CN111477293A - Commercial operation method of on-line experience shop and off-line experience shop for traditional Chinese medicine beauty products - Google Patents

Commercial operation method of on-line experience shop and off-line experience shop for traditional Chinese medicine beauty products Download PDF

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CN111477293A
CN111477293A CN202010136352.5A CN202010136352A CN111477293A CN 111477293 A CN111477293 A CN 111477293A CN 202010136352 A CN202010136352 A CN 202010136352A CN 111477293 A CN111477293 A CN 111477293A
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徐明德
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Abstract

The invention provides a commercial operation method of an on-line experience shop and an off-line experience shop of a traditional Chinese medicine beauty product, which specifically comprises the following steps: operating by adopting a method that an online store and an offline experience store coexist simultaneously, setting a traditional Chinese medicine beauty consultant, a registered traditional Chinese medicine teacher and online traditional Chinese medicine App equipment in the offline experience store, and carrying out inquiry and detection instrument examination in an entity store by a client to open traditional Chinese medicine beauty products of traditional Chinese medicine medical prescriptions and on-site preparation; the online shop adopts an online traditional Chinese medicine App client to make an inquiry, the client selects a traditional Chinese medicine beauty consultant and registers a traditional Chinese medicine teacher firstly, self-service examination and data uploading are performed by combining a self-purchased detection instrument, the system performs preliminary analysis, storage and backup according to the data and gives the traditional Chinese medicine beauty consultant and the registered traditional Chinese medicine teacher reference to obtain a suggestion, and the suggestion is given to a factory to produce a product to the client and is followed up on a regular basis. The invention realizes the integration of the industry chain of the traditional Chinese medicine beauty product, develops the proper scale operation of various forms and is a sound social service system.

Description

Commercial operation method of on-line experience shop and off-line experience shop for traditional Chinese medicine beauty products
Technical Field
The invention relates to the technical field of business management, in particular to a business operation method of an online experience shop and an offline experience shop of traditional Chinese medicine beauty products.
Background
The ancient Chinese people have known that the natural medicine is used for internal or external use to achieve the purpose of beautifying for thousands of years, and the ancient books have a lot of records, however, the beauty heat for skin care by using the traditional Chinese medicine is started in recent years. It is known that more than 500 kinds of traditional Chinese medicines are used in the currently developed beauty products in China. The traditional Chinese medicine herbal cosmetology is not simple makeup or skin care, but teaches the overall balance from inside to outside, promotes the normal secretion and metabolism of the whole body and the body surface of a human body, and prevents aging. In addition, the traditional Chinese medicines with skin care and beauty functions have many tonics or tonics with homology of medicine and food, are convenient to obtain materials, have small side effect, and have oxidation resistance, inflammation diminishing and sterilizing capabilities which are not lower than those of western medicines. Therefore, people have been in the beginning to abandon chemical synthesis and advocate natural extraction. From the national health point of view, this is the origin of the nation.
The traditional Chinese medicine cosmetic product has multiple effects, including cleaning effect, and can remove dirt on face, skin, hair, oral cavity, teeth, etc., and impurities secreted in human metabolism, such as cleaning cream, cleaning emulsion, face cleaning film, toothpaste, shampoo, gargle, etc.; protecting face, skin, and hair, softening, smoothing, and improving elasticity, resisting wind cold, sun burn, and ultraviolet radiation, and preventing skin crack, such as lotion, cream, sunscreen cream, and hair cream; nourishing face, skin, and hair, increasing tissue activity, protecting water content of skin stratum corneum, reducing fine wrinkles, and promoting physiological function, such as nourishing cream; whitening effect, whitening face and skin, giving fresh feeling to people, and increasing charm, such as foundation cream, pressed powder, lipstick, perfume, hair spray, etc.; preventing and treating physiological and pathological phenomena affecting appearance or function of skin, hair, oral cavity, teeth, etc., such as freckle cream, acne cream, dandruff removing shampoo, hair restorer, etc.
The leading edge theory of Chinese and western medicines is taken as guidance, and the internal and external coating are used in an overlapping and matching way to achieve the beauty treatment target from inside to outside, so that the traditional Chinese medicine beauty product has a remarkable characteristic different from other beauty products, has obvious health care performance, is customized according to the individual body quality of a user, is suitable for men and women, is not aged, and has exact beauty treatment and health preservation effects.
The traditional Chinese medicine is inheritable in history, green, natural, safe and reliable, has clinical application experience of a human body for thousands of years, accumulates a plurality of single products and compound products with unique effects and obvious effects, is derived from nature, is pure normal temperature and mild, has small toxic and side effects, and is safer and more reliable compared with a chemical synthetic product; the Chinese medicinal beauty product has complete varieties and various formulations, almost covers various varieties of modern beauty products, is characterized in that the formulations of the Chinese medicinal beauty product are richer and more diverse, and has pertinence to different body parts, different efficacy requirements and different use preferences.
At present, the traditional Chinese medicine cosmetic products are not lacked in the market, but the commercial operation method of the traditional Chinese medicine cosmetic products which are produced by adopting the personalized customization concept does not appear.
In the traditional business operation method in the society, a supplier provides fixed products and services, the demand can only be selected from the products and services, the products and services with satisfactory attention cannot be selected, the effect is not permanent, the temporary solution is eliminated, the permanent solution is not the cause, and the supplier backlogs a lot of stock and personnel unemployment, thereby causing the waste of material and human resources. With the improvement of living standard of people, the demand of Chinese medicine beauty products is increasingly subdivided and personalized, the traditional business operation mode and service method are lagged or even fail to be oriented, and transformation and upgrading are urgently needed and are advanced.
Although modern e-commerce is rapidly developed, the e-commerce platform lacks guidance on products and interactive experiences of users, and the physical store has the advantage, so that all operators need to face how to realize interactive experience association between users and products, users and environments of the online platform and the offline experience store.
Disclosure of Invention
The invention aims to provide a commercial operation method of an online and offline experience shop of a traditional Chinese medicine beauty product, which is a production system and an operation system which are individually customized for modern traditional Chinese medicine beauty products and integrate multiple beauty services by constructing an online and offline traditional Chinese medicine beauty consultant and a registered traditional Chinese medicine consultant inquiry service, utilizing the detection and monitoring of advanced instruments, individually customizing the traditional Chinese medicine beauty products and private beauty services according to data and suggesting related food, Chinese patent medicines or decoction pieces to be taken to clients, thereby popularizing the commercial operation method of an individual conditioning scheme which is mainly based on the concept of traditional Chinese medicine that one person treats one person by one person, developing multiple forms of appropriate scale operation and strengthening the social service system.
The technical scheme of the invention is realized as follows:
the invention provides a business operation method of an on-line experience shop and an off-line experience shop of a traditional Chinese medicine cosmetic product, which specifically comprises the following steps: operating by adopting a method that an online store and an offline experience store coexist simultaneously, setting a traditional Chinese medicine beauty consultant and/or a registered traditional Chinese medicine teacher and online traditional Chinese medicine App equipment in the offline experience store, carrying out inquiry and detection instrument check by a client in an entity store, and issuing a traditional Chinese medicine prescription and/or a prepared traditional Chinese medicine beauty product according to results; the online shop adopts an online traditional Chinese medicine App client to perform inquiry, a client selects a traditional Chinese medicine beauty consultant and/or a registered traditional Chinese medicine doctor firstly, the client performs self-service inspection and data uploading by combining a detection instrument purchased by the client, the system performs preliminary artificial intelligent analysis, storage and backup according to the data and gives reference to the traditional Chinese medicine beauty consultant and/or the registered traditional Chinese medicine doctor, the diagnosis obtains a suggestion, orders and orders a traditional Chinese medicine beauty product, suggests related food, a traditional Chinese medicine or decoction pieces for oral administration to a consumer, gives the product to a processing factory to be produced to the client, and performs regular case follow-up. The invention realizes the integration of the industry chain of the traditional Chinese medicine beauty product, develops the proper scale operation of various forms and is a sound social service system.
As a further improvement of the invention, the traditional Chinese medicine prescription comprises dietary therapy, Chinese patent medicines and decoction pieces which are suggested to be taken orally, and a scheme of sports, living habits, traditional Chinese medicine physical therapy and beauty services.
Preferably, the beauty service programs include, but are not limited to, the application of muscle massage, point massage, acupuncture, facial application, and instrument movement.
The food therapy, Chinese patent medicine and decoction pieces for oral administration are only suggestions and do not meet the strong requirements.
As a further improvement of the invention, the blending, mixing, filtering, sterilizing, emulsifying and packaging processes of the on-site traditional Chinese medicine cosmetic product are carried out in an on-line experience shop.
As a further improvement of the present invention, the formulation, mixing, filtration, sterilization, emulsification and packaging of the customized herbal cosmetic product is performed in a brick and mortar store and/or processing plant.
As a further improvement of the invention, the materials used by the traditional Chinese medicine beauty product comprise one or more of plant extracts, traditional Chinese medicine liquid, traditional Chinese medicine powder, plant essential oil, distilled water, colloidal silver water, emulsifying agent, honey and natural antioxidant.
As a further improvement of the invention, the traditional Chinese medicine liquid is a concentrated extracting solution obtained by extracting traditional Chinese medicinal materials through water or an alcohol solution, and the traditional Chinese medicine powder is powder obtained by grinding the traditional Chinese medicinal materials into powder or grinding solid obtained by drying decoction piece concentrated solution.
As a further improvement of the invention, the online traditional Chinese medicine App is provided with a video inquiry module, and the video inquiry module is used for connecting a traditional Chinese medicine beauty consultant or a registered traditional Chinese medicine doctor with a client through a network video and inquiring in a video telephone manner to obtain a diagnosis result.
As a further improvement of the invention, the detection instrument comprises a spectrometer, a smart watch and a weight scale.
As a further improvement of the invention, the spectrometer device is internally provided with a tongue surface detection module special for traditional Chinese medicine, a skin detection module, a memory module and a data uploading module. Be equipped with heart rate monitoring module and blood pressure monitoring module in the intelligence wrist-watch equipment, be equipped with weight detection module, body fat detection module and calculation body fat in the weight scale equipment and compare the module.
As a further improvement of the invention, the spectrometer, the smart watch and the weight scale are connected with the online traditional Chinese medicine App through the internet or the internet of things, and a client of the online traditional Chinese medicine App can display real-time data of the connected spectrometer, smart watch or weight scale.
The invention has the following beneficial effects:
the invention provides a business operation method of an on-line and off-line experience shop for traditional Chinese medicine beauty products, which comprises the steps of constructing an on-line and off-line traditional Chinese medicine beauty consultant and a registered traditional Chinese medicine consultant inquiry service, utilizing the detection and monitoring of advanced instruments, customizing traditional Chinese medicine beauty products and private beauty services in response to data in a personalized way, and recommending related food, Chinese patent medicines or decoction pieces to be taken by a client. The modern beauty service such as the modulation of external application beauty products, the implementation of muscle massage, acupuncture point massage, acupuncture, face cleaning and medicine application, instrument movement and the like is realized in a physical store according to the requirements of customers and under the condition of ensuring high sanitation and precise control, and the system is a production system and an operation system which are personalized and customized for modern Chinese medicine beauty products and integrates multiple beauty services, thereby popularizing a commercial operation method of a personalized conditioning scheme which is mainly realized by one person at one time on one side of the traditional Chinese medicine concept, developing various forms of moderate-scale operation and strengthening a social service system;
the invention breaks through the situation that the dominance of the supplier in the traditional beauty product commercial operation method and the traditional service method is limited by the limited selection of the demander, creates the on-line and off-line commercial operation method and the service method of the novel traditional Chinese medicine beauty product customized by the demander and the supplier, is helpful for modern people to obtain the skin care scheme suitable for the modern people according to the skin state and the diagnosis result of the beauty consultant of the traditional Chinese medicine: the traditional Chinese medicine is internally mixed and externally applied, so that the state of skin and physique is fundamentally improved;
the invention provides a commercial operation method of an online and offline experience shop of a traditional Chinese medicine beauty product, which realizes the integration of the industry chain of the traditional Chinese medicine beauty product, constructs a modern personalized production system and operation system of the traditional Chinese medicine beauty product, which integrates the functions of traditional Chinese medicine inquiry, instrument health detection and monitoring and personalized customized personal beauty product service, popularizes a commercial operation method of a personalized skin conditioning scheme which is mainly realized by one person for one person at one time in the traditional Chinese medicine concept, develops a plurality of forms of moderate-scale operation and perfects a social service system.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
FIG. 1 is a schematic diagram of the operation mode and service method of the business operation method of the present invention;
fig. 2 is a schematic diagram of the internet of things of the online shop test instrument of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
As shown in fig. 1-2, an embodiment of the present invention includes:
a business operation method of an on-line experience shop and an off-line experience shop of a traditional Chinese medicine cosmetic product specifically comprises the following steps: the online experience store and the offline experience store are operated by a method of coexistence, and the online experience store and the offline experience store are expanded by means of franchise and direct camp;
setting up a plurality of traditional Chinese medicine beauty consultants and/or registered traditional Chinese medicine doctors in the off-line experience shop (configuring traditional Chinese medicine beauty consultants according to daily customer amount of the storefront, generally configuring the number of traditional Chinese medicine beauty consultants by dividing the daily customer amount by 10 and taking an integer, 1/5 registering the number of traditional Chinese medicine doctors to account for the total number of traditional Chinese medicine beauty consultants, rounding off), and on-line traditional Chinese medicine App devices (half the number of registered traditional Chinese medicine physicians, rounded), clients make inquiries to traditional Chinese medicine beauty consultants and/or registered traditional Chinese medicine physicians in physical stores, and on-line traditional Chinese medicine App, developing Chinese medicinal prescription and/or prepared Chinese medicinal skin caring product according to the result, wherein the Chinese medicinal prescription comprises dietary therapy, Chinese patent medicine, and decoction pieces which are suggested to be taken orally, and the scheme of sports, living habits, traditional Chinese medicine physical therapy and beauty service, the client combines the traditional Chinese medicine medical prescription and the traditional Chinese medicine beauty product prepared on site to condition the skin;
preferably, the beauty service programs include, but are not limited to, the application of muscle massage, point massage, acupuncture, facial application, and instrument movement.
The food therapy, Chinese patent medicine and decoction pieces for oral administration are only suggestions and do not meet the strong requirements.
The blending, mixing, filtering, sterilizing, emulsifying and packaging processes of the traditional Chinese medicine beauty product are carried out in an experience shop on line, and raw and auxiliary materials required for preparing the traditional Chinese medicine beauty product are stored in a physical shop.
The online shop adopts an online traditional Chinese medicine App client to perform inquiry, a client selects a traditional Chinese medicine beauty consultant to perform inquiry or double diagnosis, a compatible detection instrument which can be connected with the online detection system purchased by the client is specified, the client can perform self-service inspection anytime and anywhere, data is uploaded to a cloud server, the online shop system performs primary artificial intelligence grading, storage, backup and giving traditional Chinese medicine beauty consultants and/or registered traditional Chinese medicine consultants according to the uploaded data, thereby obtaining suggestions for diagnosis, ordering customized traditional Chinese medicine beauty products, suggesting related foods, Chinese patent medicines or decoction pieces for oral administration to consumers, giving processing factories to produce products to the client, and performing regular case follow-up, thereby achieving the purpose of conditioning the skin health of the client.
The blending, mixing, filtering, disinfecting, emulsifying and packaging processes of the customized traditional Chinese medicine beauty product are carried out in a physical store and/or a processing factory, and other raw and auxiliary materials required by the traditional Chinese medicine beauty product are purchased and added by the processing factory and/or the physical store.
The traditional Chinese medicine beauty product comprises one or more of plant extracts, traditional Chinese medicine liquid, traditional Chinese medicine powder, plant essential oil, distilled water, colloidal silver water, an emulsifier, honey and natural antioxidants, wherein the traditional Chinese medicine liquid is a concentrated extracting solution obtained by extracting traditional Chinese medicines through water or an alcohol solution, the traditional Chinese medicine powder is powder obtained by grinding solid obtained by drying the concentrated extracting solution of the traditional Chinese medicines through drying means, the drying means generally comprises freeze drying, low-temperature drying, heating and quick drying and the like, and the colloidal silver water can be prepared by self or purchased on line according to CN2926207Y patent equipment.
The online traditional Chinese medicine App is provided with a video inquiry module, and the video inquiry module is used for connecting traditional Chinese medicines with clients through network videos and inquiring in a video telephone mode to obtain a diagnosis result. The online traditional Chinese medicine App is connected with a detection instrument through the Internet of things and comprises a spectrometer, an intelligent watch and a weighing scale, and the client side of the online traditional Chinese medicine App can display real-time data of the connected spectrometer, the intelligent watch or the weighing scale.
The traditional Chinese medicine tongue surface detection module obtains client health state data by photographing the tongue surface condition of a client, and the skin detection module judges the client skin state data by acquiring regional skin photos.
Be equipped with heartbeat monitoring module and blood pressure monitoring module in the intelligence wrist-watch, heartbeat rate, diastolic pressure and systolic pressure data that heartbeat detection module and blood pressure monitoring module passed through the sensor monitoring user to in time convey to traditional chinese medical science App on the line through the thing networking.
The body fat detection module is an ITO conductive film arranged on the body weight scale, so that nondestructive weak bioelectricity circulates in the body, and the body fat detection module is used for measuring through a BIA bioelectrical impedance method. The basic principle is as follows: because fat in vivo is almost not conductive, and body components such as muscle and moisture are easily conductive, so the body fat detector can calculate the ratio of fat in vivo, moisture and other tissue components by measuring the bioelectrical impedance of the human body, the body fat ratio calculating module is a data result obtained by dividing the weight of body fat and the weight of the human body, and the data information of the three modules is also transmitted to the online traditional Chinese medicine App in time through the Internet of things.
A preferred embodiment of the present invention: off-line experience store mode
A queen woman who is easy to generate acne is 27 years old and enters an offline experience shop, an in-store traditional Chinese medicine beauty consultant diagnoses the queen woman in time to judge that the queen woman is in a damp-heat constitution, and an internal traditional Chinese medicine prescription and an external traditional Chinese medicine prescription which are suitable for recuperation are provided;
the prescription of the oral traditional Chinese medicine is suggested (weight portion): 5 parts of honeysuckle, 7 parts of dandelion, 12 parts of reed rhizome, 7 parts of coix seed, 6 parts of peach seed, 5 parts of cortex moutan, 5 parts of semen plantaginis, 4 parts of broadleaf holly leaf and 4 parts of mint;
the externally applied traditional Chinese medicine prescription is suggested (in parts by weight): 4 parts of cape jasmine, 5 parts of poria cocos, 9 parts of coix seeds, 5 parts of white hyacinth beans, 10 parts of orange peel and 3 parts of donkey-hide gelatin;
in a physical store, a special store worker adds ready-made traditional Chinese medicine powder (4 parts of gardenia, 5 parts of tuckahoe, 9 parts of coix seed, 5 parts of white hyacinth bean, 10 parts of orange peel and 3 parts of donkey-hide gelatin) into distilled water according to the solid-to-liquid ratio of 1:5g/m L according to the requirement of a client, the mixture is heated to boil for water decoction, distillation, purification and filtration to obtain traditional Chinese medicine liquid, the disinfected traditional Chinese medicine liquid is added with raw and auxiliary materials such as plant essential oil, natural antioxidant, emulsifier, colloidal silver water and the like for mixing and emulsification, and then the mixture is subjected to aseptic packaging to prepare an external traditional Chinese medicine beauty product which is delivered to the client.
A preferred embodiment of the present invention: online store mode
A female with age of 35 years old and prone to growing speckles is connected to a customer service through a network on line, the customer service staff connects the female with a traditional Chinese medicine beauty consultant through an on-line traditional Chinese medicine App, and through video communication and observation, the on-line traditional Chinese medicine beauty consultant judges that the female belongs to the blood stasis constitution, and provides a Chinese medicinal composition middle-jiao-tonifying and qi-benefiting pill (consisting of astragalus (honey-fried), codonopsis pilosula, liquorice (honey-fried), bighead atractylodes rhizome (fried), angelica, cimicifuga foetida, radix bupleuri, dried orange peel, ginger and Chinese date, and produced by JiuZhitang pharmaceutical industry) which is recommended to be taken orally and can be purchased on line, and simultaneously, the female is recommended to be matched with muscle massage for 1 time per week and 8 times of a treatment. A suggested external traditional Chinese medicine prescription is developed, is a customized traditional Chinese medicine cosmetic product, and can be purchased on line for external use to improve the skin condition;
the externally applied traditional Chinese medicine prescription is suggested (in parts by weight): 15 parts of rose, 10 parts of cassia twig, 10 parts of safflower, 6 parts of rhubarb, 30 parts of lychee seed, 3 parts of large striation, 3 parts of Boragina, 3 parts of Scutellaria baicalensis Georgi, 3 parts of quanzhi, 6 parts of edelweiss, 6 parts of Chinese littleleaf, 9 parts of Osmunda japonica, 12 parts of Salvia miltiorrhiza Bunge, 4 parts of Gymnema sylvestre and 10 parts of Qilixiang.
The customized traditional Chinese medicine beauty product is prepared by mixing traditional Chinese medicine powder (15 parts of rose, 10 parts of cassia twig, 10 parts of safflower, 6 parts of rheum officinale, 30 parts of lychee seed, 3 parts of large transverse striation, 3 parts of rubiaceae, 3 parts of yellow twig, 3 parts of quanpi, 6 parts of leontopodium nepalense, 6 parts of Chinese stone sandwich, 9 parts of osmunda japonica, 12 parts of salvia miltiorrhiza, 4 parts of gymnema sylvestre and 10 parts of murraya paniculata) by a processing factory, extracting an alcohol solution (ethanol: water volume ratio =1: 2) according to a solid-to-liquid ratio of 1:5g/m L to obtain a traditional Chinese medicine solution, freezing and drying to obtain the traditional Chinese medicine powder, sterilizing, mixing and emulsifying the traditional Chinese medicine powder, an emulsifier, plant essential oil, natural antioxidant and other raw auxiliary materials, packaging to prepare the traditional Chinese medicine beauty product, sending the traditional Chinese medicine product to a client, monitoring the real-time health state of the client, purchasing self-detection equipment for self-detection, including a spectrometer, a watch, a weight monitor the body weight, send the health data to a background, send the health-detection data to a traditional Chinese medicine line for lady, a traditional Chinese medicine health detection and a back-detection method for timely detection and a back-detection method for detecting a back-line for detecting and a back-detection after-detection.
A preferred embodiment of the present invention: off-line experience store mode
A woman with eczema, age 40, enters an off-line experience shop, is subjected to inquiry by a medical specialist registered in the shop and is subjected to detection and diagnosis by a detection instrument arranged in the shop, so that the woman determines the specific endowment constitution, and an oral traditional Chinese medicine prescription and an external traditional Chinese medicine prescription which are recommended to be accommodated are developed; meanwhile, registered traditional Chinese medical doctors think that the skin condition of a woman is serious, and advise the woman to go to a hospital for a doctor.
The prescription of the oral traditional Chinese medicine is suggested (weight portion): 5 parts of astragalus membranaceus, 3 parts of gastrodia elata, 4 parts of lily, 3 parts of cortex moutan and 3 parts of dark plum.
The externally applied traditional Chinese medicine prescription is suggested (in parts by weight): peach kernel extract 5 parts, seville orange flower extract 10 parts, mulberry leaf extract 3 parts, perilla leaf extract 3 parts, dark plum fruit extract 6 parts, all of which are purchased from Bao Ji Xunhuang biotechnology Limited.
In a physical store, store personnel uniformly mix plant extracts (5 parts of peach kernel extract, 10 parts of seville orange flower extract, 3 parts of mulberry leaf extract, 3 parts of perilla leaf extract and 6 parts of dark plum fruit extract) in an externally-applied traditional Chinese medicine formula to obtain powder, the powder is sterilized and then mixed with plant essential oil, natural antioxidant, emulsifier, colloidal silver water and other raw auxiliary materials, the powder is emulsified and packaged to prepare a traditional Chinese medicine cosmetic product, the product is delivered to a woman, the woman goes to a hospital and then returns to the store for reexamination according to the suggestion of orally-taking traditional Chinese medicine by a doctor, eczema is eliminated after the traditional Chinese medicine cosmetic product is externally applied to the store for one treatment course, and the traditional Chinese medicine doctor suggests to continue to apply the cosmetic for 1 month and recheck the product after 1 month to basically recover.
Compared with the prior art, the invention aims to provide a commercial operation method of an online and offline experience shop for the traditional Chinese medicine beauty product, which comprises the steps of constructing an online and offline traditional Chinese medicine beauty consultant and a registered traditional Chinese medicine consultant inquiry service, utilizing the detection and monitoring of advanced instruments, customizing the traditional Chinese medicine beauty product and the private beauty service in a personalized way according to data, and recommending related food, Chinese patent medicine or decoction pieces for oral administration to a client. Modern beauty services such as external application beauty products, muscle massage, acupoint massage, acupuncture, face cleaning and medicine application, instrument movement and the like are regulated under the condition of meeting the requirements of customers and ensuring high sanitation and precise control in a physical store, and the system is a production system and an operation system which are individually customized for modern Chinese medicinal beauty products and integrates multiple beauty services, so that a commercial operation method of an individual conditioning scheme which is mainly treated by one person and one party in the traditional Chinese medicine concept is popularized, and various forms of appropriate scale operation are developed to strengthen the social service system;
the invention breaks through the dominance of the supplier in the traditional beauty product commercial operation method and service method, the limited selection of the demander is the restricted pattern, creates the brand new on-line and off-line commercial operation method and service method of the traditional Chinese medicine beauty product customized by the demander personalized requirement, and is helpful for modern people to obtain the skin care proposal of the traditional Chinese medicine suitable for the modern people according to the skin state and the diagnosis result of the beauty consultant of the traditional Chinese medicine: the traditional Chinese medicine is internally mixed and externally applied, so that the state of the skin is fundamentally improved;
the invention provides a commercial operation method of an online and offline experience shop of a traditional Chinese medicine beauty product, which realizes the integration of the industry chain of the traditional Chinese medicine beauty product, constructs a modern personalized production system and operation system of the traditional Chinese medicine beauty product, which integrates the functions of traditional Chinese medicine inquiry, instrument health detection and monitoring and personalized customized personal beauty product service, popularizes a commercial operation method of a personalized skin conditioning scheme which is mainly realized by one person for one person at one time in the traditional Chinese medicine concept, develops a plurality of forms of moderate-scale operation and perfects a social service system.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.

Claims (10)

1. A business model of a traditional Chinese medicine beauty product on-line + off-line experience shop is characterized by specifically comprising: operating by adopting a method that an online store and an offline experience store coexist simultaneously, setting a traditional Chinese medicine beauty consultant and/or a registered traditional Chinese medicine teacher and online traditional Chinese medicine App equipment in the offline experience store, carrying out inquiry and detection instrument check by a client in an entity store, and issuing a traditional Chinese medicine prescription and/or a prepared traditional Chinese medicine beauty product according to results; the online shop adopts an online traditional Chinese medicine App client to perform inquiry, a client selects a traditional Chinese medicine beauty consultant and/or a registered traditional Chinese medicine doctor firstly, the client performs self-service inspection and data uploading by combining a detection instrument purchased by the client, the system performs preliminary artificial intelligent analysis, storage and backup according to the data and gives reference to the traditional Chinese medicine beauty consultant and/or the registered traditional Chinese medicine doctor, the diagnosis obtains a suggestion, orders and orders a traditional Chinese medicine beauty product, suggests related food, a traditional Chinese medicine or decoction pieces for oral administration to a consumer, gives the product to a processing factory to be produced to the client, and performs regular case follow-up.
2. The business model of the on-line and off-line experience shop of the traditional Chinese medicine beauty product according to claim 1, wherein the traditional Chinese medicine prescription comprises dietary, Chinese patent medicine, decoction pieces recommended for oral administration, and schemes for exercise, living habits, traditional Chinese medicine physiotherapy and beauty services.
3. The business model of claim 1, wherein the blending, mixing, filtering, sterilizing, emulsifying and packaging processes of the off-line experience shop of the on-line traditional Chinese medicine cosmetic product are performed.
4. The business model of on-line + off-line experience shop of a herbal beauty product as claimed in claim 1, wherein the blending, mixing, filtering, sterilizing, emulsifying and packaging process of the customized herbal beauty product is performed in a brick and mortar store and/or a processing factory.
5. The business model of the on-line experience shop and the off-line experience shop of the TCM cosmetic product according to claim 2 or 3, wherein the materials used in the TCM cosmetic product comprise one or more of plant extracts, TCM solutions, TCM powders, plant essential oils, distilled water, colloidal silver water, emulsifiers, honey and natural antioxidants.
6. The business model of the on-line experience shop and the off-line experience shop of the traditional Chinese medicine beauty product according to claim 4, wherein the traditional Chinese medicine liquid is a concentrated extract obtained by extracting traditional Chinese medicines with water or an alcohol solution, and the traditional Chinese medicine powder is obtained by grinding the traditional Chinese medicines into powder or grinding solid obtained by drying decoction piece concentrated solution.
7. The business model of the on-line and off-line experience shop of the traditional Chinese medicine beauty product according to claim 1, wherein the on-line traditional Chinese medicine App is provided with a video inquiry module, and the video inquiry module is used for connecting a traditional Chinese medicine beauty consultant or a registered traditional Chinese medicine doctor with a client through a network video and inquiring in a video telephone manner to obtain a diagnosis result.
8. The business model of the on-line + off-line experience shop of the TCM cosmetic product according to claim 1, wherein the detecting instrument comprises a spectrometer, a smart watch, a weight scale and the like.
9. The business model of the on-line and off-line experience shop of the traditional Chinese medicine beauty product according to claim 8, wherein the spectrometer device is provided with a tongue surface detection module and a skin detection module for traditional Chinese medicine, a memory and upload data module, the smart watch device is provided with a heart rate monitoring module and a blood pressure monitoring module, and the weight scale device is provided with a weight detection module, a body fat detection module and a body fat ratio calculation module.
10. The business model of the on-line + off-line experience shop of the beauty products with traditional Chinese medicine according to claim 8, wherein the spectrometer, the smart watch and the weight scale are connected to an on-line traditional Chinese medicine App through the internet or the internet of things, and a client of the on-line traditional Chinese medicine App can display real-time data of the connected spectrometer, smart watch or weight scale.
CN202010136352.5A 2020-03-02 2020-03-02 Commercial operation method of on-line experience shop and off-line experience shop for traditional Chinese medicine beauty products Pending CN111477293A (en)

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103366321A (en) * 2012-03-30 2013-10-23 苏州康捷医疗股份有限公司 Multifunctional health check-up examination system
US20140095185A1 (en) * 2012-10-02 2014-04-03 Nicholas Prior Diagnostic Systems And Methods For Visualizing And Analyzing Factors Contributing To Skin Conditions
CN107194153A (en) * 2017-04-20 2017-09-22 厦门波耐模型设计有限责任公司 A kind of medical and beauty treatment internet hospital technical scheme and implementation method
CN108538375A (en) * 2018-02-28 2018-09-14 厦门波耐模型设计有限责任公司 Shaping and beauty mechanism operation system based on artificial intelligence and small routine

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103366321A (en) * 2012-03-30 2013-10-23 苏州康捷医疗股份有限公司 Multifunctional health check-up examination system
US20140095185A1 (en) * 2012-10-02 2014-04-03 Nicholas Prior Diagnostic Systems And Methods For Visualizing And Analyzing Factors Contributing To Skin Conditions
CN107194153A (en) * 2017-04-20 2017-09-22 厦门波耐模型设计有限责任公司 A kind of medical and beauty treatment internet hospital technical scheme and implementation method
CN108538375A (en) * 2018-02-28 2018-09-14 厦门波耐模型设计有限责任公司 Shaping and beauty mechanism operation system based on artificial intelligence and small routine

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Application publication date: 20200731