CN111586429A - Live broadcast interaction method, device and system - Google Patents

Live broadcast interaction method, device and system Download PDF

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Publication number
CN111586429A
CN111586429A CN202010383641.5A CN202010383641A CN111586429A CN 111586429 A CN111586429 A CN 111586429A CN 202010383641 A CN202010383641 A CN 202010383641A CN 111586429 A CN111586429 A CN 111586429A
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Prior art keywords
live broadcast
account
live
cluster
merchant
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CN202010383641.5A
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CN111586429B (en
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李星军
尹昕熠
颜明伟
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21Server components or server architectures
    • H04N21/218Source of audio or video content, e.g. local disk arrays
    • H04N21/2187Live feed

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present disclosure relates to a live broadcast interaction method, device, electronic device, and storage medium, which are used to at least solve the problem that a live broadcast method provided in the related art cannot refer to live broadcast data in a live broadcast interaction process, and cannot update live broadcast accounts, resulting in poor exposure rate of each live broadcast account, and further resulting in low utilization rate of a live broadcast platform, and the method includes: receiving an account number matching request sent by a first direct-playing account number; the account matching request carries merchant information; establishing a live broadcast cluster according to the merchant information, and setting the first live broadcast account as a primary account of the live broadcast cluster; and acquiring a second live broadcast account according to a preset adding rule, and adding the second live broadcast account as a sub-account into the live broadcast cluster.

Description

Live broadcast interaction method, device and system
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to a live broadcast interaction method and apparatus, an electronic device, and a storage medium system.
Background
With the rapid development of internet information technology, various internet products are appeared, and the daily work and life of people are greatly facilitated.
And in addition, the appearance of various video live broadcast platforms brings more forms of social contact modes and more real-time social contact experience to people, and gradually becomes a main entertainment mode of people in daily life. In order to attract more audiences to watch live broadcast by using the live broadcast platform, the live broadcast platform provides various live broadcast interaction modes for anchor selection, such as anchor live broadcast fight, gift delivery interaction, live broadcast with wheat and the like.
Although the existing live broadcast platform provides various live broadcast modes, the existing live broadcast platform is single in function and cannot meet the use requirements of a main broadcast or audiences. For example, taking a live broadcast mode of live broadcast fight as an example, an existing live broadcast platform can only provide a one-to-one fight mode between anchor broadcasters, a fight opponent randomly selects or the anchor automatically selects, a fight result is only related to the amount of gifts received by two anchor broadcasts during the fight period, the live broadcast mode is monotonous, the selection of the opponent is irrelevant to live broadcast content, fight win-win is not related to live broadcast data, the live broadcast mode is obviously not beneficial to increasing the exposure rate of the anchor broadcasts, the number of fans of the anchor broadcasts cannot be increased, the utilization rate of the live broadcast platform cannot be increased, and further the occupation rate of the live broadcast platform in the live broadcast industry cannot be increased.
Therefore, a live broadcast interaction scheme is urgently needed at present, live broadcast data can be referred in the live broadcast interaction process, exposure of a main broadcast can be increased more quickly through live broadcast interaction, and the utilization rate of a live broadcast platform can be improved better.
Disclosure of Invention
The present disclosure provides a live broadcast interaction method, a live broadcast interaction device, an electronic device, and a storage medium, so as to at least solve the problem that a live broadcast method provided in the related art cannot refer to live broadcast data in a live broadcast interaction process, and cannot update live broadcast accounts, resulting in poor exposure rate of each live broadcast account, and further resulting in low utilization rate of a live broadcast platform. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, a live broadcast interaction method is provided, including:
receiving an account number matching request sent by a first direct-playing account number; the account matching request carries merchant information; establishing a live broadcast cluster according to the merchant information, and setting the first live broadcast account as a primary account of the live broadcast cluster; and acquiring a second live broadcast account according to a preset adding rule, and adding the second live broadcast account as a sub-account into the live broadcast cluster.
According to a second aspect of the embodiments of the present disclosure, there is provided a live broadcast interaction apparatus, including:
the matching request receiving unit is configured to execute receiving of an account matching request sent by a first direct-broadcast account; the account matching request carries merchant information;
a live broadcast cluster creating unit configured to create a live broadcast cluster according to the merchant information, and set the first live broadcast account as a primary account of the live broadcast cluster;
and the account adding unit is configured to execute obtaining a second live broadcast account according to a preset adding rule, and add the second live broadcast account as a sub account into the live broadcast cluster.
According to a third aspect of the embodiments of the present disclosure, there is provided a live interactive electronic device, including:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement any of the live interaction method steps of the first aspect.
According to a fourth aspect of embodiments of the present disclosure, there is provided a storage medium including: the instructions in the storage medium, when executed by a processor of a live interactive electronic device, enable the live interactive electronic device to perform any of the live interactive method steps of the first aspect.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising:
when it is run on the device, it causes the item packaging device to perform: any one of the live interaction method steps of the first aspect.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
by adopting the live broadcast interaction method provided by the embodiment of the disclosure, the live broadcast account of the anchor broadcast can be directly butted with the cooperative merchant of the live broadcast platform, and the multi-account linkage live broadcast is applied for the cooperative merchant by sending the account matching request to the live broadcast platform, so that the live broadcast platform can create a live broadcast cluster corresponding to the merchant information according to the merchant information carried in the account matching request sent by the first live broadcast account, and the second live broadcast account is screened out by the primary account and added into the live broadcast cluster as the sub-account, so as to realize the common live broadcast of the multi-account aiming at the same merchant type, compared with the single live broadcast mode in the related technology, the multi-person live broadcast mode can better absorb the drainage amount, ensure that the merchant, the live broadcast platform and the live broadcast account can have higher attention degree increase, and further improve the exposure degree of the live broadcast account through the live broadcast interaction, and then can promote live broadcast platform's rate of utilization better.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
FIG. 1 is a flow diagram illustrating a method of live interaction in accordance with an exemplary embodiment;
FIG. 2 is a schematic diagram illustrating an account invitation interface in accordance with an illustrative embodiment;
FIG. 3 is a block diagram illustrating a live interaction device, according to an example embodiment;
fig. 4 is a block diagram illustrating a live interactive electronic device, according to an example embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
Technical solutions provided by embodiments of the present disclosure are described in detail below with reference to the accompanying drawings.
The embodiment of the disclosure provides a live broadcast interaction method, which is used for at least solving the problems that live broadcast accounts cannot be relatively poor in exposure rate and further low in utilization rate of a live broadcast platform due to the fact that live broadcast data cannot be referred to and live broadcast accounts cannot be updated in a live broadcast interaction process in a live broadcast method provided in the related art.
The execution subject of the live broadcast interaction method provided by the embodiment of the disclosure may be, but is not limited to, at least one of a mobile phone, a tablet Computer, a Personal Computer (PC), a smart television, and any terminal device capable of running an application program. Alternatively, the execution subject of the method may also be the application itself installed on the above device, such as a live APP, a short video APP, and a shopping APP. In addition, the execution main body of the method can also be a server, such as a background server of a live APP, a background server of a short video APP, a background server of a shopping APP and the like.
For convenience of description, the live activity method provided by the embodiment of the present disclosure is described below by taking a background server of the short video APP as an example of an execution subject of the method. It is understood that the background server executing the method with the short video APP is only an exemplary illustration and should not be construed as a limitation to the embodiments of the present disclosure.
Fig. 1 is a flowchart illustrating a live activity method according to an exemplary embodiment, where the live activity method is used in a background server of a short video APP as shown in fig. 1, and includes the following steps:
in step S101, an account matching request sent by a first direct-broadcast account is received;
the first live account may be a personal account of a live user (anchor), or the first account may also be an enterprise account of a third-party merchant or an enterprise cooperating with the short video APP. In the related technology, part of merchants or enterprises can establish merchant enterprise live broadcast account numbers in a mode of cooperating with the short video APP, and realize the purpose of propaganda of merchant products by live broadcast on the short video APP. In the related technology, whether the live broadcast is personal live broadcast or enterprise live broadcast, the live broadcast is always carried out through the same account, and the live broadcast effect brought by the live broadcast is often unsatisfactory.
Therefore, in order to bring a better live broadcast effect, the embodiment of the disclosure provides a method for performing live broadcast by a team, a user can send an account matching request to a background server through a short video client according to own needs, and then after receiving the account matching request uploaded by the user, the short video background server can create a live broadcast cluster for the user according to related information carried in the account matching request, so that the user can pass through the live broadcast cluster, a multi-account live broadcast effect is realized, compared with a single-account live broadcast mode in the related art, the live broadcast mode with multiple accounts can generate a wider audience group, and a better live broadcast effect is brought.
It should be noted here that the purpose of performing group live broadcast is to expect common live broadcast based on the same theme, and then live broadcast data higher than single account live broadcast can be harvested, so in this scheme, the account matching request received by the short video APP background server often carries the theme information of the group live broadcast, so that the short video APP background server can subsequently create a corresponding live broadcast cluster according to the theme information. Taking the first direct playing account as an enterprise account of a third party merchant or an enterprise as an example, when an account matching request is sent to the server, the request may carry relevant information of the merchant, such as merchant type information, product category information, profile information, and the like.
In step S102, a live broadcast cluster is created according to the merchant information acquired by executing step S101, and a first live broadcast account is set as a primary account of the live broadcast cluster;
after a background server of the short video APP receives an account matching request uploaded by the short video APP corresponding to the first live account, the server analyzes live topic information carried in the account matching request to determine a live cluster type requested to be created by the first live account.
The following describes a specific implementation manner of creating a live cluster by a server, taking a first live account as a merchant account as an example. The method comprises the steps that a merchant live broadcast account sends an account matching request carrying merchant information to a server, a short video APP background server is provided with unique identifiers aiming at merchants in advance, and corresponding relations between the merchant identifiers and information such as merchant types are stored in a database of the background server, after the background server receives the account matching request sent by the merchant account, the unique identifier of the merchant can be firstly analyzed from the merchant information carried in the request, then merchant type information corresponding to the unique identifier can be determined in the database of the background server according to the unique identifier, and a live broadcast cluster corresponding to the merchant types is created. Meanwhile, in order to facilitate management of the first live account on the live cluster, in an embodiment, after the live cluster is created, the background server of the short video APP may set the first live account as a primary account, so that subsequent management of the live cluster may be performed through the first live account.
It should be further noted that, in order to clearly identify merchant information corresponding to a created live broadcast cluster, in an embodiment, after the short video APP background server creates the live broadcast cluster, an information bar of the live broadcast cluster is also set according to a merchant type, so that other live broadcast accounts can directly determine a live broadcast topic corresponding to the live broadcast cluster from the information bar of the live broadcast cluster. For example, a background server of the short video APP may set information related to the type of the merchant on a banner bit of the created live broadcast cluster, so as to directly display a live broadcast theme corresponding to the live broadcast cluster through the banner bit.
In an embodiment, a specific implementation manner of the background server creating the live broadcast cluster according to the merchant information may include: determining the type of the merchant according to the merchant information; creating a live broadcast cluster corresponding to the merchant type; and setting an information bar of the live broadcast cluster according to the type of the commercial tenant.
By executing the step S102, the background server of the short video APP can create a live broadcast cluster with a fixed live broadcast topic, and set a banner bit of the live broadcast cluster, so that the audience or other live broadcast users can directly determine the live broadcast topic of the live broadcast cluster through the banner bit, and the live broadcast cluster corresponding to the subsequent directional search can be conveniently performed. And by executing step S102, the background server of the short video APP sets a corresponding primary account for the live broadcast cluster, so that the live broadcast cluster can be managed subsequently through the primary account.
In step S103, the background server acquires a second live broadcast account according to a preset addition rule, and adds the acquired second live broadcast account as a sub-account to the live broadcast cluster.
In order to ensure that the created live broadcast cluster can have a better live broadcast effect, in the embodiment of the present application, the second account may be obtained in the following manner:
the first method is as follows: screening live broadcast accounts according to the merchant information to obtain a second live broadcast account;
in the scheme, the live broadcast account corresponding to the current live broadcast theme of the live broadcast cluster can be screened to join the live broadcast cluster. Specifically, in an embodiment, the live broadcast accounts may be screened and sub-accounts may be added to the live broadcast cluster in the following manner: determining the live broadcast type of each live broadcast account in the candidate live broadcast account set; and screening out live broadcast accounts of which the live broadcast types are matched with the merchant types from the candidate live broadcast account set according to the merchant types determined by the merchant information so as to obtain a second candidate live broadcast account set.
Generally, when a user uses a live broadcast account, a live broadcast type is often set for the live broadcast account, such as a gourmet live broadcast, an outdoor live broadcast, a game live broadcast, a shopping live broadcast and the like, so that audiences can quickly find a live broadcast which the audiences want to watch according to a live broadcast type label, a background server of a short video APP can store the live broadcast type corresponding to each live broadcast account, and then subsequently can perform live broadcast account screening according to a matching relationship between the live broadcast type corresponding to each live broadcast account and a live broadcast theme corresponding to a live broadcast cluster.
The second method comprises the following steps: performing live broadcast cluster invitation through the primary account of the live broadcast cluster, and acquiring a second live broadcast account according to the live broadcast cluster invitation result;
in an implementation manner, a live account invitation mode can be performed through a preset primary account to acquire a second live account, a new sub-account is added to the live cluster through the primary account, and the primary account is a presenter who creates the live cluster, so that the primary account is most likely to know about the live demand of the live cluster, and therefore, the live account obtained through screening the live account through the primary account can be guaranteed to bring better live broadcast effect in the live cluster.
Specifically, the method provided by the embodiment of the present application may include: sending a live broadcast cluster invitation to live broadcast accounts in the candidate live broadcast account set through the primary account; and determining the live account sending feedback information in the candidate live account set in response to the live cluster invitation as the second live account.
For example, as shown in fig. 2, the primary account may trigger the client to send an account invitation request to the backend server by clicking a "+" virtual key in the graph, and then the backend server may send the second candidate live account set obtained through screening to the client corresponding to the primary account, and the client displays the second candidate live account set, and the server displays the historical live data of each live account together, so as to screen accounts in the second candidate live account set through the primary account. After the primary account screening determines that a sub-live account which can be added into the live broadcast cluster can be sent, an invitation request carrying a live broadcast account identifier to be added can be sent to the server, the server can send the invitation request to the corresponding live broadcast account, and after the server receives 'invitation acceptance' information fed back by the live broadcast account, the server can add the live broadcast account as the sub-account into the live broadcast cluster so that each live broadcast account in a subsequent live broadcast cluster can be live broadcast together.
It should be noted that, in the embodiment of the present application, one live broadcast cluster generally includes two or more live broadcast accounts.
Alternatively, the "team PK" function may be selected through the primary account number, and the server responds to the request, according to the number of live broadcast accounts currently contained in the live broadcast cluster and the live broadcast topic corresponding to the live broadcast cluster, live broadcast PK can be carried out on other live broadcast clusters which are matched with the live broadcast cluster and have the same live broadcast topic and the same number of live broadcast accounts, by comparing the live broadcast data of each direct-approaching cluster participating in live broadcast PK and sequencing and displaying each live broadcast cluster according to the height of the live broadcast data, the live broadcast cluster with the front rank can obtain better live broadcast recommendation and live broadcast display positions, and better live broadcast recommendation and live broadcast display positions are more beneficial to the popularization of live broadcast accounts in the live broadcast cluster, so that through the live broadcast PK mode, the live broadcast enthusiasm of each live broadcast cluster can be better excited, and therefore the popularity of the live broadcast platform can be better improved. Compare in the single live broadcast PK scheme that provides among the correlation technique, this application can let a plurality of live broadcast account numbers that belong to the same live broadcast topic carry out live broadcast PK jointly through live broadcast cluster PK's mode, and then spectator can see the live broadcast content of a plurality of live broadcast account numbers in a live broadcast PK, and then can attract more users for short video APP, and can bring better recommendation effect for the merchant that cooperates with short video APP.
In an embodiment, the method for a live broadcast cluster PK provided in an embodiment of the present application may specifically include: acquiring at least one second live broadcast cluster corresponding to the merchant type according to the merchant type determined by the merchant information; respectively acquiring live broadcast data of the live broadcast cluster and the second live broadcast cluster in a preset statistical period; sequencing and displaying the live broadcast cluster and the second live broadcast cluster according to the height of the live broadcast data
Finally, in this embodiment of the application, the background server may further obtain live broadcast data of each live broadcast account in the live broadcast cluster, and update the sub-accounts in the live broadcast cluster according to the live broadcast data.
In an embodiment, the background server may collect live broadcast data of each live broadcast account in the live broadcast cluster according to a preset collection period, and update a sub-live broadcast account in the live broadcast cluster according to the live broadcast data, so as to ensure that each sub-live broadcast account in the live broadcast cluster has higher live broadcast data.
The live broadcast data may refer to a live broadcast duration corresponding to the live broadcast account, a praise condition during the live broadcast, the number of watching people, and the like.
Specifically, in one embodiment, the background server may update the sub-live account in the live broadcast cluster in the following manner:
the method a: according to the collected live broadcast data, live broadcast accounts with the live broadcast data lower than a preset threshold value are deleted from the live broadcast cluster, and according to the number of the deleted accounts, live broadcast accounts with the same number are screened from the second candidate live broadcast account set and added to the live broadcast cluster.
Mode b: sending the live broadcast data to a primary account of the live broadcast cluster; deleting the sub-accounts of which the live broadcast data in the live broadcast cluster are lower than a preset threshold value through the primary account, and re-screening second live broadcast accounts from the second candidate live broadcast account set to add the second live broadcast accounts to the live broadcast cluster.
By adopting the live broadcast interaction method provided by the embodiment of the disclosure, the live broadcast account of the anchor broadcast can be directly butted with the cooperative merchant of the live broadcast platform, and the multi-account linkage live broadcast is applied for the cooperative merchant by sending the account matching request to the live broadcast platform, so that the live broadcast platform can create a live broadcast cluster corresponding to the merchant information according to the merchant information carried in the account matching request sent by the first live broadcast account, and the second live broadcast account is screened out by the primary account and added into the live broadcast cluster as the sub-account, so as to realize the common live broadcast of the multi-account aiming at the same merchant type, compared with the single live broadcast mode in the related technology, the multi-person live broadcast mode can better absorb the drainage amount, ensure that the merchant, the live broadcast platform and the live broadcast account can have higher attention degree increase, and further improve the exposure degree of the live broadcast account through the live broadcast interaction, and then can promote live broadcast platform's rate of utilization better.
Fig. 3 is a block diagram of a live broadcast interaction apparatus according to an exemplary embodiment, which is used to at least solve the problem that a live broadcast method provided in the related art cannot refer to live broadcast data in a live broadcast interaction process, and cannot update live broadcast accounts, so that exposure rates of the live broadcast accounts are poor, and further, a utilization rate of a live broadcast platform is low. Referring to fig. 3, the apparatus includes a matching request receiving unit 121, a live cluster creating unit 122, and an account adding unit 123.
The matching request receiving unit 121 is configured to perform receiving an account matching request sent by a first direct-playing account; the account matching request carries merchant information;
the live broadcast cluster creating unit 122 is configured to create a live broadcast cluster according to the merchant information, and set the first live broadcast account as a primary account of the live broadcast cluster;
the account adding unit 123 is configured to execute acquiring a second live broadcast account according to a preset adding rule, and add the second live broadcast account as a sub-account to the live broadcast cluster.
The updating unit 124 is configured to perform acquiring live broadcast data of each live broadcast account in the live broadcast cluster, and update sub-accounts in the live broadcast cluster according to the live broadcast data.
In an embodiment, the live broadcast cluster creating unit 122 is specifically configured to perform: determining the type of the merchant according to the merchant information; creating a live broadcast cluster corresponding to the merchant type; and setting an information bar of the live broadcast cluster according to the type of the commercial tenant.
In an embodiment, the account adding unit 123 is specifically configured to perform: screening live broadcast accounts according to the merchant information to obtain a second live broadcast account; or performing live broadcast cluster invitation through the primary account of the live broadcast cluster, and acquiring a second live broadcast account according to the live broadcast cluster invitation result.
In an embodiment, the account adding unit 123 is specifically configured to perform: determining the live broadcast type of each live broadcast account in the candidate live broadcast account set; and according to the merchant type determined by the merchant information, screening out live broadcast accounts of which the live broadcast types are matched with the merchant type from the candidate live broadcast account set so as to obtain a second live broadcast account.
In an embodiment, the account adding unit 123 is specifically configured to perform: sending a live broadcast cluster invitation to live broadcast accounts in the candidate live broadcast account set through the primary account; and determining the live account sending feedback information in the candidate live account set in response to the live cluster invitation as the second live account.
In an embodiment, the apparatus further includes an update unit specifically configured to perform: and acquiring live broadcast data of each live broadcast account in the live broadcast cluster, and updating sub-accounts in the live broadcast cluster according to the live broadcast data.
In an embodiment, the system further comprises a data presentation unit, specifically configured to perform: acquiring at least one second live broadcast cluster corresponding to the merchant type according to the merchant type determined by the merchant information; respectively acquiring live broadcast data of the live broadcast cluster and the second live broadcast cluster in a preset statistical period; and sequencing and displaying the live broadcast cluster and the second live broadcast cluster according to the height of the live broadcast data.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
By adopting the live broadcast interaction device provided by the embodiment of the disclosure, a live broadcast account of a host broadcast can be directly butted with a cooperative merchant of a live broadcast platform, and multi-account linkage live broadcast is applied for the cooperative merchant by sending an account matching request to the live broadcast platform, so that the live broadcast platform can create a live broadcast cluster corresponding to merchant information according to the merchant information carried in the account matching request sent by a first live broadcast account, and screen out a second live broadcast account through the primary account and add the second live broadcast account as a sub-account to the live broadcast cluster, so as to realize common live broadcast of multiple accounts for the same merchant type, compared with a single live broadcast mode in the related technology, the multi-person live broadcast mode can better absorb drainage amount, ensure that the merchant, the live broadcast platform and the live broadcast account can have higher attention degree increase, and further improve the exposure degree of the live broadcast account through live broadcast interaction, and then can promote live broadcast platform's rate of utilization better.
Fig. 4 is a schematic structural diagram illustrating an electronic device 300 for expression image recognition according to an exemplary embodiment. Referring to fig. 4, in a hardware level, the electronic device for facial expression image recognition includes a processor, and optionally an internal bus, a network interface, and a memory. The Memory may include a Memory, such as a Random-Access Memory (RAM), and may further include a non-volatile Memory, such as at least 1 disk Memory. Of course, the electronic device may also include hardware required for other services.
The processor, the network interface, and the memory may be connected to each other via an internal bus, which may be an ISA (Industry Standard Architecture) bus, a PCI (peripheral component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one double-headed arrow is shown in FIG. 4, but that does not indicate only one bus or one type of bus.
And the memory is used for storing programs. In particular, the program may include program code comprising computer operating instructions. The memory may include both memory and non-volatile storage and provides instructions and data to the processor.
The processor reads the corresponding computer program from the nonvolatile memory to the memory and then runs the computer program to form the live broadcast interaction device on the logic level. The processor is used for executing the program stored in the memory and is specifically used for executing the following operations:
receiving an account number matching request sent by a first direct-playing account number; the account matching request carries merchant information;
establishing a live broadcast cluster according to the merchant information, and setting the first live broadcast account as a primary account of the live broadcast cluster;
and acquiring a second live broadcast account according to a preset adding rule, and adding the second live broadcast account as a sub-account into the live broadcast cluster.
The method executed by the live interactive electronic device disclosed in the embodiment of fig. 4 of the present disclosure may be applied to a processor, or implemented by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or instructions in the form of software. The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete gates or transistor logic devices, discrete hardware components. The various methods, steps, and logic blocks disclosed in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present application may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The storage medium is located in a memory, and a processor reads information in the memory and completes the steps of the method in combination with hardware of the processor.
The electronic device may also execute the method of fig. 1 and implement the functions of the live broadcast interaction apparatus in the embodiment shown in fig. 1, which are not described herein again in this disclosure.
Of course, besides the software implementation, the electronic device of the present disclosure does not exclude other implementations, such as logic devices or a combination of software and hardware, and the like, that is, the execution main body of the following processing flow is not limited to each logic unit, and may also be hardware or logic devices.
In an exemplary embodiment, a storage medium comprising instructions, such as a memory comprising instructions, executable by the processor 320 of the electronic device 300 to perform the above-described method is also provided. Alternatively, the storage medium may be a non-transitory computer readable storage medium, which may be, for example, a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (10)

1. A live interaction method is characterized by comprising the following steps:
receiving an account number matching request sent by a first direct-playing account number; the account matching request carries merchant information;
establishing a live broadcast cluster according to the merchant information, and setting the first live broadcast account as a primary account of the live broadcast cluster;
and acquiring a second live broadcast account according to a preset adding rule, and adding the second live broadcast account as a sub-account into the live broadcast cluster.
2. The live broadcast interaction method according to claim 1, wherein creating a live broadcast cluster according to the merchant information specifically includes:
determining the type of the merchant according to the merchant information;
creating a live broadcast cluster corresponding to the merchant type;
and setting an information bar of the live broadcast cluster according to the type of the commercial tenant.
3. The live broadcast interaction method according to claim 1, wherein the obtaining of the second live broadcast account according to a preset addition rule specifically includes:
screening live broadcast accounts according to the merchant information to obtain a second live broadcast account; or
And inviting the live broadcast cluster through the primary account of the live broadcast cluster, and acquiring a second live broadcast account according to the invitation result of the live broadcast cluster.
4. The live broadcast interaction method according to claim 3, wherein live broadcast account screening is performed according to the merchant information to obtain a second live broadcast account, and specifically the method comprises:
determining the live broadcast type of each live broadcast account in the candidate live broadcast account set;
and according to the merchant type determined by the merchant information, screening out live broadcast accounts of which the live broadcast types are matched with the merchant type from the candidate live broadcast account set so as to obtain a second live broadcast account.
5. The live broadcast interaction method according to claim 3, wherein account invitation is performed through a primary account of the live broadcast cluster, and a second live broadcast account is acquired according to an account invitation result, specifically including:
sending a live broadcast cluster invitation to live broadcast accounts in the candidate live broadcast account set through the primary account;
and determining the live account sending feedback information in the candidate live account set in response to the live cluster invitation as the second live account.
6. The live interaction method of claim 1, further comprising:
and acquiring live broadcast data of each live broadcast account in the live broadcast cluster, and updating sub-accounts in the live broadcast cluster according to the live broadcast data.
7. The live interaction method of claim 1, further comprising:
acquiring at least one second live broadcast cluster corresponding to the merchant type according to the merchant type determined by the merchant information;
respectively acquiring live broadcast data of the live broadcast cluster and the second live broadcast cluster in a preset statistical period;
and sequencing and displaying the live broadcast cluster and the second live broadcast cluster according to the height of the live broadcast data.
8. A live interaction device, comprising:
the matching request receiving unit is configured to execute receiving of an account matching request sent by a first direct-broadcast account; the account matching request carries merchant information;
a live broadcast cluster creating unit configured to create a live broadcast cluster according to the merchant information, and set the first live broadcast account as a primary account of the live broadcast cluster;
and the account adding unit is configured to execute obtaining a second live broadcast account according to a preset adding rule, and add the second live broadcast account as a sub account into the live broadcast cluster.
9. A live interactive electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the live interaction method of any of claims 1 to 7.
10. A storage medium having instructions that, when executed by a processor of a live interactive electronic device, enable the live interactive electronic device to perform the live interactive method of any of claims 1 to 7.
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