the present invention, the following describes a process of the diversion method for a multimedia website with reference to fig. 4. Specifically, the method for guiding the multimedia website comprises the following steps:
(1) sending the acquired play behavior log set to a server by the electronic equipment; (2) after receiving the play behavior log set, the server reads play behavior logs in the play behavior log set, wherein the play behavior log set comprises all the play behavior logs generated within a preset time period; (3) the list of identifications is determined by Spark calculation and the resulting list of identifications is stored on a data storage medium (e.g., MySQL, MongoDB, Hive, etc.). (4) When receiving a play behavior operation of a user on multimedia data displayed on a webpage, an electronic device generates a pingback log, wherein the pingback log comprises related information such as an ID of an album to which the multimedia data belongs, an ID of the multimedia data, an ID of the user, a browser UA, a browser operator and the like, and at the moment, the electronic device acquires the ID of the album to which the multimedia data belongs, the ID of the multimedia data and the ID of the user from the pingback log as a target behavior log and sends the target behavior log to a server; (5) the server calls a check service after receiving the target behavior log to determine whether the multimedia data which the user wants to play currently belongs to the currently hot-played multimedia data, if so, the target multimedia application is pulled up based on a ulink or schema mode, and if not, the multimedia data is played through a webpage.
The server can calculate and determine whether the multimedia data belongs to the multimedia data of the current hot broadcast only based on the ID of the album to which the multimedia data belongs, the ID of the multimedia data and the ID of the user in the pingback log, and related information such as a browser UA and a browser operator in the pingback log does not participate in the calculation process of whether the multimedia data belongs to the multimedia data of the current hot broadcast. Therefore, after the pingback log is generated in the electronic device, the electronic device further acquires the ID of the album to which the multimedia data belongs, the ID of the multimedia data and the ID of the user from the pingback log as the target behavior log, and sends the target behavior log to the server.
In this embodiment, when a user requests to play multimedia data displayed in a web page, the server determines whether the multimedia data requested to be played by the user is data of currently hot-played multimedia data, if so, the target multimedia application is pulled up based on a ulink or schema mode, and if not, the multimedia data is played through the web page. Therefore, the user watching the specific multimedia data through the webpage can be guided to the target multimedia application, so that channels for the target multimedia application to acquire the user are increased, more access users are brought to the target multimedia user, and the problem that the existing multimedia application is poor in acquiring effect when the user is acquired is solved.
Referring to fig. 5, fig. 5 is a diagram illustrating a server 500 according to an embodiment of the present invention, including:
a receiving module 501, configured to receive a target behavior log sent by an electronic device, where the target behavior log is: the electronic equipment sends a play request to generate a play behavior log based on multimedia data displayed by a webpage, wherein the target behavior log comprises a target identifier corresponding to the multimedia data;
a judging module 502, configured to judge whether the multimedia data meets a diversion condition according to the target identifier of the target behavior log;
a sending module 503, configured to send first feedback information to the electronic device when the multimedia data meets a diversion condition, where the first feedback information is used to instruct the electronic device to play the multimedia data in a target multimedia application;
the sending module 503 is further configured to send second feedback information to the electronic device when the multimedia data does not meet the diversion condition, where the second feedback information is used to instruct the electronic device to play the multimedia data in the web page.
The server 500 provided in the embodiment of the present invention is a device corresponding to the method in the foregoing embodiment, wherein the server 500 may implement the method steps performed by the server in the foregoing method embodiment, and for avoiding repetition, details are not described herein again.
Optionally, the server 500 further includes:
the system comprises an acquisition module, a processing module and a processing module, wherein the acquisition module is used for acquiring a play behavior log set, and the play behavior log set comprises all play behavior logs generated in a preset time period;
the dividing module is used for dividing the playing behavior logs with the same target identifier in the playing behavior log set into the same group to obtain a plurality of log groups;
a generating module configured to generate an identification set, wherein the identification set includes: the plurality of log groups comprise N target identifications corresponding to the first N log groups with a larger number of the play action logs, wherein N is more than or equal to 1;
the judging module is specifically configured to judge whether a target identifier of the target behavior log is an identifier in the identifier set.
Optionally, the server 500 further includes:
the updating module is used for updating the play behavior logs in the play behavior log set every other preset time length so as to generate an updated identification set;
the determining module 502: and the target behavior log is also used for judging whether the target identification of the target behavior log is the identification in the updated identification set.
Optionally, the play behavior log further includes an identity of the user, and the server 500 further includes:
and a filtering module, configured to filter the log packets before the identifier set is generated and under the condition that the log packets include at least two play behavior logs with the same identifiers, where each identifier in the log packets only retains one play behavior log.
Referring to fig. 6, fig. 6 is an electronic device 600 according to an embodiment of the present invention, including:
a sending module 601, configured to send a target behavior log to a server, where the target behavior log is: the electronic equipment sends a play request to generate a play behavior log based on multimedia data displayed by a webpage, wherein the target behavior log comprises a target identifier corresponding to the multimedia data;
the playing module 602 is configured to play the multimedia data in the target multimedia application when first feedback information sent by the server is received;
the playing module 602 is further configured to play the multimedia data in the target webpage when receiving the second feedback information sent by the server.
An electronic device 600 provided in the embodiment of the present invention is an electronic device corresponding to the method in the foregoing embodiment, wherein the electronic device 600 may implement the method steps performed by the electronic device in the foregoing method embodiment, and for avoiding repetition, details are not described here again.
Referring to fig. 7, an embodiment of the present invention further provides a playing system 700 for multimedia data, including the server 701 according to any of the above embodiments and the electronic device 702 according to any of the above embodiments.
The server 701 and the electronic device 702 in this embodiment may be the server and the electronic device in any of the above embodiments, and the specific structure and the beneficial effects thereof are similar to those in the above embodiments, and are not described herein again to avoid repetition.
An embodiment of the present invention further provides an electronic device, as shown in fig. 8, which includes a processor 801, a communication interface 802, a memory 803, and a communication bus 804, where the processor 801, the communication interface 802, and the memory 803 complete mutual communication through the communication bus 804,
a memory 803 for storing a computer program;
the processor 801 is configured to implement the following steps when executing the program stored in the memory 803:
receiving a target behavior log sent by an electronic device, wherein the target behavior log is as follows: the electronic equipment sends a play request to generate a play behavior log based on multimedia data displayed by a webpage, wherein the target behavior log comprises a target identifier corresponding to the multimedia data;
judging whether the multimedia data meets the diversion condition or not according to the target identification of the target behavior log;
if so, sending first feedback information to the electronic equipment, wherein the first feedback information is used for indicating the electronic equipment to play the multimedia data in a target multimedia application;
and if not, sending second feedback information to the electronic equipment, wherein the second feedback information is used for indicating the electronic equipment to play the multimedia data in the webpage.
Optionally, before the receiving the target behavior log sent by the electronic device, the method further includes:
acquiring a play behavior log set, wherein the play behavior log set comprises all play behavior logs generated in a preset time period;
dividing the playing behavior logs with the same target identifier in the playing behavior log set into the same group to obtain a plurality of log groups;
generating a set of identities, wherein the set of identities comprises: the plurality of log groups comprise N target identifications corresponding to the first N log groups with a larger number of the play action logs, wherein N is more than or equal to 1;
the step of judging whether the multimedia data meets the diversion condition or not according to the target identifier of the target behavior log comprises the following steps:
and judging whether the target identification of the target behavior log is the identification in the identification set.
Optionally, after the obtaining the play behavior log set, the method further includes:
updating the play behavior log in the play behavior log set every other preset time length to generate an updated identification set;
the step of judging whether the multimedia data meets the diversion condition or not according to the target identifier of the target behavior log comprises the following steps:
and judging whether the target identification of the target behavior log is the identification in the updated identification set.
Optionally, the play behavior log further includes an identity of the user, and before the generating the identity set, the method further includes:
and filtering the log packets under the condition that the log packets comprise at least two play action logs with the same identification, wherein each identification in the log packets only reserves one play action log.
The communication bus mentioned in the above terminal may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the terminal and other equipment.
The Memory may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the device can also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.
In another embodiment of the present invention, there is also provided a computer-readable storage medium, having stored therein instructions, which when executed on a computer, cause the computer to execute the method for guiding a multimedia website according to any one of the above embodiments.
In another embodiment of the present invention, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method for streaming a multimedia website as described in any of the above embodiments.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.
Claims (12)
1. A diversion method of a multimedia website is applied to a server, and is characterized by comprising the following steps:
receiving a target behavior log sent by an electronic device, wherein the target behavior log is as follows: the electronic equipment sends a play request to generate a play behavior log based on multimedia data displayed by a webpage, wherein the target behavior log comprises a target identifier corresponding to the multimedia data;
judging whether the multimedia data meets the diversion condition or not according to the target identification of the target behavior log;
if so, sending first feedback information to the electronic equipment, wherein the first feedback information is used for indicating the electronic equipment to play the multimedia data in a target multimedia application;
and if not, sending second feedback information to the electronic equipment, wherein the second feedback information is used for indicating the electronic equipment to play the multimedia data in the webpage.
2. The method of claim 1, wherein prior to receiving the target behavior log sent by the electronic device, the method further comprises:
acquiring a play behavior log set, wherein the play behavior log set comprises all play behavior logs generated in a preset time period;
dividing the playing behavior logs with the same target identifier in the playing behavior log set into the same group to obtain a plurality of log groups;
generating a set of identities, wherein the set of identities comprises: the plurality of log groups comprise N target identifications corresponding to the first N log groups with a larger number of the play action logs, wherein N is an integer greater than or equal to 1;
the step of judging whether the multimedia data meets the diversion condition or not according to the target identifier of the target behavior log comprises the following steps:
and judging whether the target identification of the target behavior log is the identification in the identification set.
3. The method of claim 2, wherein after the obtaining the play activity log set, the method further comprises:
updating the play behavior log in the play behavior log set every other preset time length to generate an updated identification set;
the step of judging whether the multimedia data meets the diversion condition or not according to the target identifier of the target behavior log comprises the following steps:
and judging whether the target identification of the target behavior log is the identification in the updated identification set.
4. The method of claim 2, wherein the play activity log further comprises an identification of the user, and wherein prior to the generating the set of identifications, the method further comprises:
and filtering the log packets under the condition that the log packets comprise at least two play action logs with the same identification, wherein each identification in the log packets only reserves one play action log.
5. A playing method of multimedia data is applied to electronic equipment, and is characterized by comprising the following steps:
sending a target behavior log to a server, wherein the target behavior log is as follows: the electronic equipment sends a play request to generate a play behavior log based on multimedia data displayed by a webpage, wherein the target behavior log comprises a target identifier corresponding to the multimedia data;
under the condition of receiving first feedback information sent by a server, playing the multimedia data in a target multimedia application;
and under the condition of receiving second feedback information sent by the server, playing the multimedia data in the target webpage.
6. The method of claim 5, wherein sending the target behavior log to the service comprises:
and under the condition that the playing behavior operation of the user for the multimedia data displayed on the webpage is received, sending the target behavior log to the server.
7. A server, comprising:
the receiving module is used for receiving a target behavior log sent by the electronic device, wherein the target behavior log is as follows: the electronic equipment sends a play request to generate a play behavior log based on multimedia data displayed by a webpage, wherein the target behavior log comprises a target identifier corresponding to the multimedia data;
the judging module is used for judging whether the multimedia data meets the diversion condition or not according to the target identification of the target behavior log;
the sending module is used for sending first feedback information to the electronic equipment when the multimedia data meet the diversion condition, wherein the first feedback information is used for indicating the electronic equipment to play the multimedia data in a target multimedia application;
the sending module is further configured to send second feedback information to the electronic device when the multimedia data does not meet the diversion condition, where the second feedback information is used to instruct the electronic device to play the multimedia data in the web page.
8. The server of claim 7, further comprising:
the system comprises an acquisition module, a processing module and a processing module, wherein the acquisition module is used for acquiring a play behavior log set, and the play behavior log set comprises all play behavior logs generated in a preset time period;
the dividing module is used for dividing the playing behavior logs with the same target identifier in the playing behavior log set into the same group to obtain a plurality of log groups;
a generating module configured to generate an identification set, wherein the identification set includes: the plurality of log groups comprise N target identifications corresponding to the first N log groups with a larger number of the play action logs, wherein N is more than or equal to 1;
the judging module is specifically configured to judge whether a target identifier of the target behavior log is an identifier in the identifier set.
9. An electronic device, comprising:
a sending module, configured to send a target behavior log to a server, where the target behavior log is: the electronic equipment sends a play request to generate a play behavior log based on multimedia data displayed by a webpage, wherein the target behavior log comprises a target identifier corresponding to the multimedia data;
the playing module is used for playing the multimedia data in the target multimedia application under the condition of receiving the first feedback information sent by the server;
the playing module is further configured to play the multimedia data in the target webpage under the condition that the second feedback information sent by the server is received.
10. A system for playing multimedia data, comprising the server according to any one of claims 7 to 8 and the electronic device according to claim 9.
11. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any one of claims 1 to 6 when executing a program stored in the memory.
12. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-6.
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