CN111581560A - Page display method and device, electronic equipment and storage medium - Google Patents

Page display method and device, electronic equipment and storage medium Download PDF

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Publication number
CN111581560A
CN111581560A CN202010354255.3A CN202010354255A CN111581560A CN 111581560 A CN111581560 A CN 111581560A CN 202010354255 A CN202010354255 A CN 202010354255A CN 111581560 A CN111581560 A CN 111581560A
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China
Prior art keywords
client
page
page content
insertion information
server
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CN202010354255.3A
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Chinese (zh)
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CN111581560B (en
Inventor
王成傲
蒋晓明
鲁悦
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Beijing ByteDance Network Technology Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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Publication of CN111581560A publication Critical patent/CN111581560A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G06F16/9574—Browsing optimisation, e.g. caching or content distillation of access to content, e.g. by caching
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

The embodiment of the disclosure discloses a page display method and device, electronic equipment and a storage medium. The method comprises the following steps: the client receives insertion information sent by the server; in the process of displaying page content, the client displays the insertion information; the page content is obtained by sending a request to the server through the client, the transmission process of the page content is independent of the transmission process of the insertion information, and the insertion information is determined by counting the user behavior data matched with the client through the server according to the target incentive condition met by the statistical data. The embodiment of the disclosure can improve the display efficiency of the page insertion information and ensure the real-time performance of the page insertion information.

Description

Page display method and device, electronic equipment and storage medium
Technical Field
The present disclosure relates to the field of page display, and in particular, to a page display method and apparatus, an electronic device, and a storage medium.
Background
At present, the application APP will use a recommended content stream (also called Feed stream) to push various information to the user. Among them, the amount of browsing of Feed streams is very important for information providers.
The mode of increasing the browsing amount of the Feed stream can be that a user stimulates the browsing behavior of the Feed stream, and the stimulation can be a colored egg or a lottery page and the like. Generally, when a client counts browsing behaviors and requests a Feed stream through an interface, the request includes statistics. The server judges whether the user completes the motivation task, if so, the server performs the forced excitation in the request, for example, the excitation is forced to the next bit of the Feed stream. For example, the display content in the Feed stream is a video, the client counts the number of videos watched by the user, and the server determines whether the number of videos watched by the user exceeds a set threshold value to determine whether to complete the incentive task.
In the above manner, the interface request result and the incentive are pushed to the user together, one is the real interface request result and the other is the incentive result. However, since the stimulus result needs to be transmitted through the interface, each interface under each scene needs to be developed separately, which results in a large workload for displaying the stimulus in the client, and a cumbersome and time-consuming process.
Disclosure of Invention
The embodiment of the disclosure provides a page display method and device, an electronic device and a storage medium, which can improve the display efficiency of page insertion information and ensure the real-time performance of the page insertion information.
In a first aspect, an embodiment of the present disclosure provides a page display method, including:
the client receives insertion information sent by the server;
in the process of displaying page content, the client displays the insertion information;
the page content is obtained by sending a request to the server through the client, the transmission process of the page content is independent of the transmission process of the insertion information, and the insertion information is determined by counting the user behavior data matched with the client through the server according to the target incentive condition met by the statistical data.
In a second aspect, an embodiment of the present disclosure provides a page display method, including:
the server receives user behavior data sent by the client;
the server carries out statistics on the user behavior data;
if the statistical data are determined to meet the target incentive conditions, the server generates insertion information matched with the target incentive conditions and sends the insertion information to the client in real time so that the client can display the insertion information in the process of displaying the page content, wherein the page content is obtained by sending a request to the server through the client, and the transmission process of the page content and the transmission process of the insertion information are independent.
In a third aspect, an embodiment of the present disclosure further provides a page display apparatus, configured in a client, including:
the insertion information acquisition module is used for receiving insertion information sent by the server;
the inserting information display module is used for displaying the inserting information in the process of displaying the page content; the page content is obtained by sending a request to the server through the client, the transmission process of the page content is independent of the transmission process of the insertion information, and the insertion information is determined by counting the user behavior data matched with the client through the server according to the target incentive condition met by the statistical data.
In a fourth aspect, an embodiment of the present disclosure further provides a page display apparatus, configured in a server, including:
the user behavior data acquisition module is used for receiving user behavior data sent by the client;
the user behavior data statistics module is used for carrying out statistics on the user behavior data;
and the insertion information pushing module is used for generating insertion information matched with the target incentive condition and sending the insertion information to the client in real time if the statistical data are determined to meet the target incentive condition, so that the client displays the insertion information in the process of displaying the page content, wherein the page content is obtained by sending a request to the server through the client, and the transmission process of the page content and the transmission process of the insertion information are mutually independent.
In a fifth aspect, an embodiment of the present disclosure further provides an electronic device, including a memory, a processor, and a computer program stored in the memory and running on the processor, where the processor implements the page display method according to any one of the embodiments of the present disclosure when executing the computer program.
In a sixth aspect, the disclosed embodiments also provide a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the page display method according to any one of the disclosed embodiments.
The embodiment of the disclosure obtains the insertion information sent by the server in real time and displays the insertion information on the page when the page content is displayed, wherein the page content is obtained by sending a request to the server through the client, and meanwhile, the transmission process of the page content and the transmission process of the insertion information are mutually independent, so that the transmission mode of the page content and the transmission mode of the insertion information are decoupled, the problems that the cost of the excitation information display is increased and the efficiency is low due to the coupled transmission of the excitation information display requirement and the page content generated by the user according to the user behavior statistics aiming at the page content in the prior art are solved, the transmission of the insertion information is independent of the transmission of the page content, the real-time performance of the insertion information display is improved, the request of the insertion information can be realized only by developing through a request interface of the page content is avoided, and the acquisition cost of the insertion information, and the acquisition efficiency of the insertion information is improved.
Drawings
FIG. 1 is a flow chart of a page display method in an embodiment of the present disclosure;
FIG. 2 is a flow chart of a page display method in an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of a page display device in an embodiment of the disclosure;
fig. 4 is a schematic structural diagram of a page display device in an embodiment of the disclosure;
fig. 5 is a schematic structural diagram of an electronic device in an embodiment of the present disclosure.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.
It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.
The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.
It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.
It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.
The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
Examples
Fig. 1 is a flowchart of a page display method in an embodiment of the present disclosure, which is applicable to a client receiving excitation information sent by a server in real time and performing a page display condition, where the method may be executed by a page display apparatus, the apparatus may be implemented in a software and/or hardware manner, the apparatus may be configured in an electronic device, specifically in a client of the electronic device, and the electronic device may be a terminal device, and may include a mobile phone, a vehicle-mounted terminal, or a notebook computer. As shown in fig. 1, the method specifically includes the following steps:
s110, the client receives insertion information sent by the server, the insertion information counts the user behavior data matched with the client through the server, and the insertion information is determined according to the target incentive conditions met by the statistical data.
The insertion information is used for displaying on the page, and is different from the page content originally displayed on the page, and the insertion information is generally information additionally required to be displayed. The insertion information may refer to motivational content provided to the user when a target motivational condition is satisfied, and may specifically be a painted egg and/or a lottery page, and the like, where the painted egg refers to interesting content for enhancing the enjoyment of browsing the user. Motivational content is used to increase the amount of browsing a page by a user.
The target incentive conditions are used for the server to determine whether a user behavior corresponding to the user or the account is an incentive behavior, and specifically, the incentive behavior may include at least one user behavior content, a threshold value that needs to be satisfied by each user behavior content, and other conditions. For example, the target incentive condition specifies the content of the user behavior browsing videos, and specifies the threshold condition as that the sum of the accumulated number of the browsed videos is greater than or equal to 8, and for example, when the accumulated number of the browsed videos collected from the account logged on the client is equal to 8, the server determines that the client meets the target incentive condition.
The user behavior data is used for describing the operation behavior of the client for the page, and may specifically include browsing times, browsing duration, browsing content and the like. The statistical data may be data obtained by performing statistics on user behavior data according to the incentive conditions. The number of the excitation conditions can be multiple, the statistical data is matched with the excitation conditions, the user behaviors specified by different excitation conditions are different, and the statistical data obtained by corresponding statistics are different.
The method comprises the steps that at least one incentive condition can be constructed in advance, the server collects user behavior data of an account number logged in by a client according to user behaviors specified by any incentive condition, statistics is carried out to obtain statistical data matched with the incentive conditions, the statistical data of each incentive condition are compared with a threshold value in the incentive condition, and when the statistical data meet the threshold value condition, the client is determined to meet the incentive condition. A plurality of excitation conditions may be configured, the same or different insertion information may be configured for different excitation conditions, and may be specifically set as required, which is not limited in the embodiment of the present disclosure.
S120, in the process of displaying page content, the client displays the insertion information; the page content sends a request to the server through the client to obtain, and the transmission process of the page content and the transmission process of the insertion information are independent.
The page may be any display page of the client. The page content displayed on the page may include at least one of: text (e.g., news), images, short videos, long videos, advertisements, live broadcasts, and the like.
The method comprises the steps that a request for acquiring page content is sent to a server through a client, the page content is acquired through a short connection mode, specifically, the client sends a page content acquisition request to the server through an interface, and the server acquires matched page content according to the page content acquisition request and feeds the matched page content back to the client.
The transmission process of the page content and the transmission process of the insertion information are independent from each other, which indicates that the transmission process of the page content and the transmission process of the insertion information are not influenced with each other, i.e. the transmission mode and process of the page content and the transmission mode and process of the insertion information are not coupled. Specifically, the page content and the insertion information may be transmitted asynchronously, for example, the page content and the insertion information may be transmitted via different interfaces, different communication modes, or different times.
At present, in the prior art, statistical processing of user behavior data is performed on a client, and reporting is triggered when the client actively requests an interface, for example, triggering is performed when an interface requesting page content passes, which is actually synchronous triggering, and only waiting for an active request of page content to report and obtain a response is performed, so that a request for inserting information is slow and a response is slow. The embodiment of the disclosure can improve the response speed of the insertion information through abnormal transmission.
The process of displaying the page content may refer to a process of displaying the page content in a page after the client generates the page. The insertion information is displayed in the page, which may be skipping to a new page to generate a new window covering display, or being used as the content of the next page to be displayed, and displaying after the page is refreshed, and the like, and may be specifically set according to needs, and thus, the embodiment of the present disclosure is not particularly limited.
Specifically, a window may be directly generated in a page for displaying in an overlaid manner, and optionally, the client displays the insertion information, including: the client generates an insertion window according to the insertion information; and the client covers the insertion window on a pre-generated page for displaying.
The insertion window is used for overlaying the display on the page. The insertion window is used for displaying insertion information. An insertion window may refer to a floating window generated by Webview. The insertion window can be generated quickly and instantly without considering information such as content displayed on the page, and the display speed of the insertion information is greatly improved.
The insertion window is used for displaying, so that the insertion information can be displayed in real time when the insertion window is received, the speed of displaying the insertion information is improved, and the real-time performance of displaying the insertion information is guaranteed.
Optionally, before the client displays the insertion information, the method further includes: when a page generation instruction input by a user is received, the client generates a page content acquisition request and sends the page content acquisition request to the server through a preset request interface; the client receives a page content stream fed back by the server aiming at the page acquisition request; the client acquires page data and generates a page; and the client sequentially displays the page content stream in the page.
The page generation instruction is used for generating a page of the application program, and may refer to an instruction for a user to trigger a front end to run the application program. The page content acquisition request is used for the client to request the server for the display data in the generated page.
The preset request interface is used for sending a page content acquisition request to the server by the client and feeding back page content according to the page content acquisition request by the server, and the request interface specifies input, output, various parameter types and the like related to the page content requested by the client. Therefore, the insertion information is transmitted through the request interface at the same time, and the request interface needs to be developed again to be realized. Moreover, different formats are required to be configured correspondingly according to different insertion information, development is required, and development cost of the interface is increased.
The page content stream may refer to a Feed stream, and provides recommended content to the user in a list form. The page content stream may include: short video, long video, advertisement, live broadcast and the like.
The page data is used to generate a page, and a page content stream is displayed on the page, where the page data may specifically refer to data for generating the page, such as layout parameters or rendering parameters. The page data may be data acquired from the server in advance, or may be data preset by the client.
In practice, a page content stream includes a plurality of page contents. The page content stream is sequentially displayed, and each page content in the page content stream may be sequentially displayed according to a preset switching direction. Illustratively, the client can obtain 4 videos by one request, and the display order of the 4 videos. And when the client receives the switching instruction, displaying the next adjacent video of the currently played video according to the display sequence. The switching instructions are for switching page content in a page content stream. The switching instruction may include according to a slide down instruction, a slide up instruction, a slide left instruction, or a slide right instruction, etc. When the client displays the last page content or the nth page content, the client requests to acquire the page content flow again, and the page content flow is sequentially arranged behind the last page content flow to be sequentially displayed, so that the seamless switching of the page content is ensured, the switching smoothness of the page content is improved, and the situation that the page is blank due to the fact that the page content is not acquired in time is avoided.
The page content is displayed through the Feed stream, the page content can be accurately displayed according to the user requirement, a plurality of page contents can be rapidly displayed through the Feed stream display, and the display efficiency of the page content is improved.
Optionally, the receiving, by the client, insertion information sent by the server includes: the client establishes long connection with the server; and the client receives the insertion information sent by the server in real time through the long connection.
A long connection is to be contrasted with a short connection, in particular when a connection is established that can be connected for a long period of time, and during the duration of the connection being maintained, a plurality of data packets can be sent continuously over the connection. The short connection means that when both communication parties have data interaction, a connection is established, and after the data transmission is completed, the connection is disconnected, that is, only one service is transmitted in each connection.
The server can directly push the insertion information to the client through long connection without waiting for the client to send the request, so that the transmission real-time performance of the insertion information is improved.
In fact, the page content is obtained by the client through establishing short connection with the server, and the insertion information is obtained through establishing long connection with the server, so that the transmission method of the page content and the transmission method of the insertion information can be decoupled, and the acquisition speed of the insertion information is improved.
Specifically, the client may establish a long connection with the server when starting. The server counts the user behavior data of the client in real time, and immediately sends the insertion information to the client through long connection when a target incentive condition is met, so that the client quickly receives the insertion information.
By establishing long connection with the server, the insertion information sent by the server is received in real time, and the transmission real-time performance of the insertion information is improved.
Optionally, in the process of displaying the page content, the displaying, by the client, the insertion information includes: the client generates insertion display content according to the insertion information; the client acquires the insertion position matched with the insertion information; in the process of sequentially displaying page content streams in a pre-generated page, the client acquires a display sequence corresponding to at least one page content to be displayed in the current page content stream; the client inserts the insertion display content into the current page content stream to be displayed according to the insertion position, and adjusts the display sequence corresponding to each page content; and the client displays the page contents and the insertion display contents in sequence according to the adjusted display sequence.
The insertion display content is for insertion into the page content stream for sequential display. The insertion display content can be switched and displayed as page content.
The current page content stream may refer to a stream of page content that is being displayed sequentially in the client. The at least one page content to be displayed may refer to a page content that is not displayed in the page. The display order is used for determining the display sequence of the content of each page.
The insertion information also includes an insertion location for determining an order of insertion of the display content in the page content stream. In fact, each page content in the page content stream is sequentially displayed according to the display order, the insertion display content is inserted into the page content stream, and the display order of the page content is adjusted, so that the insertion display content is displayed in the process of sequentially displaying the page content, and the browsing effect of seamlessly displaying the insertion display content is realized. For example, the insertion position may be the first of the page content to be displayed, that is, after receiving the insertion information, the client may sequentially display the insertion display content and the page content to be displayed according to the sequence of the insertion display content and the page content to be displayed when receiving the switching instruction of the user, that is, switch to the insertion display content for display, and then switch to the remaining page content to be displayed for display. In addition, the insertion position may be the last position inserted into the content of the page to be displayed, and may be set according to the actual situation, and the embodiment of the present disclosure is not particularly limited.
The insertion display content is generated according to the insertion information and is inserted into the page content to be displayed in the page content stream, the insertion display content and the page content are switched according to the display mode of the page content stream and are sequentially displayed, the browsing effect of seamlessly displaying the insertion display content is achieved, the display effect of the insertion display content is increased, meanwhile, the display window of the insertion display content is additionally increased on the surface, and the display workload of the insertion display content is reduced.
It should be noted that, the insertion display content is sequentially displayed in the current page content stream, and before the insertion display content is displayed, the client stops sequentially displaying the current page content stream, for example, the client terminates the operation. In fact, at this time, the client does not display the insertion information, and can generate the recycling information of the insertion information according to the recycling information, and feed back the recycling information to the server, so that the server continues to send the insertion information to the client next time, and therefore, when the client displays the page content stream next time, the client inserts the insertion display content generated by the insertion information into the page content and sequentially displays the page content.
In addition, the insertion information also comprises an insertion type, and the client judges whether to display the insertion information through the insertion window or display the insertion information through the insertion display content according to the insertion type.
The embodiment of the disclosure obtains the insertion information sent by the server in real time and displays the insertion information on the page when the page content is displayed, wherein the page content is obtained by sending a request to the server through the client, and meanwhile, the transmission process of the page content and the transmission process of the insertion information are mutually independent, so that the transmission mode of the page content and the transmission mode of the insertion information are decoupled, the problems that the cost of the excitation information display is increased and the efficiency is low due to the coupled transmission of the excitation information display requirement and the page content generated by the user according to the user behavior statistics aiming at the page content in the prior art are solved, the transmission of the insertion information is independent of the transmission of the page content, the real-time performance of the insertion information display is improved, the request of the insertion information can be realized only by developing through a request interface of the page content is avoided, and the acquisition cost of the insertion information, and the acquisition efficiency of the insertion information is improved.
Fig. 2 is a flowchart of a page display method in an embodiment of the present disclosure, which is applicable to a server issuing incentive information to a client in real time so that the client displays a page of the incentive information. The method specifically comprises the following steps:
s210, the server receives user behavior data sent by the client.
Reference may be made to the foregoing for a description of the present embodiment that is not specifically illustrated.
In particular, a server may refer to a cluster of computers, e.g., including a plurality of microservices. The server is used for providing page content for the client and can also provide insertion information for the client. The server can implement different functions through different computers, for example, providing page content through a first computer and providing insertion information through a second computer, wherein the first computer device and the second computer device are independent and different.
S220, the server counts the user behavior data.
The server can receive the user behavior data reported by the client in real time and carry out statistics. For example, the number of the browsed videos is greater than 8 according to the incentive condition, the client reports the user behavior when browsing one video, and correspondingly, the server adds 1 to the statistical data of the number of the browsed videos.
And S230, if the statistical data are determined to meet the target incentive conditions, the server generates insertion information matched with the target incentive conditions and sends the insertion information to the client in real time, so that the client displays the insertion information in the process of displaying the page content, wherein the page content is obtained by sending a request to the server through the client, and the transmission process of the page content and the transmission process of the insertion information are independent.
By the method in the embodiment, the insertion information sent by the server does not depend on the page acquisition request of the page content, and actually, the response of the insertion information and the response of the page content are not conflicted and crossed and are performed separately.
Optionally, the page display method further includes: the server receives a page acquisition request sent by the client; and the server acquires at least one page content matched with the page acquisition request to form a page content stream, and sends the page content stream to the client so that the client displays each page content.
The page get request may include account information logged on the client. The server can obtain at least one page content matched with the account according to the account information, sort the page content according to a set rule to form a page content stream, and send the page content stream to the client so that the client displays the page content in sequence according to a display sequence. The page content may be recommended content of interest to the user determined based on the account information.
And feeding back the page content stream to the client through the page request to realize targeted delivery of the page content.
Optionally, the determining that the statistical data meets the target excitation condition includes: the server respectively counts the user behavior data according to at least one incentive condition to obtain statistical data matched with each incentive condition; and if the statistical data is greater than or equal to an excitation threshold value in the matched excitation condition, the server determines that the statistical data meets the excitation condition, and takes the excitation condition as a target excitation condition.
The excitation conditions are used to determine the type of statistical data. And respectively counting different types of user behavior data according to each incentive condition, and obtaining different types of statistical data. For each excitation condition, it is determined whether the statistical data meets the requirements in the excitation condition, e.g., the excitation condition may specify an excitation threshold that the statistical data needs to meet. The target excitation condition is an excitation condition that is satisfied. The number of target excitation conditions may include at least one.
The excitation threshold is used for judging whether the statistical data meet the target excitation condition. The excitation threshold may include a time threshold, a number of videos threshold, a frequency threshold, a number of times threshold, or the like.
Illustratively, the motivation condition may be that the duration of browsing one video is greater than 0.5 hour, the number of browsed videos is greater than 8, the number of browsed same anchor video is greater than 3 times or the frequency of browsing same anchor video is greater than once per day, etc. The specific configuration may be set as required, and the embodiment of the present disclosure is not particularly limited.
It should be noted that the excitation condition may specify that the statistical data is less than or equal to an excitation threshold in the excitation condition; it may also be provided that the statistical data is not equal to an excitation threshold in the excitation condition. The relationship between the statistical data and the excitation threshold specified by the excitation condition may be set according to actual conditions, and the embodiment of the present disclosure is not particularly limited.
In addition, the client can simultaneously satisfy a plurality of excitation conditions, and can respectively generate corresponding different insertion information according to different excitation conditions and respectively send the different insertion information to the client. Or only one piece of insertion information can be generated according to a plurality of excitation conditions and sent to the client. Or comprehensively considering a plurality of excitation conditions to generate at least two pieces of insertion information and sending the insertion information to the client. The insertion type can be configured in the insertion information, so that different insertion information can be displayed in different display modes, and different excitation effects can be realized. In this regard, the disclosed embodiments are not particularly limited.
Illustratively, the first excitation condition is preconfigured: the time length of browsing the video is more than 0.5 hour, and the second incentive condition is as follows: the number of the browsed videos is more than 8, and the third incentive condition is as follows: the number of times the same anchor video is browsed is greater than 3. One same insertion information can be configured for three excitation conditions. Or, the first insertion information, the second insertion information and the third insertion information are respectively set, and the insertion display contents generated correspondingly are different. Specifically, the first insertion information may be an insertion window display, the second insertion information and the third insertion information may be inserted into the page content stream for display, and the insertion positions are different or the insertion positions are the same, and are sorted according to a preset rule (such as an insertion priority). Only two pieces of insertion information can be configured, and when two excitation conditions are met simultaneously, the two pieces of insertion information are issued respectively; when three excitation conditions are simultaneously met, only two pieces of insertion information are issued.
The user behavior data are respectively screened according to the incentive conditions, the statistics is respectively carried out, the target incentive conditions are determined according to the comparison between the statistical data and incentive thresholds provided by the incentive conditions, the corresponding insertion information is issued, the issuing accuracy of the insertion information can be improved, and the issuing accuracy of the insertion information is improved.
In practice, the excitation condition may also specify a threshold range, e.g., the statistical data is within the threshold range, the excitation condition is determined to be satisfied, and the excitation condition is taken as the target excitation condition. Further, the incentive conditions may be other contents, and the embodiments of the present disclosure are not particularly limited thereto.
The embodiment of the disclosure counts user behavior data through the server, and sends the insertion information in real time when the statistical data meets the target incentive conditions, so as to realize rapid sending of the insertion information, so that the client displays the insertion information on the page when the page content is displayed, meanwhile, the page content is obtained by sending a request to the server through the client, the transmission process of the page content and the transmission process of the insertion information are mutually independent, the transmission mode of the page content and the transmission mode of the insertion information are decoupled, the transmission of the insertion information is ensured to be independent of the transmission of the page content, the request of the insertion information can be realized only by developing through a request interface of the page content is avoided, the acquisition cost of the insertion information is reduced, the acquisition efficiency of the insertion information is improved, and the insertion information is sent to the client, the client performs insertion processing to replace the existing server to perform the insertion processing, the insertion information and the page content which are subjected to the insertion processing are issued to the client side to be directly displayed, so that the data volume of the server for the insertion processing can be reduced, the load of the server is reduced, and the processing efficiency of the server is improved.
Fig. 3 is a schematic structural diagram of a page display device according to an embodiment of the present disclosure, which is suitable for a client to receive incentive information issued by a server in real time and perform a page display condition. The apparatus may be implemented in software and/or hardware, and may be configured in an electronic device, specifically, in a client of the electronic device.
An insertion information obtaining module 310, configured to receive insertion information sent by a server;
the insertion information display module 320 is configured to display the insertion information in the process of displaying the page content; the page content is obtained by sending a request to the server through the client, the transmission process of the page content is independent of the transmission process of the insertion information, and the insertion information is determined by counting the user behavior data matched with the client through the server according to the target incentive condition met by the statistical data.
The embodiment of the disclosure obtains the insertion information sent by the server in real time and displays the insertion information on the page when the page content is displayed, wherein the page content is obtained by sending a request to the server through the client, and meanwhile, the transmission process of the page content and the transmission process of the insertion information are mutually independent, so that the transmission mode of the page content and the transmission mode of the insertion information are decoupled, the problems that the cost of the excitation information display is increased and the efficiency is low due to the coupled transmission of the excitation information display requirement and the page content generated by the user according to the user behavior statistics aiming at the page content in the prior art are solved, the transmission of the insertion information is independent of the transmission of the page content, the real-time performance of the insertion information display is improved, the request of the insertion information can be realized only by developing through a request interface of the page content is avoided, and the acquisition cost of the insertion information, and the acquisition efficiency of the insertion information is improved.
Further, the insertion information obtaining module 310 includes: the long connection communication unit is used for establishing long connection with the server; and receiving insertion information sent by the server in real time through the long connection.
Further, the insertion information display module 320 includes: the window display unit is used for generating an insertion window according to the insertion information; and covering the insertion window on a page generated in advance for displaying.
Further, the page display device further includes: the page content stream display module is used for generating a page content acquisition request when receiving a page generation instruction input by a user before displaying the insertion information according to the insertion type, and sending the page content acquisition request to the server through a preset request interface; receiving a page content stream fed back by the server according to the page acquisition request; acquiring page data and generating a page; sequentially displaying the page content streams in the page.
Further, the insertion information display module 320 includes: the page content stream insertion display unit is used for generating insertion display content according to the insertion information; acquiring an insertion position matched with the insertion information; in the process of sequentially displaying page content streams in a pre-generated page, acquiring a display sequence corresponding to at least one page content in the current page content stream to be displayed; inserting the insertion display content into the current page content stream to be displayed according to the insertion position, and adjusting the display sequence corresponding to each page content; and sequentially displaying the page contents and the insertion display contents according to the adjusted display sequence.
The page display device in the client provided by the embodiment of the disclosure is the same as the page display method realized by the client, and the technical details which are not described in detail in the embodiment of the disclosure can be referred to in the foregoing, and the embodiment of the disclosure has the same beneficial effects as the foregoing embodiment.
Fig. 4 is a schematic structural diagram of a page display device according to an embodiment of the present disclosure, which is applicable to a situation in which a server issues incentive information to a client in real time so that the client displays a page of the incentive information. The apparatus may be implemented in software and/or hardware, and may be configured in an electronic device, specifically a server.
A user behavior data obtaining module 410, configured to receive user behavior data sent by a client;
a user behavior data statistics module 420, configured to perform statistics on the user behavior data;
the insertion information pushing module 430 is configured to generate insertion information matched with the target incentive condition if it is determined that the statistical data meets the target incentive condition, and send the insertion information to the client in real time, so that the client displays the insertion information in a page content display process, where the page content is obtained by sending a request to the server through the client, and a transmission process of the page content and a transmission process of the insertion information are independent of each other.
According to the method and the device, the user behavior data are counted by the server, the insertion information is sent in real time when the counted data meet the target incentive conditions, and the insertion information is sent quickly, so that the insertion information is displayed on the page when the page content is displayed by the client, meanwhile, the page content is obtained by sending a request to the server through the client, the transmission process of the page content and the transmission process of the insertion information are mutually independent, the transmission mode of the page content and the transmission mode of the insertion information are decoupled, the transmission of the insertion information is independent of the transmission of the page content, the request of the insertion information can be realized only by developing through a request interface of the page content is avoided, the acquisition cost of the insertion information is reduced, and the acquisition efficiency of the insertion information is improved.
Further, the page display device further includes: the page content stream feedback module is used for receiving a page acquisition request sent by the client; and acquiring at least one page content matched with the page acquisition request to form a page content stream, and sending the page content stream to the client so that the client displays each page content.
Further, the insertion information pushing module 430 includes: the excitation issuing judgment unit is used for respectively counting the user behavior data according to at least one excitation condition to obtain statistical data matched with each excitation condition; and if the statistical data is greater than or equal to an excitation threshold value in the matched excitation condition, determining that the statistical data meets the excitation condition, and taking the excitation condition as a target excitation condition.
The page display device in the server provided by the embodiment of the disclosure is the same as the page display method realized by the server, and the technical details which are not described in detail in the embodiment of the disclosure can be referred to in the foregoing, and the embodiment of the disclosure has the same beneficial effects as the embodiment of the foregoing.
Referring now to fig. 5, a schematic diagram of an electronic device (e.g., a terminal device or a server) 500 suitable for use in implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 5, electronic device 500 may include a processing means (e.g., central processing unit, graphics processor, etc.) 501 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)502 or a program loaded from a storage means 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data necessary for the operation of the electronic apparatus 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other through a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
Generally, the following devices may be connected to the I/O interface 505: input devices 506 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 507 including, for example, a Liquid Crystal Display (LCD), speakers, vibrators, and the like; storage devices 508 including, for example, magnetic tape, hard disk, etc.; and a communication device 509. The communication means 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. While fig. 5 illustrates an electronic device 500 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 509, or installed from the storage means 508, or installed from the ROM 502. The computer program performs the above-described functions defined in the methods of the embodiments of the present disclosure when executed by the processing device 501.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
In some embodiments, the clients, servers may communicate using any currently known or future developed network protocol, such as HTTP (HyperText transfer protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: the client receives insertion information sent by the server; in the process of displaying page content, the client displays the insertion information; the page content is obtained by sending a request to the server through the client, the transmission process of the page content is independent of the transmission process of the insertion information, and the insertion information is determined by counting the user behavior data matched with the client through the server according to the target incentive condition met by the statistical data.
Or, causing the electronic device to: the server receives user behavior data sent by the client; the server carries out statistics on the user behavior data; if the statistical data are determined to meet the target incentive conditions, the server generates insertion information matched with the target incentive conditions and sends the insertion information to the client in real time so that the client can display the insertion information in the process of displaying the page content, wherein the page content is obtained by sending a request to the server through the client, and the transmission process of the page content and the transmission process of the insertion information are independent.
Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present disclosure may be implemented by software or hardware. The name of the module does not in some cases constitute a limitation of the module itself, and for example, the insertion information acquisition module may also be described as a "module that receives insertion information transmitted by the server".
The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
According to one or more embodiments of the present disclosure, there is provided a page display method including:
the client receives insertion information sent by the server;
in the process of displaying page content, the client displays the insertion information;
the page content is obtained by sending a request to the server through the client, the transmission process of the page content is independent of the transmission process of the insertion information, and the insertion information is determined by counting the user behavior data matched with the client through the server according to the target incentive condition met by the statistical data.
According to one or more embodiments of the present disclosure, in a page display method provided by the present disclosure, the receiving, by the client, insertion information sent by a server includes: the client establishes long connection with the server; and the client receives the insertion information sent by the server in real time through the long connection.
According to one or more embodiments of the present disclosure, in a page display method provided by the present disclosure, the displaying, by the client, the insertion information includes: the client generates an insertion window according to the insertion information; and the client covers the insertion window on a pre-generated page for displaying.
According to one or more embodiments of the present disclosure, in the page display method provided by the present disclosure, before the client displays the insertion information, the method further includes: when a page generation instruction input by a user is received, the client generates a page content acquisition request and sends the page content acquisition request to the server through a preset request interface; the client receives a page content stream fed back by the server aiming at the page acquisition request; the client acquires page data and generates a page; and the client sequentially displays the page content stream in the page.
According to one or more embodiments of the present disclosure, in a page display method provided by the present disclosure, in a process of displaying page content, the displaying, by the client, the insertion information includes: the client generates insertion display content according to the insertion information; the client acquires the insertion position matched with the insertion information; in the process of sequentially displaying page content streams in a pre-generated page, the client acquires a display sequence corresponding to at least one page content in the current page content stream to be displayed; the client inserts the insertion display content into the current page content stream to be displayed according to the insertion position, and adjusts the display sequence corresponding to each page content; and the client displays the page contents and the insertion display contents in sequence according to the adjusted display sequence.
According to one or more embodiments of the present disclosure, there is provided a page display method including:
the server receives user behavior data sent by the client;
the server carries out statistics on the user behavior data;
if the statistical data are determined to meet the target incentive conditions, the server generates insertion information matched with the target incentive conditions and sends the insertion information to the client in real time so that the client can display the insertion information in the process of displaying the page content, wherein the page content is obtained by sending a request to the server through the client, and the transmission process of the page content and the transmission process of the insertion information are independent.
According to one or more embodiments of the present disclosure, the page display method further includes: the server receives a page acquisition request sent by the client; and the server acquires at least one page content matched with the page acquisition request to form a page content stream, and sends the page content stream to the client so that the client displays each page content.
According to one or more embodiments of the present disclosure, in the page display method provided by the present disclosure, the determining that the statistical data satisfies the target incentive condition includes: the server respectively counts the user behavior data according to at least one incentive condition to obtain statistical data matched with each incentive condition; and if the statistical data is greater than or equal to an excitation threshold value in the matched excitation condition, the server determines that the statistical data meets the excitation condition, and takes the excitation condition as a target excitation condition.
According to one or more embodiments of the present disclosure, there is provided a page display apparatus including:
the insertion information acquisition module is used for receiving insertion information sent by the server;
the inserting information display module is used for displaying the inserting information in the process of displaying the page content; the page content is obtained by sending a request to the server through the client, the transmission process of the page content is independent of the transmission process of the insertion information, and the insertion information is determined by counting the user behavior data matched with the client through the server according to the target incentive condition met by the statistical data.
According to one or more embodiments of the present disclosure, in the page display apparatus provided by the present disclosure, the insertion information acquiring module includes: the long connection communication unit is used for establishing long connection with the server; and receiving insertion information sent by the server in real time through the long connection.
According to one or more embodiments of the present disclosure, in the page display apparatus provided by the present disclosure, the insertion information display module includes: the window display unit is used for generating an insertion window according to the insertion information; and covering the insertion window on a page generated in advance for displaying.
According to one or more embodiments of the present disclosure, the page display apparatus further includes: the page content stream display module is used for generating a page content acquisition request when receiving a page generation instruction input by a user before displaying the insertion information according to the insertion type, and sending the page content acquisition request to the server through a preset request interface; receiving a page content stream fed back by the server according to the page acquisition request; acquiring page data and generating a page; sequentially displaying the page content streams in the page.
According to one or more embodiments of the present disclosure, in the page display apparatus provided by the present disclosure, the insertion information display module includes: the page content stream insertion display unit is used for generating insertion display content according to the insertion information; acquiring an insertion position matched with the insertion information; in the process of sequentially displaying page content streams in a pre-generated page, acquiring a display sequence corresponding to at least one page content in the current page content stream to be displayed; inserting the insertion display content into the current page content stream to be displayed according to the insertion position, and adjusting the display sequence corresponding to each page content; and sequentially displaying the page contents and the insertion display contents according to the adjusted display sequence.
According to one or more embodiments of the present disclosure, there is provided a page display apparatus including:
the user behavior data acquisition module is used for receiving user behavior data sent by the client;
the user behavior data statistics module is used for carrying out statistics on the user behavior data;
and the insertion information pushing module is used for generating insertion information matched with the target incentive condition and sending the insertion information to the client in real time if the statistical data are determined to meet the target incentive condition, so that the client displays the insertion information in the process of displaying the page content, wherein the page content is obtained by sending a request to the server through the client, and the transmission process of the page content and the transmission process of the insertion information are mutually independent.
According to one or more embodiments of the present disclosure, in the page display device provided in the present disclosure, the page display device further includes: the page content stream feedback module is used for receiving a page acquisition request sent by the client; and acquiring at least one page content matched with the page acquisition request to form a page content stream, and sending the page content stream to the client so that the client displays each page content.
According to one or more embodiments of the present disclosure, in the page display apparatus provided by the present disclosure, the insertion information pushing module includes: the excitation issuing judgment unit is used for respectively counting the user behavior data according to at least one excitation condition to obtain statistical data matched with each excitation condition; and if the statistical data is greater than or equal to an excitation threshold value in the matched excitation condition, determining that the statistical data meets the excitation condition, and taking the excitation condition as a target excitation condition.
In accordance with one or more embodiments of the present disclosure, there is provided an electronic device including: the page display device comprises a memory, a processor and a computer program stored on the memory and capable of running on the processor, wherein the processor executes the program to realize the page display method according to any one of the embodiments of the disclosure.
According to one or more embodiments of the present disclosure, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements a page display method as described in any of the embodiments of the present disclosure.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.
Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.

Claims (12)

1. A page display method, comprising:
the client receives insertion information sent by the server;
in the process of displaying page content, the client displays the insertion information;
the page content is obtained by sending a request to the server through the client, the transmission process of the page content is independent of the transmission process of the insertion information, and the insertion information is determined by counting the user behavior data matched with the client through the server according to the target incentive condition met by the statistical data.
2. The method of claim 1, wherein the client receives insertion information sent by a server, and the method comprises:
the client establishes long connection with the server;
and the client receives the insertion information sent by the server in real time through the long connection.
3. The method of claim 1, wherein the client displaying the insertion information comprises:
the client generates an insertion window according to the insertion information;
and the client covers the insertion window on a pre-generated page for displaying.
4. The method of claim 1, further comprising, prior to the client displaying the insertion information:
when a page generation instruction input by a user is received, the client generates a page content acquisition request and sends the page content acquisition request to the server through a preset request interface;
the client receives a page content stream fed back by the server aiming at the page acquisition request;
the client acquires page data and generates a page;
and the client sequentially displays the page content stream in the page.
5. The method according to claim 1, wherein the client displays the insertion information during the process of displaying the page content, and the method comprises:
the client generates insertion display content according to the insertion information;
the client acquires the insertion position matched with the insertion information;
in the process of sequentially displaying page content streams in a pre-generated page, the client acquires a display sequence corresponding to at least one page content in the current page content stream to be displayed;
the client inserts the insertion display content into the current page content stream to be displayed according to the insertion position, and adjusts the display sequence corresponding to each page content;
and the client displays the page contents and the insertion display contents in sequence according to the adjusted display sequence.
6. A page display method, comprising:
the server receives user behavior data sent by the client;
the server carries out statistics on the user behavior data;
if the statistical data are determined to meet the target incentive conditions, the server generates insertion information matched with the target incentive conditions and sends the insertion information to the client in real time so that the client can display the insertion information in the process of displaying the page content, wherein the page content is obtained by sending a request to the server through the client, and the transmission process of the page content and the transmission process of the insertion information are independent.
7. The method of claim 6, further comprising:
the server receives a page acquisition request sent by the client;
and the server acquires at least one page content matched with the page acquisition request to form a page content stream, and sends the page content stream to the client so that the client displays each page content.
8. The method of claim 6, wherein determining that the statistical data satisfies a target incentive condition comprises:
the server respectively counts the user behavior data according to at least one incentive condition to obtain statistical data matched with each incentive condition;
and if the statistical data is greater than or equal to an excitation threshold value in the matched excitation condition, the server determines that the statistical data meets the excitation condition, and takes the excitation condition as a target excitation condition.
9. A page display apparatus, configured in a client, comprising:
the insertion information acquisition module is used for receiving insertion information sent by the server;
the inserting information display module is used for displaying the inserting information in the process of displaying the page content; the page content is obtained by sending a request to the server through the client, the transmission process of the page content is independent of the transmission process of the insertion information, and the insertion information is determined by counting the user behavior data matched with the client through the server according to the target incentive condition met by the statistical data.
10. A page display apparatus, configured in a server, comprising:
the user behavior data acquisition module is used for receiving user behavior data sent by the client;
the user behavior data statistics module is used for carrying out statistics on the user behavior data;
and the insertion information pushing module is used for generating insertion information matched with the target incentive condition and sending the insertion information to the client in real time if the statistical data are determined to meet the target incentive condition, so that the client displays the insertion information in the process of displaying the page content, wherein the page content is obtained by sending a request to the server through the client, and the transmission process of the page content and the transmission process of the insertion information are mutually independent.
11. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the page display method of any of claims 1-8 when executing the program.
12. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out a page display method according to any one of claims 1 to 8.
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